Book Description
The 11
th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.
An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Customer Reviews:
Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts.......2006-09-28
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge
Very Helpful !!.......2005-10-24
Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.
MKT 301 - Textbook.......2005-09-06
The same great quality of a hardback in a paperback for less then half the price. Who can beat that?
Principles of Marketing by Philip Kotler and Gary Armstrong.......2005-08-05
I have used Principles of Marketing by Philip Kotler in my university days of the 1980s when I was learning the basics of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. The latest international edition, the 11th edition (2005) is really the top quality book that one would expert of Kotler and his colleague.
"Principles of Marketing" is an excellent textbook on the current marketing trends. It is an enjoyable and practical book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet.
Book Description
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Customer Reviews:
Micro Book.......2006-12-04
This was an awesome book although the instructor never used it, I am ready to sell it as like new if anyone is interested please contact me.
Feedback for textbook.......2006-11-05
Great Seller. Fast shipping and the textbook was as described. Thanks!
Easy to read. Easy to understand. Thorough........2006-07-19
I would have given it 5 stars if the price was lower, but that's what you get for text books these days. It was still cheaper than buying it at Berkeley's bookstore.
I found this book to be very informative and well written whith good flow and easy to understand examples. The author brings current events into the world of Microeconomics, and allows the reader to understand the underlying mechanism that drives the decisions we make. When used in conjunction with a class, or by itself, this book provides the novice with a thorough understanding of the principles of Microeconomics.
Book Description
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Customer Reviews:
4th Edition is different!.......2007-06-10
I was sold a used copy of the third edition and was told it was identical to the fourth edition. It isnt. The fourth edition has added questions that my instructor is having us answer for the course requirements. This means I have to go back and buy another copy of the book, this time the right edition! Dont be fooled - buy the edition of the book recommended for the class!
Can't find a better deal than this! .......2007-06-08
I recieved my puchase on time, and the study guide has been extremely helpful. I would definately make another purchase from here!
$105?!? Are you kidding me?!?.......2007-04-01
I bought this for my college daughter for her macro class. $105 for a paperback? And in its fourth edition, which means that the author has added half a chapter and made used versions of older editions no longer viable for students trying to get by with high college costs.
Unforgivable price gouging.
Book Description
These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events, while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified and logical organization that make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage the production possibilities frontier. Recent changes in the economy are highlighted so that readers can understand how these events actually affect investment decisions and policy. The 90s boom and the recent bust are examined.
New issues such as the movements for and against globalization, trade agreements and barriers, the World Trade Organization, the enviroment, child labor, sovereignty, the impact of AIDs on developing economics are all explored in this new edition. This book continues to provide an excellent foundation in the scope and method of economics; demand, supply, and market equilibrium; measuring national output and national income; long-run and short-run concerns; aggregate expenditure and equilibrium output; the government and fiscal policy; the money supply and the Federal Reserve system; interest rates and output; inflation; the labor market and unemployment; macroeconomic issues and policy; the stock market and the economy; long-run growth; and open-economy macroeconomics.
An excellent reference resource for those involved in fiscal decision-making policies, whether in government or in large, international firms.
Customer Reviews:
ok.......2005-10-02
it was in good condition but should have been cheaper compared ot the condition
not a well writen book.......2004-07-08
The authors don't know how to explain the theories in a easier way, on the contrary, they try to confuse you as much as they can. They also have all sorts of stupid examples which have nothing to do with reality. They are theorists, not good writers!
There are also many mistakes in the book. not too professional.
If your university requires this book, you do not have a chooose, but it is not a good one.
Principles of Macroeconomics.......2003-06-25
The book was pretty much cleaner than I expected!! All the deals went very smoothly, and I really like purchasing through Amazon.com already! Thanks for all the good deal!
Review of Macroeconomics by Case/Fair.......2001-08-24
The authors provide an understandable presentation of the dynamics of demand/supply, the price structure, equilibrium and concepts of elasticity. The data employed is current & this version is supported by the publisher in various prior versions , as well as, this successive version. The work has considerable technological support in the form of the CD Rom and various instructional materials.The authors provide a useful "News Analysis" to integrate current events into the text. This is very useful in providing background information for students. The problem sets are topical and challenging. There is a considerable discussion of international economics and transitional economies. Overall, the text can satisfy a wide range of student interests. i.e. Those students having a quantitative orientation will appreciate the considerable graphs throughout the text. Students having a more visual learning experience will enjoy the various news items throughout the text & the extensive discussion of basic definitions. The chapter summaries and WEB exercises are helpful in integrating the material & applying the various concepts using current technologies. This text should be employed for intensive renditions of introductory economics at the collegiate level.There is an appropriate amount of microeconomic coverage in the Principles of Macroeconomics, as well as, the more comprehensive Principles of Economics work. After having read this book, students should have a firm grasp of economics and the various data employed by industry. In addition, students will become more knowledgable on current events applicable to studies in this field. This work would provide very helpful background for further studies in Price Analysis and Econometrics (Mathematical Economics).
excellent economics text for beginners.......1999-02-12
I am teaching an Economics class at the beginning college level at a private business college. This book is one of the better business textbooks I have encountered. It provides real-life and simplistic examples to help students understand complex issues. I recommend it.
C. Le Fevre
Book Description
O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material.
The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).
For economists, financial analysts and other finance professionals.
Customer Reviews:
Macroeconomics: Principles and Tools.......2004-11-19
This easy-to-read, well-structured textbook is an excellent source of information for any economics student. I used this book for Principles of Macroeconomics, an online course I took over the summer. The book is simple yet gives sufficient detail on many topics to not only provide a broad overview, but it is able to go quite in depth. The authors provide the student with a great deal of tools to use and supply many activities, questions and methods to help relate concepts to the real world. This book is written much better than my Advanced Macroeconomics text and is much more student-friendly.
Not perfect, but pretty good.......2001-05-01
The book is by no means perfect, but it's a darn good book. Its major imperfection is that many important concepts are spread around and not specifically brought to the forefront alone. Otherwise, though, it allows for a great foundation in Macroeconomics for your GECO 200 or equivalent class.
Macroeconomics: Principles & Tools Review.......2000-03-31
This book gives a great overview of the study of economics. I used it for an Introduction to Global Economics class in college and found it to be easy to read and understand. The information is extremely up-to-date, and is displayed not only through text, but by charts and graphs as well. There also additional materials (practice test questions, a CD rom, and a guide to researching economics on the internet) which accompany the text which are available as well. Overall, a great book for the study of basic economics!
Book Description
This macroeconomics text is well known for using the Keynesian model in the teaching of economics; yet in recent editions, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/ aggregate demand model as a fundamental tool for learning macroeconomics. It achieves the right level of rigor and detail, presenting complicated concepts in a relatively straightforward manner and using timely economic data. Using puzzles, issues, and well-developed examples, the authors provide a good balance of theory to application. Homework Xpress and Aplia are available with the Anniversary Tenth Edition and two new sets of end of chapter questions have been added as well to help students prepare for exams: ?Test Yourself? and ?Discussion Questions?.
Customer Reviews:
Get Economics by Baumol........2006-07-22
Economics by Baumol covers both micro and macro. Get that book, and you don't have to buy two books. Hint.
Book Description
For the core course in Operations Management. Principles of Operations Management 6th edition delivers the best problems in the industry (ie. examples, solved problems, and homework problems).This brief version features 17 core chapters. A more comprehensive version is also available called Operations Management, 8e 0-13-155444-1.
Customer Reviews:
Read the fine print on this seller.......2007-08-12
Great book as supplement to MBA course - my review of the seller isn't so great. His posting specified the CD as included but it wasn't, and when I contacted him he said there was never an indication the disc was included. It was, in fact, part of the title of his posting. Unfortunately it was required for getting the most out of the book, so this seller let me down.
Book Description
PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Customer Reviews:
Microeconomics.......2007-10-03
This book, despite all its charts, diagrams and those algebra/calculus-looking formulas, which apparently is what economics supply/demand is all about, was easy to read, broken up well, and kept my interest despite this being for a class that was a necessity for my degree program. It was clear and you could apply what you learn from it in basic/general terms and concepts, or really get into tne nitty-gritty technicalities of the economic system if that's your thing!
Perfect.......2007-09-24
The book was in perfect condition when I recieved it, no folded pages, the cover was in excellent condition, and it was shipped to me extremely quickly.
audio version.......2007-08-26
i like this book very much. if only has the book an audio version (audio cd or mp3)! i can read and listen to it at the same time!
Too simplistic to motivate individual learning.......2007-08-03
I can't believe how dumbed down this is. It's at least three times as dumbed down as our high school economics books here in Finland. You're supposed to have no background information, economical intuition or common sense.
Plus it explains economical concepts much like maths. The way it makes economics to be a precise science, even though much of it remains to be presented trough its biased sunglasses, is very misleading and even tiring if you're looking at it from the bigger picture instead of a memorization point of view. Actually learning it all must be like hell.
Much of what is written here in three pages you can figure out in a few moments if you actually bother to think for yourself. I don't know about you, but I'd prefer learning about economics in a more practical setting or from pop nonfiction books or whatever. Doing something like playing strategy games might help if you have no intuition whatsoever. (IndustryPlayer seems kind of interesting -- it actually attempts to teach business basics)
To me this all of this book just seems way too obvious considering it's college/university grade. It's great to exactify your economical thought a bit and be able to talk in the standardized concepts, but rather than memorizing what's basically common sense it'd be better to develop an understanding of these concepts and their roles in real life over time and much more painlessly. If you have no alternatives and this is seriously the best text book on the market and this is the standard way to learn, I'm sorry for bringing the ratings down, but to me personally it was pretty much useless.
In short, by being too simple, it makes learning economics harder than it actually is.
super.......2007-03-08
Thanks a lot, we are very happy to have this book in our library!
Book Description
With its exciting introduction of the Harley-Davidson focus company theme, this book continues to provide a solid, enduring foundation of the tools of modern theory while at the same time developing the logic behind their use. The “10 Principles of Finance” (formerly “Axioms” ) provide the framework, or “the big picture” of finance, which ties the major concepts of the book together.
A six-part organization covers the scope and environment of financial management, valuation of financial assets, investment in long-term assets, capital structure and dividend policy, working-capital management, and special topics in finance, and special topics in finance.
For an enduring understanding of the basic tools and fundamental principles upon which finance is based.
Customer Reviews:
Great textbook.......2006-10-04
I'm usually very critical of textbooks, but this one reads extremely well. It is clearly organized and progresses in a logical manner. The subject material is inherently difficult, but the authors do an excellent job explaining both the common-sense and mathematical basis for each topic. I have no formal background in finance or accounting but I'm doing well in a 300-level course with just this book to thank. Anyone who wants to educate themselves about stock/bond values, interpreting balance sheets, etc, would benefit greatly from this book.
Great Book for a hard course.......2006-03-27
The class is hard no matter what school you attend. The book is easy reading and has many great exercise for you to practice to help you understand the text. The exercises had help me tremendously.
Financial Management : Principles and Applications (10th Edition) .......2005-10-10
The Book was not plastic covered and plus there was no cd included in the book
EXCELENT BOOK.......2005-09-11
This is a very good and updated book. It brings excelent cases and is well designed and easy to read.
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