Book Description
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
Customer Reviews:
Janelle knows her stuff.......2007-06-14
A Gotta Have book if you are planning on Marketing an eBay business. Great reference for the experienced eBayer.
One of the Best.......2007-01-31
I've been selling on ebay since July 2005. Part time. I've read 8 books on ebay. This is one of the Best. I have not had time to use the info in it. But have tried to impliment some of the tips. It is full of great ideas and sources of the kind of information one needs to be successful on ebay. I highly recommed it.
Fun to read.......2006-06-25
This book is hardcore. Give a lot of info and can save painfull hours of try-and-faild. You need to read it.
And I thought I knew a lot about Ebay.........2006-04-11
I have been selling on Ebay for over 2 years. But after reading this book I realize how little I knew about marketing my product. This little gem contains very valuable information about making the most out of Ebay's competitive marketplace. This book is interesting to read and gives clear step by step instructions for changes you can make to Market your Ebay items. Like I said, I thought I knew a lot about Ebay but I was surprised by how much I learned from this book!
It should be called: 8 essential steps.......2006-02-22
Buying this book should deffinitely be one of your steps on your road to eBay success. One page at a time, I am getting there...only about a month with eBay selling and I, put up a store front, created my about me page, customized my settings for invoices and emails to customers, and made over $400 dollars in sales...not bad for a rookie just getting through the details. Hope it will flow smoother once all the details are out of the way. [...]
Book Description
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
Customer Reviews:
Good info.......2007-05-29
Excellent and informative book. A couple of items I questioned, but overall well worth the purchase! Good for beginners AND advanced users (like me 10+ years selling on the web).
Maybe good for beginners.......2007-05-07
I was disappointed in this book. As the previous reviewer indicated, you were led to believe that the book was based on the experience of internet experts, but that was obviously not the case. I would hesitate to even offer this book to someone new to internet business.
Good for beginners.......2007-04-02
This book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.
Thank you for making the online maze understandable!!!.......2007-01-12
I've learned quite a bit and it is truly an ESSENTIAL book for website owners. This is not a "techie" type manual and the authors make it easy to understand the inner workings of the website/blogging game. It's not so scary and overwhelming afterall! Thanks!
Customer Reviews:
Review from an Experienced Marketing Manager w/ an MBA.......2002-03-14
This book is a must read for any Executive through manager in a company that is entertaining a CRM implementation. The book covers many helpful hints and constructs that will help save time, money, and human capital. In today's business climate of collaborative solutions pitched by the major competitors (SAP, Siebel, PeopleSoft, J.D. Edwards, etc.), many of their software offerings, solutions, and web sites are geared from their perspective. It's not too hard to get lost in all of their jargon. This book shows the other side--from an business point of view--to implementing a knowledge CRM business strategy. The book covers how to evaluate people for the team and progress throughout the project. The tables throughout the book are outstanding as they compare, contrast, list critical success factors, metric measurement, audit questions and methods, etc.
Book Description
Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.
* Focuses on search marketing strategy rather than search optimization
* Acts as a toolkit for adapting tactical techniques into search strategies
* Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function
Customer Reviews:
concise about branding and bidding for search terms.......2006-01-18
This book might be compared to a recent one by Moran and Hunt, "Search Engine Marketing". Colborn's text is a little more concise. He aims it at a marketing reader, whereas the other book was also directed to someone who knew HTML. Colborn skips any discussion of how to write actual HTML pages in a way suited for search engines to rank well. Instead, he talks more on branding your site and isolating useful words and phrases associated with it, that users might ask a search engine about.
There is also a quick runthrough of bidding strategies on various search engines. Well, realistically, only Google and Yahoo matter. The bidding is for those words and phrases that you defined in your branding.
Good overview for starting search marketing. Needs meat........2005-12-02
PROS:
- Covers the broad spectrum of topics related tto search marketing. Includes terms, vendors, technology, fraud issues, metrics, and glossary. Mostly focused on paid search strategy, terms and tactics.
- Brings you up to the level of strategy and down to the level of tactical implementation of pay for performance tactics.
- If I were starting a position in Search enginge marketing, this would be the book to read. It's like sitting down with an expert teaching me the job of search engine marketing. Great for newbies or executives to get a comprehensive overview.
- If you need to "speak the language" of search engine marketing and be conversant in strategies and tactics, this is the book for you.
CONS
- Would love to see more `insider' tips and case studies. For that, go to MarketingSherpa.com.
- Could be organized better. Didn't flow for me.
- Good overview, but not a lot of information about natural search engine optimization.
- Overpriced at $37
Average customer rating:
|
ATM Essentials CD-ROM
Business Interactive
Manufacturer: Wiley-Interscience
ProductGroup: Book
Binding: CD-ROM
 General
| Business & Investing
| Subjects
| Books
ISDN
| Networks, Protocols & APIs
| Networking
| Computers & Internet
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General
| Networks, Protocols & APIs
| Networking
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General
| Electrical & Electronics
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General
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ASIN: 0470863730 |
Book Description
Developing your expertise through e-learning...
To see a demo go to www.business-interactive.com/wiley/demo.htm
WHAT ARE ESSENTIALS IN TELECOMMUNICATIONS?
A series of multimedia web-based training courses designed to develop your understanding of communications technology.
- ATM Essentials
- GSM Essentials
- GPRS Essentials
- UMTS Essentials
- TCP/IP Essentials
Simple and easy-to-use, each module introduces the fundamentals of the topic and then, step-by-step increases your knowledge-base through a dynamic combination of audiovisual content, including audio commentary, diagrams, pop-up text boxes and practical hands-on interactive sessions and exercises.
Flexible and easy-to-follow, each module allows you to train at your own pace and plan your time according to your workload. Each training course lasts approximately 4 hours but you can access each course at any point and repeat any section as many times as you wish.
Cost effective and convenient, Essentials in Telecommunications mean that there is no longer any need to take a day out of your busy work schedule to attend a training course. Concise and informative, each module provides you with all the expertise you need, whenever or wherever you want.
WHAT WILL ESSENTIALS IN TELECOMMUNICATIONS ENABLE ME TO DO?
Essentials in Telecommunications give you all the technical know-how to:
- Understand the basic technologies underlying each system
- Develop, implement and manage your services more efficiently
- Sell and promote your products more confidently and effectively
THIS MODULE: ATM Essentials
ATM essentials is designed to develop your understanding of the use of ATM within the communications technology industry through gaining an insight into ATM functions and application possibilities. It will enable you to get to know the relevant standards including the User-Network-Interface and Network-Network-Interface (UNI and NNI) protocol stacks and their applications. ATM Essentials will provide you with the confidence to participate in ATM-related discussions with more competence.
- ATM Overview
- Architecture
- ATM Technology
- Service Aspects and AAL functions
- LAN Emulations
- Private/Public Node Interface (PNNI)
- Quality of Service – Management Aspects
Duration : 4 hr module
WHAT DO I NEED TO USE ESSENTIALS IN TELECOMMUNICATIONS?
All you need to get started is a computer with a CD-ROM drive and web browser. There is no need to install any special software and the system is compatible with most operating systems (Windows, Unix, etc.) Although not essential, a soundcard will enhance the learning experience of the product.
Average customer rating:
- Don't expect too much
- This guy knows his stuff! And he can tell it!
- Implements strong marketing principles relevant to the net!
- Very good, especially for business folks new to the net!
- Chase Packs Net Mktg Expertise in New Book
|
Essential Business Tactics for the Net, 2nd Edition
Larry Chase , and
Eileen Shulock
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback
General
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General
| Marketing
| Marketing & Sales
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General
| E-commerce
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Web Marketing
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Internet
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ASIN: 0471403970 |
Amazon.com
This book gives businesspeople the know-how they need to do business on the Net. Author Larry Chase divides the book into two parts: one for using the Net within your business and the other for marketing it on the Net. Chase shares his extensive experience, offering solid advice to help even a novice approach the Net with savvy.
In short order, Chase shows you how to integrate the Net into your business, using Net services to cut costs and get information fast. He displays dozens of ways to reduce overhead, from sending faxes over the Net to distributing documents by e-mail instead of print. An excellent chapter lists the finer points of using the Net to locate and recruit employees. The book also features the best ways to make use of the Net's information gold mine, including how to gather corporate intelligence on your competitors. The author thoughtfully presents ways to keep yourself anonymous while looking at the competition.
It becomes clear that the author is a seasoned professional when he describes how to bring your business to the Web and how to market it. He advises you to avoid the temptation of spam and to keep the splashy graphics on your Web pages to a minimum. He also addresses sales support, public relations, selling retail, promotions, and more. The book ends with a dozen useful closing tips. --Elizabeth Lewis
Book Description
How to exploit the Web's full potential for cutting costs and increasing profits in large and small businesses
This new edition of Internet-marketing guru Larry Chase's bestselling guide is packed with practical information for businesses of all sizes on how to use the Internet to slash operating costs and increase revenue. Readers learn how to save on everything from printing and shipping to travel and employee recruitment. They get useful tips on how to use the Web to test new products, services, and concepts while increasing customer loyalty, along with cutting-edge techniques for mining valuable information about competitors, current customers, and future prospects. Readers will also learn up-to-the-minute Web strategies for building brand identity, zeroing in on target audiences, B2B strategies, and devising and implementing direct marketing and sales support services.
Customer Reviews:
Don't expect too much.......2001-07-01
The book is useful, but very basic. If you are a true web nerd ;-), you probably already know most of the stuff in this book. It's still worth reading it, but don't expect too much.
This guy knows his stuff! And he can tell it!.......2000-06-12
What an education can be found in this book! Larry Chase, already well known in the field, has written THE book to have on web strategies. Forget all those Johnny-come-lately web books out there, whether you're B2B or B2C, this book is 4U! I think it's incredibly clear, well-written and presents timeless strategies in an easy-to-use manner. Wow!
Implements strong marketing principles relevant to the net!.......1999-10-28
No whiz-bang gen-x mindset stuff here. Useful easy to understand business and marketing practices that are current and relevant to the net. This book will give you a practical and educational edge. Definately useful, easy reading helps too.
Very good, especially for business folks new to the net!.......1999-10-25
Chase is obviously savvy and yet writes in a style easily assimilated by the novice. Perhaps his use of novice Nancy Hangar aided him in his "beginner-friendly" approach.
Chase Packs Net Mktg Expertise in New Book.......1999-08-09
Larry Chase's email newsletter, Web Digest for Marketers, has long been an essential read for both experts and newcomers to e-business. His new book does an excellent job of packaging his expertise on the complex and fast-chaning topic of selling and marketing online. As the author of a popular book on the subject myself -- Net Results: Web Marketing That Works -- I appreciate the clarity of Larry's insights about the Net's power for competitive research, customer data mining, promotions and more.
Average customer rating:
|
The Essential Guide to Web Strategy for Entrepreneurs
Thomas P. Bergman
Manufacturer: Prentice Hall PTR
ProductGroup: Book
Binding: Paperback
Entrepreneurship
| Small Business & Entrepreneurship
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General
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Similar Items:
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Career by Design: Communicating Your Way to Success (3rd Edition)
ASIN: 0130621110 |
Average customer rating:
- book review
- Very Good Book
- Not recommended...
- Essentials of Management Information Systems by Laudon
- Quick scan on everything related to MIS and computing
|
Essentials of Management Information Systems
Kenneth C. Laudon , and
Jane P. Laudon
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
MIS
| Industries & Professions
| Business & Investing
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Entrepreneurship
| Small Business & Entrepreneurship
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Office Automation
| Skills
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Manager's Guides to Computing
| Business & Culture
| Computers & Internet
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| Books
General
| Networks, Protocols & APIs
| Networking
| Computers & Internet
| Subjects
| Books
General
| Operating Systems
| Computers & Internet
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Look Inside Computer Books
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| Specialty Stores
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All Titles
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Business & Investing
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Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
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Human Resources (Barron's Business Library Series)
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Managerial Economics: Economic Tools for Today's Decision Makers
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Economics (Cliffs Quick Review)
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Marketing Management
ASIN: 0130087343 |
Book Description
Exceptionally practical in approach, this volume prepares readers for the constantly changing demands of using information systems as managers in today's fast-paced organizations. It relates MIS to management, the organization and technology, focusing on the importance of integrating these elements; tracks emerging technologies and organizational trends; and provides examples taken from real businesses, both domestic and foreign. Managing the Digital Firm. Information Systems in the Enterprise. The Strategic Role of Information Systems in Organizations and Management. Electronic Commerce and Electronic Business. Managing Hardware and Software Assets. Managing Data Resources. Telecommunications and Networks. The Internet and the New Information Technology Infrastructure. Redesigning the Organization with Information Systems. Understanding the Business Value of Systems and Managing Change. Managing Knowledge. Enhancing Management Decision Making. Information System Security and Control. Ethical and Social Impact of Information Systems. International Case Studies. For business managers.
Customer Reviews:
book review.......2004-03-16
This book came to me in great condition and the sender sent it extremely fast. The sender was kind and considerate and ensured that I recieved the book. I am very happy with my purchase.
Very Good Book.......2003-08-07
The Book gives the best insight for Information systems and its application to the real world. I congratulate the authors for this. I am reading the B.Sc. in Business and Computing at the University of Malta and I have successfully done two assignments and two exams on informatuion systems. The Help I got from this book is great and it is like having the tutor at home.
Not recommended..........2003-07-26
Did not like format of book and added-value from web-site is minimal. A study guide or comprehensive chapter outlines would be helpful - neither are available.
Essentials of Management Information Systems by Laudon.......2003-07-18
I've taught approximately 34 sections of collegiate courses
including MIS, Law, Economics, Accounting, Statistics and
College Algebra. This text is a good general introduction
into the area of MIS. It explains basic definitions and
provides an organizational hierarchy or framework for
strategic systems, MIS, Knowledge-based systems and
artificial intelligence, operational systems etc. It is a
good introduction to MIS because students need an overall
framework to apply the technology. They cannot get this
framework from computer programming alone. The Laudon text
provides many diagrams, system flow charts, CD-ROM
supplements and a plethora of meaningful learning tools.
At the end of the work, the author includes a number of
fairly complicated case studies which provide random
operational facts which students must organize utilizing
the MIS technology taught in the Laudon text. My students
did well in the course and enjoyed the rigorous presentation.
This text is not for the mediocre student. It is geared
for the B or better student.
Quick scan on everything related to MIS and computing.......2002-06-20
I read this book in order to find essentials of enterprise information systems (ERP, document management) explained to be useful for under-graduate students. This book however discusses everything related to computers and just covers lots of individual subjects without getting deep enough in any of them. The result is a mess that lacks focus. For university use this book handles things too generally. It also contains inaccuracies of some techniques explained which shouldn't be the case on textbooks. Some problems are certainly due to the fast development in IT industry and this books too large focus to have current facts right. This book is useful only to people with no prior knowledge of computers and information systems as an introduction to what all there is. Then they can buy books with proper focus individual subjects to really learn these things. I'd hate to work as an engineer in a company run by business people with MIS knowledge only according to this book.
Average customer rating:
|
The eBay Book: Essential Tips for Buying and Selling on eBay.co.uk
David Belbin
Manufacturer: Harriman House
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| E-commerce
| Industries & Professions
| Business & Investing
| Subjects
| Books
Consumer Guides
| Reference
| Subjects
| Books
eBay
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 1897597592 |
Book Description
eBay is the world's largest marketplace, and a worldwide phenomenon! Since the first edition of The eBay Book in June 2004, both the number of people using eBay, and the number of amazing stories of their experiences, have continued to grow at an amazing rate.In the last year alone, over 1 million new users signed up to eBay.co.uk, and the total number of users hit the 10 million mark in February 2005. In fact, people in the UK spend more time on eBay than on any other website, making it the most popular brand name on the internet. It has over 3 million items for sale in its auctions at any one time, and among these are every type of collectable and consumer goods imaginable.eBay provides a simple and amazingly effective way for anybody to auction items that they want to sell - whether they are antiques, books, computers, sports equipment, vinyl records, DVDs, clothing, jewellery, celebrity memorabilia or in fact almost anything - and allows potential buyers to browse and bid on this vast catalogue from the comfort of their own homes.In this fully revised and updated edition of The eBay Book, David Belbin, a long time eBayer, explains how eBay.co.uk works, and how to get the most out of it, whether you are a buyer or a seller. He takes you through the key features of the site, step-by-step, advising on the tactics you can employ when bidding and selling, and explains how to minimise the fees you pay and just why your feedback rating is so important. He also explores the best ways to pay for goods and what to do if your transactions go wrong. This hugely readable book also contains a wealth of case studies, which draw on the knowledge and experience of a wide variety of eBayers, eachwith their own view of the eBay phenomenon.For newcomers, this is an indispens
Average customer rating:
- Don't be misguided by the Title
- A new type of stock requires new evaluation techniques
- The Straight Dope
- thoroughly informative
|
How to Be an Internet Stock Investor: Essential Guides to Today's Most Popular Investment Strategies
David Newton
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Paperback
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| Investing
| Business & Investing
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Introduction
| Investing
| Business & Investing
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Stocks
| Investing
| Business & Investing
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General
| Personal Finance
| Business & Investing
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Online Trading
| E-commerce
| Industries & Professions
| Business & Investing
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Network Security
| Networking
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Investing
| Personal Finance
| Software
| Computers & Internet
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Internet
| Home Computing
| Computers & Internet
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| Internet & Education
| Online Searching
| Web Browsers
| Web for Kids
General
| Computers & Internet
| Subjects
| Books
ASIN: 0071357718 |
Book Description
Investors can use these focused strategies to build their own portfolio of solid, profitable Internet stocks. How to Be an Internet Stock Investor shows investors how to identify emerging Web-related industries, locate companies poised to become stars, and construct a portfolio that maximizes growth potential while minimizing risk. Sample portfolios and examples of Internet stocks favored by fund managers reveal the facts and figures investors should look forand guard against! Loaded with techniques and helpful hints, this easy-to-understand guidebook will help all investors: isolate key Internet industry groups; analyze the best prospects; build a diversified, long-term Internet portfolio.
Customer Reviews:
Don't be misguided by the Title.......2001-02-18
I thought this book is on investing on stocks in the internet. It is not. It is mostly a theoritical book talking about "internet stocks". It was not even clear to me what he meant by the internet stocks. I am sorry to rate it as single star. I am returning this book because it does not serve my purpose.
A new type of stock requires new evaluation techniques.......2000-08-15
There is a new type of stock on the market, the Internet stock, which are unlike any other type of stock. You need new evaluation methods and analytical techniques to evaluate their potential and risk. In his book, the author gives you ideas on how to analyze Internet stocks.
The Straight Dope.......2000-06-07
After a few spectacular boom-and-bust cycles it has become clear to most sensible observers that Internet stocks are real, and will be an essential part of the economy in the future, but also that many highly-touted stocks are terrible investments. The old accounting rules and valuation theories don't apply, but the new rules don't work any better. Companies founded and backed by people who were yesterday's success stories end up tomorrow's disasters. Other companies that break all the rules hit it big. Finally there is a book that offers every investor practical guidance on how to separate winners from losers. This isn't one of those play-it-safe books that tells you to look for companies so perfect you'll never find one; Professor Newton understands that you are buying Internet stocks to win big, and therefore have to take the chance of losing big. But this is also a book that takes risk seriously, and steers the reader away from the insubstantial stocks without sound business models. The book assumes nothing but some common sense, yet teaches an investment discipline that is every bit as professional as you will find anywhere on Wall Street or in Silicon Valley.
thoroughly informative.......2000-06-05
David Newton shows clearly his mastery of the methods and techniques of investing in growing internet companies. Not only does he provide an informative background on choosing where to invest, he shows numerous references to these ideas. The research is clear and up to date. An overall good book. Congradulations, David!
Books:
- The Black Belt Memory Jogger: A Pocket Guide for Six Sigma Success
- The Disappearance of the Universe: Straight Talk About Illusions, Past Lives, Religion, Sex, Politics, and the Miracles of Forgiveness
- The Economic Way of Thinking (10th Edition)
- The Economy Today
- The Ernst & Young Guide to Performance Measurement For Financial Institutions: Methods for Managing Business Results Revised Edition
- The Essential Guide to Managing Talent: How Top Companies Recruit, Train & Retain the Best Employees
- The Global Class War: How America's Bipartisan Elite Lost Our Future - and What It Will Take to Win It Back
- The History of Management Thought
- The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition
- The IRS Problem Solver: From Audits to Assessments--How to Solve Your Tax Problems and Keep the IRS Off Your Back Forever
Books Index
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eBay Powerseller Secrets:Insider Tips from eBay's Most Successful Sellers
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