Book Description
Learn the new rules of real estate marketing!
Old rule: Your website is all about you.
New rule: Your website is all about the customer.
Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.
Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.
These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!
Customer Reviews:
Outstanding Resource.......2007-08-01
This book is very simple for IT guys, But It will be interesting for those IT Experts who are new in Real Estate Online Business.
It covers from A-Z, with details and researches, full of examples and ideas.
There are too much examples and ideas that you will not be able to use all.
I recommend this book to IT Experts who are working in Real Estate Industry, New Real Estate Agents and Brokers, Real Estate Agents who are going to update thier websites (If they had one before ! ), and YOU.
A Complete "How To" for online real estate.......2007-06-27
This information will help the new and "not so new" agent understand the principles of working in an online world. From email to web presence, branding to building a business one can sell in the future, this book is replete with tips, tricks, links and insight from some leading real estate trainers and agents. Presented in a clear, easy to follow fashion you can use right now, this is a must read for anyone interested in the "new rules" of real estate.
The best e-marketing book yet!.......2007-04-20
As a VRA I am always loking for the best ways to market my clients to the Real Estate community. This book has it all when it comes to marketing Real Estate online. It has given me my e-marketing strategies, web site ideas and ways to market Realtors to the online community. It is an A+ in my book.
Great view of technology in real estate.......2007-04-20
As the world of real estate has become more automated, it's clear that online marketing is an integral part of that world. From personal experience, I have observed that the majority of real estate agents don't have a clue about websites or online strategies. This book covers from the basics all the way down to the nuts & bolts needed to effectively reach the internet generation of consumers. I highly recommend this book for any agent interested in learning what it takes to compete in the new reality of real estate.
basic info.......2007-03-08
If you are an agent and have been doing online marketing this probably won't be a big help. If you are just getting going it makes for a good read and has some helpful info.
Book Description
Praise for the first edition of Multiple Streams of Internet Income
"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day."
—Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die
"Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money."
—Bob Proctor, author of the bestseller You Were Born Rich
"The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons."
—Jay Conrad Levinson, author of the Guerrilla Marketing series
"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!"
—Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks!
"Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations."
—Dan Poynter, author of The Self-Publishing Manual
Customer Reviews:
ehh...not that great.......2007-09-29
The internet marketing world is so overcrowded that it may be impossible to make consistant returns. This book does have decent info for beginers but i doubt anyone will get rich quick on the techniques described in this book. save your money and invest.
Inspiring.......2007-09-11
Over the years I have enjoyed reading everything Allen writes. In this book he builds on his idea of making money from multiple sources, and focuses of course on Internet business ideas.
Allen spends too much time, in my opinion, discussing the creation of an email list, which you then use to send ads to. This is fine for a long term approach to Internet marketing, but won't help you make money this week.
You may also like a report published by Ron Taylor, Make Money Online: My Formula For Online Marketing Success.
Can You Make Multiple Streams Of Income Online? "http://www.the-secret-is-out.com.......2007-05-23
I first learned of the term Multiple Stream Of Income from Robert Allen the No Money Down guy. He pretty much coined the phrase all the way to the bank. I read his book a few years ago, it was the number one best seller on The New York Times Best Seller's list. I was so thrilled to get my hands on it I just knew that this was the long awaited manuscript that we marketers wanted to give it a test drive.
It was a good read, however it had too many twist and turns and it cost a bit much at the time to implement his methods from just one website, and it was not the results I was looking for. I knew there had to be a better way for us new marketers to reach that illusive extra income stream.
This Book Inspired Me For Many Years To Seach For A MSI Website:
I begin to wonder, can you actually make multiple streams of income online? I continued my search for the missing pieces of the MSI puzzle that would put it altogether; With the many product offers that promises you the world if you would try this program, and use it with this technique, and you'll surely be on your way to riches.
After several years of online seeking, I can now say I've been to the mountain top of internet marketing offers, and what I have come down with is this; there are many claims being made about multiple streams of income online that you can use right now in your marketing campaign to a steady flow of extra income. I found this unique website with multiple streams of income you can get from Google, Ebay, Clickbank, CJ; etc. All from one cool little website. I have studied the likes of Tim Knoxs, Brad Callen, Mike Falsaime; etc, and a host of other top online experts in this field of multiple streams of income and their proven systems, and what I have found will surprise you.
Don believes that less than 5% of the marketers are making it online, and 95% of the programs online are a waste of money. There are no more secrets, just the facts. If you are focus you'll learn one of many proven marketing tools [...]
Not a good starter.......2007-03-15
Save your money if you are a novice with PC's / cyber space.
how to mass spam and talk about yourself!.......2007-02-23
Reading this was an ENORMOUS waste of my time. Half way through the book, I realized that I didn't know anymore about making money online than I had before. All Allen does throughout this book is talk about how great he is and how he did this, that and the other thing. He talks about all these so called wonderful marketing strategies, when really all he's doing is promoting spam. I'm not even ON his mailing list and I'm getting [...] from him in my inbox. It's disgraceful. I do not recommend you waste your money on this book.
Book Description
Unleash the power of blogging in your real estate business
Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.
Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:
- Develop an effective Internet marketing strategy
- Generate leads consistently at almost no cost
- Define yourself as an expert in a particular area
- Serve your market niche
- Establish long-term relationships with your customers
- Create content that attracts major search engines
- Create buzz about your blog in the media
Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!
Customer Reviews:
Excellent source for Real Estate Bloggers.......2007-04-27
There are many great books on blogging, this book in particular was extremely helpful to me as a new blogger not only because it relates specifically to my field, but because it helped me with basics and it was easy to read and follow. The book is up-to-date, filled with great resources and examples and recommend it to anyone who is considering blogging. It talks about subjects like finding your voice to finding your audience in order to be successful at blogging.
A focus on all the wrong things.......2007-03-26
I delayed buying this book, hoping that it wouldn't be as bad as it proved to be.
It's a muddled brain dump of both good and bad advice about blogging, but with a focus on all the wrong things.
The single biggest problem is that it panders to the standard real estate agent thinking that there's a magic bullet out there that will give the agent an edge over his or her competitors. The current magic bullet is blogging.
Left out of the books is any serious discussion of what should have been the starting point: a blog can't attract an audience without a focus on delivering something of value to a targeted audience.
The authors pay modest homage to this concept, but virtually everything they write undermines it. They encourage agents to write about anything and everything, and tell them what they want to hear: you can be an expert simply by claiming to be one and having a blog.
Agents should spend the time learning something substantive that consumers want to know instead of reading this book.
The popularity of this book will do much to undermine any potential value that real estate blogging has to those agents who want to pursue it as a way of developing, honing and communicating real expertise. An army of idiot brokers will, on the advice of the authors, be babbling on with no focus and will discourage anyone from even looking at the occasional good real estate blog.
Real estate blogging, if the authors of this book find an audience that follows their advice, will be just as useless a field of garbage as real estate agent Web sites have become.
Blogging Captures the Imagination of the Real Estate Industry.......2007-03-21
In 2004, however, blogs unexpectedly vaulted into the forefront of major media, and today there are thought to be more than 30 million bloggers contributing on some kind of regular basis - a community that grows by the thousands every single day.
Blogging is rapidly developing into an instrument whose purpose, among others, is to establish an online presence, improve visibility, build a sense of community, maintain an open dialogue for clients and prospects, and offer valuable information - all of which is accomplished in a facade-less, unfiltered, much more candid way.
Therefore, by definition blogging has a huge potential in real estate - both for brokers and agents. It is another untapped, powerful tool for the tech-savvy agent, another hi-tech weapon in the real estate sales arsenal that should be used in tandem with the myriad of Internet-related innovations like websites, search engine optimization, and video and audio broadcasting, to strengthen the agent's overall marketing package and enable him or her to present a homes sale or purchase experience that leaves client expectations in the dust.
As more traditional marketing avenues and vehicles continue to lose market share to their digital cousins, the real estate industry would be wise to gain as much understanding as we can about all of the potential advantages inherent in the organic World Wide Web, and all the new strategies, including blogging. In this new book, Richard expertly details and clarifies this new phenomenon for real estate professionals. It is the best book on blogging for real estate professionals.
Embrace, explore, and engage it. Conquer its intricacies, share in its knowledge base, maximize its huge potential and then set a path to become the real estate blogging authority in your local market.
Stefan Swanepoel
Thirteen time author including
Real Estate confronts Reality (1997) Real Estate confronts the Future (2004) and Swanepoel Trends Report (2007)
A great resource for real estate professionals.......2007-01-04
Real estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd?
One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase.
If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly.
The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice?
I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...
A Must-Have for Any Bloggers' Library..........2007-01-04
Man! I thought I was inspired to be a Blog-master before the book showed up on my front porch! Even after I read only a few chapters my mind was about to *POP!*- but in a good way... Realty Blogging was referred to my by a fellow blogger, so I ordered it right away. See, I am new to the Blogosphere and am NOT very tech-savvy, not even a little bit. So, there were a lot of "unknowns" to me about blogging. Besides the fact that this book was crammed packed with useful information, what I LOVED was that it was not written in "Geek-Speak" -I could understand everything. (Yay!) I also appreciated how it broke down all the different facets of blogging- what it is, why a real estate agent should do it, and how to effectively maintain a blog... It is a valuable reference book for any real estate agent in any stage of blogging. Because it was so packed with info., I will be able to reference it again and again as I grow as a blogger. Buy it. Read it. Keep it handy.
Average customer rating:
- This book is on the fence.
- Good for the late 80's -- maybe
- Survival of the Fittest for Realtors
- A needed source for Realtors
- Great! Even if you HAVE a clue!
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Terri Murphy's E-Listing and E-Selling Secrets: For the Technologically "Clueless"
Terri Murphy
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Similar Items:
-
Terri Murphy's Listing and Selling Secrets: How to Become a Million's Producer
-
The Hottest E-Careers in Real Estate
-
Real Estate Rainmaker: Guide to Online Marketing
-
8 New Rules of Real Estate: Doing Business In A Consumer Centric, Techno Savvy World
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Click & Close
ASIN: 0793135486
Release Date: 2000-11-09 |
Book Description
In Terri Murphy's E-Listing and E-Selling Secrets readers will learn how to master listing and selling items over the internet, and to match tech-savvy customers at their level. As an industry expert, Terri offers easy to follow explanations. This book is for everyone, including the ""Technologically Clueless,"" who want to participate in the new buying and selling trends of the future.
Customer Reviews:
This book is on the fence........2003-06-10
If you are a super tech. person, you will learn nothing new. However, if you are a beginner, you will find some good data.
Buy it used and you should be o.k.
Good for the late 80's -- maybe.......2002-01-31
Good insight into the relationship between the internet and how it might affect real estate. However, the info is very basic and maybe relevant for the early 90's. I thought since this book was published in 2000 that it might be more up to date. By now, everyone knows what a web site is and what e-mail is. This book gave no relevant insight into how to make technology tools work for you. I was highly disappointed. If you are clueless about the internet and in your later years, you may benefit --- but if you are there are much greater books out there about the internet. You would not have a computer geek try to tell you about real estate, why have a realtor TRY and teach you about the internet!!!
Survival of the Fittest for Realtors.......2001-01-15
When I started this book, I figured I'd hihglight Ms.Murphy's best pointers for taking real estate business from traditional marketing forms to easy e-listing and website applications. Turns out, I practically highlighted the entire book! What a wealth of step-by-step action for even the beginner Internet user . . . and a veritable encyclopedia of the most creative innovations she and Realtors around the world are already using. I'm convinced this is the only way Realtors will continue to profitably exist - and all the answers to that existence are right here.
A needed source for Realtors.......2001-01-03
Terri Murphy captures the world of the internet in a simple and easy to use format. Any Realtor with the expectation of staying in business must have! An easy to read guide that can help explain the basic's of dealing in todays marketplace. This book contains many helpful hints and walks you through the why's and the why nots of how to get started dealing with our new "dot-com" world. This book will remain on your desk as a reference source, and is an excellent gift to share with anyone who testing the waters of the internet. Complete with numerous web sites to view, and technical help to ease your transition into and on the web! A solid tool.
Great! Even if you HAVE a clue!.......2000-11-18
I had the chance to pick up this book in San Francisco at the NAR convention. Boy was I surprised! I've built a couple of websites, and own more domain names than I care to admit...so, I'm pretty technologically adept. Ms. Murphy still answered a lot of questions about real estate and technology. In other words, you don't have to be clueless to get a TON out of this book. There is so much out there for agents. I personally find it hard to wade through all the technology offers that come into my e-mail everyday. It's tough to know what's good, what's not, what works, and what is a waste of time and money. She gives great tips about all areas of real estate and the Internet. Now if she just had the magic answer to avoiding cold calling and door knocking!!
Book Description
NULL
Customer Reviews:
A complete waste of time and money.......2005-05-04
Reading the title and the back cover you would expect gaining some sort of marketing knowledge of the real estate industry...? This is not only badly written but also filled with irrelevant information that will really upset you if you have more brain than a block of bricks: "Drive defensively" "do not lie cheat or steal from anyone" are the recommendation given to you to reach a high level of professionalism in the real estate industry....??? This book has really poor and irrelevant content and is a complete waste of time. I consider it a dangerous tool for those out there who have no marketing or business experience as following listed marketing advices will only help you reaching the level of mediocrity that the writers seem happy to share with the world. I have not been so upset by a reading in many many years.
Book Description
A surefire plan for supplementing your income-or making a fortune-on the Internet
In Multiple Streams of Internet Income, Robert Allen, bestselling author of the #1 megahits Nothing Down and Creating Wealth, offers six surefire methods for making serious money online-even if youre a computer novice. Allen offers step-by-step plans for earning Internet riches, based on the timeless principles of marketing you must learn to increase the odds of your success. He also provides strategies, techniques, and visual tools for achieving the life you dream about. Learn how to:
- Earn profits in just one hour-starting from scratch
- Double your current "offline" business by going online
- Launch an Internet business in hours-not days or weeks
- Set up six robust streams of Internet income that flow 24/7/365
- Deliver your marketing message to consumers faster, cheaper, and easier
- Operate your business from any telephone in the world
- Drive traffic to your site and get people to beg for your products
- Turn junk into cash with auctions
- Make advertising pay for you
- And much, much more
"If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allens new book is just in time to save the day." âJack Trout, President, Trout & Partners, Ltd., and author of Differentiate or Die
"Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in todays new economy. I cant wait to use its wisdom!" âKen Blanchard, coauthor of The One Minute Manager® and Big Bucks!®
Customer Reviews:
Save your money........2007-07-20
I didn't feel I learned anything new and it wasn't worth the time to read.
Not so much.......2007-06-07
Want to know his secret for making $24,000 in 24 hours? First you need to create a website and get thousands of people to sign up for your free newsletter. (He sort of glosses over exactly how he did that). Then wait a year or two to get your subscribers to trust you. Then send out an email selling something to your subscribers and sit back while watching the money flow in. It's as "easy" as that!
I thought his "Multiple Streams of Income" was a pretty good book. Good enough that I actually used some of his ideas in that book a few years back and still have some income streams from them. But this book was practically worthless. The ideas are outdated, the marketing strategies were obvious, and there was no real value from reading it.
If you really want to see what this book is about, check it out from the library and save your money on something else.
Multiple Streams of Internet Income-Great Read!.......2006-06-05
Mr. Allen does it again! He share's a step-by-step plans for earning an income thru the Internet based on the solid principles of marketing I and my parnters have used for our site www.selfdefenseeducation.com
There is some of the sections that I was already doing , but it still was a great review!
It was worth it!
Devin Willis
Boycott Robert G. Allen!!!.......2006-05-20
Robert G. Allen is a notorious and relentless internet spammer. If you should happen to somehow end up on one of his email lists like I did, he will send you several junk emails a day. Unsubscribing doesn't work, and trying to block the sender's domain is useless because the emails are sent from a different domain every time. The funny part is that the emails aren't even coded properly. They always show up as just a bunch of html code. Would you really take internet money-making advice from a guy who can't even code html properly? Anyway, his spamming practices are completely illegal and it's only a matter of time before the law catches up with him. But that shouldn't come as any surprise considering that mister Allen has been in trouble with the law before. He's had several run-ins with the IRS, lawsuits against him, and a chapter 7 bankruptcy. I would also stay away from his Nothing Down real estate methods. Many of those practices are illegal, and the president of the Nothing Down club in Atlanta wound up in federal prison because of it. For more info on Allen, visit johntreed dottcomm, click on Real Estate Investing, then click Real Estate Guru Ratings. Bottom line, don't trust this guy and don't buy his books. And if you're reading this Mr. Allen, take me off your @%#&*$ mailing list!!!
Brainstorming ideas anyone can use to build their internet business.......2006-02-18
Robert provides several ways to produce internet income. The chapter on driving traffic to your site proved to be very helpful. Just the idea of the possibility of making money while you are sleeping is mind-blowing. Pick out one or two of his ideas and run with them. Take Action!
Book Description
Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook, it includes all of the techniques, strategies, and tactics necessary for effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent's Web success on his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The content emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates readers to get actively involved with the Internet.
Customer Reviews:
Results from marketing on the internet - Sales soar.......2007-01-01
It has been my good fortune to read this book. This could free you as you leap into the world of real estate in cyberspace. As a provider of internet related services to realtors, I found this book to be practical and well written to focus on creation of your web site, getting found - which normally means it's easier to pay per click. Get started and sending effective emails. As a self promoted internet optimization junkie, it's easy to understand and explains how things work, really there is no mystery to search engines, keywords, and meta-tags. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
This book conects the dots bwteen the web and Real Estate.......2003-03-21
I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. Personally I have 2 web sites and of course email; and there will come a time if it has not already happened where, you will not be able to operate in this business without either. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL.
This book conects the dots bwteen the web and Real Estate.......2003-03-21
I have seen no other book devoted to the internet and real estate. This book is loaded with good information on setting up a web site for your real estate interests or business. The book is written that even a person unfamilar with the technical aspects of the internet can benefit from this book. This book written in 2001 is up to date in the ever changing world of the internet. There are tons of web sites listed in the book, which if that was all there was in this book would be valuable. Ideas on the content of your web site is provided, as well as a chapter on email. Conventions with email, and even email etiquette. Anybody involved in real estate, whether an agent, broker, investor, or an individual buyer and seller of real estate will want to read this book. And don't forget about landlords and property manager, who should also have a web site. One advice given in the book is that everywhere that your phone number is printed so should your email address. I would only add to that also your web site URL.
Attention Realtors, Buy This Book:.......2000-08-19
Attention Realtors, Buy This Book: "Internet Marketing in Real Estate," by Barbara Cox and William Koelzer. Don't just buy it, read it. It could help your business immensely. It also could help you overcome your apprehension about all that World Wide Web mumbo-jumbo.
Finally, it could help to free you from the intimidation of all those salespersons clad in guru's clothing who conduct seminars and office meetings, touting the latest product or service that is claimed to be "essential" for your survival in the wild-and-wooly world of real estate in cyberspace.
It has been my good fortune to have an early look at this book published by Prentice-Hall. The authors, not real estate practitioners themselves, are both spouses of web-enhanced Realtors in South Orange County.
They know whereof they speak, as both are active providers of Internet related services to Realtors, and they have both had the combat photographer's up-close view of real estate in the trenches. Their target audience will find the book both practical and appropriately written.
"Internet Marketing in Real Estate" consists of five parts:
"Creating and Building Your Internet Presence: Your Web Site"
"Getting Found" (the all-important section)
"Effective E-mail"
"Time to Get Started" (developing tasks, time-lines, and a budget)
Appendices
No technical expertise is presumed on the part of the reader. Each part that deals with Internet and marketing related concepts begins with a friendly "learning the language" section. A great deal of effort is made to explain to the reader, in plain language aided with illustrations, how things work in the initially mysterious world of Web sites, search engines, keywords, and meta-tags.
Textbook-like, "Internet Marketing in Real Estate" starts its sections with "the basics" and then develops the concepts that have been introduced. Sections end with exercises that encourage the reader to put his/her new knowledge to work.
The book also integrates related topics that are not Internet specific. Chapter 1 of Part 1 could be titled "Real Estate Marketing 101." It is important toward understanding Internet marketing concepts but that is because it is basic to marketing per se. Parts of the effective e-mail" section are straight out of basic composition. They are highly relevant.
"Internet Marketing in Real Estate" doesn't deal with all the issues that bear discussing. No book does. For example, the authors do not engage the serious questions that can be asked vis-à-vis the relative effectiveness of dollars and time spent on Internet marketing as opposed to other kinds of marketing. That is not their purpose.
When confronted with a new marketing medium, a businessperson (real estate or otherwise) must always ask the question, "If I adopt this, what will I stop doing that I am doing now?" (If the task - or the dollars - represents an addition to present efforts, rather than a replacement, then presumably it replaces something we were doing or spending in our non-business lives.)
To the credit of Cox and Koelzer, they present with great clarity the tasks and range of costs associated with various levels of involvement in Internet marketing. They provide the real estate businessperson with the information that will enable him or her to make an informed decision about this medium.
For those who have already decided that they want to make an effort at Internet marketing, the Cox and Koelzer book will provide an invaluable tool. Even the sales-focused agent who leaves the details to his marketing people and technical assistants will want this book - to give to them to read.
Internet Marketing.......2000-08-13
I am a Realtor in South Florida who has just taken my buisness online.I was interrested in doing some reading on the subject and read many,many book reviews.I have to tell you I ordered this book"Internet Marketing in Real Estate"this book is unbelievable not only are they insightfull but they give you the address's to the sites with the information that they are discussing.If you you are even thinking about bringing your buisness into the year 2000 this book is a must have!Laura Pearlman
Book Description
Expert negotiators share their secrets on how to maximize sales and commission by combining a traditional sales strategy with today's technology.
Customer Reviews:
a great introduction to real estate sales!.......2001-07-03
I just earned my real estate sales agent certification in New York state, and I found this book to be EXTREMELY helpful! The agents and brokers in my office are always too busy to show me the ropes, so I decided to teach myself. This was the best resource for me on all aspects of real estate sales, and it was very easy to read and understand. Many of the scenarios discessed here haven't come up for me yet, but I know that when I try to close a tough deal, I'll turn back to this book again and again.
Average customer rating:
- On target info for perspective home buyers.
- What You Don't Know Will Hurt You!
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How to Find a Home and Get a Mortgage on the Internet
Randy Johnson
Manufacturer: John Wiley & Sons
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Binding: Paperback
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How to Save Thousands of Dollars on Your Home Mortgage, 2nd Edition
ASIN: 0471380725 |
Book Description
- Preview your new home on the Internet
- Get comparative sales information
- Qualify for the right loan
The do-it-yourself guide to home-hunting on the Web
Looking for a home? The Web offers you a wealth of resources-everything, that is, except a professional's advice. Now veteran mortgage broker Randy Johnson gives you the expert guidance you need to be a smart online shopper. In this clear, step-by-step guide, Johnson demystifies the homebuying process, explaining just how homes are appraised and priced, how the mortgage industry is structured, what a professional agent can and can't do for you, and more. Then he leads you online to the most useful Web resources for homes and mortgages. Using the Internet and this book, you'll have everything you need to make an intelligent decision about one of the most important choices of your life.
Use Cyberspace to Find Your Ideal Space!
- How to find the right home on the Web
- Research communities online-learn what the neighbors won't tell you
- Sites that help you figure out what you can afford and what kind of mortgage is best for you
- Getting a loan on the Web-pitfalls, cheats, and shady tactics to watch out for
- Selecting a reliable agent
- How to plan smart so you pay off your mortgage the month you retire
Customer Reviews:
On target info for perspective home buyers........2007-01-10
Johnson's attempt to educate perspective home buyers on the use of the Internet to find homes and mortgages is a "must read" for home buyers.
It seems to give the home buyer control over most aspects of his/her "dreamquest." It is a "do it yourself" demostration, a "problem solving aid" which equips the reader with some of the tools necessary to get the job done. The potential careful reader quicky discovers that the Internet can ease or solve most problems dealing with the purchase of a home!
What You Don't Know Will Hurt You!.......2000-12-18
Having purchased two previous homes, I thought I knew all there is to know: you call up a realtor who takes you around to see houses and you pick from a 30-year or a 15-year fixed rate mortgage. Wow! Was I wrong! Thanks to Randy Johnson's latest book on using the internet to find a home and get a mortgage, I now know that there are many types of mortgages available, many of them better- tailored to most people's needs than the two I've already named. I've learned the difference between a "mortgage banker" and a "mortgage broker" and that I may save thousands of dollars by using the services of an Upfront Mortgage Broker, one who agrees to sign a pledge to act in the best interests of the customer. I now know about the advantages of automated underwriting and the difference between rate versus fee when shopping for a mortgage. Imagine my astonishment to learn that paying points for a lower rate is a good strategy that may save me thousands of dollars in the long run! The author has made a highly technical subject easy to understand through charts and personal examples. I now have access to scores of helpful internet sites and forms to download. True to the book's title, I have shopped for a home in another state, qualified for a loan and am about to obtain a mortgage, all while sitting in front of my computer! If you, too, want to SHOP SMART for a home or mortgage, this is the book for you.
Average customer rating:
- Not really relevant
- Real Estate Professionals On Line Marketing How to Book!
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Agent Guru
Lori Robertson-Stoudt
Manufacturer: World Leisure Corporation
ProductGroup: Book
Binding: Paperback
Sales
| Real Estate
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ASIN: 0915009730 |
Book Description
A book written for the intermediate internet real estate professional. Agent Guru shows how to get the best out of various online listing databases, employ creative hyperlinking and provides invaluable agent and office website information.
The agent will learn about current and future online real estate trends, tour the most successful agent websites and know how to identify the major online players,both friend and foe to the agent.
Customer Reviews:
Not really relevant.......2005-11-05
This book is clearly outdated. Obviously technology marches on. Some of these techniques may have been relevant in 2000, but no longer are. You can find much better information online for free from people who actually know about internet marketing.
Real Estate Professionals On Line Marketing How to Book!.......2001-10-03
Excellent book for any real estate or ancillary professional who is unfamilar with how to market him or herself on the internet.
Great examples and written in very easy to understand english.
Not for the techno-geek, but written very well for the realtor who is busy selling houses rather than deciphering geek language!
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