Basic Statistics for Business and Economics with Student CD-ROM
Average customer rating: 3.5 out of 5 stars
  • Review of Basic Statistics
  • Good Book but...
  • introductory stats
Basic Statistics for Business and Economics with Student CD-ROM
Douglas A. Lind , William G Marchal , and Samuel A. Wathen
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0073121657

Book Description

Lind/Marchal/Wathen: Basic Statistics for Business and Economics 5e is a derivative of the best-selling STATISTICAL TECHNIQUES IN BUSINESS AND ECONOMICS, 12/e offering the essential topics of statistical tools and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Modern computing tools and applications are introduced, though the text maintains a focus on presenting statistics content as opposed to technology or programming methods, and the fifth edition continues as a ‘students’ text with increased emphasis on interpretation of data and results.

Customer Reviews:

4 out of 5 stars Review of Basic Statistics.......2007-02-20

This is a well written and illustrated text book that describes the working of statistics. Definitions are placed in boxs within the text so the defination of a term is where you read the uses of the term. Review questions are also place within the text so the question follows the definition and explation of the statitistical information being taught. The book also uses web sites for information and examples, software programs such as Excel, to add to the learning experience. Included is a CD with power point lessons, and sample quizes.

3 out of 5 stars Good Book but..........2006-10-19

Yes, put all the extra features together, namely the student CD and the Visual Statistics together, this seems like a well-put-together solution for a beginner statistics course. However, it needs some help. The book could be more thoroughly indexed. Visual Statistics software does not work properly even with updates. Sentence such as "The mean of the sampling distribution of the sample mean is obtained by summing the various sample means and dividing the sum by the number of samples" is not intuitive. This book has potential to be great, but it will take better teaching techniques than complex statistics talk.

4 out of 5 stars introductory stats.......2006-07-05

The book is essentially a standard introductory probability and statistics course, with an emphasis on the statistics. The business and economics in the title is mostly reflected in the examples given in the text, which have that orientation.

There is also no emphasis on formal proving of various maths results. The typical reader is not expected to be a maths major, and probably does not need it.

A useful feature is the CD that accompanies the book. It lets the reader easily use a computer to handle the tedious data inputting and number crunching.
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Average customer rating: 5 out of 5 stars
  • A bible for MR
Marketing Research: An Applied Orientation and SPSS 14.0 Student CD (5th Edition)
Naresh Malhotra
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0132221179

Book Description

For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

Customer Reviews:

5 out of 5 stars A bible for MR.......2007-06-02

An excellent book for those who are new to MR or for those who wants to revisit the concepts. A well organised book with many real time examples and case studies to learn the concepts from.

I consider this book as a "Must have" one for MR field.
Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition)
Average customer rating: Not rated
    Marketing Research with SPSS 13.0 Student Version for Windows (5th Edition)
    Alvin C. Burns , and Ronald F. Bush
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0131477323
    Research Methods for Business Students (4th Edition)
    Average customer rating: 3.5 out of 5 stars
    • See below
    • Recomended to all business students
    • Identify how good the book is
    Research Methods for Business Students (4th Edition)
    Mark Saunders , Adrian Thornhill , and Philip Lewis
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0273701487

    Book Description

    This revised and fully-updated edition continues to provide students with the knowledge, understanding an necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research. Research Methods for Business Students is suitable for final year undergraduate and masters students. Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

    Features and benefits include: Discussion of a range of web based approaches for collecting data, Internet addresses for selected on-line Government datasets from throughout the world, Advice on undertaking research in international settings, Section on presenting research findings orally, New case studies with discussion questions, Additional international worked examples and diagrams, Enhanced website with separate student and lecturer sections, The best selling Business and Management research methods text book, Application of appropriate information technology integral part of text, Wide variety of worked examples from across business and management, Self check questions with answers for each chapter, Help with progressing the student's research project, Case studies with discussion questions, Annotated further reading.

    Customer Reviews:

    4 out of 5 stars See below.......2007-08-01

    I am using this book for the prepration of the methadology of my MBA theseis, i think it is a good book, however i am discovering it is beter to have more than one good source, is this obvious for methadology writing ?, i don't know.

    4 out of 5 stars Recomended to all business students.......2005-09-30

    I do recomend this book to all business students who are doing any kind of research. Special recommendations to ACCA students who are doing the Oxford-Brookes Research and Analsys Project.
    All chapters are relevant.

    3 out of 5 stars Identify how good the book is.......2004-09-28

    I want to know wehter the book is suitable for me.
    Organizational Research Methods: A Guide for Students and Researchers
    Average customer rating: 5 out of 5 stars
    • An invaluable, practical guide for students & practitioners
    Organizational Research Methods: A Guide for Students and Researchers
    Paul M Brewerton , and Lynne J Millward
    Manufacturer: Sage Publications Ltd
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    Binding: Hardcover

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    ASIN: 0761971009

    Book Description

    This timely book provides the reader with clear pointers for how to conduct organizational research appropriately, through planning and making informed and systematic research decisions, from understanding the ethical implications of applied organizational research, to implementing, reporting and presenting the findings to the highest possible standards. It provides an overview of a wide variety of research strategies, methods of data collection (both qualitative and quantitative) and analysis in a volume accessible to undergraduates, postgraduates, and practitioners.

    Organizational Research Methods also represents a useful aid to the report writing task, indicating ways in which the project material can be most effectively organized for academic and feedback purposes, and by drawing upon real life organizational contexts and examples to help the reader understand the core issues. Finally, the book offers a clear, manageable procedure for preparing a presentation to an academic or an organizational audience.

    Providing practical guidance on all elements of the research process, this book will be essential reading to all undergraduate and postgraduate students, as well as researchers in psychology, organizational studies, and management disciplines.

    Customer Reviews:

    5 out of 5 stars An invaluable, practical guide for students & practitioners.......2002-07-08

    Organisational Research Methods is an invaluable, practical guide for both students and practitioners in the social sciences. This book is particularly unique as it provides the theoretical/academic bases for research yet translates these into practical steps for how to undertake best practice research. The authors highlight a plethora of issues that researchers themselves may not have considered, and provide constructive advice for addressing each possible problem that may arise during the course of a research project. Based on their expertise and experience as both practitioners and academics, the authors provide helpful examples throughout the book that assist the reader in applying the knowledge directly to their own project.

    Taking the reader step-by-step through all stages of conducting a research project, the book begins with an introduction to organizational research, followed by steps for applying social science to the `real world'. Readers are taken chronologically through the stages involved in a research problem, including: starting the project, project design, data collection and data analysis. The book is particularly valuable for students and practitioners as it goes beyond the traditional themes addressed in research books, and provides advice on practical issues that are rarely discussed. Such issues include: obtaining organizational access, sampling considerations, assessing performance in organizations and, of particular use to researchers relatively new to the field, how to report research findings for both academic publications and for clients. Each section is concluded with a number of key references for readers, and an extensive glossary ensures all terms are fully explicated.

    Organizational Research Methods discusses both qualitative and quantitative research methodologies. Each method is addressed in terms of its appropriateness and usefulness for particular research questions. The ongoing question of `What is best practice qualitative research?' is addressed through discussion of both reliability and validity measures for different qualitative techniques, with guidelines for `how to' and `how not to' conduct qualitative research. Discussion of quantitative techniques is clear and systematic enough to be accessible to beginners, yet sophisticated and thorough to the extent that it additionally provides valuable advice for experienced quantitative researchers and statisticians.

    This book is an invaluable resource to all students and practitioners in the social sciences. Addressing each of the core areas of organizational research, the authors successfully integrate the approaches adopted in both academic research and applied organizational study. With such a comprehensive picture of research methods, readers are immediately able to adopt this knowledge and expertise to conduct best practice organizational research.
    Tips for the Science Teacher: Research-Based Strategies to Help Students Learn
    Average customer rating: Not rated
      Tips for the Science Teacher: Research-Based Strategies to Help Students Learn
      Hope J. Hartman , and Neal A. Glasgow
      Manufacturer: Corwin Press
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0761975888

      Book Description

      "An authoritative, research-based, thoroughly up-to-date and readable review of the best available techniques for science instruction."
      Robert J. Sternberg, IBM Professor of Psychology and Education
      Director, Center for the Psychology of Abilities, Competencies and Expertise (PACE Center)
      Yale University
      New Haven, CT

      "Teachers are starved for this kind of presentation of information. The format of the book is very appealing, with a unique blend of research, practical applications and the voices of experience addressing "pitfalls." Its specific tips are targeted, focused and clearly presented."
      Karen Charles, Math and Science Program Specialist
      Eisenhower Consortium at SERVE
      Greensboro, NC

      "This book makes effective science teaching strategies readily available, truly at your fingertips. I really appreciated the organization, especially the ‘what the research says’ component."
      Leslie C. Gushwa, Science Department Chair
      1998 San Diego County Teacher of the Year
      San Dieguito Academy
      Encinitas, CA

      "Principals and lead teachers at all levels will find this valuable information useful as they work with their colleagues in professional development."
      Raymond J. Dagenais, Ed.D.
      Science Curriculum and Assessment Leader
      Illinois Mathematics and Science Academy
      Aurora, IL

      "It is refreshing to have valuable research synthesized into user-friendly tips. It should be mandatory for all science teachers, new and veteran."
      Dr. Margaret Just, Research Scientist
      University of California, San Diego

      "This book is perfect for busy educators—its succinct sections make it a particularly useable reference tool."
      Jeanelle Bland, Assistant Professor, Science Education
      Eastern Connecticut State University
      Willimantic, CT

      Science for real classrooms! Apply the latest research with these easy how-to’s!

      Educational research is an unparalleled source for valuable insights into successful science instruction if, and only if, the cryptic results can be translated into classroom applications. In this clear-cut guide, Hartman and Glasgow decipher the latest research and provide a blueprint for implementing best practices that foster effective science learning and professional development.

      All facets of a scientific instructional program are explored, including emotional and social aspects of science learning, the use of technology and assessments in the classroom, the development of students’ critical thinking and learning skills, and informal science learning.

      By creating an accessible bridge between theoretical research and real classroom practices, this invaluable reference tool empowers science teachers with critical information that can vastly improve overall performance. Key highlights include:

      About the Authors:

      Hope J. Hartman is Professor of Education and Coordinator of Social and Psychological Foundations at the City College of the City University of New York.

      Neal Glasgow has extensive experience as a secondary school teacher of science and art; a director and technician of a university biotechnology teaching laboratory; an educational consultant; an author; and a frequent educational speaker.

      Developing Organizational Simulations: A Guide for Practitioners and Students (Applied Psychology)
      Average customer rating: 3 out of 5 stars
      • good book and bad service
      Developing Organizational Simulations: A Guide for Practitioners and Students (Applied Psychology)
      III, George C. Thornton , Rose A. Mueller-Hanson , George C. Thornton III , and Rose Hanson
      Manufacturer: Lawrence Erlbaum
      ProductGroup: Book
      Binding: Paperback

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      5. Personality and the Fate of Organizations Personality and the Fate of Organizations

      ASIN: 0805844120

      Book Description

      This book provides a concise source of information on effective and practical methods for constructing simulation exercises for the assessment of psychological characteristics relevant to effectiveness in work organizations. Simulation exercises present the examinee with descriptions of complex situations that stimulate aspects of real-world settings and problems. Examinees are required to demonstrate overt behavior in handling the problems presented. The process and/or products of this behavior are observed by trained assessors who observe behavior, classify behaviors into relevant dimensions, and evaluate effectiveness. Simulations can provide assessments of abilities, skills, and competencies not readily measured by other testing techniques.

      Developing Organizational Simulations provides practical guidance for defining the attributes to be assessed, constructing the stimulus material, and designing methods for administration and scoring. Several different situational exercises are presented,including business games, leaderless group discussions, in-baskets, one-on-one interaction simulations, and case studies/presentations. Steps to ensure the reliability, validity, and legal defensibility of assessments from simulations are described. In addition, the book presents the use of simulation exercises for the purposes of personnel selection, training, development, and certification. Professional standards and guidelines relevant to the construction of simulation exercises are also covered.

      Customer Reviews:

      3 out of 5 stars good book and bad service.......2007-01-08

      this is a wonderful textbook for learning
      but the shipment of amazon is bad, until I pay it for higher price, or it will delay and delay
      The Students' Guide to Research Ethics
      Average customer rating: Not rated
        The Students' Guide to Research Ethics
        Paul Oliver
        Manufacturer: Open University Press
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0335210872

        Book Description

        "This compact book is intended as a practical guide for students involved in research, and it fulfils that goal well. ...The chapter on 'The funding and sponsorship of research' is an excellent example of the author's willingness and ability to include relevant, sensitive and practical content that is often left out of texts on ethics. ...This is an easy book to read, it is concise and keeps to relevant content. ...It would make an excellent text for a course in research ethics and/or research methods, and it will also provide an excellent planning and self-review guide for a practising researcher." Higher Education Review

        "The book is aimed primarily at higher education students in education and the social sciences who are conducting a (typically small scale) research project. That is not to say that the publication is of little value to the supervisors of such projects or to experienced researchers as a resource. ...the successful integration of a wide range of theoretical perspectives on ethics in the text is... one of the main accomplishments of this publication" RTI Resource Centre

        This essential guide examines the ethical issues and questions which occur in university and professional research. The book helps both beginning and experienced researchers to identify ethical issues when they are conducting research, and attempt to resolve those issues.

        * Examines ethical issues which arise throughout research, from the design stage through to data collection and analysis
        * Investigates topical issues including consent, confidentiality, ethical questions in the dissemination of research
        * Discusses ethical theories and how these may be applied towards resolving ethical problems
        * Provides examples of ethical dilemmas and case studies throughout the text

        Insightful, wide-ranging and accessible, this guide is an invaluable tool for both undergraduate and postgraduate students and professionals who research as part of their jobs.
        Planning Ethically Responsible Research: A Guide for Students and Internal Review Boards (Applied Social Research Methods)
        Average customer rating: Not rated
          Planning Ethically Responsible Research: A Guide for Students and Internal Review Boards (Applied Social Research Methods)
          Joan E. Sieber
          Manufacturer: Sage Publications, Inc
          ProductGroup: Book
          Binding: Paperback

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          ASIN: 0803939647
          Release Date: 1992-05-30

          Book Description

          "Joan E. Sieber does a good job of giving the reader a brief crash course about the historical context in which ethical concerns in human research arose, subsequent federal regulations, and how IRBs came about and how they work. The author's main purpose, however is to give those involved with social science research the practical knowledge to plan ethically sensitive research; one result of that planning should be that researchers will then have little problem getting their research approved by IRBs. The book achieves that purpose quite well; it deals concretely with basic issues such as privacy and confidentiality, deception, informed consent, assessment of potential research risk and benefits, and problems involving vulnerable populations. . . . The book (also) has a number of features that would make it useful for students as a good addition to a research or an ethics course."

          --Contemporary Psychology

          "Joan E. Sieber's book merits reading, rereading, and use as a reference guide by students, seasoned researchers, and research ethics committees."

          --The Library Quarterly

          "The writing style is clear, and the book is logically organized, moving from definitions of terms to an overview of general ethical principles applicable to research with humans. The book is user-friendly and offers many concrete examples as well as exercises, case studies, discussion questions, a protocol checklist, and sample consent and assent forms for use with children. An additional strength of the book is its presentation of a model to identify and weigh risk-related factors in social research."

          --Rehabilitation Nursing Research

          "This book . . . provide (s) a useful introduction to ethics in research and should serve as a practical handbook for those researchers and members of review boards who need guidance on typical regulations and procedures. This work definitely fills a gap in the literature on research by addressing issues generally not given much attention in research methods textbooks."

          --Library and Information Science Research

          "Joan E. Sieber successfully challenges researchers to look at ethical issues in social and behavioral research from different angles and brings up points that are often obscure or difficult to assess. She is to be commended for tackling such a difficult, important, and all to often ignored subject."

          --Death Studies

          One of the most important, yet frustrating, aspects of doing social science research is translating ethical principles, especially those required by federal regulations, into valid research methods and procedures. Planning Ethically Responsible Research guides readers through this labyrinth by providing the practical knowledge needed to plan ethically responsible social and behavioral research. This handy volume offers guidelines in each chapter for satisfying federal regulations governing human research and for working with the university's Institutional Review Board (IRB). The book also includes an abundance of useful tools: an introduction to the IRB protocol in which the investigator describes the research to the IRB, addresses its ethical considerations, and indicates the necessary steps to take to comply with legal and ethical requirements; detailed instructions on development of an effective protocol; methods for handling issues of consent, privacy, confidentiality and deception; ways to assess risk and benefit to optimize research outcomes; and how to respect the needs of vulnerable research populations such as children and the urban poor, including those at risk for HIV infection.

          Professionals and students of research methods, evaluation, psychology, sociology, and nursing will not want to miss this insightful addition to research.

          Business Research Methods with Student CD-ROM
          Average customer rating: 2 out of 5 stars
          • Moderately Dreadful
          Business Research Methods with Student CD-ROM
          Donald R Cooper , Pamela S. Schindler , and Pamela Schindler
          Manufacturer: McGraw-Hill/Irwin
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Business & Investing | Subjects | Books
          Operations ResearchOperations Research | Management & Leadership | Business & Investing | Subjects | Books
          Systems AnalysisSystems Analysis | Management & Leadership | Business & Investing | Subjects | Books
          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
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          ASIN: 0072819790

          Book Description

          Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.

          Customer Reviews:

          2 out of 5 stars Moderately Dreadful.......2004-06-03

          'Business Research Methods' is an expensive and unhelpful textbook. Chances are if you are reading this book it will be for a collegiate research class. Do not even think of buying this for use outside of school; there are many more useful and practical research books available at much more reasonable prices.

          I used this in a graduate research methods class, and found it devoid of much practical information, instead being filled with a lot of meaningless doubletalk that has (unfortunately) come to dominate a high percentage of social science textbooks in the last twenty years. The advice on research and study design is useful for only extremely narrow types of studies, and may or may not help a student prepare for a thesis or dissertation (I am guessing it will not help more people than will find it helpful.)

          To add insult to injury the book is patronizing and tends to talk down to students particularly in the insultingly stupid and simplistic faux case studies it uses. In particular, the 'MindWriter' study with "Myra Wines" reads more like a very poorly written soap opera than legitimate business case study, and insults the intelligence of students. (Particularly galling is the wholly implausible situation in which Myra finds herself solving an expended munition problem in the Army. Clearly from reading this, the authors should know more about their subject matter before creating these vignettes.) Most people who use this book could do entirely without these manufactured, extremely politically correct case studies. They in no way enhance learning.

          Another major issue is the actual presentation of the text. McGraw Hill should be ashamed of the way this book looks. There are random text boxes breaking up the chapters all over the place (most often with useless information), pointless and often indecipherable flowcharts abound (an excellent example of this is the questionable flow of lines on Exhibit 3-7, 'Research Proposal Process', or the labyrinthine Exhibit 5-1, 'Ethical Issues and the Research Process', neither of which help make anything clearer), and extremely poor font and color choices. Here I refer to the dubious decision to use red ink to print inset quotations. Evidently McGraw Hill doesn't know that in many studies, red has been found to be one of the most difficult to read colors, and detracts from comprehension. Besides that, what's the point? I can read black ink just as well, it costs less, and it is already inset so I can see it is differentiated at a glance. None of that, however, is as bad as the selection of pink paper for many of the ancillary sections (normally case studies and the like) sprinkled liberally throughout the book at inconvenient places. This is dreadful. Not only is this difficult to read, but it is hard to highlight. Of course all these things make the book vastly more expensive. Textbook publishers would do well to knock off the fancy typesetting tricks and get back to basics while making their books less expensive. I don't mind paying $136.00 for a book, but I do want to get a good value. (Of course this isn't the only textbook that has fallen into this trap.)

          All told I gave this book two stars. It really is a sub par book, and I did consider giving it one star, but it occasionally contains a real gem of a thought that makes it more worthwhile than a single star book would be. I believe that this book is in dire need of a good editor. It is 857 pages long, and could easily be reduced to 300 pages by sorting the wheat from the chaff. At 300 pages this would probably be a very good and practical book, at 857, it is obese. If you have a choice of book to use for a given course, I would not select this one. It is of limited utility and it requires vastly too much effort to glean required knowledge. Avoid if possible.

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