The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Average customer rating: 4 out of 5 stars
  • How do you co-opt a revolution you invented?
  • Be Wise, Be Meaty, Be Frank
  • Great Book
  • Great history of advertising...
  • ...
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
Manufacturer: University Of Chicago Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0226260127

Amazon.com

In his book-length essay The Conquest of Cool, Thomas Frank explores the ways in which Madison Avenue co-opted the language of youthful '60s rebellion. It is "the story," Frank writes, "of the bohemian cultural style's trajectory from adversarial to hegemonic; the story of hip's mutation from native language of the alienated to that of advertising." This appropriation had wide-ranging consequences that deeply transformed our culture--consequences that linger in the form of '90s "hip consumerism." (Think of Nike using the song "Revolution" to sell sneakers, or Coca-Cola using replicas of Ken Kesey's bus to peddle Fruitopia.)

This is no simplistic analysis of how the counterculture "sold out" to big business. Instead, Frank shows how the counterculture and business culture influenced one another. In fact, he writes, the counterculture's critique of mass society mimicked earlier developments in business itself, when a new generation of executives attacked the stultified, hierarchical nature of corporate life. Counterculture and business culture evolved together over time--until the present day, when they have become essentially the same thing. According to Frank, the '60s live on in the near-archetypal dichotomy of "hip" and "square," now part of advertising vernacular, signifying a choice between consumer styles.

Book Description

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.

"[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review

"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review

"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail

"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times

"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine

"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details

Customer Reviews:

5 out of 5 stars How do you co-opt a revolution you invented?.......2006-09-02

Being familiar with Thomas Frank's cultural criticism of the 1990s (see his brilliant _One Market Under God_, along with the two _Baffler_ anthologies), when I saw the title of this volume I immediately assumed it was yet another expose of how the culture industry co-opts the trends and fashions of genuinely cool youth. I was completely wrong -- what Frank has done is far more fascinating.

In this volume, Frank goes back to the "template" of all modern stories of revolution, the 1960s, and takes a look at things from the point of view of the corporate executives. What he finds is shocking: executives weren't trying to co-opt the counterculture language of revolution, they were actually there first! They genuinely believed in shaking things up and continued to promote these ideas even when the public wasn't into them.

Growing out of his dissertation, the book is a little more dry than some of Frank's other work, but his brilliant prose shines through the academic form. Through meticulous historical research, excerpts from period documents and books, and interview with the players involved, Frank reconstructs the story of the generation, telling the tales of ad executives who quit The Organization to pursue their creative whims and the fashion planners desperate to kill the gray flannel suit. The result is a book that changes the way you think about the generation.

5 out of 5 stars Be Wise, Be Meaty, Be Frank.......2005-08-14

For those who occasionally wonder 'what are they thinking?' when confronted with the effulvia of advertising, Thomas Frank provides a cogent and often hilarious explanation that is spot on from beginning to end. It is hard to imagine a better reference for those hoping to understand the 'mind' of the businessman, whose thankless task is to penetrate the cacaphnous clutter of the affluent society (even as its affluence groans under the incubus of credit card debt and shrinks in the vise of job loss). Of course the ingenius solution is to associate the supernumerary product with the alienation of the customer, and thus is born the 'we're hip and we're on your side' approach that has been bombarding viewers every four minutes for the last thirty-five years, and whose prototypical consequence is a herd of middle class vagabond children gaily emblazoned with Coca Cola logos.

For those with a lingering romantic idea of human potential, the concept of rebellion through consumption may seem every bit as transparent as a USP, but the truth about advertising seems to be identical with the truth about television and is embodied in the Seinfeld Principle: if you run it long enough people will buy into it.

Meanwhile, those of us who are alienated (or baffled) by the inanities of our age have Thomas Frank for solice. Apparently still in his thirties, Frank has written three of the most entertaining and insightful books of the last twenty years, and while the other two (One Market Under God and What's The Matter With Kansas) have made him personna non grata among toadying intellectuals, even they have been unable to find fault with this one, which a person can safely read in public without coming in for special scrutiny as a potential security risk.

5 out of 5 stars Great Book.......2002-08-08

An excellent examination of consumer culture and the way that corporate America has tried to deal with, understand, and co-opt youth culture (or did youth culture co-opt advertising?) Frank gets to the bottom of it all in an always entertaining look at advertising from the Madison Avenue years through the sixties. His examinations of various ad campaigns - such as Volvo who insisted in their ads that their cars were ugly and at least not as filled with defects as the cars they used to make - are insightful and well researched. In fact, this book is a necessary primer for anyone doing research on youth culture. It helped to change the way that I think about these issues and has become a text that I refer to often.

5 out of 5 stars Great history of advertising..........2002-03-13

This was Tom Frank (founding editor of the Baffler, for those in the know) University of Chicago dissertation on advertising, and is absolutely fascinating. Frank's main focus is a Frankfurt School/classical Marxist critique of how the early 60s anti-advertising of people like Bill Bernbach (the guy responsible for the classic early VW beetle ads) worked to help create our ideas of 60s counterculture. As such, it's of interest to anybody fascinated by cultural theory, 20th c. American history, or corporate cultures and advertising. However, it's also useful to anybody involved in marketing, planning or advertising (even if your political views aren't of the college Marxist with capitalist parents school), simply because it's just a great history of advertising in the 20th century, and shifting attitudes towards advertising as a profession, from the idea that advertising was a hard science (propounded by David Ogilvy and others) to the idea that advertising was "an art." Most importantly, it's a fantastic read-Tom Frank is a great writer with a fantastic turn-of-phrase, and is better thinker than 90% of academics in the humanities today.

5 out of 5 stars ..........2001-04-12

in fact, Frank's point is that advertising did NOT necessarily co-opt counterculture. if he labors over anything, it's his assertion that the Creative Revolution in business practically preceded the existence of a widespread counter-culture movement. as far as his scorn, it was rather obviously directed only at the baby-boomers and historians with bad memories...the ones who insist that 60s youth culture was completely non-commercial, the ones who need to believe in The Man (especially the man in the gray suit).

i thought that the book was extremely engaging. frank is very insightful, and his writing is entertaining. i laughed a lot, and said, "Right, exactly!" so many times. i did not get any sense that frank had any real trouble with the conquest of cool or even consumer culture. he develops his thesis so precisely that there was no room for censure. as far as offering a solution--the book doesn't present any Problem to be solved. it's an examination of the relationship between commercial and counter culture. Most importantly, it's a rethinking of that relationship through the lens of the late 50s and 60s.
Cable Cowboy: John Malone and the Rise of the Modern Cable Business
Average customer rating: 4.5 out of 5 stars
  • Cowboy Malone
  • An insider's view
  • Slick; Totally One-Sided, No Real Analysis
  • The Godfather
  • Excellent read!
Cable Cowboy: John Malone and the Rise of the Modern Cable Business
Mark Robichaux
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 047123639X

Book Description

An inside look at a cable titan and his industry
John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than twenty-five years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company TCI and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life. Cable Cowboy is at once a penetrating portrait of Malone's complex persona, and a captivating history of the cable TV industry. Told in a lively style with exclusive details, the book shows how an unassuming copper strand started as a backwoods antenna service and became the digital nervous system of the U.S., an evolution that gave U.S. consumers the fastest route to the Internet. Cable Cowboy reveals the forces that propelled this pioneer to such great heights, and captures the immovable conviction and quicksilver mind that have defined John Malone throughout his career.

Customer Reviews:

4 out of 5 stars Cowboy Malone.......2007-09-17

I liked the way it was written. It gives you a broad idea of how the cable industry developed over the years. Goes in to details of specific deals that gives you a better feeling of how the industry dealt with growth, changes in technology, competition, content suppliers, etc.

5 out of 5 stars An insider's view.......2005-08-02

A great inside look at one of the most powerful players in media. Cable Cowboy tells the great story of how Malone built his emprier and -- for better or worse -- how he used that power. A great read.

2 out of 5 stars Slick; Totally One-Sided, No Real Analysis.......2005-06-24

What this book is really about is how during the last 1/4 of the 20th Century, our governments allowed a few rough and tough businessmen to carve out the new American technologies, with little or no regards to any public interest. First of all, the entire satelitte technology came out of Naval communications and had been paid for already by Federal taxpayers. Then the cable cowboys were able to string their lines along the regulated telephone lines and telephone poles, which had already been paid for also by everyone in their phone bills. There is nothing in the book about this reality, and only a little on what happened to those who tried to question these things and were slammed along the way. Yet, Mr. Malone seems to despise Al Gore and the Federal Government and wonders why anyone has the right to question his motives or actions.


Why is there no real competition? Even with satelitte tv, cable still represents at least 3 separage monopolies. Try to guess why the politicians gave away the monopolies and anyone who questioned this became the target of personal and viscous attacks, if not more. Where were the regulators? There is no other comparable monopoly in America, with the average citizen's 4th or 5th largest expenditure each month going to cable tv and/or cable hi-speed internet.

Who makes the decisions as to what channels are broadcast? Only in America would we turn over these kinds of decision to nameless businessmen, hiding behind huge corporations and limited partnerships. In my own community, on the "local government channel", the elected and appointed politicians from one political party appear almost daily. Those persons from the other major party do not appear at all. The perfect alliance: local government, a faceless corporation or limited partnership and monopoly rates.

This is the real scenario of a big part of cable tv and there is really nothing on the book on these kinds of things. One should read the Stephen Keating book, "Cutthroat: High Stakes and Killer Moves on the Electronic Frontier" to get better insight as to the reality of cable-tv development.

5 out of 5 stars The Godfather.......2005-04-13

An engaging and accessible account of one of America's great business leaders and a complicated industry. Whether your interest is the cable industry, general business, leadership or free enterprise, this is the book for you!

5 out of 5 stars Excellent read!.......2003-01-30

Fun, interesting, and insightful read. Provides clear explanation of the financial transactions utilized to help Malone build his cable empire.
Sugar and Slaves: The Rise of the Planter Class in the English West Indies, 1624-1713 (Published for the Institute of Early AME)
Average customer rating: 5 out of 5 stars
  • Excellent Research
  • the brutality of the West Indies slave trade
  • Thorough and Readable Study of Plantation Development
Sugar and Slaves: The Rise of the Planter Class in the English West Indies, 1624-1713 (Published for the Institute of Early AME)
Richard S. Dunn
Manufacturer: The University of North Carolina Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0807848778
Release Date: 2000-05-10

Book Description

First published by UNC Press in 1972, Sugar and Slaves presents a vivid portrait of English life in the Caribbean more than three centuries ago. Using a host of contemporary primary sources, Richard Dunn traces the development of plantation slave society in the region. He examines sugar production techniques, the vicious character of the slave trade, the problems of adapting English ways to the tropics, and the appalling mortality rates for both blacks and whites that made these colonies the richest, but in human terms the least successful, in English America.

Customer Reviews:

5 out of 5 stars Excellent Research .......2006-02-26

Dunn does an excellent job of explaining the planter class in the West Indies. His research is excellent and his writing style is clear and devoid of that crazy academic jargon so often found in history books. This is my first book on planters and it gave me a good fund of knowledge on the histories of Barbados, the Leeward Islands, and Jamaica, and it outlined in detail how the planters made or lost money. For me, it's Dunn's careful unraveling of the planters' financial arrangements and entanglements that made this book absolutely hard to put down!

5 out of 5 stars the brutality of the West Indies slave trade.......2003-01-01

In "Sugar and Slaves," Richard Dunn shows not only the brutality of the West Indies slave trade that revolved around sugar, but also how slave owners "created a society...radically different from the one they left at home." He notes that while these planters brought with them to the islands their laws, church and social institutions, these settlers early on "developed their own lifestyle...bent by their eager embrace of African slavery." (46) Dunn persuasively argues that European planters who came to the West Indies traveled literally and figuratively "beyond the line" of normal, British social conventions, and created a world in which "everything goes," particularly the exploitation of slaves and natives in the creation of a dominant master class. These rapacious men, he argues, quickly adapted to harsh climatic conditions by abandoning the use of lower class but white indentured servants in favor of exploitable, controllable Negroes once the sugar boom created a demand. "The rape's progress was fatally easy," Dunn notes: "from exploiting the English poor to abusing colonial bondservants to ensnaring kidnaps and convicts to enslaving black Africans." (73) Unlike his Chesapeake or Lowcountry counterpart, the West Indies sugar lord produced nothing but his staple crop, and relied instead on imports for all other necessities. "In short, the English sugar planter was more strictly a businessman than the senhor de engenho of Brazil." (65) This was a marked difference from other English settlement and colonization patterns, which Dunn concludes is evidence of the atypical class of planter the Caribbean islands fashioned.

5 out of 5 stars Thorough and Readable Study of Plantation Development.......2000-03-27

Richard S. Dunn examines the British colonialization of the West Indies. Dunn considers numerous colonies, but Barbados takes early preeminence. Dunn discusses the adventurers of the first twenty years, mostly small-scale farmers; the cavalier-planters of the 1640s and '50s, Royalist exiles who fled the English Civil War; and the slaves who became a majority of the population in the period Dunn considers.

Dunn offers a detailed contrast between the lives of the planter elite and the enslaved majority. This is a landmark work in the history of plantation agriculture in the West Indies.

The work should also interest readers of Southern history. Dunn compares the rise of a cavalier elite in Barbados to the same development in Virginia. Planters from the West Indies, especially Barbados, dominated the early years of the colony of (South) Carolina.

Other works on this period of West Indian history are Richard Sheridan's Sugar and Slavery and Gary Puckrein's Little England. Works by Hilary Beckles examine the lives of women and Blacks in this period of West Indian history.
Jolly Roger With an Uzi: The Rise and Threat of Modern Piracy
Average customer rating: 3 out of 5 stars
  • A much needed warning on today's high seas lawlessness.
  • A good start on the problem of modern piracy
  • A GOOD BOOK
  • a great modern piracy book
Jolly Roger With an Uzi: The Rise and Threat of Modern Piracy
Jack A. Gottschalk , Brian P. Flanagan , Lawrence J. Kahn , and Dennis M. Larochelle
Manufacturer: US Naval Institute Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1557503281

Book Description

Far from being a thing of the past, piracy has become a real threat to all who sail the oceans, regardless of the size or type of their vessel. In the past year alone, reported pirate attacks have increased more than eighty percent--and a large number are believed to go unreported--yet few people are aware of the scope and ferocity of today's marine terrorism. This book warns seafarers of the worldwide problem and suggests actions to be taken. It is written for a broad audience, from pleasure-boat sailors and professional mariners to ocean-liner executives and government officials. Jack Gottschalk and Brian Flanagan, practicing attorneys well versed in the subject, present some memorable case studies to illustrate the problem. They call attention to the fact that no location is entirely safe, although the preponderance of reported pirate assaults occur in the waters off Indonesia, Brazil, Somalia, and in the South China Sea. They describe the modern-day pirate as motivated primarily by greed, but not necessarily part of an organized crime group. As the title of the book indicates, pirates often use high-power automatic weapons, and they escape in high-speed boats. Most plan their attacks carefully, frequently using information gained through government agencies in ports. The costs, both in terms of economic loss and deaths and injuries to seafarers, are enormous. To curtail the crime, the authors suggest U.S. policy reforms, new roles for government agencies and military and maritime enforcement units, and a redefinition of jurisdictions.

Customer Reviews:

5 out of 5 stars A much needed warning on today's high seas lawlessness........2000-07-05

Jolly Roger With An Uzi lays out the history, rise and threat of modern piracy on the high seas. Reported pirate attacks have increased more than 80% (with a large number believed to go unreported), and this much needed expose warns seafarers of the scope and ferocity of today's maritime violence, suggesting actions that can be taken to be secure on the oceans of the world. While pirate assaults principally occur in the waters off Indonesia, Brazil, Somalia, and the South China Sea, no location is entirely safe. Today's pirates use highspeed boats and automatic weapons, plan their attacks carefully, utilize information gained through government agencies in seaports, and cost severe economic losses, mounting deaths of mariners, and horrific tragedies for sea-going passengers. Jolly Roger With An Uzi also offers suggestions for American policy reforms, new roles for government agencies, military, and maritime enforcement unites, as well as a redefinition of jurisdictions on the high seas. A unique and long needed clarion call of alarm, Jolly Roger With An Uzi is highly recommended reading for students of international studies, maritime studies, maritime enforcement personnel, and the business community engaged in maritime shipping.

3 out of 5 stars A good start on the problem of modern piracy.......2000-06-03

This subject is hard to get a handle on and the authors do make an attempt in a slim volume of work. But sadly, what I saw was the InternationalMaritime Bureau report on piracy, three years out of date.

However, this is a good faith effort, details are hard to find, but, of course I would have liked more. Much of these incidents are sketchy, little more than a report on ship name, location of attack and what was taken.

The authors do make the point that piracy is still rare, but it is a violent crime and does affect maritime community -- who wants a shotgun stuck in your face as they rob all your personal possession?

The book lacks good methods for crews to counter piracy, "Maritime Terror," although a slimer volume, has more meat on that subject.

The authors spent some time handwringing on whether to carry arms or use firehoses to repel boarders. They didn't spend much effort on what a ship could do to prevent boarding in the first place, other than suggest "wagging the tail."

They did suggest one very good method of combating piracy, which was to insert special forces onboard during hih risk transits under a UN flag, but didn't flush that out in any detail.

Also, I would have liked to have seen an overview of shipping lane traffic, the shippers, their cargo, and how those ships are crewed. They did give gross numbers in a risk analysis, but that could have made a good chapter.

Finally, the risk to pleasure boats was lightly touched on. I would have liked to have seen a map plotting high risk waters, something to avoid. Also, a plot of all incidents and a rating of high risk ports.

Overall, I was dissapointed. I expected a better book from the US Naval Institute.

4 out of 5 stars A GOOD BOOK.......2000-05-11

AS A PLEASURE BOATER WITH EXTENSIVE EXPERIENCE IN SAILING THE CARIBEAN, I FOUND JOLLY RODGER WITH AN UZI TO BE A MOST FASCINATIONG READ. ANYONE WHO GOES ANYWHERE ON THE OCEAN SHOULD BUY IT.

1 out of 5 stars a great modern piracy book.......2000-04-22

A great book a book on a very rare crime.I think there's more modern pircay attacks then people think.
Rise and Decline of U.S. Merchant Shipping in the Twentieth Century (Twayne's Evolution of Modern Business Series)
Average customer rating: Not rated
    Rise and Decline of U.S. Merchant Shipping in the Twentieth Century (Twayne's Evolution of Modern Business Series)
    Rene De LA Pedraja
    Manufacturer: Twayne Pub
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0805798269
    The Rise of Modern Business in Great Britain, the United States, and Japan, Second Edition, Revised and Updated
    Average customer rating: Not rated
      The Rise of Modern Business in Great Britain, the United States, and Japan, Second Edition, Revised and Updated
      Mansel G. Blackford
      Manufacturer: The University of North Carolina Press
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0807847321
      Release Date: 1998-07-08

      Book Description

      Newly revised and updated, The Rise of Modern Business compares and analyzes the development of business and business institutions in Great Britain, the United States, Japan, and, to a lesser extent, Germany from the preindustrial era to the present, with emphasis on the twentieth century. Because the evolution of business has been profoundly influenced by its environment, this study pays close attention to connections between business development and political, social, and cultural changes. It also offers an insightful argument on similarities and differences in global business development: the similarities result from the technological and economic imperatives of industrialization, and the differences result from the decisive influence of the national environments—laws, politics, social norms, and culture—within which businesses operate.

      This edition of The Rise of Modern Business further highlights the diversity and complexity of business developments by examining both manufacturing and nonmanufacturing firms, exploring the development of small firms in addition to big businesses, and weighing the importance of labor and government for business development in all four nations discussed.
      Otis: Giving Rise to the Modern City: A History of the Otis Elevator Company
      Average customer rating: 4.5 out of 5 stars
      • Not quite as 'elevating' as I expected
      • Better than I expected
      • Up-Down..None of above....
      Otis: Giving Rise to the Modern City: A History of the Otis Elevator Company
      Jason Goodwin
      Manufacturer: Ivan R. Dee, Publisher
      ProductGroup: Book
      Binding: Hardcover

      Company ProfilesCompany Profiles | Biography & History | Business & Investing | Subjects | Books
      GeneralGeneral | International | Business & Investing | Subjects | Books
      GeneralGeneral | United States | Americas | History | Subjects | Books
      GeneralGeneral | Americas | History | Subjects | Books
      ASIN: 1566633850

      Book Description

      Elisha Graves Otis's safe elevator made possible the construction of the skyscraper and laid the technical foundation for dynamic urban centers around the world. Jason Goodwin's account of the product and the business that Otis created is an American story of continuous growth and reinvention.

      Customer Reviews:

      3 out of 5 stars Not quite as 'elevating' as I expected.......2004-02-13

      I enthusiastically added "Otis" to my Wish List when it was released, largely on the strength of a positive review in the WSJ, and recently acquired a copy after a decent, two-year wait. The companion editorial and positive customer reviews on this page amply show how and where the book is strongest, in detailing the corporate-history activities that promoted Otis to prominence and dominance in the elevator industry.

      BUT, what I found hugely missing from the book was a systematic, engineering-oriented account of elevator technologies, in the form of line drawings, photographs or diagrams. The 48 pp of B&W material alluded to in the reviews cover mostly on-site head shots, more appropriate for an in-house corporate publication.

      The text makes numerous references to particular elevator technologies, favoring them with a cursory verbal description, but no real sense of what an installation looked like. The only verbal description that does justice to any conceptual design is Goodwin's description of Otis' early "stunt" elevator, where a rope pulled upward on a flat, flexible steel bar mounted flat on the cage roof, and wider than the cage, so that when pulled, the bar bent upward in the middle and retracted from the side rails, allowing the car free travel, but when the rope was cut, the steel bar flattened out and its projecting ends stuck in the side rails to arrest the fall.

      So, if you want to learn something about the mechanics of elevators, look elsewhere; perhaps in a classic compendium of old Scientific American issues and articles from the 19th century entitled, "Free Enterprise Forever." In short, the book is competently researched and written, but not very interesting. A better bet is The Mechanical Turk, by Tom Standage, an intriguing, ilustrated account of a seemingly mechanical chess-playing wizard.

      5 out of 5 stars Better than I expected.......2001-10-15

      I've worked for Otis for nearly 30 years. I thought I knew how the company started and grew, but I was wrong. This book, produced by United Technologies, Otis' parent corporation, could have just been a promotional piece, but to the credit of the author I found it to be a well researched, well written chronical of Otis' humble New York beginnings in 1853 through today's global presence.

      It is a book written for people who are interested in the growth of the world's greatest cities and a company that was instrumental for that growth.

      The biggest surprise was the book's readability. Goodwin helped me understand the personalities and motivations of the people who brought Otis to where it is today. He painted pictures of the situations surrounding the events which helped me understand the logic behind Otis' progress. I felt he dealt honestly with United Technologies' takeover of Otis in 1976 (which I experienced) and brought the influences of Otis' global operations into perspective.

      It is an eye opener for internal Otis associates, and an educational experience for non-Otis readers who want to learn how a company can start from nothing and influence the way we all live. It is a book about machines, business, cities, and time. I highly recommend it.

      5 out of 5 stars Up-Down..None of above...........2001-10-09

      "Elevators'..is modern sounding,compared to stevadore implication of British..'Lift'. Began in 1853 by mechanic Elisha Otis,(NY foundry), this corporate history was commissioned by parent co...United Technologies,which paid in advance for 'modest # of copies". Otis's automatic braking system took fear out of skyscrapers-, but implosions of WTC has put it back
      The Once and Future Union: The Rise and Fall of the United Rubber Workers, 1935-1995 (Ohio History and Culture)
      Average customer rating: 5 out of 5 stars
      • An outstanding history of a labor union
      The Once and Future Union: The Rise and Fall of the United Rubber Workers, 1935-1995 (Ohio History and Culture)
      Bruce M. Meyer
      Manufacturer: University of Akron Press
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Biographies & Memoirs | Subjects | Books
      GeneralGeneral | United States | Americas | History | Subjects | Books
      20th Century20th Century | World | History | Subjects | Books
      GeneralGeneral | World | History | Subjects | Books
      Labor UnionsLabor Unions | Politics | Nonfiction | Subjects | Books
      ASIN: 1884836852

      Book Description

      While never one of the biggest unions in the United States, the Akron, Ohio-based labor organization, the United Rubber Workers (URW), wielded power for decades that seemed far disproportionate to the union's size. To tell the story of the URW is to tell a saga of conflict—internal and external. If the Rubber Workers were not battling a tire or rubber company at the bargaining table or on the picket line, then they were fighting within their ranks. Throughout the URW's history, its members operated a democratic union where the rank and file always made sure their leaders knew who really was in charge. The membership expected a lot from their officers, and if they were less than satisfied, then the leader would hear about it (and sometimes lose his job because of it). When the URW merged with the larger United Steelworkers of America (USWA) union in 1995, it was clear the URW's history needed to be chronicled soon.

      Once and Future Union traces the history of the URW from its controversial beginning to the present incarnation of the union, if not the United Rubber Workers in name, then at least as the United Rubber Workers in spirit. This is the story of the members who lived through the battles and the conventions, the strikes and the organizational campaigns. It is these memories that give the URW's history the life and dimension it so deserved. Just as the union was theirs for nearly six decades, so too this story belongs to them.

      Customer Reviews:

      5 out of 5 stars An outstanding history of a labor union.......2002-09-05

      This is a highly detailed, factual yet lively book on the United Rubber Workers union. The author, through many, many interviews and extensive research, has fashioned a book that tells the story of a truly American institution's birth, growth, heyday, decline and recovery when it merged into a larger union.

      This book is useful to anyone who is interested in the American labor movement. It should be a must read for economics and American history classes.
      Anglo American and the Rise of Modern South Africa
      Average customer rating: Not rated
        Anglo American and the Rise of Modern South Africa
        Duncan Innes
        Manufacturer: Monthly Review Press
        ProductGroup: Book
        Binding: Hardcover

        South AfricaSouth Africa | Africa | History | Subjects | Books
        ASIN: 0853456283
        Anglo: Anglo American and the rise of modern South Africa
        Average customer rating: Not rated
          Anglo: Anglo American and the rise of modern South Africa
          Duncan Innes
          Manufacturer: Raven Press
          ProductGroup: Book
          Binding: Unknown Binding

          EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
          South AfricaSouth Africa | Africa | History | Subjects | Books
          ASIN: 0869752596

          Books:

          1. The First 90 Days: Critical Success Strategies for New Leaders at All Levels
          2. The Full Costs and Benefits of Transportation: Contributions to Theory, Method and Measurement
          3. The Fundamentals of Municipal Bonds, 5th Edition
          4. The Global City: New York, London, Tokyo.
          5. The Invention of Hugo Cabret
          6. The Lean Manufacturing Pocket Handbook
          7. The Lean Pocket Guide
          8. The Metaphysics of Virtual Reality
          9. The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else
          10. The New Economy of Nature

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