Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)
Average customer rating: 5 out of 5 stars
  • Great variety, great content, timely and relevant
  • Great Textbook!!!
  • A GOOD BOOK
Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)
Efraim Turban , Dave King , Jae Kyu Lee , and Dennis Viehland
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131854615

Customer Reviews:

5 out of 5 stars Great variety, great content, timely and relevant.......2007-03-22

For a broad business overview of e-Business technology, this is one of the finest books on the market. The authors effectively present the rationale for electronic commerce, along with both the business and technology foundations. Highly accurate and well presented.

5 out of 5 stars Great Textbook!!!.......2006-08-30

This may be a college textbook but the information inside was extremely valuable in the emerging Ecommerce world! I found myself going to alot of the web sites it has listed in the book and none of it was out of date.

5 out of 5 stars A GOOD BOOK .......2006-03-27

Managerial Orientation
Interdisciplinary Approach
Real-World Orientation
Solid Theoretical Background
Most Current
......
Internet Riches: The Simple Money-making Secrets of Online Millionaires
Average customer rating: 4.5 out of 5 stars
  • Just what I needed
  • book millionair
  • The only book you need!
  • Good Starter
  • Do no give your money to this Author
Internet Riches: The Simple Money-making Secrets of Online Millionaires
Scott C. Fox
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Hardcover

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ASIN: 0814473563

Book Description

Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:

* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book

Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Customer Reviews:

5 out of 5 stars Just what I needed.......2007-09-21

Practical advises and ways to make it on the cyber commerce.
Dr. Israel King, Ph D, Author of How To Keep A Man

5 out of 5 stars book millionair.......2007-09-12

brillant brillant i thought colgate was good but this author leaves a smile on my dial

5 out of 5 stars The only book you need!.......2007-09-10

This book teaches that even if you are not the next Amazon, ebay, or Google, you can still make a million on the internet. You just need to find a niche that is underserved.

I purchased "Starting an Online Business for Dummies" and the reviews were mixed. In someone's reviews, they mentioned this book and said it was much better. They suggested buying this book instead of the Dummies book. I took the advice, and am glad I did!

The book is great because it helps you understand that you don't need to be a billion dollar business to start with. Even small, underserved niche markets can earn a million.

I highly recommend this book if you are considering an ebusiness. It is well worth the money. I have been talking about this book to many people who have asked to borrow the book. I keep telling them to pick up their own copy because I am still using it as a reference! It is a great book!

5 out of 5 stars Good Starter.......2007-09-10

This should be the first book you pick up on your way to an internet millionairehood.

Kishore Dharmarajan
Author of EIGHTSTORM: 8-Step Brainstorming for Innovative Managers

1 out of 5 stars Do no give your money to this Author.......2007-09-08

If you already know what a "blog" is and you're fully proficient in searching the internet with google or yahoo, you're probably too sophisticated for this book. Fox's target are people with very little education (He introduces us at one point to the fancy MBA word, "business plan"). Fox also uses the website he started for his wife and mother as case studies. I guess I should have known better. After all, it is called 'Internet Riches" and has a picture of some guy driving in a brand new convertible on the cover.
eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay
Average customer rating: 5 out of 5 stars
  • Great for newbies and everyone
  • Great referance for eBay Sellers
  • Helpful for sure...
  • wonderful book!!
  • Do Yourself a Favor and Read This Book
eBay Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with eBay
Cheryl L. Russell
Manufacturer: Atlantic Publishing Company
ProductGroup: Book
Binding: Paperback

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ASIN: 0910627584
Release Date: 2006-01-01

Product Description

eBay has changed the way products and services are purchased all over the world. Daily over 1.5 million online customers and providers log on to bid and sell virtually anything that can be bought or purchased. In 2006 eBay sellers are estimated to post $22 billion in sales. There are businesses earning $1 million a year selling products on eBay today. It is estimated that more than half a million people make full-time incomes just with their eBay business. eBay also allows you to run a business that requires no advertising costs. This expertly written new book will show you how to take advantage of this business phenomenon and arm you with the proper knowledge and insider secrets. Filled with actual examples and antidotes from real eBay entrepreneurs, this book is as engaging as it is informational. eBay is a level playing field—it doesn’t matter how old you are, what nationality or income level, whether you own a business now or not, what your background is, or where you are located. Start making money on eBay today! The book starts with a complete overview of how eBay works. Then you are guided through the whole process of creating the auction and auction strategies, photography, writing copy, text and formatting, managing auctions, shipping, collecting payments, registering, About Me page, sources for merchandise, multiple sales, programming tricks, PayPal, accounting, creating marketing, merchandising, managing e-mail lists, advertising plans, taxes and sales tax, best time to list items and for how long, sniping programs, international customers, opening a storefront, electronic commerce, buy-it now pricing, keywords, Google marketing, and eBay secrets; everything you will ever need to get started making money on eBay!

Customer Reviews:

5 out of 5 stars Great for newbies and everyone.......2007-07-12

Cheryl Russell is articulate and specific in walking a person through the ropes of eBay from square one. She teaches how to do business, not just randomly sell (or try to sell) products. Her book covers details of recordkeeping and how to really grow a large, successful business. She methodically teaches the steps to success and helps the reader see the big picture of growing a business from scratch. Excellent resource!

5 out of 5 stars Great referance for eBay Sellers.......2007-06-14

a Gotta Have book if you are planning on starting an eBay business in your home. also a great reference for the experienced eBayer.

4 out of 5 stars Helpful for sure..........2007-05-08

...but not really anything I didn't already know, and I still consider myself to be a bit of a n00b. But the book does contain some good ideas.

If you are a complete newbie to eBay, this book could pretty much be essential.

5 out of 5 stars wonderful book!!.......2007-02-22

great book! valuable resource, packed with accurate, up to date information on building a business with ebay. this is an interesting read-not at all boring. written for a newbie to ebay, but still an important tool for those with more ebay experience. worth the purchase price. this book has definitely given me important information on getting a store of my own-up and running. buy this book! shannontk

5 out of 5 stars Do Yourself a Favor and Read This Book.......2007-02-09

Let me tell you why this book is important:

1. Listing fees on ebay can eat you alive if you don't pay attention.
2. Security risks are high on ebay,as its success has brought every low-life in the world into its realm.
3. If you want to make a bunch of money buying and selling goods, ebay is a place to do it.

That said, I believe this book provides as good of an overview of the ebay business as any.

You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.
Electronic Commerce
Average customer rating: 4 out of 5 stars
  • The best textbook for MIS majors that I've seen
  • Alot of good information, but not what it should be
  • Nothing but an e-commerce glossary...
  • A Good Ecommerce Textbook
  • Best and Most Current Textbook Available
Electronic Commerce
Gary Schneider
Manufacturer: Course Technology
ProductGroup: Book
Binding: Paperback

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ASIN: 1418837032

Book Description

Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.

Customer Reviews:

4 out of 5 stars The best textbook for MIS majors that I've seen.......2006-12-07

First let me disclose that I have been a programmer for years (and for some of the businesses described in the book).

In general the book is good.

Pros:
It summarizes the business end of ecommerce very well.
The book covers most of the technical aspects of ecommerce from a high level.
The book is not about abstract, useless business theory that is common in many university business courses; the book is a collection of good case studies of ecommerce.

Cons:
The book chews more than it can swallow given the pace it needs to set for a normal class. Since it needs to stay at certain length, the book doesn't always do a good job explaining the technical aspects of ecommerce with enough detail from a layman's point of view. At times it is more of a review for people already with the knowledge. So unless your technical background is strong and deep (eg you are either a programmer or systems administrator for web servers), there may be a lot of jargon in some areas that will confuse and bore you. Consequently this is probably a senior year book

(The author should take notes from the HeadFirst series of technical books.)

2 out of 5 stars Alot of good information, but not what it should be.......2005-08-04

My heart goes out to Ben Matthews (below) who had this thing for a level 4700. That's nuts. I had this book for a level 222 and it was a complete joke. There's a lot of good information and stories about what makes a good e-commerce site, I'll give it that. But there's nothing in here to really give you an edge as far as this stuff goes. The entire point of this book can be summed up in this statement:

"Look at amazon, look at google and look at yahoo. Look for reasons why they're successfull and take note. Do the same practices in your online sites".

This book is an interesting read, but for a bunch of stories and business jargon it's not worth the money.

2 out of 5 stars Nothing but an e-commerce glossary..........2004-02-03

This book serves as an introduction to e-commerce terms and principles. To me, it reads like a shallow glossary of a large number of e-commerce terms.

Do not get the impression that this will teach you how to carry out e-commerce. Instead, this book merely introduces you to e-commerce terminology. For that, the book serves its purposes, but for anything else, you may be better off looking elsewhere.

I thought it was very expensive considering the fact that all of the information could be found in e-commerce summaries for free on the internet.

4 out of 5 stars A Good Ecommerce Textbook.......2003-04-17

I teach ecommerce at the undergraduate level. I plan to use this book as the backbone for the class. The objectives are tied to the e-Biz+ certification exam from CompTIA, which is a nice feature since CompTIA does a bang-up job on researching the skills needed for entry level employment.

I like the book mainly because it offers the primary business concepts needed by my technical students before they enter the IT job market. My students can't take a lot of business classes, but they still need to know the business side of things. This book gets them the essentials in a one semester format.

Ecommerce is rapidly changing, so it will be tough for a book to keep up. I haven't seen the web site that accompanies the book yet. Hopefully it will be a good supplement to help stay current in a rapidly changing field. The book has a lot of web sites as examples, which can be a mixed blessing since web pages change constantly.

Teachers - the book says it has the usual instructor supplements for classroom teaching as well as online teaching, but I haven't seen them yet. I am using the stuff from the 3rd edition to prepare for my summer class - you will probably need to choose wisely as you review these supplements since they are of mixed quality. I am giving the book 4 stars instead of 5 since I can't vouch for the supplemental materials at this point.

5 out of 5 stars Best and Most Current Textbook Available.......2000-11-06

This is, without a doubt, the best and most current textbook on electronic commerce that is available today (and I understand these authors are planning to have a second edition of the book completed by February 2000 - which should be even MORE current).

The book offers a balanced business-technology approach to the subject of e-commerce and include a great overview of both relevant technologies and business/revenue models. The book includes important issues like legal and international concerns and even has a great little section on managing and staffing Web development projects in the last chapter.

This is the only book on e-commerce that I have seen that actually creates and uses a theory-based organizing framework (they build on Porter's work on value chains). Even though the book was clearly designed to be used in the classroom (it has problem assignments, exercises, and an extensive list of references at the end of each chapter), I think this book would be an excellent resource for a business manager that wanted to learn what all of this e-commerce stuff was all about OR for a techie that wanted to learn something about the business end of e-commerce.

The book is a very easy read and is remarkably interesting (even the chapter on security theories is pretty hard to put down... and that is some dull stuff, usually). The book includes bolded company names throughout and each of those names is included on the book's Web site as a hyperlink to the company site. This is very useful because you can see the examples that the book mentions come to life (if you can read the book while you're in front of your computer)...

I would recommend this book to any reader that wants to learn more about electronic commerce than you would find in a light overview book. This book gets into details, but in a very readable way.
Information Systems: Foundation of E-Business (4th Edition)
Average customer rating: 5 out of 5 stars
  • Excellent book on Work Systems and Information Systems Concepts
  • A great text book for Information System
Information Systems: Foundation of E-Business (4th Edition)
Steven Alter
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0130617733

Customer Reviews:

5 out of 5 stars Excellent book on Work Systems and Information Systems Concepts.......2005-10-23

Full with real case studies that you can learn from. This book provides a clear explanation to the following major topics:
- Work system framework
- Work system life cycle model
- Work system principles
- And more

It is very obvious from the book that the author has a tremendous knowledge and practical experiences in the subject, his passion in explaining Information Systems Concepts is reflected in the quality of his book. I highly recommend that you visit his website: http://www.stevenalter.com/

5 out of 5 stars A great text book for Information System.......2002-01-02

This book is one of the best resources for Undrestanding Information Systems.This Book covers almost every consept for undrestanding modern Information Systems.It`s good for MIS courses for business & management students
eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
Average customer rating: 4.5 out of 5 stars
  • High hopes weren't quite fulfilled
  • Easy and informative
  • Great tips of the trade!
  • A complete guide to profit on ebay
  • A Tremendous Resource
eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
Debra Schepp , and Brad Schepp
Manufacturer: McGraw-Hill Osborne Media
ProductGroup: Book
Binding: Paperback

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ASIN: 0072258691

Book Description

Learn from Hundreds of Top eBay Sellers

Go beyond the basics and learn the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers--those earning $1,000 to $150,000 per month or more through eBay auctions. Sharpen your skills with this healthy blend of time-tested business principles and the advice of real PowerSellers who share with you how they have achieved success. Get valuable advice on finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, shipping, running an eBay Store, and much more. Plus, learn the keys to keeping your customers so happy they’ll shop with you again and again. eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers will help you effectively run a store that never closes, sells globally, and offers virtually unlimited income potential.

Debra and Brad Schepp have written about cutting-edge technologies for more than 20 years. They are the authors of nine books, and their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report. They have been online since 1984, and buying and selling on eBay since 1999.

Technical Advisor Michael Kaiser is an Instructor with eBay University. An eBay seller since 1997, Michael is the bestselling co-author of The Official eBay Guide to Buying, Selling, and Collecting Just About Anything.

Customer Reviews:

3 out of 5 stars High hopes weren't quite fulfilled.......2007-10-06

I had high hopes for this book. Great title, but it left me feeling a little disappointed. I learnt a few things, but it didn't represent any huge breakthroughs. My favorite part was chapter 4 which reviewed the pros and cons of the various listing tools and software.

5 out of 5 stars Easy and informative.......2007-09-11

If you are interested in becoming a more effective seller and a knowledgeable buyer this is a very informative book. Its simple format lends itself to quick reference or more in-depth discussions, depending on your level of inquiry. I've read a lot of ebay books and this is a great one to purchase! Check out my ebay profile at jjjs04. Good luck!

5 out of 5 stars Great tips of the trade!.......2007-01-18

Way to go!

This book gave me more information that I ever could have needed for starting up an Ebay business and I will continue to use it as a reference and guide for many of the troubling questions that arise in the cyber-business world.

The authors gave you more resources than you can imagine as well as detailing the benefits of becoming an Ebay Power Seller. It's amazing how much information they crammed between the pages and how amazingly detailed and forthcoming they were with the information. I was surprised to see the multiple lists for valuable online resources, and for those of us who learn best by seeing things in action-- they even have screen-shot pictures in the book with the corresponding URLs to the areas that can give you the most information.

As stated before, this book has a permanent place on my shelf as a reference guide to Ebay and beyond. Even if you're a current seller on Ebay, looking to upgrade your status to a Power Seller, give this book a shot. It could give you the extra boost you need for driving your business toward its goals and setting you on the right paths toward them.

Excellent and recommended tool for your Ebay business!

5 out of 5 stars A complete guide to profit on ebay.......2007-01-11

This book has so many cool tricks you can use on ebay, that its virtually impossible to fail and not make good money. Lerning from the many experiences of other sellers is essential for me, expecially when it comes to learn from their mistakes. Great guide.

5 out of 5 stars A Tremendous Resource.......2006-11-24

Not a cursory overview like many of the eBay books I have read, a well-conceived and thoughtful book for any eBay Entrepreneur!
Starting an Online Business For Dummies, 4th Edition
Average customer rating: 4 out of 5 stars
  • Buy the latest version
  • Worth it's weight in gold if you're going online!
  • this one really is for dummies
  • Not worth it
  • very rudimentary, broad overview
Starting an Online Business For Dummies, 4th Edition
Greg Holden
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

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ASIN: 0764583344

Book Description

So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:

Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:

Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Customer Reviews:

4 out of 5 stars Buy the latest version.......2007-09-16

This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.

5 out of 5 stars Worth it's weight in gold if you're going online!.......2007-08-18

I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.

The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.

This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.

I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!

This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.

2 out of 5 stars this one really is for dummies.......2007-08-05

One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.

3 out of 5 stars Not worth it.......2007-04-19

You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.

2 out of 5 stars very rudimentary, broad overview.......2007-04-14

People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.

In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.

So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit (11th Edition) (MyEconLab Series)
Average customer rating: 1.5 out of 5 stars
  • no math
  • Poorly written
Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit (11th Edition) (MyEconLab Series)
Lawrence S. Ritter , William L. Silber , and Gregory F. Udell
Manufacturer: Addison Wesley
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
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ASIN: 0321205251

Customer Reviews:

2 out of 5 stars no math.......2007-05-25

Overall this book was OK. It presented the key information in money and banking and the authors often made it entertaining to read. However the one major flaw with the book is the lack of ANY math. I know that some books are marketed for a more mathematical approach and thus contain more advanced mathematics accordingly. However this book had so little math it was laughable. I recall one section where the authors said "this can be proven mathematically, but for now just take our word for it..."
NO, I won't take your word for it, because knowing the underlying principals is to truly understanding anything.

1 out of 5 stars Poorly written.......2006-03-22

Principles of Money, Banking, and Financial Markets contains a great deal of information regarding economics in the United States. As a student, I find it to be poorly written. The authors/editors make constant reference throughout the text to other sections of the text. For example, we will discuss this in depth in chapter seven, but for now, lets reflect our continued study from chapter two and three. By doing so, we will be better prepared to read chapter eleven when we get to it. If the authors / editors left out the references and just left the actual information needed to learn the material, the student would be able to follow the material and perhaps understand the topic better. I am strongly encouraging our economics department to seek another text for future semesters.
Essentials of Business Law
Average customer rating: Not rated
    Essentials of Business Law
    Henry R. Cheeseman
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    Book Description

    Essentials of Business Law, 1e takes a balanced approach and covers both the Contracts and the Regulatory material that is crucial for Business Law professions. It is light on Contracts, making it more appropriate for those who want a briefer, less expensive book that still covers all the topics. Business decisions; online commerce & Internet law; business ethics; international law; contemporary environment and non internet-related legal issues; and landmark cases which highlight the most important cases and statutes that have shaped the law in the United States. For those currently practicing in legal and/or business environments.

    Trading for Dummies
    Average customer rating: 4.5 out of 5 stars
    • Not up to the Dummies standard
    • Excellent foundation for the beginning trader
    • Must read for those who want to make money
    • Great Introduction
    • Good book + Free trading
    Trading for Dummies
    Michael Griffis , and Lita, MBA Epstein
    Manufacturer: For Dummies
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    ASIN: 0764556894

    Book Description

    When people think of stock trading, they often think of the glory days of the Internet, when stocks just kept going up and everyone seemed to be making a fortune. Since the bubble burst, many people are scared of investing in the stock market. Sure, stocks are risky—just like any other investment—but with the right knowledge and tactics, there’s still money to be made.

    Trading For Dummies isn’t about high-risk, fast-paced day trading. It’s a simple, straightforward guide to the ins and outs of stock investing that offers a measured, level-headed approach to trading. You’ll learn the basics of portfolio management, measuring stock value, market analysis, and much more—all with a focus on risk reduction and steady profits. Inside you’ll learn how to:

    This friendly guide presents the kind of honest advice you won’t find in the typical get-rich-quick books on trading. Full of practical tips and tactics—as well as hardnosed insider advice—this handy resource shows you how to build a strong, balanced, and profitable portfolio. Whether you want to save up for your retirement or pay for college, Trading For Dummies will show you how to:

    This book has all the tools and honest advice novice stock traders need to get set-up quickly and safely. Basic strategies and stock valuation methodologies let you control your risk exposure and make wise decisions. Trading For Dummies includes everything new traders need with advice on every type of stock or derivative, every kind of trade, and every popular strategy.

    Customer Reviews:

    2 out of 5 stars Not up to the Dummies standard.......2007-06-16

    I had hoped that, since this book discusses both fundamental and technical analysis, it would be a balanced blend of the two. However, it is almost entirely a technical analysis book, that acknowledges the existence of fundamentals and not much else.

    The fact that the book doesn't match my investment style isn't enough on its own to earn a two-star rating from me. Unfortunately, it is also poorly written, and poorly edited. It is wordy, jargony, confusing, vague, and occasionally (as near as I can tell) inaccurate. Most significantly, it is missing the spark that made the reputation of the Dummies books - the inspired organization and careful choice of topics that allow a single book to provide a useful foundation in a complicated subject.

    That said, I did (laboriously) read the whole thing. It added some polish to my chart-reading abilities. It also helped me to understand some previously inexplicable aspects of market behavior. I am not likely to become a technical analyst anytime soon, but I now feel slightly better prepared to share the marketplace with them.

    5 out of 5 stars Excellent foundation for the beginning trader.......2007-01-05

    Trading for Dummies is an excellent book for anyone interested in starting to trade stocks. This book really kept me wanting to read on and on because every section was filled with plenty of information. The way the chapters are arranged were very good in that you don't have to be going back and forth to understand the whole concept. One thing I noticed was that this book is for someone who wants to be a position trader as opposed to a day trader, which is good because that is what I want to do. For someone who knows absolutely nothing about how the stock market works, this book is an excellent read. Overall I give it the full five stars.

    5 out of 5 stars Must read for those who want to make money.......2006-08-04

    Great book. Covers all the bases, including fundamental and technicals. I have read a few of the other Dummies books on investing and all were well written. This book is for those who want to make money, not just buy and hold and hope for the best. I learned more about trading/investing with the Dummies series than 4 years of college majoring in finance. And yes, I have made money.

    5 out of 5 stars Great Introduction.......2006-04-14

    IMHO The reason the "for dummies" brand has been successfull aside from the catchy name, is the actual content and material of the books themselves.

    This book has been a great read for some one like myself that already had an idea of what investing entails, but that does not preclude total beginners with no idea from gaining an immense amount of great information from this book.

    It is written in plain language and is a great place for a beginner to start his journey.

    4 out of 5 stars Good book + Free trading.......2005-10-30

    This book is especially good for the person who wants a broad overview of investing. It will give you a solid foundation to begin growing your money from. After reading, I opened a Scottrade account because they had the lowest rates ($7), and no inactivity fee. [...] to get a referral for 3 free trades.

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