Leading at the Speed of Growth: Journey from Entrepreneur to CEO (Kauffman Center for Entrepreneurial Leadership)
Average customer rating: 4.5 out of 5 stars
  • Excellent resource
  • Knowledge is Success
  • Roadmap to Success for Entrepreneurs
  • Required reading for several audiences.
  • A Superb Look at the Changing Demands on the CEO
Leading at the Speed of Growth: Journey from Entrepreneur to CEO (Kauffman Center for Entrepreneurial Leadership)
Katherine Catlin , and Jana Matthews
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0764553666

Book Description

Learn how to take your company to the next level of growth through the stories of over 500 successful entrepreneurs. Developed by the Kauffman Center for Entrepreneurial Leadership, this flagship book introduces a new series on managing growth. The authors expertly guide you through the three stages of entrepreneurial growth: initial growth, rapid growth, and continuous growth. Personal stories told by successful entrepreneurs reveal the hows and whys of evolving as a leader at each stage, identifying red flags, vital signs, and secrets of sustained growth. Become a dynamic leader by using this book as your roadmap to entrepreneurial success.

Customer Reviews:

5 out of 5 stars Excellent resource.......2006-05-21

What a great book. When I first rec'd it, I was a bit disappointed about how thin it was (I guess I didn't see how many pages it was when I ordered it), but it makes up for it by being packed full of tremendously useful stories and strategies.

This is one of the best books focused on entrepreneurship/growth I've read outside of Jim Collins' works. I can't wait to get the 2nd in the series. Unfortunately, it appears they stopped at 2.

5 out of 5 stars Knowledge is Success.......2002-05-13

Actually, When you are working in the E-commerce and Internet Age; we are needing to know more about " Yourself, Your Role, Yor Future and Your Potential ".
Knowledge Your Worker and Your People are the major concerns when your company is during rapid growth !

This Book is good for every CEO and entrepeneur reengineering !

5 out of 5 stars Roadmap to Success for Entrepreneurs.......2001-10-14

I found this book to be very insightful and refreshing. I have been reading about 2-3 books on leadership/marketing/business for the past 3 months as I have considered going the entrepreneurial route. If you are an entrepreneur or thinking about becoming one I highly recommend you read this book. Why?

This book clearly illustrates to the entrepreneur the different skill sets he/she will have to adopt over the long-term if your company is on a high-growth trajectory. Have you ever noticed that most CEOs aren't the person that founded the company? I have seen many founders resign, step aside to bring in more seasoned managers, etc. The United States is such a successful country because of our capital formation and entrepreneurial spirit. Entrepreneurs create a huge number of jobs as capital and people are always seeking out companies they believe can change the way a certain business is done.

Lets say you have money, you have growth, and you have employees. What do you do to manage these different constituencies and grow the company so you will still be around to see the company prosper? This book clearly provides the roadmap (almost like a blueprint for the fast-growing CEO to adhere to.)

5 out of 5 stars Required reading for several audiences........2001-08-05

Commentary, August, 2001. This is an important book for several audiences. First, it should help entrepreneurs understand the skills and experience that are required to move from start up, or as the authors put it, from "initial growth," through "rapid growth," and finally into "continuous growth" phases. Thoughtful entrepreneurs will ask of themselves: "Do I have those shills - if not, what must I do to gain them? And, do I have what it takes to do so?" If they are truly honest with themselves, a good number will realize that it will take different individuals with different skills and experience to lead their creation through these phases, and act accordingly.

The second group range from board directors, especially if venture capitalists are among them, and trusted personal advisors, especially if the entrepreneur does not have a true board comprised of some seasoned executives or consultants with requisite experience. These are the individuals who are in the best position to make these kind of judgments.

Many years ago, I was in the office of the head of one of the more successful venture capital firms in Boston...let's call him Mr. D. The purpose of our meeting was to discuss a possible collaboration with one of his ventures. As the discussion unfolded, it was clear that his attention was elsewhere, so I asked him if this was the case. He seemed relieved, and emotionally stated that he had just concluded a phone conversation with the outside directors of a promising venture in which he was the lead investor. The venture, with annual revenues over $20 million, was pioneering a new, important technological field. The outside directors were aware of the leadership problems, and were not surprised that Mr. D. was recommending the removal of the founder and his replacement an individual Mr. D. believed had the skills, experience, and desire to lead the company well into the rapid growth phase profitably. This was in spite of Mr. D's several frank one-on-one discussions with the firm's founder that revolved around his bringing in a new CEO, thereby permitting the founder to concentrate on the R&D efforts that were so essential for success. The founder refused to relinquish total control of his baby.

The founder's loss represented a serious setback for the investors, but one if not taken put the venture at extreme risk. It took several years before the company got back on its rapid growth phase while retaining its leadership position in its markets.

Would the entrepreneur have acted differently if he had read Catlin & Matthews' book with its real life examples? I can't tell, but he might have accepted his new role...after all, it would have been in his own self-interest - he owned about 30% of the stock.

Another example. I was on the board of a company facing the same kind of problem. The company had grown from $800,000 in revenues to somewhat over $5 million in 15 months. The CEO confided in me that the joy of building his creation was being displaced by too many operating details. First he brought in a solid COO, but soon thereafter asked us the board to find his replacement. He gave us enough time to do this as we worked out ways we could collaborate with him in the near future.

Similar stories repeated time and time again. Catlin & Matthews offer constructive advise to help entrepreneurs make it through their growth phases - or to counsel them to face reality. Bravo, Katherine and Jana; may your book gain widespread use.

Catlin & Matthews at least spell out for entrepreneurs the nature of the game they are in. To ignore their advice seems, to me, to be foolhardy.

4 out of 5 stars A Superb Look at the Changing Demands on the CEO.......2001-06-28

Summary: Almost everyone has an idea at some point in their lives for a great new company. Of those who go forward with those ideas, few actually get to stick around to enjoy all of the benefits of the eventual success. The reason is that many such founder CEOs remain stuck in the roles and habits that were essential to getting off to a good start. Those habits in turn become the limitations that keep the enterprise from growing. This book is an invaluable resource for CEOs who want to understand how they need to grow with the job. The book would have been greatly improved by including a focus on how the top management team needs to change its roles and focus as well. Without that detailed level of perspective, CEOs will still stumble with this information.

Review: "But the sad reality is that relatively few members of this wave of entrepreneurs will still be in charge when the companies they founded break through to super success." "The mission of Learning at the Speed of Growth is to enable many more entrepreneurs to be great leaders of growth companies."

The book's title is an outstanding one for its subject. The CEO's ability to learn is a key key limit to a company's success. When an improved product or service ignites rapid growth, it is typical for the growth to exceed that of the CEO's ability to learn. The board eventually finds a replacement who already has those lessons under her or his belt.

While no book can teach you everything you need to know, you can use this book as a road map to tell you where you need to go next.

"The irony of entrepreneurial ledership is that the very behaviors and habit patterns that lead to success at one stage of growth contribute to failure in the next stage." Keep that lesson in mind. It's the important take-away from this book.

In the start-up phase, the CEO is both a doer and a decision-maker. In the initial growth phase, the CEO's best roles are as delegator and direction setter. If the CEO tries to keep doing all the key roles, the CEO becomes a stall who delays everything. In the rapid growth phase, the CEO's best roles are as team builder, coach, planner, and communicator. That's the stage where many CEO's don't have the experience to leap the talent chasm within themselves. Think of Chuck Scwab as a good role model here. In the continuous growth phase, the CEO should be a change catalyst, organization builder, promoter of innovation, and chief of culture. Think of Herb Kelleher of Southwest Airlines in that last role.

The book also addresses what the company's focus should be. During start-up, it's developing new products and services. During initial growth, it's driving sales forward. In rapid growth, it is leading the market. And in continuous growth it is dominating the industry. Those who have followed Geoffrey Moore's work will recognize a similarity to the stages he describes in Crossing the Chasm and Inside the Tornado.

The material in the book is greatly improved by sections called "red flags" where warning signs of the need to change are identified.

I found the book to be limited in not providing enough guidance about the roles of the rest of the top management team during these transitions. The work of Adizes on that subject is a good complement to the material in this fine book.

CEOs would do well to find coaches to help them with these transitions if the shifts call for roles for which they have no experience. Those who wish to be CEOs of start-ups would be helped by organizing their careers to get these experiences before becoming a CEO.

A take-away from this book is to think about all of the roles in which you have to change in your life. For example, as a parent, you are initially a loving adult and caregiver for babies. But when you children are 25, they need something different. You need to make those transitions along the way, or you lose the connection to their most urgent emotional, psychological, and physical needs.

Learn the art of improvisation . . . so that you can play any role on a moment's notice!

My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
Average customer rating: 4 out of 5 stars
  • Frontline entrepreneurship
  • PARENTING A PRODIGY
  • Hype machine
  • Profound, sensible and compact.
  • Useless.
My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
Ben Casnocha
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0787996130

Book Description

Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea workand how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business worldnow it's your turn!

Customer Reviews:

5 out of 5 stars Frontline entrepreneurship .......2007-09-30

A captivating read and a candid story of Ben's startup experience with Comcate. If you thought your young age and `lack of business acumen and experience' was working against you, think twice after learning how Ben handled his business pitches at the ripe business age of fourteen. The story comes to life on every page and offers countless advice - I couldn't help it, I read it in one sitting. A must read for any entrepreneur, both seasoned and new to the game.

4 out of 5 stars PARENTING A PRODIGY.......2007-07-19

FASCINATING BOOK, FASCINATING KID. AS A PARENT I WOULD HAVE LIKED MORE INFORMATION ON HOW HIS PARENTS NURTURED HIN AS A VERY SPECIAL CHILD

1 out of 5 stars Hype machine.......2007-07-15

Lots of hype in promoting this book, almost no content to speak about. Maybe useful for teenagers...

5 out of 5 stars Profound, sensible and compact........2007-07-11

Mr. Casnocha does an excellent job at pulling out the intrinsic meaning behind moments in his own life and illustrates how that meaning has played a role in his growth and development. Moreso, I found it very inspiring. It really encourages one to get up and DO something in their life, whether that be to write a book, paint a picture, go travelling, or start up a business. It is a very enjoyable read.

1 out of 5 stars Useless........2007-06-28

The more I read of the book, the more I realized it was useless. First, it would have been nice if Mr. Casnocha had given us a little more information as to his business success. About all he mentions is that he started two companies. The first is apparently defunct, and no evidence is given that the second is profitable. Frankly, I wonder why we're supposed to take the advice of someone who seems unqualified to give it.

Second, as you might have guessed, the advice is useless. It would be nice to think Mr. Casnocha has learned a lot in the business world, but the knowledge he passes on in this book is on the level of ANY nineteen-year-old.

There are thousands of books on entrepreneurship that are worth your time. This isn't one. In fact, I'd recommend to Mr. Casnocha that if he wants any of his businesses to succeed over the long term, he should stop writing and start reading.
Leap of faith: An honest to goodness entreprenuer's uplifting journey
Average customer rating: Not rated
    Leap of faith: An honest to goodness entreprenuer's uplifting journey
    John M Boler
    Manufacturer: Boler Publishing
    ProductGroup: Book
    Binding: Unknown Binding

    EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
    ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
    ASIN: 0967442400

    Product Description

    Autobiography of John Boler, founder and owner of The Boler Company.
    Don't let the accent fool you: The journey of Oil Express founder, Art Lukowksi, from Stalin's construction camps to the Entrepreneur Hall of Fame
    Average customer rating: Not rated
      Don't let the accent fool you: The journey of Oil Express founder, Art Lukowksi, from Stalin's construction camps to the Entrepreneur Hall of Fame
      Arthur Lukowski
      Manufacturer: Sharing Publishers
      ProductGroup: Book
      Binding: Unknown Binding

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      ASIN: 0965752208
      Launch Fever: An Entrepreneur's Journey into the Secrets of Launching Rockets, a New Business and Living a Happier Life
      Average customer rating: 4.5 out of 5 stars
      • Valuable nuggets of life experiences
      • Made my weekend to read this book.
      • Great book for small business owners!
      • Great book for small business owners!
      • Great book for small business owners!
      Launch Fever: An Entrepreneur's Journey into the Secrets of Launching Rockets, a New Business and Living a Happier Life
      Tim Taylor
      Manufacturer: Writers Club Press
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Biographies & Memoirs | Subjects | Books
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      ASIN: 0595656145

      Book Description

      Tim TaylorÂ's story is not simply that of a single individual, but a metaphor for an era that took us to the moon. Launch Fever is an inspiration not only to the rocket scientist but also to every entrepreneur starting or dreaming of starting his or her own company. The story covers both the Challenger and Columbia disasters with fascinating detail. This is a motivating insiders look at the kind of struggles that lie ahead (or behind) for every entrepreneur. Come face to face with the harsh realities and difficult decision of letting go the security of 9-5 to pursue a dream as Tim Taylor discovers the spark of enlightenment, which propels him into the world of entrepreneurship.

      Customer Reviews:

      5 out of 5 stars Valuable nuggets of life experiences.......2005-02-12

      I started reading this book on a flight from Birmingham to Madison. As I started on the first page of the book, Mr. Taylor got me hooked on to the book with his humble opening and inspirational message. As I read through the book, being an engineer myself, I could relate to several of his life experiences. His advise at the end of each of the chapter is simple in wording but full of wisodm and practical experience. I could not keep the book down even for a minute till I finished this book. Great read for anyone, especially an engineer who wants to be an entrepreneur.

      4 out of 5 stars Made my weekend to read this book........2003-06-25

      This is a great book about starting a business and working your plan to be succesfull. I love how the author encourages the reader to tell their own story. He writes "Each of us have a compelling story to tell so I encourage you to write your story if you have that desire. You might notice from my lack of complex sentence structures and possibly the lack of a tight subject focus that if I can write a book so can you! Don't be discouraged by the elite publishing community and their agents. We all can't be Pulitzer Prize writers but we all have a story to tell nonetheless. Tell your story and leave the critics to their own misery."
      Now how can you not like a guy who humbles himself right up front.
      I was hooked when I read the first page from the first chapter..."Although bright and sunny, the day of the Space Shuttle Challenger launch was an unusually cold morning for central Florida. The combination of the cold and the moist salt air made it a very unpleasant day. The few times it gets cold in the Sunshine State, my body feels it down to the bone. No one had to tell me that January 28, 1986, was the coldest day that NASA had ever launched a manned rocket. For those who witnessed the event that day, it became an overwhelming personal experience for them. For three of my coworkers and I it was even more eventful because we were one of the closest people to the explosion, and Judy Resnik, Ph.D., the Challenger Mission Specialist Astronaut, was a coworker and friend of mine.
      A sharp and quick to the point engineer, Judy became an astronaut in 1979 after having been a biomedical engineer and staff fellow in the Laboratory of Neurophysiology at the National Institutes of Health in Bethesda, Maryland. She was a classical pianist and pilot who didn't tolerate incompetent people in the space program. The Challenger mission would be her second time in space; she first flew as a mission specialist on STS 41-D, which launched from the Kennedy Space Center, Florida, on August 30, 1984. This was the maiden flight of the orbiter Discovery. Judy loved to fly and encouraged me to obtain my pilot's license.
      My office was in the Deep Space Instrumentation Facility or DSIF, (pronounced "dee siff" by the locals) located on the east coast of central Florida, on the Cape Canaveral side of the Kennedy Space Center, only a quarter mile west of the Atlantic Ocean. In existence since the beginning of the space program back in the 1960's, DSIF had served as a central data house for all incoming radio signals. It was the building that received the first orbital communication signals from John Glenn and Alan Shepard. The décor was typical government gray with metal desk and matching swivel chairs, rotary dial phones and broken tile floors. NASA employees and their contractors worked in facilities and with equipment which looked like something out of an antique military museum. Only the space shuttle and its spotless clean rooms were new, high tech and state of the art. The majority of the 20,000-person work force worked in a musty, dull gray atmosphere, while a select few, like my group, worked in both the old facilities and the high-tech new. Working in a large government organization can be very compartmentalized although I was fortunate to be part of a group who worked across most boundaries. NASA, thank goodness, was in the process of converting our facility into a more advanced facility, and my colleagues and I were part of the team doing the upgrades. Our facility and the Cape Canaveral Air Force Station (CCAFS) were a special place to work, guarded by military personnel who wore M16 rifles.
      Every morning seagulls hanging out in the parking lot greeted me as I drove up to work. There was a constant light ocean breeze, and a comfortable summer environment. If the wind blew from the east, you could hear the ocean and smell the salt air.
      Oftentimes when I arrived at work, I felt like I was going to the beach for a day of fun and strolling down space history lane. Just over the trees I could see the original launch pads used for the Mercury program. The Mercury program began in 1961 when, only four weeks after the Russian astronaut Yuri Gagarin made the first orbital flight, the U.S. followed with a flight by Alan B. Shepard on May 5th. Shepard's launch took place only a few football fields away from our office.
      As soon as I arrived to work the morning of the Challenger mission, I began to listen over the local secured audio loop to the astronaut communications as they began their third attempt at a launch. The previous two launches had been scrubbed for various reasons and the media was starting to point fingers and cause what we referred to as "launch fever" - an emotion that overrides logic and entices people to take more risk than normal. NASA, being a federally funded political football, demanded we keep everyone happy, especially the media. The press wanted a launch, while we wanted safety and quality.
      Kennedy Space Center was hectic as usual preparing the launch of the 25th space shuttle. It was Mission 51-L, the 10th flight of Orbiter Challenger, and the first launch from the new launch pad 39B. Because it was the first time a civilian, a schoolteacher, was going into space, the launch was highly publicized. Millions of people watched the historical event on TV because it represented an average person going into space for the first time.

      As I continued to monitor the launch countdown process, I noticed some frustration on the part of the astronaut crew due to the cold temperatures. They were having a hard time with their gloves and equipment, and the entire process sounded more unorganized than with previous missions.
      A consistent, timely and methodical program was followed for each launch. Organization was key because it reduces the chance for error and emotions. The customary routine for an astronaut on launch day involves steak and eggs for "breakfast" even if wake up time is at noon or midnight. Steak and eggs are served because they reduce body waste. The last thing an astronaut needs to eat before liftoff is something that will upset his/her stomach and make for large bowel movements. The astronaut's goal is to reduce the number of bathroom breaks in space hoping to reduce debris, smell and privacy issues. A birthday party type of celebration follows the breakfast, which includes birthday cake and several top prelaunch workers. Then the astronauts walk fifty feet to an ultra clean white room to suit up in their orange pressurized suits. The astronauts exit the large Operations and Control building and enter the van, which takes them on the seven mile drive out to the launch pad. From wake up call to liftoff is about four to five hours. On the day of a shuttle mission, instead of sitting horizontal like you would in a car, the shuttle is pointed straight up towards the sky so that the astronauts lie on their backs with their feet above them. The time lying feet first in the space shuttle restrained to a giant hydrogen/oxygen bomb is about one hour.
      As time drew closer to what is called T-Zero...

      Read this book and do it on a weekend when you need a boost and a day full of enjoyment.

      4 out of 5 stars Great book for small business owners!.......2003-06-25

      If you are looking for a some inspiration to start your next business or complete the one you have started you will love this book. The writer tells a story that is a true page turner. I started reading this book and could not put it down mainly due to the subject matter and the dialog writing style which made it really easy to read. No fluff and long complex sentences to distract you but rather a good book you can read in a couple sittings out by the pool.

      4 out of 5 stars Great book for small business owners!.......2003-06-25

      If you are looking for a some inspiration to start your next business or complete the one you have started you will love this book. The writer tells a story that is a true page turner. I started reading this book and could not put it down mainly due to the subject matter and the dialog writing style which made it really easy to read. No fluff and long complex sentences to distract you but rather a good book you can read in a couple sittings out by the pool.

      4 out of 5 stars Great book for small business owners!.......2003-06-25

      If you are looking for a some inspiration to start your next business or complete the one you have started you will love this book. The writer tells a story that is a true page turner. I started reading this book and could not put it down mainly due to the subject matter and the dialog writing style which made it really easy to read. No fluff and long complex sentences to distract you but rather a good book you can read in a couple sittings out by the pool.
      The American Entrepreneur in Asia: A Personal Journey of Global Proportions
      Average customer rating: Not rated
        The American Entrepreneur in Asia: A Personal Journey of Global Proportions
        Irl M Davis
        Manufacturer: iUniverse, Inc.
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Business & Investing | Subjects | Books
        GeneralGeneral | International | Business & Investing | Subjects | Books
        EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
        ASIN: 0595350542

        Book Description

        How does a person coordinate the proper paperwork, travel time, cultural differences, language barriers, and political land mines that are inherent in doing business overseas? In The American Entrepreneur in Asia: A Personal Journey of Global Proportions, author Irl Davis shares the intricate details of international business that he learned on his own personal journey.

        Some may be on a simple quest for information—finding resources, looking up Web sites, or subscribing to a magazine that caters to global entrepreneurs. Others may embark on an actual physical journey—to China, Taiwan, or one of the other countries detailed by Davis. Some may even be on a hypothetical journey, seeking answers to the “what if” questions and “maybe this” possibilities that need to be resolved before conducting business internationally.

        If you can answer yes to one or all of the following questions, then The American Entrepreneur in Asia has the information you need for successful international expansion:

        The Autobiography of Shibusawa Eiichi: From Peasant to Entrepreneur
        Average customer rating: Not rated
          The Autobiography of Shibusawa Eiichi: From Peasant to Entrepreneur
          Teruko Craig
          Manufacturer: University of Tokyo Press
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Biographies & Memoirs | Subjects | Books
          BusinessBusiness | Professionals & Academics | Biographies & Memoirs | Subjects | Books
          Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
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          JapanJapan | Asia | History | Subjects | Books
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          ASIN: 0860085023
          The Do or Die Entrepreneur (A Korean American Businessman's Journey)
          Average customer rating: Not rated
            The Do or Die Entrepreneur (A Korean American Businessman's Journey)

            Manufacturer: Random House
            ProductGroup: Book
            Binding: Paperback
            ASIN: 8957579265
            The Entrepreneur's Journey
            Average customer rating: 5 out of 5 stars
            • A Must-Read
            • The Entrepreneur's Journey
            • The Ultimate Entrepreneur Start-up Handbook!
            • Great book!
            • Short and Sweet
            The Entrepreneur's Journey
            Gene Poor , and Rodney Heiligmann
            Manufacturer: Hyperformance Inc
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
            GeneralGeneral | Business & Investing | Subjects | Books
            GeneralGeneral | Skills | Business & Investing | Subjects | Books
            EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
            ASIN: 097679120X

            Product Description

            Finally - a book for aspiring entrepreneurs by two seasoned entrepreneurs. Gene Poor and Rodney Heiligman have been involved in six personal business start-ups and dozens of new venture creations throughout the world in their collective 50 years of business experience. The Entrepreneur's Journey is a no-nonsense approach to entrepreneurship. They put the emphasis on the absolute essentials of going from dreaming about starting a business to effectively getting it off the ground. In brief - easy to folow chapters - the authors simplify the process of going from idea generation through market analysis to preparation of a business plan while emphasizing differentation, niche marketing, positioning, strategy, and margins.

            Customer Reviews:

            5 out of 5 stars A Must-Read.......2006-03-30

            If you have any desire or even the least bit of interest to start your own business, I recommend this book highly! It is a very easy read and keeps you engaged from page to page. The authors are very knowledgeable and have experience to back up what they are saying. Do not pass up the chance to own or read this book...you will not regret it!

            5 out of 5 stars The Entrepreneur's Journey.......2005-12-19

            Great book, written for your average college student. Lots of helpful start up information written in a language everyone can understand.

            5 out of 5 stars The Ultimate Entrepreneur Start-up Handbook!.......2005-12-16

            The Entrepreneur's Journey was the perfect book for the baby or even the most advanced entrepreneur. It teaches you everything you need to know about the business in an easy and fun to read book. Even if you aren't going to start your own business, it is full of knowledge that anyone could beneift from. It explains ways to find funding for you business and how to keep it running smoothly. Awesome book!

            5 out of 5 stars Great book!.......2005-12-16

            This is a good book for anyone who wants to become and entrepreneur. It is easy to read and is only full of useful tips and information. It's short and to the point. Not only does it include all this information but it also has real life experiences in it that show success and failure. I enjoyed reading it.

            5 out of 5 stars Short and Sweet.......2005-12-15

            This book is perfect for anyone who has an entrepreneurial spirit. It's a quick easy read filled with a lot of valuable information.
            Her Journey: Stories of Entrepreneurs
            Average customer rating: Not rated
              Her Journey: Stories of Entrepreneurs
              Darlene Jones
              Manufacturer: Writer's Showcase Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Biographies & Memoirs | Subjects | Books
              WomenWomen | Specific Groups | Biographies & Memoirs | Subjects | Books
              GeneralGeneral | Women & Business | Business & Investing | Subjects | Books
              GeneralGeneral | Business & Investing | Subjects | Books
              EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
              GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
              ASIN: 0595166555

              Book Description

              Her Journey is a book about a phenomenon in the workforce that has caught the attention of many women in North America: entrepreneurship. For as many reasons as there are women who are becoming entrepreneurs, this practice currently enjoys a great deal of popularity. You may already be one of the many contributors to this way of doing business. Perhaps you are considering joining the ranks of the entrepreneur. Or maybe you are just curious about the reasons women seem drawn towards this idea of heading up their own businesses.

              You will meet four women entrepreneurs. Although their names have been changed these are real women with real lives and real experiences. While each of their stories is different, similar patterns weave in and out of each of their tales as owner/operator of their own businesses. The warp and woof of their entrepreneurial lives creates an existence for each of them that can best be described as a metaphorical journey.

              The use of the journey metaphor was a natural result of listening to these women recounting anecdotes about their lives as female entrepreneurs. For centuries we have used metaphors to tell stories, to create visual explanations. In Her Journey the metaphor of a journey describes entrepreneurship in terms of the patterns observed at the outset of the entrepreneurial journey, en route, and at the probable termination of the journey.

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