History: Fiction or Science? (Chronology, No. 1)

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

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Networks in the Knowledge Economy

Manufacturer: Oxford University Press, USA
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ASIN: 0195159500

Book Description

In today's de-layered, knowledge-intensive organizations, most work of importance is heavily reliant on informal networks of employees within organizations. However, most organizations do not know how to effectively analyze this informal structure in ways that can have a positive impact on organizational performance. Networks in the Knowledge Economy is a collection of readings on the application of social network analysis to managerial concerns. Social network analysis (SNA), a set of analytic tools that can be used to map networks of relationships, allows one to conduct very powerful assessments of information sharing within a network with relatively little effort. This approach makes the invisible web of relationships between people visible, helping managers make informed decisions for improving both their own and their group's performance. Networks in the Knowledge Economy is specifically concerned with networks inside of organizations and addresses three critical areas in the study of social networks: Social Networks as Important Individual and Organizational Assets, Social Network Implications for Knowledge Creation and Sharing, and Managerial Implications of Social Networks in Organizations. Professionals and students alike will find this book especially valuable, as it provides readings on the application of social network analysis that reflect managerial concerns.

"China and the New World Order: How Entrepreneurship,Globalization, and Borderless Business Are Reshaping China and the World"

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Cooking With the Iron Rice Bowl
The most important book I read in the last 5 years
Is a new world order in the making?...It might just happen.
Insightful and Intelligent
Prepare for the Dragon Market - Winston Ma, Author of "Investing in China: New Opportunities in a Transforming Stock Market

"China and the New World Order: How Entrepreneurship,Globalization, and Borderless Business Are Reshaping China and the World"
George, Zhibin Gu
Manufacturer: Fultus Corporation
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Binding: Paperback

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ASIN: 1596821078

Book Description

China is the world's number-one growth story now. But how is it that China has achieved such quick growth in this era? How is it that made-in-China products can flood the globe? Is a trade war going to happen? Or is a new world order in the making? This second volume of a trilogy-by Chinese journalist/consultant George Zhibin Gu-aims to answer these questions and more.

Today, more than a half-million overseas companies conduct business inside China. Learn about all the opportunities this exploding market presents, including banking, insurance, and stock market, as well as the yuan and trade and cross-border business issues. Moreover, it contains extensive studies on China's political-economic reform as well as evolving international relations.

This volume addresses eight key topics:

I. China's New Role in the World Development
II. The Yuan, Trade, and Investment
III. China's Fast-Changing Society, Politics, and Economy (in light of Chinese and global history)
IV. China's Banking, Insurance, and Stock Market Reforms
V. Chinese Multinationals vs. Global Giants
VI. The Taiwan Issue: Current Affairs and Trends (federation as an alternate way for unity)
VII. India vs. China: Moving Ahead at the Same Time
VIII. The Japan-China Issue: Evolving Relations in Light of History

Today, all nations increasingly rely on one another for development, a trend that will only strengthen as time passes. As a saying goes, "The future is being shaped today." This book will appeal to readers everywhere regardless of their particular interests.

Customer Reviews:

Cooking With the Iron Rice Bowl.......2007-03-27

Part reference, part musing, part insightful and timely analysis, George Zhibin Gu's latest book "China and the New World Order: How Entrepreneurship, Globalization, and Borderless Business are Reshaping China and the World" is a welcome and refreshing read among the endless new titles printed on China today.

Picking up on a focus of his previous book "China's Global Reach...," Gu goes further and identifies the chief impediment to China's latest and perhaps most difficult transition as the Chinese state itself. Gu reveals the seemingly historical inevitability of China's vast government apparatus but explains that Communist Party bureaucracy is unique in Chinese experience in the size and scope of its all-encompassing control.

In topics relative to today's readers Gu ably demonstrates through the book that changes in China come from the revived entrepreneurial instinct of the Chinese. Along with huge foreign investment China's ever-growing private sector is the outside influence that is challenging Chinese bureaucracy as never before. But while the Chinese people struggle to create a law-based society and break the bureaucracy's grip on all aspects of economic life, the Chinese state seeks an equal footing among world national powers.

"China and the New World Order" is nicely segmented into short but highly relevant chapters. As in his earlier works Gu deftly examines the pros and cons of numerous hot-button issues on China. For example he takes on the Taiwan - China knot and proposes an interesting solution, a federation or federal system as a means toward meaningful (and mutually beneficial) reunification although his federal system shares more similarity to a commonwealth in the opinion of this reviewer. Gu's look at delicate state of Japan and China relations reveals that Japan remains as apprehensive over Chinese growth and potential as it was in the past. In examining the India versus China debate Gu shows that there is far less competition (as Western press prefers to portray it) and more similarities between the two giants of Asia.

There is plenty of current information here and the detailed contents and summaries make the book a good quick reference for anyone with an interest in what's happening right now in China. And there are goodies such as a lengthy interview with Mark Mobius and a foreword by Hoover Institute fellow William Ratliff.

At one point in his analysis, Gu intriguingly compares the struggle in China to the old European church-state alliance. With that view in mind, what may be needed next and with luck what Chinese entrepreneurs may succeed in bringing is a Chinese "Glorious Revolution."

The most important book I read in the last 5 years.......2006-12-25

This new book from Dr. George Zhibin Gu is a geo-economics and geopolitical masterpiece from an insider, someone that thrives his consulting work and daily life inside China, not writing or comment from a comfortable chair in London or New York paid by a western think tank, or only for academic proposals. His challenge is to write for a broad audience out of China. I must refer his clever suggestions about Taiwan - a political proposal for a a federation - and the way he sees the go global from Chinese emergent multinationals. It is needed a lot of courage for an insider to be so clear in his proposals and to identify the old Chinese problem - bureaucracy, the same that stopped admiral Cheng Ho and the Discoveries in the XV Century, that closed China for so many centuries and gave an opportunity for foreign powers to humiliate China, hyper-bureaucracy that in the Mao period pulled China for chaos and economic and social distress. China and the New World Order is a must reading. Jorge Nascimento Rodrigues, editor of www.gurusonline.tv and translator of Made in China (published in Portuguese language).

Is a new world order in the making?...It might just happen........2006-12-15

Base on the number of book in relation to this matter so far I believe that no one has come close to capturing "new China's" spirit and meaning as Gu. After reading his second volume I found it to be hugely insightful on the current events of China and global affairs. It greatly explores the key factors that shape Chinese and global development in the next stages. It gives tremendous info and analysis on the Chinese government, politics, business and economy for any one's interest.

There's a huge amount of info on foreign businesses inside China. You will be able to see about twenty five American and global multinationals inside of China that are studied. In the meantime it gives us a very provocative analysis on China's new role in the world. Gu details this general picture of how China is walking away from a practical society and embracing an open, restless and dynamic society. It claims that an overextended, self-appointed bureaucracy remains the key problem for China. To overcome countless technical barriers, greater openness, entrepreneurship and global involvement is all needed. Again, it's very insightful on the issues between China, Taiwan, Japan, India and West. I will add that his analyses on Japan-China line up are very interesting as well as Taiwan. There' a tremendous amount of info and analysis on China's financial, banking, insurance and stock market.

Author George Zhibin Gu is a very outspoken and a well known Chinese journalist who has generally covered mergers and acquisitions, capital activities, business expansion, and restructuring. He's an insider who gives us scrupulous examination on current China and global affairs which is more than a reason why you should grab hold to this book.

Insightful and Intelligent.......2006-12-11

George Gu provides a depth of understanding that distinguishes his work from most other business books. His wide network of contacts gives insight into emerging trends. He provides useful context that western authors often lack and Chinese authors frequently take for granted.

Prepare for the Dragon Market - Winston Ma, Author of "Investing in China: New Opportunities in a Transforming Stock Market.......2006-11-07

For the international investor community, "Investing in China" in the new century is more or less a one-way investment and capital flow. Mr. Gu's book, however, looks one step further to explore how all these interactions would reshape the global horizon, both for China and the rest of the world.

In fact, China's outward influence is increasingly obvious. For instance, whether China would diversify its foreign currency reserve -- and consequently whether China will enter into the gold market to hedge its US dollar exposure -- has profound implications in the global financial markets.

Comparing to many other books on China, Mr. Gu's book has a truly "authentic Chinese" flavor. The reason is obvious: He is an INSIDER. As a native Chinese, he captures the spirit of China's latest developments in its not-too-short historic context.

Rewarding Excellence : Pay Strategies for the New Economy

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The Key Theme of Today's Reward System.

Rewarding Excellence : Pay Strategies for the New Economy
Edward E. Lawler III
Manufacturer: Jossey-Bass
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Binding: Hardcover

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ASIN: 0787950742

Book Description

In this work, acclaimed management expert Edward Lawler tells companies what they can do to meet today's "rewards systems challenge"--attracting and retaining talented employees in a market where the employees hold the upper hand. Here, Lawler outlines a creative compensation system that recognizes employee knowledge and skill as a critical aspect of an organization's net worth. In basing his system on the individual employee's value to the organization, Lawler introduces an approach to compensation that simultaneously motivates employees to higher levels of performance and increases shareholder value.

To read the introduction from this book, click here.

Customer Reviews:

The Key Theme of Today's Reward System........2000-02-28

Rewarding Excellence is truly a fascinating study that is more about how to design and manage complex organizations than how to pay individuals.

As argued by Lawler, "the old reward practices and systems that worked well in nationally focused, bureaucratic, capital-intensive, hierarchical, steady-state, near-monopoly corporations such as the old General Motors and AT&T simply don't fit the realities of today's business environment. Dramatic change is needed, and it is not difficult to identify what the key theme of today's reward systems should be : a focus on rewarding excellence. Many factors argue for excellence being the number-one focus of any organization's reward system, including the ability to attract and retain the best people and to motivate the kind of performance that an organization needs in order to succeed in the new economy."

In this context, Lawler :

* argues that organizations should adopt a new logic of organizing that recognizes the new competitive realities and that today's key sources of competitive advantage are human capital, core competencies, and organizational capabilities.

* shows why the old reward systems, which focus on jobs and merit pay, don't do an adequate job of developing and motivating either individuals or organizations.

Book Description

A vital and underappreciated dimension of social interaction is the way individuals justify their actions to others, instinctively drawing on their experience to appeal to principles they hope will command respect. Individuals, however, often misread situations, and many disagreements can be explained by people appealing, knowingly and unknowingly, to different principles. On Justification is the first English translation of Luc Boltanski and Laurent Thévenot's ambitious theoretical examination of these phenomena, a book that has already had a huge impact on French sociology and is likely to have a similar influence in the English-speaking world.

In this foundational work of post-Bourdieu sociology, the authors examine a wide range of situations where people justify their actions. The authors argue that justifications fall into six main logics exemplified by six authors: civic (Rousseau), market (Adam Smith), industrial (Saint-Simon), domestic (Bossuet), inspiration (Augustine), and fame (Hobbes). The authors show how these justifications conflict, as people compete to legitimize their views of a situation.

On Justification is likely to spark important debates across the social sciences.

Academic Capitalism and the New Economy: Markets, State, and Higher Education

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Excellent study of higher education

Academic Capitalism and the New Economy: Markets, State, and Higher Education
Sheila Slaughter , and Gary Rhoades
Manufacturer: The Johns Hopkins University Press
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Binding: Hardcover

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ASIN: 0801879493

Book Description

As colleges and universities become more entrepreneurial in a post-industrial economy, they focus on knowledge less as a public good than as a commodity to be capitalized on in profit-oriented activities. In Academic Capitalism and the New Economy, higher education scholars Sheila Slaughter and Gary Rhoades detail the aggressive engagement of U.S. higher education institutions in the knowledge-based economy and analyze the efforts of colleges and universities to develop, market, and sell research products, educational services, and consumer goods in the private marketplace.

Slaughter and Rhoades track changes in policy and practice, revealing new social networks and circuits of knowledge creation and dissemination, as well as new organizational structures and expanded managerial capacity to link higher education institutions and markets. They depict an ascendant academic capitalist knowledge/learning regime expressed in faculty work, departmental activity, and administrative behavior. Clarifying the regime's internal contradictions, they note the public subsidies embedded in new revenue streams and the shift in emphasis from serving student customers to leveraging resources from them.

Defining the terms of academic capitalism in the new economy, this groundbreaking study offers essential insights into the trajectory of American higher education.

Customer Reviews:

Excellent study of higher education.......2006-09-02

This is a book that actually engages social theory in a very rigorous way while trying to explain general trends within American higher education. It is very, very good, starting with the fact that it avoids platitudes and simplified comments that one would find in short editorials.

The Economic Impact of Knowledge (Resources for the Knowledge-Based Economy)

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The Economic Impact of Knowledge (Resources for the Knowledge-Based Economy)
Dale Neef , Tony Siesfeld , and Jacquelyn Cefola
Manufacturer: Butterworth-Heinemann
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Binding: Paperback

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ASIN: 0750670096

Book Description

Series: Resources for the Knowledge-Based Economy

What happens to our understanding of economics when the vast majority of people within our economy are employed to create ideas, solve problems, or market and sell services rather than to produce tangible goods? How do we measure non-financial "intangibles" such as human capital or the effect of R&D? This anthology explores how economists and public policy makers are re-thinking the way in which governments measure, monitor, and influence an economy in an unbounded global environment where output is largely intangible and organizations are becoming increasingly "non-national" in scope.

Through a collection of seminal articles written by prominent business people, academics, and public policy makers, this three-part anthology examines the key issues surrounding the economic impact of knowledge-based growth, including:

* preparing for the effects of technological change
* understanding the change in traditional economic theory
* how Research and Development will be affected
* who will be the global "knowledge police"?

Most business people think of economics in terms of growth, interest rates, and inflation. This book is unique in that it focuses on the economic impact of knowledge-based growth in order to provide business people with a bigger picture of the knowledge management case for action with their organizations.

The most up-to-date and most relevant articles on the subject
Unique focus on the theme of knowledge
Organized logically, with a foreword to introduce each section

From Global to Metanational: How Companies Win in the Knowledge Economy

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The new small world
Finding knowledge in unlikely places
Must reading for international business
Nostalgia for Globalization

From Global to Metanational: How Companies Win in the Knowledge Economy
Yves L. Doz , Jose Santos , and Peter Williamson
Manufacturer: Harvard Business School Press
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ASIN: 0875848702

Amazon.com

"Metanational" is the term that Jose Santos, Peter Williamson, and Yves L. Doz--management and technology professors at the international INSEAD graduate school of business--coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to "a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world." And as they unveil and dissect the concept, it becomes apparent that it may indeed be an apt description for those worldwide enterprises most likely to succeed in our rapidly changing times. Based on interviews with 36 companies from America, Asia, and Europe (including long-established firms like 3M and Toyota and newcomers like Acer and Shiseido), the authors describe innovative ways to efficiently tap into "pockets of technology, market intelligence and ... specialist knowledge scattered around the world," rather than relying solely on input from a home nation or a few select locales. They explore how trailblazers are identifying this information wherever they find it, parlaying it into new products, services and processes, and merging the result with all sales, distribution, and marketing efforts. Anyone involved in multinational business should find this both provocative and potentially useful. --Howard Rothman

Book Description

Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .

This book provides a blueprint for companies ready to embrace this new globalization challenge. In From Global to Metanational , international business and strategy experts Yves Doz, José Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.

The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:

* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world

* Leveraging knowledge imprisoned in a multinational's local subsidiaries

* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value

Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.

Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
AUTHORBIO: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. José Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]

Customer Reviews:

The new small world.......2003-02-10

I was delighted to grab a better understanding on global competitiveness and the new productive opportunities provided by the Metanationals.

You don't know about it yet?? God, your business is under great danger...

Finding knowledge in unlikely places.......2002-09-26

What does a large company need to concentrate on for sustained success in a globalized world? Doz and his colleagues claim that it is to become metanational and to become good at innovating from a platform of bringing together knowledge from many different parts of the world. Metanationals differ from globalized companies in that they recognise that new ideas, products or directions may originate somewhere other than the corporate centre.

The focus of the authors is on innovation and they argue that this requires that the organization becomes good at :
* identifying where good ideas and special competencies are;
* mobilizing the often scattered capabilities and opportunities (they use the term 'becoming a magnet' for such capabilities); and
* optimising the size and configuration of operations for efficiency, flexibility and financial discipline.

This is a book that makes an important point about success in a globalized world, but presents one factor in success as if it was the whole. As with a number of books, I had an uncomfortable feeling that the content of a very good article was expanded into an only moderately good book.

The core message is important and useful. Organizations that operate on a global scale need to move beyond the extension of a unitary culture into new localities and recognise that new knowledge is found in unlikely places. They need to become excellent at recognising that knowledge, becoming an attractor for it, mobilizing it to provide a superior stream of innovations and operationalizing production, distribution and marketing into diverse markets.

The weakness is that the book is written at a fairly high conceptual level - for all the detailed example - that fails to get to grips with how to manage multiple cultures or the detail of innovation, or the issues of governance across countries. It also has surprisingly little on the major changes that are occurring in world consumer markets.

The book also falls into the 'one size fits all' trap. Issues of being effective globally are very different for a consumer fashion business, a high tech product or service industry and a major commodity business, but this is not recognised explicitly in the book.

Must reading for international business.......2002-07-23

This is one of the most refreshing books about managing multinationals that I have read. It goes one step beyond the idea of a transnational, proposing a new model of how a company can succeed by prospecting the world for new knowledge about technologies and customer behaviour and using this to innovate. It won't be easy to implement, but the last three chapters provide a good starting point about how to make it happen. I was convinced that if we didn't try and build a metanational we would simply be left behind.

Nostalgia for Globalization.......2002-05-20

The first two chapters tell you the picture and that is it. The kernel is summarized in a table at page 83 (end of chapter 3). Make a copy of this page, file it for later reference, and you are done. At best, this book reviews the vaunted wisdom of globalization, which many companies have been living at and dealing for years. At worst, it recites the squabbles between the global platform (the standardization) and regional initiatives (the deviations and the sensing ends). No specific solution or action is advised for the first & most obvious problem - how to transcend the intracompany transaction, which more than often bogs down companies attempting to quickly profit from the global learning.

Marketing in the In-Between: A Post-Modern Turn on Madison Avenue

Average customer rating:

Rebecca Nailed It
Big Thoughts on Marketing

Marketing in the In-Between: A Post-Modern Turn on Madison Avenue
Len Ellis
Manufacturer: BookSurge Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 1419646753
Release Date: 2006-12-12

Book Description

Marketing in the early 21st century is dominated by two approaches, neither of which is visible to the naked eye: the use of data to define and shape human affairs into machine-readable form and the effort to create and sustain ongoing two-way relationships with customers. The former is one way human life is being subjugated to the regime of the machine; the latter is one way the individual may one day emerge from within the datascape. A post-modern perspective is used to reveal both the "kaleidoroscope" of data and the "raw immaterials" of relationships in two companion essays.

Customer Reviews:

Rebecca Nailed It.......2007-03-18

Rebecca's review is spot-on. I could read this book several times and get something new out of it each time. Ellis succinctly captures the changes in consumer-marketer interaction and the new 21st century value exchange and does a great job of putting it in historical and philosophical context.

Big Thoughts on Marketing .......2007-03-09

Most books on business (particularly those by self-proclaimed "gurus") seize on a single idea. With terrier-like tenacity they explain it, illustrate it, present case studies of it, then explain it yet again, until a readers feels she's entered some sort of textual version of "Groundhog's Day."

"Marketing in the In-Between," takes the opposite approach. It packs so many clusters of thought, ideas, revelations and connections on every page, the reader will need to repeatedly dip in to glean all the thoughts. It challenges readers to truly ponder and to question the basic precepts and practices upon which marketing is based.

Creating a Reusable Learning Objects Strategy: Leveraging Information and Learning in a Knowledge Economy

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Resourceful and practical

Creating a Reusable Learning Objects Strategy: Leveraging Information and Learning in a Knowledge Economy
Chuck Barritt , and F. Lee, Jr. Alderman
Manufacturer: Pfeiffer
ProductGroup: Book
Binding: Hardcover

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ASIN: 0787964956

Book Description

Step-by-step, Creating a Reusable Learning Objects Strategy shows how to create and implement a reusable learning objects (RLO) strategy that is flexible enough to accommodate your individual needs or use across a global organization. Creating a Reusable Learning Objects Strategy outlines the benefits and challenges of RLO and shows how to compare your current development process with one based on reusable learning objects. The book also helps evaluate the level of changes you will need to account for during the transition to RLO.

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Customer Reviews:

Resourceful and practical.......2005-08-19

This is an excellent resource with practical advice and an elegant instructional design model which includes a step for keeping materials refreshed. It avoids technical jargon and is easy to apply the theory to a business context.

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