Average customer rating:
- A tool that can't break!
- CAN'T BEAT THIS FOR THE PRICE
- What you need on the shop floor:-)
- OUTSTANDING!
- The Greatest Lean Book Ever Written
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The Lean Pocket Guide
Manufacturer: MCS Media
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Binding: Spiral-bound
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ASIN: 0972572805 |
Book Description
The Lean Pocket Guide is designed for use as a convenient, quick reference as you learn and implement lean manufacturing tools and techniques. It provides valuable insight into the nuances of lean from a team of lean sensi's throughout the world.
You can put your finger on any entry or lean concept, term, tool, or technique within a matter of seconds! With the simply, clear illustrations, this is definitely meant for use on the shop floor.
Also, included is this Pocket Guide is a ready-to-submit Suggestion Form to get those ideas into action, NOW!
Customer Reviews:
A tool that can't break!.......2007-01-09
This little book is full of great ideas and concepts and can help you out on the job, but also if you are a person looking to become familar with these concepts, this is a great book to read.
CAN'T BEAT THIS FOR THE PRICE.......2006-05-15
I recently purchased the Lean Pocket Guide (published by MCS Media, Inc. i.e., The Lean Store) and found it to be the most book for your money that is on the market. This book set the standard for good, informative information on Lean. The illustrations and explanations were perfect for the folks on the shop floor, as well as my supervisors.
A Lean book that practices what it preaches!
What you need on the shop floor:-).......2006-03-30
Hello, this little booklet is excellent. You get all information on lean concepts in your palm and right where you need it -not at your desk- but on the shop floor.
Even better would be customized country versions to spread the lean culture widely amongst companies;-))
Regards
Ralf Lippold
OUTSTANDING!.......2005-08-20
The Lean Pocket Guide is undoubtedly the best value Lean book ever written. All the Lean tools are clearly defined, along with good, simple illustrations. The Key Points at the end of each section provide additional insight into Lean applications. All our employees have one of these. It was very rewarding to see - on the day following giving these to our employees (there was an employee that did not particpate very often in our teams) having The Lean Pocket Guide opened on his bench to the Standard Work chapter. I need say no more!
The Greatest Lean Book Ever Written.......2004-09-04
This is by far the best and most comprehensive book on lean terms and concepts in the market. The group of authors certainly understand and know the ins and outs of Lean. The illustrations, graphs, directions, key points are superbly explained like no other book..and I have read them all. Fantastic job authors!
Book Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.
This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:
- Avoid the thirteen mistakes common to dashboard design
- Provide viewers with the information they need quickly and clearly
- Apply what we now know about visual perception to the visual presentation of information
- Minimize distractions, cliches, and unnecessary embellishments that create confusion
- Organize business information to support meaning and usability
- Create an aesthetically pleasing viewing experience
- Maintain consistency of design to provide accurate interpretation
- Optimize the power of dashboard technology by pairing it with visual effectiveness
Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Customer Reviews:
Buy this Book!.......2007-09-12
This book is great, it gets to the point, tells you what you need to know, provides many examples and is entertaining at the same time. The people who are still fascinated by all the colors in their kids Crayola boxes probably would object to some of Few's points.
Over-raed approach to stern looking dashboards.......2007-09-03
The key elements of dashboard design (avoid clutter, focus and limit visual cues, beware of rainbow colors, carefully chose when to show numbers, tables or (appropriate) graphs), converted in a very lengthy and expensive piece of litterature. And the results is by all accounts debatable in terms of look and feel, in particular as very little attention is given to who your audience is...
I would not recommend this book.
Another Tech Book Killed by Frills and Filler .......2007-09-02
There can be no doubt that the pages of this book contain some of the most original and decisive ideas about dashboard design of any book to come out on the market. Yet this strength cannot quite redeem it. This book is mostly pictures, figures, and graphs, many of which are not needed. The same could be said of dashboards in general. The prose is watered down and childlike, as if the author would spoon feed his ideas, one per chapter, to an infant audience. In the end I am forced to conclude that, like many tech books in HCI, a hard core text filled with complex ideas, lean, well-written chapters, and something like wit is both outside the reach of its authors and outside the bounds of contemporary techie marketing. This book may sell, but it does nothing to promote a sophisticated, confident HCI core at a time when awareness of the profession is still patchy. It will be a great day for HCI when its "Gurus" stop condescending to their audience.
Excellent Treatment of the Material.......2007-08-17
This is an easy to read book which does a fantastic job of conveying the topic material. I strongly agree with Few's perspective and think that you wouldn't go wrong with a design that's in alignment with this book.
Great design principles.......2007-08-08
This manual is a great resource for best practices and principles for designing dashboards. It doesn't matter if you buy or build, the material is golden.
Book Description
“Storage Networks Explained has much to recommend it.
…a rarity in the literature of digital data storage – a complete exposition of both the base subject matter and its applications, which at the same time offers a level of readability making it suitable as an introduction to the subject. Storage Networks Explained is also flexible. It can be read cover-to-cover, browsed, or used as a reference. I recommend Storage Networks Explained as an essential component of any active information technology library.”
Paul Massiglia, Technical Director, VERITAS Software Corporation
Storage networks will become a basic technology like databases or local area networks. According to market research, 700f external storage devices will be connected via storage networks in 2003. The authors have hands-on experience of network storage hardware and software, they teach customers about concrete network storage products, they understand the concepts behind storage networks, and show customers how storage networks address their business needs.
Storage networks provide shared access to stored data from multiple computers and servers, thus increasing storage efficiency and availability. They permit information management functions such as backup and recovery, data mirroring, disaster recovery, and data migration to be performed quickly and efficiently, with a minimum of system overhead.
This book explains how to use storage networks to fix malfunctioning business processes, covering the technologies as well as applications. A hot topic that will become increasingly important in the coming years.
- One of the first books to focus on using rather than building storage networks, and how to solve problems.
- Looking beyond technology and showing the true benefits of storage networks.
- Covers fibre channel SAN, Network Attached Storage, iSCSI and InfiniBand technologies.
- Contains several case studies (e.g. the example of a travel portal, protecting a critical database)
- Endorsed by the Storage Networking Industry Association.
- Written by very experienced professionals who tailored the book specifically to meet customer needs including support with supplementry material on Troppens website and Preface written by Tony Clark.
Provides basic application information key for systems administrators, database administrators and managers who need to know about the networking aspects of their systems. As well as systems architects, network managers, information management directors and decision makers.
This book also supports applications for graduate students and other relevant courses in the field.
Awarded Best System Administration Book 2005 by the Linux Journal
Download Description
Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be centrally involved in the strategic aspects of any business. Excellence in Warehouse Management covers everything you need to know to manage warehouse operations as part of a streamlined and holistic system, fine-tuned to serve the customer and drive the bottom-line. With thinking points, self-assessment exercises and case studies Stuart Emmett challenges you to consider your own operations in a new way, and plot a course into the future.
Customer Reviews:
Good content, if somewhat dated, substandard translation.......2007-05-12
As a reader of Wiley books since my undergraduate days, many years ago, I have come to respect and enjoy their high quality, and have, over the years, purchased and recommended quite a few, both for the companies I've worked with and for my personal professional library.
It is therefore a deep disappointment for me to read "Storage Networks Explained", originally published in German, and translated to English in 2004.
My disappointment is not with the technical contents - the book was obviously written by experts in the field, and give a complete (if slightly dated) review of the field of storage networks. In terms of contents, my expectations are fulfilled. However, the translation of the book from the original was done in a sub-standard manner, resulting in an uncomfortable reading experience. All too often, my concentration was broken by having to re-read sentences and trying to understand what the original authors were trying to say in German, as the phrasing in English is awkward and unnatural at best, and ofter plainly wrong.
The information I needed was there, but getting it was made harder than necessary due to the poor translation and editing. A newer book that's up-to-date and even a bit better in terms of style and ease of reading will well-deservedly remainder all the copies of this work. Until such a book is out, non-German speakers who wish to get a decent overview of the field will have to struggle with this.
Best storage book in the market.......2006-11-09
Overall, this is the best storage book that you ever read .
Good overview of storage networking.......2006-02-13
This is one of the best books I've encountered in many years. What I like about it:
- Describes everything (using illustration) from file-systems and volume managers down to transport concepts like fibre channel, iSCSI, infiniband, VI
- Goes into concepts like mirroring, snapshots and other technologies in an easy to relate manner.
Despite the relatively high price, I give this book an A and would heartily recommend it. However this book is not for programmers or those intending to design things. Neither is it for sales/marketing folks who just want to know key buzzwords. Its more for technologists, CTOs and others interested in how things work with regards storage networking.
Succinct overview of Storage Networks.......2004-10-19
A very good translation of the german text. There are a few areas where the translation falters but overall excellent. This is not an implementation book. It's meant to be a general overview of the Storage Network universe. The authors focus on Fibre Channel SAN which is still dominant in large corporations and gaining popularity among mid level companies. The book does a good job of explaining the plus/minus of all the competing standards as well as giving an infrastructure map of each of the technology setups. If you want to understand the ABCs of Storage, your journey should start with this book.
Book Description
With the worldwide surge in the demand for project management skills, the PMP and CAPM are among the hottest certifications today. To pass the PMP or CAPM exam, you need a no-gimmicks, no-nonsense book on the exam objectives. PMP In Depth is that book! Best-selling author Paul Sanghera offers concise yet comprehensive coverage of each topic included in the PMP and CAPM exams. With a laser sharp focus on the exam objectives, this study guide goes beyond being a simple exam cram. It includes hundreds of questions and detailed answers modeled after the actual exam and contains a complete practice exam with fully explained answers. It is 100% compatible with the latest (3rd) edition of the Project Management Body of Knowledge (PMBOK) by PMI. Appropriate for beginners, PMP In Depth assumes no prior knowledge of project management and presents material in a logical learning sequence: each section builds upon previous sections and each chapter upon previous chapters. All concepts-- simple and complex--are well-defined and clearly explained the first time they appear. There is no hopping from topic to topic and no technical jargon without explanation. PMP In Depth is written to the most current versions of the PMP and CAPM exams and also serves as a great reference tool for project managers after the exam. Maximize your learning and minimize your study time!
Customer Reviews:
Very disappointed ... Not so helpful..!!.......2007-10-07
I passed my PMP from the first time, NO thanks to this book!
When I bough the book, I checked the user's feedback, and I thought I'm getting a good PMP book. The reality is that this book does not provide full information for each knowledge area.. here are the disadvantages for this book:
1) It takes the life-cycle approach, while the official PMBOK explains project management process using the knowledge areas.
2) Cost management is really (really) bad.. a lot of information is missing. Some complete titles are even missing. Compare this chapter to PMBOK, and you will notice that Cost Management is really an important issue and has a lot of info in the PMBOK.
3) Exam questions are no close to the real thing. The real PMP exam is much much harder and very dependant on your experience. The book's questions are very simple and straight forward.
4) Quality assurance and planning, are also not complete. I had to relay on other books to cover the whole PMP material.
My recommendation: use this book as a second reference only. Do not depend on it to pass your PMP.. Good luck
The Must-Have PMP Exam Book.......2007-10-04
I bought this book because a friend of mine with more than 15 years project management experience recommended this book to me. I'm glad I bought it. I would say this is basically the only book you need in addition to the PMBOK Guide to pass the PMP exam (I also used Dr. Sanghera's PMP Exam Quicklet which has very realistic practice exam questions). I am relatively new (beginner) to the project management knowledge. This book is especially excellent for beginners because it's self contained and explains each concept from scratch. (That's why I was also able to use this book successfully for my CAPM exam). I love the author's style. The whole book is like a story of project management, all the concepts, sections, and chapters are logically linked to each other: There is a perfect flow. Everything is explained such as why an input is an input and an output is an output...Things explained this way makes much more sense and the knowledge obtained this way stays with you even after the exam...
Another biggy is that the book is organized according to the PMP exam specifications, that is, according to the process groups, and exam objectives...the exam objectives covered in a chapter are explained in the beginning of the chapter...this is refreshing and re-assuring because most of the PMP Exam books including Rita's book don't do that...Talking about Rita's book, it's way over-hyped...full of advertisement pages and empty spaces, lots of references to the PMBOK Guide (that is, not self contained), and lots of artificially wordy (or complicated) questions...That said, Rita's book is not a bad book either.
Helpful but not a must-have book .......2007-10-03
I bought this book mainly because it had high customer ranking on Amazon.
If you are new to the PMI methodology, it is not a book to use for preparation. Too dry, too focused on the formal classification of the processes and knowledge areas. It takes all the fun and problem-solving spice from the art of project management and presents it as a set of dry schemas that are useless in practical life anyway and are not enough to answer questions on the PMP exam. PMBOK is a more lively and educational source of knowledge than this book, with almost the same number of pages.
The book omits number of areas that are covered in the exam - such as organizational theories. It does a decent job of presenting EV analysis and scheduling - enough to answer questions in the respective areas on the test.
However, situational problem-solving is reduced to questions like "what process group does this activity belong to?" while in fact it should be focused on the choices between bad, not so bad and too risky - decisions that a project manager constantly needs to make in a day-to-day life.
If you are good at memorizing, you should be able to pass the exam using just this book and PMBOK. If you want to enjoy your studying and hold on to your newly acquired knowledge more than 3 days past the exam, look elsewhere.
I learned more from free websites and PMBOK than from this book.
If you can choose between this book and Rita Mulcahy's book, spend more money and get her book.
Great PMP preparation tool.......2007-10-03
I started my preparation to PMP exam from reading PMBook which I found very dry a the first attempt.
Then I decided to buy a book that explains the concepts from PMBook. Well, I bought two books: Rita's book and Paul's. I started from reading Paul's because:
- it seems much `user friendly' and easy to read
- it is a self-contained book
- topics are organized in the order of Process Groups - which is very logical as projects run in that way
- at the beginning of each chapter you'll find exam objectives, at the end there are summary, glossary, things to memorize, comprehend and look out at the exam,.
And one more very important thing for me:
- there are no advertisements of the other products in this book (it is very annoying when you read Rita's book and you are frequently `advised' to her web page for some course or to buy the other tools in her offer - like FastTrack etc.). It makes reading this book much easier.
I found only three drawbacks to me:
- there are no `in depth' descriptions of communication processes
- an exam at the end of the book seems to be much easier than the real one is
- there are some errors in questions and answers in the exam
Overall, I think it's a great book but definitely it is not the only preparation tool for the exam as there are some topics not covered by this book.
True to the Exam Spec and Self Contained.......2007-08-14
Unlike many other study guides, this book is true to the PMP Exam Spec by PMI. It lists the exam objectives, explains them, and then covers them in a comprehensive fashion. Most other Study Guidesa are just a re-run of PMBOK Guide. This one is 100% compatible with the PMBOK Guide, but is organized according to the exam spec and explains all concepts from scratch. Self contained. I love it and highly recommend it.
Book Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.
Customer Reviews:
THE BEST!!! This one is the best out there.......2005-11-24
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material. THis is like the bible of Magazine How-to books...
A Tough Read.......2005-09-05
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the textbook-style format was flat. I felt as if, rather than a telling me "how to" he was telling me all the reasons "not to." He also came from only one perspective--that of a large scale, national publication. My goal is to build a local business-builder magazine. Therefore, much of the information was irrelevant for me. Based on the cover promises, I thought I'd found the ideal book for my needs. It didn't deliver.
A wealth of information.......2004-06-02
So you want to start a magazine? It won't be easy..it won't be fast--and it definitely won't be cheap!
Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.
For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.
The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.
There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.
For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.
A relief..........2004-01-23
Every single book that I'd ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go "???" But this book was conversational and informative. I found out some things that I didn't know about from the magazine I was writing for. It's a great way to learn about the magazine business if you're starting it on your own or just to understand the behind-the-scenes of what the owners do. He lost me in the end with the numbers but I still enjoyed it.
Great for Experienced Publishers Too...........2003-12-14
How to Start a Magazine is a must read for anyone thinking about starting a magazine, and anyone currently in the business. While the book targets the wanna-be publisher, it is also one of the best books I have read for experienced magazine professionals too. Kobak masterfully describes all of the key competencies of magazine publishing in a straight forward no nonsense manner. Unlike many texts on this subject, this book is full of practical real-life examples of what to do, and what watch out for. The author also does an excellent job of exploring how to expand the business of established magazines into international markets, book publishing, list rentals and custom publishing. This book is well worth your time and money.
Book Description
Can you find your digital photographs when you need them, or do you spend more time rifling through your hard drive and file cabinets than you'd like? Do you have a system for assigning and tracking content data on your photos? If you make a living as a photographer, do your images bear your copyright and contact information, or do they circulate in the marketplace unprotected?
As professional photographer and author Peter Krogh sees it, "your DAM system is fundamental to the way your images are known, both to you and to everyone else." DAM, or Digital Asset Management, in the world of digital photography refers to every part of the process that follows the taking of the picture, through final output and permanent storage. Anyone who shoots, scans or stores digital photographs, is practicing some form of digital asset management. Unfortunately, most of us don't yet know how to manage our files (and our time) very systematically, or efficiently.
In The DAM Book: Digital Asset Management for Photographers, Krogh brings clarity to the often overwhelming task of managing digital photographs, with a solid plan and practical advice for fellow photographers on how to file, find, protect and re-use photographs. Following a thorough overview of the DAM system and de-mystifications of metadata and digital archiving, Krogh focuses on best practices for digital photographers using Adobe Photoshop CS2. He explains how to use Adobe Bridge, the new CS2 navigational software that replaces the File Browser introduced in Photoshop 7, with full details on integrating Bridge, Camera Raw and Digital Asset Management software.
Compellingly presented in four-color format, The DAM Book: Digital Asset Management for Photographers brings Krogh's award-winning creative approach to a subject that could have been technically intimidating. Instead, Krogh's twenty years of experience and instructive visual storytelling make this material not only accessible, but compulsory reading for serious digital photographers.
Customer Reviews:
Organization!.......2007-08-31
This is a good book. It is very helpful in determining how to organize photographs. It also is a give a good review of Bridge. It would be nice for the book to be up dated to cover CS3.
An Excellent Overview.......2007-03-31
I found this book to be an excellent resource to help you to understand how all the pieces fit together.
Indespensable Reference for management & storage of digital photos............2007-03-18
As a novice in the area of digital asset management, I found this book to be extremely helpful.....well written and full of great suggestions on how best to manage your photos. Highly recommended.......a true five-star guide.
HIghly Recommended.......2007-03-08
Helps you learn how to deal with all the digital photography photos that amass on your hard drive. Do you save them as JPEG , RAW, both? What about DNG? How do you tag, and archive these files? Why would I do it this way? It's important to know when your files reach into the thousands!! Do you want to lose your data or save it as an inferior file? I hope this book gets updated yearly.
Once good, now seriously outdated and needlessly complex.......2007-03-02
The DAM Book was probably much needed when it was first published - its publication coincided with a realization by many professional and serious amateur photographers that handling the quickly growing digital photo collections required a sound organizing approach and dedicated software tools. The book aptly points out that dealing with digital image workflow and the resulting file archives is in many significant ways different than dealing with film-based archives. Based on this initial premise, the book offers recommendations on how to organize digital photo studio workflow and filing / archive system.
Alas, the author chose to tie VERY CLOSELY his mostly sensible conceptual framework (i.e., HOW to organize) with very specific software and hardware. Often, more general advice is difficult or impossible to separate from his step-by-step, software-specific recipes. So, unless you use exactly the same software and hardware configuration as the author, much, if not most of this information will be of little use.
Since the book was first published, new, DAM- and photographic workflow-oriented software has become available (Adobe CS3, including the new Bridge is now in public beta nearing its release; and Apple Aperture 1.5 and Adobe PS Ligtroom 1.0 are the new, more workflow-focused tools), and more up-to-date (although dispersed) discussion of problems in question can be found in numerous articles on the web. This makes large portions of the book obsolete, as new tools enable different workflows that may be better suited to many photographers' preferences.
The book has other issues.
First, the author LOVES using technical jargon. While technical vocabulary is appropriate in discussing technical issues, creating new terms and elaborate taxonomies for everything is an overkill. The author's misguided argument for using "controlled vocabularies" (a common term, which he uses in his own, very peculiar way - p. 47) is a good case in point. As Eric Abrahamson (Columbia Business School) aptly points out in his excellent book "A Perfect Mess," organizing is always good in principle, but OVER ORGANIZING by creating systems more complex than it is necessary to get the job done, comes at a very steep price in time and resources needed to maintain the system. Enough said.
Secondly, since this is a workflow book (not a coffee-table book), the full color print is totally unnecessary, and the price point is consequently too high. This should have been one of those $9.95 O'Reilly quick-guide booklets. Most photos reproduced in the book are simply decorative, or used as examples for things that are obvious (e.g. an example of a "group shot" - duh!; or a photo of wine barrels in a cellar as a metaphor for file storage system). Photos are not interesting on their own merit; screen captures and simple diagrams would be just as effective in greyscale.
In summary, you may want to flip through the pages of the book at a local library or bookstore - what's really useful and noteworthy here, can be easily grasped in less than 15 minutes; otherwise, your money may be better spent on a good book focused on the actual software tools YOU are committed to using.
Book Description
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.
CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start.
--Seth Godin, author of Purple Cow
For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it.
--Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big
Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line.
--Bob Bly, author of The White Paper Handbook
With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour.
--Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will.
--John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business.
--Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Customer Reviews:
Small Business Must Have for your Tool Box.......2007-08-31
I can't say enough good things about this extremely useful tool. Duct Tape Marketing (or as Brian Small and I refer to it as "DTM") breaks the paradigm of what most small business owners "think" marketing is all about.
I've consulting small businesses in the way of marketing for years as well as worked to keep my own business(es) on track with marketing. Now it's as though I've taken a good tool in my toolbox and turned it into a hyper-drive power tool.
If you're thinking about starting a small business or have a well established small business then this book will make any time you spend on marketing much more effective.
This book was recommended to me by my friend and business com padre by Brian Small (www.briansmall.com) and in the last month I've recommended to many other small business owners. If you don't take time to work "on" your business then you're going to fall short of your potential. Make it a priority to read this book in a 4 week period.
Kyle Dreier
A Good Book on Marketing and Worth the Price.......2007-08-06
Although this book is not in my top ten of marketing books, it is still a good book with some useful ideas. There are many keys to successful marketing. Unfortunately, if one or more keys is missing, the total marketing effort can be wasted.
This book covers many of the keys. I wish it showed better how the pieces fit together to make a complete sale, but it does a good job on the keys it does cover. If you are a small business owner, read the book and use the ideas. You will see positive results.
One of the best books on marketing that a small business owner can read.......2007-08-03
To say "Duct Tape Marketing" is a great book is an understatement. As an entrepreneur who has founded two small companies, I found John Jantsch's approach to help customers to know, like and trust you more to be intuitive, yet very powerful.
He got my undivided attention from the point he proposed having you first identify your ideal clients (as early as in page 5) and asking you to fire about 20 percent of your past customers, if they no longer fit into the picture of your current business. Now THAT makes sense and it is SO powerful: I could recall the occasions when I was spending time pursuing projects that were not a good fit for the goals of our company, but we still pursued them ("Hey! It's business!"). Since I read that section, I've felt more comfortable not pursuing distracting projects.
He then proceeds to walk you through the discovery and delivery of your marketing message in a way that speaks to the heart of those ideal customers you identified early on. The rest of the book is packed with tactics to get that message in front of your target audience and help them contact you and refer you.
These easily are the best 300 pages I have read since I became a small business.
Love it!.......2007-07-23
This book has WONDERFUL, thorough advice for the small business. It really gets the creative juices flowing. I highly recommend this book.
Want More Customers? Then Read This Book!.......2007-07-17
Regardless of what you already know about marketing a small to mid-size business, this book is for you. It's a powerful tool that focuses on your specific marketing needs and your specific capabilites. John Jantsch doesn't merely tell you what to do, he explains how and why to do it. The information is clear, concise, and surprisingly thorough. John covers a broad spectrum of important marketing issues, starting from the basics of defining your customer, to a well-written summary about the power and value of effective Internet marketing. If you're smart, you'll read this book and then keep it handy as an ongoing reference tool.
Customer Reviews:
Good book to learn the basics.......2007-05-15
A good book to learn the basics of virtualization.
A good summary of storage virtualization.......2006-06-29
This book describes the basics of modern storage virtualization at an introductory level. The reader should have a basic technical background but does not need know much about storage. There are fourteen chapters each of which covers one aspect of storage. Topics include: host, server and fabric based virtualization. Additional topics such as various types of file systems as well as protocols such as Fibre, NFS, iscsi are also covered. The main drawback is the lack of details. Each topic is covered in about ~10-15 pages which is barely enough to scratch the surface. Therefore anyone who is seriously interested in a particular topic will have to find other material to really dig in. On the positive side, the presentation is simple enough that the book may be read rather quickly. I would recommend it to anyone who is getting into storage and wants a summary of all the major topics in an easy to read book.
goes behind the storage abstractions.......2006-06-28
Clark gives straightforward explanations of the issues involved in storage virtualisation. He shows that there are various ways to present to an operating system or user data storage capacities. In a functionally abstract manner, that permits a modular architectural design. This abstraction is crucial in giving a simple and logical view of the memory or disk. So that the applications level developer need only deal on a very simple level with read and write to the medium.
But Clark does more than just present this from the developer's viewpoint. He takes us deeper into how the actual hardware might be arranged. Perhaps in a virtualised mirroring setup, to cite one of his examples. He also goes into the idea behind a SAN server. Where essentially you might imagine a fast, dedicated computer sitting on your network. Whose only purpose is to provide massive data storage, simply accessible.
Plus, tape drives are also considered, in various configurations with SAN servers. Clark demonstrates that there is indeed an important place for tape drives. Not extinct yet, despite the claims of some disk vendors. A tape is often the most economical medium for archival storage.
If you manage a network of devices, then the book gives you a good education in what issues to consider, when deciding on storage.
Very well written intro to storage virtualization.......2006-03-09
A concise and well written book on storage virtualization. Starting with explanation of file meta data and storage meta data the author uses good illustrations to dive reasonably deep and explain the concepts behind each mode of virtualization starting from server down to switch, appliance and array-based virtualization. The book is not wordy nor does it waste time on pointless rambling on the history of storage networking etc.. I'd recommend this book to anyone interested in truly understanding the concepts behind this upcoming technology.
Tom Clark Clarifies Storage Virtualization Very Well!.......2005-05-30
Tom Clark is one of most lucid, current writers on storage networking topics. His books on Designing Storage Area Networks and IP SANS are good introductions to these topics. His latest book, Storage Virtualization (2005 Addison Wesley press), provides a much-needed Rosetta Stone for interpreting and putting into perspective the various meanings for this much ballyhooed concept.
The book gives a good overview of files and records, basic storage device and system architecture, as well as storage interconnects. It also provides a guide to techniques for virtualization as well as in many uses to which storage virtualization can be used. He gives us a detailed description of various paths to storage virtualization including virtualization at the host, at the storage target, as well as in the storage network fabric. The book also discusses specialized virtualization appliances and virtualization services such as pooling heterogeneous storage assets, mirroring, point-in-time snapshots, and hierarchical storage management (also known as ILM). Clark covers more advanced topics such as virtual tape, virtualization and storage automation, and finally storage as a utility. He also provides descriptions of numerous commercial solutions where appropriate. His description of the fiber application interface standard (FAIS) in chapter 8 is the best I has seen.
This book is accessible to several levels of readers from undergraduate and graduate students, IT administrators, as well as storage professionals. It will serve as a good textbook which I recommend for inclusion in a class covering advanced network storage concepts. The book is organized into 14 short chapters, each followed by a comprehensive review at the end of the chapters. It also includes useful appendices including vendors for various storage virtualization solutions, short observations and speculation by various analysts and practicing storage professionals, and a comprehensive glossary.
Although there are a few grammatical errors, they do not lead to serious misunderstanding of the excellent content. Overall, I highly recommend this book and enjoyed reading it.
Book Description
Shows how any business owner can break out of the sea of competing look-alikes to become slightly famous.
Customer Reviews:
This is jump start your business!.......2007-09-24
This book was recommended to me by two different people. I looked for it in my library, they didn't have it, so when it was recommended to me again, two years later, by another successful friend, I thought, why not!
I am definitely glad I made this purchase. It is full of great ideas and direction. It covers all topics and if you really follow their direction you can really make an impact in your business!
A Marked Improvement of a Classic Marketing Book.......2007-08-08
When the first edition of Steven Van Yoder's GET SLIGHTLY FAMOUS hit the streets, I was thrilled to read a marketing book that was both strategic and practical in terms of developing a marketing plan to support my business. Steven's matter-of-fact but urgent call to get clear about your marketing platform stood out amongst a sea of writers all singing the praises of having a niche. The difference? Steven used a methodical and well-conceived approach and filled the book with case studies to validate his points. He also provided a plethora of ideas and additional resources so any reader could go forth and create a cohesive marketing plan.
Fast forward several years and now we have the second edition of Yoder's work. In the new version, Steven offers insights on how to leverage the fast-paced Internet 2.0 environment and how to make use of your excecutive thought leadership in terms of both an internal and external branding strategy. Steven also addresses the importance of cause marketing, something any entrepreneur, CEO or Marketing Director needs to pro-actively think about in the new global marketplace.
If you're just starting your business or you need a refresher course on how to develop a multi-tiered and multifaceted marketing plan. then GET SLIGHTLY FAMOUS is the one resource you need for major inspiration and highly useful advice.
Great ideas, very inspiring!! Makes you want to WORK MORE!.......2007-07-25
I liked this book a lot, tons of great ideas, very inspiring and motivating! It's not like I need to work more.. but I had to stop reading this book while I was on vacation, because it would make me want to jump back to my computer!!! I would suggest this to all new entrepreneurs as well as seasoned business owners, it's got great suggestions for all those with a small advertising budget (like me).
Featured in local News Story 1 WEEK AFTER READING THIS BOOK!.......2007-06-08
I never realized how easy it was to get my name or my companies name out in the media. Whether it be a local magazine or paper, radio or talk show, this book not only shows you WHAT YOU NEED TO DO, but HOW TO DO IT!
Every few pages throughout the book there are short articles on Real-World Success Stories as well as Tips from Successful Marketing Gurus. I found the chapter on Press Releases especially helpful. I followed the advice, wrote my press release and within ONE WEEK! was featured in a local news story.
Fast read, and very informative. Check it out!
FAST!.......2007-05-06
EXCELLENT SERVICE! RECEIVED THE BOOK, THE DAY AFTER I ORDERED IT! WAS VERY HAPPY AND IMPRESSED!
Book Description
A Treasure of Performance-Boosting Tricks for Trainers! The best training and development handbook ever published just got bigger and better! The ASTD Training and Development Handbook, Fourth Edition, by Robert L. Craig, is bursting with great new training ideas that'll help you work your magic in your organization. Top industry leaders give 100s of practice-proven techniques you can use right now to: Develop effective leadership skills; Exploit self-directed learning to meet empowerment, continuous improvement and other quality goals; Maximize an increasingly diverse workforce; Select and develop professional training staff; Design customized instructional systems; Build employee participant and involvement; Promote computer literacy in your workplace; Prepare for organizational development and change; Sell management on the importance your HR programs; Measure and evaluate training results; Much more!
Customer Reviews:
A Reference for Training Departments.......2006-04-21
This handbook is a collection of ideas from companies for designing employee training and learning systems. It covers such areas such as creating the "learning organization", outsourcing, electronic performance systems, interactive multimedia training systems, diversity training and development, training for global operations and benchmarking for best practices.
This comprehensive handbook helps trainers design classrooms, self-study and computer and web based training programs. While delivering the latest information on how adults learn best, it shows trainers how to prepare lesson plans, create visual aids, and deliver dynamic and powerful presentations.
Classic reference for Training & Development Professionals.......2002-02-09
The Handbook is arranged to cover almost all aspects of Training & Development. The topics are carefully selected and their authors picked from among the top names in their respective fields and therefore, the chapters are focused, targeted and provide the right mix of information and practical guidelines.
Each chapter addresses a single topic (like corporate universities, customer service training, leadership development, etc.) and is written in a straight-forward manner at the right depth making them easy to read and the perfect introduction to the topic without losing it's functionality as a reference.
No T&D professional should go without this book whether as a reference and a quick source of information when memory will just not oblige or an informative and valuable resource for information and ideas.
The Handbook is divided into 5 Sections:
1) The Training & development Function - Covering such topics as the learning organization, history of training and cost accounting for training.
2) Program Design & Development - The chapters on ISD; HPT; Adult Learning; & Evaluation are brilliantly written. I keep on going back to them again and again.
3) Media & methods - Includes some good case studies as well as Thiagi's excellent chapter on instructional games.
4) Training Applications - This is a brilliant discussion of almost all training topics that you might come across.
5) Resources - While these might be a little dated, they are still quite useful.
Check the table of Contents and some of the samples in the pages so obligingly provided by Amazon.com and don't be deterred by the length or the price of the book. This book is worth every cent and will last you long after you have forgotten the cost.
A must for every educators reference library........1999-05-25
The ASTD Training and Development Handbook, Fourth Edition, by Robert L. Craig, is an essential reference book for faculty, teachers, educators, and learning system administartors at all levels including University, Corporate, K-12, and Community Colleges. It is easy to use, very comprehensive, and has great quick summaries. With the fusion of the teaching, training, and tutoring into a learner centered model this book is more useful than ever. A MUST BUY. The price is worth every penny.
Excellent reference source for HRD professionals.......1999-05-09
This is a great resource for HR professionals from tiny to mega corporations. Contributing authors are the most respected experts in their fields. Primary focus is on training and development: accountability, justifying programs, format, leadership, pros, cons, pitfalls, challenges . . . all aspects are covered.
As I research and write my Adult Education thesis, this book is the most useful tool I've found.
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