Book Description
This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business:
- Recognizing great entrepreneurial opportunities
- Writing a business plan and building your financial statements
- Securing financing with venture capital or debt financing
- Franchising your business
- Managing a growing business
- Protecting intellectual property
- Selling a business when the time comes
Customer Reviews:
Good book, good MBA insight.......2007-03-08
this was my first MBA or any business type book. it was a really good and easy read, and had a good mix of detailed and technical know how. Gave me some good insight into understanding the company that i was working for which was about a 30 employee company in Boston.
More Like the Portable Associates Degree in Entrepreneurship.......2006-07-17
The problem with this book is that it was written as a textbook with very little practal advice and no real "know-how" methods. Similar to virtually all business books written by professors for colleges, this book falls very short in equipping would-be entrepreneurs with the insight, skills, and know-how needed to become successful entrepreneurs. I would not waste your money on this book at any price.
If you want a great book on the topic, I highly recommend "The Startup Company Bible for Entrepreneurs". This little-known book is rapidly becoming THE STANDARD for entrepreneurs.
A good reference and overview of Entrepreneurship.......2006-02-09
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on entrepreneurship begins very directly - 'This is the entrepreneurial age,' author William Bygrave writes in the first chapter. Entrepreneurship is a revolutionary force driving economies on a global scale, often from very small beginnings. This book has gone through several editions; imagine the change in the world since the first edition in 1993, when the world wide web and this thing called the 'internet' was barely a blip on the business radar screen! This show the power of entrepreneurial spirit and activity.
Schumpeter once described an entrepreneur as 'the person who destroys the existing economic order by introducing new products and services, by creating new forms of organisation, or by exploiting new raw materials.' This can be done within existing businesses or by creating new ones - observe the number of transformations that have taken place with even major corporations revamping their product lines, means of production, or organisational/administrative structures. The factors that go into creating entrepreneurial enterprises are psychological, sociological, personal/creative, environmental, political - it is hard to isolate particular things as indispensable, but relatively easy to see those things which are helpful.
Entrepreneurs are like inventors in many ways - on the one hand, they must create something new, but on the other hand, must find ways to exploit it in a beneficial way. This includes financing, intellectual property / patent rights, business negotiations, possibly franchising and licensing for production and sales. These require an understanding of the business processes including marketing, accounting, finance, management, planning, and more. This book covers all these aspects. There is also a special section devoted to the internet (which is also addressed as appropriate in the other sections, too).
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible.
This is not a how-to book, but rather a good survey and reference for those who want to better understand the entrepreneurial phenomenon, which is an important force in the economy today.
Good reference.......2006-01-23
The Bad - Like all of the Portable MBA series, the book provides a limited and somewhat superficial coverage of the topic. It will not replace a good entreprenuerial course in an excellent MBA program.
The Good - Having been involved in four failed and one successful entrepreneurial ventures in the past 15 years, I can tell you with a great deal of certainty that there are many hidden gems in the book that will save you (potentially) years of wasted efforts and large sums of money. One example: if you are planning a business venture, and you cannot name specific companies, and specific individuals in specific companies, as part of your target market, then you have not performed due dilegence and are not ready to begin a business venture. Vague target markets such as "the public" or "somebody and some large telecomm company" are the sure road to failure.
Great help for beginning business........2005-09-12
The reason I purchased the book is I had gotten a copy from the library, the only one of about 50 titles on the topic that was well organized and specific in the information given. Perhaps the reason for the excellent coverage is the outstanding credentials of the authors assembled from educators at the forefront of their field.
Book Description
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
Customer Reviews:
A novel way to explain economics.......2005-12-26
The authors have made a great effort writing this book, which is divided up in two parts: macro- and microeconomics. It gives insight of how we should understand current economic affairs on both the macronomical and micronomical levels. The book does serve this purpose quite well. I particularly liked the summary at the end of each chapter.
The book does however lack in solid economic theory, which makes this book inconsistent. If you are an economics student I would not recommend it for you to actually study economics (there are better books around for that), but merely as a reference to understand that theory is what you learn at univerity, and understanding the theory in practice comes usually afterwards.
The big lack of this book is that it is only based from an American point of view and thus is not very useful for anyone living outside the US. Even the international economics chapter won't satisfy your desire to really understand what's is actually going on (when you don't live in the US). What this book totally fails to point out is that the US economy is very different to most other economies in the world.
On the whole two stars were awarded for this book, as I think that it is very useful to help your understand the current economic affairs. At the same time it fails in providing solid economic theory, it is based far too much on the US economy, and it is incomplete on other parts. Yet, if you live in the US, are studying economics and want to understand what it all means in practice, this book will help you! If not, don't bother.
Average customer rating:
- Want a simple starting point before your MBA experience begins?
- A good overview of key concepts
- Ok for what it is..
- Balanced and packed
- I liked it
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The Portable MBA in Finance and Accounting
John Leslie Livingstone , and
Theodore Grossman
Manufacturer: Wiley
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Similar Items:
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The Portable MBA in Strategy (Portable Mba Series)
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The Portable MBA, 4th Edition
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The Portable MBA in Marketing (The Portable MBA Series)
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The Portable MBA in Economics (The Portable MBA Series)
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The Portable MBA in Entrepreneurship
ASIN: 0471061859 |
Book Description
The latest volume in the bestselling series
In today's business environment, a knowledge of finance and skills in budgeting and financial planning are more important than ever before. Totally updated and revised, this highly anticipated
Third Edition provides new information on five such key topics as interpreting financial statements; information technology in finance; planning capital expenditures; information technology and your firm; business valuation, and much more. Top experts in each field explain the basics of cost-volume analysis, forecasts, and budgets, and reveal how to create a winning business plan. Ideal reading for any manager or executive who needs a "refresher course" in finance.
Les Livingstone, PhD, MBA, CPA (West Palm Beach, FL), runs a national consulting firm which specializes in complex business research and expert testimony in large commercial lawsuits. He was chairman of the Division of Accounting and Law at Babson College.
Theodore Grossman (Wellesley, MA) is a senior member of the faculty of Babson College with an appointment in information technology and accounting.
Customer Reviews:
Want a simple starting point before your MBA experience begins?.......2007-05-02
Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd Edition
I have an MBA, so I can look at this from two angles - before and after. When you start MBA school you will quickly find yourself in the many trees of the forest of accounting and finance class without the benefit of having a view of the forest. This is no fun, let me assure you. I sat beside many a fellow student who groaned and strained through accounting 101 (many MBA's are not business majors first). I wish I had the book I am recommending before I ever set foot in class.
"Business Basics Bestseller 1" introduces you to the basics of business including the jargon behind the numbers and where all the formulas come from before you plow into a true "finance and accounting text." Search for "Business Basics Bestseller 1" and add it to your consideration. If you have never had this stuff 'splained' to you before, you will like it. This is not a suggestion that you substitute it for this text, just that you check it out as well. It's a tad bit more expensive than other paperback F&A books, but the ROI is great because of the time it saves in learning. When you finish your MBA, line up all your books beside this one and see which one you really liked -- it'll be BBB #1.
A good overview of key concepts.......2006-02-09
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on finance and accounting is a tricky read at times - it tries to present what is in essence a numerical enterprise in language that a liberal arts graduate would understand, with a minimum of mathematics. Despite my liberal arts background, I am actually also well trained in math, so I found this occasionally frustrating. However, I can see the purpose in it. The first section deals with understanding such basics as financial statements, cost-profit-volume analysis, activity-based costing, budgetary issues, and how computers work (generally speaking) in the area of accounting and finance. The second section looks at planning and forecasting - this is a real help in understanding the financial pages of the newspaper, and also provides some insight for understanding what the government statistics that are released on financial and budgetary matters mean. The third section looks at issues of finance more narrowly, at things such as mergers and acquisitions (sometimes big in the news), public offerings of stock, just what a board of governors/directors does, and what bankruptcy means (how can major corporations go bankrupt and still be flying, for example?).
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible. However, accounting is a world of its own, and takes some effort to understand, so I will not make the assertion that this book is an easy one to read.
While I am far from being able to help anyone with their accounting homework, I am pleased that I am able to understand the terminology and concepts as accounting instructors at my college discuss their lesson plans and instructional issues. This book is in large part responsible for that.
Ok for what it is.........2005-11-08
I think if you are using this book as the sole basis for "pre-studying" for an MBA program, you are going to be pretty shocked in a descent biz grad school program. It isn't a bad book, but as one other commenter mentioned it uses pretty broad strokes on theory without explaining the underlying detail (i.e. practical formulas, analysis, in depth case studies). So it is sort of half way between a real text book and one of the typical broad stroke popular business books. After reading it, get a reading list for an MBA managerial finance course, go to your university bookstore and have a little read - I think you will see the difference in audience and expectations.
To be more effective it really needs an accompanying workbook and CD with questions and answers based on the content - aimed at a graduate level. Expectations regarding analysis are generally pretty high in most MBA programs and understanding the level of analysis you should be capable of providing (fairly rapidly) to case studies/problems is important.
Not a bad book for a refresher if you already have done a number of business courses. Especially if you have texts still that fill in the blanks.
I rate it...ok.
Balanced and packed.......2003-05-16
This book has what you will need in a portable MBA. It is selective, has scope and completeness and is fast paced. You will need to be very focused to read it but that is only expected.
I liked it.......2002-01-19
I liked the way the book didn't get bogged down in too much math. The capital budgeting chapters were clear, much more to the point than the textbooks I tried to read.
Book Description
The Portable MBA in Project Management covers the most pressing topics in project management and features all the leading thinkers in the field. While most project management books address only the techniques for managing individual projects, The Portable MBA in Project Management widens the scope to include insights for managing project-based organizations. In doing so, this comprehensive volume will help managers combine the power of individual project successes to drive the organization to new levels of productivity and customer responsiveness. Eric Verzuh, best selling author of The Fast Forward MBA in Project Management, brings together the leading lights of project management in this volume, including Robert G. Cooper, Randall Englund, Jack Meredith and Neil Whitten. In addition to his role as editor, Verzuh draws on his own expertise to address how and why project management is a strategic strength, how to integrate project management into your enterprise, and several other topics for which he is well-known. Together they effectively address the full spectrum of the issues in project management today.
Customer Reviews:
Wealth of knowledge in advanced techniques.......2004-06-18
This book is more than an expansion of Verzuh's earlier "Fast Forward MBA in Project Management", ISBN 0471325465, in that both books can be used in conjunction with one another. Whereas the earlier book is a quick-start guide imparts a wealth of knowledge and techniques, this one goes deep into advanced techniques that project managers of all experience levels will appreciate. More importantly, executive management will benefit from parts of this book, especially Part One, which makes a case for project manager at the strategic level.
Contributing authors are subject matter experts in every facet of project management, assuring that this book will reflect the best thinking across all PM areas. Part Two contains a number of chapters that drill down into core areas, such as project selection, stakeholder satisfaction, risk management and quality. These areas are often overlooked by working project managers who are more concerned with estimating, scheduling and control (also covered in this part of the book).
Part Three is completely focused on team management, with excellent material on team building. I especially liked the chapter on managing virtual teams because this is an increasing requirement, both within internal organizations as well as managing teams comprised of internal resources and off-shore resources to which parts of a project may be outsourced. This is also applicable to project teams comprised of a prime and number of subcontractors.
For those interested in building an organizational structure that is project-based Part Four contains a wealth of material. I found the Stage-Gate new product development process given in chapter 11 to be both a viable and innovative approach to managing development and launches of new products. I also liked chapter 13, which covered enterprise project management in great detail. This material is outstanding for companies that are considering establishing a PMO.
As I read through this book I discovered techniques that had eluded me during my 25+ years of project management experience, as well as fresh ways of looking at techniques and methods I've used throughout my career. The selection of contributors to this book is one of its strengths - each comes across with the highest credibility, and there are no technical or factual gaps anywhere in the book.
If you are a working project manager, regardless of experience level, I strongly recommend adding this outstanding book to your professional library.
Eric has written an insightful book.......2004-06-06
Eric is on the money with this book. He has spoke at our Project Management syposium the last two years. I have read both his books and feel he has educated me in project managment. His books ar each one stop in the tools of project management. You do not have to read 500 page text books to get project managment information, and it does not hurt to have the author speak in person at your events.
This book is a buy, right off in the first pages Eric tells you that most important thing that project management is a corporate strategic strength. Many companies mis use the title and relegate project managers to be gofors or process analysts, but follow this book and you will see the real strength that leading projects is about leading and decision making.
Next level - improving the organizational capability.......2003-07-25
You can provide all the training your company can afford but if the organization doesn't embrace project management at every level performance will continue to suffer and the folks with all that new training will soon become disillusioned. Verzuh's new book outlines the issues you'll face in building a project centered enterprise that routinely adds value to customers and shareholders alike.
Verzuh has taken some of the best writing in project and program management, then added articles crafted in his honest, clear, to the point, style to fill in any gaps. The result is an excellent reader for those who care to help their business achieve the next level (and the next...) in project performance.
I've recently taken on several significant change efforts for major clients. I've found the chapters on: Enterprise Project Management: The Path to Maturity (12.), Integrating Project Management into the Enterprise (14), and Project Risk Management (6) particularly helpful in forming my approach. But as I look at this list I reflect on the fact that virtual teaming is giving one client a problem. Guess I better re-read Virtual Team Critical Success Factors (10). And I'm sure the other chapters will be needed before I'm done with this book. That's why others mention how dog-eared Verzuh's books become - because they provide assistance when you need it, and that's a value-added book you should have on your shelf - nope, it won't stay on your shelf, better make room for it right on the desk.
Thanks Eric, we needed this one.
Verzuh Does it Again.......2003-07-07
In almost every industry and profession, there is a growing reliance on Project management. This trend gives rise to a new term: the project-based organization.
This book is intended for their leaders. It takes an integrated approach to managing a project based organization. CIO's, department managers, program managers and senior project managers who are being challenged to formalize the processes of managing projects will find this compendium to be a source of strategies and standards for leveraging the discipline of project management across an organization.
Verzuh has assembled some the leading thinkers in project management to provide the reader with the theory, methods and framework to manage the project-based organization successfully. The collection includes essays from:
* Elaine Biech, President and Managing Principal, Ebb Associates
* Robert G. Cooper, President and cofounder, The Product Development Institute
* Denis Couture, President and cofounder, PCI Group
* Deborah L. Duarte, George Washington University
* Randall Englund, Associate, Strategic Management Group
* Robert J. Graham, Senior Associate, Strategic Management Group
* Ned Hamson, strategic innovation consultant
* Samuel J. Mantel Jr., Professor Emeritus, University of Cincinnati
* Jack R. Meredith, Editor in Chief, Journal of Operations Management
* Nancy Tennant Snyder, Vice President for Leadership and Strategic Competency Creation, Whirlpool Corporation
* Eric Verzuh, President, The Versatile Company
* Neal Whitten, President, Neal Whitten Group.
I particularly enjoyed Chapters 7 and 14. In Chapter seven Ned Hamson provides as concise an overview of quality, quality management and project management as I have found on the subject.
In Chapter 14, Eric Verzuh discusses integrating Project Management into the organization. In it, he argues that in the successful project-based organization project management disappears. Disappearing, he says, is not the same as ceasing to exist. The purpose of the project driven enterprise is not to hone project capabilities, it is to deliver products and services.
My copy of Verzuh's first book, The Fast Forward MBA in Project Management, sits dog-eared on my desk from constant reference. I will not be surprised if this, his second, soon starts to take on a similar appearance.
Verzuh Does it Again.......2003-07-07
In almost every industry and profession, there is a growing reliance on Project management. This trend gives rise to a new term: the project-based organization.
This book is intended for their leaders. It takes an integrated approach to managing a project based organization. CIO's, department managers, program managers and senior project managers who are being challenged to formalize the processes of managing projects will find this compendium to be a source of strategies and standards for leveraging the discipline of project management across an organization.
Verzuh has assembled some the leading thinkers in project management to provide the reader with the theory, methods and framework to manage the project-based organization successfully. The collection includes essays from:
* Elaine Biech, President and Managing Principal, Ebb Associates
* Robert G. Cooper, President and cofounder, The Product Development Institute
* Denis Couture, President and cofounder, PCI Group
* Deborah L. Duarte, George Washington University
* Randall Englund, Associate, Strategic Management Group
* Robert J. Graham, Senior Associate, Strategic Management Group
* Ned Hamson, strategic innovation consultant
* Samuel J. Mantel Jr., Professor Emeritus, University of Cincinnati
* Jack R. Meredith, Editor in Chief, Journal of Operations Management
* Nancy Tennant Snyder, Vice President for Leadership and Strategic Competency Creation, Whirlpool Corporation
* Eric Verzuh, President, The Versatile Company
* Neal Whitten, President, Neal Whitten Group.
I particularly enjoyed Chapters 7 and 14. In Chapter seven Ned Hamson provides as concise an overview of quality, quality management and project management as I have found on the subject.
In Chapter 14, Eric Verzuh discusses integrating Project Management into the organization. In it, he argues that in the successful project-based organization project management disappears. Disappearing, he says, is not the same as ceasing to exist. The purpose of the project driven enterprise is not to hone project capabilities, it is to deliver products and services.
My copy of Verzuh's first book, The Fast Forward MBA in Project Management, sits dog-eared on my desk from constant reference. I will not be surprised if this, his second, soon starts to take on a similar appearance.
Average customer rating:
- A good manual
- Going beyond the actual...
- Don't buy the audio version from audible
- A persuasive sell, packed, practical and fast paced.
- Why did I go to B-school?
|
The Portable MBA in Marketing (The Portable MBA Series)
Charles D. Schewe , and
Alexander Hiam
Manufacturer: Wiley
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The Portable MBA in Strategy (Portable Mba Series)
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The Portable MBA in Entrepreneurship
ASIN: 0471193674 |
Book Description
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including:
* New negotiation skills for salespeople
* Current marketing strategies
* Innovative approaches to qualitative research that deepen your understanding of your customers
* Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet.
Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, Second Edition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily. It's the fastest way to give yourself the intellectual currency you need to market your products, services, and ideas at a whole new level.
The Portable MBA Series
The Portable MBA, with over 350,000 copies sold, continues to provide instant "MBA literacy" to managers, professionals, and business owners. Wiley's Portable MBA Series now takes this idea one step further by providing readers with a continuing business education. Titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.
SERIES TITLES: Core Curriculum
The Portable MBA, Third Edition
* The Portable MBA in Economics
* The Portable MBA in Entrepreneurship, Second Edition
* The Portable MBA in Finance and Accounting, Second Edition
* The Portable MBA in Investment
* The Portable MBA in Management
* The Portable MBA in Marketing, Second Edition
* The Portable MBA in Strategy.
Vital Business Topics
Real-Time Strategy
* New Product Development
* Total Quality Management, Second Edition
* Psychology for Leaders
* Market-Driven Management.
Also Available
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship Case Studies
Praise for ThePORTABLE MBA in Marketing, second edition
"I'm really 'gung-ho' about this book. If you follow its advice, your customers will become your 'raving fans.' Everyone needs to understand and apply these essential principles to attract and retain delighted customers." -Ken Blanchard author of the bestseller The One Minute Manager.
"Helps you keep your eye on the all-important marketing ball. Infused with turbocharged examples and the latest cutting-edge concepts. . . . [You'll learn] winning strategies and actions that will propel you successfully well beyond the millennium. This fully revised book will do wonders to improve your marketing game!" -Scott H. Creelman, Executive Vice President Spalding Sports Worldwide.
Customer Reviews:
A good manual.......2007-08-28
This book is good introductory manual to marketing, it covers the basic concepts you need to understand or that you cannot forget. In an MBA you will see exactly the same, nobodys will give you by reading a book or taking an MBA the Know How only the "Know" part, the "how" well, its a matter of practice and opportunity. But if you are in command of a MArketing unit this book will give you the "Knowledge" you need to focus your "how".
Going beyond the actual..........2006-02-09
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on marketing covers the topic from the conceptual, research, and practical angles. Dealing with customers, potential and actual, is the key aspect to marketing. There are strategies that work and strategies that fail, and many of these are discussed and analysed. Companies included in the case studies include Coca-Cola, Pepsi, Colgate-Palmolive, Kawasaki, Campbell Soup, A.C. Nielsen, and literally over a hundred more. Just what is the magic that makes Nike a household word? How does one really assess the success of the cola wars between Pepsi, Coke, and other contenders?
In the foreword, Ken Blanchard (author of the 'One-Minute Manager') states, 'I have come to believe that the secret to competitive success is to give customers service so far above their expectations it becomes legendary.' Part of this strategy is to become a better listener (which is an art that is lost for many, particularly in the corporate world), and part of the strategy is to look beyond the actual and explore the possible.
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible. This book can also give one ideas for everything from garage sales to major marketing campaigns.
I taught marketing and advertising, having worked as a public relations/marketing director for a college and for a seminary. Had this book been available at the time I was teaching, I would not have hesitated to use it.
Don't buy the audio version from audible.......2004-06-26
Don't buy the audio version from audible.com .
Their programming skills are terrible. I could not download some of the books I bought, could not burn into cd the ones I could download, and forget about making it work with an mp3 player, unless you're lucky.
I know about 5 people who bought stuff from there and only one had the luck of downloading a working file and burning it successfully to a cd.
The quality of the narrations is awful, at least in the books I managed to hear (only on windows media player, nothing else worked). If you're used to books on cd or tape, you're up for a big disappointment buying from audible.
On top of all that, they have the worst customer service I have ever witnessed. The site was not working right when I tried to purchase there for the first time. I sent them a message with no answer.
In a second attempt, I bought the stuff and some files never downloaded (which means they just stole my money and I don't know what I can do since I don't live in USA). I sent another message with no answer again.
Then their weird program, which turns Windows Media Player automatically on instead of working alone, showed no compatibility to Itunes and no possibility of burning cds or dreaming about hearing books on Ipod. I sent them a third message and nothing. A fourth and guess what? Nothing again.
So I am at least trying to warn other people here to avoid being caught by such scheme. I hope Amazon gets rid of audible as soon as possible. I always got great service from Amazon and the affiliated bookstores, or even other stores selling electronics, health products and others, but audible is just the worst company I ever wasted my money with. Too bad we cannot give notes to them like with the affiliated booksellers.
Sorry by the poor text, I am just mad with them.
A persuasive sell, packed, practical and fast paced........2003-05-16
Just like all the other portable MBA books. This book is packed with pretty useful ideas. It is very focused and so you 'll need to be as well when you read it.
Why did I go to B-school?.......2001-07-13
This book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you just want a great introduction to marketing, or are an MBA looking to refresh your understanding of the 4P's, pick-up this book. You won't be disappointed.
Book Description
The Portable MBA in Investment
Edited by Peter L. Bernstein
a state-of-the-art program in investment principles and applications from top-flight professionals
"Peter Bernstein and his Dream Team tackle the entire investment spectrumâfrom soup to nutsâand emerge triumphant. Must reading for all investorsâeven those who already have their MBAs." âJack R. Meyer, President and CEO Harvard Management Company, Inc.
"This book provides a treasure chest for the serious student of investment." âWilliam Reichenstein, Power Chair in Investment Management Baylor University
"This is an indispensable resource for anyone who is serious about investing. The lucid and insightful contributions by highly respected experts successfully blend theory with practice." âClaude Erb, Managing Editor First Chicago Investment Management Company
"Peter Bernstein has uniquely facilitated a revolution in investment thinking and practice over the last several decades. Students of investing everywhere are fortunate to have such a useful guide to some of the best practices in use today by the professional investment industry." âPatricia C. Dunn, Managing Director and CEO Defined Benefit Group
"This book is an excellent addition to the investment bookshelf. It's long on substance, as readers of Peter Bernstein have come to expect of his work." âCharles Froland, Managing Director Stanford Investment Management Company
Once upon a time, Wall Street lived off nice little homilies like "buy low and sell high" and "don't put all your eggs in one basket." But investors can no longer depend on such well-worn proverbs.
Today, the winners on Wall Street employ a body of theory that transforms logic, psychology, and statistical sophistication into a powerful package of systematic principles for successful investing. This body of theory is the investor's survival kit in a financial world flooded with information, novel strategies, and dazzling financial instruments.
The Portable MBA in Investment is a comprehensive guide to investing in today's world of finance, with emphasis on converting theoretical concepts into profitable applications. Edited by Peter L. Bernstein, one of the most knowledgeable and respected names in finance, The Portable MBA in Investment is ideal for serious investors, people with fiduciary responsibilities, business managers, professionals, and students pursuing investment careers.
The book brings together an all-star team of experienced investment professionals and leading academics. Their lucid and authoritative contributions explain the state-of-the-art approach to everything from setting objectives and choosing strategies to asset allocation, valuation, risk management, tax considerations, and performance measurement.
In his introduction, Peter Bernstein states, "The essence of investment theory is that being smart is not a sufficient condition for being rich. This book is about the missing ingredients." The Portable MBA in Investment enables you to experience top-level instruction on investment principles at your own paceâwithout the time and expense of an MBA program.
OTHER SERIES TITLES:
The New Portable MBA
The Portable MBA in Marketing
The Portable MBA in Finance and Accounting
The Portable MBA in Management
The Portable MBA Desk Reference
The Portable MBA in Entrepreneurship
Customer Reviews:
Solid information.......2007-01-14
Although the book was edited in 1995, many of the topics are very relevant to today's investor.
Managing Risk, valuation, investment strategy are among the pertinent topics that you can learn alot from.
It is however, complex and you do need to understand the basics of economics and finance to fully take advantage of the concepts and topics discussed.
A good survey and conceptual introduction.......2006-02-09
As an undergraduate, I studied political science; as a graduate student, I studied history (among other things) - however, few if any of my classes ever dealt with the actual mechanics of business, despite dealing with business in a more general sense (as it would fit in the context of history and politics). I decided that it was important to learn some of the basic concepts of business administration, and the Portable MBA series by John Wiley & Sons publishers fit the bill.
This book on investment covers topics such as investment strategy, setting objectives, valuation, risk, evaluating performance, corporate governance, and the general process of investing. The introduction looks at many of the myths of investing - author Peter Bernstein highlights many of the clichés of Wall Street, such as 'nothing ventured, nothing gained', 'buy low, sell high', and 'don't put all your eggs in one basket', in order to look at the truth or false aspects behind each one. He also states, 'If you're so smart, how come you're not rich? The answer is disarmingly simple: The essence of investment theory is that being smart is not a sufficient condition for being rich.'
This book fills in some of the gaps, but it is not a get-rich-quick guide by any means. It presents investing as an ongoing process - investment is dynamic, and pulls in many different strands and elements; investment is not 'collecting things' like stock and bonds, and the authors work to minimize the importance of artificial barriers such as foreign vs. domestic investing, which in a global economy means less than it used to.
The authors who contributed to this volume have both academic and professional experience, and tend to do a good job at explaining things in terms that the non-professional can understanding. Anyone with a basic undergraduate background should find this volume accessible. Because investing deals with numbers, there is a fair amount of math in some of the sections. An understanding of graphs, charts, and simple equations will be useful.
This is not really a how-to guide for investing; for one thing, such guides generally need to be updated more frequently. However, as a guide to general understanding of the system of investment and finance in the modern Western economic system, this is a good survey and reference.
Unnecessarily complex, despite credentials of the authors.......2000-06-04
When I first found this book (from the library, fortunately), I was very eager to read it. I've done a lot of investing on my own and have always wanted to learn about more sophisticated methods. This looked like a perfect read: A compendium of original essays by distinguished academics and investors in the field. While the first few chapters made sense, I found that the book became increasingly complex. This is surprising, since I have a background in statistics, investing, and have a reasonable proficiency in mathematics. The authors rarely strayed from heavily academic prose, laden with undefined financial terms (only one chapter has a glossary). The book doesn't flow at all -- it doesn't progress from simple to advanced topics. I would have rather read a book by one author.
That doesn't make this a bad book. I imagine that these authors have made some profound insights in this tome, but my definition of a good book isn't one that has genius locked up behind dense language. Until the Portable MBA series comes out with a primer, I'll be searching for books that provide richer and more thorough explanations of their subjects.
Book Description
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Download Description
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
Customer Reviews:
great book received in great condition.......2006-08-03
a high level volume of sophisticated articles on corporate officer level strategic issues.
If you're in business to WIN, read this book!.......2005-05-05
Strategy and tactics are essential to all entrepreneurs wanting to not only be successful, but to win! Playing to win is a mindset as pointed out in the April 2004 Harvard Business Review - "Hardball: Five Killer Strategies for Trouncing the Competition." In "The Portable MBA Guide to Strategy" you will learn to formulate and execute effective marketplace strategies that enable you to transform your ideas into marketplace reality.
Divided into four parts, numerous experts expound upon what is strategy and how to use it to win in business:
Part One - Strategy: Winning in the Marketplace
Part Two - Strategy Inputs: Analyzing the External and Internal Environments
Part Three - Strategy Making: Identifying and Evaluating Strategic Alternatives
Part Four - Managing Strategic Change: Linking Strategy and Action
If you went to business school, this will be a great refresher. If not, this book will cover all the bases and create a solid strategic foundation applicable to the real world.
It's hard for me to say where to start; The Portable MBA is a cornucopia of indispensable knowledge. Chapter 5, Strategy for the Small Business seems like a logical place to start. And, if you're looking for funding, pay close attention to Box 5.4 on p. 124 for key questions to ask yourself. Chapter 6 on Digital Strategy is also compelling in its own right. While much of the book applies to larger entities, it is wise to study the material for two reasons; 1) It will help you learn how to build your company and 2) Studying larger competitors is tantamount to military generals learning the ways of their adversaries.
-----------------
Michael Davis - Editor, Byvation
Winning Ways for Planning Pilots.......2001-05-09
Strategic planning was once the sole responsibility of senior management. In today's business climate of shortened product cycles, ruthless price competition and global access to markets, the burden has spread to include middle managers. This new Portable MBA volume is the eighth in the series. It offers insights from 16 leading business school professors at Harvard, Boston University, Maryland, Northwestern, Dartmouth, Michigan, Stanford, Wharton and the Cranfield School of Management in England and five prominent consultants. Each contributor is not only an expert, but experienced putting into practice the principles and methodologies discussed in the chapter.
Whether tackling business, corporate or global strategy issues or analyzing industrial, technological, organizational and political factors, The Portable MBA in Strategy defines the planner's current vocabulary. It also offers practical solutions to implement plans in any business environment.
The book reduces a successful strategy to its four component parts -- the marketplace for the strategy; the inputs required for a successful plan, the opportunities for corporate transformation and the steps required to transfigure the plan into reality. Each chapter starts with an engaging case study to illustrate its theme. The result is a practical, readable, and comprehensive look at business strategy; appropriate whether the reader is the owner of small business or the manager of a vast global enterprise.
Best one volume introduction to this subject........1997-10-26
The title is misleading. The careful reader will develop a more thorough grounding in business strategy than any MBA course can provide. Especially useful for non-MBAs who want to understand the concepts that get tossed around during strategic planning.
Average customer rating:
- Portable MBA Libraries
- Portable MBA? No way.
- Here is How You Get a "Portable" MBA
- Very poor quality, poorly written book
- A scratch on the surface, or not even that
|
The Portable MBA, 4th Edition
Robert F. Bruner ,
Mark R. Eaker ,
R. Edward Freeman ,
Robert E. Spekman ,
Elizabeth Olmsted Teisberg , and
S. Venkataraman
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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The Portable MBA in Finance and Accounting
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Ten-day MBA, The, Rev.: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools
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The Portable MBA in Strategy (Portable Mba Series)
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The Portable MBA in Marketing (The Portable MBA Series)
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The Portable MBA in Entrepreneurship
ASIN: 0471222844 |
Amazon.com
One of the more exciting aspects of today's entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what's required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia's Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.
Book Description
Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, and S. Venkataraman
The ultimate guide to modern business
For over ten years, business leaders have relied on The Portable MBA to guide them through the cutting-edge business theories and practices taught in today's top MBA programs. This completely revised edition of the classic volume incorporates the lessons learned from the dot-com craze, explores the challenges of managing a global work force and of working in an economic decline, and integrates such recent trends as entrepreneurial thinking in large corporations.
Customer Reviews:
Portable MBA Libraries.......2007-09-13
I love the entire collection of MBA books; they are easy to read and full of detailed information that would cost thousands to learn in school.
Portable MBA? No way........2006-04-13
Background Information
--
I was in an endeavor to "refresh" my library of knowledge I acquired subsequent to completing my MBA program. After reading a number of these so-called Portable MBA or MBA in a Box books, I am quite firmly convinced that you cannot learn MBA material outside of an MBA program. At best, these books can provide a refresher or an almost adequate preview of the content covered in MBA programs. More specifically, THE PORTABLE MBA was not the most disappointing book on the subject of MBA maetrial, but nevertheless not very useful as a refersher or a preview for prospective MBA students.
Summary
--
I am going to be brief in discussing this book. I cannot encourage you to read this, particularly if you're interested in an MBA review or preview. I actually tutored Macroeconomics, and I found the section on that subject in this book to be very inadequate and disappointing. To be perhaps fair, I am glad that Keynesian economics was touched on in contrast to supply-side economics. Nevertheless, I do not think a reader of this book can fully appreciate the difference between being a demand-side and supply-side economist. I do not believe that Milton Friedman was even touched upon in this context, however.
Conclusion
--
As I stated, I would discourage anyone from going out of her/his to acquire a copy of this book. However, leading from the middle, the challenges of international business, and the complexity of strategic alliances are covered adequately.
Thank you,
Clovis
Here is How You Get a "Portable" MBA.......2005-07-16
The rage nowadays seems to be how you can circumvent the B school process, save 100,000 dollars, and still come out on top with all the knowledge free.
I got news for you.
It won't happen.
But there are activities and materials you can procure in order to sharpen your business acumen and critical reasoning skills.
This post comes as a result from a recent seminar I attended where deans from top MBA programs in NYC were convened to talk about the admissions process.
There were 5 up there - 3 of them agreed that if it weren't for the networking opportunities at B school, everything you get a B school can be attained by suscribing to the Economist.
I was shocked.
So here we go.
The top five ways to get your portable MBA:
1. Buy the complete Portable MBA Series. There are many more, but you only need these 8:
- the portable MBA (start with this one)
-" " finance/accounting.
-" " entrepreneurship
-" " marketing
- " " management
- " " strategy
- " " investments
- " " economics
You probably think I'm joking.
I'm not.
The wealth of information here will blow you away.
Be a smart and consider it all as an investment.
Anyways, top b schools cover all the topics listed above.
2. Suscribe to the Economist.
I suscribe to dozens of business periodicals, but the Economist is global in scope.
Remember that word - global.
You'll hear it a lot in Business school should you decide to go.
3. Read Thomas Friedman's new book: THE WORLD IS FLAT. I read over 300 business books a year (on average one a week) and this is so far the best book I've read in 2005.
Get this: Business Week polled some of the top B school professors in the nation and they all said they were planning on reading this over the summer.
I'll let you decide.
4. Be thankful you have the internet at your disposal.
Our parents did not have such a luxury as Google, Investopedia, or Wikipedia.
Read everthing related to business, finance, econ, marketing, technology, media, wall street, stock markets, venture capitalism, & the internet.
That means blogs, too...
5. Get cable and watch either CNNfn, CNBC, or Bloomberg as much as you can.
Even if you're busy, leave it on and let that juice seep into the subconscious.
Use discipline + never change the channel to watch what the rest of America watches.
So there you go.
Very poor quality, poorly written book.......2004-08-07
I will strongly advise not to purchase this book. The book is a superficial look at the topics covered in an MBA program.
A scratch on the surface, or not even that.......2003-11-21
This book is totally void of content. The authors state the obvious over and over again, and never get to saying anything meaningful.
Average customer rating:
- Quality Textbook
- How should TQM be implemented, read the examples!
|
Total Quality Management: Strategies and Techniques Proven at Today's Most Successful Companies (Portable Mba Series)
Stephen George , and
Arnold Weimerskirch
Manufacturer: Wiley
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ASIN: 0471191744 |
Book Description
To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry's were earned through a total commitment to achieving superior quality and customer satisfaction across all company functions and processes.
Total Quality Management, Second Edition gives you a completely up-to-date look at how 51 of the world's most successful companies put the total into TQM. Each of these companies, including 13 new additions and 23 Baldrige Award winners, is cited as a benchmark performer in a particular business function. Their examples help you set your sights on specific goals and learn a variety of ways to go about achieving each goal. Each chapter features the best practices of one manufacturing company, one service company, and one small business. Following the examples set by these overachievers, you'll discover how to:
* Lead the transition from traditional management to management by quality
* Identify customer needs and use that knowledge to drive the organization
* Integrate strategic quality and business planning into a single strategic process
* Communicate customer and company requirements throughout your organization
* Recognize and reward employee efforts and promote improved quality
* Establish uniform measurement systems and manage by fact, not fiction
* Borrow shamelessly from industry leaders to encourage breakthrough thinking
* Build strengths and eliminate weaknesses through an annual assessment process.
Fully updated-the book that puts the total into.
Total Quality Management.
In this book, the former chairman of the Baldrige Award panel of judges teams up once again with a leading quality consultant to bring you a Baldrige-based TQM model that covers every aspect of your business. Built from the best practices of 51 companies (including 23 Baldrige Award winners) whose star performances have made them benchmark corporations, this book brings you:
* Best practices and TQM applications from small businesses, huge corporations, and everything in between
* TQM practices from retail stores, service companies, manufacturers, and more
* Hundreds of real-world examples, tested processes, and innovative techniques
* Proven ways to boost profits, inspire workers, and delight customers.
Praise for the First Edition
"Alive . . . vivid, entertaining, successful. . . . Even the most inexperienced can understand and implement TQM using this book."-Charles A. Aubrey Vice President, Juran Institute.
"If you read only one book about quality management, read this one . . . the definitive management handbook of the decade."-Lynn A. Moline Former Executive Director, Minnesota Council for Quality.
"A great book about a better way to run a company."-Bob G. Gower President and CEO, Lyondell Petrochemical Co.
"Packed with strategies that can be implemented in any organization . . . must reading for those interested in proven quality strategies."-Ellen Gaucher Senior Associate Director, University of Michigan Medical Center
"Get it. This book is jammed full of practical case studies from a management and profitability perspective."-C. Jackson Grayson Jr. Chairman, American Productivity and Quality Center.
Supplemented with an updated list of resources and a contact list for all profiled companies, Total Quality Management, Second Edition shows you how to lead your organization straight to the cutting edge of quality and keep it there.
Customer Reviews:
Quality Textbook.......2006-05-26
This book explains the concept of Total Quality Management (TQM), which is a management strategy that seeks to embed awareness of quality in all organizational processes. TQM requires that an organisation maintain quality standard in all aspects of its business. This entails ensuring that things are done right the first time and that defects and waste are eliminated from operations.
ISO defines TQM is a management approach of an organization, centered on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction,and benefits to all members of the organization and to society.
The book explains how 51 companies in a wide range of industries successfully employed TQM to achieve outstanding success.
This is a great book for any manager from any company, large or small, in a manufacturing or service organisation.
How should TQM be implemented, read the examples!.......2000-04-27
he Baldrigde Quality System quantifies the quality of a company with a score from zero to a thousand points. Even the best companies are far behind the thousand point limit, but the writers found 53 examples that, at least for one aspect, owe almost the maximum of the available points. Ben&Jerry's, Ford, 3M and AT&T are just a few of the companies that have provided information for the book. Still the book is not a list of 'perfect case examples' but the writers managed to let the theory and practice explain solutions to daily problems and improved management techniques. Although none of the issues dealt with is explained in the smallest detail or with an extensive number of examples, but this books provides a broad view for new managers or managers new to TQM.
Book Description
Updates strategic thinking by delivering a wide assortment of empowering tools that not only work but have also been site-tested in more than 50 companies. Also shows members of self-directed teams how to use these tools together to improvise operational strategies. Uses an inside-out and outside-in approach to strategic thinking by paying coincident and equal attention to both organizational capabilities and opportunities in the business environment.
Books:
- The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
- The Theory of Learning in Games (Economic Learning and Social Evolution)
- The Toyota Way Fieldbook
- The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the American Economy
- The World Is Flat: A Brief History of the Twenty-first Century
- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
- Thin Book of Appreciative Inquiry (2nd edition) (Thin Book Series)
- Three Cups of Tea: One Man's Mission to Promote Peace . . . One School at a Time
- Today Matters: 12 Daily Practices to Guarantee Tomorrows Success (Maxwell, John C.)
- Tools for Engagement: Managing Emotional States for Learner Success
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