Book Description
`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' -
Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC)
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question,
The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which ethical consumers operate
- the responsibilities of businesses and the effectiveness of ethical consumer actions
Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
Amazon.com
The sales floor is rarely associated with spiritual values, much less with integrity. Nonetheless, entrepreneur and sales trainer Sharon Drew Morgen believes it is entirely possible for sellers and buyers to experience both--while still meeting their individual mercantile needs. In Selling With Integrity: Reinventing Sales Through Collaboration, Respect, and Serving, she persuasively outlines a revolutionary "Buying Facilitation" approach that remakes a traditional adversarial relationship into one marked by genuine collaboration and honest consideration.
Book Description
The New York Times Business Bestseller that teaches sellers to stop selling and listen to the buyer.
"Finally, a sales paradigm which supports our spiritual values and lays the foundation for the paradigm shifts occurring in business today."--Ken Blanchard, coauthor of The One Minute Manager
Selling with Integrity introduces The Morgen Buying Facilitation Method, the first wholly new sales paradigm based on the idea that buyers have their own answers. Teaching sellers to support buyers' buying patterns, rather than teaching new selling patterns, international speaker and entrepreneur Sharon Morgen offers step-by-step guidelines, practical how-to's and numerous examples of this remarkably effective method in action. Using Buying Facilitation, you can: * Get to the right person immediately * Eliminate unqualified prospects on the first call * Facilitate a buyer's solution-finding process * Stop rejection and objections * Decrease sales cycle by at least 50%, increase revenue by 200 to 500%.
"Selling with Integrity describes the first new paradigm in sales. It offers a model for how to bring soul into sales, and teaches the hands-on skills to do it."--Jack Canfield
* A testament to the Morgen's success, IBM has signed a national contract with Morgen to train all of its 1,000 Inside Sales Reps
* Morgen's revolutionary approach to sales has been praised by Jack Canfield, Ken Blanchard, coauthor of The One Minute Manager(tm); and Larry Wilson, author of Stop Selling! Start Partnering
* Morgen conducts sales training for IBM, Dean Witter Reynolds, Boston Scientific, and other top companies
Customer Reviews:
It changes everything!.......2007-02-19
Like most great things, I found this book by coincidence, looking for the next great thing to add to my sales skills.
It's an XLNT book about the buyers decisions and not your attempts to sell product, and it gave me a new perspective of sales - the buyer's perspective.
I also have had the pleasure to train with the author Ms Morgen. She has been very supportive both during training and after. I'm greatful for the time she has taken to personally coach me, and helped me learn new skills, and also "unlearn" some old sales patterns that used to get in the way.
Let me know how it works out, and good luck helping buyers to buy!
I learned a lot, but there's a lot more to learn..........2005-12-27
When my job started to involve selling as well as technology, I read a half dozen sales books. This one stood out. It didn't make me feel sleazy. It helped me understand my role as a participant in a decision process that is confusing and frustrating for the buyer, too. It gave me a general-purpose framework ("the funnel") for helping a customer (and me!) figure out what is going on in the buying process. It helped me not take things so personally when we didn't get a project. And when we did, the approach didn't leave us with a bunch of expectations that we couldn't meet. It embodies Covey's advice to "begin with the end in mind," where the end is a successful project and a good relationship and not just an accepted proposal. We've been basically successful (and able to sleep at night) while using the overall approach.
Still, I used to be more enthusiastic about the book and Sharon Drew Morgen than I am now. It's not nearly as simple as SDM makes it sound, and it's no substitute for products and services that are actually worth owning or using. As an antidote, you should read "Good to Great" by Jim Collins.
I wavered between three and four stars, and gave it four because it really did influence me more than anything else I read when I started out, and I find myself still referring to it. Read it, absorb the principles, and then pay attention to what's really going on.
Total agreement with Gill.......2005-08-26
I have first hand experience dealing with Ms. Morgen. I paid for and attended one of her 3 day courses. I even did some work for her. I was really excited to work with her at first, until I found out what kind of person she truly is. I totally agree with Gill's comments. Although many of her concepts have validity, I've seen her *not* use the same type of "we" space she advocates. I won't be specific, but I can say with certainty that I've never had a more unpleasant client experience. Ms. Morgen can be very rude, abusive and confrontational. Her opinion is if you don't agree with what she says then there must be something wrong with you. I would recommend this book for some helpful cold-calling tips, but I would not adopt Buying Faciliatation as my primary selling technique.
In My Experience, The Author Doesn't Practice What She Preaches.......2005-08-15
As I read, "Selling With Integrity," I felt that it was indeed a book for anyone who is struggling to make the conceptual switch from using manipulation to using honesty to sell. Throughout the book, using many religious undertones, Ms. Morgan places an emphasis on doing what's right, thinking of the prospect's problems first, putting your needs second and generally collaborating to identify whether a reason to do business exists. (These are all ideals with which I agree.)
My single biggest reservation comes not from the book itself, but from the response I got when I contacted Ms. Morgan with a question.
I had noticed that every example in the book ended in a positive outcome. For instance, the book conveys that, to get a great conversation with a prospect, all you have to do is call and say, "This is a sales call." So I actually tried doing exactly what the book said, and I tracked my results:
* I dialed the phone 150 times.
* I reached a gatekeeper 31 times and my prospect 21 times. (The remainder were busy signals, no-answers, auto attendants, voice-mails, etc.)
* I introduced myself and said, "This is a sales call."
* Every gatekeeper responded with some form of: "[Mr. Jones] doesn't take sales calls."
* Every prospect responded with some form of: "I don't take sales calls."
After my lack of success, I decided to contact Ms. Morgan and ask, "How many phone calls do you actually have to make before you get one of those great conversations you describe in your book?"
After dodging the question by telling me "I don't track such things," I forced the issue once more, and she finally said, "If you insist on questioning the process, then you clearly aren't committed to making it work." (These "quotes" are from memory, so while they convey her attitude, they are probably not exact wording.)
Frankly, I expected to speak with someone who would interview me and help me decide whether her course was for me. What I got instead was more like what I'd expect from a cult leader who wanted to indoctrinate me, and who expected me to accept everything on blind faith.
I believe in a lot of what the book conveys, but the author's actions cost her a ton of credibility with me.
Gill
Truth Be Told, We Can't Sell To Everyone.......2005-02-09
Most buyer and seller relationships are typically adversarial. Sharon Drew Morgen suggests the reason for this complex relationship is that sellers have historically focused on controlling the buying process and using all necessary means to convince buyers to buy their products.
In Selling with Integrity, Morgen offers an alternative approach. She has designed a sales methodology called Buying Facilitation. This approach instructs the seller to "guide" the buyer through the buying process while maintaining personal principles and values.
The book jacket promises a completely new way to look at sales, and that's what you'll get, since Morgen puts helping the buyer far ahead of making the sale.
Sharon Drew Morgen asserts in Selling with Integrity that the major problem in the traditional buy/sell relationship is that the seller arrives believing that he or she has the answer the buyer needs. It follows, then, that the traditional seller's task is to convince the buyer - or help the buyer realize - that the solution the seller is offering is the right one for the buyer.
It really doesn't matter why the seller has this attitude, whether it's because of training, corporate culture, personality, or the basic need to make some money and put food on the table. In every case, according to Morgen, it puts the relationship between the buyer and seller on false ground, introduces stress, and produces undesirable behaviors, including dishonesty.
You may be inclined to dispute the idea that seller attitudes are bad for the buy/sell relationship, but consider a fictional example that Morgen presents early in the book. It involves a waiter in a Chinese restaurant, whose job it is to sell you food, and you, the diner. In the example, the waiter comes to your table and immediately says, "So, you'll have spareribs and chow mein."
You, of course, aren't so sure, and you say, "No. Hello. I'd like to see a menu, please. I'm not sure what I want."
But the waiter has his own idea: "You don't need a menu. I know what you want. It's our special tonight. It's priced fairly and it's delicious. It'll be spareribs and chow mein. Believe me, I can tell that's what you'd like."
Here is Morgen's comment on this - "You wouldn't let a waiter do that. But as sellers you do it all the time: I know what you need, and what you need is my product."
For Morgen, this example illustrates the point that sales as it is practiced in American industry today is based on disrespect of the buyer, the buyer's knowledge, and the buyer's ability to make an informed and effective choice on behalf of his or her employer. Morgen asks why it is appropriate to base a salesperson's monetary compensation on a system that at its foundation encourages disrespect.
Adopting Buying Facilitation may require a difficult leap of faith for many sellers, because in Selling with Integrity Sharon Drew Morgen redefines the very goal of sales:
"As I see it, the new goal of the seller is to support a buyer's ability to solve her own problems with existent resources where possible, or external resources where necessary."
Take note: By "existent resources," she means those that already exist within the buyer's firm. And "external resources" refers to any and all resources, not just those you are trying to sell.
But consider this idea, too:
"It is okay for people not to need our product. We can't sell to everyone we speak with. Our job is to find those who do need our product, not create a buyer from an unqualified prospect."
If this statement speaks to you, if it addresses some of the tension or stress that you feel while you do your job, then you may find great value in Selling with Integrity.
There is much that is practical here, and much that is well-explained and easily understood. However, to fully understand Buying Facilitation, you must be prepared to delve into the theory that supports it.
Robert Reed
President
TrustBuild
Book Description
In some parts of the world spending on pharmaceuticals is astronomical. In others people do not have access to basic or life-saving drugs. Individuals struggle to afford medications; whole populations are neglected, considered too poor to constitute profitable markets for the development and distribution of necessary drugs. The ethnographies brought together in this timely collection analyze both the dynamics of the burgeoning international pharmaceutical trade and the global inequalities that emerge from and are reinforced by market-driven medicine. They demonstrate that questions about who will be treated and who will not filter through every phase of pharmaceutical production, from preclinical research to human testing, marketing, distribution, prescription, and consumption.
Whether considering how American drug companies seek to create a market for antidepressants in Japan, how Brazil has created a model HIV/AIDS prevention and treatment program, or how the urban poor in Delhi understand and access healthcare, these essays illuminate the roles of corporations, governments, NGOs, and individuals in relation to global pharmaceuticals. Some essays show how individual and communal identities are affected by the marketing and availability of medications. Among these are an exploration of how the pharmaceutical industry shapes popular and expert understandings of mental illness in North America and Great Britain. There is also an examination of the agonizing choices facing Ugandan families trying to finance AIDS treatment. Several essays explore the inner workings of the emerging international pharmaceutical regime. One looks at the expanding quest for clinical research subjects; another at the entwining of science and business interests in the Argentine market for psychotropic medications. By bringing the moral calculations involved in the production and distribution of pharmaceuticals into stark relief, this collection charts urgent new territory for social scientific research.
Contributors. Kalman Applbaum, João Biehl, Ranendra K. Das, Veena Das, David Healy, Arthur Kleinman, Betty Kyaddondo, Andrew Lakoff, Anne Lovell, Lotte Meinert, Adriana Petryna, Michael A. Whyte, Susan Reynolds Whyte
Customer Reviews:
Easy and Interesting.......2007-03-09
quick and cheap delivery, book is in great condition. the book itself is compiled of different authors so it covers a range of issues from different perspectives. The tone is more informative than defensive ar argumentative.
Book Description
Edgar award-winning author of the popular historical novels A Conspiracy of Paper and A Spectacle of Corruption, David Liss showcases his amazing versatility with this brilliant new tale of contemporary suspense: a literary thriller set in Florida, where killing is a matter of conscience.
No one is more surprised than Lem Altick when it turns out he’s actually good at peddling encyclopedias door to door. He hates the predatory world of sales, but he needs the money to pay for college. Then things go horribly wrong. In a sweltering trailer in rural Florida, a couple whom Lem has spent hours pitching is shot dead before his eyes, and the unassuming young man is suddenly pulled into the dark world of conspiracy and murder. Not just murder: assassination– or so claims the killer, the mysterious and strangely charismatic Melford Kean, who has struck without remorse and with remarkable good cheer. But the self-styled ethical assassin hadn’t planned on a witness, and so he makes Lem a deal: Stay quiet and there will be no problems. Go to the police and take the fall.
Before Lem can decide, he is drawn against his will into the realm of the assassin, a post-Marxist intellectual with whom he forms an unlikely (and perhaps unwise) friendship. The ethical assassin could be a charming sociopath, eco-activist, or vigilante for social justice. To unravel the mystery and save himself, Lem must descend deep into a bizarre world he never knew existed, where a group of desperate–and genuinely deranged–schemers have hatched a plan that will very likely keep Lem from leaving town alive.
David Liss skillfully interweaves a gallery of eccentric characters with a multilayered plot characterized by its unpredictable twists and turns. The Ethical Assassin is a brilliant, darkly comic novel that will leave readers in suspense until the very last page.
Customer Reviews:
A Gifted Writer; a Rare Read.......2007-09-09
David Liss has a sense for history. He has a taste for telling a terrific tale.
Sure, his latest novel recycles familiar conventions--drug dealers, missing money, an innocent hero mixed up with bad guys. But he delivers it with flair and style. Less cerebral than The Coffee Trader, the author still manages to entertain with this unique tale set in Florida during the summer of 1985.
The engaging story involves pig farming, door-to-door encyclopedia sales and crystal meth production. The characters are vivid. The action grabs the reader in the opening chapter and does not let up until the final page. In short, it is a hypnotic page-turner.
Liss is an author who should not be missed.
Another solid effort by Liss.......2007-08-26
In his first three novels (A Conspiracy of Paper, A Spectacle of Corruption and The Coffee Trader), David Liss told tales that took place in the England and Holland of centuries ago. In The Ethical Assassin, he has again written a historical mystery, but the time in question is much more recent: the 1980s. He has also departed Europe for rural Florida. This book proves an essential point: regardless of time or setting, Liss is a great writer.
The Ethical Assassin opens with Lem Atlick going door-to-door trying to sell encyclopedias to raise funds for college. He is about to complete a sale to a couple when they are both gunned down in their home by Melford Kean, the ethical assassin of the title. Melford has his reasons for killing the two, but he doesn't want to kill Lem; nonetheless, as insurance, he forces Lem to put his prints on the murder weapon.
Kean turns out to be one of the least of Lem's problems. There is also the fact that his bosses seem to be entangled in drug dealing, his two co-workers are vicious bullies and he has run afoul of a small-town police chief who is a truly loathsome fellow. Next to these folks - as well as the big boss who is a borderline pedophile (he never fully acts on his desires) - Kean seems like a relatively nice guy. Lem is forced into friendship with Kean as things get messier.
It is not difficult to see parallels between this book and the works of Carl Hiaasen, a point that doesn't escape many of the critical blurbs in the book. There is the Florida setting, the healthy dose of often-dark humor and the collection of off-beat characters. But Liss is not merely a Hiaasen knock-off, but a good author in his own right. And if you enjoy mystery novels with a bit of tongue-in-cheek (and an interesting message about animal rights), this should be well worth picking up.
a message wrapped in pulp fiction.......2007-07-07
I am a fan of David Liss and have read a number of his books. The Ethical Assassin is a departure from his other works but was a fun summer read that captured my interest and inspired some thought beyond the humor and the pulp fiction. A comparison with Carl Hiaasen is valid for this read.
An Amusing Tale.......2007-07-06
I've been a fan of Liss' novels for some time now. This book is certainly a departure from his work to date (all of which have been historical dramas), and some of the other reviewers correctly point out that this effort could well be mistaken for a Hiassen novel. Regardless, I enjoyed it. If you step back and forget about his earlier works, and evaluate this book as if you were reading a first time author, you can't help but conclude that it is an enjoyable read. Cheers to Liss for trying something different, I can certainly understand an author not wanting to get stereotyped as writing only one particular type of fiction.
Carl Hiassen should get royalties.......2007-05-19
Even Carl Hiassen books aren't original anymore, he's done the formula so many times. It's even less original coming from Liss. Add to that a moral that hits you over the head with story-stopping monologues, and you get a one-star review. Liss can do so much better.
Book Description
"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."
Customer Reviews:
A Case For The Virtue of Advertising.......2007-04-21
In this book, business professor Jerry Kirkpatrick argues that advertising is an effective and necessary method of salesmanship, and that the principles of salesmanship should define the standards and principles of effective advertising. For this reason, advertising is a valid and beneficial tool of entrepreneurs that must be informative and persuasive to be effective. Advertising communications is an important mechanism through which consumers gain information about ways to satisfy and achieve the values they seek, and therefore serves a positive and beneficial role in society.
Kirkpatrick's arguments are not directed towards those who dislike any particular ad for its low-brow qualities, but rather aimed high to refute those who stand against advertising per se, on principle.
The book addresses important key questions such as:
- What is the nature of advertising?
- Is persuasive advertising wasteful or harmful?
- Does advertising benefit consumer interests or is it anti-consumer?
- Should some people determine which products are beneficial to advertise and which are not?
- Does advertising create unnecessary market instability and unwarranted competitive pressures, or are these attributes inherent benefits of market competition?
- Does advertising unnecessarily increase prices thereby `exploiting' workers and consumers, or does it ultimately lower prices by increasing sales and reducing per unit costs, thereby benefiting workers and consumers?
The arguments presented by Kirkpatrick form a basic and fundamental philosophic and economic defense of advertising aimed at refuting those who argue that advertising per se is wasteful, coercive, and generally pernicious. This book is not directed towards practitioners who seek advice on how to improve their advertising. It doesn't provide advice on how to create more effective marketing communications beyond defining the purpose of advertising.
It is unfortunate that it may be difficult for many practitioners of advertising and marketing to understand Kirkpatrick's devastating critique of the various arguments put forth by advertising's enemies. That's because the refutation of such criticisms requires the application of higher level philosophic and economic concepts that are outside of most people's general context of knowledge. Kirkpatrick does a great job explaining the essence of these concepts, but by their nature, they are not easy for the uninitiated to understand, especially when brevity of presentation is maintained.
Perhaps the most prominent criticism of advertising as a medium is that it is inherently coercive and must be addressed by an opposing coercive intervention of government. As such, the critics of advertising qua salesmanship tend to be critics of free-markets, free-speech, and personal freedom in general. Advertising is an outcome of freedom, and Kirpatrick argues that an attack on one is really an attack on the other.
Another major criticism of advertising is that it promotes individual values as against conformity to so-called `higher' values. At base, this critique of advertising rests upon the dispute in ethics between the virtue of self-interest versus social-interest, or egoism versus altruism. Economically and politically, this translates to issues of free-markets versus command economies, or capitalism versus socialism.
Kirkpatrick succeeds in addressing the philosophic attacks against advertising at all levels of the philosophic hierarchy: metaphysics, epistemology, ethics, and politics. He does so by taking a scientific individualistic approach, appealing primarily to philosopher Ayn Rand and economist Ludwig von Mises as his guideposts, hence the subtitle of the book: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism.
The arguments in this book pose a major challenge to those who attack the benefits of advertising and take a liking to business-bashing in general. Those who are serious about understanding the deeper meaning of these attacks and the fallacies they are based on as a means to defend the nobility of the principle of freedom of trade, i.e., capitalism, should find a lot of ammunition in this important book.
Philosophy, ethics and economics explained.......2007-04-18
Reviewed by Stephanie Rollins for Reader Views (3/07)
"In Defense of Advertising" by Jerry Kirkpatrick is not a book for the general public. I do not believe that the general public realizes that advertising needs to be defended. I also believe that in order to fully grasp the concepts in "In Defense of Advertising," the reader needs to have a few semesters of economics under their belt.
For those who are interested in economics and advertising, Kirkpatrick does a brilliant job of combining philosophy, ethics, and economics to defend the need for advertising. As Kirkpatrick explained, "The critics who denigrate advertising attack not only advertising but also--by logic necessity--capitalism, ethical egoism, and reason."
Critics of advertising argue that it damages the economy. Critics claim that advertising create monopolies. It creates a barrier to the market and it increases price. Critics claim that it decreases price elasticity. "The brand loyalty, in turn, makes it difficult for competitors to enter the market and, at the same time, enables the advertiser to increase prices." In an era where all business owners want a "brand," critics argue that branding contributes to this monopoly that destroys free enterprise. "Brand loyalty of consumers, then, is the actual barrier that prevents other firms from entering the market."
Kirkpatrick explains the doctrine of determinism. This belief is based upon the idea that man does not have free will. If you follow this belief, people are controlled by forces outside themselves. Kirkpatrick explains that the doctrine of determinism is founded on the assumption that our bodies are always at war with our minds. Picture the cliché devil on one shoulder and angel on the other shoulder.
Kirkpatrick describes the connections between Marxism, Socialism, and advertising. "Again, I must emphasize that not everyone who criticizes advertising on `social' or economic grounds is a Marxist--at least, not explicitly." Outside of academic circles, we would call them Marxists.
A social criticism of advertising is that it "offends the consumer's sense of good taste by insulting and degrading his intelligence." Kirkpatrick points out that "taste" is subjective. Who is elitist enough to appoint them the "good taste" police? Why do critics of advertising think that everyone but them is too uneducated to determine what "good taste" is? "In effect, these critics charge that consumers have no free will and, consequently, helpless pawns of the advertisers."
The Austrian School of Economics does find that advertising is a "legitimate function of business entrepreneurship." I take great offense in the critics' argument that the public, including myself, is not intelligent enough to make informed decisions.
Jerry Kirkpatrick's "In Defense of Advertising" should be required reading for economics and advertising students as it shows the real-world implications of advertising. "In Defense of Advertising" has an index, so it would be a great book to use as a reference for term papers. This is a must read for people studying or working in advertising.
Should Be Required Reading For Advertising Professionals.......2007-02-27
Mr Kirkpatrick states the case for the role of advertising in a logical, reasonable and intellegent manner. This book should be required reading in every advertising classroom in the country. When I picked up this book I never expected to discover a professional that so passionately defends the importance of the postive role of advertising in a free-market system. Well written and an easy read.
A Comprehensive and Fundamental Defense of Advertising.......2007-01-23
This book constitutes a thoroughgoing philosophic analysis and defense of virtually all aspects of advertising. It traces the criticisms made of advertising to false philosophic and economic doctrines, such as determinism and the theory of pure and perfect competition. It defends advertising against such accusations as that it is coercive and monopolistic, creates artificial needs, and erects barriers to entry. The intellectual foundations of these and practically all other accusations against advertising are laid bare and Prof. Kirkpatrick carefully develops the foundations and substance of the replies to them. In the process, he sets forth the very important positive role of advertising and demonstrates its actual benevolence. This is an essential book for anyone seriously interested in understanding and defending the role of advertising in a free market. It should be of exceptional interest to Objectivists, inasmuch as it is largely inspired by the ideas of Ayn Rand.
Book Description
Why does one-third of the global population not have access to essential medicines? What drives new drug research priorities? How do we manage the ethical, legal and social challenges associated with improving drug access? Answering these questions and more, this book is one of the first comprehesive and critical guides to global pharmaceutical policy issues.
This multidisciplinary book covers core issues in clear, short chapters. It is a one-stop resource for students, policy makers and academics. Bringing together the insights of over thirty different specialists from around the world, this book discusses:
* current regulation of the industry * ethical issues in developing and distributing drugs * how it prices and markets drugs * recommendations on how to improve pharmaceutical policy * the importance of pharmaceuticals * the structure of the pharmaceutical industry * what drugs are needed on a worldwide scale
Book Description
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
Average customer rating:
- What's next?
- A Well-Documented Book, A must read for everybody who eats
- If only more could read this book
- Why Do You Eat What You Eat?
- An Important Read in a Lackluster Format
|
Food Politics: How the Food Industry Influences Nutrition and Health (California Studies in Food and Culture)
Marion Nestle
Manufacturer: University of California Press
ProductGroup: Book
Binding: Hardcover
 General
| Popular Economics
| Business & Investing
| Subjects
| Books
Hospitality, Travel & Tourism
| Industries & Professions
| Business & Investing
| Subjects
| Books
Agricultural
| Economics
| Business & Investing
| Subjects
| Books
General
| Nutrition
| Health, Mind & Body
| Subjects
| Books
Practical Politics
| Politics
| Nonfiction
| Subjects
| Books
Social Work
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
Culture
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
Consumer Guides
| Reference
| Subjects
| Books
Health Policy
| Administration & Policy
| Medicine
| Subjects
| Books
Food Science
| Agricultural Sciences
| Science
| Subjects
| Books
Health Policy
| Administration & Medicine Economics
| Medical
| Professional & Technical
| Subjects
| Books
General
| Food Sciences
| Agricultural Sciences
| Professional Science
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Medicine
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Reference
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
What to Eat
-
Fat Land: How Americans Became the Fattest People in the World
-
The Omnivore's Dilemma: A Natural History of Four Meals
-
Fast Food Nation
-
Safe Food: Bacteria, Biotechnology, and Bioterrorism (California Studies in Food and Culture, 5)
ASIN: 0520224655 |
Amazon.com
In the U.S., we're bombarded with nutritional advice--the work, we assume, of reliable authorities with our best interests at heart. Far from it, says Marion Nestle, whose Food Politics absorbingly details how the food industry--through lobbying, advertising, and the co-opting of experts--influences our dietary choices to our detriment. Central to her argument is the American "paradox of plenty," the recognition that our food abundance (we've enough calories to meet every citizen's needs twice over) leads profit-fixated food producers to do everything possible to broaden their market portion, thus swaying us to eat more when we should do the opposite. The result is compromised health: epidemic obesity to start, and increased vulnerability to heart and lung disease, cancer, and stroke--reversible if the constantly suppressed "eat less, move more" message that most nutritionists shout could be heard.
Nestle, nutrition chair at New York University and editor of the 1988 Surgeon General Report, has served her time in the dietary trenches and is ideally suited to revealing how government nutritional advice is watered down when a message might threaten industry sales. (Her report on byzantine nutritional food-pyramid rewordings to avoid "eat less" recommendations is both predictable and astonishing.) She has other "war stories," too, that involve marketing to children in school (in the form of soft-drink "pouring rights" agreements, hallway advertising, and fast-food coupon giveaways), and diet-supplement dramas in which manufacturers and the government enter regulation frays, with the industry championing "free choice" even as that position counters consumer protection. Is there hope? "If we want to encourage people to eat better diets," says Nestle, "we need to target societal means to counter food industry lobbying and marketing practices as well as the education of individuals." It's a telling conclusion in an engrossing and masterfully panoramic exposé. --Arthur Boehm
Book Description
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our overefficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being.
Like manufacturing cigarettes or building weapons, making food is very big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view.
Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health.
No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this pathbreaking book helps us understand more clearly than ever before what we eat and why.
Customer Reviews:
What's next?.......2006-06-19
When I came back to USA in 1990 from Japan after 10 years, I was a little shocked. It's there are so many obese. I stop seeing proportionate people as I admired once before (since I'm from Japan; we were small and rather plain looking.) What happened! I thought it's that soda-pop as I always watch the countless gallon bottles my next customers are buying at the every grocery shopping. As I was wondering, this nation sued tobacco companies. So I kept wondering, why don't they blame major soda-pop companies for obese. Soda-pop companies are not the sole culprit, but I was surprised to find that tabacco companies and sweet companies are somehow related. Anyhow, whatever the policy that the government had or have, if any, failed. I really hope to do something to improve American diet. Sooner is better. (I go to large Oriental Grocery Store at least once a month. You will be amazed how much size of green section they carry. It's almost 10 times of what Giants or Safeway carries, for example.)
A Well-Documented Book, A must read for everybody who eats.......2005-11-30
I found this book to be very informative about the political workings of the food industry. I agree with several other reviewers that it is a little dull and in an factual style (kind of reminds me of a history book. However I like that kind of reading, so it doesn't bother me.)
This book's basic premise is that the food industry's purpose is to sell as much food as possible. The food industry doesn't care about its consumers and encourages them to eat more than they need, produces lots of useless, cheap, junk food, and will do whatever it can within the political system (mostly legal, but sometimes illegal. The author documents one such example of price collusion) to set up an environment that is the most favorable to its interests.
The book documents how the FDA, Congress, and government agencies are influenced by the food industry. It provides details about the food industry's lobbying, studies and research grants funded by various segments of the food industry, the food industry's attempts to gain brand loyalty though school contracts, conflicts with the school lunch program, and attempts to maximize sales through bonuses for the schools. It chronicles the rise of the supplement industry and their involvement with the FDA.
The author does seem to have a somewhat leftist agenda in the last chapter in giving recommendations; but with that exception, I thought the overall tone of the book was neutral and strictly documentary. It's good solid book which people who are interested in their health or the American food industry should read.
If only more could read this book.......2005-08-07
This book touches upon issues that everyone is aware of but chooses to ignore. The author makes this obvious but in an non-condescending way which is much appreciated. He ties the biases of the food industry in with other industries such as the pharmaceutical and tobacco industries. Drawing the connections between these three and the governmental regulatory agencies that work with/against them respectively (USDA, FDA, ATF), the author illustrates just how much of a problem this is. Not only was I fascinated by the issue, but I found the writing very accessible. Well done and it's too bad more haven't read it.
Why Do You Eat What You Eat?.......2005-08-06
Nestle presents a well researched, balanced description of how our market system in the US can hurt its citizens if proper checks and balances aren't applied. Our system only works if consumers are informed and can act on that information. Instead, it is abundantly evident that food producers (who are after all in the business of making money, not protecting our health)are experts at manipulating our food choices by advertising to children, lobbying for food labels that mislead the public, and generally doing everything they can to relax regulations meant to protect us that may stand in the way of increased revenue. Nestle's research in many ways is analogous to the saga of big tobacco, but food as she points out is much more nuanced -- you can't tell people just stop eating food like you can cigarettes. So who is at fault? Its not just industry, its our political system, our regulating agencies, school boards, and advocates. Nestle's writing is fine, just too detailed for some audiences at some points. Her research seems exhaustive (and is exhaustively referenced) and she speaks from first hand experience. Nestle is courageous for writing this and it will surely become a classic in public health literature.
An Important Read in a Lackluster Format.......2005-06-15
Here's the thing.
As one reviewer mentioned I think the bulk of negative reviewers have not actually read this book.
The author is a nuritionist, who says that despite the really basic nutritional advice of most nutritionists which has not significantly changed over the course of a half century, the public still views nutritional advice as difficult to understand.
Why?
Because the food industry makes more money when it sells more products. It has a vested interest in getting people to at least buy (if not eat) more food. Most importantly, the least healthy foods (i.e. highly processed foods) have the highest profit margins. To ensure profits, they pressure the government to avoid informing the public in an easily understandable format that they should eat less and avoid processed foods.
Is she saying this is the ONLY reason why americans are fat? No. But the fact that many, many, many americans have problems figuring out what the heck to eat is heavily due to the food lobbyists, a fact which she goes into in nauseating detail.
And therein lies the problem.
Nestle is an Academic and she writes like one. Anyone familiar with non-fiction in the style of Nickle and Dimed, Fast Food Nation, or even Island of the Colorblind will find Food Politics irritating. Not because the book is poorly written, per se, but because it's dull.
She obscures critical points between reams of facts, her narrative style plods along instead of floating or skipping, and I frequently felt like hurling the book across the room screaming get to the point already.
But I did finish the book.
Because the message is far more important then the limited medium. This book is critically important in that it hi-lights the sad reality that billions of dollars being spent vying for a place on the tip of your fork. Sadly very little of this money bears your health in mind.
Book Description
The pharmaceutical industry has come under intense criticism in recent years. One poll found that 70% of the sample agreed that drug companies put profits ahead of people. Is this perception accurate? Have drug companies traded ethics for profits and placed people at risk?
In Profits before People? Leonard J. Weber exposes pharmaceutical industry practices that have raised ethical concerns. Providing systematic ethical analysis and reflection, he discusses such practices as compensating physicians for serving as speakers or consultants, providing incentives to physicians to enroll patients as subjects in clinical research, and advertising prescription drugs to the public through the mass media. Weber's critique of the industry is stern. While acknowledging that new industry guidelines are promising, he finds much room for improvement in the way drug companies market their products. Yet Weber makes a strong case that profits and ethics can coexist and that they are not mutually exclusive.
In an effort to understand the proper place of commerce in disseminating information about new drugs, the book aims to clarify basic responsibilities and to help identify sound ethical practices. It recognizes that ethics and law are not the same, that "having a right" is different from "doing the right thing," and that taking ethics seriously means recognizing that the law does not answer all questions about what is right. Weber points the way to more demanding standards and better practices that might begin to restore confidence in the drug industry.
Book Description
Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strategies, and audience impacts. The contributors are national experts in a variety of mass media specialties-history, law, and ethics (both media ethics and medical ethics); cultural and critical analysis; content analysis and effects; visuality; marketing, advertising, public relations, and promotion; and digital technology and futures.
This first-of-its-kind book features interviews with leading critics and proponents of product placement (including the Pulitzer Prize-winning media critic of the LA Times and the Director of the Center for Science in the Public Interest in Washington, DC). You'll also find a lively roundtable of many of the major contributors (in Q&A format), a review of a recent video on product placement, and a helpful resource guide to publications and Web sites that further enhance the value of the book.
From the editor:
The influence of product placement is perceived as so great that its detractors have sought federal regulation of the practice. This book examines the wider contexts and varied texts of product placement and related mass media marketing strategies. The contributors represent a rich variety of methodological approaches and viewpoints, which should stimulate readers to think about this complex issue in an appropriately multifaceted fashion and to triangulate their own study.
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders' perspectives on:
product placement's historical context—from its origins in early radio and television programming to the evolution of the practice and the advent of "advertainment" and brand promotion via online computer games
the evolution of product placement in Hollywood—with a trend analysis of the 15 top-grossing motion pictures of 1977, 1987, and 1997
the use of product placement to generate additional production revenue for motion pictures
brand synergy and building brand identity
legal aspects of product placement—how it relates to the First Amendment and to the Supreme Court's commercial speech doctrine
ethical issues related to product placement, product integration, and video insertion
. . . plus fascinating case studies focusing on important aspects of product placement:
its use in movie and television programs in general, and in the 2000 movie Cast Away in particular
its use as a marketing technique for medical products
the impact upon brand recognition of adding an audible reference to a visually prominent brand placement
the inclusion of brand names in book storylines
the impact upon viewers of the use of fake (generic, fictitious) products in "realistic" films
Books:
- The General Theory of Employment, Interest, and Money (Great Minds Series)
- The Global Class War : How America's Bipartisan Elite Lost Our Future - and What It Will Take to Win it Back
- The Lean Pocket Guide
- The Lexus and the Olive Tree: Understanding Globalization
- The Lorax (Classic Seuss)
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving
- The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing
- The Next Global Stage: The Challenges and Opportunities in Our Borderless World
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
- The Psychology of Trading: Tools and Techniques for Minding the Markets
Books Index
Books Home
Recommended Books
- Liberators from Wendling: The Combat Story of the 392nd Bombardment Group
- Dead Days of Summer
- X-Urbanism: Architecture and the American City
- Avian Molecular Evolution and Systematics
- Biological Wastewater Treatment
- From the Mixed-Up Files of Mrs. Basil E. Frankweiler
- Cat in a Hot Pink Pursuit: A Midnight Louie Mystery
- Fantasy Architecture: 1500-2036
- A Tiny Home to Call Your Own: Living Well in Just Right Houses
- Agriculture, physiology, and medicine: The third of three volumes constituting the proceedings of th
The Market for Virtue: The Potential And Limits of Corporate Social Responsibility
Principles of Risk Management and Insurance (10th Edition) (Principles of Risk Management and Insurance)
