Customer Reviews:
Great book for developing a web based advertising solution........2006-08-30
Basically what this book is about is creating an advertising solution to fit your web business' needs. Not only does it give you the pro's and con's of different web-based techniques, but gives some nice examples. The book is easy reading with a lot of graphics to reinforce the text and is nicely laid out. I came up a solution for my site in less than a half hour. At the reduce price offered by Amazon, this book was well worth the buy.
Web Marketing And Online Advertising - New And Improved.......2004-09-02
Online advertising has become an important part of any company's overall marketing strategy. Only a few years ago the main form of online advertising was the static banner ad. The author, Richard Adams, explains why this old form of web advertising failed and how it has evolved into the interactive, cross platform and multi-media rich marketing that we see on the web today.
He begins by examining what was wrong with the old style banner ads and why these intrusive ads resulted in banner blindness. Then he discusses how online advertising has improved and the various types of web advertising available today such as multi-media banner designs, HTML email and micro sites.
Taking a closer look at today's online advertising, he explains all of the new design features including animation, sound, DHTML, Flash, interactive games and video which are designed to grab the viewers attention and compel them to click thru to the website. Then he covers the various software and programming needed to create these multi-media ads. He examines the creation process and the design decisions necessary for a successful advertisement. As with everything on the web, there must be a balance between an advertisement that says WOW and the constraints characteristic to the web such as development costs, bandwidth and other technical limitations of the media.
The author also discusses the importance of creating online advertisements that reach the correct audience. He explains the various aspects of target marketing such as market research, affiliate programs, smart ads and branded content.
Adams has compiled a showcase of the best advertisements on the web which demonstrate the ideas presented throughout the book.
Richard Adams is an educator, speaker, researcher and advertising consultant specializing in interactive media. He lives in Weybridge, Surrey, England.
Book Description
THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• a new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Also see: THE BRAND GAP second edition, which includes a 220-term brand glossary and premium softcover binding.
FROM THE BACK COVER
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
"Finally, a book that cuts to the heart of what brand is all about -- connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. Everyone in the company should read this book, not just the three people with 'brand' in their titles." --Susan Rockrise, Worldwide Creative Director, Intel
"A pleasure to read. THE BRAND GAP consistently provides deep, practical insights in a light, visual way. Discover the power of imagery and the role of research in building a heavy-duty brand -- without the heavy-duty reading." --David Aaker, Author of "Brand Leadership" and "Building Strong Brands"
"Neumeier stands out among brand-savvy professionals. His experience as a designer, writer, and strategist lends realism to his five disciplines of brand-building. Anyone who needs a deeper understanding of the creation, management, and evolution of brands should grab this book with both hands and start reading." --Patrick Fricke, Manager of Print and New Media Design, Kodak
"This is not just another book on brand. This is the only book you'll need to read in business, engineering, and design school." --Clement Mok, Design enterprenuer/President of AIGA
"THE BRAND GAP is an original. It describes the full range of creative interdependencies that need to be managed in concert, but in a language so plain, crisp, and simple that you suddenly 'see' the concept of brand--and can act boldly on it." --Peter Van Naarden, Director of Global Brand for Hewlett-Packard Co.
"THE BRAND GAP couldn't be more timely. Just when we're at our most skeptical about corporate motives, along comes a book that shows how to evaluate and develop a brand in a straightforward and honest manner." --David Stuart, Brand Designer and Co-Founder of The Partners, London
"This is an important work, with just the right level of accessibility. Despite our overexposure to brand theory these days, THE BRAND GAP is the first book that seems fresh and relevant." --Richard Grefe, Executive Director, The American Institute of Graphic Arts
"A well-managed brand is the lifeblood of any successful company--and Neumeier shows us exactly how to do it. Read this book before your competitors do!" --Tom Kelley, General Manager of Ideo/Author of "The Art of Innovation"
Customer Reviews:
A MUST read for ANYONE with a job... SERIOUSLY!.......2006-11-06
This is one of the best books ever written. It is insightful for consumers, for businesses, for marketing professionals and... well, anyone! It makes you think, it makes you see marketing and advertising in a whole new way, and it will make you smarter - period. I think this should be mandatory reading in high schools across the world.
Do not attempt to be a web designer, an advertising professional, or an enterpreneur until you read this book.
shortest treatise on branding .......2006-09-01
in existence, that still tells most important things about branding you need to know.
It said nothing new to me, but then again I have read the authors and branding / positioning gurus Marty Neumeier mentions and quotes plus two dozen other books on branding and strategy.
So instead of doing it the hard way, like I did, you CAN actually find out most you need to know about branding from this rather small book during a three hour flight.
One thing I don't like about this book is its "look and feel", layout and fonts.
Its like the author wanted to be SO COOL and innovative SO BAD that he took it overboard. I found it annoying, not cool at all.
Good read, makes you think.......2006-08-18
Brand Gap was a quick airplane read. It's layout and common sense language made it an easy read. The book had very good points about brands versus logos and some real world mistakes that companies make. I read the book four weeks ago and I'm still thinking about it! Somewhat shotty construction, though - my book binding fell apart.
Full of information, very insightful.......2006-08-13
This is a delightful little book, easy to read, in easy to understand langauage.
More importantly, it is very insightful. One of the biggest problems in marketing is the concept that buying is a rational decision. Neumeier makes it easy to understand that the first step in the buying process is emotional connection. This concept is not new. As Neumeier quotes Ben Franklin, "Would you persuade, speak of interest, not reason."
The author makes a good case for importance of marketing (rational) and advertising (creative) working together to make 1 + 1 = 11. He also show the way of the future for busniess with bringing together teams of the best in field rather than trying to employ all under on roof. He takes a lesson from Hollywood to demonstrate this concept.
His insight into the misuse of focus groups is worth the price of the book times ten.
All in all you will find this book delightful to read and very insightful in many different facets of busiess. He does not bore you with the details and therein lies a bit of danger - that many people will miss some valuable concepts. It should be read often to keep the ideas and concepts fresh in mind.
A pill that will get your feet soaked with brand wisdom.......2006-06-13
You may be the busy executive type who is all numbers and no magic. Or the creative type that is in need to connect with the business side of the brand. Or quite simply, you may just want to learn more about this fascinating world of branding. This book may be the answer to the three of you.
In less than 200 pages, which actually read more like 100, author Marty Neumeier is able to paint a very clear (and graphical) picture of what brand is and is not. With pills of wisdom such as "a brand is not what you say it is. It's what THEY say it is" sprinkled throughout the book, he is able to capture your imagination and bridge the two typically-divorced sides of branding in a marriage that promises to last, getting strategy and creativity to talk to each other in ways that they never knew possible before.
He then moves to provide a cycle that reminded me at times of the classic Deming Cycle (Plan, Do, Check, Act). He proposes the following steps: 1) Differentiate; 2) Collaborate; 3) Innovate; 4) Validate; and 5) Cultivate; as the five disciplines of branding. Each of them comes loaded with examples, do's and don'ts to help the creative and the rational types relate easily with the concept at hand.
The end result is a book that you wish had come out before the dawn of time... one that you'd want every person involved in brands to read, so that we can all live in a happy brand world!
Book Description
The only way to know if your website fills the needs of your customers, or drives them away, is to measure its effectiveness.
- A valuable resources for those businesses seeking to develop a website for the first time.
- Focuses on measuring and analyzing the business, rather than techincal, implications of the website.
- User friendly - does not use techincal jargon.
Can you confidently say your website is working? What is it meant to do? Are you getting a return on the investment you made to build, operate and maintain this site? Is your website fulfilling the needs of your customers? Does it keep them coming back or drive them away? The only way to know for sure is to measure it. The need for awareness about web management practices and its possibilities for business, especially in the area of customer relations, has skyrocketed. Many businesses became caught in the 'Internet Rush' and created websites too quickly, with no planning or objectives and at a high cost. This is an invaluable resource for these businesses and those seeking to develop a website for the first time. Hurol Inan does not use technical jargon and focuses on the business implications and necessity of measuring and analyzing a website, not the technical aspect of administration.
Measuring the Success of Your Website delivers the knowledge, techniques and solutions required to implement practical and sensible measurement practices. It determines how well your website meets the needs of your online customers, how they interact with it, and identify the changes you need to make for your website to be more successful and to keep your customers coming back.
Hurol Inan is an eBusiness consultant with Eclipse Group Ltd.
Customer Reviews:
Well structured, encouraging, smart.......2003-04-20
You are not going to find such an useful review of the state of the art in Web Metrics in any other book. The content is clear and structured. Perhaps the only weakness is the length of the book. Hurol Inan has knowledge enough on the subject to expand the information about specific metrics that are just defined, but not thoroughly explained in the book. Fortunately, the companion website helps to expand some of the topics in the book. Additionally, other books on the topic seems more like a presentation of the services provided by the author rather than a true explanation on web metric. Fortunately, Hurol Inan writes in a much more objective style.
In summary, an extremely useful introduction.
terrific, and ongoing introduction into this important area.......2003-04-17
The information presented in this book, is like its style and presentation, simple, immediately accessible and implementable.
The book may not apply to highly trained and experienced web designers, but will serve as a terrific information source for non-ICT people that need to get an immediate grasp of the key concepts, the terminology, the possible applications and ultimately in implementing the strategies and ideas.
This is a terrific, and ongoing introduction into this important area of website marketing.
A Must-Read for anyone anlyzing their Web site.......2003-03-14
I am a Web analyst, and I strongly recommend this book to anyone who is interested in, or must report to management about their comapny's Web site. There are other great writers on the subject (Jim Sterne, Bryan Eisenberg, Jim Novo), but Hurol's book has the great advantage of being really to the point. This book WILL help you start an analysis practive whithin your company (which I urge you to do!). Once it's done, move on to the above mentioned authors. The book will tell you about filters (are they important!), actionable metrics, marketing issues, etc. This excellent work is really worth reading.
Bring a Business Perspective ...............2002-09-23
I am responsible for the web metrics in a financial corporation in California. This is the first book I have come across that brings the much needed business perspective to our online initiatives (not biased towards online marketing and advertising).
Equipped with the ideas and the framework put forward in the book, I was able to influence the direction of our web site. It was full with material that helped me raised the awareness of measurement across our organisation. Additionally, it also provided some starting points towards the implementation of web metrics.
This book is definitely one of the first when it comes to web site management.
I like the style of the book as well. Well written, to the point.
The best yet on Web Measurement.......2002-06-07
I can't believe I'm going to be the only fan of this book once its popularity spreads further out of the author's native Australia. It is the best book yet that I have read on the topic of Web site measurement and analysis. Admittedly there aren't that many out there yet on this increasingly hot topic but it is infinitely better than, say, "Web Site Analysis and Reporting" and soon I'll be able to judge how it compares to Jim Sterne's book "Web Metrics" which is just out.
Why do I like it? Hurol Inan, the author, spent eleven years at Andersen Consulting and Deloitte Touche Tohmatsu, which helps ensure that the focus is a commercial one and based on a wealth of business experience. Furthermore, far from being too `management consulting' to be intelligible and practical, the book addresses operational and implementation issues as well as giving enough technical detail without being overwhelming.
That said, I found the first half of the book, which is more business and marketing in focus, to be superior to the second half which is a little light at times on the operational and implementation side of things. That does mean it is easy to read, however, and communicates the key concepts, practices and approaches clearly and succinctly.
Definitely worth a read. The accompanying Web site is also a good resource of supplementary information including vendor details.
Ashley Friedlein
CEO: e-consultancy
Author: 1) "Web Project Management: Delivering Successful Commercial Web Sites" 2) "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" (pub. Oct 2002)
Book Description
Online auction sales have grown exponentially in each of the last several years, and the undisputed industry champion is eBay, which commands nearly 90% of all online auction business. Selling merchandise on eBay is so simple and profitable that the marketplace has become as fiercely competitive as it is crowded. Whether just starting out or hoping to achieve greater success, online sellers need a solid business strategy to outrun their rivals. EBay Business the Smart Way is the answer, covering topics like:
* Startup * licenses * building credibility * accounting * inventory management * shipping * finding products to sell * creating a storefront website * Taxes * liability * saving expenses by buying business supplies on eBay
and hundreds of other crucial issues, from how to market your products and your business to hiring employees -- or getting assistance without hiring!
A tremendous timesaver that lets readers focus more on selling their products, and less on business processes, EBay Business the Smart Way is the key to running a low-risk, high-profit online auction business.
Customer Reviews:
Excellent for Beginners.......2006-04-07
I received this as a gift. Being that I've been an eBay PowerSeller on several different accounts, I honestly didn't think I'd learn much from this.
I might have simply put the book down after the first chapter, but one thing I can say about Joseph Sinclair is that he is very easy to read. I ended up reading nearly everything in there. And even though I already knew most of what's in there, I did end up learning quite a bit, and was able to take a new perspective on everything that I already knew.
Overall, I'd say this book is best for those new to selling on eBay, but even the most hardened eBay vets will be able to grab scraps of goodness from it.
eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Site.......2006-01-15
I learned quite a few tips from this book. I took his advice on photographs for auctions. I researched some of the close out web sites he listed. I am also doing some market research on my own right now. I am now what he calls a "picker". Learning as I grow my store. I took his advice on whether or not to start a website. Got my store going like he said. This is my new store. I have grossed over $300 in less than 2 weeks, and I am hoping to add a few zeros to that number.
Critics welcomed:
www.stores.ebay.com/NYC-Trend-Setters-Outlet
Wish me luck!
Useless, Notthing Useful if you are a Serious Seller on eBay.......2005-12-10
Plain useless, nothing useful for those who are serious about selling on eBay. Take it from some one who is Power Seller in Gold Tier and is serious about listening to those who know anything about eBay. Lets see what this book does right and wrong.
Pros:
1. Author has captured lot of diverse ideas on what to do. Unfortunately most of these are common knowledge and appears to be captures from common discussion forums on eBay (in fact since the book has been written if you look you will find more ideas) and expanded simple one liner ideas into chapters for this book.
Cons:
1. There are no examples on how to implement different common sense ideas. This points to either lack of author's knowledge or reluctance to share his experience. Take a simple example - author states how to write CVS file and how important these files are in big words but there is no explanation of where these files are used or how! (ofcourse all pro knows how and you can search more it in discuss forums). Every chapter is full of such words with no examples.
2. Full of references to author's other books. Why do you write a book if you just want others to buy other books from you!
3. This book is at best collection of tactics with no attention to any strategic model for a business. In my opinion, eBay business can't run without a strategic business model. There is a book by Wingo which does a good job of presenting how an eBay business can be built around a few solid models. Unfortunately I doubt author of this book has any idea of what a business model means.
4. Author thinks he is an expert just because he knows a few tricks.
I feel like I wasted my money and time on this book. There are better books out there than this one. I have learnt my lesson. You should always read at least one or two sections of a book before buying it. There are plenty of folks out there who think they know a lot and would waste their and your time by writing a book.
Don't book publishers have spellcheck?.......2005-04-20
I found the excessive number of typos, punctuation and grammatical errors in this book very distracting. I am astounded this book publisher has not even bothered to do the simplest of spell-checks before sending this book to print. There seemed to be an average of AT LEAST one grammatical or spelling error A PAGE. A simple software program would have caught the majority of these errors. Here are some actual examples: "managemenet, mangement, a advisor, an physically, lucreative, conscentrate" (the list goes on, and on, and on).
Maybe I'm being a bit too hard on the author and publisher, but these mistakes, combined with major content omissions and the amount of fluff found in this book, give me the impression that it was written in about a week and a half. As some of the other readers pointed out, I'm not even convinced this guy has REALLY sold on eBay. Something tells me he's just studied it.
What I found most helpful about this book were the numerous internet links Sinclair has included, as wells as many of his small business-related recommendations, such as his suggestion to hire an independent contractor, rather than an employee for tax & liability purposes. He did a good job filtering out the eBay basics that would have bored seasoned eBay retailers.
My thanks to Sinclair for reinforcing the idea of customer service. Far too many eBay sellers are seriously lacking in this department these days, making a bad impression that hurts the rest of us.
Only for full-time eBay sellers.......2005-04-02
A good book to read if you are going to run a full-time eBay business. It does not help much for the average seller or buyer. A lot of white space greatly expands the size of this book.
After reading the top eBay books, below are my recommendations:
---Beginner with eBay and computers---
1. The Official eBay Bible
---eBay Seller---
1. Sell it on eBay
2. eBay Hacks
---Full-Time eBay Business (not for the casual seller)---
1. eBay Strategies
2. eBay Business the Smart Way
Book Description
Search engine placement has become a key task for those engaged in website marketing because:
* Good positioning in search engines/directories dramatically increases visitor traffic.
* Optimizing search engine ranking is the most important and cost effective way of marketing a website.
* Customers use search engines more than any other method to locate websites.
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.
* Explains why and how marketers can and must optimize sites for searchability from the outset
* Describes how to optimize, for both local and international users
* Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings
Customer Reviews:
Great Historical Piece... But Accuracy is Questionable.......2005-10-18
I wish I had some good things to say about this book, but I really don't. More than anything it reads like a historical document as opposed to offering any fresh ideas on search engine's or search engine marketing. Rife with outdated technologies and solutions, this book is in dire need of an update, not just a republishing.
I spent most of my time skimming through this book looking for anything currently relevant on the search engine landscape. I did find their discussion of the "engine behind Google's search technology".
"PigeonRankTM is a system for ranking web pages developed by Google founders Larry Page and Sergey Brin at Standford University. Brin argued that low-cost pigeon clusters (PCs) could be used to compute the relative value of web pages faster than human editors or machine-based algorithms."
You can read more about PigeonRank on Google's website. Unlike the authors of this book, who appear to take PigeonRank at face value, you might want to read the small print at the bottom of the page:
"Note: This page was posted for April Fool's Day - 2002."
I'll concede that the above note may not have been on the page back when this book was published, it was common knowledge in the SEO community that this was, in fact, an April Fool's prank.
Marketing Through Search Optimization does provide a pretty detailed narrative of the history of search engines, in general. Though one must take that with a grain of salt once you consider the depth of research that was put into the PigeonRank section.
In all, the strategies listed nothing new or that isn't readily available for free online. Some of their methods cross the line into spamming territory, though they also concede that too much of certain practices are likely to get you banned.
Finally, the end of the book lists a number of tools of the trade. Many of them might be helpful tools, on the current SEO landscape, however many of them are simply spam generators, some of which have been singled-out by Google as such.
Good book, has really helped me achieve greater rankings.......2004-07-21
I bought this book a couple of months ago, and put all the advice into practice on my website. The results have been great and my ranking is continuing to grow. The book is well written and contains a great range of practical advice and information on getting your site ranked highly. The Chapter on Link Strategies is particularly good, this is an area that I had not really considered before reading this book, and it now makes up a considerable part of my search engine strategy.
Buy this book if you want a competitive advantage in your search engine strategy.
Great Starter, falls short for the aspiring professional.......2004-07-15
This book is good for a newcomer to search engine optimization, but anyone who has been working on promoting a website will already know or assume all of the information in this book. If you are brand new to SEO then this book is a good starting point, but otherwise spend your time browsing the web or using SEO descussion forums, because the information will be more current and more in debth.
Average customer rating:
- Beyond CRM! Beyond Web Design!
|
Why They Don't Buy: The Science of Selling Online
Max Mckeown
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Hardcover
 General
| Business & Investing
| Subjects
| Books
Customer Service
| Industries & Professions
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 0273656740 |
Customer Reviews:
Beyond CRM! Beyond Web Design!.......2002-02-06
Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.
In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.
I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!
Average customer rating:
- Dramatically Change The Way You Do Business!
- aimed at budding Internet Marketeers
- Truely impressive book. Fun, interesting and USEFUL...
- Very disappointing, just another "how to build a web site"
|
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)
Jim Sterne
Manufacturer: John Wiley & Sons Inc (Computers)
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
MIS
| Industries & Professions
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Internet
| Home Computing
| Computers & Internet
| Subjects
| Books
| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
ASIN: 0471315613 |
Book Description
A fully updated edition of the best-selling industry classic. The only marketing book businesses need to take full advantage of the Internet is back--and it's better than ever. The Web's growth and impact in the few years since the first edition of World Wide Web Marketing was written have been nothing less than monumental: technologies like Java, push, and intranets/extranets have entirely rewritten the rules for online marketing. Popular author Jim Sterne's completely updated second edition provides all of the information marketing managers, advertising professionals, and publicists need to succeed. In straightforward, no-nonsense language, this book fuses classic Web marketing strategies with the latest available technologies, including banner advertising, cable access, personalization engines, and outsourcing. Sterne also includes a fascinating and insightful examination of the enormous changes the Web has brought to the way we do business.
Customer Reviews:
Dramatically Change The Way You Do Business!.......1999-03-15
In today's online business world there is plenty of competition. Because millions of people are selling their products and services online, to successfully compete in this arena we must keep up on the latest trends in marketing strategies and put them to effective use. Jim Sterne offers a wealth of information in the updated second edition of his book World Wide Web Marketing that will dramatically change the way we do business!
Sterne covers a broad range of topics that contribute to successful online business operations. Hands-on effort involves the use of the Internet to register with search engines and specialized directories, participating in the newsgroups, searching for information about customers, using other technological means to market online, and making use of traditional marketing methods as well. Other involvement includes building relationships with valued customers, providing quality customer service and support, building brand loyalty, and offering free information and services to attract and keep new customers.
Sterne offers pertinent advice on thinking globally, another important business consideration. Pointing out that our Websites are seen by many around the world, Sterne advises his readers to take into account different languages and word meanings, cultural distinctives, domestic and foreign merchandise pricing, product locale availability, re-engineering Websites to accommodate a variety of people groups and countries, and other international and multi-cultural marketing strategies!
This is a well-polished book. The content is first-rate and relevant to today's online business needs. It is smooth-flowing, easy to read, and easily understood. Wiley is a respected publisher and this is one of their better books. It is highly recommended for anyone doing business online or contemplating moving in that direction! What direction are you moving in?
aimed at budding Internet Marketeers.......1999-03-01
Sterne touches in this book the many aspects of the WorldWide Web without going into details. This makes it a useful book for anyone new in this field, but in the end its content is too shallow for professionals.
Truely impressive book. Fun, interesting and USEFUL..........1998-12-08
This book is terrific for anyone who wants to set up a complete internet marketing strategy with clear business objectives and measurable ROI. Jim shows well how and why you should go beyond the classic internet brochure and where high added-value can be created for your customers/prospects. It is filled with hundreds of examples on what works on the web and what doesn't. I highly recommend it to anybody interested in internet marketing.
Very disappointing, just another "how to build a web site".......1998-12-05
I was really disappointed that someone who has such a rich set of experiences in the industry would write such a mediocre book. I didn't really learn anything new or gain any unexpected insights. There are 100 other "how to build a web site" books out there that have the same content and are undifferentiated from this.
If you are really interested in a book that takes a novel and insightful approach to doing business on the web, check out Evan Schwartz' Webonomics.
Average customer rating:
- A Good Starting Point for Copywriters
|
Writing Copy for the Web in a Week (In a Week)
Nigel Temple
Manufacturer: Hodder & Stoughton
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
Writing
| Reference
| Subjects
| Books
| Academic & Commercial
| Business
| Children's Literature
| Editing
| Fiction
| General
| Genre Fiction
| Journalism
| Newspapers & Magazines
| Nonfiction
| Play & Scriptwriting
| Poetry
| Technical
| Travel
| Writing Skills
General
| Reference
| Subjects
| Books
Communication
| Social Sciences
| Nonfiction
| Subjects
| Books
| Broadcasting
| Contemporary Issues
| General
| History
| Mass Communication
| Media & Law
| Media & Politics
| Media And Society
| Propaganda
| Public Opinion
| Research
| Technology & Society
ASIN: 0340858028 |
Book Description
Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences, and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.
Customer Reviews:
A Good Starting Point for Copywriters.......2006-02-17
Temple provides readers with an excellent format for learning to write web copy, especially if they have prior experience writing marketing copy for print media. Using his seven-day model, a copywriter could easily develop new content and marketing strategies for a personal or client website without becoming overwhelmed by "what do I do now?" Temple presents a simple, readable guide to writing copy without falling back on the condescending format of the "for Dummies" series. He has a tendency to be a bit too glib with his language, but that's probably unavoidable for someone with that many years in the marketing business. If you are interested in persuing a career in copywriting, or simply want to rewrite your personal page in a manner that beter markets you and your skills, I highly recommend adding this book to your library. It probably won't work as your only copywriting resource, as it lacks the depth of other texts, but it's certainly a good starting point and a handy tool.
Average customer rating:
- Outdated and he's making money on old info
- Easy, Fun Auctioning Know-How
- confessions of internet junkie
- An informative book written by a great teacher!
- Very helpful!
|
Confessions of an Internet Auction Junkie: How to Sell Virtually Anything on the Internet (With CD-ROM) (Miscellaneous)
Michael Weber
Manufacturer: Prima Tech
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Retailing
| Industries & Professions
| Business & Investing
| Subjects
| Books
Advertising
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
E-Commerce
| Business & Culture
| Computers & Internet
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Investing
| Business & Investing
| Bargain Books
| Stores
| Books
ASIN: 0761530851 |
Book Description
You can earn hundreds, even thousands of dollars running your own Internet auctions. But there's more to the Internet auction world than meets the eye: you need to know which secrets to take advantage of and what scams to avoid. Through an entertaining collection of stories-his own and those of others-Michael Weber demystifies Internet auctions by revealing the empowering techniques at the core of all successful Internet commerce.Confessions of an Internet Auction Junkie is the first authoritative, definitive book to bridge the gap by placing these topics under a single cover! If you'd like to earn a few hundred (or thousand!) extra dollars cleaning out your closet, this book is a must-read! Confessions is a multimedia experience; you'll move back and forth seamlessly from the book, to the CD-ROM, to your auctions on the Internet. ItemID: 0761530851
Customer Reviews:
Outdated and he's making money on old info.......2002-12-08
I was really excited about this book and was totally dissapointed. Much of the book is outdated on loading pics, etc-the Internet moves and changes at the speed of light. You can learn just as much on eBay's help (free). He's making money off eBay-by selling information that is free-that's the whole concept of the book. Don't sell a product unless it's information. No cost to you - it's basically how to sell/scam "information poor" folks. Do your homework on the Internet and save your money.
Easy, Fun Auctioning Know-How.......2001-12-11
I just started the book and so far it's great! The book is short, fast paced and had me involved from the get-go. It doesn't seem to leave out much about the auctioning process as it covers every aspect of auctioning for the absolute beginner to the advanced practitioner who outgrows or supplements their auctions by spinning-off into their own cyber-store. Amazing that this author can fit all this information in such a small space but, owing to his clean, crisp writing style, the material is presented in such a logical structure that what he writes is almost intuitive as your mind races forward and arrives at his conclusions seemingly before he does. He makes auctioning childishly simple. His use of exercises and the help of the enclosed CD had me building my auctioning empire from the first chapter.
The only misgivings I have concern the CD. First, a couple of the Internet links have changed - which is expected from any list of links that are more than a day old. A search engine ferrited out the needed sites. However, other sites simply no longer existed as the companies merged with others. Secondly, when I hit a link to a site I was transported to the site via the CD's enclosed browser. The problem is that the CD browser divides the screen into three equal vertical strips. The intended web site occupied only the middle strip. The left and right portions of the screen had menus displayed on them. The web site, reduced to a little sliver, was simply too awkward to work with and the URL of the site couldn't be found anywhere. Again I had to use the search engine to locate the web sites so that I could visit them in their full, un-enclosed beauty, using the Netscape or Explorer browsers.
These minor glitches weren't enough to distract me for long. I highly recommend this enjoyable book written in a conversational style. It's educational. It's fun. It's probably tax deductible.
confessions of internet junkie.......2001-10-17
I love this book and I am still reading it. I have learned alot from it. The only problem is I am very new to conputers and ebay so a lot of the terms I did not undestand. Since it assumes the reader knows what a url is or a pim or where the clipboard is
, But I was able to get help from a friend . The cd was great I now can put up a great html auction and when I emailed the author he was kind enough to reply . I am not sorry i bought this book and will refer to it often.
An informative book written by a great teacher!.......2001-09-18
Michael Weber is an effective teacher who makes the reader feel like they've known him for years. Rather than speaking down to his audience, he graciously shares his own experiences good and bad. Many technologically advanced persons lack the ability to teach. Michael Weber possesses both outstanding qualities.
This is a book that will not disappoint you!
Very helpful!.......2001-07-19
I have sold on ebay for over a year now. I really thought this book was very interesting. I started reading it and just could not put it down until I read the whole thing. I picked up lots of helpful information. I am spreading the word.
Book Description
The key to a Web site's success is its ability to entice surfers to stop at that site, take in what it has to offer, and return at a later date. This guide provides hundreds of tools such as templates, checklists, and forms as well as information on proven techniques like using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the Web site. Entrepreneurs, small business owners, corporate marketing managers, or consultants who are seeking the know-how to make a Web site successful will benefit from this invaluable resource.
Customer Reviews:
useless book.......2007-07-14
this book is useless. It talks about everything which is outdated and nothing it talks about is detailed. It's like a sales person talking about tech stuff.
You're in the wrong place.......2007-02-03
I assume you're here, reading this review because you are looking for ways to promote your website, and the title of this book hit that mark for you.
Assuming this to be true, do yourself a favor. Go over to Amazon's listing for "How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money" by Bruce C. Brown. It is a million times the book this one is, and the reviews that are already in place there will more than convince you.
Nice Pin Point ...........2007-01-10
THis is a very easy to read book, with some examples, some times i wish those were more detailed but they are good... it PIN POINT the clue points (sorry for so many points ) to have more traffic in your page and to correct most of the mistakes made in the desing stage. Bring this idea to my mind... "Web Designers are not the best web Traffic designers for a page " so read this book is a good starting poing....
The info more 2001 than 2006.......2007-01-09
Most of the text are based on how the internetcommunity looked in the beginning of 2000 or 2001. Quite a lot of the facts are actually false today and makes you more harm than good.
I would definitely not recommend this other than a reference "how companies thought of Internet in the beginning of 2001".
The book is too generic. .......2006-03-17
This book has the look, the feel and the content of being designed for taking advantage of absolute beginners in Internet Marketing.
Since beginners do not have much knowledge about the subject, they will not be able to protect themselves from a wasteful expense when purchasing this book.
Why is this book not worth the money? Because if it were a textbook on cooking, it would describe all the ingredients, but not say anything about correct proportions, the order of cooking, the temperature and the time.
One will not become an Internet Marketing Chef by reading this book.
Books:
- 3-d Negotiation: Powerful Tools to Change the Game in Your Most Important Deals
- A Course in Game Theory
- A Guide to the Project Management Body of Knowledge, Third Edition (PMBOK Guides)
- A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
- Applied Ethics for Program Evaluation
- Basic Business Statistics: Concepts and Applications and CD package (10th Edition)
- Blackwell Encyclopedia of Management
- Boatowner's Mechanical and Electrical Manual
- Contemporary Engineering Economics (3rd Edition)
- Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business
Books Index
Books Home
Recommended Books
- Planet Earth: As You've Never Seen It Before
- History: Fiction or Science
- Big House, Little House, Back House, Barn: The Connected Farm Buildings of New England -- 20th Anniv
- Criminal Behavior Systems: A Typology
- Fundamental Astronomy
- Gold Trading Boot Camp: How to Master the Basics and Become a Successful Commodities Investor
- Death du Jour
- Interior Construction & Detailing for Designers and Architects, Third Edition
- Behind Adobe Walls: The Hidden Homes and Gardens of Santa Fe and Taos
- Collins Gem Photoguide: Wild Animals
Principles of Internet Marketing
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Permission Based E-mail Marketing
Internet Marketing for Dummies
