Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)

Book Description

The most exciting, practitioner-based introduction available to the field of advertising. Exceptionally real-world in focus—with examples, issues, and applications interlaced throughout—this best-selling introduction to both the theory and practice of advertising provides important insights into how advertising is done, who does it, and the critical questions that must be resolved. It provides a focus on what principles and practices make advertising effective—and the volume's rich and extensive support package make the teaching/learning process not only exciting, but more effective as well. The volume examines advertising foundations, environment, background, planning, and strategy, advertising media, creating advertising and marketing communication elements. For those interested in effective advertising.

Customer Reviews:

Nice.......2002-07-13

I got this book within two days, exactly when I needed it. It arrived on time and in good packaging. I would like to thank el felix for sending the book. I am anxious to use it.

easy guide for advertising students........1998-10-17

Every step expains the advertising basic component. It can help you understand the advertising.

Business Law: Principles for Today's Commercial Environment

Average customer rating:

not good seller

Business Law: Principles for Today's Commercial Environment
David P. Twomey , and Marianne M. Jennings
Manufacturer: South-Western College/West
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324153554

Book Description

This first edition, written by the same authors of the Anderson family of texts, re-positions Anderson's Business Law of the Regulatory Environment by incorporating all relevant UCC Sections into the text. As the new incarnation of Anderson, this book retains the tradition of accuracy, depth and contemporary perspective. Its cases are excerpted, relevant and interesting. The UCC coverage provides the student with the code language when reading applicable portions of the text. This text meets AACSB requirements and offers complete coverage for CPA preparation, featuring ethics, public policy and the Internet.

Customer Reviews:

not good seller.......2005-10-01

I placed the order the book, but unfortunately, the text book was wrong one. Although I tried to contact this seller to return the book and have it refund as soon as I received the book, nobody responded to me. Eventually, I still keep this book and did not get refund. I'm afraid that this seller is not so good as everyone might tihnk when it comes to trouble shooting.

Average customer rating:

Interviewing: Principles and Practices
Charles J Stewart , and William B Cash
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback

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Essential Statistics For The Behavioral Sciences

ASIN: 0072987766

Book Description

The most widely-used text for the interviewing course, Interviewing: Principles and Practices offers comprehensive coverage of a wide range of interviews, as well as the most thorough treatment of the basics of interviewing (including the complex interpersonal communication process, types and uses of questions, and the structuring of interviews from opening to closing). Relevant theory is carefully integrated as a foundation for the practical aspects of interviewing--for both the interviewer and the interviewee. The 11th edition continues to reflect the growing sophistication with which interviewing is being approached, the ever-expanding body of research on all types of interview settings, recent interpersonal communication theory, and the effect of equal opportunity laws on interviewing practices.

Management: Principles & Practices for Tomorrow's Leaders and Student CD, Third Edition

Average customer rating:

Thoroughly worthless...

Management: Principles & Practices for Tomorrow's Leaders and Student CD, Third Edition
Gary Dessler
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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Management Science | Management & Leadership | Business & Investing | Subjects | Books

Systems & Planning | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 0131044427

Customer Reviews:

Thoroughly worthless..........2005-04-08

This book is completely worthless. I bought it for a class only because I had to. It doesn't have anything in it that's not already common sense. I didn't learn anything except for a few new-fangled terms for stuff that I, or for that matter anyone who's ever held a job, already know. If you are looking to improve your management skills, don't waste your time with this book.

Construction Scheduling: Principles and Practices

Average customer rating:

Construction Scheduling: Principles and Practices
Jay S. Newitt
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131133373

Total Quality Service: Principles, Practices, and Implementation (St Lucie)

Average customer rating:

Total Quality Service: Principles, Practices, and Implementation (St Lucie)
D.H. Stamatis
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover

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Quality Control | Management & Leadership | Business & Investing | Subjects | Books

Total Quality Management | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 1884015832

Book Description

Total Quality Service rises to the business challenge of the 90s. It explains in the most concise terms possible the principles of TQS. The research stands-most unhappy customers do not complain. Instead, they never again buy from businesses that just once left them unsatisfied. What then is TQS? In the simplest terms, it is the true commitment to operationalizing the concept of customer focus, establishing service performance standards, measuring performance against benchmarks, recognizing and rewarding exemplary behavior, and maintaining enthusiasm for the customer at all times. Companies that do not provide quality service not only won't compete-they won't exist. Let Total Quality Service put you and your employees on the cutting edge of customer satisfaction.

Average customer rating:

Only good if you're completely new.
Decent starter.
Good for beginners, but likely to upset anyone else!
Quailty

Business Law: Principles and Practices
Arnold J. Goldman , and William D. Sigismond
Manufacturer: Houghton Mifflin Company
ProductGroup: Book
Binding: Paperback

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Fundamentals of Management, Fourth Edition

ASIN: 0618640797

Book Description

The Sixth Edition offers a basic explanation of the legal rights and responsibilities of people in both the public and private sectors. Co-authored by a practicing attorney and a college professor, Business Law features practical and up-to-date content written in clear, straightforward language. The authors avoid using court jargon and show rather than tell students about the law with in-text examples, current and interesting cases, and ethical dilemmas.

In addition to timely coverage of pressing issues, extensive pedagogical tools help students understand how business law applies to life. In-text examples immediately illustrate and reinforce the concepts under review. At the end of each chapter, Cases for Review present mini-cases and ask students to review the facts and make a judgment based on concepts learned in the chapter. Questions and Problems to Discuss also test students' comprehension of key chapter topics.

New!This edition supplements coverage of the fundamentals with in-depth coverage of emerging topics, such as ethics, online contracts, identity theft, electronic signatures, mental health courts, promises involving the statute of limitations, the legal effects of a general assignment, and title disclosure.
New! Over half of the Suppose You're the Judge cases are new and feature various court scenarios, arguments at trial, and follow-up activities asking students to assume the role of the judge.
New!Significantly updated, this edition includes 40% new Questions and Problems to Discuss, Cases for Review, and in-text examples.
Ethics Emphasis cases appear at the end of each Part to help students focus on ethics as it relates to businesses and business arrangements.

Customer Reviews:

Only good if you're completely new........2007-08-26

Lot of book is common knowledge. Chapters too long. Examples at end of chapters aren't very creative. Definitely a starter/intro level book.

Decent starter........2007-02-26

From what I can tell this book does a great job compressing business law into very concise chapters. I for one don't like long drawn out chapters about the same subject matter. I lose interest after the first few hours of reading any text book. The chapters move quick enough to really make me feel interested in the subject. I use this book for a intro into business law and think is does a pretty decent job aiding my education.

Good for beginners, but likely to upset anyone else!.......2006-09-24

If you're buying this book for yourself, spare yourself the headache. It is certainly not of any academic value, and considering what I've read so far, it does even appear to be a business law book. The book chronicles very simple and basic legal matters, and presents these topics in such a way, someone interested in a thorough discussion of them would likely become upset.

As I said before, unless you have a very basic interest in law, ignore this book as much as you can. Also, because the book is not state-specific, there's not much you can get out of the book. It presents general information, which is of no use to those who want to learn specifics.

I've given it two stars just because it would probably be good for a beginner.

Quailty.......2006-02-17

we had some shipping problems with this book, but it got to me in one piece and in proper time.

Communicating at Work: Principles and Practices Business and the Professions

Average customer rating:

Perfect service
Communicating at Work; Principles and Practices for Business and the Professional
this book isn't the best
Excellant condition
Great Service

Communicating at Work: Principles and Practices Business and the Professions
Ronald B. Adler , and Jeanne Marquardt Elmhorst
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Leadership | Management & Leadership | Business & Investing | Subjects | Books

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ASIN: 0072880252

Customer Reviews:

Perfect service.......2006-11-19

Thank you very much. This book was delivered in a timely fashion and was exactly what was advertised.

Communicating at Work; Principles and Practices for Business and the Professional.......2006-11-12

The text and CD ROM will enhance communication in everyday life. The text provides in-depth discussion along with practical skills and testing to greatly improve all types of communication.

this book isn't the best.......2006-08-30

My professor loves this book. I don't know why; makes me wonder if she ever read it the way a student would. This book makes its point early on, and the rest of the paragraphs you will read are nothing more than tedious example after tedious example. I found that I could get by without reading much more than the first few sentences of each section, stopping every so often to take note of a vocabulary word or a concept that has a better word to describe it. Even worse is I'm doubtful that I will get a single penny at buyback for this thing as McGraw-Hill decided to screw me over by publishing the 9th edition of this very tedious book. I'm betting that there won't really be any differences, save for the cover. This book is tedious at best. That's all there is to it. It tries to make communicating at work seem hard and tedious and at times it would seem it doubts the intelligence of the reader by having sappy quotes from people like Sam Walton and Donald Trump.

Excellant condition.......2005-12-13

I received my book right away. It was in excellant condition, just as it was described. I would definitely buy from this seller again.

Great Service.......2005-09-26

The text was in perfect condition, the correct edition and arrived when scheduled. I would definitly do business with this company again.

Communicating at Work: Principles and Practices for Business and the Professions

Average customer rating:

Easy to Read and Helpful
Is ok.

Communicating at Work: Principles and Practices for Business and the Professions
Ronald B Adler , and Jeanne Marquardt Elmhorst
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books

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ASIN: 0073511889

Book Description

The leading text in business communication, Communicating at Work takes a pragmatic approach that features a strong multicultural focus, a heavy emphasis on effective presentations, and a pedagogical program designed to encourage group activities and skill building. Its combination of clear writing and effective use of tables makes this text an excellent teaching tool. The ninth edition provides coverage of new pedagogy, key new topics and an expansion of other important concepts including sources of on-the-job conflict, how to use informational interviews for career advancement, and stages in group problem-solving.

Customer Reviews:

Easy to Read and Helpful.......2007-06-13

I liked all the examples in this book which explained the concepts. Communicating at Work was very helpful for me in my college class and I enjoyed reading it every time I opened it.

Is ok........2007-01-22

The material is a bit difficult to follow. There are too many examples and editorial information in the chapters, not focusing on the subject matter.
Delivery time was not as promised.

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