Book Description
Beginning with the million-copy bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham jump-started the strengths movement that is now sweeping the work world, from business to government to education. Now that the movement is in full swing, Buckingham's new book answers the ultimate question: How can you actually apply your strengths for maximum success at work?
Research data show that most people do not come close to making full use of their assets at work -- in fact, only 17 percent of the workforce believe they use all of their strengths on the job. Go Put Your Strengths to Work aims to change that through a six-step, six-week experience that will reveal the hidden dimensions of your strengths. Buckingham shows you how to seize control of your assets and rewrite your job description under the nose of your boss. You will learn:
• Why your strengths aren't "what you are good at" and your weaknesses aren't "what you are bad at."
• How to use the four telltale signs to identify your strengths.
• The simple steps you can take each week to push your time at work toward those activities that strengthen you and away from those that don't.
• How to talk to your boss and your colleagues about your strengths without sounding like you're bragging and about your weaknesses without sounding like you're whining.
• The fifteen-minute weekly ritual that will keep you on your strengths path your entire career.
With structured exercises that will become part of your regular workweek and proven tactics from people who have successfully applied the book's lessons, Go Put Your Strengths to Work will arm you with a radically different approach to your work life. As part of the book's program you'll take an online Strengths Engagement Track, a focused and powerful gauge that has proven to be the best way to measure the level of engagement of your strengths or your team's strengths. You can also download the first two segments of the renowned companion film series Trombone Player Wanted.
Go Put Your Strengths to Work will open up exciting uncharted territory for you and your organization. Join the strengths movement and thrive.
Customer Reviews:
How to take charge of your work.......2007-10-03
Marcus Buckingham is passionate about helping you identify your unique strengths and unleash their power. As you read and work your way through the program in this book, you will become convinced that growing through your strengths is the ticket to your future happiness, effectiveness and success. He refutes the approach of improvement by fixing mistakes as a dead end that cannot help you discover how you can be exceptional. The book constantly refers you to its associated Web site for materials that will help you work through the exercises. Buckingham wants you to act rather than just read a theoretical tract. Nothing presented in this book will help you without action and implementation. However, if you take up the challenge, you will become empowered as you take charge of your work through your strengths. We recommend this book because it contains just a few simple ideas that could change your life.
Follow-up book, much overlap with earlier books.......2007-09-30
Marcus Buckingham discusses six steps to identifying and putting your strengths to work:
1. Convince yourself that exercising your strengths is more fun and productive that spending your time shoring up your weaknesses.
2. Identify specific activities that exercise your strengths. For example, mine include
a. Determine true value
b. Learn and apply new and useful skills, knowledge
c. Creative problem solving
3. Build your job towards your strengths.
4. Stop / reduce time spent shoring up your weaknesses
5. Build a strong team by enabling each member to exercise their strengths towards delivering business value
6. Make a habit of ensuring that each person's activities around you are aligned with their strengths (including yourself :-)
The book could have been much shorter - the concept was repeated multiple times. More specifics on step 3 would also have been more useful.
Excellent book and great team activity!.......2007-09-13
I manage a team of Sales Professionals and found this book to be a great tool to help them stay focused on the positive aspects of their job. I really like the message and appreciate the fact that it does not immediately say that if you are not happy right now, you need a new job. It points them back to their current position and helps them be more productive and utilize their strengths where they are at.
While he also wants to sell you other stuff, the book is a good way to build your own positive deviance.......2007-09-13
If you really look at what is holding you back, from really using your best qualities and talents, you will almost surely find that most of it are the images and thoughts you hold between your ears. You are so sure about what could go wrong, or about what you HAVE to do, or about what is just not possible, that you just don't even try to step out.
Well, to say it simply, stop it! This book provides you with a six step process to help you build on your strengths rather than chasing and fixing mistakes. It is based on the ideas you will find in the business philosophies of Appreciative Inquiry and Positive Organizational Scholarship (POS). The core idea in these movements is that you can't build on your strengths if all you see are your weaknesses. If you want to be a master of something, you have to study those who do it well, not focus on the mistakes of those who aren't very skilled. The term they often use is "positive deviance". That is, that area of performance that deviates ABOVE the norm. The goal is to learn how to create more positive deviance.
In the first step, Buckingham focuses you on giving up belief in three myths: 1) As you grow your personality changes. 2) You will grow in your areas of greatest weakness. 3) A good team member does whatever it takes to help the team. He says that the truths are: 1) As you grow you become more of who you already are. 2) You will grow in your areas of greatest strength. 3) A good team member deliberately volunteers his strengths to the team most of the time.
As he discusses each of these he asks you to examine what you are getting out of believing in these myths. What would it cost you to stop believing in it? Then think carefully about the benefits you would gain by believing the truth. If you sincerely do this, you will likely be shocked and then energized.
The purpose of this book is to help you take charge of your life and especially your work life. You will make it more rewarding, says the author, by centering your work on your strengths rather than just doing whatever comes to you as an assignment. It is a six step process. The first, as I noted above, is to bust the myths. Step 2 is to get clear about your strengths. Three is to free your strengths. Four helps you see and stop your weaknesses (not focus on fixing them). Five coaches you on how to speak up and get your boss supporting your strengths. Six is about keeping the process alive by building strong habits.
Now, Marcus Buckingham is a big-time, high-priced consultant. The book sends you to his website to use some free materials there (but also offers you others to purchase). Underneath this is the desire to sell your company consulting and seminar services with associated materials. It is interesting stuff, but the sheer "salesiness" of it detracts from it a bit for me.
Reviewed by Craig Matteson
A `how-to' book for understanding your Identity.......2007-09-05
I admire books that deliver as advertised! This is a `how-to' book for gaining clarity on a critical component - something Buckingham calls strengths - for individual performance success. As he did in previous books, Buckingham defines Strengths as being our blend of Talent, Skills, & Knowledge; then he goes farther with this book, noting that strengths are not just personality or talent profiles, even if done using the Clifton StrengthFinder profiling tool. What seems to be emerging in step-2 of this 6-step process for finding and using our strengths is the tapping of passion - what work actually gives you energy. If so, Buckingham may now be speaking more about understanding identity, than what gets heard as a traditional strengths and weaknesses assessment. Whatever the case, this, easy to read, understand, and do, book contains practical tools for learning about ourselves and using this understanding to improve personal performance.
Although a book devoted primarily to `how-to' steps, during Step-1, Bust the Myths, Buckingham does a summary of personality development that I particularly liked. He also included a nice bit about how strengths are used to build high performing teams - it is not necessary to lose your identity in order to become a team player! This book is recommended for any individual who is interested in living a happier and more productive life by appreciating who they are and the gifts they have to offer the world. Dennis DeWilde, author of The Performance Connection
Book Description
Brings together the disciplines of economics, political science, law, and ethics to address a class of management issues of growing importance to the performance of companies. Provides conceptual frameworks for understanding issues in the environment of business and their development; strategy formulation; analysis of the news media; political analysis; the economics and politics of government intervention in markets (regulation, antitrust, and torts); the economics and politics of international trade; the political economy of countries; and ethical analysis and decision-making. For all business professionals, including managers looking to enhance their knowledge of an ever-changing, increasingly global field.
Customer Reviews:
Business and Its Environment (5th Edition).......2006-07-19
This book is an easy read. It has tons of useful information. I would recommend this book.
New Edition is Better.......2005-12-05
There is a new edition (the fifth) for this book, and it is better than the edition shown here. While avoiding a polemical view, Baron illustrates business ethical priciples with very poignant examples and stories. The case studies are very up to date and fun to read. More than that, though, the case studies can form a basis for classroom debate and discussion which not only brings the material to life but also promotes critical thinking and articulation among students.
I liked it very much, and recommend it highly.
The book for dilettante readers.......2002-01-21
The author provided some good examples demonstrating a picture of business and its environment. People who have exposed to Industrial Organization (or at least some levels of application of game theory) will get bored of all arguments without mentioning anything about its quantitative aspect.
The book for dilettante readers.......2002-01-21
The author provided some good examples to demonstrate some business's environments. The book is very readable. You will get bored if you have exposed to industrial organization or some applications of game theory.
Pretty Easy Reading.......1999-05-30
I've read a good chunk of this book during a B-school elective on non-market strategies, and found it imparted some valuable information. It's not very prescriptive if that's what you're looking for. But it made me feel like I got something out of the class despite an unstellar professor.
Book Description
The Little Red Book of Wisdom offers time-tested principles for professional and personal fulfillment. In the book, Mark DeMoss gathers insights for living wisely from history, Scripture, and a lifetime of listening. The result is a handy, accessible book that gives readers a new way to enjoy lasting success in the work world and beyond. Topics include finding and keeping your focus in life, building a winning corporate culture, and setting aside time for good thinking.
Customer Reviews:
Book for Life!.......2007-09-05
The Little Red Book of Wisdom by Mark Demoss is one of the most influencial books on "life" that I have ever read. It is a short read, but one that you will reference repeatedly. I purchased a few of these books to give to those I care about.
The Little Red Book of Wisdom.......2007-09-05
This book is a must read if you are searching or seeking to add unto your wisdom. Don't hesitate to purchase it...because it's worth the money you'll purchase it for.
A great read.......2007-09-01
Also good for a gift or for leaving on the coffee table / magazine rack for visitors.
Models and inspires integrity in business and family.......2007-08-28
You don't find many books that you honestly can't bear to put down. The Little Red Book of Wisdom is sincerely one of them. It is a testimonial book of sorts that models and inspires Christian integrity for business, family, and relationships in general.
The author runs a public relations business, and leads his company using Godly wisdom and sound priorities (family over business, people over $, and Godly integrity over everything).
Mark DeMoss attributes much of his ethos to his father who passed away when the author was only 17 years old. He says that his father was the wisest man he has ever known. I think it is astounding how much DeMoss' father impacted his life, and so many others vicariously through his son, when he invested only 17 short years with his boy. This teaches us to invest our time intently, and on the right things.
Hint on being wise.......2007-08-05
This was a wonderful book for all ages. It gives great insights on how to raise your chidren and how to survive work and Life.
Customer Reviews:
Why some companies seem to have a devoted customer base..........2007-06-20
There's a difference when you fly Southwest vs. United. You feel different shopping at Costco than you feel shopping at Wal-mart. Why? That question is explored and answered in the book Firms of Endearment: How World-Class Companies Profit from Passion and Purpose by Raj Sisodia, Jag Sheth, and David B. Wolfe. This is one of those books that will cause you to think about why you feel as you do towards certain companies, and how those feelings translate into real profits.
Contents: A Whole New World; It's Not Share of Wallet Anymore - It's Share of Heart; New Age, New Rules, New Capitalism; The Chaotic Interregnum; Employees - The Decline and Fall of Human Resources; Customers - The Power of Love; Investors - Reaping What FoEs Sow; Partners - Elegant Harmonies; Society - The Ultimate Stakeholder; Culture - The Secret Ingredient; Lessons Learned; Crossing Over to the Other Side; Acknowledgements
On Wall Street, companies are usually judged on their profit. Squeeze as much out of your business as you can, cut costs wherever possible, and make sure you meet your numbers. To be sure, plenty of companies are successful under those rules (such as Wal-mart). But when you look at their performance over the last few years on the stock market, returns have been stagnant or have trailed the field. The alternative way to run a business is as a "firm of endearment" (FoE). These companies have a passion for what they do/sell, they have a strongly defined purpose for what they want to accomplish, and they look to contribute to society in more ways than just the quarterly dividend to shareholders. These FoEs, like Costco, Whole Foods, Harley-Davidson, and others, include stakeholders to mean all parts of society that they touch... shareholders, employees, the community, etc. The focus isn't on pure profit, but instead on contributing to the well-being of all the stakeholders. That's why a company like Costco can afford to pay their employees a living wage, have low turnover, and *still* turn a substantial profit. They have captured the hearts of their customer base, and that base will go out of their way to shop at Costco whenever possible. That's also why a company like Ikea can propose a new location and have nearly universal acceptance in the community, while a new Wal-mart location brings out protesters in force. There's obviously a lot more that differentiates FoEs from their counterparts in the marketplace, but once you recognize an FoE, you'll understand why they are successful by *not* following the same formula as everyone else.
It's tempting to think that all the FoEs covered in this book can do no wrong. That's not the case. JetBlue was/is an FoE that badly damaged their reputation during the winter when storms caused massive cancellations. It even led to the resignation of the CEO. Like other business books of this genre (In Search Of Excellence, From Good To Great), only time will tell how these companies will fare over the long term. It may well be that a decade from now, the stars of this book will have all fallen to the wayside. But I would venture to guess that the companies covered here will have a much larger margin of forgiveness than would other companies that are just focused on the next quarter...
This is a book that is highly recommended for anyone running a business. It should cause you to rethink the factors of success for your company, as well as point you in directions that could lead you to become an FoE in your niche.
Why "endearing companies tend to be enduring companies".......2007-05-16
In the Prologue, when discussing The Age of Transcendence through which the contemporary business world is now proceeding, the co-authors (Rajendra S. Sisodia, David B. Wolfe, and Jagdish N. Sheth) suggest that it is "a cultural movement in which physical (materialistic) influences that dominated culture in the twentieth-century are ebbing while metaphysical (experiential) influences become stronger. This is helping to drive a shift in the foundations of culture from an objective base to a subjective base: People are increasingly relying on their own counsel to decide what the truth is...That shift acknowledges a long-suppressed idea in a world largely guided by Newtonian certainty that chemistry Nobel laureate Ilya Prigogine says is scattering to the winds: Ultimately, everything is personal."
Thus do the authors establish a frame-of-reference for the thesis of their book: That each stakeholder in an organization tends to thrive best when all stakeholders thrive. That is, no stakeholder group is more important than any other. "It is disciplined dedication to the well-being of all stakeholders that separates firms of endearment from their competition." Stakeholder relationship management (SRM), the authors suggest, can achieve and then sustain superior business performance that, in turn, will create n a decisive competitive advantage. They are convinced that SRM business models will increasingly be seen "as the most efficacious way to achieve sustained superior business performance in years to come" but only if (huge "if") the interests of all stakeholder groups are brought into strategic alignment.
Two Questions: Are all stakeholder groups of equal importance and do they have the same interests? Also, are all members of a stakeholder group (e.g. shareholders) of equal importance and do they have the same interests? These questions occurred to me as I read the first chapter, especially the brief discussion of the "distinctive" core values, policies, and attributes that firms of endearment (FoEs) share in common. Eventually, Sisodia, Wolfe, and Sheth provide answers to these questions, answers best revealed within the narrative.
If indeed "endearing companies tend to be enduring companies," how do the 28 FoEs that "made the final cut" for this book compare with the 11 companies praised by Jim Collins in Good to Great? "Over a 10-year horizon, FoEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). Over five years, FoEs outperformed the Good to Great companies by 128 percent to 77 percent (a 1.7-to-1 ratio). Over three years, FoEs performed on par the Good to Great companies: 73 percent to 75 percent." (FYI, there are no duplicates on the two lists.) As with the exemplary companies discussed by Thomas J. Peters in Robert H. Waterman, Jr. in In Search of Excellence, not all companies on any such list continue to meet the criteria that were the basis of their initial selection.
For me, some of the most interesting material is presented in Chapter 11, "Crossing Over to the Other Side." At one point, the authors cite Oliver Wendell Holmes's observation "I would not give a fig for the simplicity this side of complexity but I would give my life for the simplicity on the other side of complexity." They then quote one of my favorite passages in James O'Toole's The Executive's Compass:
"To move beyond the confusion of complexity, executives must abandon their constant search for the immediately practice and, paradoxically, seek to understand the underlying ideas and values that have shaped the world they work in. Managers who clamor for how-to instruction are, by definition, stuck on the near side of complexity."
According to Sisodia, Wolfe, and Sheth, the big challenge of the times is to transcend the zero-sum mindset because, given the profusion of new opportunities, absolutes (by nature limiting) are found everywhere on the near side of complexity. "They emerge from people's perennial quest for pat solutions, or `silver bullets,' as they are sometimes described. This is a key point because, as Sisodia, Wolfe, and Sheth explain, a zero sum mindset leads to the conclusion that one stakeholder group can only benefit at the expense of the other stakeholder groups...However, opportunities increase by an order of magnitude when the mind breaks free of zero-sum thinking."
There are specific reasons why endearing companies tend to be enduring companies and one of the most important is their having "the ability to transcend ruthless competition and embrace the fruits of cooperation [which is] the essence of evolved humanness."
Those who share my high regard for this book are urged to check out Bill George's Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value and his later book, True North: Discover Your Authentic Leadership, co-authored with Peter Sims. Also Michael Ray's The Highest Goal, Adrian J. Slywotzky's The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs, Enterprise Architecture As Strategy: Creating a Foundation for Business Execution by Jeanne W. Ross, Peter Weill, and David Robertson as well as Ram Charan's Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't, Lynda Gratton's Hot Spots: Why Some Teams, Workplaces, and Organizations Buzz with Energy - And Others Don't, Robert J. Herbold's Seduced by Success: How the Best Companies Survive the 9 Traps of Winning, Jack Alexander's Performance Dashboards and Analysis for Value Creation, and Michael Useem's The Go Point: When It's Time to Decide--Knowing What to Do and When to Do It.
Excellent description of a service oriented business model.......2007-05-16
This book identifies a batch of companies that have oriented their business model to providing a superior feeling in the minds of their customers. In many cases I absolutely agree with them.
Wegman's supermarkets for instance presents an excellent shopping experience. I particularly love their cheese department where knowledge people stand ready to discuss their magnificant array of choices and even to giving you samples to taste seemingly without end or sales pressure. In turn I buy far more cheeses than I would otherwise. We both win.
But then they turn to Wal-Mart and repeat a litany of alleged problems with employees, suppliers, and communities. My own experience with Wal-Mart is limited to one store in the small town where I live. But my experience doesn't match the alleged problems. I go there, the people, from the greeter at the door to the most junor sales clerk are friendly and willing to walk halfway across the store to help me find something. I talk to people who work there (away from the store) and they universally say that it is the best job they've ever had. Does the Wal-Mart experience depend on the store? Are the alledged problems just that, allegations? And for that matter, does every Wegman's have such an excellent cheese department? And what about Microsoft? Everyone (nearly) uses their products and most people hate the company. What does this say about their future? I guess we'll just have to watch and see.
This is a book that describes one way of doing business that has worked for a lot of companies. It provides a good insight into what these companies do.
Impressive Examples of Serving the Full Gamut of Stakeholders.......2007-05-08
What is a Firm of Endearment? The authors argue that their example companies share a common set of core values, policies, and operating attributes which include:
1. aligning the interests of all stakeholder groups (customers, employees, partners, investors, and society) rather than seeking profit optimization
2. below-average executive compensation
3. open-door policies
4. employee compensation and benefits are above average for their industry
5. above-average employee training
6. empower employees to satisfy customers
7. hire employees who are passionate about the company's purpose
8. humanize customer and employee experiences
9. enjoy below-average marketing costs
10. honor the spirit as well as the letter of laws
11. focus on corporate culture as a competitive advantage
12. are often innovative in their industries
Companies identified include extensive examples drawn from Commerce Bank, Container Store, Costco, Harley-Davidson, Honda, IDEO, IKEA, jetBlue, Johnson & Johnson, Jordan's Furniture, New Balance, Patagonia, Southwest Airlines, Starbucks, Timberland, Toyota, Trader Joe's, UPS, Wegmans, and Whole Foods.
These companies are often contrasted with Wal-Mart and the Good to Great Companies identified by Jim Collins in 2001 in terms of stock price growth.
The authors argue that there is a new level of consciousness emerging that rewards those who do good while doing well. The implication is that all firms should shift to stakeholder optimization and the cultural values identified in the example companies.
While they don't make this argument, it's clear that the authors have identified many of the mindsets that lead a company to seek optimizing results for all stakeholders.
Before you assume total cause and effect, I would like to raise some issues not fully addressed in the book:
1. This is an after-the-fact evaluation. As such, (like Good to Great), we may mostly be seeing what the leaders are proud of . . . rather than what caused their success. For example, Southwest's success is focused on their corporate culture. But the company also has a better business model than almost any other airline (Ryanair's is better) and does a better job of fuel cost hedging than any other U.S. airline. Those factors aren't mentioned.
2. These companies are almost all in consumer products or services. A class of socially conscious consumers has sprung up who look hard for such firms. It's not clear that OEM and industrial buyers have evolved their preferences nearly to the same extent. So many of the lessons may only apply consumer goods and services (except for those validated by Gallup for having a motivated and effective group of people working for you).
3. Almost all of these firms are highly effective business model innovators who have gained enormous advantages over competitors who seldom innovate their business models. As a result, they can afford practices that may or may not pay off in profit without incurring any negative reaction. The next business model innovation will pay for the cost.
I was surprised that this book didn't look at the study I made from 1992-2001 that identified continuing business model innovation as the single best factor for explaining high levels of corporate performance (see The Ultimate Competitive Advantage). The books share some examples in common (including Jordan's Furniture and Timberland), but many of FoE's examples are also superior business model innovators (Amazon, BMW, CarMax, Caterpillar, Container Store, Costco, eBay, Google, Harley-Davidson, IDEO, IKEA, jetBlue, Patagonia, Starbucks, Trader Joe's, UPS, Wegmans, and Whole Food).
4. It often pays better to serve stakeholder interests than to ignore them. Why? Because ignoring stakeholders often burdens both the company and the stakeholder with costs and experiences that neither want. This economic case for stakeholder focus isn't fully developed outside of the customer arena.
5. The book emphasizes sustainability, but much of that argument is built around companies disappearing from the Fortune 500 (something that happens whenever a merger happens . . . which doesn't mean that the organization goes away, just the corporate headquarters in most cases). In the research of my students on environmental sustainability (see Hiroshi Fukushi's work, A Strategic Approach to the Environmentally Sustainable Business, for example), it's apparent that making the environment cleaner than when you touched it is economically advantaged in most situations. The idea of sustainability is based on the outmoded notion of not doing too much damage rather than finding profits in making the world better than you found it.
But it's a good book that creates more questions than it answers. This one will probably stimulate some more careful thinking in the area of where seeking to be more considerate of others is going to create better results as well as better sleep.
Sharp, New Millennium Look at Emotional Intelligence as a Quantifiable Value in Corporate America.......2007-04-16
With the tidal wave of publicity for Al Gore's "An Inconvenient Truth" and the spotlight it has given to the green movement, it seems like a ripe time to take stock of companies who are incorporating more social responsibility into their charters. Co-authors Raj Sisodia, Jag Sheth, and David B. Wolfe make a compelling case for how such thinking is not only a much-needed injection of humanism into private enterprise in this country but also the impetus for long-term success at a time when people are seeking greater meaning in their lives. Wolfe, the only non-academic of the three, ventures the furthest in delineating what he considers the art of empathy and the power of bringing soulfulness to the workplace. Such seeming intangibles have been repeatedly dismissed by those unwilling to recognize the human equation at the base of such operations.
Wolfe's bottom line is that soft skills translate into hard numbers, and he feels the days of well-known autocratic CEOs like Disney's Michael Eisner and Hewlett-Packard's Carly Fiorina are numbered if not over. The book's coy title actually refers to the model firms - Whole Foods, Harley-Davidson, Trader Joe's, Costco, Southwest Airlines, JetBlue, Patagonia, IKEA and New Balance among them - who have aligned principles of emotional intelligence with shareholder value in ways that induce more loyalty among the most valued employees. The data gathered by the co-authors suggests that firms which encourage emotional intelligence are more likely to have workers who benefit from feedback and achieve more for themselves and their companies over time. Emotional intelligence manifests itself in several ways, whether it is more modest executive salaries, open-door policies, better employee benefits, better training or a stronger focus on the customer experience. Moreover, the co-authors place high value on environmentally friendly practices and social consciousness as part of a company's vision.
The emphasis on emotional intelligence represents a major paradigm shift and one that has been working in tandem with globalization in recent years. It has given birth to the stakeholder relationship management business model (SRM), which supersedes the well-established customer relationship model with its primary focus on products and profits. Reflecting a much broader vision, the SRM is more dependent on coordinating systems which help keep healthy the company's economic ecosystem, which is the basis of its growth, development and economic health. The ensuing loyalty among employees gives rise to what the co-authors term "share of heart". It's an elusive concept but one mastered by a new breed of CEOs who manage to inspire with their idealism even when short-term profitability looks bleak. Sisodia, Sheth and Wolfe provide intriguing portraits of these leaders and the unique cultures they have managed to develop over time while still delivering on their bottom lines. If anything, this eminently readable book is a testament that Machiavellian tenets need not guide companies at the expense of the people who maintain them.
Book Description
Marc Hauser's eminently readable and comprehensive book Moral Minds is revolutionary. He argues that humans have evolved a universal moral instinct, unconsciously propelling us to deliver judgments of right and wrong independent of gender, education, and religion. Experience tunes up our moral actions, guiding what we do as opposed to how we deliver our moral verdicts.
For hundreds of years, scholars have argued that moral judgments arise from rational and voluntary deliberations about what ought to be. The common belief today is that we reach moral decisions by consciously reasoning from principled explanations of what society determines is right or wrong. This perspective has generated the further belief that our moral psychology is founded entirely on experience and education, developing slowly and subject to considerable variation across cultures. In his groundbreaking book, Hauser shows that this dominant view is illusory.
Combining his own cutting-edge research with findings in cognitive psychology, linguistics, neuroscience, evolutionary biology, economics, and anthropology, he examines the implications of his theory for issues of bioethics, religion, law, and our everyday lives.
Customer Reviews:
Natural Morality.......2007-09-17
Over the last decade the study of the human brain has moved out of the leafy halls of academia into many different fields, including ethics and the law. If socially unacceptable behavior is being driven by some wiring problem in the brain, is a person legally liable? Or is the brain just one part of the chain of causes with learning and experience playing a larger part? The lion's share of the evidence indicates that genes and the brain determine how we interact with the environment rather than determining how we behave, but there is still a great deal of research that needs to be done.
This book has been getting a lot of attention and for a very good reason: not only is it a well-written account by someone who is an exceptionally clear thinker, but the implications of his book stretch far beyond simple academic discussions: they have implications not only for neuroscience, but for ethics, spirituality and the law.
Marc Hauser is a biologist at Harvard and in this book he argues that the human moral sense is inbuilt and the product of evolution, much like our capacity for language. He suggests that the structure of our minds - or at least our brains - reflect our egalitarian hunter-gatherer past and reveals "left over circuitry from the cavemen."
Hauser begins by contrasting three approaches to moral thinking:
The first was espoused by the philosopher Immanuel Kant in the late eighteenth century, who proposed that we follow a categorical imperative. In Kant's view, we could and should live by the Golden Rule, treating others as we would have them treat us, and never using people merely as a means to something else.
The second approach was proposed by the eighteen century Scottish philosopher David Hume, who came to the conclusion that reason is and ought to be the slave of the passions. So if we do something because we are frustrated or angry, we should be castigated and punished because we failed to express out true nature.
The third approach is that of the political philosopher John Rawls. Rawls - like the Harvard linguist Noam Chomsky - proposed that there are deep similarities between language and morality. Chomsky believes that we are hardwired to understand and produce language, while Rawls believes that we all have an innate moral faculty. What that means is that we are all born with an ability to form moral judgments, and that we do not simply embrace the views of our family, tribe or church. The rub is this: because it is an innate ability bred of countless millennia of evolution, we often have no idea why we hold the views they we do.
The parallels between our innate morality and language are explored in this book.
When a twenty-nine year old Chomsky produced his first book in 1957 it created a firestorm of protest as well as some enthusiastic acceptance. We know that people the world over utter grammatical sentences in their own language, but it had been assumed that it began as simple mimicry: children copied the language, syntax and grammar of their parents and others. But Chomsky proposed that the ability is hardwired into the structure of the brain, and that is why we have little or no insight into how grammar works. By analogy, Hauser proposes that children and adults construct moral codes and make judgments without any insight into their reasons for doing so.
Hauser is an acclaimed academic, and it is no surprise that he supports his hypothesis with an array of thought-provoking examples, some better known than others.
One of the better known has been used in psychology and philosophy classes for years. It is the Trolley Problem, taken from a classic set of moral dilemmas proposed by the philosopher Phillipa Foot. The story goes like this. A bystander named Denise is a passenger on an out-of-control railway trolley, which is speeding down the track with an incapacitated driver. The vehicle is heading directly toward five people on the track ahead, bringing with it certain death. Denise can flip a switch that would turn the trolley onto a sidetrack with just one person on it. That one person will die, saving the other five. Should she flip the switch? Hauser's own intuition is that she should, and he marshals various moral arguments to support him.
But now comes the second part. Consider another bystander named Frank. He is on a footbridge over the same railway trolley with the same five endangered people. On the bridge is a large man whom Frank can push off the bridge and so stop the trolley and save the five. Should he do so? Should he sacrifice one man to save five?
Here Hauser's view is that he should not. But exactly why not? Is it because of Denise and Frank's intentions? Is it because Frank would be using the man as a means? In each case the result is the same, one person is killed and five are saved. This is interesting, not as an academic exercise, but because most people come up with similar responses to the dilemma.
Here is another example: what if a surgeon can save the lives of five dying people by taking organs from one perfectly healthy person? Almost no one says that this action is justified, but why not? In fact when such a thing was actually done during the Holocaust, the prosecutors at Nuremberg considered it to be one of the most egregious of all the crimes committed. The utter breakdown of agreed moral norms during those dark years and continuing depravity in some parts of the world remains a challenge for philosophers and scientists to this day; including the author of this book.
Hauser is evidently a good teacher, and he constructs a number of variations of these themes to show us that, with the kinds of exceptions that I just mentioned, the intuitions of very different people are usually much the same. Second. He shows how difficult it is to provide logical justifications for those intuitions. Like all good teachers he includes some personal disclosures, and tells an amusing tale about his own father, who, despite being an intelligent and well-educated physicist, became confused and frustrated when he tried to find logical justifications for his immediate responses.
Hauser reviews evidence from different cultures and from his own research using an online Moral Sense Test, to show how little judgments vary between people of different backgrounds and cultures.
This leads to another important similarity between language and morality. Languages are not chaotic: they follow certain constraints. All known languages follow a set of universal principles. But there are also a set of variable parameters that include the order of words, different ways of making plurals, gender attributions and all those other nuances that can frustrate anyone trying to master a foreign language. Hauser argues that it is the same with morality: there are universal principles and culture-bound parameters. He continues the parallels to point out that as with a language, once people acquire their specific moral grammar, other grammars may seem as incomprehensible as does Japanese to a native English speaker.
He illustrates his thesis with valuable discussions about murder and manslaughter, the treatment of women in different cultures, attitudes to abortion, euthanasia, pedophilia and incest, together with notions of fairness and punishment.
The book is illustrated by some delightful little drawings that do an excellent job of breaking up the narrative.
Marc Hauser if a very good writer and the book is not a difficult read, despite weighing in at over 400 closely reasoned pages. He makes many points that need to be heard. Not only by his colleagues and by people curious to understand more about themselves and those around them, but also by politicians, lawyers and ethicists.
Highly recommended.
Richard G. Petty, MD, author of Healing, Meaning and Purpose: The Magical Power of the Emerging Laws of Life
A poor collection of sophomoric philosophy.......2007-04-01
In a grand way Marc Hauser represents centuries of philosophy intermingled with anecdotes from psychological, anthropological, and economic research. Unfortunately, what he doesn't do is provide a scientific grounding for understanding moral choice.
To understand why people call things right and wrong you need to start with the biology of learning, expectation, and cognition. Given that we are just barely now scratching the surface of these topics Hauser's attempt was bound to fail. His own morals pervade the book and act as logical starting points for his arguments, but rarely does he act as a scientist and dismiss his own morality to seek out the real question which is, "How does the brain create a sense of right and wrong, and is there any definitive proof that there is a universal biological morality?"
Neuroscience tells us that there are very few things we are hardwired to do that we cannot unlearn or adapt to deal with our environments. Hauser spectacularly fails to convince that any moral code is anything other than a learned societal norm.
great idea, poor execution.......2007-03-31
I agree with Rick: great idea, poor execution. Various moral and social systems have long tried to codify and explain away through religious and other naratives what is only natural to us. Kudos to Mark Hauser for bringing our innate "moral organ" to broad attention.
His writing however is another matter. I suggest, read his introductory chapter "What Is Wrong?" and then cherry-pick from the rest of the book as much of the following material is highly repetitive. This is topic waiting to be tackled again by another, stronger writer.
Right vector, poor execution.......2007-03-24
Hauser and others in the growing camp of evolutionary biologists proposing a moral "organ" have recently been vindicated by the discovery that injury to a primitive part of the brain, the ventromedial prefrontal cortex, impairs moral judgment. That puts paid to the arguments against the concept of an innate, evolved--instinctual if you will--process of moral judgment tied neither to religious teaching nor conscious thought. Hauser in his book is using the term "moral organ" as a metaphor, a rhetorical device, but it seems now that at least part of our moral judgment does indeed reside within an organ, or shall we say it is hardwired there by evolutionary processes?
Hauser's work is pioneering, and one hopes it will continue, in his hands and those of others, to find and define our innate moral sense, where and how it resides and how it functions.
This book is not an example of the quality of writing one would like to see in presenting such an important advancement in the understanding of human morality. For that, despite its importance to its emerging field of study, I could not give it five stars. Unfortunately, it is so poorly written that it will not reach or hold the attention of as many people as it should. The reader must wade through repetition, slovenliness and an irritating indirectness and plodding style throughout the book. That detracts maddeningly, but the reader who does get through it will be rewarded and anxious to see more progress in the subject.
Placing morals into the biological realm where they belong.......2007-03-23
This book affirms something that I have thought true for some time now - that morality is governed by instinctual paradigms in healthy individuals. Hearing from birth and from right-wing sources on the news daily that our morality can only be saved by a reversion to "biblical" mores, I had always wondered why the statistics do not back this "moral majority" up. For instance, in countries like Sweden and Iceland and many other European nations where secularism is high, they have much lower rates of crime and their citizens are just as happy if not more so than the average Sunday-bible-toting-American who thinks they have a "higher" version of morality than the "godless heathen."
Hauser cites empirical data that shows that morality is often operating at an unconscious level in human beings as evidenced by tests where subjects make a moral choice but then can offer only incoherent justifications. Hauser's parallel to our "Language Instinct" here is spot on, given that most native speakers can form perfectly grammatical sentences, but if asked about detailed grammatical structures and relationships, they fail miserably. This, I think, is one reason that religion enjoys its ascendant status (at least in America) in regards to morality. Religion is an overt manifestation of moral principles, something people otherwise have little or no conscious access to. It doesn't matter how outdated or ridiculous religious "morals" are, people will cling to them because in their minds it is the only available source of a description of morality. The faster that science can describe these principles, the better off humanity will be.
Taking in relevant topics from moral philosophy, economics, psychology, and of course, the meat of his argument, socio-biological findings from our primate and animal cousins, Hauser shows that the precursors of human morality, at least in rudimentary form, are present in many other animals. This presence gives science a strong foothold in the arena of ethics. These findings must be to the chagrin of such writers as Francis Collins who invoked the god of the gaps in "The Language of God" to explain that human morality must be due to divine fiat. Indeed it is not.
Book Description
The threat of continued warfare to the future of humanity has become dire. "The Great Turning explores that threat in detail and provides an equally detailed plan for meeting -- and overcoming -- it. Written in the author's trademark clear, compelling style, this timely book uncovers the roots of Empire in ancient Athens and charts the long transition from the institutions of monarchy to those of the global economy as the favored instruments of imperialism. Korten then discusses the promise of early America as a democracy dedicated to spreading liberty and freedom -- and the failure of the "American experiment" through the contemporary takeover of the U.S. government by corporate plutocrats, religious theocrats, and neoconservative militarists in pursuit of naked imperial ambition. Korten draws on sources as varied as evolution, developmental psychology, and the wisdom of religious mystics to make the case for "Earth Community" -- a people-centered, community-based future that is both possible and necessary.
Customer Reviews:
Hope Restored.......2007-08-07
David Korten has restored my hope that humanity can and will survive the upcoming collision with our own short sighted Hubris. Some, perhaps many of us will make it through and will have restored to us in the process a great deal more of our own compassionate humanity. Well researched, well written. A seminal work! Thank you David!
The Great Turning.......2007-06-12
This book should be read by anyone thinking about how to move toward a fair, just society. Korten talks about levels of maturity leading to understanding that enough people and groups have reached a level where a society based on the principle of community rather than that of domination is within reach. It undercuts struggling with all the forms injustice takes in our present society and considers joining with like-minded groups all over the world to form a bottom-up society concerned with the good of all rather than just looking out for what's good for the most powerful among us.
The Ideal of the Bodhisattva.......2007-05-13
The Great Turning masterfully traces the concept of Empire from pre-history to the present and states that the current world situtation has been shaped by the concentration of power and wealth in the hands of the few. The motivating actions of governments are to preserve their control over the forces of money and power. The democracies of the Western world are not true democracies as they maintain their control over the many by giving prevledge to the few. Korten goes on to relate various pardighms that our culture buys into and which perpetuate the rule of Empire. one of these views is related in the "Imperial Secular Meaning Story."
"Matter is the only reality. the whole of the cosmos is a product of the orderly playing out of physical forces amenable to description and prediction by mathematical equations. Life is the accidental outcome of material complexity. Consciousness and free will are illusions, nothing more. Because life has no intrinsic meaning, the only rational couse of the intelligent individual is to seek material gratification through the accumulation of wealth and power.
The evolution of the living species occurs through a competitive struggle in which the fittest survive and the less fit perish. Mammalian species, naturally organize themselves into heirarchies of dominance for mutual protection and breeding success.
Human progress likewise depends on competitive struggle in which the most fit triumph and those of second rank serve the most fit. the winners prove their superior worth and therby their contribution to the betterment of the whole by virute of their victory. They have a natural right to the rewards of their victory as their just due. Their is no reason for guilt or for concern for those whom the struggle destroys or leaves behind, as their loss is itself proof that they are the less fit. For the betterment of the whole, we must all accept that this their proper fate."
What makes the Great Turning a landmark book is that it exposes these myths for what they are-propaganda for maintaining control with power and wealth. The actions of governments rather than being for the well being of the people are for the maintaining of the myths which concentrate power and wealth in the hands of the few. Korten goes on to forge the strategy for removal of these myths and replacing them with the reality of a sustainable Earth Community.
The human and Divine potential of the sage, writer, artist, scientist cannot be fully realized without the move away from empire to Earth Community. The Bodhisattva's vow while at the threshold of enlightenment takes on the meaning for all of us to work out our daily lives in harmony with the forces that are attempting to bring about an Earth Community.
A "Must Read" for Every Lover of Democracy.......2007-03-08
This is the most important book I have read in years! There is hope. The people can take back America and truly make it a land of freedom, liberty and justice for all.
A MUST-READ.......2007-02-20
This book has changed the way I think about the world and the challenge we face in avoiding "the great unraveling." After reading it, I want to stand up and start making a difference.
Average customer rating:
- Calculations are only as good as your numbers
- Pants on fire?
- Accepted History & Chronology Must Be Changed.
- Very Interesting
- History as Science Fiction
|
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback
 Chinese
| Ethnic & National
| Biographies & Memoirs
| Subjects
| Books
Irish
| Ethnic & National
| Biographies & Memoirs
| Subjects
| Books
Japanese
| Ethnic & National
| Biographies & Memoirs
| Subjects
| Books
Women
| Specific Groups
| Biographies & Memoirs
| Subjects
| Books
Augustine, Saint
| ( A )
| People, A-Z
| Biographies & Memoirs
| Subjects
| Books
Doctors & Medicine
| Humor
| Entertainment
| Subjects
| Books
Lawyers & Criminals
| Humor
| Entertainment
| Subjects
| Books
Love, Sex & Marriage
| Humor
| Entertainment
| Subjects
| Books
Assyria, Babylonia & Sumer
| Ancient
| History
| Subjects
| Books
Early Civilization
| Ancient
| History
| Subjects
| Books
General
| Ancient
| History
| Subjects
| Books
Historiography
| Historical Study
| History
| Subjects
| Books
General
| World
| History
| Subjects
| Books
General
| Asian American
| United States
| World Literature
| Literature & Fiction
| Subjects
| Books
Asian American
| Poetry
| United States
| World Literature
| Literature & Fiction
| Subjects
| Books
French
| Erotica
| Literature & Fiction
| Subjects
| Books
Victorian
| Erotica
| Literature & Fiction
| Subjects
| Books
Epic
| Poetry
| Literature & Fiction
| Subjects
| Books
German
| Poetry
| Literature & Fiction
| Subjects
| Books
Russian
| Poetry
| Literature & Fiction
| Subjects
| Books
Spanish
| Poetry
| Literature & Fiction
| Subjects
| Books
Chinese
| Classics
| Literature & Fiction
| Subjects
| Books
Conspiracy Theories
| Current Events
| Nonfiction
| Subjects
| Books
War on Drugs
| Crime & Criminals
| Nonfiction
| Subjects
| Books
English (All)
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Arabic
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Armenian
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Czech
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Greek
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Hungarian
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Japanese
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Korean
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Norwegian
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Persian & Farsi
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Polish
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Portuguese
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Romanian
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Russian
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Swedish
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Turkish
| Foreign Language
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Science
| Dictionaries & Thesauruses
| Reference
| Subjects
| Books
Online Research
| Genealogy
| Reference
| Subjects
| Books
Native American
| Earth-Based Religions
| Religion & Spirituality
| Subjects
| Books
General
| Science
| Subjects
| Books
General
| History & Philosophy
| Science
| Subjects
| Books
History of Science
| History & Philosophy
| Science
| Subjects
| Books
Magic & Wizards
| Fantasy
| Science Fiction & Fantasy
| Subjects
| Books
Sailor Moon
| Popular Characters
| Children's Books
| Subjects
| Books
Pilates
| Exercise & Fitness
| Health, Mind & Body
| Subjects
| Books
History
| Fashion
| Arts & Photography
| Subjects
| Books
Look Inside Art Books
| Trip
| Specialty Stores
| Books
Look Inside Biographies
| Trip
| Specialty Stores
| Books
Look Inside Children's Books
| Trip
| Specialty Stores
| Books
Look Inside Entertainment Books
| Trip
| Specialty Stores
| Books
Look Inside Health Books
| Trip
| Specialty Stores
| Books
Look Inside History Books
| Trip
| Specialty Stores
| Books
Look Inside Fiction Books
| Trip
| Specialty Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
Look Inside Reference Books
| Trip
| Specialty Stores
| Books
Look Inside Religion & Spirituality Books
| Trip
| Specialty Stores
| Books
Look Inside Romance Books
| Trip
| Specialty Stores
| Books
Look Inside Science Books
| Trip
| Specialty Stores
| Books
Look Inside Science Fiction & Fantasy Books
| Trip
| Specialty Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
History: Fiction or Science? Chronology 2 (Chronology)
-
History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III
-
Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored
-
Before the Pharaohs: Egypt's Mysterious Prehistory
-
They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies
ASIN: 2913621058 |
Book Description
Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.
Customer Reviews:
Calculations are only as good as your numbers.......2007-08-03
Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.
Pants on fire?.......2007-07-19
Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.
Accepted History & Chronology Must Be Changed. .......2007-04-09
There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.
For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.
Very Interesting.......2007-03-07
It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
History as Science Fiction.......2007-01-10
Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.
I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.
Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.
Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.
I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.
This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
Book Description
The Triple Bottom Line is the groundbreaking book that charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement. Andrew Savitz chronicles both the real problems that companies face and the innovative solutions that can come from sustainability. His is a hard-line approach to bottom-line fundamentals that is re-making companies around the globe.
Customer Reviews:
If You Want To Get Fluent Fast, Read This Book.......2007-02-20
This book is for interested general consumption rather than a technical practitioners' text book and as such is more than successful in teaching the basics of the triple bottom line. I'm not quite sure why some of the Amazon reviewers seem so testy about this, as the majority of American business management (mid-baby boom and above) never encountered much if anything about corporate responsibility (or ethics) in the curricula they studied on their way up. To consider what that means for concepts like the triple bottom line, pretend that for 25 years today's generation of senior managers had never been told to maximize shareholder value and now in 2007 were expected to internalize the concept and reflexively apply it to everything they do. Particularly from that point of view, Savitz' book is a superb tool to help people become intelligently informed on basic issues of corporate responsibility and sustainability. What individuals do with that is up to that is up to them, but the writing's good, the ideas are clear, the concepts are thought-provoking, and it's the kind of book that drives one to want to learn more. The graphics are particularly useful and uncluttered.
OK as an "Appetizer" not as the "Main Course" for Sustainability.......2007-01-11
While the book's title intrigued me, the amount of coverage in each topic left me hungry for more. As a noted Big Six Consultant, I was sure that Mr. Savitz would have had more to offer, but feel that he fell short. Here are my reasons.
Specifically, his use of specific examples were noteworthy, but the level of detail he provided left me asking more questions than he had answeres for. He also fell short in following through on specific tangental areas, such as describing more about emerging EU directives, as some of his competitors describe in their books.
Other examples include his description of the Maine power company struggle as well as the issues related to Hershey Foods, which could have benefited from more detail and expansive information and then closing with a "lessons learned" to captivate the reader. Perhaps the fault could lie in his choice of a co-author, someone who may be a writer, but is not a subject matter expert - you need someone in that capacity to help pull it all together.
Practical guide for sustainability planning.......2007-01-05
Savitz does a nice job laying the foundation for sustainability thinking in the first part of the book and then provides a "how to" guide in the second part. Almost to a fault for intellectual thinkers the author appears to intentionally avoid complex and underlying theories associated with sustainability concepts. The result is a well written and straight forward practical book rich with examples which makes it easy for just about anyone to read and understand.
Preaching To The Choir.......2006-12-14
The book is divided into two parts -- a lecture on sustainability and then some general things to think about. The book's first half was a lesson to which a reader would have likely already bought into. The second half promises to deliver on "how to make it happen," but really is more general information than meaningful tools.
Given the author's prior work at PricewaterhouseCoopers, it is understandable that the book reads like a macro-level consultant's report. The book could have carried more weight with the inclusion of science and hard numbers of how to actually measure environmental and social value.
An alternative book for readers looking for more solid advice could be "Green to Gold."
Engaging guide to better fiscal, environmental, and social performance........2006-12-11
Sustainability is "the art of doing business in an interdependent world" according to consultant Andrew W. Savitz, who urges companies to focus on the "triple bottom line": solid profit, environmental quality and improved human welfare. Drawing on his experience as head of PricewaterhouseCoopers' sustainability practice, Savitz (writing with Karl Weber) makes a compelling case for moving your business toward "a sustainability sweet spot" where shareholders, environmental interests and other stakeholders can all feel satisfied. Sound like reheated corporate responsibility leftovers? Don't worry. This book offers much more than soft-headed "birdies and butterflies" rhetoric or a few threadbare anecdotes. Savitz marshals truly compelling arguments based on widely accepted demographic, regulatory and cultural trends. Even robber barons will feel the pull of his message, partly because the book is so engaging and well-paced that it reads like a novel, and partly because his prescriptions are so clear, coherent and actionable that they seem like common sense. We highly recommend this sustainability guidebook to those who want to begin the journey on which such companies as Toyota, GE, PepsiCo, Nike and Unilever have already embarked. Bottom line: you can't afford to ignore sustainability.
Average customer rating:
- Simple rules for building a good reputation and foundation of values....
- My question: will anyone act accordingly after reading this?
- Picked low fruit missed the Agribusiness
- Excellent and Essential Advice
- The Book for our Times
|
Saving the Corporate Soul--and (Who Knows?) Maybe Your Own
David Batstone
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover
General
| Organizational Behavior
| Business & Investing
| Subjects
| Books
Sustainable Development
| Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Leadership
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Ethics
| Business Life
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Ethics & Morality
| Philosophy
| Nonfiction
| Subjects
| Books
Look Inside Business Books
| Trip
| Specialty Stores
| Books
Look Inside Nonfiction Books
| Trip
| Specialty Stores
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Business & Investing
| Amazon Upgrade
| Stores
| Books
Nonfiction
| Amazon Upgrade
| Stores
| Books
|
StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
Now, Discover Your Strengths
First, Break All the Rules: What the World's Greatest Managers Do Differently
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
The SPEED of Trust: The One Thing that Changes Everything
