The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
Average customer rating: 4.5 out of 5 stars
  • This book Is The Best of The Best!
  • Effectiveness, honesty, simplicity
  • Overcoming Inertia - Uniting New Knowledge with Action
  • Packed with Knowledge!
  • Knowledge alone is a watseful Investment
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
Jeffrey Pfeffer , and Robert I. Sutton
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1578511240

Amazon.com

Every year, companies spend billions of dollars on training programs and management consultants, searching for ways to improve. But it's mostly all talk and no action, according to Jeffrey Pfeffer and Robert I. Sutton, authors of The Knowing-Doing Gap. "Did you ever wonder why so much education and training, management consultation, organizational research and so many books and articles produce so few changes in actual management practice?" ask Stanford University professors Pfeffer and Sutton. "We wondered, too, and so we embarked on a quest to explore one of the great mysteries in organizational management: why knowledge of what needs to be done frequently fails to result in action or behavior consistent with that knowledge." The authors describe the most common obstacles to action---such as fear and inertia---and profile successful companies that overcome them.

Among the companies that Pfeffer and Sutton say do it right: General Electric, the Men's Wearhouse, SAS Institute, Southwest Airlines, Toyota, and British Petroleum. The book, based on four years of research, is broken into chapters with titles such as "When Talk Substitutes for Action," "When Fear Prevents Acting on Knowledge," "When Internal Competition Turns Friends into Enemies," and "Turning Knowledge into Action." Each chapter contains tips on what to do and what to avoid, and provides examples of how a lethargic company culture can be transformed. The Knowing-Doing Gap is a useful how-to guide for managers looking to make changes. Yet, as Pfeffer and Sutton point out, it takes more than reading their book or discussing their recommendations. It takes action. --Dan Ring

Book Description

The market for business knowledge is booming, as companies looking to improve their performance pour billions of dollars into training programs, consultants, and executive education. Why, then, are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results.

Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear-firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place.

The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

Download Description

Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

Customer Reviews:

5 out of 5 stars This book Is The Best of The Best!.......2007-07-26

This book hits the nail on the head. It's straight forward, easy to read format makes it a must read for every business leader who wants to get out from under knowing what to do and move to DOING the things that need to be done to move their organization forward!

5 out of 5 stars Effectiveness, honesty, simplicity.......2006-10-24

Certainly in modern hi-tech work people need to be skilled, and know how to do their work well. But with all that knowledge, and people and systems concerned with knowledge management (and management in general), one may wonder at times why more work doesn't get done sooner. The authors of The Knowing-Doing Gap address this question. If you see parts of yourself or your work environment in these examples, it may be time to discuss it with others so you can get more work done with what you know already.

5 out of 5 stars Overcoming Inertia - Uniting New Knowledge with Action.......2005-11-08

Two stellar professors use their experience and research to address the problem of organizational inertia in spite of our wide-spread and prevailing knowledge.

The premise is that a gap exists between our knowledge and the application of that knowledge in business... and that it can be closed. It cites that every year 1,700 business books are published, 60 billion dollars spent on training, 443 billion dollars spent on consulting and 80,000 new MBAs hit the business landscape... and still businesses are failing to apply the latest well-known and most viable principles and practices.

The authors break down the causes of this gap into five main reasons. After backing-up each reason with facts and examples, direct solutions are given to its remedy. Eight guidelines for action are then presented to fix this problem in your company. Case studies of business that have made huge turn-arounds using this appoach really amplify the authors' message.

This book is a great guide and loaded with ideas to getting the ball rolling in your business, non-profit organization... and dare I stretch to say your personal affairs. Knowing what to do, by itself is not enough... in businesses, churches or homes.

Application of this book's guidelines will make all of your other books, training, consulting, and manpower pay off. The tendency to just 'intellectualize' this information will be offset by your exposure to the real reasons knowledge hasn't lead to action in your experience. At least, that is the goal!

Five Stars

5 out of 5 stars Packed with Knowledge!.......2005-06-20

Comedian Bill Cosby once sang a metaphorical ditty about a man who sat on the railroad tracks each day, only to be hit by a train. He knew when the train was coming, but he just couldn't apply that knowledge to get out of the way. That circumstance will sound hauntingly familiar to corporate consultants. Consider the experience of two consultants conducting deregulation research for a Latin American utility company. They stumbled over an excellent 500-page report completed years previously by a prior consultant. The document had all the information and analysis the company was seeking, but it had never been utilized. Authors Jeffrey Pfeffer and Robert I. Sutton expose the alarming gap between what senior managers know and what they actually implement. After four years of intensive research into this issue, they uncover valuable lessons on how to make sure your organization doesn't talk itself to death. Today's companies are struggling to overcome inertia and become more nimble. That's why we strongly recommend this book for managers at every level; if nothing else, you'll know what you ought to be doing.

3 out of 5 stars Knowledge alone is a watseful Investment .......2004-10-10

The only book on the very important subject I know off. The authors share their views on the their a well researched topic.
The key issues in Knowing Doing gap are 1. Top management 2. The culture 3. Aura of being knowledgable 4. Focus on sounding great with less emphasis on performance 5. Faulty Measurements 6. Fear.

They also cite exeample of companies that have less of this gap by focussing on simplicity, communcation that is imlementation oriented, simple plans that work rather than complex issues such as balance score cards. They indirectly bring out the fact that Top management gap in understanding of the ground realities, has a direct bearing on knowing doing gap.

Going by their own emphasis to help readers in reducing the knowing doing gap, they could have reduced the descriptive nature of the book. They could have inserted an overview chart, showing the various symptoms of knowing doing gap in one column, ccauses, remedies, good co examples in another column. Subsequesnt revisions of this book may consider this feedback.
Knowledge and Decisions
Average customer rating: 4.5 out of 5 stars
  • Pseudo-academic polemics
  • Impressed by honest conservatism
  • Anointed
  • This book is excellent, but must be read VERY carefully.
  • Knowledge can be costly...
Knowledge and Decisions
Thomas Sowell
Manufacturer: Basic Books
ProductGroup: Book
Binding: Paperback

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ASIN: 0465037380

Book Description

With a new preface by the author, this reissue of Thomas Sowell's classic study of decision making updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America's most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making -- a gap that threatens our very freedom because actual knowledge gets replaced by assumptions based on an abstract and elitist social vision of what ought to be.

Knowledge and Decisions, a winner of the 1980 Law and Economics Center Prize, was heralded as a "landmark work" and selected for this prize "because of its cogent contribution to our understanding of the differences between the market process and the process of government." In announcing the award, the center acclaimed Sowell, whose "contribution to our understanding of the process of regulation alone would make the book important, but in reemphasizing the diversity and efficiency that the market makes possible, [his] work goes deeper and becomes even more significant." "In a wholly original manner [Sowell] succeeds in translating abstract and theoretical argument into a highly concrete and realistic discussion of the central problems of contemporary economic policy." --F. A. Hayek "This is a brilliant book. Sowell illuminates how every society operates. In the process he also shows how the performance of our own society can be improved." --Milton Friedman

Customer Reviews:

1 out of 5 stars Pseudo-academic polemics.......2007-09-30

I can't fault a book for having an opinion. I can fault it for disguising a dogmatic political agenda as serious intellectual analysis. Some people may be deceived because the tone is so boring, they may think the discussion is dry, dispassionate and sincere. The major premise of the book, that knowledge has a cost, is uncontroversial. Sowell then elaborates his opinions, but the connection to the theme is frequently tenuous and seldom considers counterarguments (unless Sowell has a counter-counterargument neatly prepared.)

He does have a justification for every viewpoint, but many arguments are weak. On the whole, it reads as a compilation of his opinions, supporting the Republicans at every turn, without regard to his supposed premises.

If you're interested in an 800 page debate handbook rambling over every subject, (say you're Rush Limbaugh or are running for Congress), this book provides intelligent-sounding arguments. To anybody else, it shows the value of paid ideologues to trick the masses into thinking that the elite know something. They don't want you to slog through this intimidatingly tedious book, just to believe in it. There's no need.

4 out of 5 stars Impressed by honest conservatism.......2006-07-14

In this day of spurious conservatives seeking political power by any means, Sowell's conservatism deserves attention. If you are ready to be challenged, read it!

5 out of 5 stars Anointed.......2004-08-01

Dr. Sowell offers a very readable argument for the proposition that people should make political choices on the basis of what is actually good for them, and not on the basis of what their self-appointed "betters" think that they ought to want. Required reading for anyone whose political feet are not already set in concrete. Love it or hate it, it will force you to think. (Your brain is more important than your abs.)

5 out of 5 stars This book is excellent, but must be read VERY carefully........2002-01-22

I have read about 12 of Thomas Sowell's books now, give or take. They do tend to be over-wrought with detail, but in this case it may be that he really did need as many pages as he used to say what he did and could have used more by filling in specific examples.

Kudos to Sowell for using the very accurate idea of *social behavior* as a basis for explaining intergroup difference (rather than something so tenuous as IQ), and the separation of the actions of specific agencies from "society." Most writers do not bother to clearly delimit their operational terms and working notions. Also particularly clever was his observation of how institutions work as a matter of *self-interest* and create problems because it is in their best interest to have these problems.

The book must be read LINE by LINE. When he uses some of his very abstract statements to characterize a social process it is often NOT filled in with details. A theme that appears in many of his books is: "If it has happened once, it will happen again independent of settings." While you go through and read some of his statments, you will have to think back through your experiences of life and see if you have seen the same situation. And THAT is what makes this book take such a long time to read--expect it to take a month if read properly.

The index is excellent and I found it particularly useful for referencing subjects like black IQ research and things like that. Well researched if nothing else, and it goes a LONG way in explaining current situations by extrapolations of things in the book itself.

Perhaps it could have been made just a bit easier to read. Again: this is NOT light reading, and while it is chock full of information, it is WAY over the heads of most people.

This book is *required reading* for young black Americans. If paid careful attention to, it will do great things to break some of the bad habits that have infected us for a long time now. Really, it is a good book for any people who are looking for concrete reasons for group differences. And maybe in the case of the readers who would be the greatest beneficiaries of it (black Americans, from my view), it would undo some of the damage caused to young Blacks by Black Studies departments across the nations.

Feel free to email me with any questions/ comments.

5 out of 5 stars Knowledge can be costly..........2001-06-19

This is indeed one of Sowell's tomes. Knowledge costs are different for different people. Some knowledge is extremely costly to acquire in both time and money. Articulation may not be an expression of knowledge, but a talent for using words; however, some incorrectly think that if someone has good articulation, then he must know what he is speaking of.

Sometimes the most important decision to be made is WHO is to make a decision. The further away from the knowledge on which the decision must be based the "decider" is, the less informaiton he has and he is more likely to make an incorrect decision. This explains the folly of most regulation: generally speaking, regulators cannot know what it is they are regulating. Shocking as this might be, but it takes sometimes years - maybe decades - for one person to gain knowledge in some areas of patient treatment, but yet people in the FDA regulate the medical industry anyway with the total impossibility of them ever knowing even a fraction of a percentage of what they are regulating! Of course, this is not unique to the medical field, but applies to all fields - regulators are too far away from the correct KNOWLEDGE to make some types of decisions. This fact of knowledge is inescapable, permanent, and nobody can change it.

Sowell also shows the effects of insurgent movements on social policy and how the movements still exist long after they have outlived their usefulness - beyond their point of diminishing returns. He also shows how the courts really screwed up the judicial system by crusading for social causes instead of interpreting the constitution. In the quest for "solving" problems, many social insurgent groups forget that some problems will never be solved and we just have to live with the necessary trade-offs such situations present to us - some of these groups forget that their "solutions" create other problems that they did not forsee. They forgot that life's problems is weighing trade-offs and some "solutions" replace one problem with another.

The theme, for the most part, is coming to terms with a fact of life: we must decide what trade-offs we want to live with. We cannot perfectly manage all of the information out there, and some of the information is too costly to get for some people. We must balance what we know against the chances of what we do not know. Much is left to chance and that is life.
Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance
Average customer rating: 5 out of 5 stars
  • Great book
  • Willie Pietersen gives us great strategy AND great practice
  • Every Manager Should Read This Book
  • A survival guide for business
  • Business strategy as it should be written
Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance
Willie Pietersen
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471061905

Book Description

At last-a proven system for developing the strategic innovations every company needs to compete and win
As everyone knows, today's unprecedented rate of business change demands new levels of strategic insight and adaptability. Reinventing Strategy is the first practical, systematic guide to creating an adaptive enterprise, showing how companies around the world are using the Strategic Learning approach to consistently out think, out maneuver, and out perform their competition. As Willie Pietersen explains, companies that aspire to long-term success must develop and implement strategy as part of a continuous four-step cycle-Learn, Focus, Align, Execute-and he offers dozens of provocative anecdotes and case studies, illustrating how to implement it at every level of an organization. Written with unusual clarity, frankness, and wit, Reinventing Strategy will change the way managers everywhere approach their greatest and most important challenge: the need to make strategy into a tool for ongoing corporate renewal.

Customer Reviews:

5 out of 5 stars Great book.......2005-02-13

I am an executive coach and a former management consultant, so that business strategy is one of my interests. I have found this book by chance browsing on Amazon.
This is a book I have loved. It is an outstanding synthesis of what is business strategy nowdays. The author wonderfully combines a solid theoretical framework (he is a professor at Columbia University now) with a very practical approach (he has been running a company as CEO beforehand and it definitely shows!). It is very well structured, down to earth, straightforward and still accurate and full of in-depth reflections. It is a rare demonstration (especially in business literature) that a book can be essential and to the point, without boring repetitions (typical in business books). It shows there is a real understanding and mastery of the subject matter.
A serious business book written with both the head and the heart. Thank you Mr Pietersen!

5 out of 5 stars Willie Pietersen gives us great strategy AND great practice.......2002-05-05

Willie Pietersen's Reinventing Strategy contains the basics of strategy, i.e., how to win, how to align the organization behind the chosen strategies, how to be sure that superior insights drive the strategic process. If that alone were his contribution, this book would be a significant contribution to the strategy literature.

But Pietersen goes much further than that. He shows us how, exactly, to develop these strategies, how he himself developed such strategies and what he learned about leadership in the process.

This book is about strategy, implementation and one man's journey as a leader and life-long learner. The result is an immensely human business book. The singular voice of the author comes through with clarity and humility. I know of no other business book that combines theory and practice with such a strongly personal view. Pietersen talks about the value of developing a leadership credo in his book. This book is, in essence, his own credo from a lifetime of leading and learning.

5 out of 5 stars Every Manager Should Read This Book.......2002-04-20

I am VP at a large consumer products company in Ohio and I found this book very insightful in the areas of creating strategy and leadership. I read a lot of business books and most are very slight in what they have to offer -- a few thoughts, old stories or worn out sayings. However, "Reinventing Strategy" is a real how-to-book and goes through running a successful business step-by-step. This book will definitely help my division be more profitable! In fact, I would love to go and take one of Prof. Pietersen's courses at Columbia University.

5 out of 5 stars A survival guide for business.......2002-04-18

Willie Pietersen has managed to pull together what's really important to achieve breakthrough performance. He's done this by telling clearly and convincingly the lessons learned from his years as a chief executive, but explained them from his new role as a Professor of the Practice of Management at the Columbia Business School. I've had the personal pleasure of watching Pietersen in action with business leaders from around the world who have participated in Columbia's Executive Education programs. The overriding comment from these executives is "this guy makes sense and has shown we how to face up to the challenges to my business' survival." Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance is the next best thing to the live program.

If you want to move from Strategy theory to action and have your business survive in the process, read this book.
William M. Klepper, Ph.D.
Academic Director, Executive Education
Columbia Business School

5 out of 5 stars Business strategy as it should be written.......2002-04-17

Here is book that takes a practical look at business strategy and helps the business person to streamline his/her thinking.
Written in Willie Pietersens highly readable style,it has heft as well as humor, theory as well as practical examples. Oh that our Business School text books had been written thus!
I would recommend this book to anyone who sells anything.
Read the introductory chapters,grasp Pietersen's premise then go to any of the rich chapters. Concepts are clearly tagged, each making for a delicious informational meal that forces reflection.
Turning Numbers into Knowledge: Mastering the Art of Problem Solving
Average customer rating: 5 out of 5 stars
  • Delightful excursion in thinking about how to think
  • A great primer and reference to fall back on
  • Interesting & valuable, though philosophical > statistical
  • not for the technically minded
  • Great treatise on critical thinking and organization
Turning Numbers into Knowledge: Mastering the Art of Problem Solving
Jonathan G. Koomey
Manufacturer: Analytics Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0970601905

Book Description

Mastering the art of problem solving takes more than proficiency with basic calculations; it requires understanding how people use information, recognizing the importance of ideology, learning the art of storytelling, and acknowledging the important distinction between facts and values. Intended for professors, managers, entrepreneurs, and students, this guide addresses these and other essential skills. With clear prose, quotations, and exercises for solving problems in the real world, this book serves as an ideal training manual for those who are new to or intimidated by quantitative analysis and an excellent refresher for those who have more experience but want to improve the quality of their data, the clarity of their graphics, and the cogency of their arguments.

Customer Reviews:

5 out of 5 stars Delightful excursion in thinking about how to think.......2007-04-20

It is different from, and for many purposes, better than a science textbook. More than enough science books have been written, but TNIK is better because it teaches readers how to think about the data on which science is built. Its fresh approach to understanding the natural world as well as human-made systems is a noteworthy improvement over the plug-in, grind-out perspective that academic classes typically offer and that turns off students.

5 out of 5 stars A great primer and reference to fall back on.......2005-11-04

While no doubt I've heard many of nuggets contained in the book over the course of my high school and college days, I found Koomey's book a pleasurable read and useful synthesis of approaches and tips for completing quality research and analyses. Internalizing Koomey's advice is going to help most readers be more discriminating consumers of published research and better authors of their own research. It's a reference source I've already gone back to myself in just a few weeks and a great training resource for new consultants my company hires.

4 out of 5 stars Interesting & valuable, though philosophical > statistical .......2005-02-01

I expected the author to talk much about statistical analysis and related "technical stuff". I had been very wrong. In fact, the book can be regarded as a warning to common people about the "irrelevancy" and "inaccuracy" of data or information we encounter or process so that we can perform better analysis of on our own. As from pg 197, "of primary importance from this book are the following lessons:-"

- Don't be intimidated by anyone (esp those know-it-alls)
- Be a critical thinker
- Don't confuse what's countable with what really counts
- Get organized
- Question authority
- Dig into the numbers
- Focus on the essential
- Document, document, document
- Use the internet
- Remember that others don't care as much about your work as you do
- Synthesis follows analysis

In short, a good read. Dont miss it.

p.s. I like the following quotes from the book very much. (The author did use over 31 quotes with at least one for each chapter)

Just because I use a study to refute another study does not mean my study is right. It just means I believe it. Caveat Emptor. - Cynthia Crossen

Whether or not someone else knows it all isn't really relevant; the only thing that's relevant is what you know and what you do. - Robert Ringer

3 out of 5 stars not for the technically minded.......2003-01-18

This is an entertaining and well written book on some of the do's and don'ts of data analysis. To quote from Dr. Beers review below, "The main emphasis is on the art of data interpretation." Indeed there are useful tools here for performing sanity checks and for asking critical questions about all sorts of data collections. ... The examples are, at best, sketchy and few in number. The anectodes are amusing but not terribly informative. I would have much preferred more concrete examples and further discussion on some technical matters. ....

5 out of 5 stars Great treatise on critical thinking and organization.......2002-12-18

"Turning Numbers Into Knowledge: Mastering the Art of Problem Solving" should be required reading for anyone engaged in producing, reading, or analysing information. Based on the title one might assume that I mean numerical information, but that is not the case at all. The basic principles, such as how to sift through information and the importance of documentation of sources, are important parts of any information product. In fact, except for the sections on graphs, tables, normalizing data and a few others, the rest of the book (fully at least three quarters of it) is dedicated to determining what constitutes good information, good techniques, good analysis, good documentation, etc. This is a book on problem solving techniques and analysis of the information products of others.

Filled with useful tools and tips for problem solving under real-life situations it is one of the most useful books available. "Turning Numbers Into Knowledge: Mastering the Art of Problem Solving" is a masterful work in the area of critical analysis and a highly recommended read for anyone involved in creating or using information of any kind.
Cultivating Communities of Practice
Average customer rating: 4.5 out of 5 stars
  • Excelent Book
  • How to Thoughtfully Steward Knowledge for the Common Good
  • Excellent seminal material
  • Making it happen
  • A good book but not for everyone
Cultivating Communities of Practice
Etienne Wenger , Richard McDermott , and William M. Snyder
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1578513308

Amazon.com

From the time our ancestors lived in caves to that day in the late '80s when Chrysler sanctioned unofficial "tech clubs" to promote the flow of information between teams working on different vehicle platforms, bands of like-minded individuals had been gathering in a wide variety of settings to recount their experiences and share their expertise. Few paid much attention until a number of possible benefits to business were identified, but many are watching more closely now that definitive links have been established. In Cultivating Communities of Practice, consultants Etienne C. Wenger, Richard McDermott, and William Snyder take the concept to another level by describing how these groups might be purposely developed as a key driver of organizational performance in the knowledge age. Building on a 1998 book by Wenger that framed the theory for an academic audience, Cultivating Communities of Practice targets practitioners with pragmatic advice based on the accumulating track records of firms such as the World Bank, Shell Oil, and McKinsey & Company. Starting with a detailed explanation of what these groups really are and why they can prove so useful in managing knowledge within an organization, the authors discuss development from initial design through subsequent evolution. They also address the potential "dark side"--arrogance, cliquishness, rigidity, and fragmentation among participants, for example--as well as measurement issues and the challenges inherent in initiating these groups company-wide. --Howard Rothman

Book Description

Today's marketplace is fueled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy.


Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating a true knowledge organization.


In Cultivating Communities of Practice, Etienne Wenger, Richard McDermott, and William M. Snyder argue that while communities form naturally, organizations need to become more proactive and systematic about developing and integrating them into their strategy. This book provides practical models and methods for stewarding these communities to reach their full potential-without squelching the inner drive that makes them so valuable.


Through in-depth cases from firms such as DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, the authors demonstrate how communities of practice can be leveraged to drive overall company strategy, generate new business opportunities, tie personal development to corporate goals, transfer best practices, and recruit and retain top talent. They define the unique features of these communities and outline principles for nurturing their essential elements. They provide guidelines to support communities of practice through their major stages of development, address the potential downsides of communities, and discuss the specific challenges of distributed communities. And they show how to recognize the value created by communities of practice and how to build a corporate knowledge strategy around them.


Essential reading for any leader in today's knowledge economy, this is the definitive guide to developing communities of practice for the benefit-and long-term success-of organizations and the individuals who work in them.


Etienne Wenger is a renowned expert and consultant on knowledge management and communities of practice in San Juan, California. Richard McDermott is a leading expert of organization and community development in Boulder, Colorado. William M. Snyder is a founding partner of Social Capital Group, in Cambridge, Massachusetts.

Customer Reviews:

5 out of 5 stars Excelent Book.......2007-10-01

I have a project focused on communities, and this book seems right on what I needed. I haven't read it completely, so this is only a first sight review.

5 out of 5 stars How to Thoughtfully Steward Knowledge for the Common Good.......2007-01-02

Cultivating Communities of Practice is a manual and guide created by a community of authors in order to help businesses and organizations more thoughtfully and intentionally steward the knowledge of the community for the benefit of the whole. They understand that energy and "aliveness" about any topic is not created or manufactured, but simply cultivated. Just like a farmer must cultivate the soil, plant the seeds, nurture the crop, and identify and deal with the weeds; the authors help us learn the in and outs of how to cultivate communities that learn to manage knowledge for the common good. In this guide they provide us with the three basic elements for communities of practice; the seven principles for cultivating these communities; the five developmental stages of these communities; the common disorders and treatments; and finally how to start communities of practice in such as way that these communities work for the benefit of the whole. This guide enables people to move from theory to practice.

The three fundamental elements of communities of practice.
While communities of practice have many forms - large and small, local and global, within or across organizational boundaries - they all have three common elements, each of which plays a vital role in the health and success of these communities. When one understands the three fundamentals of communities of practice - domain, community and practice - they are able to better help these groups evolve to their full potential.

* The domain is the specific sphere of knowledge or particular issues that identifies the heartfelt concern of this community. A well-defined domain gives focus and depth to the community and allows the community to be on the leading edge in a particular area of knowledge.

* The community is the people who embody and steward the knowledge in this particular domain. It is "a group of people who interact, learn together, build relationships, and in the process develop a sense of belonging and mutual commitment." (Pg. 34) While each community develops a unique ethos; trust and respect are key elements for any community.

* The Practice entails a shared set of practical resources, protocols, tools, frameworks and ideas that enable the community to perfect and develop their particular craft. "Whereas the domain denotes the topic the community focuses on, the practice is the specific knowledge the community develops, shares and maintains." (Pg. 29)

Because knowledge with human beings is a complex matter, the head (domain), the heart (community) and the hands (practice) each play a vital role in communities of practice.

This is a great book on how to thoughtfully steward knowledge for the common good.

5 out of 5 stars Excellent seminal material.......2006-08-05

It is an esential book for organization leaders, since it points out the main issues that impact on performace, based on the true social knitting of communities.
It establishes clearly the structure of communities and discusses their stages of development, which by themselves are an excellent tip to develop communities within a company. The doughnut metaphor for the dynamics of performance and strategy is an excellent way of explaining the double fabric of relations in a company.

4 out of 5 stars Making it happen.......2006-05-30

I have a great interest in how organizations, particularly those with Christian leadership, work and how they respond to change. This book is rich with the stuff that will help organizations develop in a globalized society. I asked many questions as I read the book. For example, "How does YWAM's Student Mobilization Centre, as a growing network of ministries internationally, develop community and create truly life changing learning spaces for students and leaders who participate in our ministries?"

How can I contextualize a Community of Practice within the framework of YWAM's ministries?
In recent years, our leadership has begun to weave our international conferences around points of passion, like water, women's issues, justice, and children at risk. Our mission has also begun to look at a new paradigm for global strategy called Project 4K wherein the map is divided into about 4000 geographic units highlighting those areas still requiring engagement. What is needed in YWAM is a new cross-platform, multi-disciplinary team focus to properly engage each of those geographic regions.

Our Student Mobilization Centre, a centre of the University of the Nation, needs to develop field leaders who can coordinate multi-disciplinary field project teams and who harmonize outreach teams to serve the long-term community development project goals with special emphasis on field based learning. The UofN operates with the same conclusion that Wenger, et al present in Communities of Practice; that is, useful knowledge is not a downloadable commodity. It requires participation. The best learning experiences are in the context of relationships, especially those experiences and relationships that at the same time unfamiliar and familiar. In my experience, students learn best when taken out of the familiar culture to serve and learn in a context that challenges their expectations and status quo learning experiences. They also learn best if put in a situation where they are challenged to work together with those who either share their skill set and academic training, or they share the same missionary goals.

The advantage to us if we follow this integrative field project model of ministry in the University of the Nations is that we will begin to share knowledge gained in the field. Wenger argues that we can "establish a common baseline" of curriculum for the training school outreaches of the UofN. We will also increase our ability and speed generating and implementing creative ideas for community development, evangelization, and training. These project teams will help us steward and share the knowledge gained. These long-term community development field projects could serve as "laboratories" for curriculum development as well as cross-disciplinary field project leadership development.

To accomplish this, we will need to form cross-platform, multi-disciplinary, communities of practice at field sites where school outreaches may be hosted and outreach staff leadership may be trained. The most essential element of this field-based learning community is the authentic cross-cultural ministry that must be the foundational intent and the fruit of the project. When these missionary communities of practice exist, the witness of the Kingdom of God will be evident in a much greater way, at that field site. These communities of learning and leadership equipping may in turn affect a change in the whole of our mission through an integrated development model of field ministry and leadership equipping.

How might I develop a Community of Practice in Madison, WI?
YWAM's campus ministry at the University of Wisconsin is going through a re-birth and re-generation since our recent inaugural School of University Ministries wherein key leaders in Madison have been given new insight, developed new international cooperation, and shared vision. I see now how the formation of a multi-faceted community of practice in Madison with strong links to field-based learning communities provides a context for a new model of Church engagement with the university community. This community of practice will be a new international study center at the University of Wisconsin.

This new community will not replace existing structures. It will build connections between these different structures including churches, families, professionals/professors, and student organizations. It will connect students, faculty, families, business and church leaders in the university community from many cultures and nations. For example, families have a reason for engaging the university students, because "God sets the lonely in families" and students need role models for marriage and family. However, families do not have much context or place from which to engage students. Therefore there is a need for this kind of community.

The key knowledge that may be shared in this context will come from the field-based learning communities; these communities will link problems and needs with solutions. The problems will always be relevant to today's global community. However, the solutions will not be presented from the ivory tower of the academy or from the expert in the field. Solutions will be discovered together in a multi-cultural, multi-discipline, cross-platform, international community of practice engaged in serving and learning at home and abroad. The challenge for us in YWAM is to "cultivate" this kind of community by removing barriers and encouraging participation. Wenger et al says, "You cannot cultivate this new community model in the same way you develop traditional organizational structures." Our aim will be to connect these pockets of people who have some interest in engaging students and issues relevant to today, especially in the cause of Christ. Our challenge is to create a space and coordinate these unconnected people at key events that will foster the development of a new community; we must cultivate a community of practice.

What can I do to develop our international network with the Communities of Practice paradigm?

The cross-platform project teams and field-based learning sites I have been referring to are the key to our international development in the Student Mobilization Centre. Internationally, we are equipping and releasing leaders to create network teams within their own context. A "common baseline" of terms and methods is forming as our new course, the School of University Ministries, begins to multiply internationally to equip this generation of YWAM campus ministry workers. What is missing is a field-based outreach practices training experience or a field assignment for the School of University Ministries. What must be done is the formation of field project teams at field sites to host, equip, and train outreach team leaders as they carryout the function of leading a student outreach team on an integrated development project.

I desire to see the practical outworking of this vision within the context of my own life and ministry. The challenge to me is to deliberately form communities of practice in my ministry context. This book give me the tools and the principles to make it happen.

5 out of 5 stars A good book but not for everyone.......2006-04-04

The authors have done an impressive work collecting best practices from industries. The book is a good textbook for all KM and OD practitioners to consider in learning about CoP. However, as one of the reviewers have noted, it does not tell you the steps in nurturing a CoP since human behaviours differ among (as well as WITHIN) organisations. The book does however provide a clear definition of how a working CoP would look like.
Readers who are keen on KM should read other works on social network to complement the learning. At the heart of any CoP is social dynamics. Understanding that will help to create CoP that is sustainable and useful to the organisation.
Enabling Knowledge Creation: How to Unlock the Mystery of Tacit Knowledge and Release the Power of Innovation
Average customer rating: 5 out of 5 stars
  • Documented and thoughtful
  • Knowledge Enabling not KM !!
  • Highly Recommended!
  • Sustainable advantage through knowledge enabling
  • Focus on knowledge creation, but what about integration?
Enabling Knowledge Creation: How to Unlock the Mystery of Tacit Knowledge and Release the Power of Innovation
Georg von Krogh , Kazuo Ichijo , and Ikujiro Nonaka
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover

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ASIN: 0195126165

Book Description

When The Knowledge-Creating Company (OUP; nearly 40,000 copies sold) appeared, it was hailed as a landmark work in the field of knowledge management. Now, Enabling Knowledge Creation ventures even further into this all-important territory, showing how firms can generate and nurture ideas by using the concepts introduced in the first book. Weaving together lessons from such international leaders as Siemens, Unilever, Skandia, and Sony, along with their own first-hand consulting experiences, the authors introduce knowledge enabling--the overall set of organizational activities that promote knowledge creation--and demonstrate its power to transform an organization's knowledge into value-creating actions. They describe the five key "knowledge enablers" and outline what it takes to instill a knowledge vision, manage conversations, mobilize knowledge activists, create the right context for knowledge creation, and globalize local knowledge. The authors stress that knowledge creation must be more than the exclusive purview of one individual--or designated "knowledge" officer. Indeed, it demands new roles and responsibilities for everyone in the organization--from the elite in the executive suite to the frontline workers on the shop floor. Whether an activist, a caring expert, or a corporate epistemologist who focuses on the theory of knowledge itself, everyone in an organization has a vital role to play in making "care" an integral part of the everyday experience; in supporting, nurturing, and encouraging microcommunities of innovation and fun; and in creating a shared space where knowledge is created, exchanged, and used for sustained, competitive advantage. This much-anticipated sequel puts practical tools into the hands of managers and executives who are struggling to unleash the power of knowledge in their organization.

Customer Reviews:

4 out of 5 stars Documented and thoughtful.......2004-04-16

This book made me discover knowledge management. It is very well documented, very thougthful, easy to read... An excellent starting point.

5 out of 5 stars Knowledge Enabling not KM !!.......2002-06-18

I had a pleasant surprise when a friend of mine decided to gift me "Enabling Knowledge Creation" by Georg Von Krogh, Kazuo Ichijo and Ikujiro Nonaka. It forms a sequel to "the Knowledge Creating Company" co-authored by Nonaka and Takeuchi published in 1995 . The first book was a seminal work which has profoundly influenced my views on Knowledge Creation (Nonaka refuses to entertain the concept of KM , resolutely denying that Knowledge
can ever be managed!) along with writers like Tom Davenport and Larry Prusak. However, the first book was open to a lot of criticism saying that it was just too "theoretic", "vague" and "generalised" ...Nonaka et al try and get more hands on, and tool bookish with this book.

However, this book is likely to disturb people who have read and formed ideas about KM by reading works of the American thought leaders.

In the start of the book the authors try and make the difference explicit.

In a passage titled "what's wrong with knowledge management?" they spell it out :

Pitfall I: KM relies on easily detectable, quantifiable information.
Pitfall II: KM is devoted to the manufacture of tools.
Pitfall III: KM depends on a Knowledge Officer.

While the premises of Knowledge Enabling and Creation are:

Premise I: Knowledge is justified true belief, individual and social, tacit and explicit.
Premise II: Knowledge depends on your perspective.
Premise III: Knowledge Creation is a craft , not a science.

The authors reiterate that organizational Knowledge Creation involves five main steps :

1. Sharing tacit knowledge
2. Creating concepts
3. Justifying concepts
4. Building a prototype
5. Cross-leveling knowledge.

To facilitate this the following 5 enablers need to be in place :

1. instill a knowledge vision
2. manage conversations
3. mobilize knowledge activits
4. Create the right context
5. Globalize local knowledge

The book is rich in case studies which show how different companies that follow these concepts are growing in leaps and bounds and innovating over others who remain stuck in the KM paradigm.

The authors note that in the Knowledge journey companies can be mapped in 3 phases, which might or might not be sequential.

1. The Risk Minimisers , whose focus is capturing and locating knowledge. The tools they use are data warehousing, datamining, Yellow pages, IC-Navigator, Balanced Scorecard, Knowledge Audits, IC-Index, Business Information Systems, Rule-based systems [these firms still view knowledge as a resource that needs to be collected and managed]

2. The Efficiency Seekers, who focus on transferring and sharing knowledge. The tools they use are internets, intranets, Lotus Notes/Groupware, Networked organization, knowledge workshops, knowledge workbench, Best Practice Transfer, Benchmarking, Knowledge-gap analysis, Knowledge sharing culture, Technology transfer units, Knowledge transfer units, Systems Thinking

3. The Innovators who enable Knowledge creation are typically those who embrace a knowledge vision, managing conversations, creating the right context, mobilize knowledge activists, globalize local knowledge, professional innovation networks, new organizational forms, New HRM-systems, new corporate values, project management systems, corporate universities, communities and storyboards.

5 out of 5 stars Highly Recommended!.......2001-03-21

Dust off those liberal arts degrees before opening this challenging treatise on knowledge management, written by a trio of academics who call themselves "constructionists," quote Sartre and speak passionately of "post-modernism." Their work explains how to gain initiative and constructive input from workers by modifying traditional command structures - a grounded approach that is much more realistic than the revolutionary conversions called for by other experts. Managers who balk at the thought of granting autonomy or increased access to their employees may well be converted away from their hierarchical dogma here. We at getAbstract particularly recommend the lively knowledge-creation case histories and the wonderful section explaining how companies can create valid, imaginative futures. (What if IBM had imagined a world in which software was more important than mainframes?)

5 out of 5 stars Sustainable advantage through knowledge enabling.......2000-06-05

In the many publications on Knowledge Management, the writings by Von Krogh and Nonaka (and, in this case, Ichijo) stand out in a number of aspects: 1) their emphasis of knowledge "management" as an essentially human and social process 2) their emphasis on linking knowledge management with strategic focus and business results 3) the inspiring examples and writing style.

This book is a clear showcase of these elements. It provides a profound yet pragmatic guidance on the road to becoming a learning organisation. Where capturing & locating, and transferring & sharing knowledge are essential in achieving competitive advantage through knowledge, the real source of sustainable advantage is, as the authors claim, the continuous creation of new knowledge, as a result of developing a strategic vision and an enabling organisation and culture to realise that (evolving) vision.

Being involved in implementing a number of the concepts in our organisation, I am convinced this book provides many ideas and tools that will help today's corporate world in reshaping our business for the knowledge economy.

Highly recommended!

5 out of 5 stars Focus on knowledge creation, but what about integration?.......2000-05-30

The author's of this book are leading thinkers in the KM field. Perhaps the best way to describe this book is as a sequel to Nonaka's earlier 1995 book. But, we all remember what happened to Scarlett, again a much touted sequel. Although this book was a slight disappointment since Nonaka has set reader's expectations a little too high with his earlier groundbreaking title "The Knowledge Creating ompany" that, for the most part, defined KM as we know it. An academic reader will appreciate they theoretical insights provided and extensive references to supporting literature. But there are some aspects that this book underplays: 1. Knowledge creation is fine, but knowledge integration is perhaps as important---an issue to which the authors pay little attention. 2. Excellent ideas aside, this book underplays the significance of empirical evidence and most cases tend to be descriptive qualitative analyses. 3. The role of technology is highly underplayed. 4. The book has "sufficient" overlap with the authors' research papers in the uropean Management Journal. For academic readers who have read those, this might be a little disappointing. 5. The concept of KM and it's relationship with innovation at architectural and component levels is not described in much detail.

On the positive side, you will find that: 1) Lots of issues that were barely touched upon in Nonaka's preceding book are described in further detail. 2) The book is very well written and the tone is accsible to both academic and non-academic readers. 3) the concept of BA is elucidated in further detail Readers who do not follow academic research journals might find that an interesting extension. 4) A link between strategy and KM is well illustrated. For businesses, KM is of little value if there are no results. The authors describe how to look for those results (or in lay terms, ROI). Academic readers will also find Nonaka's recent paper in a recent issue of Organization Science (2000) to be of much interest. Academic readers must also realize that the approach here seems to be "post modern," and indeed quite qualitative in the European research tradition.

To sum my opinion, this book is a worthy addition to the bookshelves; but, it is not to be read without reading Nonaka's preceding book "The Knowledge Creating Company." A word of warning is in order: Academic readers will enjoy this title however, managerial readers might find it a little heavy and abstract. Indeed, this book stands out of the crowd with three authors who are well respected in the American research circles---consequently, its high overall quality comes as no surprise. Recommended.
Working Knowledge
Average customer rating: 4.5 out of 5 stars
  • Learning knowledge that works
  • Excellent book and user guide
  • Another great book about KM
  • Good Primer, Short on Technology and Case Studies
  • A Classic on KM
Working Knowledge
Thomas H. Davenport , and Laurence Prusak
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1578513014

Amazon.com

When new-car developers at Ford Motor Company wanted to learn why the original Taurus design team was so successful, no one could tell them. No one remembered or had recorded what made that effort so special; the knowledge gained in the Taurus project was lost forever. Indeed, the most valuable asset in any company is probably also its most elusive and difficult to manage: knowledge. Authors Thomas H. Davenport and Laurence Prusak assert that learning how to identify, manage, and foster knowledge is vital for companies who hope to compete in today's fast-moving global economy.

Working Knowledge examines how knowledge can be nurtured in organizations. Building trust throughout a company is the key to creating a knowledge-oriented corporate culture, a positive environment in which employees are encouraged to make decisions that are efficient, productive, and innovative. The book includes numerous examples of successful knowledge projects at companies such as British Petroleum, 3M, Mobil Oil, and Hewlett-Packard. Concise and clearly written, Working Knowledge is an excellent resource for managers who want to better harness the experience and wisdom within their organizations.

Book Description

The definitive overview of knowledge management, now available in paperback

This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward.

Drawing from their work with more than 30 knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

Download Description

This influential book establishes the enduring vocabulary and concepts in the burgeoning field of knowledge management. It serves as the hands-on resource of choice for companies that recognize knowledge as the only sustainable source of competitive advantage going forward. Drawing from their work with more than thirty knowledge-rich firms, Davenport and Prusak--experienced consultants with a track record of success--examine how all types of companies can effectively understand, analyze, measure, and manage their intellectual assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential activities--accessing, generating, embedding, and transferring--and look at the key skills, techniques, and processes of each. While they present a practical approach to cataloging and storing knowledge so that employees can easily leverage it throughout the firm, the authors caution readers on the limits of communications and information technology in managing intellectual capital.

Customer Reviews:

4 out of 5 stars Learning knowledge that works.......2007-09-20

This book was used in my introductory class of a Knowledge Management course and helped me understand the course very well. The book is easy to read even for a knowledge management subject matter book. You can even read this book in any order and still get the author's point of view explicitly.

4 out of 5 stars Excellent book and user guide.......2007-05-14

An organization can benefit immensely from its knowledge capital asset through the implementation of various KM projects, this book explains how and provides a guide. As an enabler, KM practices can be used to achieve various organizational objectives leveraging on the simple and easy to grasp concepts in this book. I love the examples of organizations cited and how they overcame their KM project challenges and where some others failed.

For anyone interested in Knowledge Management, this book is an excellent buy. Working Knowledge does not only introduce one to the concepts of KM, but also gives indept examples of organizations that have made KM a culture and how they strategically take advantage of this process to achieve specific benefits. It guides the reader on how to implement KM, technologies, failure signs to watch out for and much more. In my opinion, it is a worthy guide towards implementation.

I am glad I bought this book and I recommend it to anyone interested in KM.

5 out of 5 stars Another great book about KM.......2007-02-12

Nice work about KM, they are focus on what KM is. Nice KM reading.

3 out of 5 stars Good Primer, Short on Technology and Case Studies.......2005-12-07

Thomas Davenport is a well know expert on the subject of Knowledge Management. His book, Working Knowledge, is a quick read excellent for passing time on an airplane or subway. Yet, it is a bit light on specific implementations of KM. In particular, it would have been nice to illustrate a case study or two. Given that his employer is Accenture, I would have expected a little more on the lifecycle of a KM implementation in a large corporation, even if it was at a high level.

Unfortunately, the text is also fails to describe the rapidly evolving KM technology landscape. In the boom years of the late 1990's, significant activity in the development of corporate portals, eLearning, and adaptive technologies occurred. Davenport fails to recognize any of these factors in his discussion of KM.


5 out of 5 stars A Classic on KM.......2005-05-31

This is an outstanding book written by two well-respected practitioners. Davenport is the Director of the Accenture Institute for Strategic Change; Prusak is the Executive Director of the IBM Institute for Knowledge Management.

This book is full of real-world examples and practical ideas. There are valuable chapters on knowledge creation, knowledge codification, and knowledge transfer. There is also a very good chapter on the pragmatics of KM.

Michael Beitler
Author of "Strategic Organizational Learning"
If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
Average customer rating: 4.5 out of 5 stars
  • Very easy to read and usefull KM book
  • Good 'outside the box' thoughts on KM
  • Useful introduction to KM
  • Solid Theory, But More Execution Tasks Needed
  • Very Relevant and Excellent Read
If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
Carla O'dell , and C. Jackson Grayson
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0684844745

Amazon.com

Responding to the familiar observation that what you don't know can and will hurt you, American Productivity and Quality Center leaders Carla O'Dell and C. Jackson Grayson Jr. have countered with a contention that the "hidden reservoirs of intelligence that exist in almost every organization" can, with work, be efficiently tapped "to create customer value, operational excellence, and product innovation--all the while increasing profits and effectiveness." If Only We Knew What We Know is their detailed examination of the resultant groundbreaking but common-sense methodology they have dubbed "knowledge management," along with their analysis of several companies such as Amoco, Arthur Andersen, Buckman Laboratories, and Xerox that are successfully employing it today. By studying the execution and evolution of this practice in over 70 companies involved with their non-profit management organization, the two have observed how top practitioners are turning internal information that's already selectively available into dynamic improvements that are apparent throughout the companies. They describe how to implement knowledge management in your own firm and describe the "enabling context" (including infrastructure, culture, technology, and measurement) that help or hinder the process. --Howard Rothman

Book Description

While companies search the world over to benchmark best practices, vast treasure troves of knowledge and know-how remain hidden right under their noses: in the minds of their own employees, in the often unique structure of their operations, and in the written history of their organizations. Now, acclaimed productivity and quality experts Carla O'Dell and Jack Grayson explain for the first time how applying the ideas of Knowledge Management can help employers identify their own internal best practices and share this intellectual capital throughout their organizations.

Knowledge Management (KM) is a conscious strategy of getting the right information to the right people at the right time so they can take action and create value. Basing KM on three major studies of best practices at one hundred companies, the authors demonstrate how managers can utilize a visual process model to actually transfer best practices from one business unit of the organization to another. Rich with case studies, concrete examples, and revealing anecdotes from companies including Texas Instruments, Amoco, Buckman, Chevron, Sequent Computer, the World Bank, and USAA, this valuable guide reveals how knowledge treasure chests can be unlocked to reduce product development cycle time, implement more cost-efficient operations, or create a loyal customer base. Finally, O'Dell and Grayson present three "value propositions" built around customers, products, and operations that could result in staggering payoffs as they did at the companies cited above.

No amount of knowledge or insight can keep a company ahead if it is not properly distributed where it's needed. Entirely accessible and immensely readable, If Only We Knew What We Know is a much-needed companion for business leaders everywhere.

Customer Reviews:

5 out of 5 stars Very easy to read and usefull KM book.......2007-02-12

KM is about People, IT, Infraestructure and Metrics, I agree with Carla on that. KM is the key of today business.

4 out of 5 stars Good 'outside the box' thoughts on KM.......2006-11-04

This book offers useful 'outside the box' reasons that knowledge management is needed and helpful. People generally think of knowledge management as being internally focused (i.e. "didn't we solve that problem last year"), this book goes beyond that to deeper levels of knowledge management. An example is you hire a person with 10 years experience (read: KNOWLEDGE) but peer teams aren't made aware of past experience (KNOWLEDGE), they are only made aware of the current job position. Knowledge management from a technology stand point is both a searchable repository and a broker service that links people with questions to people with answers. Creating a knowledge management system is challenging and should always involve outside council, use a good consulting company that won't try and sell you software but will provide a well designed solution. [...]

4 out of 5 stars Useful introduction to KM .......2006-07-19

KM was a vague and fuzzy terminology for me, before i read this book. We had a KM subject as a part of the IT management course in Graduation and this book was suggested as a good reference to get insight and understanding. I found this book useful in giving a clear picture on KM - the concept underlying KM, the way to approach it, implementation methods, challenges, common pitfalls, lot of practical examples, success stories - all of this is covered. Another salient aspect is, the book is very easy to read - it doesn't thrown in too much of jargon or heavy-duty management stuff. This can be an easy read for anybody(the casual reader, the management junkie, student etc).

This book was written almost eight years ago. Much has changed due to the Internet revolution and the spawn of great IT tools. Even though the material of the book is still relevant (remember: IT is only a enabler and not be-all of KM), it would have been useful to have an updated version of the book with examples of implementation of KM in the current environment.

Here are some intresting excerpts from the book:
*******************
-Knowledge is what people in an organization know about their customers, products, processes, mistakes and successes, whether that knowledge is tacit or explicit. It is dynamic - a consequence of action and interaction of people in an organization with information and with each other.
-Knowledge Management is a conscious strategy of getting the right knowledge to the right people at the right time and helping "people share and put information into action" in ways that strive to improve organizational performance.
-It's guaranteed that exhortation to "Share more!" will not work. It takes systems and systematic approaches like internal benchmarking, mapping the knowledge terrain, creating new practices, which costs time and money. That's why having a clear business case and a value proposition is important.
-Culture is important, because learning and sharing knowledge are social activities. They take place among people.
-while new technologies are making the transfer of practices and knowledge more affordable then ever before, companies that think that simply by developing an intranet they will make sharing happen are dangerously wrong.
-Technology is a catalyst for KM but no panacea.
-Business Values Drive Transfer benefits
-Having the right culture is critical
-There is no conclusion to managing knowledge and transfering best practices. It is a race without finishing line
**************

3 out of 5 stars Solid Theory, But More Execution Tasks Needed.......2004-04-19

This book focuses on making the case for a knowledge management system. If you're already convinced and need specific, measurable steps, try a different book.

5 out of 5 stars Very Relevant and Excellent Read.......2003-05-12

This book provides a terrific introduction to knowledge management and so much more. The authors have gone well beyond the theoretical treatment that most have provided on the subject and provide real world examples and processes for implementing knowledge management in your own company. The authors did not spend much time talking about applications that support KM, since the market is still growing, instead they touch upon the concepts that the software applications address. Although it was written in late 1998, the information presented is very timely and still accurate.

-- Highlights --
The first section of the book (3 chapters, 30 pages or so) get you up to speed on what knowledge management is and is not. It also addresses some barriers and benefits of KM.

The second section of the book makes you think about the reasoning behind a KM initiative. This should be standard management-type thinking, but I've found it to be often overlooked in today's IT environment. Why are we doing this? The authors give you three reasons (customer intimacy, time-to-market, and operational excellence) and tell you the type of data to focus on for each of the three reasons.

The third section talks about enabling the enterprise to effectively use a KM system. The authors note that it is vital for the processes to be aligned witht he strategy of the company and the job tasks people currently undertake. To that end, they look at the cultural, technological, infrastructure, and measurement requirements of the KM initiative.

The fourth section gives some case studies of Texas Instruments, Buckman Laboratories, and Sequent. The text refers to these case studies throughout the earlier chapters of the book and now gives them each a chapter to overview how they went about building a successful knowledge sharing infrastructure.

The fifth and final section of the book gives a framework for pursuing the sharing of knowledge and best practices. This is the "What do I do on Monday?" section, according to the authors. It gives a 40 page prescription for the planning, designing, implementing, and scaling phases of a knowledge management program.

The next several years will be very interesting in the I.T. arena. These authors were somewhat ahead of their time in writing this book. Companies across the globe have been storing knowledge in their silos for the past decade as they have taken products to market, built disconnected customer information systems, and as employees have given feedback on internal business processes. The coming business intelligence revolution will seek to organize that information and put it in the hands of people who can create value and grow the business based on the intrinsic knowledge it contains. This book provides a great framework for those who have to conceptualize, design, and build information systems to meet those needs.
Influence Diagrams, Belief Nets and Decision Analysis (Wiley Series in Probability & Statistics)
Average customer rating: Not rated
    Influence Diagrams, Belief Nets and Decision Analysis (Wiley Series in Probability & Statistics)

    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0471923818

    Book Description

    Based on the proceedings of a conference on Influence Diagrams for Decision Analysis, Inference and Prediction held at the University of California at Berkeley in May of 1988, this is the first book devoted to the subject. The editors have brought together recent results from researchers actively investigating influence diagrams and also from practitioners who have used influence diagrams in developing models for problem-solving in a wide range of fields.
    Web Work: Information Seeking and Knowledge Work on the World Wide Web (Information Science and Knowledge Management)
    Average customer rating: 4 out of 5 stars
    • Tacit knowledge, explicit knowledge, cultural knowledge
    • An over-priced but worthwhile book for academics
    Web Work: Information Seeking and Knowledge Work on the World Wide Web (Information Science and Knowledge Management)
    Chun Wei Choo , B. Detlor , and D. Turnbull
    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

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