Book Description
Acclaim for The Global Class War
"You will never think about 'free trade' the same way after reading Jeff Faux's superb book. As Faux makes clear, the globalization debate is really about whose interests are served by global elites, and how we need to go about reclaiming a democracy that serves ordinary people. This book should transform public discourse in America."
-Robert Kuttner, founding coeditor of the American Prospect and a contributing columnist to BusinessWeek
"Jeff Faux's astonishing story of how class works will scandalize the best names in Wall Street and Washington-especially the much admired Robert Rubin, who along with other elites colluded behind the backs of ordinary citizens in Mexico, Canada, and the United States. The most cynical Americans will be shocked by the sordid details. This really is an important book."
-William Greider, author of The Soul of Capitalism and Secrets of the Temple
"Globalization is a cover for American imperialism, but the beneficiaries are not the American people at the expense of foreigners but corporate executives at the expense of working-class and poor people wherever they may be. Jeff Faux offers a comprehensive and devastating analysis."
-Chalmers Johnson, author of The Sorrows of Empire
Customer Reviews:
Clubby "governing class" with its fingers in its ears.......2007-07-15
Basically, a lot of governmental decisions (such as the North American Free Trade Agreement, or NAFTA) get made by the "governing class", an insular group of government officials closely linked with the business world; alternative viewpoints (such as labor or environmental concerns) tend to be minimized. This results in outcomes that are not only detrimental to individuals and society in general, but can also backfire and hurt business as well (higher health care costs and the loss of the US steel industry are examples given).
NAFTA promised "good jobs" (many tied in to the import/export business), for Americans and Canadians, as well as better job opportunities (and less illegal immigration) for Mexicans. What happened, though, was a lot of manufacturing moved from the US to Mexico, where the lower wages paid did little to stimulate the economy. Mexico was hurt further when manufacturing, ever in search of cheaper labor, moved production to Asia.
There is also discussion about global organizations such as the WTO and their meetings in Davos. Same clubbiness, but on a worldwide basis. Labor, etc. is again shut out or co-opted by business, and what opposition there is often ends up ineffectual.
Even the US invasion of Iraq had a basis in developing markets for multinationals, not just oil and/or military strategy.
The subtitle states "How America's Bipartisan Elite Lost Our Future". The author does blame Clinton as much as he does Bush (41) for ramming NAFTA through over the objections of labor, environmental and other concerned groups. (Canadian and Mexican leadership, including the high level of corruption in Mexico, are also called to task) And he points out that almost as much corporate money flows to Democrats as it does to Republicans.
But he does save most of his opprobrium for the right: the "think tanks of the 1970's, followed by Reagan and Thatcher; the rise of the religious right; Friedman, etc.
Finally, the author puts forth his plan to "Win it back": a "Continental Democracy", essentially a reformed version of NAFTA with labor, environmental, and human rights provisions explicitly written in and enforced. In addition, a "Citizens Continental Congress" would be implemented. The three countries would be divided into several geographical regions, some of which would cross national borders ("Nine Nations of North America" anyone?). Sounds like part of a plan, but actaully "belling the cat" (i.e. getting the governing class to listen, let alone implement it) is left as an open exercise.
Neither the premise nor the conclusion is a surprise here.......2007-05-28
The premise of this book is that the global elites are more loyal to their own class than to their country of origin (see the discussion of universal health care in America under Clinton) and the conclusion is that the working class will be hurt more by the coming economic catastrophes in America than will the global elite who are the cause. In between those "well, duh" moments is a reasoned and thorough exposition of how NAFTA came into being and the consequences for the working class, especially in Mexico. Faux presents the differences between the Keynsian model and the social Darwinism under which we struggle at present. My dad was a professor of Economics, and a follower of Keynes, and he would have endorsed this book. Unfortunately, I think that Faux's idea of a North American union, while deserving of consideration, will not be accepted by US citizens.
It's the book for the young to read and reread!!.......2007-02-08
I read the book with a scant eye on the economists view of events but by the end of the first chapter I had a different attitude. I found myself thinking that my children must know this material in order to make sound decisions about their future and the future of the country. Every newscaster should be required to read this book before interviewing propective candidates for President. It has enlightend me on the workings of our government.
Insightful Analysis.......2007-01-15
Jeff Faux gives an insightful overview of the causes behind the gradual decline in living standards and income of not only the American Middle Class, but its counterpart in every other country of the world, orchestrated by the newly-globalized power-elite class. Intriguing and thought-provoking, the book looks at the big picture and brings into focus the reasons for some of the world-wide developments of which everyday people have become victims. It will give readers a whole new, and probably even more cynical take on political leaders of the present era.
The Global Class War : How America's Bipartisan Elite Lost Our Future - and What It Will Take to Win it Back.......2007-01-09
good
Book Description
Foreword by Lou Dobbs
One of the hottest, most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs are extending well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact is and will be, and what can be done about the loss of jobs.
More than an exposŽ, the book shows how outsourcing is part of the historical economic shifts toward globalism and free trade, and demonstrates the impact of outsourcing on individual lives and communities. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this snowballing crisis -- and bring more high-paying jobs back to the U.S.
Customer Reviews:
Excellent College Resource on "Outsourcing Jobs".......2006-08-04
I used this book as a resource for a paper I did on outsourcing. I found this book to be very informative and well formatted. The chapters have a logical flow and uncover many things about the short-term and long-term affects in this country as well as the countries the jobs are being outsourced to.
An anti-globalization book, rather than an anti-outsourcing book.......2006-06-30
I am currently reading this book. What the authors are trying to say is simple, don't outsource. They have tried their best to write a book of 200+ pages - with a vague story-line and lot of repetitions. The story-line of the book could have been better and they could have tried to avoid the repititions.
It seems more like an anti-globalization book rather than an anti-outsourcing book. Authors have used the theme of outsourcing to emphasize their anti-globalization ideas, I believe.
Ok, I am not pro- or anti-outsourcing. Just wanted to put my thoughts here.
If globalization is bad for America, it is bad for other countries too. Since the authors are referring to India everywhere, let me give you examples of effect of globalization in India.
India's protected market was liberalized. Due to this India saw sudden influx of foreign good (include very cheap Chinese products). Lot of home grown industries collapsed due to this. Indian car, tv, textile, etc. companies were not able to compete with cheap foreign products. Millions lost job. This account of India is not discussed anywhere at all. Ford is selling cars in India. Apple sells fancy iPods in India. You can see that it is very simple to understand the concept. Like American companies sell their products in India and other countries (cars, iPods, desktop/laptop computers, operating systems, super computers, beauty products, etc.), Indian companies are selling their services (IT, Finance, BPO, etc.) to US and other countries. I beleive that the same thing is happening in other developed or developing or under-developed countries.
If US is going to protect the market, won't every other country will follow suit? How will then the US companies sell their products in other countires?
Let me know your thoughts.
The theory of comparative advantage does not support absolute advantage(globalization).......2006-01-15
Hira and Hira(HH) have written a book that they state is aimed at the average American.HH appear to have decided that the basics of the theory of comparative advantage,at the level of Adam Smith and David Ricardo,are too difficult for the average American reader to grasp.Therefore,they decided to skip an explicit account of exactly what it was that Smith(or Ricardo)actually said.This is the major shortcoming of the book.Smith would completely reject any globalization argument for outsourcing because such an argument rests on absolute advantage and not comparative(relative)advantage.Absolute advantage violates the necessary condition that the outcomes from trading be Pareto optimal(some countries gain more than others gain from trade but no one loses)since some countries lose.Under absolute advantage you have a zero sum game.Let's look at what HH should have covered from The Wealth of Nations(1776,Book IV,Chapter II,pp.420-440,Modern Library edition),but did not,in their book."First, every individual endeavors to employ his capital as near home as he can,and consequently as much as he can in the support of domestic industry;provided always that he can thereby obtain the ordinary,or not a great deal less than the ordinary profits of stock"(Smith,p.421;see also p.422-423).Assume that the returns are far less than ordinary.The individual should relocate his business in the foreign country so that he can sell the output he produces to his FOREIGN CUSTOMERS.Importation of these goods back into the home market for sale violates the theory of comparative advantage , since the relocated firm now has absolute advantage.For instance,Toyota and Volkswagen build plants in America to supply Americans with cars.They do not send their products back to Japan and Germany for sale in their home market,a la WalMart.Second,a retaliatory tariff is "...good policy...when there is a probability that they will procure the repeal of the high duties or prohibitions..."imposed by another country.Only when"there is no probability that any such repeal can be procured..."would a retaliatory tariff be a" bad method"(Smith,p.435).Third,"...freedom of trade(free importation of foreign goods) should be restored only by slow gradations,and with a good deal of reserve and circumspection"(p.435).Fourth, "To expect...that the freedom of trade should ever be entirely restored... is as absurd as to expect that an ...Utopia should ever be established..." because "...the private interests of many individuals irresistibly oppose it".Fifth,Smith fully supports revenue tariffs to fund government(Smith,p.439;see pp.845-850 for some of the negative consequences.Smith imposed such duties when he became a Customs official.The economic policies of George Washington and Alexander Hamilton were built on Tariffs)operations such as providing universal general and religious education(Smith,pp.767-768).HH present a list of the negatives resulting from the rush to implement a "globalization" policy that has not been done in slow gradations with a great deal of circumspection and reserve.Smith would be appalled to discover economists claiming that globalization is based on the theory of comparative advantage or that such a theory has anything to do with The Wealth of Nations.HH should revise their book to explicitly cover what Smith,a moral and ethical conservative, actually said and not what some libertarian anarchist economist claims he said.
Disappointing - A Start, but Need More Information.......2005-12-29
University of California experts estimate that about one out of nine jobs are vulnerable to outsourcing, while others see half of jobs outsourced as paying over $31,700/year, and a total of $151 billion outsourced by 2015. Clearly a serious problem!
Some dismiss the problem, saying that this allows the U.S. to focus on higher-value R&D. However, that is patent nonsense - is everyone going to become a scientist? Regardless, China already is the #2 producer of scientific papers on nanotechnology - a key new area.
Others say "new jobs" will occur, but are vague as to where these jobs will be or come from. Others claim that "insourcing" largely offsets outsourcing - however, further examination shows that much of what they are counting simply represents foreign- firms' takover of former U.S. firms. An example is Daimler-Benz and its Chrysler takeover, another is Tyco moving its headquarters offshore to avoid paying U.S. taxes.
Reality is that the problem is likely create economies of scale advantages for foreign producers as they claim more and more of former U.S. production. In addition, some firms are sending design and production engineering overseas to be closer to the action. (Neither point was made in Hira and Hira's book.)
Another problem is "insourcing" via H-1B and L-1 guest-worker visas allowing eg. Indian citizens to come to live in the U.S. and take jobs away from Americans.
Correcting the problem will require changing U.S. laws that provide no penalty for offshoring and offer tax deferrments for doing so (taxes on profits made overseas can be deferred; many firms are trying to also get a "tax holiday" on these deferred taxes). It will also require lowering U.S. corporate tax rates - data shown in the book indicates that U.S. firm tax rates are about double that of most competitors. Still another requirement is tightening visa requirements that allow foreigners in to take our jobs. The first requirement, however, is that outsourcing be recognized as a problem - unfortunately, most politicians are still reading outdated Economic textbooks and think our economy is improved by outsourcing.
The book is a start, but we need more data and credible analyses from insightful economists. It also isn't clear whether the current data include manufacturing jobs already lost, or just new service jobs. Finally, the impact of illegal Mexicans also needs to be addressed in the same book.
Mixed Messages and Contradictory Business Advice.......2005-11-24
After attending a recent lecture by Dr Hira, I found his book and his ideas on US economic evolution incomplete and wavering. Unfortunately, its not information are not grounded or empirical based on US employment trends and globalization.
I recommend you keep looking for better volumes.
Average customer rating:
- Astute observations in a thesis style
- It's about time
- He takes you behind the Marketing Curtain
- Marketing practices are finally exposed
|
In Your Face: How American Marketing Excess Fuels Anti-Americanism
Johny Johansson
Manufacturer: Financial Times Prentice Hall
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ASIN: 0131438182 |
Download Description
"Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.¿David Arnold, author of The Mirage of Global Markets
Millions of people around the world have come to despise the United States. One of the biggest reasons is American ""in-your-face"" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to ""McDonaldize"" the entire globe.
In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies.
Johansson considers the Bush administration's ""repositioning"" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming ""ugly Americans.""
- Meet the new ""ugly American""¿American marketers abroad: loud, short-sighted, and ineffective
- Live by the brand, die by the brand¿Why American brands are the #1 targets of the anti-globalization movement
- One size does not fit all¿No matter how much global marketers say it does
- After 9/11: The disastrous ""repositioning"" of America¿Bush unilateralism versus traditional American values
- Toward a more humane global marketing¿Local awareness and respect and the long-term route to sustainable profit
The new global rebellion against American marketing
- ""In-your-face"" American marketing¿the not-so-hidden cause of global anti-Americanism.
- The ""repositioning"" of America and why American popularity overseas has collapsed
- How to profitably market internationally, without promoting anti-Americanism
- A desperately needed wake-up call for American companies in global markets
In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits¿a path based on respect, not domination.
Along the way, Johansson shows why American brands are especially susceptible to attack, how global politics is reshaping the playing field for U.S. companies, and how to overcome the hidden ""one-size-fits-all"" ethnocentrism that's fatal to marketers abroad."
Customer Reviews:
Astute observations in a thesis style.......2005-01-25
This is an interesting read that makes astute observations about the effect of American marketing. Statistics and studies are cited, though some observations are more empirical in nature. The book becomes even more engaging when the author adds some personal stories.
It's a short book and a quick read. The content is suitable for laymen who want a new perspective of how America approaches marketing versus other countries in the world.
It's about time.......2004-07-06
This book captures the sentiment of non-Americans worldwide. It's great that Johansson discusses both sides (that of American Companies, George W. Bush, Ad agencies, AND that of consumers around the world). It's time to discover better marketing techniques, methods that are not as In Your Face.
He takes you behind the Marketing Curtain.......2004-07-06
An old MBA buddy of mine Fedexed me a copy of this book (he and I were disgruntled grad students, disappointed in the way American firms seemed to have culturally insensitive ways of marketing). After our MBA several years ago, we were indoctrinated with the mantra "shareholder wealth!". We sadly cling to this idealogy to this day (food on the table anyone?). He's now in marketing, while I am in Finance/Public Policy.
I opened the FedexPak and lauged at the cover of the book (very in your face indeed). I was happy that it didn't read like a textbook, it reads like a long conversation with the author. Johansson has strong (sometimes biased) solid opinions about the state of marketing around the world, linking what was never obviously linkable: Marketing, Anti-Americanism, and Globalization. He makes you realize that we (as individual consumers) are forever surrounded by marketing media (and it's true!) and we take for granted our ability to "control" the marketing that we receive. After telling us that Marketing is no longer the friendly innocent shopping helper that we believe it to be, he shows us why American-style Marketing indirectly fuels other countries' hatred of Americans. It's not just about oil, or weapons, or Christianity. It's about Marketing. Sad but true again.
This is a very timely book. Be careful though, once you read this you'll develop a healthy level of paranoia everytime you see an advertisement, hear a jingle, or watch a commercial. You'll ask yourself, what are they really selling?
Marketing practices are finally exposed.......2004-06-10
J. Johansson's introspective look at the state of marketing and the cultural sprawl it is causing throughout the world is a worthwhile read. The arrogance of American marketers, illustrated by the Bush administration, has caused havoc for humans throughout the world. Marketers such as Nike and McDonald's have taken advantage of globalization and free trade with standardizations they perceive as efficient while the of the world perceives them as imperialistic. Their assumptions on the desires and wants are falsely measured - leading to increasing resentment towards the nation which harbors and promotes capitalism.
My favorite sections of the book are Johnansson's own personal experiences growing up in the States - how he has seen the country change from what it was in the sixties, how his MBA students really don't leave understanding global marketing, how marketing practices lead to greater social inequalities and homogenized, stale thoughts. The lowest common denominator has been created by brand strategists. He provides an interesting comparison of the practices in Europe and Japan vs. American and relates it back to much of the recent WTO protests.
This is the perfect follow-up to Naomi Klein's No Logo. Towards the end of the book, Johansson provides a way out and shows us that there is a light at the end of the tunnel. I suppose the results of this November's election is tied to whether we reach that point.
Book Description
William Marling's provocative work analyzes -- in specific terms -- the impacts of American technology and culture on foreign societies. Marling answers his own question -- how "American" is globalization? -- with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose.
Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import -- from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta.
Marling also examines the unexpected ways in which American technology travels abroad: the technological transferability of the ATM, the practice of franchising, and "shop-floor" American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American."
Customer Reviews:
The reaching effects of the U.S. are less than one might think.......2006-10-15
College-level collections will find intriguing William H. Marling's analysis of the influence of American technology and culture on foreign societies. Marling is a professor of English and world literature: in his deconstruction of the myth of global Americanization he argues that in actuality the reaching effects of the U.S. are less than one might think from reading popular accounts - and he backs his contention with proof.
Diane C. Donovan
California Bookwatch
Book Description
n hopes of curing his business woes, Charro Machorro-windshield washer, roadside vendor, and free-market enthusiast-pays a visit to a faith healer in the Arizona desert and learns more than he bargained for about how the free market really works. To increase his profits, the healer suggests, he should establish his company during the Middle Ages, gain a monopoly, exploit natural resources, break up unions (though currently he's the only employee), and, of course, become a multinational corporation. The healer's $20,000 fee shows that she, at least, knows how to manage her own little business. In a single, hilarious rush, cartoonist Rafael Barajas, aka El Fisgn ('the peeper'), takes us from the dawn of capitalism to the age of global conglomerates, showing how the world economy developed and how it functions today. Amid the laughs, he offers a critique of a planet in which the few 'globalize' to their endless benefit, while everyone else suffers poverty, famine, migration, and war. El Fisgn's graphically stunning, visually sophisticated book, filled with allusions to the history of art and cartooning, cleverly reverses every self-help manual for playing the market, teaching us not how to become rich but rather why so many remain poor.
Customer Reviews:
Comical look at Globalization.......2007-02-19
I really enjoyed this book. Fisgon uses comic panels to illustrate the ups and downs of globalization while also provided a very intelligent researched history into it. The book may drone every now and then but it is worth it for the point he is trying to make.
Clever .......2005-10-16
Sometimes I question if some of the reviewers on Amazon have actually read the material they're reviewing. Since there only seems to be two reviews for this book, and since I have read the book twice, I can vouch for their praise. The author, whose name means "The Peeper" in English, is both well skilled in drawing, as well as very educated in social maters. Seeing first-hand what our decade old NAFTA did to his country of Mexico, he decided to enlighten the rest of the world by means of humor.
The book starts with a business man named Charro Machorro crawling through the burning sands of the Sonoran Desert. Why? Well it's not for water, shade or anything reasonable in that environment. Instead he is looking for The Carrera Clinic, famous for its financial sorceress, career consultant and `faith healer'. Keep that last one in mind will reading the book, you'll be in for a comical surprise. Charro's purpose for visiting her is to find out how to be successful in business. Although the book does answer that question, it is anything but the usual sap you see in the bookstores. To sum it up, this is a clever book; read it.
Brief but comprehensive. .......2005-02-17
A poor Mexican businessman crosses the Sonoran Desert into United States in search of the career guidance that will show him the way to financial success. He meets a "Career Consultant" who teaches him the history of business and introduces him (and us readers) to the world of colonialism, subsidies, globalization, neoliberalism, the free market, and war. This book tackles some very serious issues in an easy-to-read, and wonderfully illustrated format. It is a great introduction to anyone who is struggling to make sense of the complex world of globalization. A clever ending.
A View From the Other Side of the Fence.......2004-06-24
For any American who is curious about how the rest of the world views the political and economic leadership in the US, this book is a great place to start. Both clever and funny, El Fisgòn presents an overview of the history of Capitalism as viewed by those who have benefited from it the least. Economists, surely, would dismiss his views. The poor and the thoughtful, though, even in the US, will sense the truth in it.
If you've asked yourself, "Why do they hate us so much?" then this book is for you!
If you're involved in or sympathetic to the labor movement, then this book is for you!
If you want to understand the worldwide protest against recent US government policy, even from our allies, then this book is for you!
If you're confused or curious about the results of globalization and free trade and how they work, then this book is for you!
Challenge yourself! Read this book!
Book Description
Nineteenth-century globalization made America exceptional. On the back of European money and immigration, America became an empire with considerable skill at conquest but little experience administering other people’s, or its own, affairs, which it preferred to leave to the energies of private enterprise. The nation’s resulting state institutions and traditions left America immune to the trends of national development and ever after unable to persuade other peoples to follow its example.
In this concise, argumentative book, Eric Rauchway traces how, from the mid-1800s to the early 1900s, the world allowed the United States to become unique and the consequent dangers we face to this very day.
Book Description
This digital document is an article from American Economist, published by Thomson Gale on September 22, 2006. The length of the article is 3371 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: How Soccer Explains the World: An Unlikely Theory of Globalization.(Book review)
Author: John Levendis
Publication:
American Economist (Magazine/Journal)
Date: September 22, 2006
Publisher: Thomson Gale
Volume: 50
Issue: 2
Page: 86(4)
Article Type: Book review
Distributed by Thomson Gale
Book Description
This digital document is an article from Finance & Development, published by International Monetary Fund on September 1, 2001. The length of the article is 836 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Wind of the Hundred Days.(critique of American-led globalization process)(Review)
Author: Deena Khatkhate
Publication:
Finance & Development (Magazine/Journal)
Date: September 1, 2001
Publisher: International Monetary Fund
Volume: 38
Issue: 3
Page: 57
Article Type: Book Review
Distributed by Thomson Gale
Books:
- The Lean Pocket Guide
- The Lexus and the Olive Tree: Understanding Globalization
- The Lorax (Classic Seuss)
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
- The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
- The Next Global Stage: The Challenges and Opportunities in Our Borderless World
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
- The Psychology of Trading: Tools and Techniques for Minding the Markets
- The Structure and Dynamics of Networks: (Princeton Studies in Complexity)
- The Structure of Economics: A Mathematical Analysis
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