Mining Economics and Strategy

Book Description

Economic skill is an essential partner to technical skill in every step of the mining process. An economic "mindset" begins before the first drill hole. This new book will help you effectively direct mining operations through the use of innovative economic strategies.

The text covers what is meant by a cost-effective mining scheme, the economics of information, and the procedures for rational evaluation of uncertain projects. It defines "ore" from an economic perspective and covers the influence of scheduling on ore reserves.

Discounted cash flow techniques, the most widely used evaluation technique for investment decision making, is covered in detail. The assumption of the use of spreadsheets is unique to this book. The application of DCF techniques in an operating mine environment is given expanded coverage and examples are drawn from real-life studies.

The differences between economic decision-making--a forward-looking task--and the reporting of results via accounting methods--a backward-looking activity are reviewed. Capital and decision-making procedures associated with capital investments in a risk environment are given extensive coverage. Case studies for capital investment in an operating mine are included. Comprehensive examples investigate "value" from a risk-reduction perspective and from an "expected return on investment" perspective.

This book offers solutions to the problem that many mining projects fail to achieve expectations because of their inability to adapt to change. A new technique is explained that allows calculation of capital that is "at risk" from capital that is not at risk. This promises significant advances in the way that investments are made and capital is valued in the industry.

The book concludes with a brief review of the historical setting and knowledge difficulties in any mining-related investment, and how these issues might also influence the success of investments in the future.

Customer Reviews:

Concise, Comprehensive and Understandable.......2000-12-22

If you're unfamiliar with economics in general, but are in the mining industry, I would recommend this book to you. Not only is Mining Economics and Strategy easy to understand, it incorporates helpful examples, methods and programs to support the text.

The book is not limited to mining engineers either. Examples and all information can be understood and utilised in all economical situations - i.e. anywhere money is involved.

Customer Reviews:

Moving Internal Services to a Market Economy.......2001-09-21

Moving Internal Services from Soviet-Style Monopoly to a Market System

This book is an excellent introduction to the implementation of shared services by people with lots of pragmatic experience. It's required reading at my company.

If you are just starting out, it provides a good map of what shared services are and how to go about implementing. If you have done it, it might remind you of the original vision.

Also, the book is well written, making it easy and enjoyable to read--which means that I actually read it instead of leaving it on the table hoping for osmosis to kick in.

As someone involved the creation of software to automate and support shared services at Newscale, I found the focus on "running Shared Services as business" (and all that implies) the clearest difference between the new way and the old way.

This means, frankly, that while cutting costs is the primary driver for shared services, the path has to take account five elements that are non-obvious today: 1) how do I plan and execute my service workflows, 2) how do I enable my internal customers to procure my offers and those of outsourcers? 3) how do I manage the business relationship with the business units, 4)how do I charge for services and manage the Shared Services business unit), 5) how do I design and create my service "products"?

Book Description

Check out the supplemental website! www.DrakeDirect.com/OptimalDM/

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design."

- Brian Kurtz, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee

"This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters together. The level of detail and treatment of statistical tools and methods provides both understanding and enough detail to begin to use them immediately to target marketing efforts efficiently and effectively. It is perfect for a course in database marketing or as a handy reference for those in the industry. "

- C. Samuel Craig, New York University, Stern School of Business

"This book should be studied by all who aspire to have a career in direct marketing. It provides a thorough overview of all essential aspects of using customer databases to improve direct marketing results. The material is presented in a style that renders even the technical subjects understandable to the novice direct marketer"

Kari Regan, Vice President, Database Marketing Services, The Reader’s Digest Association

"Finally, practical information on database marketing that tackles this complex subject but makes it clear enough for the novice to understand. This book serves as more than a primer for any senior manager who needs to know the whole story. As one who has spent over 20 years of his career involved in publishing and database marketing, I have a real appreciation for how difficult it is to explain the finer points of this discipline, while keeping it understandable. This book does that admirably. Well done!"

- Patrick E. Kenny, Executive Vice President, Qiosk.com

"This book is especially effective in describing the breadth and impact of the database marketing field. I highly recommend this book to anyone who has anything to do with database marketing! -- works in or with this dynamic area."

- Naomi Bernstein, Vice President, BMG Direct

"Ron Drozdenko and Perry Drake have written a guide to database marketing that is thorough and that covers the subject in considerable depth. It presents both the concepts underlying database marketing efforts and the all-important quantitative reasoning behind it. The material is accessible to students and practitioners alike and will be an important contribution to improved understanding of this important marketing discipline. "

Mary Lou Roberts, Boston University and author of Direct Marketing Management

"I think it is a terrific database marketing book, it’s got it all in clear and logical steps. The benefit to the marketing student and professional is that complex database concepts are carefully developed and thoroughly explained. This book is a must for all marketing managers in understanding database issues to successfully manage and structure marketing programs and achieve maximum results. "

- Dante Cirille, DMEF Board Member and Retired President, Grolier Direct Marketing

"An excellent book on the principles of Direct Marketing and utilization of the customer database to maximize profits. It is one of the best direct marketing books I have seen in years in that it is broad with specific

examples. I am going to require new hires to read this (book) to get a better understanding of the techniques used in Database Marketing."

- Peter Mueller, Assistant Vice President of Analysis, Scholastic, Grolier Division

"This is an amazingly useful book for direct marketers on how to organize and analyze database information. It’s full of practical examples that make the technical material easy to understand and apply by yourself. I strongly recommend this book to direct and interactive marketers who want to be able to perform professional database analyses themselves, or be better equipped to review the work of analysts. "

- Pierre A. Passavant, Professor of Direct Marketing, Mercy College and Past Director, Center for Direct Marketing, New York University

"The most useful database marketing reference guide published today. The authors do an excellent job of laying out all the steps required to plan and implement an effective database marketing strategy in a clear and concise manner. A must have for academics, marketing managers and business executives."

- Dave Heneberry, Director, Direct Marketing Certificate programs, Western Connecticut State University and Past Chair, Direct Marketing Association

"This book is essential for all direct marketers. It serves as a great introduction to the technical and statistical side of database marketing. It provides the reader with enough information on database marketing and statistics to effectively apply the techniques discussed or manage others in the environment "

- Richard Hochhauser, President, Harte-Hanks Direct Marketing

Ronald G. Drozdenko, Ph.D., is Professor and Chair of the Marketing Department, Ancell School of Business, Western Connecticut State University. He is also the founding Director of the Center for Business Research at the Ancell School. He has more than 25 years of teaching experience. The courses he teaches include Strategic Marketing Databases, Interactive/Direct Marketing Management, Product Management, Marketing Research, and Consumer Behavior. He is collaborating with the Direct Marketing Education foundation to develop a model curriculum for universities pursing the area of interactive or direct marketing. Working with an advisory board of industry experts, he co-developed the Marketing Database course in model curriculum.

Dr. Drozdenko has co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, and marketing database analysis. He also has published several articles and book chapters. He holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the American Marketing Association, the Society for Consumer Psychology, and the Academy of Marketing Sciences. He is also the co-inventor on three U.S. patents.

Perry D. Drake has been involved in the direct marketing industry for nearly 15 years. He is currently the Vice President of Drake Direct, a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, customer profiling, database consulting, and market research. Prior to this, Perry worked for approximately 11 years in a variety of quantitative roles at The Reader’s Digest Association, most recently as the Director of Marketing Services.

In addition to consulting, Perry has taught at New York University in the Direct Marketing Master’s Degree program since Fall, 1998, currently teaching "Statistics for Direct Marketers" and "Database Modeling." Perry was the recipient of the NYU Center for Direct and Interactive Marketing’s "1998-1999" Outstanding Master’s Faculty Award. Perry also lectures on testing and marketing financials for Western Connecticut State University’s Interactive Direct Marketing Certificate Program. Along with Ron, he is collaborating with the Direct Marketing Education Foundation to develop a model curriculum for universities pursuing the area of interactive or direct marketing.

Perry earned a Masters of Science in Applied Statistics from the University of Iowa and a Bachelor of Science in Economics from the University of Missouri.

The book evolved from an outlined developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. Contemporary direct marketing and e-commerce could not exist without marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. While databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and unethically. This book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society in general. Ron Drozdenko and Perry Drake help the reader gain a thorough understanding of how to properly establish and use databases in order to build strong relationships with customers. There is not another book on the market today that reveals the level of detail regarding database marketing applications - the how's, why's and when's.

Features/Benefits:

Draws on numerous examples from real businesses

Includes applications to all direct marketing media including the Internet

Describes in step-by-step detail how databases are developed, maintained, and mined

Considers both business and social issues of marketing databases

Contains a sample database allowing the reader to apply the mining techniques

Offers access to comprehensive package of academic support materials

Customer Reviews:

Statistics.......2004-01-28

If you have ever struggled with statistical concepts and books that only partially explain the sources of each variable in statstical equations, then this is the book for you. Their constant repetition of statistical concepts with each example case study was VERY helpful in cementing these concepts in my mind.

Confidence levels, 1-tailed, 2-tailed tests and the application of these concepts in real world marketing situations can be quite confusing. This book once again came through with clearly explained examples and scenarios.

Optimized database marketing training.......2002-11-13

Having read many books on database marketing, direct marketing, data mining & CRM as a consultant, I appreciate the story line approach heading up each chapter most. Many books fall prone to teaching "at you" rather than guiding the user along "through the experience of doing it".

A second critical factor to look for - once you've gotten through all the introductory books - is finding concrete info on how-to, best practices providing significant content and knowledge. This is the true value-add from the masters: learning is incremental and there must be true takeaways to get the 5 stars.

This said, the authors have made an extremely broad, detailed and well spun story out of a subject matter that can be to say the least, challenging... Moreover, the disciplines of customer analysis, database management & modeling, data mining, statistical analysis, marketing planning are all the focus of reengineering by many of today's major businesses.

Consequently, this book leads nicely and rather naturally into a major subject of the day for many IT & marketeers -- Analytical CRM. As such it is a must read for anyone interested in understanding how A-CRM works in many companies practicing DBM today.

A great next step would be to go from the marketing-IT function(-ing) to the broader enterprise, long-term (relational) infrastructure & practices preached by CRM. Show how the DBM process evolves in to and is transformed by meeting Customer Mgmt strategies. How would DBM work in a enterprise integration, near/real-time, customer interaction CRM initiative?

Finally, as an aside, in reviewing MANY course syllabi across the world in DM/DBM, I've OFTEN found this book as the course text if not mandatory-suggested reading.

I agree -- for all & anyone wanting a good complement to Shepard's seminal work - you can't do any better.

Buy it ! Good reading...

The only book you'll need...well worth buying.......2002-05-31

When I first became involved with database marketing in the mid-1990s, and through my tour of graduate school a few years later, books on the subject fell into two categories: basic and trivial, or advanced and impossible to comprehend. OPTIMAL DATABASE MARKETING is the perfect reference for what is probably the majority audience segment: marketing managers, senior executives, list professionals, data processors, professors, and students who want to understand all the elements of strategic planning and analysis *and* gain practical knowledge to apply professionally or in research endeavors.

In OPTIMAL DATABASE MARKETING, you get a wealth of material on two aspects of the process - for the price of one. Co-author Ron Drozdenko does a great job defining concepts and detailing potential objectives when building files. His coverage of technical specifications and issues is particularly useful.

As for the subsequent chapters: I don't think there has ever been a book written which covers database modeling, and statistical techniques germane to direct marketing, as comprehensively and clearly. Co-author Perry Drake manages to leave no stone unturned and yet convey knowledge in a style that's both understandable and easy to follow. This part of the book is worth the cost alone.

Finally, a practical reference!.......2002-05-18

This book is an excellent tool for direct marketers who need to develop, manage and optimize a database. Tells what to do... what to avoid... I recommend it highly.

This book is on target!.......2002-04-13

This is the first book that covers everything from statistics and database technology to the final marketing application. Perry Drake provides many realistic case studies from his experiences in the trenches as a proven direct marketing professional. His statistical, technical and university teaching background makes this book a valuable read for those just entering the field of database marketing or the seasoned traditional marketing professional.

Creating the High Performance International Petroleum Company: Dinosaurs Can Fly

Average customer rating:

"The bible" on corporate restructuring for Oil&Gas companies

Creating the High Performance International Petroleum Company: Dinosaurs Can Fly

Manufacturer: Pennwell Books
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Oil & Energy | Industries & Professions | Business & Investing | Subjects | Books

Prospecting & Mining | Earth Sciences | Science | Subjects | Books

General | Engineering | Professional & Technical | Subjects | Books

General | Arts & Photography | Subjects | Books
ASIN: 0878144293

Customer Reviews:

"The bible" on corporate restructuring for Oil&Gas companies.......1999-01-15

In this book I found every type of insights on corporate strategy and organizational issues for oil & gas companies. An outstanding contribution to this subject.

The Experience of Economic Redistribution: The Growth, Employment and Redistribution Strategy in South Africa (African Studies: History, Politics, Economics and Culture)

Average customer rating:

The Experience of Economic Redistribution: The Growth, Employment and Redistribution Strategy in South Africa (African Studies: History, Politics, Economics and Culture)
Clarence Tshitereke
Manufacturer: Routledge
ProductGroup: Book
Binding: Hardcover

Economic Conditions | Economics | Business & Investing | Subjects | Books

General | Popular Economics | Business & Investing | Subjects | Books

General | Politics | Nonfiction | Subjects | Books

Book Description

This book provides an analysis of the country's political economy in transition. It documents the history of the gold mining industry's involvement in shaping the political landscape of South Africa, and shows the degree to which the political transition was induced to put in place a new mode of regulation for capital accumulation. In the process, the victims of apartheid have now become victims of democracy's neo-liberalism as the government is constrained from being developmental, interventionist and redistributive.

Financing Canadian Mining in the 1980's: Strategies for Action

Average customer rating:

Financing Canadian Mining in the 1980's: Strategies for Action

Manufacturer: Brookfield Pub Co
ProductGroup: Book
Binding: Paperback

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books
ASIN: 0887570313

A Mining Strategy for Latin America and the Caribbean (World Bank Technical Paper)

Average customer rating:

A Mining Strategy for Latin America and the Caribbean (World Bank Technical Paper)

Manufacturer: World Bank Publications
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Natural Resources | Economics | Business & Investing | Subjects | Books

Mining the Nation's Brain Trust: How to Put Federally-Funded Research to Work for You

Average customer rating:

Mining the Nation's Brain Trust: How to Put Federally-Funded Research to Work for You
Fred E. Grissom , and Richard L. Chapman
Manufacturer: Addison Wesley Publishing Company
ProductGroup: Book
Binding: Paperback

Policy & Current Events | Popular Economics | Business & Investing | Subjects | Books

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

Operations Research | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

Development & Growth | Economics | Business & Investing | Subjects | Books

Economic Policy & Development | Economics | Business & Investing | Subjects | Books

Macroeconomics | Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General & Reference | Technology | Science | Subjects | Books

Technology Transfer | Technology | Science | Subjects | Books
ASIN: 0201550156

Strategy for African Mining: Mining Unit, Industry and Energy Division (World Bank Technical Paper)

Average customer rating:

Strategy for African Mining: Mining Unit, Industry and Energy Division (World Bank Technical Paper)

Manufacturer: World Bank Publications
ProductGroup: Book
Binding: Paperback

General | Popular Economics | Business & Investing | Subjects | Books

Industrial | Management & Leadership | Business & Investing | Subjects | Books

Production & Operations | Management & Leadership | Business & Investing | Subjects | Books

General | Industries & Professions | Business & Investing | Subjects | Books

Prospecting & Mining | Earth Sciences | Science | Subjects | Books

China's Energy Strategy: Economic Structure, Technological Choices, and Energy Consumption. (book reviews): An article from: The Energy Journal

Average customer rating:

China's Energy Strategy: Economic Structure, Technological Choices, and Energy Consumption. (book reviews): An article from: The Energy Journal
Joy C. Dunkerley
Manufacturer: International Association for Energy Economics
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Book Description

This digital document is an article from The Energy Journal, published by International Association for Energy Economics on July 1, 1996. The length of the article is 1009 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: China's Energy Strategy: Economic Structure, Technological Choices, and Energy Consumption. (book reviews)
Author: Joy C. Dunkerley
Publication: The Energy Journal (Refereed)
Date: July 1, 1996
Publisher: International Association for Energy Economics
Volume: v17 Issue: n3 Page: p109(3)

Article Type: Book Review

Distributed by Thomson Gale

Books:

Books Index

Books Home

Recommended Books