Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Amazon.com
Franchising for Dummies, by Michael Seid and Dave Thomas, details everything you need to know about this ever-popular route to self-employment. In typical Dummies fashion, it outlines the basics (from initial research through signing on the dotted line); development procedures (such as training employees, choosing locations, and buying goods); running the business (attracting customers, managing staff, dealing with franchisors); and moving on (considering further acquisitions, franchising your own ideas). Seid, a well-known consultant with 20 years in the field, and Thomas, the high-profile founder of and low-key spokesman for the fast-food chain Wendy's International, make this volume especially valuable by including inside tips taken from their extensive personal experience. "Too often, franchisees make the mistake of hiring an attorney to do battle with their franchisor, rather than simply sitting down with the franchisor, discussing their concerns, and coming to a negotiated conclusion," Seid advises at one point. "Training is nonstop, never-ending. It has to be," Thomas suggests elsewhere. "It has to remain a priority in your business because, one, you have turnover, but two, you can always improve." The combination provides a clear and complete primer for enlightened decision-making on virtually all aspects of franchise purchase and operation. --Howard Rothman
Book Description
If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.
Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:
- Pick the perfect franchise opportunity for you
- Find an ideal location
- Raise the capital you need to launch your franchise
- Manage daily business operations
- Understand complex legal issues
- Work and communicate with your franchisor and other franchisees
- Read and understand a Uniform Franchise Offering Circular
- Expand your business and buy new franchises
Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Customer Reviews:
There must be better books on franchising.......2007-03-12
Michael Seid's extensive experience yields some useful insights and he explains many of the steps involved in franchising, but the book reads too much like advertorial and Seid spends way too much time trumpeting his own accomplishments. (Wendy's founder Dave Thomas' contributions to the book are woefully slim and including him as a coauthor seems to serve more as a marketing tool.) Franchising for Dummies would be a worthwhile addition to your library on the subject, but if you're looking for a single, objective, authoritarian source on the subject, keep looking.
A Must-Read for anyone considering buying a franchise.......2007-01-17
I read Franchising for Dummies before deciding to franchise my business concept, Moving Solutions. I found it helpful as a franchisor, by clarifying the issues from the franchisee's perspective and identifying the characteristics I need to look for in successful franchisees. The book's main premise --that franchising is a governed by contracts but it really about trust and relationhsips --resonates with my own values. We recommend Franchising for Dummies to every prospect who contacts us as a Must-Read before we begin the evaluation process.
Great Information.......2007-01-11
This book is a excellent source for information. Breaks everything down into understandable sections. A must have for anyone thinking about getting into a Franchise.
Extremely good and very objective.......2004-12-16
When I bought this book, I wondered: How objective can Dave Thomas be? Won't this just be a plug for Wendy's?
But, I was very pleasantly surprised. This book doesn't get boring with Wendy's references, because it talks objectively about a lot of different franchises. It does only reference McDonald's once, which I found amusing, but it is very objective.
And, this is a lot of good advice. It is a great first franchising book. It covers all of the bases. It's not going to give you anything, but then again, "Writing Video Games for Dummies" isn't the only thing you need to land a job as a video game programmer for Halo 3.
Good, but not what I needed to find the right franchise.......2004-11-17
I found this book to be adequate in some areas and lacking in others. The challenge that I had was when I had a question the book does not supply me with an expert to ask questions of and it tended to raise more questions for me than it answered.
With a little bit of research, and Google, I found an expert consultant, George Knauf who was able to help me understand franchising and find the right businesses to meet my goals out of the thousands of possible franchise choices in the market.
And, unlike the book, the advice didn't cost me anything!
Use the book to raise questions, then find some good advice. Don't go it alone when making this kind of decision, I didn't.
Book Description
The truth you need to know before you buy a franchise
This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.
Customer Reviews:
Street Smart Franchising.......2007-07-18
Street Smart Franchising states that 94% of entrepreneurs that go into franchising describe themselves as successful yet only 1% of individuals who look into this enterprise will actually join a franchise. It would seem that the other 99% make emotional decisions and decide that the risk isn't worth the potential opportunity. This could probably be said about any entrepreneurial venture which is probably why most people keep working in jobs that they despise.
Street Smart Franchising is written to try to increase that 1% by demystifying the franchising process. Yes, the risks are real. Getting into a franchise often costs a good deal of money upfront. The amount of training one must go through is often time consuming. Then, the first few months of business are an uphill battle of finding (and keeping) good employees, dealing with suppliers, and trying to bring in customers while only earning royalties.
However, franchising has its benefits as well. Once through the initial growing pains, most outlets do very good business. Entrepreneurs don't have to worry about branding their merchandise or creating new products. Plus, they have built in training, mentoring, and networking resources. Moreover, there are countless franchising opportunities to suit any lifestyle, interest, or bank account.
Franchising- A practical giude on helping you through the franchise process.......2007-02-27
This is a must-have book if you are purchasing a franchise or if you are involved in franchising. The franchise process is clearly explained and easy to follow. A how, what and why guide that should have a place with your resource material. I highly recommend this book.
Bruce Steinke Vice-President of Franchising
Realty Executives Great Lakes Region
This book combines "street smarts" with "book smarts!".......2007-02-20
Even though I'm not a teacher, I give it an A+! This is a well written book based on first-hand experience and industry knowledge. It truly is a "must read" for anyone wanting to go into franchising. As a franchise consultant, I have a "recommended reading" list for the candidates I work with and "Street Smart Franchising" is at the top of that list! New franchisees will be at the "head of the class" with information garnered from this book.
An absolute "must-have" for any small business owner.......2006-12-10
Joe Mathews (former manager of national chains such as Subway and Blimpie), Don DeBolt (former president of the International Franchise Association), and franchise developer Deb Percival apply their combined experience in Street Smart Franchising, a no-holds-barred insider's guide when, where, why, and how to franchise. From the learning curve to successfully oversee a franchise, to the evolution of the franchisee-franchiser relationship, to skillfully locating optimum franchise opportunities and following a six-step franchise investigation process, Street Smart Franchising spells out the risks and the rewards in plain terms. An absolute "must-have" for any small business owner contemplating, starting, running, or expanding a franchise.
Richard Burbank, Murphy Business & Financial-Franchise Division.......2006-09-25
Those seriously considering the opportunities afforded by franchising, would be well served to read this book several times. It is a comprehensive resource that contains answers to all the questions that folks exploring the franchise industry should be asking. It is also a great shelf resource for current franchisees and franchisors. Congrats to the authors for demystifying this high growth industry!
Customer Reviews:
If you want to franchise your buisness, don't buy this book!.......2007-08-27
I purchased this book to help me in franchising my business. I found it hard to read, confusung, boring, and full of legal jargon that I could not understand.
Best Book on Franchising Today.......2005-09-27
There are simply not enough books on franchising today. This book is a wealth of knowledge for anyone interested in franchising either as a prospective franchisee or involved in the industry as a franchisor. Most of the books on the market are geared towards franchisees - this book really serves as a great primer for the industry as a whole and a solid guide for franchisors. It is required reading in our company and I recomend it to candidates. Thanks to the authors for sharing their gems with the rest of us.
More boring than a statistics textbook.......2004-12-16
I graduated in Statistics, and so I know boring books. And, this book was more boring than any of my Statistics texts.
It is written in textbook format. It is also written by a bunch of different authors, so it's really disjointed. As an example, the chapter guest written by an attorney in boring legalese is probably the most interesting.
And, they misspelled McDonalds. In a book about FRANCHISES! I could understand if they misspelled Wal-Mart in a book about franchises, but how can you write a book about franchises and misspell McDonalds? See the misspelling on pages 86 and 196.
Also, it is written to franchisors, not franchisees. Since the marketing of the book makes it look like it's trying to appeal to everyone, it took me a few chapters to figure out that it's actually written to franchisors. Repeat: It is NOT good for franchisees.
I did complete the entire book. I'm not one of those reviewers who calls the book boring after reading a few pages and throwing it away. I am someone who plugged through so that I could warn everyone else.
Excellent introduction to Franchising.......2004-07-10
Hands down the best book I've read about franchising. It covers the topic in an easy-to-read fashion and doesn't oversimplify. Reading this will yield useful information to franchise novices as well as more seasoned entrepreneurs.
A great book for someone who has a concept they feel might be franchise-worthy as it can help you understand what needs to be done to make you successful with franchisees.
Great for prospective franchisees who get an understanding of what they should look for in a franchisor.
The examples/case studies are very good and demonstrate points effectively.
The only area the book does not touch upon in any detail are master franchise and/or area development arrangements that franchisors/franchisees sometimes have. But I cannot knock the book for this as most franchise books don't touch upon this at all.
Packed With Knowledge!.......2004-06-30
Being an entrepreneur who sells a brand name product in a consumer-conscious marketplace is an appealing way to make a living. It must be: the U.S. franchise market hit $1 trillion in sales in 2003. But franchising is a deceptively complex business for both the franchisee and for the franchiser who creates the idea, builds the brand, tunes the delivery system and maintains sensitive franchisee relationships. Franchisers build, deconstruct and syndicate businesses to those who may lack the experience to offer a specific service or product. Entrepreneurs with business acumen and a keen desire to build something for themselves often find that franchising offers many ways to create wealth. This meaty book thoroughly explains how you can succeed in a franchise business. Its nuts-and-bolts presentation is enlivened by case studies from Jiffy Lube, Bagelz, Dunkin' Donuts, Subway, Pizza Hut and McDonald's. We recommend it as essential reading for anyone considering buying or starting a franchise.
Book Description
This new definitive guide provides clear, concise explanations for finding, buying, operating, and growing a successful franchised business from top experts from the ASBDC and the American Association of Franchisees and Dealers (AAFD).
Checklists, forms, worksheets, and easy to follow strategies along with a sample franchise business plan and contract allow readers to discover how to: evaluate a franchise opportunity, develop forecasts and budgets, estimate start up costs, and get financing.
Customer Reviews:
A Must Read If You Are Seriously Considering Franchising.......2005-06-02
As the President of FranchiseInterviews.com, I am constantly reading books and articles on franchising. I consider Franchising 101 one of the best sources on franchising.
Simply the BEST.......2004-02-15
I have read 4 different books on franchising and would definately consider this one the best!
Opened my eyes.......2001-12-14
My husband and I are considering opening a franchise. Although we have business experience, neither of us have ever actually managed a retail store or food service establishment. We certainly had never negotiated a lease or franchise agreement. This book points out a lot of details that will help you protect yourself when negotiating with a landlord or franchisor. It also gets you to think about whether you are a good fit for this type of lifestyle and are you reviewing an appropriate territory for your business. I checked this book out at the library and now I am buying a copy so I can highlight it, make notes and such.
The Franchising Bible.......2001-08-26
Upon embarking on an endeavor to purchase a franchise business with my wife, we realized we knew nothing about where to start. We decided to start at the bookstore and purchase a book on franchising. We chose Franchising 101 because it appeared to be laid out in a format that was easy to read and follow -- we were right! This book has become our bible every step of the way. From analyzing the opportunity to digesting the UFOC, every question we have stumbled across has been answered by this book. In addition to the valuable information provided, we actually found our franchise attorney by contacting one of the contributing authors. Franchising 101 leaves no stone unturned in looking at this very important life decision. It is a MUST READ for anyone considering the purchase of a franchise business.
Practical Pragmatic Preparation.......2001-07-16
Practical, Pragmatic Preparation
Cooked up by CPA's, Attorneys and Insurance Brokers, with a dash of disgruntled franchisees and a pinch of fatherly advice from a Franchiser, this utilitarian dish is nothing if not healthy.
With a steady diet of this recipe, potential franchisees will leave the table full and satisfied and yearning for a VERY rich desert to make up for all the pragmatic, reasonable and intelligent ingredients used to prepare this three course meal.
Section 1: "Choosing Your Franchise" opens with a franchising history explaining how Singer Sewing Centers were the first franchiser in 1858. There are tales of early automobile dealerships, oil company and service station franchises, and motel chain successes that led to the explosion of the franchise phenomenon in the 1950's and 60's.
The most interesting portions describe the rise of Ray Croc's ëFranchise of the Centuryí, McDonald's. There's a promise of a "Good News Future" discussing the establishment in 1992 of the American Association of Franchisees and Dealers or AAFD, (the equivalent of a Franchisees union).
There are multiple warnings that you must be very clear of the large difference between an entrepreneur and a franchisee. It is simply stated that if you spend more time thinking about how things "could or should be" then it is likely you are an entrepreneur and franchising is definitely not for you.
Predefined trade dress, business practices, required equipment, signage, etc., are each carefully chosen and non-negotiable by the franchisee. Once again, the AAFD proudly defines newly negotiable items of contracts and leases while clearly stating that the Franchiser maintains the upper hand in all cases.
From the initial colorful history right into the bland body of "how-to" information through helping the potential franchisee to determine the selection, research, pricing, purchasing a franchise and choosing location and leasing details.
Finally there is a tale by a none too happy franchisee who thought long and hard but ignored danger signs in acquiring a business she had decided on before her research told her that this was a sour deal.
Section 2: "Acquiring your Franchise" is the main course and while definitely healthy and well prepared, it is something you read because it is good for you, not because you like it. This course is made up of a discussion of another acronym, the UFOC or Uniform Franchise Offering Circular. This is a federally mandated document outlining 23 tightly defined items which are illuminated to simplify them for the reader.
If you are purchasing a franchise, then this will always be the first and most important step in determining core issues about a particular Franchisor. Two attorneys walk you through the preparation of the franchise agreement, lease negotiation, incorporation, then come the CPA's with cash flow, banking, loans and business plans. It's all critical to those considering the purchase and highly informative as a checklist of important issues.
Section 3: "Managing your Franchise" is a discusses the managing, motivating, hiring and firing of employees. The bulk of this chapter is made up of more essential pragmatic requirements of market research, taxes, insurance, accounting, marketing and business management practices. This section chafes a bit with the fatherly advice of a franchiser who basically suggests that franchisees should respect their elders and be good kids and they will be rewarded with favoritism. Business should not be run on favoritism, but realistically, it's good advice as people skills often determine business success.
Altogether, what it all comes down to is that operating a franchise is serious business, that it takes money to make money, and that it will clearly be very hard work.
There are the benefits such as managing your own time, doing what you enjoy, scheduling your own vacations, and making major decisions without a boss hovering over you. It will leave those with a taste for perks and bonuses wanting. This is definitely your minimum must-have businesslike presentation without discussing even a few of the benefits of self-employment.
This step-by-step guide will no doubt be good for you if you've already firmly decided that franchising is the career path you wish to follow. Nothing is left out and there will be plenty of good information to answer your financial questions and set a course for smooth franchisee sailing.
After you make your decisions you'll definitely want to go elsewhere for convincing reasons to become a franchisee because Franchising 101 offers up only pragmatic, practical fare. This is the hard work without discussing any of the rewards to tantalize you and only a sad tale of one unhappy franchisee answer your questions regarding possible self-fulfilling careers.
Book Description
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:
* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
Customer Reviews:
True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!.......2007-09-22
I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.
Great How-To Book.......2006-06-13
Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable.
Book Description
Let a franchising guru show you how it's done.
A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover:
- Everything you need to know about buying a franchise
- How to franchise your own business
- The pros and cons of franchising versus licensing
- Insider tips for selling a franchise
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
Customer Reviews:
Let the Franchising Guru show you how it's done!.......2006-05-10
Successful Franchising reveals the process through which Bradley J Sugars built his company Action International into a worldwide business coaching leader.
The book teaches you how to buy and sell a franchise business, as well as the basics on how to franchise a new business enterprise. Sugars outlines the elements of the basic Business Chassis, a schematic that can be used to describe any and all businesses, and demonstrates how readers can use the Business Chassis to better understand their own business's future.
Successful Franchising provides business owners with the knowledge of how to go about speeding this transition. Successful Franchising gives entrepreneurs a clear and accessible recipe for franchising success so that they can start moving towards their own professional satisfaction.
Find out the why's and how's of successful franchising.......2006-01-04
Successful Franchising explains in Sugars' familiar, relaxed writing style how to buy and sell a franchise business, as well as the basics on how to franchise a new business enterprise. Sugars outlines the elements of the basic "Business Chassis," a schematic that can be used to describe any and all businesses, and demonstrates how readers can use the Business Chassis to better understand their own business's future.
The business methods Sugars outlines in Successful Franchising are drawn from the author's many years of professional success. Financially retired at 26, Sugars is a multi-million business mogul who assists, motivates, and trains hundreds of thousands of business professionals worldwide through books, DVDs, seminars, and Action International's team of business coaches.
Book Description
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
Customer Reviews:
Valuable Tool for Franchisor Business Planning.......2006-06-13
The U.S. Government quit collecting data on franchising in 1986. The franchise industry has, for the most part, done a poor job of collecting good data. Blair and Lafontaine collect the data, such as it is, which has been reliably produced on franchising since 1986 and reveal four prevalent myths in franchising. Data are available for all franchisors and are also segmented among industries.
This book will be helpful for the person in a new franchisor operation responsible for creating the economic model, i.e., the initial franchise fee, royalty fees and advertising fees. The book won't be much help without a background of college-level introductory macro- and microeconomics. A basic knowledge of calculus will enable you to follow the analyses but isn't critical to understanding the conclusions. The book also critically analyzes the economic issues which impact franchisor-franchisee tensions.
Book Description
More than 700,000 franchise businesses in the U.S. generate $800 billion in sales annually. Every eight minutes during the business day, a new franchise opens. What No One Ever Tells You About Franchising is a must-have for the thousands of business owners who want to franchise their concepts, and for the thousands of buyers longing to purchase a franchise.
Jan Norman, journalist and expert in entrepreneurship, gives readers a look at franchising from the trenches. Readers learn firsthand from 101 successful franchisors, franchisees, and experts a wealth of recommendations for making their dreams of franchising a reality.
Chapters for franchisors cover all the essentials, from identifying the right territories, suppliers, and partners, to creating a brand worth buying and maintaining quality control. Chapters for franchisees give the hard facts on topics such as negotiating terms, evaluating the stability of the franchise, identifying hidden costs, and marketing beyond the franchisor’s advertising. A glossary of terms, a list of industry associations, and sample agreements make this the most complete reference of its kind.
Unlike academic texts or strictly how-to manuals on the subject of franchising, Norman’s book combines practical techniques with an abundance of tips and anecdotes from entrepreneurs.
Customer Reviews:
Huge Disappointment.......2007-02-11
If you want an easy read about franchising, this book may work for you, but if you're seeking insight into the subject, then avoid it! It's simply a collection of short anecdotes from people who have had franchises or run franchise companies, mostly some time ago. While that's true to the title, the stories either cover the blindingly obvious or else were so generic as to be useless. As someone who is seeking real advice and tips about starting a franchise business, I found this book a huge disappointment.
Good, practical advice.......2006-06-11
Jan Norman interviews numerous franchisors and franchisees who provide very practical advice about franchising. The book is well organized and extremely helpful.
What I liked about this book is that it gave you practical advice from a number of different sources. We would never, on our own, be able to talk to so many people with so many different experiences.
Jan Norman asks good questions and gives us a broad and fair representation of the view from both the franchisor's position and the fanchisee's position.
Book Description
Helping ambitious entrepreneurs fulfill their dreams.
For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industry's foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more.
• Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store
• Industry continues to experience double-digit growth year after year
• There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year
• The pool of potential franchisees is unlimited
• Author is one of the top names in franchising
Customer Reviews:
A comprehensive guide to Franchising........2007-09-02
These series of books have a lot to offer.They offer more advice,easier explanations and affordable than most books.They're good value.
As for this book it explains everything you would want to know before investing your money in any franchise business.What to look for,what to consider and so much more.I learned a lot from this book.
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Books Index
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General
| Business & Investing
| Subjects
| Books
Winning the Chain Restaurant Game: Eight Key Strategies
The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Franchising 101: The Complete Guide to Evaluating, Buying and Growing Your Franchise Business
Franchise Organizations
