Book Description
The Mom Inventors Handbook. gives practical step-by- step advice for putting inspiration into action. The book takes inventors from idea development to marketing and sales covering everything from market research to prototype development, manufacturing and licensing and debunks some common myths. It simplifies the invention process; even providing stories from real mom inventors sharing their 'aha' moments and lessons learned.
Customer Reviews:
Step by step guide to creating and taking a product to market.......2007-07-27
Tamara works her way though all the steps for bringing a product to market. As the title would suggest her target audience is female but as a male I also found that it was very informative. She presents examples from her own work as well as that of others helping to show how varied and simple products really can be.
Get This Book.......2007-07-23
If you are an inventor or have thoughts about inventing a new product, do yourself a favor and BUY THIS BOOK. I created a product and recently launched my Web site to sell my invention, OnTray, on. This book was my road map throughout the whole process.
Laura Hamrick
Tremendous aid for understanding how to turn your new product idea into a successful business.......2006-06-10
I launched a new product line several years ago - learning a lot along the way. I am getting ready to launch a new line of products and decided to read this book. It was a tremendous resource! So many of the answers that I had to dig for and learn the hard (and expensive) way - are contained here in one easy to read book. I highly endorse it. It is also very motivational (as you read the stories of other people) that decided to take action and turn their idea into a successful business. Well worth the price. Very well written.
Informative and inspiring.......2006-03-12
Mom inventors wanting more info on what's involved in bringing a product to market will want to read this book. The book offers practical advice on researching your market, creating your product prototype, protecting your idea, manufacturing your product, and bringing your product to market.
What I like best about the book is that it features case studies and practical advice from real-life mom inventors.
There are also lots of helpful website links and other helpful resources at the back of the book -- very helpful for mom inventors who wish to do some additional research.
This is a terrific and inspiring book that will be very helpful to mom inventors at any stage of bringing an invention to market -- conception right through delivery.
Amazing, Informational & A Must Have.......2005-11-18
This book does it all for anyone wanting to create/invent a product that they hope to bring to market. Tamara shares in a very easy-to-read format her experiences, her expertise and saves the rest of us lots of time, energy and money. Her mistakes made along the way combined with her successes that continue to grow provide the reader with a wealth of knowledge about researching, developing, patenting, protecting, marketing (and more!) an idea/invention.
Pair this with the CD sets created by her dynamic and resourceful company mominventors.com, and you will walk away with knowledge you could not even get in business school! I wish I had read this three years ago when I first started my product line development. Thanks Tamara for sharing so freely and so generously to save the rest of us time and money!!!
Beth Butler
Creator of the BOCA BETH Program
Book Description
You've just invented a new technology, a must-have product. So what now? Patent it? Manufacture it? Sell it? If you're like most would-be Edisons, chances are your stroke of genius will collect dust waiting for you to plot your next move. Fear not, intrepid creator—inventor and author Ronald Louis Docie Sr. shares more than 20 years of valuable insight in this revised and expanded edition of THE INVENTOR'S BIBLE, which now includes a workbook to help you take your ideas from concept to profit. With everything you need to know about marketing, licensing, and selling your invention, this comprehensive handbook will also help you figure out what your invention is worth, which companies might want your ideas, and what steps to take first. You dreamt it, you created it, and it actually works—let THE INVENTOR'S BIBLE pave the way to your first million.
Customer Reviews:
Scary.......2007-06-27
I haven't gotten all the way through the book but it scared me enough not to want to go through the effort of inventing and marketing something.
An Essential Guide for Inventors.......2007-01-07
This book is an essential investment for enabling the inventor to take the right steps, and beware of the pitfalls of rip-off marketing companies and scams, with the thousands of dollars they charge.
The Special Bonus Workbook enables you to get started right away, and numerous Bookmark references refer you to the main part of the book for more detail and with many Words of Wisdom.
Another useful inclusion are the printable versions of the worksheets from the website for proceeding with commercialization of the product.
Valuable contacts of Local Inventors Organizations are also listed to help support inventors.
Finally, quoting from the book, "If you perform the exercises in the Workbook enough times, before you know it the process will flow intuitively. Interviewing people, who you have never met, can actually be fun, and you can make new friends. So relax and enjoy yourself.
Very helpful with step by step procedures.......2006-09-22
I recently purchased this book, to market one of our company product ideas. When I picked up the book locally at barnes and Nobles, I was a bit reluctant by the quality of the paper and the print. But within hours I was at my office, reading it, and it has abolutely good information. The "words of wisdom", "tricks of the trade" tips on each page are very helpful.
One can be in business without understanding many critical aspects of invention and marketing. Being a professional services company so far, this book is helpful for me when I'm venturing into new product inventions, manufacturing and marketing.
The books takes the reader step by step with real examples of the authors experience and points out the pros and cons of various scenarios.
It also has a comprehensive workbook for every section of the book (convered as a separate module at the end of the book) for the inventor to document and prepare for everything.
Wonderfully written book. After browsing through few books, I purchased this one. I also got some other related books. But haven't gone through them yet. I'll review them after I read through them.
The author, Ronald has truly manifested his experience for many of us to learn without re-inventing the invention wheel and suceeding without too many trials and errors.
This Updated Version has Patent and Marketing Workbook.......2006-03-05
I found and read the first version of "The Inventor's Bible" in my local library. The book was full of so much relevant and detailed information that I knew I had to own the updated version. When it arrived, I was pleased to discover that the book included a "Patent and New Product Marketing Workbook" to help readers evaluate and profit from their inventions. Even better, you can download the pdf versions of the workbook pages from the publisher's website (Tenspeedpress). When you get to the site, search for Inventor's Bible, then click the book's title on the page that returns, and then click on the link for the complementary Inventor's Bible PDFs.
What I liked most about the book is that it helps you seriously evaluate your invention's chance at making money. Some other books I have read assume you are going to do whatever it takes to profit from your invention and then lead you through the steps. The Inventor's Bible helps you evaluate your invention and then shows you what to overcome to make a profit. If going through that process makes some people reconsider whether their good idea just isn't good enough, then they will be wiser and richer for it.
That being said, after reading the book, I feel more confident that my invention will make me money. At the same time, I now know that it's going to take much longer than I expected, so I'm planning accordingly.
Great Resource for Inventors - highly recommend.......2004-03-11
I found this book very helpful. I am an engineer currently working on bringing my alternative energy invention to market. Not only I found a bunch of good advice in this book but this book made me feel that even though marketing my invention will be a lot of work, it can be done. I've read several similar books ("Idiot's guide.." and "Patents to Profit") but I think what set this one apart for me were the case studies. Reading what some of the other inventors went thru, their rises and their falls, makes you feel like you are already part of that group. I highly recommend this book.
Download Description
Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby(r), and the best-selling game "Men Are From Mars, Women Are From Venus." Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel's Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton's Entrepreneurship Conference, IBM, and the USPTO's Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.
Customer Reviews:
This book is awful.......2007-07-07
I bought this book thinking it would clearly help the process of getting an invention to market. Boy was I wrong. This book is confusing and the ideas seem randomly scattered throughout its many pages. I recommend instead "How to Licnese Your Million Dollar Idea" by Harvey Reese and "The Moms Inventors Handbook" by Tamara Monosoff. These two books are thinner and more straight forward.
Worth the Read.......2007-02-03
A humorous trip through the maze of invention licensing. Lots and lots of facts, examples and quotes. Well summarized.
Worth Buying.......2006-01-25
Thank goodness I didn't take the advice of "A reader" who only gave this book one star ("not very useful, July 30, 2003").
My library had an electronic copy of this book that I've been reading online for the past hour. I'm at the point in the invention process where I've designed my invention and now I need to build a prototype. Already I've gotten valuable advice on invention promotion firms, licensing versus venturing, and where to receive government funding.
When I wrote this review, it wasn't possible to search inside the book. That has since been corrected. Search for and read "Levy's 10 Commandments for Success" on page 12 and "Do You Need a Patent Attorney?" on page 162 for some good advice.
I often rely on reader reviews to help me decide whether to buy a book. However, it's obvious that "A reader" didn't give this book a chance. You will certainly need to read more than one book to learn how to make money from inventing. Your library will probably have lots of inventor books you can read before making a decision to buy. Even if you are going to use a patent attorney, you definitely need to buy "Patent It Yourself" by David Pressman. "The Complete Idiot's Guide to Cashing in on Your Inventions" is another book to own for its helpful tips at many points along the path to profiting from your invention.
Picture friendly but informative.......2005-05-20
The book has a lightweight appearance but there is good advice on negociating contracts based on years of selling inventions and what to look out for - this is where I think the book really wins. It explains contracts and how to get the best one. Later in the book, there is more rudimentary descriptions of the different types of design types and loads of links to both government agencies and independent advice bureaus. It also explains the history of Patents which I found informative and dots humorous and common-garden inventions used today. For such a legalistic thing to attempt to do, I think the book did a good job of making it reasonably clear.
It's okay........2004-11-05
I am happy for the author for his successes, but... he knew people that could help him get his foot in the door. He really has no knowledge of how to help you get YOUR foot in the door, other than general comments on what he would do if he had not known anyone. I am slightly unhappy with the book because the reason I bought it was to get my ideas developed into tangible products. This book will tell you valuable info on what the terms are and helpful info on making a decision about how to proceed, but not enough info about getting to the decision makers of a company. You will be more knowlegable if you buy this book, but you still have a ton of research ahead of you, as the author doesn't help you by providing names and address of key personnel that can help you get your idea or invention shown. Some of you may still feel like "idiots" when you're done reading this book. (?)
Average customer rating:
- Prepare for a full brain...
- Hot Field, Hot Book!
- Stay Current on Technology & The Law!
- helpful, well written, informative
- Lawyers and Beyond!
|
Legal Aspects of Managing Technology
Lee B. Burgunder
Manufacturer: South-Western College/West
ProductGroup: Book
Binding: Paperback
 Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Business Law
| Reference
| Business & Investing
| Subjects
| Books
Manager's Guides to Computing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Franchising
| Business
| Law
| Subjects
| Books
General
| Intellectual Property
| Law
| Subjects
| Books
Science & Technology
| Perspectives on Law
| Law
| Subjects
| Books
Business
| English Law
| Law
| Subjects
| Books
General
| Science
| Subjects
| Books
General & Reference
| Technology
| Science
| Subjects
| Books
Management
| Construction
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Construction
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Contracting
| Construction
| Civil
| Engineering
| Professional & Technical
| Subjects
| Books
Management
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Business
| Law
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Ethical Issues in Engineering
-
Software Engineering (3rd Edition)
-
CaseGrader: Microsoft Office Excel 2003 Casebook with Autograding Technology
-
Bound By Law? (Tales from the Public Domain)
-
Patent, Copyright & Trademark: An Intellectual Property Desk Reference
ASIN: 0324399731 |
Book Description
Whether you plan a career in management, engineering, architecture, biology, computer science, or other field that deals with innovations in any technological field, LEGAL ASPECTS OF MANAGING TECHNOLOGY will give you the understanding of the fundamental legal issues pertinent to technology management you need to competently create strategic plans in consultation with their attorneys. Up-to-date coverage focuses on integral technology law topics, including a intellectual property rights, privacy, biotechnology, e-commerce and antitrust.
Customer Reviews:
Prepare for a full brain..........2006-12-13
A ravenous beastie, technology eats everything it touches. Our daily lives, the way we shop, how we communicate, our work habits, the way we entertain ourselves, and how we exist day by day have all irreversibly transmogrified in the maw of the computer and information age. Now we live like network packets, shooting from node to node with rarely a pause, gathering and transporting information. In degrees of busyness, we've outdone the bees. Such a tsunami of change has to impact the way we govern ourselves. And of course it does. Not even the law escapes technology.
Patents, copyrights, trademarks, trade secrets. Technology has chiseled into each one of these modes of intellectual property protection. But the issues remain complicated and hairy, and this book, with text thick as shag carpet, provides a detailed starting point for exploring the legal implications of technology.
After a thorough introduction to the United States' legal system, some 75 pages worth, the book dives into patent law. Any questions about the nature of patents such as cost, usefulness, novelty, nonobviousness, infringement, or validity receive apt treatment. The book even throws in an overview of the significant Patent Reform Act, not yet passed as of this writing. This Act promises to overhaul the United States patent system, potentially obsoleting some of the information presented. Concerning the patentability of computer programs, the whole drama gets laid out like an adventure tale. Computer programs didn't become patentable overnight. Some even doubted their eligibility for protection.
Trade secrets and their discontents, such as reverse engineering, receive a bulky chapter. These issues affect nearly all technology employees. Use caution, because tricks, shortcuts, or streamlined processes taken from one company to the next could, depending on the circumstances, misappropriate secret information. And when that happens the lawyers come out swinging.
The fuzzy nature of Copyright law receives as much tree bark as patent law. Questions arise on this subject often, especially in regard to the internet. Can I copy an image and put it on my site? Can I legally download digital music? What if a .jpeg doesn't have a copyright notice? The book provides a suitable background to answer these. And, similar to patents, the copyrightablility of computer programs also weaved a loopy route. At first they received overwhelming protection, which disturbed judges, who then abstracted, filtered, and compared protection down to a mere kernal of expression. The entire yarn gets told.
The book ends with chapters on trademarks, domain name issues, tort liability, privacy law, and issues related to contracts, particularly "shrink-wrap" and "click-wrap" licenses. At over 600 pages, the book defies summary. Prepare for a full brain.
Along the way, excerpts from actual court cases, including many Supreme Court decisions, bolster the main text. Not only that, a case study, CoolEdge, runs through the entire length of the book, elucidating murky concepts with comprehensible examples.
This book won't turn readers into lawyers, but it will open up a world of technology law to those with the gusto to brave its dense contents. Some chapters take upwards of two or three hours to complete. But the effort offers great rewards of legal knowledge at a detailed level unobtainable in most survey books or on FAQ websites. Best of all, no legal knowledge is required upon entry. Absolute beginners can comprehend every word in this book. As such it provides a great, but ardous, starting point for technology law.
Hot Field, Hot Book!.......2000-10-30
Call this book Release 2.0! It's a fine upgrade from Prof. Burgunder's prior release.
With the growth in the internet and the advent of business method patents, interest in patent, trademark and copyright issues has surged to new heights. Awareness and integration of these legal aspects into our management of technology is absolutely vital for the future.
I practice law. Specifically, I work on intellectual property matters. I am also building two websites. As a result, I am keen on staying on top of my field. Professor Burgunder's new treatise is an important addition to the literature in this field. He writes in an accessible manner: open to students, interested people and legal practitioners alike. In addition, the arrangement of the book is well thought-out: you don't have to read or study it from the first chapter. Depending on your familiarity with this field, you can select topics and areas to review or you can build a college course around the book.
I was also delighted to see that Dr. Burgunder has been intelligent in the use of a web site to keep the book current.
If you are interested in technology and legal issues, this is a great book to help you! I recommend it heartily.
Stay Current on Technology & The Law!.......2000-07-28
A splendid piece of work! It is timely and up-to-date with all the most recent & important technological law issues, including the Internet. It contains sophisticated analysis, but in an easy-to-read style. I particularly liked how the Internet is treated in the context of associated technology issues, rather than segregated as a separate unrelated universe. A big plus is the web site connected to the book where Burgunder provides updates about current issues --- such as Napster, Internet linking, and the antitrust case against Microsoft. This will keep the material fresh for years to come! I recommend this book to anyone who wants to learn about technology law. It's a winner!
helpful, well written, informative.......2000-07-26
I bought this book because it was the most recent publication purporting to explain technology law. Although I thought the price was a little high, I sure got more than my money's worth. This book really covers the most important and interesting topics in technology law, and it does so extremely well. Biotech, Internet patents, privacy, obscenity, copyrights, trade secrets, click-wraps, domain names, design protection, strategies for computer programs, the Microsoft Antitrust case-you name it and this book has got it. The book also deals with international matters, such as the WTO, and international strategic considerations. The court case examples are well selected, and the editing is superb. They are not to short to be trivial, but not to long either. I also visited the Web site mentioned on the back cover. It already has a bunch of helpful updates, including the Napster and DVD encryption (DeCSS) debates, among many others. This really is a great book. I recommend it highly.
Lawyers and Beyond!.......2000-05-09
A must reading for not only lawyers, but for techies who must know the implications of trademark, patent, and copyright law. Because of the clarity of the writing, it is also an intersting read for the general public. Can't wait for the new book...!
Book Description
A step-by-step guide to licensing technology-based intellectual property assets
For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved.
Suitable for companies seeking to implement or redesign a technology licensing program, as well as individual inventors who want to protect and profit from their proprietary technology, Technology Management covers all the bases.
Learn to:
- Develop a licensing strategy
- Conduct proper valuations of intellectual property
- Gather and utilize market research
- Market your technology
- Negotiate and draft licensing agreements
Utilize these handy resources:
- Glossary of important terminology
- Case studies and sample documents
- Lists of organizations, publications, trade shows, and other helpful sources of information
Book Description
The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
Customer Reviews:
The Toy and Game Inventor's Handbook.......2007-01-29
I was very dissappointed in this book. It seemed the author's intent was to discourage any competition in his market. Other books like The Complete Idiot's Guide to Cashing in On Your Inventions and The Inventor's Bible: How to Market and License Your Brilliant Ideas were much much better.
a realistic overview of the business.......2003-11-20
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.
A MUST HAVE!!!.......2003-10-20
The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record.
Joel, Danbury, CT
Increase Your Confidence.......2003-10-02
The Toy and Game Inventor's Handbook gave me instant erudition about the arcane world of marketing and licensing inventions. Thanks to this book I have more poise, confidence and a sense of security when I approach potential licensees.
Before you buy this book, get a few highlighters because you will want to mark all the gems of knowledge the authors unselfishly share with readers.
Roz
Harrisburg, PA
Fantastic Book.......2003-09-20
I wouldn't call myself an inventor by any stretch of imagination but I did come up with a new toy idea that has become a big hit via word of mouth. I wanted to submit it to some toy companies for review and had no idea how to do so. I purchased this book looking for direction on how to submit ideas, look for patent information, industry contacts, etc. This book offers it all. It has been a great resource for getting me started in some sort of direction and the amazing thing is one of the authors gives you his email address and was very responsive to my questions.
Book Description
How do firms like Hewlett-Packard, DuPont, Dow Chemical, IBM, and Texas Instruments routinely convert the ideas of their employees into profits that sustain the corporation?
How can buyers and sellers calculate the assets of the acquired firm in a merger or acquisition?
How can an organization affect the firm's stock price using the leverage of intellectual assets?
Identifying a firm's assets, especially its intellectual assets-the proprietary knowledge expressed as a recipe, formula, trade secret, invention, program, or process-has become critical to a company's overall vision and strategic plan and essential in such transactions as stock offerings or mergers. In the era of the knowledge-based company, where the firm's genius and future lies in its ideas, a firm's collective know-how has become a measurable commodity-and as much a part of its bottom line as the condition of its cash investments, plant, and equipment. Extracting and measuring the real value of knowledge is essential for any corporate head who knows how high the stakes have become for corporate survival in the information age-where the innovative idea is as good as, if not better than, gold! Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets-what they are and how to convert them into cash or strategic position. Written by one of the seminal thinkers in the field, and the key organizer of the ICM Gathering, a group of leading-edge knowledge-based companies, Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets-where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. A blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share, this practical, insightful book outlines:
* Basic concepts underlying IC (intellectual capital) and corporate value creation
* The linkage between IC, business strategy, and profits
* The different kinds of value-including qualitative and quantitative -firms realize from their IC
* Activities required to produce the value firms desire from their IC
* Methods for calculating the dollar value of companies-for market capitalization and mergers or acquisitions
* An economic model of an IC company
The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits. And since it is managerial talent that turns intellectual property into business assets, the book provides an arsenal of key concepts, methods, and processes for aligning with and using intellectual property as an active element of a firm's business strategies. It concludes with a discussion of how value is extracted from human capital, focusing on its elusive magnetic core: creativity and productivity. In an era in which firms are increasingly accountable to shareholders and success is judged solely by stock price, knowing how to measure and extract the value of a firm's intellectual assets has become one of the most critical and essential skills needed by CEOs today. Reflecting the most innovative thinking from some of the most sophisticated firms in the world, Sullivan's Value-Driven Intellectual Capital is a manifesto, a clarion call to excellence for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value.
Visit our Web site at: www.wiley.com/
Customer Reviews:
Non-Quantitiative & of Limited Value.......2002-05-24
For individuals actually interested in quantitative measurements of intellectual property value, this book is largely a waste of time. The text is full of a lot of business school "value creation" idealism and has little practical value in my opinion. Indeed, for those really interested in valuing intellectual property and intangible assets, see the associated book by Gordon V. Smith and Russell L. Parr. This text has everything you are looking for and this book is unnecessary.
Good quick Introduction.......2001-03-18
This book has its good points and its bad points. The good thing is that it is very well written, concise and easy to read. It brings important points to light and is a good start at dealing with a large complex issue. The bad aspect is that the book tends to rely on the experience of the author in developing the models that are at the heart of the book, rather on validated and tested truths.
A good place to start....
An invaluable introduction to IC Management.......2000-07-17
"In 1999, CEO Magazine and Arthur Andersen hosted a roundtable luncheon for CEOs interested in discussing intellectual capital (IC) and its impact on the firm as we know it. The luncheon drew 17 CEOs representing both manufacturing and service industry companies. All were intrigued by the potential hidden value that the intellectual capital perspective suggests lies untapped within their businesses, but none knew what kinds of value they could obtain from their company's intangible assets or how they might go about it. They just knew that there was hidden value in their companies and that it was somehow wrapped up in the thoughts, skills, innovations, and abilities of their employees. They wanted to learn more about this value: how to harness it, direct it, and extract value from it. This book is written for those CEOs and for anyone else who wants to know how to extract the hidden value that resides within the firm's intellectual capital. As of this writing dozens of firms actively engage in extracting value from their IC. The people directing the activities for these firms have formed a community (called the ICM Gathering) to share their ideas and success stories. With the expectation of a very few proprietary bits of information that could be useful to competitors, these firms are willing to share their knowledge, and this book draws heavily on their experiences. The purpose of this book is to help businesses profit from one of their most important assets, their intellectual capital" (from the Introduction pp.3-4).
In this context, Patrick H. Sullivan divides his book into three major parts as follows:
I. The Relationship Between Intellectual Capital and Corporate Value (Chapters 1-4). In this part, he basically:
* defines and discusses intellectual capital and its importance, and outlines some of the basic concepts underlying corporate value.
* describes a three-dimensional IC framework that reveals the IC aspect of the firm, and outlines the four key elements of the IC framework.
* discusses the kinds of value that intellectual capital provides to the firm, including direct and indirect, offensive and defensive, and internal and external value.
* discusses the ways managers may determine which activities are required to produce the firm's anticipated IC value.
II. Valuing Knowledge Companies (Chapters 5-7). In this part, he basically:
* discusses the concepts that underlie determining the amount of value that intellectual capital has for an organization.
* discusses the quantitative value of knowledge companies in two different kinds of situations: the value as a going concern (the stock market value), and the value in a merger or acquisition scenario.
* discusses the following questions: When determining how much to pay for a knowledge company being acquired, how does the potential purchaser make the calculation? Is the frame of reference an accounting or financial one? Or is it an intellectual capital one?
III. Managing Intellectual Capital (Chapters 8-12). In this part, he basically:
* describes the key elements involved in extracting value from intellectual property, including key decisions and decision-making processes, including who is involved, what information is needed by the decision-makers, what work processes are necessary to provide this information, what databases are needed to store the information, and how each decision will be implemented.
* discusses the similarities and the differences between intellectual property and intellectual asset and the implications this has for the intellectual capital management process.
* describes the relationship between knowledge, knowledge types, and intellectual capital, and introduces the relationship between knowledge and profits, the concept of value creation and value extraction.
* discusses management of the firm's core human capital and how they may be best employed.
* identifies the steps required of companies that want to implement and intellectual capital management capability.
In addition to these three parts, to reinforce the reader's knowledge, he discusses basic intelectual capital management (ICM) concepts and definitions, and provides a brief overview of the evolution of ICM as a working discipline in the appendix.
I highly recommend this invaluable study to all executives and HR practitioners.
A great place to start.......2000-07-07
I found this book very helpful for people in organizations that are complex. For small companies, sometimes we take for granted that managing human capital can be as easy as yelling over the top of a cube wall, and that applying for a patent can be amonumental achievement. But in companies where these things are routine, and systematic approaches are needed, Sullivan seems to present some credible, sound logic towards hot to approach these problems. This is not a how-to book, but returns to business management fundamentals to lay the ground work for an approach. There are no how-to books in this field, but this is an area that requires thought by readers, and Sullivan doesn't presume to know all the answers and detail. I have already applied many of the principles he presents in this book in my own company.
Value-Driven IC.......2000-07-02
This was an extremely disappointing book. Given Dr Sullivan's credentials, I was disgusted with the lack of substance within the book. For example, having stated that Financial analysts heve not given sufficient thought to developing a valuation approach to knowledge companies, and that the presented framework can be used in IC valuation, I didn't expect to be presented with several pages of "Price is the amount a purchaser is willing to pay..Cost is the amount of money required to produce an item." Believe it or not, most of us knew this already.
Be prepared for plenty of insightful and leading edge pearls of wisdom: "Parents are often asked by their child 'How much do you love me?' ..tends to fall back on answers like 'A lot!'. The point is that some things, even very important ones like love, do not lend themselves to accurate or quantifiable measurement."
It appears that Dr Sullivan didn't have anything knew to contribute and filled the book any way he could.
To assume that the book is providing anything useful to semi-educated personnel is merely patronising.
Book Description
Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."-Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations.
"A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."-Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada.
"The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices,' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."-Baruch Lev, PhD The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University.
"This is a remarkable compendium of analytic approaches to that most elusive of management goals-managing intellectual capital. It gives our 'state-of-the-practice' knowledge a most substantial boost."-Larry Prusak Managing Principal, Knowledge Management, IBM Corporation.
"Sullivan brings together strategic management and intellectual capital. The combination is powerful."-Russell L. Parr Senior Vice President, AUS Consultants.
In today's postindustrial economy, technology and knowledge-based companies are superseding traditional manufacturing enterprises at a rapid rate. But as tangible assets give way to invisible, information-centered ones, most firms still know very little about their intellectual capital and what it can do for them.
While a number of books and articles have already been written about the knowledge-creation and information-sharing aspects of intellectual capital management, Profiting from Intellectual Capital takes the next step-examining how companies can develop financial benefits and extract ever more value from their intellectual capital.
Divided into three sections, the book is filled with the practices and procedures of companies that are in the vanguard of ICM-Dow Chemical, Xerox, Rockwell International, Skandia, and Hewlett-Packard. The first part of the book presents essential terms and concepts, along with basic material on the principles of value extraction and a discussion of the usefulness of values in the management of intellectual capital. The two subsequent sections offer methods for IC measurement, management, and monitoring, as well as important techniques for extracting value-including such practical initiatives as creating an intellectual property database, patent trees, and more.
Profiting from Intellectual Capital is essential reading for today's forward-thinking executives, attorneys, accountants, and other professionals. Because while knowledge is power, knowledge can be profits, too.
Book Description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Customer Reviews:
Too many copywriting rules, not enough tech........2006-12-31
This book was very similar to Bly's previous books which went through the basic tenets of copywriting. He does a great job of transferring the "writing to sell" principles to web pages in this book, but I wish he would have touched more on the technical aspects. Many writers are looking to learn how to approach writing for Flash or any new web language of the day... and we need something that brings us into that territory. With this book, it was close but no cigar.
Bly has great experience and helpful hints.......2006-02-17
Learning to write content for an effective website is crucial for any business or organization. Not only does Bly recommend good writing practices, he also describes the best way to design and market your website. This book is a credible source and a helpful resource for anyone pursuing web content development.
I especially thought that the tips in the first half of the book regarding web writing fundamentals and practices were very helpful. And, although the data may have been out of date, the principles still apply. Bly also provided several good websites throughout the book that would help any beginning web designer in their quest for the perfect website.
Weak, Lacking Depth and Dated material.......2005-01-02
I've read many books in this segment and I would strongly recommend reading Hot Text: Web Writing that Works or Networds. Robert Bly is a "print guy" that thought it would be interesting to write a book on electronic copy. I would say that the first half of the book is written by supposed experts in on-line marketing. The book is crowded with all sorts of references to other people's work. This leads to a very choppy style of reading in my opinion. The author uses case studies from work that he has already completed but rarely does the content match the electronic world. For a book that is written in 2003, the data is incredibly dated. The author is comfortable with using data from 1996 in a book that talks about the ever changing environment of On-Line marketing. Most of the data regarding internet statistics was incredibly dated. The author talks about the principals of good copy writing but rarely goes into any depth with regards to examples of the principals. I found the writing to be lazy to say the least. Clearly this author is capitalizing on the interest of electronic copy. Take out the experts that know about on-line marketing, you're left with an incredibly weak book. Although there are is a lot of expert reference, rarely do the experts go into any depth with regards to their arguments or points. If this book is the only book that you are exposed to within this segment; you might be left thinking that you read an average book. When you compare the book to other books in the same segment, it simply doesn't compare. Not a good book.
Out of date..........2004-01-15
This book is totally out of date for 2003 and 2004!
Home Businesses Need This Book!.......2003-11-25
Every online business needs to understand how it can improve its appearance on the world wide web and Bly shows us how to do just that. This is a great book for small and home businesses who want to take their websites to the next level. And a great book for the beginning copywriter who wants to learn the ropes. My only regret is that it doesn't go as extensively into copywriting techniques as I had hoped.
Book Description
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, breakthrough scientific discoveries, and strategic alliances are what firms are using to create dominant market positions, control risk, generate abnormal profits, and achieve growth and wealth. The dramatic rise and fall of high-technology company valuations over the past five years has brought the unusual economic characteristics of intangible assets into the public arena. The concurrent advantages and vulnerabilities of intangible-intensive companies has highlighted the importance of having an in-depth understanding of the economics of intangibles and developing tools to better manage and evaluate them. This Reader provides that understanding by bringing together the best research and advocacy on intangibles. The chapters provide a comprehensive tableau of both rigorous perspectives and empirical evidence about intangible assets by scholars and policy makers in accounting, economics, finance, and information technology. As such, the Reader both informs and sets a solid foundation for the next generation of challenging questions that need to be addressed. The Reader has four sections: Section I explains why intangibles have become so important in the modern economy. Section II investigates the impact of specific kinds of intangibles on firm performance and equity market values. Section III documents the severe adverse effects of the informational deficiencies that are created by the accounting and financial reporting rules that govern intangibles. Finally, the chapters in Section IV call for improved disclosure and measurement of intangibles in financial statements, and make concrete suggestions for what such solutions should look like.
Books:
- The Next Global Stage: The Challenges and Opportunities in Our Borderless World
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
- The Psychology of Trading: Tools and Techniques for Minding the Markets
- The Structure and Dynamics of Networks: (Princeton Studies in Complexity)
- The Structure of Economics: A Mathematical Analysis
- Trading for a Living: Psychology, Trading Tactics, Money Management
- Unlimited Wealth: The Theory and Practice of Economic Alchemy
- Value-at-Risk: Theory and Practice
- Zapatistas: Making Another World Possible: Chronicles of Resistance 2000-2006
- A Room of One's Own
Books Index
Books Home
Recommended Books
- National Geographic Concise History of the World: An Illustrated Time Line
- Firefly: The Official Companion: Volume Two
- Antiviral Nucleosides: Chiral Synthesis and Chemotherapy
- Biostatistics: How It Works
- Concepts of Genetics
- History: Fiction or Science
- Death of a Stranger
- Guy Debord and the Situationist International: Texts and Documents
- Animate Form
- Animal Life at Low Temperature
The Inventor's Bible: How to Market and License Your Brilliant Ideas
Secrets of Millionaire Moms
Mommy Millionaire: How I Turned My Kitchen Table Idea into a Million Dollars and How You Can, Too!
How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
Patents and How to Get One: A Practical Handbook
