Product Description
By the early 90s, a raging bull market was delivering spectacular returns, causing some to believe that a market collapse and subsequent depression would soon appear. As a result of these fears, some exited the capital markets altogether. Thereafter, the Internet took off causing the market bubble to swell, many high-tech stocks with seemingly limitless valuations. Over the course of its 13-year stretch, the market appreciated by over 600 percent, with average annual returns in excess of 18 percent. And we all remember what happened at the start of the new millennium. Even after the deflation of the Internet bubble, cautious investors who pulled out of the market a decade earlier missed out on spectacular returns since then. Many investors who entered the market near its peak suffered devastating losses. But most who remained invested since the early 90s are still much better off today. While this correction revealed the most recent illusions embedded within the economy, it s only a small part of what will be a larger correction in the coming years. Despite the scandals in corporate America and Wall Street, many investors fail to recognize that the post-bubble period is quite different from the Bull Run in the 90s. But today, the capital markets have been realigned with authenticity, and economics now control the investment cycle rather than hype generated by Wall Street. Accordingly, Wall Street and the U.S. Government can only hide the realities of America s decline for so long. Unfortunately, America entered the free trade paradigm as a losing participant from the start. While America remains as the centerpiece for the global economy, it relies on record debt to maintain its status as the world s strongest consumer marketplace. But this cannot last much longer. America s vulnerable role in the new economy threatens to erode the strength of its empire. Already, America has witnessed a gradual disappearance of its core citizens; the middle class. As well, poverty continues to grow while America s wealthiest quintile increases their wealth. These trends have been masked by record levels of credit-based spending and manipulation of economic data. For over two decades, several nations have benefited at the expense of America s job base and living standards. This led to a long period of excessive consumption relative to productivity. When the economic boom from the post-war period began to lose steam in the 60s, consumption began to exceed productivity, as Americans refused to acknowledge a decline in living standards. Up until the 70s, America fueled this consumption-production disparity using the surplus wealth generated during the post-war boom. During the 80s, America s growing consumption was compounded by massive government spending and a devastating oil crisis. Shortly thereafter, the consumer credit industry grew to meet the demands of a nation experiencing large productivity deficits. And today, America is vastly different than the post-war period. Rather than increases in net wealth, America s growth over the past two decades has been fueled by credit spending which has created the illusion of impressive productivity, while serving to mask declining living standards. As a consequence of these changes, America s financial industry is now one of its biggest and most profitable. Today, America is more dependent on foreign nations than anytime in its history. Declining oil reserves and a foreign-funded credit bubble have positioned the fate of this nation in the hands of the world. Soon, America will face the economic burden of 76 million aging boomers. Beginning in 2011, mandatory expenditures for Medicare, Medicaid and Social Security will start to grow rapidly. By 2025, these expenses will have swelled to unthinkable levels.
Customer Reviews:
Riddled with inaccuracies.......2007-07-30
This book manages to cover all major problems faced by the United States in the next 20-30 years - trade deficit, healthcare crisis, education crisis, etc. - and it does so in a fairly comprehensive way, with large numbers of facts and graphs.
The reason why I can't give it more than 3 stars for this achievement is that the number of mistakes it contains (from misspellings to factual errors) is absolutely incredible. It seems that no one (other than the author) so much as read the book before it went to the printing press.
First of all, there are spelling errors. English is not my native language, yet I've been able to notice one spelling error every 20-30 pages. "Notices in-lue of gold" (p.2). "Right to bare arms" (p.25). "America will loose its technology edge" (p.61), and so on. There are factual errors as well. According to the author, Statue of Liberty was erected on Ellis Island (p.27), Berlin Wall fell "a few years" after 1991 (p.10), and Albert Einstein immigrated into the United States in 1940. He thinks that women who give birth after entering the United States illegally are guaranteed citizenship because their newborns become U.S. citizens (p.32) - but he either does not know or fails to mention that they have to wait for their child to turn 18 before they even have a shot at legalization. He frequently claims (or implies) that Chinese goods are cheaper because Chinese government and Chinese companies do not provide healthcare or retirement benefits to their workers (p.41), when in fact they do. All these problems make me wary of any other claims he makes in his book.
There are many interesting graphs and charts in the book, but at least some of them were "cooked up" by the author from third-party data, so they are not always reliable. One rather puzzling chart is located on p. 113. It is a pie-chart labelled "Factors Driving Rising Costs in Healthcare (2001-2002, in $ billions)". However, pieces of the pie are labelled with percentage values and clearly add up to 100% (e.g. "Increased Consumer Demand, 15%"). Author comments, "Someone explain to me the economics of increased consumer demand leading to a 15% increase in healthcare costs in one year". It's clear that he has no idea what's really shown on the chart.
The book is heavy on portrayal of various weaknesses in modern U.S. economy, but rather light on attempts to predict the future. There is almost no discussion about the impact of American crisis on the rest of the world. Author predicts major revaluation of the dollar, but does not provide any macroeconomic analysis of consequences of this revaluation. He seems to think that collapse will not occur at least until 2012, but he's not very clear why he thinks it won't be triggered by deflation of the real estate bubble.
Overall this is an interesting and comprehensive book that's worth reading for anyone who thinks that U.S. economy is doing well, but it's not scientific or reliable enough to be of real value for an investor.
I recommend "Dollar Crisis" as a complementary treatment of the U.S trade deficit / credit bubble problem.
A chilling but accurate expose of how we came to be in such economic peril as a capitalist nation.......2007-06-10
In writing "America's Financial Apocalypse: How To Profit From The Next Great Depression", the author draws upon his many years of experience and expertise as a business, financial, and investment consultant for two of Wall Street's largest investment firms and elsewhere in private financial markets. Strathis provides an impressively analytical explanation as to how the liberals on the left and the conservatives on the right are working in differing ways to destroy America's fiscal and economic well-being; how the federal government in Washington is dominated by corporations; how China has taken total advantage of America's trading policies to our nation's detriment. Readers will be shocked to learn how America is legally bankrupt; how today the 'American Dream' cannot be achieved by most American citizens; the truth concerning the future of Social Security; the inevitable and looming consequences of the present pension plan crisis; and why most Americans working today will not be able to retire as their parent were able to in the past. "America's Financial Apocalypse" also addresses just how the American government manipulates economic data; how the Bush administration is responsible for the worst economic recovery in American financial history; how the real estate bubble could cause the stock and bond markets to collapse; how America's political and economic fate is in the hands of foreign countries; why the American government is really allied to the Saudi Arabians despite the established identities of the 9/11 attack; the looming global oil crisis; Alan Greenspans dismal performance as a Fed Chairman; the plummeting value of the dollar in the international currency markets; and the continuing rise in value of precious metals and oil. After laying out all of these 'inconvenient truths' about America's economic future, Strathis also lays out how the wise and savvy investor can still profit from an inevitable depression that will collapse America's economy in the very near future. A chilling but accurate expose of how we came to be in such economic peril as a capitalist nation, "America's Financial Apocalypse" is especially recommended reading for its clear and methodical explanation of just how the individual investor can survive what will prove to be the 'Next Great Depression'.
This Book Has NO Comparable!.......2007-04-05
Finally, an insightful, detailed, and massive compilation of America's economy and investment markets. This book is HIGHY recommended.
The reviewer below is actually wrong in his simplistic assumption that deflation is the exact opposite of inflation. While deflation tends to cause a relative increase in buying power, this effect is only when deflation is modest and in the early stages. During a more prolonged period, deflation creates a decline in GDP and therefore purchasing power due to the relative effects on currency exchange rates.
I find it amazing that a person could give such a bad review over one statement that he thinks is wrong (when in fact it is not) despite all of the massive data and extensive coverage of material. If a reader chooses to cherry pick from within a massive resource such as this book, they will miss the forest from the trees.
Hold on there...........2007-04-05
After spending $55+ for this book, I started to leaf through it and promptly came across the following comment: "...rising gold prices usually result from a deflationary economy not an inflationary one, as investors seek to minimize the loss in buying power of their currency." So far as I know, a deflationary environment INCREASES the buying power of one's currency, as prices generally decrease during a deflationary episode. In other words, one can buy more loaves of bread per dollar in the bank. Gold is generally a hedge against inflation or fiat currency collapse, not deflation. Given what seems to me a basic error of this nature, I will be skeptical of other information in the book.
Well done!.......2007-04-02
I have read a dozen books that attempt to cover similar topics in a piecemeal fashion; this book is clearly more comprehensive. The author is very forward looking in his compelling explanation of the structural challenges that will soon face America as a nation. The vast majority of Americans are oblivious to the massive "tsunami" of political and economic challenges that will crash on the shores of our nation within the next 1-2 decades. Read this book and get informed; it will motivate you to reflect on your priorities.
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The Next Cold War?: American Alternatives for the Twenty-First Century
Jim Hanson
Manufacturer: Praeger Publishers
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ASIN: 0275954730 |
Book Description
The Next Cold War? sounds a warning: the United States may be contributing to another cold war through its competitive unilateral and regional economic policies. Whereas wars of the past usually resulted from political conflict, Hanson warns that a new cold war may result from economic conflict. This raises important questions for American policymakers. Will the United States be a world leader that promotes cooperation and unity, or will it seek to create competition and division? Will the United States address the basic problems of population, environmental deterioration, and economic stagnation in concert with other nations, or will it pursue narrow geopolitical and geoeconomic power strategies? This fascinating work explores both sides of these questions and poses alternatives that will promote world cooperation and unity.
Book Description
Today's “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.
Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, but it requires a radically new approach—“distributed” capitalism. The Support Economy is a call to action for every citizen who cares about the future.
Customer Reviews:
It is Beginning to Happen.......2007-02-11
I purchased the hardback version when it was first available because I had found Ms Zuboff's other book and her presentations to be enlightening and perceptive regarding the impact of the computer and information technology. That was a few years ago but I have continued to look for markers indicating the concepts in The Support Economy were as perceptive as they seemed. Many of those markers are appearing. Individual pods of services that will be required are now appearing in startup companies and old line service vendors. It will be a while before the necessary institutional compromises will occur that ties the services together but it is happening.
I repeatedly loaned out the hardcopy and recently bought a softback copy to insure I had a reference copy available. If an electronic copy is later made available I will purchase it as well (I find reference information in an electronic version is so much more efficient).
I am smarter than you !.......2005-11-04
The core of the book is correct, but much is an attempt to show how clever the writers are and how much research they have collected over the years. Sure a business does need the people who drive their own car to a passenger's home 150 miles away to deliver a birthday present left on their aircraft, but if you have more than a few of these, you go broke. If things look too good compared to the world around them then they probably they are just too good to be real. Markets are a fine balance bewteen giving paying customers what they will pay for, and having a few layers of very thin gold plate (based on extreme service stories) that make the offer look better than what they are paying for today. Ask anyone who started a business (and gets paid last after the staff and the government) if they believe in the tooth fairy of good times capitalism, and they will tell you if this exists, they are yet to see it.
An Outstanding Diagnosis.......2004-01-06
I strongly recommend The Support Economy.
I'll start with the negatives -- it took me about 100 pages to really get into it; like most business books the authors repeat themselves; the future state they outline is sketchy; and they don't even really attempt to describe how we get from here to there.
The reason I'm recommending it is that Zuboff and Maxmin absolutely nail the diagnosis of what's wrong with the interaction between producers and consumers today -- the way that individuals (at home and at work) are the shock absorbers between what enterprises know how to do and what people today need; the reason that managerial capitalism has to give way to, well, something new that they call "distributed capitalism;" the need to move beyond the relentless optimization of transactions and towards the maximization of value in the context of people's lives. And, thinking about my own situation and those of many of my peers, it just rings true. My personal trainer (who is also an event planner) is a kind of poster child for this new capitalism.
While "support" is in the title, this isn't a book about technical support -- it's about a new value proposition of people helping people, not just better-products-cheaper. That being said, it is strongly influencing my thinking about technical support in general and my consulting company's value proposition in particular.
Stellar!!.......2003-09-17
This book has changed the way I think about the world and business. I never thought about the fact that when markets change the way we do business must change. The book calls us ' history's shock absorbers" as we live with the pain and opportunity that arises when one business model is dying and another is being born. The book is packed with insights, facts and theory that open the mind to a new way of doing business. It is ground breaking stuff. We never think about capitalism in our everyday business lives but maybe we should have done . We are part of history and we can make more money and build better corporations if we really understood this. I would recommend this book to everyone. It is a great read and a map to a new future.
A Pedantic Mess of a Good Idea.......2003-09-10
These authors are on the right track but they are more interested in impressing readers with their vocabulary than following through with some do-able solutions. I firmly believe that corporations need to catch up to what the customer really wants but this book meanders through a maze of technical and non-related issues which distract from the great theme it is about. I trudged through the whole book waiting for an answer to the problem I could understand but there was absolutely no common sense I could grasp that would lead me to a satisfactory conclusion. Felt like I was back in school again. Ugh!
Average customer rating:
- Another underrated Academic
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An Anticlassical Political-Economic Analysis: A Vision for the Next Century
Yasusuke Murakami
Manufacturer: Stanford University Press
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In his final work, one that distills decades of research and thought, a distinguished economic thinker turned social scientist and philosopher confronts three crucial questions facing the world at the end of the century: How and in what form can a harmonious and stable post-cold war world order be created? How can the world maintain the economic performance necessary for the well-being of people while minimizing international economic conflicts and further deterioration of the world’s environment? What must be done to safeguard the freedoms of all peoples?
In attempting to answer these questions, Murakami criticizes classical political-economic analysis and offers his own “anticlassical” analyses and visions for the next century. By classical political-economic analysis, Murakami refers to analyses of power politics based on the nation-state system and to classical and neoclassical economic analysis which holds that unimpeded competition and free trade are fundamental bases for increasing wealth for the benefit of all. Murakami’s anticlassical stance takes the form of a new, intellectually integrated and reasoned concept called “polymorphic liberalism,” which argues that traditional “progressivism”—the belief that humans have an ultimate unique path on which they will reach an ideal social and political-economic system—can no longer meet today’s challenges.
Customer Reviews:
Another underrated Academic.......2002-01-12
I think Murakami is one of the forgotten academes of the world, if one would read his book, the reader would get another perspective on how this world should be governed. I really like the way he pointed out that Economics and Politics can never be seperated, a very comprehensive ellaboration of his points that would surely be a permanent part of my ideas and thoughts. Rest in Peace Professor!
Book Description
The Approaching Winter: The Next Great Depression is a book that combines U.S. history and America's ever repeating cycles with a psychology that has been slowly changing form since the turn of the century. Within the next few years, America will have to come to grips with an approaching economic winter that could result in the worst depression in its 230 years of history. What we thought our children's children would have to struggle through may be ours to endure. As this book was being published by Author House, Americans experienced yet another great tragedy upon our soul as Hurricane Katrina ripped through the Gulf of Mexico coastline. This catastrophe, 9/11 and perhaps future events may be the triggers that will usher in the next great depression. As you read The Approaching Winter: The Next Great Depression, it may cause you to be fearful, angry and uncertain of our future. However, by reading this book you may be able to prepare yourself psychologically and perhaps economically to face the stormy and bitterly cold winter that awaits each and every one of us.
Customer Reviews:
Philosophy, but that's about it.......2006-09-11
This book, at 82 pages, is a quick read, and mainly a philosophical look at the spending habits of the US government and its citizens. It is a moral call to arms for Americans, as individuals, to take responsibility for what the author sees as the coming depression, based on our own poor behavior. The message is well taken, but the author offers little practical advice about what to do about the situation we find ourselves in as a nation. Indeed, he invokes the mercy of God and a return to more traditional behavioral values, including the individual responsibility to save and resist the "keeping up with the Jones'" mentality, as something we all need to do.
But I was looking for something more substantial. Yes, Braby is not off track morally, but what to do? If you want better answers, read "The Second Great Depression, Starting 2007, Ending 2020," by Warren Brussee, for a dispassonate and very practical look at how to survive the impending calamity.
Book Description
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
Customer Reviews:
Outstanding!.......2001-07-16
This is a great collection of essays that delivers a consistent message throughout. It begins with a new management manifesto, past theory, and works its way through flexibility and growth and innovation. A great, quick-reading book for those interested in the 'new' strategy game.
Preparation for a Never-Ending Quest.......2001-06-20
Here is an absolutely first-rate collection of essays which, with commendable diversity but consistent brilliance, examine fundamentals of strategy and value creation, strategic flexibility in (heaven knows) a volatile world, strategy marketing in uncertain times, and strategies for growth in fast-paced markets. We should not be surprised by the quality of content selected nor by the quality of editing provided by Cusumano and Markides. As they explain in the introduction, "The chapters in this volume fall into four categories. Part One (two chapters by Ghoshal, Bartlett, and Moran and one by Mintzberg and Lampel) deal primarily with strategy and value creation in the next economy. Part Two (one chapter by Hax and Wilde and one by Eisenhardt) talks about flexibility in a volatile world. Part Three (three chapters, by Pascale, Beinhocker, and Williamson) continues on this theme but focusses on strategy and strategy-making process in times of uncertainty. Finally, Part four (five chapters, by Hamel, Kim, and Mauborgne; Markides, Prahalad and Oosterveld, and von Krogh and Cusumano) concentrates on strategic innovation and strategies for growth, particularly bin fast-paced markets."
Those (such as I) who subscribe to the MIT Sloan Management Review have perhaps already read many of these essays. How convenient to have a single volume in which they are gathered; also, to have such a well-written Introduction by the editors and then a section ("The Authors") which suggests additional resources to explore. (I consider Markides' All the Right Moves: A Guide to Crafting Breakthrough Strategy to be one of the most important business books written within recent years.) Some owners/CEOs of smaller companies incorrectly believe that strategic thinking (at least as they understand it) is not of major importance when, in fact, the opposite is true. Go back and examine the origins of what have since become the world's largest corporations and you will learn that each began with one or two basic strategies. For example, when James Cash Penney opened his first store (named "The Golden Rule") in 1902 in Kemmerer (WY), his basic strategies were (a) to treat each customer as a guest and (b) to offer merchandise of the highest possible quality for the lowest possible price. More recently, in 1983, Michael Dell began to re-sell RAM chips and disk drives for IBM PCs (from his dormitory room at the University of Texas) and by April of 1984, his computer component business was grossing about $80,000 a month. His basic strategy then and now: To sell a limited selection of products directly to consumers and then provide superior service. My point, obviously, is that this book can be an invaluable resource for senior-level executives in large companies but can also be every bit as valuable to decision-makers in small-to-mid size companies.
The authors raise almost all of the most important questions to be asked about strategy and then, together, offer thoughtful (at times highly innovative) as well as practical responses to those questions. For example: How to define a company as a value creator rather than a value appropriator? How can a new management framework address the current business environment of complexity and uncertainty by expanding the spectrum of strategic positions? How can successful business strategy emerge from a decision-making process in which executives develop "collective intuition" and accelerate "constructive combat" while maintaining decision pacing and avoiding politics? You may not agree with all of the authors' observations and conclusions. Fair enough. But I am certain that, after having read this book, you will be a much more effective strategic thinker.
Amazon.com
Senior marketing executive Elliott Ettenberg argues that traditional marketing techniques are outdated relics from the far-off Old Economy and in this post-9/11 world, we've already left the New Economy behind. So with reaching its public still vital to any business's survival, what's a 21st-century company to do? In The Next Economy, Ettenberg sees the economy changing to one "that will be characterized by a huge withdrawal of customer spending, a polarization of North American demand, an exponential increase in demands for service and a consequent shift in business priorities from satisfying shareholders to delighting customers." To meet this new economic environment, Ettenberg proposes a four-pronged strategy that includes a commitment to "segment and target customers in terms of their values, associations and loyalties;" focus on the "fewer but better customers;" substitute the old four Ps of marketing, product, place, price, and promotion, with the four new Rs, relationships, retrenchment, relevancy, and reward; and develop innovative comarketing arrangements that help expand opportunities and lower costs. With his solid grasp of the past and credible vision for the future, Ettenberg lays out a thought-provoking vision of the 21st-century marketplace that any business executive would do well to consider. --Howard Rothman
Book Description
"Eye-opening and thought-provoking . . . shows how to navigate the rubble with our sanity intact."--David F. D'Alessandro, bestselling author of Brand Warfare
Marketing guru Elliott Ettenberg explores an emerging business trend. As baby boomers retire, history's biggest spenders will dramatically cut back, forcing retailers to fight harder in dwindling markets. To survive this power shift, The Next Economy provides strategies companies can use to prepare themselves for success in the years ahead--giving them new and exciting ways to triumph in an ever-changing market.
Download Description
The Next Economy takes you to the forefront of the increasingly high-stakes battle for the customer wallet, and provides you with a toolbox of marketing techniques designed to break through to customers in this new era. Master practitioner Elliott Ettenberg unveils new metrics for accurately measuring and increasing the productivity of marketing budgets and programs, along with revitalized systems to once again make marketing professionals responsible for the success or failure of the brands they guide.
Customer Reviews:
an amazing book for futuren economy!.......2005-03-14
This book clearly reveals the secret for the upcoming economy trend that most individuals and enterprises still cannot figure out. 4P concept is no longer effective for current global need.
As China is entering the game, global economy is becoming chaotic and more unpredictable, only 4R concept (relationship, relevancy, retrenchment and rewards) can help those wise bueinss entities to survive or growth. In fact, most of the old concept oriented businesses will soon fade and go into history.
I study I-Ching, the most treasurous ancient Chinese wisdom from 5000 years ago. If for me to adopt its concept, our economy is situated in the decending, downtrend, shrinking stage, same to our civilization, due to the worsening ethics, environment...etc. However, thing dies for the reborn, human being is heading towards this inevitable progress of life.
All people should start early and behave right to survive in this global economy turbulance and Mr. Ettenberg's wisdom can be one of the good references!
Escapee from a time warp?.......2002-11-09
This book is puzzling. On the one hand, it opens with an interesting analysis of contemporary demographic trends. That analysis is, to my eye, the most useful part of the book. Surprisingly, limited attention is given to how younger age cohorts, even one that represents nearly as much of the US population as the Boomers, are entering the high product demand phase the Boomers are exiting. This cohort represents an excititing opportunity for marketers that is basically ignored.
The book asserts that the 5Ps are no longer relevant. I interpret the provided analysis to suggest instead that the failure resides in the inability of many companies to design effective marketing strategy.
The discussion of "want based" marketing appears to have been written 20 years ago, put into deep storage, and just escaped from its cryogenic vault. The notion of marketing to consumer "wants" rather than "needs" has been a fixture of principles of marketing texts for at least 20 years. The advocay of VALs - as a methodology useful for illuminating consumer "wants" -- is also about 20 years old. SRI just introduced VALS-III to remedy shortcomings of VALS-II. Ettenberg proposes an update to the time proven 5Ps (or 5Cs, depending on how you prefer to express them). At the core, Ettenberg seems to be trying to reposition the core of marketing as relationship management. That, too, is a standard feature of contemporary marketing principles texts. Further, the book emphasizes marketing of traditional tangible goods (e.g., bread). More contemporary value offerings -- such as services or transformations -- receive limited attention. This is surprising given the demographic analysis with which the book opens. Could the predicted decline in Boomer consumption of conventional goods merely reflect increasing consumption of services and transformations?
Rather Chilling Economic Portrait of the Future.......2002-08-25
Ettenberg is not Orwell's equal when it comes to writing a classic dystopia, but that is not to blame Ettenberg.
Ettenberg's idea is simple--the old ways that dominated much of the 20th century are outdated, the "new" economy ideas have vanished since 9/11, and what is to come is something different, a paradigm shift.
The focus will transition from shareholders to customers (this is new? Hasn't a mantra been satisfying and keeping the customer?) In fact, forget the mass market, Ettenberg argues. Go for that one niche. Oh, and rich and poor in the U.S. will resemble the Third World.
Guerrilla PR: Wired by Michael Levine also preaches how to reach consumers in the new age, but hardly portrays the darkness that Ettenberg preaches like a fundamentalist Baptist preacher full of fire and brimstone.
I take comfort in the belief that no individual knows the future, including Ettenberg. While his work makes for a powerful read, I find the full implications of his words are chilling.
Highly Recommended!.......2002-02-09
Elliott Ettenberg offers a wealth of new tools and strategies that you can apply to your business. His focus is on marketing, but not in any traditional sense. Instead, he analyzes how the technological advances of the 1990s have altered the competitive landscape and proposes an inventive and practical list of post-New Economy business practices. We [...] strongly recommend this book not only to marketing professionals, but also to anyone charged with developing business strategy.
Best Marketing Book for Students.......2002-01-29
I am a student in Marketing at Queens, and I have never read a more comprehensible and insightful book then "The Next Economy". Ettenberg writes in a fashion different from every other business book that I have read. The book is great because it is not boring or repetitive. The author has something to say, and he says it clearly and in a concise manner. I recommend this book for anyone who wants to understand what the future has in store for marketing, and it is a must-have for all marketing students.
Book Description
This book argues that the right-wing revolution in the United States has created deepening inequality and will lead to economic catastrophe. The author makes the case that over the past three decades the rich have confiscated wealth and income from the poor and middle class to a far greater extent than many realize, and he explores in detail important but commonly unmeasured dimensions of inequality. He also takes aim at the economics profession, criticising the analytical blinders that leave economists incapable of seeing the coming crisis.
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The Next West: Public Lands, Community, and Economy in the American West
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ASIN: 155963460X |
Book Description
In The Next West, nearly a dozen leading thinkers and writers including Karl Hess, Jr., Mark Sagoff, Ed Marston, Thomas Michael Power, and Stephen Bodio, offer an insightful vision of the future of the American West. Their essays comprise a cogent matrix of reflections on what has gone wrong in the region, and, as Donald Snow explains in his lively introduction, point the way not to a "New West" of cappuccino cowboys, fiber optics, and some ambient, simpering sense of "the public's willingness to embrace environmental issues", but to a Next West based on the renewal of Jeffersonian democracy, experiments in local and supra-local control of public lands, and the use of markets to replace the political allocation of natural resources.
The first half of the book presents an enlightening view of what it is to live in the West and practice environmental awareness. From the Sangre de Cristo Range, to the forests of the Pacific Northwest, to a single valley in Wyoming, the contributors describe their experiences with environmental endeavors ranging from the birth of the recycling industry on the streets of Seattle to the leasing of federal coal. In the second half of the book, contributors address the mythologies that have set the tone for life in the West for more than a century, challenging "the demons that command center stage in the politics and economy of the region." They dissect and debunk much of the West's gospel: that environmentally damaging extractive industries are essential for economic survival; that conservation is best handled by the government; that some day soon great leader will arrive to once and for all solve their most pressing problems.
The Next West is a spirited and compelling work that presents a fresh and thought-provoking approach to Western issues. It is essential reading for anyone who lives in or cares about the vast and complex region known as the West.
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