Managing Enterprise Content: A Unified Content Strategy

Book Description

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

Customer Reviews:

An expert's view on unifying information.......2007-07-26

Actually implementing a content management solution, even for a small company, is a daunting prospect. Not only do you have to consider a myriad of concrete tasks in order to audit, centralize, and reuse your information. You also have to "sell" a major work-style change to numerous players. Even knowing where to start can be overwhelming, and that's where Ann Rockley's book Managing Enterprise Content comes in.

Authoritative and experienced, Rockley acknowledges that enterprise content management is not for everyone (a refreshing change from those pushing cookie-cutter solutions). In cases where content management could solve business problems, Rockley makes her case with calm conviction, breaking the subject down into logical chunks. In particular, her chapters on designing metadata (the "information about information" that is key to effective and scalable content management) and workflow (the designation of who does what, when) are lucid and comprehensive.

Whether your objective is to get a grasp of the subject, sell an implementation to your organization, or just digest what an impending implementation will mean to you, you'll want Rockley's book on your desk.

An excellent starting point for tech writers making the move to single sourcing........2007-05-25

I came to this book from a very different direction than many (all?) of the other reviewers. I'm a technical writer ("content developer") researching methods and tools for single-sourcing technical documentation. For my purposes, this book was an excellent starting point in recognizing and understanding the considerations that must be taken into account when migrating to a single-source solution (i.e., one tool and set of practices for developing documentation to be delivered in multiple media), defining a new set of practices, and evaluating an authoring tool. I recommend this book strongly to any tech writer/manager who needs help understanding the basics of single-sourcing.

Content reuse, not Enterprise Content Management...,.......2006-11-05

This book's title has probably attracted those interested in Enterprise Content Management. ECM has increasingly become a major buzz in business strategy circles as the information age tidal wave spills over into organizations and floods them with content. We're literally drowning. "Managing Enterprise Content" does not discuss ECM in broad terms, such as structured and unstructured content, email, scanned documents, OCR, ICR, etc. Instead, it focuses on content reuse. To take a simple example, a product brochure, a website, and a press release all include descriptions of a product. Why, the book argues, rewrite that description three separate times for each medium? Why not write it just once, store it in a content management system, and then reuse it over and over again? "Content Modularization" or "Content Reuse" probably describe the goals of this book less confusingly than "Managing Enterprise Content." But, in fairness to the authors, the current title isn't inaccurate, it just lends itself easily to misunderstanding. To reiterate: those looking for a course in Enterprise Content Management conforming to the Association for Information and Image Management's (AIIM) guidelines should look elsewhere.

Nonetheless, those looking for a strategy to manage distributable content throughout an organization should take a look at "Managing Enterprise Content." The focus remains on implementing a "unified content strategy," which translates essentially to an efficient reuse of content. Here the word "content" has a specific sense relating to verbiage authored for a specific use. Product descriptions, mission and vision statements, disclaimers, compliance and regulatory announcements, anything widely distributable qualifies. How does one efficiently manage the creation and the evolution of such content across an organization? This obviously implies some form of centralization (although this pregnant term gets strategically avoided for obvious reasons). And this further implies a software system. But prior to purchasing an expensive application, the business must align itself process-wise to enable content reuse. Otherwise the costly program will sit and rot. The first three parts of the book (I - III), comprising its first twelve chapters, discuss these necessary preparations and walk the reader through to implementation. This progression mirrors, for good reasons, the project management and software development life cycle processes. First, determine the concept or the "why?" of the project (Chapters 1 & 2). Then perform cost benefit analysis (Chapter 3 discusses ROI for content reuse), analyze and prioritize the current content infrastructure, the "As-Is" (Chapters 4 through 6), look to the future by modeling and designing the elements of the system the "To-Be" (Chapters 7 through 11), and finally implement the reusable content infrastructure (Chapter 12). Evaluation of software tools and technology should come before implementation, but the book instead covers these topics in Part IV (Chapters 13 to 18). So it's that easy to implement a unified content strategy? Well, no, not really.

Part V, the book's final section, outlines the inevitable issues that face organizational restructuring. Implementation of a unified content strategy will probably necessitate fundamental changes. Roles will get changes, people moved around, departments will get realigned or reorganized. All of this can sap morale or cause anxiety amongst employees. The author is not an authority on such issues, so this section of the book remains somewhat cursory and high-level. Conflict management gets deferred to a website (the book contains an out of date URL, but the book's website[...] has an updated address), and the advice presented here will probably not surprise anyone. Still, managing change remains an important part of any new implementation and this section, though rudimentary, will at least raise awareness.

Lastly, the appendices contain a grab bag of information. Appendix C, on vendors, has probably suffered from age (these days, a lot can happen in three years), but it may provide some good leads. Appendix B, "Writing for Multiple Media," probably could have appeared in the main body of the book; it contains important details not covered elsewhere.

Overall, the book does give a plausible outline for implementing the proposed strategy. Some of the chapters may seem overly simplistic or overlong to those experienced with system implementations or business process management. At the very least, "Managing Enterprise Content" may introduce some readers to the concept of enterprise content reuse. That concept remains a challenging one that will likely mean different things to different organizations. So this book does not provide the final word on the subject, nor does it intend to. An organization can only use this book as a blueprint or a guidepost for implementing its own unified content strategy.

Review of Managing Enterprise Content: A Unified Content Str.......2004-05-21

Are you overwhelmed with the need to create more content, faster, customized for more customers, and for more media than ever before? Do you consider storing documentation on a server as an effective a content management system? Do you want to learn how content management will empower your organization? The answer to these questions and many more is covered in Managing Enterprise Content: A Unified Content Strategy by Ann Rockley with Pamela Kostur and Steve Manning of The Rockley Group. The Rockley Group is one of the leading providers of content management methodologies.

Managing Enterprise Content provides concepts, strategies, guidelines, processes, and technical options that will prepare you to meet the increasing demands of creating, managing, and distributing content. It describes techniques that will help you define your content management requirements, build your vision, design your content architecture, select tools, and overcome obstacles of managing enterprise content. It will help you to visualize the spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a content strategy for your organization. That¡¦s a lot of information for one person to understand. That¡¦s why the book is written for three audiences: content managers, information architects, and authors. Managing Enterprise Content follows the same methodical approach that Rockley uses to teach content management in seminars and workshops.

I was expecting the book to jump into the technologies to implement a content management system. But that¡¦s not how Rockley presents content management. She begins with The basis of a unified content strategy and describes how content is created, who creates it, why authors work in isolation, and the consequences of isolation and centralizing content. The solution is to consolidate content in a definitive source, and a process that encourage authors to work collaboratively. The next step is to assess opportunities for content reuse. If you have never heard the term ¡¥reusing content,¡¦ you may know it as single sourcing. You probably already reuse content (i.e. copy and paste), which works well until the information, and everywhere that it appears, must be updated. Content reuse involves using existing content components (e.g. paragraphs, sections, and chapters) to develop new documents. Implementing a unified content strategy is a costly investment: tools, technologies, and training are not cheap. Investment costs are incurred in technology, training and consulting, and lost productivity.

Examples are given to calculate the cost of authoring tools, content management systems, training and consulting¡Xa content management system is not a plug and play, one size fits all solution. The return on investment is achieved by reduced time to market, reduced cost of product content development, improved accuracy and quality of content, and reduced manufacturing defects. The examples are especially helpful because you will need to create a proposal to convince budget holders and management on the return on investment of a content management solution.

Are you ready to buy a content management system? Not yet, read further. ¡§Performing a substantive audit: Determining business requirements¡¨ begins with an introduction on how to determine goals that you want a unified content strategy to solve, for example:
h Reduce the time to plan, write, review, approve, and publish
h Create flexible content that is easily reused to create information products for multiple products and multiple media
h Reduce the cost of translation by reusing existing translations.
h Make content more accessible; separating content from format makes it possible for content to be displayed automatically in a format appropriate to the disability.
Rockley describes how to identify opportunities where a unified approach of content management (i.e. planning, design, authoring and revision, version control, access control, publication and delivery to its audiences) is beneficial.

You are probably wondering how this all fits together, and Rockley explains how. ¡§Design¡¨ describes information modeling and metadata, how to personalize content, how to design a workflow, and how to implement your design.

An information model is critical for a unified content strategy because it provides a framework for documentation. It's the 80/20 rule: 80% of your effort is planning and analysis, and 20% of your effort is implementing the solution with whatever tools are selected to accomplish the goals the organization has set for itself. The level of detail of your information model depends on the level of reuse you want to achieve.

Many desktop publishing tools can dynamically publish personalized letters and forms by matching elements such as names and address¡Xa content management system can do the same. I was confused why design is given so much attention. Why not conduct the audit, buy the tools, and worry about design later? You can¡¦t. The design of information, reuse models/maps, meta data and workflow are all tool independent tasks. Regardless of the tools selected, you must first analyse and then design a content or information model so that it can be presented to IT staff and software vendors. Doing this in advance makes it possible for you to ask vendors to respond to a request for proposal and document how their tools can help you satisfy your specific challenges. Analysis provides an opportunity to collect metrics. From your information models, you can identify how much of your content could be reusable and where.

Educated on how content is used, where and how, you are better prepared to match the tools and technology to the origination¡¦s goals to deliver a unified content management solution. ¡§Tools and technologies¡¨ offers guidelines for evaluating tools. With so many tools and technologies to choose from, selecting the one that best satisfies your goals and budget is a challenge. Your best advantage is to be an educated consumer before you shop around. Rockley recommends that you identify your needs, and criteria for evaluating product options in terms of usability, training provided, supporting documentation provided, technical support, upgrades and enhancements, implementation time, cost, vendor viability, partnerships the vendor has to provide an expanded solution, and references. Where do you being looking?

Some good sources are conferences where vendors present authoring solutions such as the annual STC conference, electronic mailing lists, technology magazines, Web sites and online discussion boards and newsgroups. A supplement to ¡§Tools and technologies¡¨ is Appendix C, ¡§Vendors,¡¨ which is an overview of products, features and vendors. Appendix D, ¡§Tools Checklist,¡¨ which lists sample questions to ask a vendor. When you have narrowed your list of potential vendors, Rockley suggests that you either contact the vendors and request onsite demonstrations or send vendors an RFP (request for proposal).

¡§Tools and technologies¡¨ covers XML because it provides interoperability between applications. XML is not a set of tags that you apply to documents; it is a specification that sets rules for the creation of tag sets that you apply to documents. For instance, if you selected tools first and then designed your content, you might find that some of the content does not behave the way you expect it to. One solution would be to use XSLT to transform the content and move it around where you want it. While this may be an acceptable solution, it¡¦s not. The conversion costs time, money, and resources. There is no need to convert or transform content if it¡¦s modelled in XML from the start.

Rockley describes strategies for collaborative authoring, how to separate content from format, how to manage change and transition. An example is given to illustrate how the same product description is reused effectively to create a show catalog, brochure, press release and Web site. It¡¦s easy to understand that people find it hard to believe that content somebody else created could possibly meet their needs. After all, Rockley notes, it was written for a different purpose and media, and the author could not have known their customers/audience/requirements. However, if content is written for a different purpose, audience, or media without considering how the content can be reused, it¡¦ won¡¦t work.

Don¡¦t be optimistic that everybody will be willing to convert to a better way of authoring and managing content. Rockley presents issues to consider when planning your change management strategy such as overcoming resistance from opponents and descriptions of new and modified roles. She recommends creating a role for an enterprise project coordinator and information technologist; a change to existing roles business owners or analysts and information architects; and new skill sets (p. 413-415). Unintentionally overlooked are system administrators to maintain the content management system and to ensure that users adhere to standards.

Don¡¦t be overly optimistic that everybody will want morph into new roles and change their authoring habits. An XML system is best suited and ideal for a large documentation department for all content authoring or an organization where every author uses the XML authoring tool. A team of ten or fewer will be constrained to balance XML implementation and documentation project duties, and learn how to use the (new) content management system. Even if you assign the complex task of XML implementation and creation of information models, workflows and DTDs to a consultant, the consultant will require guidance from the team. These are only a few of the constraints to overcome to assure a successful unified content strategy that Rockley expertly describes how to overcome.

Managing Enterprise Content concludes with a checklist for implementing a unified content strategy, suggestions for writing for multiple media, sample questions to ask vendors, a checklist for the tools required to implement a unified content strategy, and the importance of content relationships in version control. Pay close attention to usability. The rollout of a content management system, authoring tools, and authoring standards affects every member of the organization. If it¡¦s not easy to learn, easy to use, easy to support, and easy to maintain, authors will revert to the traditional way of writing and managing content.

Read Managing Enterprise Content before you invest in a content management system and consulting fees. You will be an educated and informed customer and user when you begin shopping for a content management solution of your own.

A must for Content Management projects.......2004-02-02

This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. There is something for all stakeholders in a EMS/CMS project.

Especially good about this book is that the parts that are not your direct job are still very readable, understandable and interesting. It provides valuable insights in other peoples jobs and reasoning.

Coming from the technical side and with a lot of experience in setting up systems and also information architecture and DTD design, for me this book contained several new insights and some very helpfull checklists.

Amazon.com

In e-Business 2.0, Ravi Kalakota and Marcia Robinson present a survey of how the processes of business have changed as a result of computer-assisted communications, data storage, and data analysis. They explain recent technological advances--and those that may take place in the near and middle future--and explain how companies that sell products and services might put them to profitable use. With an emphasis on companies that sell things to large numbers of consumers, the authors argue convincingly that information technology isn't an end in itself, but a tool that can facilitate valuable changes in business processes.

This is a book for managers and organizational planners, but it commits none of the sins typical of such books. It neither oversimplifies technical matters nor serves as a mere platform for catchy phrases and obtuse illustrations. e-Business 2.0 is properly focused on the big technologies on which successful companies will capitalize. Kalakota and Robinson argue that it's a good idea to supplement live salespeople with self-service sales facilities, such as those on a Web site. They call this a part of selling-chain management.

The authors also explain how inefficiencies in the selling chain can make it prohibitively expensive to provide built-to-order products, which consumers increasingly want. They then present solutions: Internet and customer relationship management (IRM and CRM) software, sales automation systems, and proposal-automation tools. In each case, they cite specific examples (usually companies and products), enabling readers to dig deeper into specifics if they want. Similar attention goes to enterprise resource planning (ERP), trend-spotting tools, and half a dozen other technologies. Read this guide as you think about how to make strategic changes in your company's operating practices. --David Wall

Topics covered: Recent developments in technology that change the way companies do business, particularly in terms of determining and fulfilling customers' needs and interacting smoothly with vendors. More broadly, this book deals with sharing information efficiently among all relevant parties inside and outside an organization. Technologies covered: Internet sales infrastructures, customer relationship management (CRM) suites, enterprise resource planning (ERP) software, knowledge management tools, and data warehousing and analysis products.

Book Description

Shows how e-commerce has evolved into e-business, identifying 20 key e-business trends that prevail in today's economy. Reveals how managers are changing their strategies and the structure of their organizations to take advantage of the benefits of e-commerce and e-business. Previous edition: c1999. DLC: Electronic commerce.

Customer Reviews:

A bit long winded & pretentious but still valuable.......2007-01-20

I came at this book from the point of view of a web designer. It is, unfortunately for me, written more for the business person (ie: divisional manager / executive within a mid to large sized company). It argues quite convincingly that the various applications & systems within a business need to be integrated for it have be a successful ecommerce presence. However it gives no technical insight into how this is to be achieved. The authors simply drop names of companies that provide software that can do whatever function they are talking about in that chapter. (Or at least, companies who were doing this several years ago, when the book was published. The book is really is a bit old now to be completely relevant on the topic of the present business environment).

I get the feeling that an executive or divisional manager reading this book would not understand half of what the authors are talking about. At least that has been my experience with business people at this level. They really don't have much of a grasp of the working of websites, or of software applications generally for that matter. They simply leave it all for their IT department to take care of.

From my experience, most execs reading this book would just be looking to be able to pick up enough of the jargon to be able to sound like they know what they are talking about. Customer relationshiop management, supply chain management, front office, back office, etc, etc... I think the book achieves this result. Perhaps that is why it had such hype around it. However the authors could have written a much slimmer book & achieved the same aim. They ramble on at length about the significance of each issue before actually broaching it. I don't know how many times a sentence like "the company that fails to do this will soon be left behind!" is used in each chapter. After a while, it starts to get a little ridiculous.

There is alot of rhetoric, which you eventually just start to switch off to, & look for the next actual point to arrive. (Fortunately, the points themselves are quite engaging).

There is also a section at the end of each chapter called "memo to the CEO". This revises what was dealt with in the chapter. I just found this "memo to the ceo" scenario kind of ridiculous too. It seems to suggest that only CEOs are going to be reading the book. Memo to AUTHORs, isn't that limiting your readership somewhat to assume this? Or to shape the material in this way? What about addressing us mere mortals too. We paid our money at the bookstore counter too!

Despite the heavy-handed prose (a bit of sensible editing would have done wonders for the flavour of the book) it is an interesting theoretical study of what ecommerce SHOULD be about. I would recommend it on this basis.

The book is basically about apllications integration, & how this can lead to cost savings (for the company) plus better experiences for customers. They can do more, faster, at lower cost, & with greater quality assurance.

It is interesting, reading it now, to see some things the authors mention have become the norm in ecommerce today. So they were clearly right on the general significance of this issue of integration.

You just have to switch off to the grandiose nature of their style occasionally. It really seems akin to an Anthony Robbins book at times ("You can do it! You can be the best. If you choose to succeed. But you must act. Many will fail. Will you be one of them?" etc, etc) I am exaggerating there, but if you read the book you will see what I mean.

Lots of big words and no explanation of what they mean.......2005-04-09

After seeing all the glowing reviews of this book, I'm beginning to wonder if it's just me. I've only gotten through the first 3 chapters and already I've run into a multitude of terms that are not explained at all. My class uses this book for its text and I have to answer discussion questions about brand-intensive vs. capital intensive, disaggregation and reaggregation (Dictionary.com didn't even have 'reaggregation' in its database), etc. It sure would be nice to include a glossary of terms used. I'm really dreading the rest of this book.

Very insightful.......2004-02-07

This book still holds up rather well given all the changes that took place in the e-business space in the last couple of years.

The authors really seem to understand this space. I heard Ravi Kalakota speak at a seminar in Cincinati. He was fantastic. He is very articulate about the trends that are shaping the e-business and e-commerce landscape.

Highly recommend this book to those who want to understand the basics of e-business.

Techie vs. Business point of Review.......2002-08-21

I really liked this book. I am doing an MBA at the moment in the Michael Smurfit Business School and was trying to get an example for an eBusiness Model. The choice in the end came between Weil's Book 'Place and Space' and Kalakota's, but, there was no choice. Even though I have the greatest respect for Weil. Kalakota was pragmatic. At first as I staggered through the earlier chapters I thought, 'Hello' ... have you heard of dot.con ( we are talking about techie stuff...)and then it clicked , literally , this guy , or should I say lady and gent, have it all sussed. All eBusiness models should be based on sound business principles.
'e' has changed the principles but it is still the same message. Incorporate and get on with it. That's the message and do it as soon as possible. That's the reality! Business has not changed, just the tools, and the speed ...But beware once you do it, you have to keep on doing it, to come out on tops, it'a a reiterative cycle, OK babe...

A good text, a powerful understanding........2002-07-12

I read this for as a text for a course in ECommerce and I enjoyed the candid dialogue that the author used in this book. The examples and ideas are not outdated. Not a how to book, but more of a these are the main business concepts and opportunities you can benefit from, book.

Customer Reviews:

The boring book ever I read.......2004-07-10

This book was probably a very good information provider in year 1998-1999. You will not gain any knowledge if you read this book. Most of the reference web sites are not existing now and if they are, they are not in business. Most of the people I know hate this book. This book is good for power point presentation for a corporate world just for overview of the ecommerce but for text book its just doesn't worth of reading. If there is a chance to give no star rating then i will prefer to give that rating.

My Students Hate This Book.......2004-03-25

This book was probably a good first attempt at an eCommerce text book but now reads a little thin on deep explanations. My students (undergrad) universally hate this book. from what i gather, part of it is just the look and feel of the book - monochromatic and dull. it does not invite steady reading. the page of the book is slow and often cumbersome. i'm not meaning to knock the obvious hard work that has gone into this book but i just want possible instructors to be aware of its shortcomings in terms of students. Excellent as an insomnia cure.

Excellent undergraduate textbook and overview.......2003-06-07

I've used this book as a textbook in an undergraduate e-Business course intended to be taken by business students. In my opinion, it is the finest one on the market for this purpose. It covers a wide variety of topics in sufficient depth to give good foundational understanding. My only two complaints are:

The appendix material on HTML is not needed in the book. Anyone interested in that topic is probably going to buy another more complete book on the topic (perhaps even another Deitel book).

The biggest problem, though, is that this book is becoming very dated. It was made available in 2000. Much has changed since then. Most textbooks of this sort are updated every 2 years. This one needs to be updated to a second edition.

Good Roundup, Difficult Interface.......2001-02-09

This book brings together a unique set of materials about a subject that is growing rapidly. But a lot of it was very hard to find and understand because of the jumbled layout and clashing colors - red headings, pink graphics, purple sidebars! If this were a webpage I would have clicked elsewhere.

e-Business & e-Commerce management clearly explained........2001-01-09

Deitel & Deitel have explained e-Business and e-Commerce in an easy to read and understand manner. It is directed to managers who may have a less technical background than those wanting to understand the nuts and bolts of Internet programming. This book discusses the management aspect of e-business and e-commerce, focusing on e-business models, development and management of e-business sites, online financial transactions, security and legal issues, and marketing. The book includes excellent case studies of the various e-business models. It would make an excellent text for either a graduate or undergraduate course in electronic commerce from a management focus. It is also an excellent primer for non-technical managers moving to an e-business model.

Average customer rating:

Obscure and too expensive
Much more than eCommerce
The Bible of E-Commerce Strategy

E-Commerce
Jeffrey F. Rayport , Bernard J. Jaworski , and Jeffrey Rayport
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072465212

Book Description

Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation.

e-Commerce presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate the decision-making process for formulating e-commerce enterprise strategy. The text progresses from framing market opportunities to a discussion of New Economy business models, customer interfaces, and communication and branding issues through to implementation, evaluation, and valuation of the online enterprise.

The textbook and companion casebook, E-Commerce and Cases in E-Commerce, are the first volumes produced for the McGraw-Hill/MarketspaceU learning series on e-commerce. McGraw-Hill/MarketspaceU have formed an alliance to develop and deliver exceptional higher education teaching materials on the latest business practices and theories by leading thinkers in the field of e-commerce. McGraw-Hill/MarketspaceU aim to equip present and future executives, managers, and strategists in becoming successful creators of value in the new economy. To accomplish this goal the alliance offers a multi-media suite of cutting-edge tools to help navigate the world of e-commerce. These tools include E-Commerce and Cases in E-Commerce, MarketspaceU.com, the McGraw-Hill Online Learning Center (OLC), and the McGraw-Hill E-Business Power Web.

MarketspaceU is part of Marketspace, a Monitor Group company. Monitor Group is a family of professional services firms linked by shared ownership, management philosophy and assets. Monitor’s roots can be traced back to the Harvard Business School – where a number of its founders studied and taught in the 1980s. Marketspace was founded in 1998. Jeffrey Rayport and Bernie Jaworski (two of its founders) are the principal authors of the first books produced by the McGraw-Hill/MarketspaceU alliance.

e-Commerce has already received early critical acclaim from academic and Internet business leaders:

“Rayport and Jaworski have defined the ‘space’. e-Commerce is a primary weapon in the e-business frontier. Do not let your competitors read this book--buy every copy…” Jeff Taylor, Founder and CEO, Monster.com

“Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And – beyond that – this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools.” Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University

“e-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs.” John Quelch, Dean, London Business School

“This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content.” Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School

Customer Reviews:

Obscure and too expensive.......2002-12-27

As a professor of ecommerce I think that the authors have unnecesarily obscured a subject that deserves a better prose and a more logical thread of reasoning.Theirs is a text written for other academicians and contributors to the HBR, not for students, unless they are candidates to a very high academic degree. ...

Much more than eCommerce.......2001-08-16

This book is about much more than eCommerce. It is the handbook for doing business in the "New Economy". I have taught ecommerce courses in several universities and am familair with most of the titles avialable on this subject: none of them even come close. Read and study this book now before the competiton does.

The Bible of E-Commerce Strategy.......2000-12-22

Comprehensive and clear. A must read for anyone serious about winning in the E-Commerce space.

Average customer rating:

Outdated
Don't bother buying this book
Very good, but dated
A second edition is urgently needed
A very practical book - I love it !

Principles of Internet Marketing
Ward Hanson
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

Strategy & Competition | Management & Leadership | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

E-Commerce | Business & Culture | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books

General | Business & Finance | New & Used Textbooks | Stores | Books

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ASIN: 0538875739

Book Description

This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don?t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization?s marketing strategy.

Customer Reviews:

Outdated.......2007-01-26

Well intentioned, and a good overview.... for 1999. The web and the world have changed substantially since the book was published.

Don't bother buying this book.......2005-11-09

I am a high-tech marketing manager and an adjunct professor. From both the real-world business side as well as the academic side, I found this book to have little value. It spends page after page on general issues regarding Internet Marketing, and never gets to anything that could be used or implemented in the business world. Topics are explained without giving specific details as to how to implement the Internet Marketing idea. A very specific example is a description of viral marketing which the author refers to as "Creating a Wave." The short section goes on to say that free media, publicity and word of mouth are important. Of course they are. But how do you get them? I feel sorry for the students that are required to purchase this book. I guess they'll have to learn Internet Marketing on the job. I'm glad I only paid $10 for this book used instead of the $90+ list price.

Very good, but dated.......2003-10-16

This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the "New Economy". I perused it again recently for a seminar I am giving, and it is still an excellent reference book. I would give four stars to an updated edition. I don't know if they are planning it.

A second edition is urgently needed.......2003-04-10

I used the first edition in one of my e-commerce courses. While the book migth still deserve 3 stars it is very much dated and my students had to do much additional research in the net to round most of the topics.

A very practical book - I love it !.......2001-05-06

This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical - and closest to the need in the real business world ! Lots of very interesting case studies in it, and most important of all, the book contains a lot of very useful and updated researches and statistics that confirms a lot of beliefs ( and clear lots of doubts) I have had in my job. Don't be put-off by the title of the book " Principles of Internet marketing" - they are not pure academic / classroom-type "principles", they are very applicable to the real business world ! If you are working in the internet marketing area, or if you plan to enter this field, don't miss this book !!!

E-Learning: Strategies for Delivering Knowledge in the Digital Age

Average customer rating:

Excellent!!!
Knowledge Management = Learning Organization 2K
Packed With Knowledge!
good overview and introduction to elearning
E-Learning Review

E-Learning: Strategies for Delivering Knowledge in the Digital Age
Marc J. Rosenberg
Manufacturer: McGraw-Hill
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Binding: Hardcover

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ASIN: 0071362681

Book Description

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Download Description

Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merril Lynch, Prudential, and U S West and others have accomplished with e-learning.

Customer Reviews:

Excellent!!!.......2003-12-13

This book is a must!!! It is an essential approach for understanding eLearning beyond the myriad of applications and placing it as part of a wider framework.

Knowledge Management = Learning Organization 2K.......2001-11-16

Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.

Packed With Knowledge!.......2001-09-20

Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.

good overview and introduction to elearning.......2001-06-29

The author brings a good overview and sense of sincere understanding to the elearning space. The book does any excellent job of arming the internal champion of elearning with the data required to show the executive team the importance, value and return on investment.

E-Learning Review.......2001-04-13

This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success

Average customer rating:

Was a schill for the authors other book and certain companies
Great Book

3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
Susan Sweeney , Andy MacLellan , and Ed Dorey
Manufacturer: Maximum Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1931644373

Book Description

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

Customer Reviews:

Was a schill for the authors other book and certain companies.......2007-02-17

This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.

Great Book.......2007-01-10

Gives a great overview of different strategies to use that are quick & easy to implement.

The Cluetrain Manifesto: The End of Business As Usual

Average customer rating:

A for ideas, D- for persuasion
A little dated now, but still right on
Markets are conversations
A manifesto for corporate communication in the Internet age
outdated

The Cluetrain Manifesto: The End of Business As Usual
Christopher Locke , Rick Levine , and Doc Searls
Manufacturer: Perseus Books Group
ProductGroup: Book
Binding: Hardcover

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ASIN: 0738202444

Amazon.com Reviews

How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.

The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards

Book Description

Written by four of the liveliest voices on the Web, this book takes you deeper into the new order of business than any this decade. The Cluetrain Manifesto presents a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire.

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, the website had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz.

The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.

The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both.

Customer Reviews:

A for ideas, D- for persuasion.......2007-09-27

This influential book lays out the reasons why companies need to replace corporate speak and marketing puff with online conversations. The reasons are compelling, but the way the authors make their case won't win them many converts. They go on the attack with scathing gusto, dismissing "Fort Business" as a bunch of obsolete buffoons and/or swindlers. Strangely, these buffoons and swindlers are the very people Cluetrain hopes to convert to an entirely new way of thinking.

Looking past the rhetoric, Cluetrain really does make some crucial points. Here are a few that stood out to me -

1. The control mentality of management doesn't work in a wired world where people and information are easily and instantly connected.

2. Companies pay too much attention to competitors and not enough to customers.

3. If companies did pay attention to customers, they'd discover that customers want "Authenticity, honesty, and personal voice ..." (p. 51) Companies mistakenly view customers as consumers instead of people. We don't exist to consume (hopefully).

4. "Positioning should help a company become what it is, not something it's not (no matter how cool it would be)." (p. 99)

5. You can't bluff about your company or products online. People will find you out.

6. The Web challenges formal corporate organizational structures. People can connect and collaborate with whomever they need to in order to get the job done. The Web values competence over position.

Of course, all of this was just as true before the Web. However, the Web has magnified their importance. Today, the penalties for ignoring the Cluetrain principles are stiff, and the rewards are huge, and in the years ahead - even more so.

For a gentler and more balanced assessment of conversations in business and the new marketing rules, try Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers and The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

A little dated now, but still right on.......2007-09-07

Cluetrain is an odd and irreverent book. The tone of the time was probably a shock to most readers back when originally published in 2001, and even still it upholds some wry quirkiness the authors were going for as they wrote about the future of the Web. Much has changed in the world of Web since the manifesto was released, and I'm certain, not all of it to the authors liking. The web has become much more corporatized, ecommerce much more like traditional commerce and online marketing shows some vast similarities to off-line marketing. The current web isn't quite what the authors anticipated!

But much of what the authors preach about the web being a conversation is still so very true. And amazingly, many businesses still have not figured that out. While business on the web may bear some resemblance to the off-line world, it's still a very different place. That's what Cluetrain is all about.

Cluetrain will help you understand that the same old processes and strategies that worked off-line for some many years, need not apply here. While there are many similarities, online and offline marketing operate very differently. The book will put you in the mindset to realize that marketing on the web can be done with new ideas, fresh strategies, and most importantly, on a person-to-person level. Throw the corporate play book away. It's time to build a new playbook entirely.

Markets are conversations.......2007-04-27

Having grown up with high-speed internet as an expected must have, this book serves as an interesting reminder of the days I have missed. Multiplayer games, cross-referencing product review on web forums, asking other internet users for advice on products, all the things that seem natural today are in many ways changing the rules of the marketing game, and Cluetrain is all about this dynamic: markets are conversations. Broadcast media is once again being replaced by an older strategy of person-to-person contact, instead of a one way marketing stream.

Some of the information is slightly outdated, some of the sections are plain wacky, but it's an interesting work nonetheless, especially if you're into marketing.

A manifesto for corporate communication in the Internet age.......2007-02-25

Reading the "Cluetrain Manifesto" today is like reading an historic document. The book fuses the countercultural ethos of the 1960s with the go-go business dynamics of the 1990s. Written during the height of the Internet boom, the authors forecast the end not only of corporate marketing, but of traditional corporations altogether. They predicted a transition to an Internet-enabled marketplace of bartering and bantering individuals. The book's pages contain a wealth of overstatement, hyperbole, and provocation (as many have already noted). The flurry of lawsuits based on offhand email (`evidence mail') which emerged after the Internet crash have reemphasized the need for the caution and disclaimers to which the authors so passionately objected.

The basic message of the book remains fresh and contemporary, however. "Markets are conversations." Corporations should encourage those conversations, not inhibit them. It's clear that many corporations still haven't gotten the point. Some companies still require that customers sign pointless non-disclosure agreements to talk with their representatives and other customers about their products. Other companies treat their websites like big, glossy advertising brochures instead of centers of community. Still others issue the bland and senseless press releases derided by the Cluetrain Manifesto to their customers, leaving bloggers to read between the lines and to speculate about what's really going on inside the company.

But some of the largest corporations have clearly gotten the message--or at least a tempered form of it. The best way to cultivate loyalty and confidence among consumers is to become more transparent by allowing conversations to take place not simply between consumers and public relations representatives, but between people working with products and people designing those products. Microsoft's Channel 9 is a good example of a corporation sponsoring an online community that connects individuals to individuals. While this kind of marketing will doubtlessly always be somewhat messy and make some P.R. folk uneasy, it's far more effective than the business-as-usual approach of issuing sanitized press releases to an anonymous group of `consumers.' For the wakeup call that communications between human beings should take place in human voices we are still in these authors' debt.

outdated .......2007-01-03

Good Overview of where things are coming from and a good couple insights. Concepts are not outdated but some of the information is.

eBay(TM) Strategies: 10 Proven Methods to Maximize Your eBay Business

Average customer rating:

Great Book
OLD
a standout book
Awsome Book for Advanced Online Sellers
Very Good

eBay(TM) Strategies: 10 Proven Methods to Maximize Your eBay Business
Scot Wingo
Manufacturer: Prentice Hall PTR
ProductGroup: Book
Binding: Paperback

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ASIN: 0321256166

Customer Reviews:

Great Book.......2007-06-14

I have had this book for 3 years and I still use it as a reference. Some of the simple thinks Scot suggest and tells about in the example stories are worth the book price many times over.

This one will stay by my desk!

OLD.......2007-04-23

All Old strategies that Will lose you money on eBay today. Pushes you to use a service like "marketworks" which is OK for big sellers, but garbage for the rest of us. The Only thing that matters on ebay is price. forget everything else, get it as cheep as you can, and sell it for less then anyone else. Keep your money for the listing fees. Don't bother with this old book.

a standout book.......2006-12-29

I've been involved in ecommerce since the 90's so have quite a bit of knowledge. While some of the book was review, there were some golden nuggets that made this book a 'must have' for my library. Specifically, cycle times for posting - when to post, how long to post for, etc. It is advanced in nature so requires either some prior knowledge or a mindset to understand the complexities of the entire process. Additionally, the book references some resources that I knew were among the best in the industry which gave added trust to the validity of the content. I would like to have seen more of this so that is only reason for 4 stars.

Awsome Book for Advanced Online Sellers.......2006-11-11

If you have been selling online (on ebay and/or other channels) for a while and you have all the basics down, then this is the book for you. It will help you measure and evaluate your business in order to fine tune and scale your operation. Very well written. The author is the man behind the auction management software "Channel Advisor". I attended "ebay live 2006" in Las Vegas and most top power sellers sang the praises of the software, Channeladvisor Merchant, which could cost you about a $1000 per month and is for businesses with gross sales of $20,000 to $40,000 per month. I use Channeladvisor Pro, which is limited in channels of sales, and it only costs me $30 per month.
The book is not a plug for the software and the author does not engage in over promotion of his business in any way which was a pleasant surprise. I think of this book as an online business education in a nutshell. This was about the 10th ebay book that I have read and I very strongly recommend it to advanced sellers. Best of luck. November 11, 2006.

Very Good.......2006-09-23

Like most good books dedicated to buying and selling on eBay this book fits that category nicely. It is aimed at the more serious seller and goes into several deep layers on techniques and strategies to make your activities lucrative and profitable. In all I like this book because it does contain a lot of useful information at whatever lengths you decide to take you're your eBay activities. If you want to really get out there in the trenches, this book will accommodate that ambition.

Harvard Business Review on Advances in Strategy

Average customer rating:

Some dated contextual material but rock-solid core concepts

Harvard Business Review on Advances in Strategy
Robert Kaplan , Kathy Eisenhardt , Don Sull , Peter Tufano , Orit Gadiesh , James Gilbert , Mohanbir Sawhney , and Michael Porter
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1578518032

Book Description

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.

Customer Reviews:

Some dated contextual material but rock-solid core concepts.......2006-09-14

Much of the contextual material in this volume is out-of-date, given the fact that the articles originally appeared in the Harvard Business Review years ago (2000-2001). However, I think the core concepts remain sound and provide a valuable frame-of-reference for understanding the advances in strategy which have occurred during the last five years. It is also worth noting that several of these articles were later developed into an especially important business book. For example, Robert Kaplan and David Norton's article, "Having Trouble with Your Strategy? Map It" which led to the writing of their book, Strategy Maps.

No brief commentary such as this can do full justice to the rigor and substance of the eight articles. It remains for each reader to examine the list to identify which subjects are of greatest interest to her or him. My own opinion is that all of the articles are first-rate. One of this volume's greatest benefits is derived from the fact that a variety of perspectives are provided by a number of different authorities on the same general subject. In this instance, "advances [to date] in strategy"

Readers will especially appreciate the provision of an executive summary which precedes each article. They facilitate, indeed expedite frequent review of key points which - presumably - careful readers either underline or highlight. Also of interest is the "About the Contributors" section which includes suggestions of other sources to consult. Here are questions which suggest key issues to which the authors of these articles respond:

Which Internet strategies can create robust competitive advantages based on traditional strengths such as unique products, proprietary content, and distinctive physical activities? (Michael Porter)

How and why did 3M rewrite its business planning with "strategic stories"? (Gordon Shaw, Robert Brown, and Philip Bromiley)

How to "map" a strategy? (Robert S. Kaplan and David P. Norton)

Which "simple rules" can help achieve competitive advantage in high-velocity markets? (Kathleen M. Eisenhardt and Donald N. Sull)

How can financial engineering help to advance corporate strategy? (Peter Tufano)

How to (and why) transform "corner-officer strategy" into front-line action? (Orit Gadiesh and James L. Gilbert)

Which patterns in network intelligence are reshaping industries and organizations? How? (Mohanbir Sawhney and Deval Parikh)

Which activities and goals used in streamlining cross-company processes can help to create "the super-efficient company"? (Michael Hammer)

Those who share my high regard for this volume are urged to check out other "Harvard Business Review on..." volumes such as those on Becoming a High-Performance Manager, Change, Corporate Strategy, Decision Making, Effective Communication, the Innovative Enterprise, Leadership, and Measuring Corporate Performance.

Also Robert Kaplan and David Norton's The Strategy-Focused Organization, and Strategy Safari: A Guided Tour Through The Wilds of Strategic Management co-authored by Henry Mintzberg, Joseph Lampel, and Bruce Ahlstrand as well as Michael Porter's On Competition, Lawrence Hrebiniak's Making Strategy Work, and the recently published Success Built to Last co-authored by Jerry Porras, Stewart Emery, and Mark Thompson.

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