Book Description
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
Download Description
Recent advances in data collection and data storage techniques enable marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Customer Reviews:
Logits circa 1990.......2006-09-29
The book is a solid review of the various logit models. (And a little bit on censoring/truncation). This would be nice if Maddala hadn't published a book about limited-dependent-variable models back in 1983, and there'd been no progress in the field over the subsequent twenty-plus years. It's 2006, and the book feels sorely outdated and oddly narrow in scope as an econometrics textbook. Oh, and it's just that: invoking marketing research in the title is only a sales gimmick.
Book Description
Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
Customer Reviews:
Decent reference guide.......2000-07-06
This monograph concentrates on a general approach to estimating partial and joint evaluations (ie, part-worth utitlities) This approach is known as functional measurement, and is based on Information Integration Theory (IIT), a theory of human information processing. The monograph focuses on "metric" Conjoint Methods. These methods are based on the assumption that the individuals can evaluate multi-attribute alternatives in such a way that their responses are approximately interval in measurement level.
The monograph serves mostly as a brief tutorial of the area of Conjoint Analysis, and touches lightly on several of the important issues concerning explanation of consumer behavior in the marketplace. For someone that seeks a quick refreshing in the topic or a useful reference text, the book serves its purpose. For readers that are not familiar with the area of Conjoint Analysis, the monograph does not contain enough examples and explanation of techniques to be a practical guide; a novice reader in this area will definitely seek another text to understand how & when these techniques should be applied.
Average customer rating:
- Marketing: a dynamic point of view
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Differential Games in Marketing (International Series in Quantitative Marketing)
Steffen Jørgensen , and
Georges Zaccour
Manufacturer: Springer
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Binding: Hardcover
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ASIN: 1402076134 |
Book Description
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Customer Reviews:
Marketing: a dynamic point of view.......2004-03-12
This a very clear book both on the marketing side and the differential games one. The tutorial on differential games makes life easier. And I think that after reading the book it becomes possible to understand what's going on this side of science and with few additional hours of work it's going to be possible to write some interesting articles in this field.
Welcome in the wonderfull world of differential games
Olive
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Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)
Gary M. Erickson
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
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Advertising
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ASIN: 1402072678 |
Book Description
The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of
Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation.
Three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. Advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.
Book Description
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource to graduate students, practitioners and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research.
Book Description
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Customer Reviews:
Has All The Facts.......2004-04-11
Great reference for building market models. A lot of good examples. Real world case studies. Easy to understand math formulas. Technical - but good!
Book Description
Modern marketing in industrialized countries cannot do without segmentation of the potential market. Goods can no longer be produced and sold without considering customer needs and recognizing the heterogeneity of those needs. Since the concept emerged in the late 1950s, segmentation has been one of the most researched topics in the marketing literature. It has become a central concept in marketing, both in theory and in practice. Recent technological developments, yielding a growing volume of information and a more detailed accounting of consumers' actual behavior, present new challenges and opportunities for market segmentation. Market Segmentation: Conceptual and Methodological Foundations provides an overview of the current state of the art in segmentation research. It aims to provide readers with both the conceptual basis as well as the tools necessary to conduct segmentation studies in a large number of markets, illustrated through a variety of applications. An errata page for this book is available by contacting: P Kluwer Academic Publishers,P Norwell, MA 02061, USA P Fax: +1-781-871-6528
Customer Reviews:
Excellent book, but delivery is convoluted.......2004-05-19
This is an excellent book for getting a grip on quantitative market segmentation methods. It is a bit murky in places, but definately is one of the more advanced books on the subject.
I recommend it, but with reservation for those who are not up to speed in statistical analysis.
Average customer rating:
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Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
Dung Nguyen
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
Microeconomics
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ASIN: 0792399641 |
Book Description
Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix.
Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.
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- Reading Financial Reports For Dummies
- Real Estate Market Analysis: A Case Study Approach
- Refuse to Choose!: Use All of Your Interests, Passions, and Hobbies to Create the Life and Career of Your Dreams
- Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2nd Edition)
- Reverse Mergers: Taking a Company Public Without an IPO
- Simpleology: The Simple Science of Getting What You Want
- Snipers, Shills, and Sharks: eBay and Human Behavior
- Solving Tough Problems: An Open Way of Talking, Listening, and Creating New Realities
- Statistics
- Stochastic Calculus for Finance II: Continuous-Time Models (Springer Finance)
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