New Business Models for the New Economy

Customer Reviews:

Choppy.......2007-03-29

This book was a choppy read and required LOTS of background knowledge about the industry. It is written for the real estate AGENT and not for someone trying to learn more about the business of property (i.e. an internet entrepreneur).

[...] His footnotes consisted of anecdotal experience and NOT genuine references. By now, many of his "new business models" have been shattered by the e-realty monster [...], a concept that he didn't even BRUSH upon in the book.

This book is made for the old-time agent trying to get out of the last century.

I am still searching for the book for the GenX real estate entrepreneur.

New Business Models for a New Economy..........2002-07-15

As a real estate educator, I have made it my quest to read and listen to individuals who picture our future in real estate. This book was easy. It is short, sweet, and very, to the point. It covers the consumer, the licensee, the associations, and ancillary groups who profit, and want to profit, from the real estate industry. I would recommend this book to anyone who wants to buy or sell real estate or to anyone who is planning on entering into the career of real estate. Folks, there's a new world coming and it's just around the corner.

Modeling Software Markets: Empirical Analysis, Network Simulations, and Marketing Implications (Information Age Economy)

Average customer rating:

Modeling Software Markets: Empirical Analysis, Network Simulations, and Marketing Implications (Information Age Economy)
Falk von Westarp
Manufacturer: Physica-Verlag Heidelberg
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

High-Tech | Industries & Professions | Business & Investing | Subjects | Books

General | Programming | Computers & Internet | Subjects | Books

General | Certification Central | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

Look Inside Business Books | Trip | Specialty Stores | Books

Look Inside Computer Books | Trip | Specialty Stores | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Computers & Internet | Amazon Upgrade | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 3790800090

Book Description

This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.

MP Internet Marketing: Building Advantage in a Networked Economy with CD

Average customer rating:

MP Internet Marketing: Building Advantage in a Networked Economy with CD
Rafi Mohammed , Robert J. Fisher , Bernard J. Jaworski , and Aileen Cahill
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

General | Certification Central | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books

Marketing | Business & Finance | New & Used Textbooks | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books

Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books

Look Inside Business Books | Trip | Specialty Stores | Books

Look Inside Computer Books | Trip | Specialty Stores | Books
Similar Items:

ASIN: 0072512083

Book Description

This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution.

Book Description

Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded.

What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as:

* How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses * Why companies counting on locking in consumers will need to rethink their strategies * When selling products over the Internet makes sense (and when it doesn't) * The dangers of comparing profits of brick-and-mortar firms with Internet firms

Customer Reviews:

Great theory, lousy presentation.......2003-10-01

I found much of this content to be very interesting and intelligent reading. Unfortunatly, I found Stan Liebowitz to be a pompus author who I was not nearly as impressed with as he seems to be with himself. He strikes me as the type who speaks to hear the sound of his own voice, and writes in much the same style. Many of the examples he used were innaccurate and were out of date, even when this book was published in 2002. It doesn't change the theories that are presented, but it sure makes reading this book unpleasent. Hopefully in future editions, Mr. Liebowitz will write this more like an academic journal and keep some of the first person references and broad generalizations out. People who buy cars on impulse have a "personality disorder"? I'm not a psychiatrist, but that seems very broad and unfounded. If you make a statement like this, you should clarify it or back it up with evidence. "....as I write this book", "...as I discuss below", "I have to admit....". Get over yourself. First person references have their place, and are used in the appropriate context many places within this book, but examples like the above show up on almost every page. It elevates the book to a level of arrogance that I find difficult to ignore while reading.

The Old Rules Remain Relevant.......2003-04-29

The internet offers incredible opportunities, provided businesses and their advisors do not lose sight of the traditional, fundamental concepts of commerce and economics.

The old rules still apply is the message of author Stan Liebowitz, economist and professor of managerial economics at the University of Texas at Dallas. The Internet creates value by lowering the costs of information transmission. Internet boosters went wrong when they sought to re-write the foundational laws of economics practiced by their bricks-and-mortar competitors. The impact of economies of scale depends on the industry, not on whether the company is internet-based or not.

The author also debunks three other "new" economy myths:
* The first mover advantage. Many internet companies mistakenly rushed to market with inferior products and services - and paid the ultimate price.
* Not everything can be sold on the Internet.
* Customer service still counts.

Liebowitz argues network effects, economies of scale; instant scalability and winner-take-all strategies provide advantages and disadvantages to the consumer. To know which products are likely to succeed on the Internet, the business person must consider:
* Size and bulk of the product relative to its value.
* Immediate gratification factor.
* Perishable items are not meant to be shipped over long distances.
* Some products need to be experienced.

This well-written, often witty book is the first I have come across that seeks to salvage lesions from what is commonly thought of as the "Internet Bubble." The impact of the Internet on our society is not to be trivialized. Information is now available in abundance. Discovering the lessons the media's boosters ignored, Liebowitz argues, if one seeks to learn what the media's "boosters" ignored to their peril, will benefit the reader.

Why the New Economy Is Old Hat.......2002-12-11

"Re-thinking the Network Economy" is an almost deceptively simple book, and that is all to the good for readers. Stan Liebowitz is a highly skilled economist with the ability to make his professional work accessible to interested laymen. Even more interesting to me, as a small businessman, is his intuitive grasp of the entrepreneurial process. His work just has a natural fit to the business world I know, and that is rare among academics, in my experience.

Though some of his humor can make a businessman wince at times, say his: "And of course, once computers are taught to bend the truth, they can replace salesmen of all sorts".

I once observed a young American woman, on a sunny July day in 1974, practicing her college Italian in one those street bazaars in Florence. I think it must have been written in some Intelligent Woman's Guide to Tourism in Cute Mediterranean Countries, that haggling was expected. When the woman responded to a merchant's price quote with a lower offer, he said in perfect English: "Look lady, it's hot, I'm hungry. If you insist on haggling, come back after lunch, but you're going to pay the price I just gave you anyhow."

She bought the dress, but you can find the reason for the merchant's attitude in chapter 4 of this book.

Also, I'm old enough to have been attended to, as a child, by a doctor who made house calls. The reasons why doctors no longer do so are to be found in Liebowitz's explanations of the efficiencies of supermarket shopping: Customers prefer to substitute their uncompensated time for the paid time that delivered groceries would necessarily entail.

So, why did so many smart people lose billions of dollars trying to make viable businesses out of delivering ice cream, chicken, and orange juice? Liebowitz hazards a few guesses, not all of which are going to sit well with some of his colleagues who gave advice that may have inadvertently encouraged such nonsense. Those of us with first-hand experience of how expensive it is to operate trucks and pay their drivers, who were scratching our heads watching refrigerated trucks drive through our neighborhoods, wondering how this could possibly be a cost effective way for consumers to shop, can have a lot of fun reading about it though.

The penultimate chapter, "Copyright and the Internet" has some, perhaps, counterintuitive arguments to make about digital reproduction and transmission of copyright materials. Including a novel explanation (to me) of how charging libraries for photocopying articles from scholarly journals actually increased the importance of those journals to scholars. This seems to me a major lesson to be learned in the current contentious copyright debates.

In short, Re-Thinking the Network Economy, packs a lot of useful information into its 224 pages. It's erudite, witty, and might have saved the New Economy, and its investors, tens (and maybe hundreds) of billions of dollars had it been published even five years earlier.

Back Cover Blurbs.......2002-09-28

Back Cover Blurbs:
Absolutely the best book I've read on e-commerce. Liebowitz looks at all the claims made for how "the Internet changes everything" and shows, persuasively, that it changes only a few things. If you want to know how to integrate the Internet into your business or how to judge the future success of Internet-based firms, or if you just want a master economist's understanding of the Internet's impact on the economy, Re-Thinking the Network Economy is the book for you. --David R. Henderson, author of The Joy of Freedom: An Economist's Odyssey, former columnist, Red Herring.

Stan Liebowitz's book brings a breath of fresh air to popular Internet debates. This lively and informative discussion exposes many of the Internet-related myths about network externalities, technology lock-in, and first-mover advantage. Managers would do well to understand his point that tried-and-true business strategies continue to apply-Daniel F. Spulber, Elinor Hobbs Distinguished Professor, Kellogg School of Management, Northwestern University.

"Prof. Liebowitz's analysis is sharp, reflecting an impressive combination of economic theory, history, and just the right amount of geekiness. Whether you are a businessperson plotting your next move or an individual simply curious about why the dot com bust happened, buy this book. The Internet will still be important. Professor Liebowitz tells us why." Sonia Arrison, Director, Center for Technology Studies, Pacific Research Institute

In Rethinking the Networked Economy, Stan Liebowitz dissects the faulty business case that helped fuel the Internet hysteria. The autopsy yields important insights. Liebowitz explains why some businesses suit the Internet economy and some don't, why some industries are winner-take-all contests but most aren't, and why a few industries offer first-mover advantages but most don't. The result is handbook for e-commerce that is grounded in simple but powerful economic reasoning that is fully explained within, and supported by an abundance of real world evidence.-Stephen E. Margolis, Chairman, NC State U Economics.

September 26 Issue of the Economist.......2002-09-28

From Economic Focus Column:
IN THE late 1990s, firms bet billions of dollars on a theory that turned out to be wrong. It said that in e-commerce, what mattered most was being first. Don't worry about being best, if that slows you down. Sell your product at a loss, give it away, pay people to take it: just build your base of customers fast. Why? Because the weird economics of the Internet-network effects, enhanced economies of scale and lock-in-gave a decisive advantage to first-movers. Now that something approaching 100% of the Internet economy's first-movers have gone bust, this theory looks less plausible. Yet the logic once seemed persuasive. Where exactly did Internet economics go wrong?

A new book by Stan Liebowitz, a professor of economics at the University of Texas at Dallas, and a long-time sceptic of the view that the Internet changes all the rules, gives the most thorough answer so far.

Book Description

According to its proponents, the `new economy' is associated with sustainable growth, increased demand for labor and zero inflation. On the micro-level, this bright avenue into the future is propelled by knowledge capital, flexibility and new ways of organizing production, such as clusters and networks. Progress in information technology, together with massive deregulation on the national and the international levels, have been credited with setting this development into motion. The concept of the `new economy' has been rapidly embraced by politicians, as it seems to offer a way out of the traditional trade-off between unemployment and wage inflation. However, empirical evidence regarding the microeconomic mechanisms of the `new economy' is scarce. Knowledge Capital and the `New Economy': Firm Size, Performance and Network Production intends to narrow this gap by empirically analyzing the composition of knowledge capital and how knowledge capital is distributed across firms of different size. Moreover, the impact of knowledge capital on firms' profitability and international competitiveness is also examined. Finally, we compare cluster dynamics and the institutional set-up in Europe and the U.S., with the purpose of identifying regulations that seem to hinder a conducive environment for expanding and dynamic European clusters. The results of this study emphasize the role of knowledge capital and flexibility. Thus, irrespective of how sustainable the `new economy' turns out to be, the policy implications in terms of providing institutions that facilitate knowledge-enhancing economic activities, flexible markets and transparent incentive structures are undeniable. Countries that fail in this respect may find themselves trailing in the international growth and welfare rankings.

International Production Networks in Asia: Rivalry or Riches (Routledge Advances in Asia-Pacific Business, Volume 11)

Average customer rating:

International Production Networks in Asia: Rivalry or Riches (Routledge Advances in Asia-Pacific Business, Volume 11)
Michael Borrus
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover

Exports & Imports | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

High-Tech | Industries & Professions | Business & Investing | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0415221706

Book Description

The economic crisis of 1997 called East Asia's economic miracle into question and generated widespread criticism of the regions developmental models. However, the crisis did little to alter the growing economic integration of the region which is being forged through American, Japanese and Chinese firms who have created cross-border production networks - led by multinational corporations which span the entire value-chain in a number of industries. This book addresses the changing nature of high-tech industries in Asia, particularly in the electronics sector, where these networks are increasingly designed to foster and to exploit the regions highly heterogenous technology, skills and know-how.

Japan's Network Economy: Structure, Persistence, and Change (Structural Analysis in the Social Sciences)

Average customer rating:

Japan's Network Economy: Structure, Persistence, and Change (Structural Analysis in the Social Sciences)
James R. Lincoln , and Michael L. Gerlach
Manufacturer: Cambridge University Press
ProductGroup: Book
Binding: Hardcover

Labor Policy | Popular Economics | Business & Investing | Subjects | Books

Labor & Industrial Relations | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 0521453046

Book Description

This book uses quantitative and historical methods to trace the evolution of the Japanese economy's business network from the prewar period to the end of the century. It addresses whether the controversial "keiretsu" enterprise groupings have outlived their usefulness and are withering away in the face of deregulation, globalization, and market liberalization. While concluding that these relationships are still central to Japanese business, the book also notes that they are much more subordinated to the strategies of individual enterprises than was true of the prewar network economy.

The New Telecommunications: A Political Economy of Network Evolution

Average customer rating:

The New Telecommunications: A Political Economy of Network Evolution
Robin Mansell
Manufacturer: Sage Publications Ltd
ProductGroup: Book
Binding: Paperback

Research | Social Sciences | Nonfiction | Subjects | Books

Communication | Words & Language | Reference | Subjects | Books

General | New Age | Religion & Spirituality | Subjects | Books

General | Certification Central | Computers & Internet | Subjects | Books

Look Inside Computer Books | Trip | Specialty Stores | Books
ASIN: 0803985363

Book Description

The dynamics of change in the electronic communication environment are examined in this broad-ranging analysis. Robin Mansell's study encompasses the political, economic and technical factors contributing to the future of telecommunication networks. It explores the consequences of policy decisions and design choices in the creation of intelligent networks. At the same time, the author demonstrates how both policies and technical aspects are themselves shaped by actors in the telecommunications sector.

Book Description

This book describes the transformation of telecommunications from national network monopolies to a new system, the network of networks, and the glue that holds it together, interconnection. By their very nature, monopoly-owned networks provided a small number of standardized, nationwide services. Over the past two decades, however, new forces in the world economy began to unravel this traditional system. The driving force behind the change was the shift toward an information-based economy. Especially for large organizations, the price, control, security, and reliability of telecommunications became variables requiring organized attention. Thus, monopoly began to give way to the "network of networks," the foundation of today's telecommunications and Internet infrastructure.

Taking a broad, multidisciplinary perspective Eli Noam discusses the importance and history of interconnection policy, as well as recent policy reforms both within the United States and around the globe. Other important topics he discusses include interconnection prices, the unbundling of interconnection, and the technology of interconnection. He concludes with an examination of social and policy issues, including the free flow of content, universal service and privacy protection, and the future of telecommunications.

4-D Branding: Cracking the Corporate Code of the Network Economy

Average customer rating:

Reviewed in Design Research News
Newest Top 10 Tool of Chief Brand Officer Association
human branding starts here

4-D Branding: Cracking the Corporate Code of the Network Economy
Thomas Gad
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

High-Tech | Industries & Professions | Business & Investing | Subjects | Books
Similar Items:

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

ASIN: 0273653687

Customer Reviews:

Reviewed in Design Research News.......2001-07-04

Shaping and building brands is a central issue in design, and a key aspect of design management. Building brands effectively requires an appreciation of how customers - and potential customers - experience every aspect of the products and services we design. It also demands sensitivity to the complex system of physical, affective, and, cognitive issues involved in any product or service. This complexity is particularly subtle and important for products bundled with or supported by services, and for the hybrid service products that typify many offerings today.

Thomas Gad is a respected practitioner in the field of brand development. He proposes three conceptual models to use in building brands. The 4-D brand model is organized around the concept of Brand Mind Space. Gad's schema considers four dimensions of a brand: functional, social, spiritual, and mental. The next model is the Brand Code. This code structures the attributes of a band in terms of product/benefit, mission, vision, values, styling, and positioning. Gad uses these two concepts to develop a number of applications, including a customer research instrument. He ends the book with 10 commandments for building a brand with a future.

Gad argues that, "branding literature remains largely theoretical because of the mystery inherent in the subject." He argues that scientific interest in why effective brands work is less important than an appreciation for the fact that branding does work - and an ability to make makes work in practice. In contrast to this position, one might suggest that a robust theory of brands would contribute to better practice. While Gad does not take a scholarly approach, he does propose a theory for analyzing brand opportunities and building successful brands in series of well-written, insightful case studies. Gad's conceptual models and sensitizing concepts deserve consideration in the context of a larger research program.

Review of European English edition published in Design Research News, Volume 6, Number 6, June 2001. ISSN 1473-3862.

Newest Top 10 Tool of Chief Brand Officer Association.......2001-05-22

We recommend this book and its toolkit to our members, providing this summary of what 4D branding trains you to do:

>Profile 4 dimensional branding you need: lowest dimension "function" suits product & advertised models of brand execution, but inhibits top "spiritual" dimension that corporate and global brands need >Experience futurised 4D brands: capable of leading organisational change and interacting organisation-wide service of value >Simplify DNA of futurised brands - vision, mission, values, styling, positioning, flagship product - so that the company can live the brand once you've taken the essential Brand Code on tour across company >Refresh the 4D Brand by intranetting such exercises as : concocting brand recipe for every audience, creating a mental movie for being the best brand in the world >Know why most company brands are still far down the learning curve as organisms of the network economy, and how the ideology of 4D branding can help you futurise just ahead of the competition

4D Branding is currently one of the top 10 toolkits in our members catalogue of frameworks used by Brand Leaders

Chris Macrae...

human branding starts here.......2001-01-26

In the face of a great deal of "No Logo" brand hostility, it's good to see a response which paves the way for brands with more sensitivity and imagination. Have to admit that I picked this up in Europe because I liked the cover, but 4D proved to be an engaging and useful guide to more emotional branding. More process than puff, this is the best of the recent cluster of branding books, and shows that branding demands a commitment to imagination, innovation, responsibiliy and values. As Brit, Richard Branson (a walking brand if ever I saw one) says in the Foreword, "It is easy to be cynical about such things, but much harder to be successful." 200 pages less so now. Gad shares an enthusiasm and coherent approach to this stuff with Jesper Junde, who wrote Corporate Religion (the orange book!).

Books:

Books Index

Books Home

Recommended Books