Book Description
Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
Customer Reviews:
A little wordy........2007-10-01
I needed this book for my Marketing class at CSUDH. It's a good book, but I really feel it could be half as long as it is and still be useful. It tries to offer a lot of information, and it does, but it also winds up repeating a lot of the same concepts over and over. Shorter would be better. And of course, cheaper would be great!
Great experience.......2007-03-09
The book arrived quickly and was in perfect condition.
Thank you =)
Average customer rating:
- Very good product
- Implementing SAP R/3 Sales and Distribution
- Very useful book
- Very well written - Very informative if you are new to SD
- Excellent book -- Abap to SD Journey
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Implementing SAP R/3 Sales and Distribution
Glynn C. Williams
Manufacturer: McGraw-Hill Osborne Media
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ABAP Objects
ASIN: 0072124040 |
Book Description
One of the world’s leading SAP Sales & Distribution consultants delivers the first comprehensive and practical guide to implementing this new module in the R/3 system. Inside this book you’ll get complete information on the ins and outs of the software, including basic functions, sales document flow, invoicing, and how the S&D module interfaces with other modules. Sales processes and delivery systems are crucial functions in today’s businesses and no other Sales & Distribution guide can bring you the same focused, reliable advice that’s found inside this first-rate user’s guidebook.
Customer Reviews:
Very good product.......2007-09-27
This book is very good to get understanding of SAP SD structure. Book arrived before it was scheduled to arrive. So I am really happy with in time delivery and quality of the product.
Implementing SAP R/3 Sales and Distribution.......2007-06-26
Excellent read for beginners and high end users. Not enough detail for consultants responsible for configuation.
Very useful book.......2007-01-12
I found hard to find a good book on SAP R3 Sales and Distribution area. I am very satisfied with the contents of this book ; despite this, I would have liked to get also the prospective of the end user as I this book does not cover some -maybe too detailed- aspects of the day to day support work. I guess this was not part of the scope of the book
Very well written - Very informative if you are new to SD.......2007-01-07
I have used this book over and over as a reference and it is pretty well written and covers all the major topics. You should use this in conjunction with SAP help. This book will give you basic introduction to all topics under SD and it does a pretty decent job of teaching you SD config in SAP. I am an SD functional lead and I recommend this book to all my new team members..
Excellent book -- Abap to SD Journey.......2007-01-05
This is excellent book and i am very impressed with it's contents, language and quality.
Well i am have been working with SAP for last 8 years as a Abap/EDI/ALE resource and decided to take make a shift to functioal side.
Started with reading SAP implementation guide and SAP library, also found couple of intresting sites. But the best thing which happened to me was purchasing this book.
This book is very well organised and contains all the basic functionality in SD module with some real time examples. It explains both the SD business process flow and more importantly the configuration.
I would highly recommend this book.
Book Description
The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples – all of which have been carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services. Another key advantage of Basic Marketing is author Bill Perreault himself. Where most principles of marketing texts rely on a host of separate supplement authors, Perreault is the highly involved with or creator of every item in the carefully integrated, robust package. This unique involvement ensures quality, accuracy, and reliability.
Customer Reviews:
Basic Marketing.......2006-08-25
The condition of the book was excellent. The content is even bettter. The term and reading was truly appropriate and well related to the context. I would highly recommend this book to any one entering the global- marketing arena.
Nice book.......2006-02-25
The book was brand new. One of the corners was a bit dented, but otherwise perfect.
Book Description
This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.
Customer Reviews:
What you see is what you get!.......2007-10-03
I was really impressed by how well this book's content corresponds to its title. If you are just beginning your foray into the world of marketing research, it has really useful guidelines and tips for how to sucessfully execute your research study.
Churchill gives relatively simple examples that can be easily understood by someone new to the field, and he doesn't include anything too advanced to be intimidating. What he does include are the basics you need to know for different types of marketing research and some seasoned advice on how to avoid common pitfalls.
Good book for beginners.......2007-02-03
This is a good book for beginners in marketing research and want to know how to conduct market research. This is a book for the undergraduate marketing program. Our instructor used it for the MBA program as it explains some of the concepts really well.
If you have done surveys, collected survey data, developed survey questionnaires, used statistical tools to analyze data and interpret results , this book is a waste for you. I hardly read this book for my program.
an excellent start.......2000-04-04
Gilbert's marketing research is a must read for both budding academics and marketers. It provides an excellent point of reference for further study while laying out a solid framework.
Book Description
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Customer Reviews:
Trout and Ries write the laws on marketing.......2007-09-27
Using actual examples and sharp analysis, Al Ries and Jack Trout offer 22 "laws" that amount to a basic, concise distillation of their marketing experience and wisdom. Their examples are pithy enough to keep the most jaded marketing person engaged. And their lessons are embedded verities that would be hard to dispute. The only drawback is that this classic may be a bit dated, so it is interesting to see how surprisingly well some of their original observations have fared over the years. We recommend this classic to anyone seriously interested in marketing. After all, you can't ignore the law.
Timeless laws.......2007-07-14
Although this book is rather old, and was written before the online era, these marketing laws are timeless and should be etched in to the mind of every marketer. Highly recommended, even in 2007.
Still A Great Book.......2007-05-20
Although it was written in 1994, this book holds strong as an good resource for marketing professionals. It is a fun and fast read that will get you focused on what you need to be doing to be a successful marketer.
"Great Place to start for the beginner"........2007-05-11
This book was fun to read. It is straight to the point, a quick read, easy to follow and written for the novice or expert with lots of meaningful contents, great ideas and examples. It is not a book that will leave you confused, it will leave you with a full understanding of what it takes to be successful in marketing. This book is not going to turn you into a marketing guru over night. "Marketing situations are subject to a zillion of circumstances" as Alexander Repiev puts it. This is just a primer on the subject. However, this book's concept is very faddish. It is very contradictory and deceptive as some of the laws depict, but by the time most people realize it they would have already spent their money on the book.
As marketing professional.......2007-03-30
As an online marketing professional for an internet web design company, I found this relatively old book to be quite useful in the online arena. This book is a quick read much like their other books. If you are a marketing professional, or an assistant to a marketing professional, or in school dreaming of becoming an assistant to a marketing professional, or just now applying to schools to study to be an assistant to a marketing professional, then this book would prove to be invaluable. As with many of their books, it's a quick read and you almost wonder why you spent the money. I suggest you get it used or combined with some kind of deal. Although it is an excellent book, it's not the type of book you have to get right away. Wait until there is some kind of sale, or super saver discount, or "borrow" it from your neighborhood library.
Book Description
Compiled by the United States Customs Service, this book is an essential source of information for anyone importing goods--commercial or personal property--into the United States. Topics covered in depth include:
- How the customs service works at ports of entry
- The entry process--and how to guarantee that your goals will pass entry examination
- How to prepare error-free invoices
- How to calculate duty payable and qualify for refunds of duty
- How transaction values are assessed and how currency conversion works
- Regulations on marking imported goods
- Understanding prohibitions, import restrictions, and quotas
- Laws governing civil and criminal fraud
In addition, an extensive appendix provides sample customs forms, certificates, and invoices, along with relevant excerpts from statutes governing importing into the United States. Complete, up-to-date, and easy to use, this book provides all the information needed to import efficiently and profitably into the United States.
Customer Reviews:
Good Reference.......2007-04-20
This is not the most interesting read in the world, but it contains good information. If you have an import business, this is a must have for your reference library.
A Basic Guide to Importing.......2006-01-31
This is like the dictionary not good reading but a must have when you need to look up a word. Only a fraction of the material will be about your specific situation or product. Most if not all this info is available at the customs service website but is good to have it in one place.
Just got to customs website.......2005-01-09
All of the information in this book is available through the US customs website. Don't waste your money.
Not at all written in a user friedly manner either, just lists all sorts of rules.
A little vague, but it's a MUST HAVE.......2002-07-08
It is not a user-friendly book, but it supplies a lot of guidelines fot the beginning importer. I recommend you to buy it, but supplement it with specific info on the article(s) you intend to import (food, clothing, machinery, etc.).
A must-have reference book for international trade........2001-07-07
Wow! What a useful book it is! It is an essential reference that provides concise, accurate, and informative expertise especially on importing. If you are looking for a reliable resource about importing regulations and entry procedures, this is the one that you should consider!!!
Book Description
Basic Business Communication (BBC), 10/e by Lesikar and Flatley provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. Exciting new student resources, including a subscription to the Merriam Webster Collegiate website and an enhanced CD-ROM, allow students to practice and master concepts in fun and interesting ways. BBC attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Customer Reviews:
Exactly what I ordered........2006-06-29
This text book was the correct version in new condition. It was also at a great price and reached Japan in a week.
Great book for everyday writing .......2004-12-06
This item was great and very helpful in my businesswriting class!
Book Description
This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process:
- Defining marketing problems and preparing research plans and proposals
- Selecting the best primary and secondary research methods for the problem at hand
- Developing samples and questionnaires
- Using focus groups
- Presenting research results
- Applying research results to marketing problems
- Making research-based strategy decisions
Including new information on research for international markets and guidance on using the new technologies to develop information about today's fast-changing markets with examples from all sectors of business, this edition is an essential guide to the cutting-edge techniques for mastering today's markets.
Customer Reviews:
A basic guide, get it for an overview........2007-02-19
Hello, I bought this book on December 2006 for developing a market research for a client. I was interested in the develop of a survey and the statistical concepts you have to get for the researh, but in this particular aspect this book is just a basic guide. I think it's good for those who are not going to develop a survey research but necessary for the ones who would like to know alternatives and examples for market research. Not so applicable for Mexico, just a global idea.
Good for newbies and marketing people: not deep enough for practioners........2006-01-13
Blankenship has written and updated this volume to maintain its role as a comprehensive guide to market research, and to a point it succeeds. It is an ideal introduction for non-researchers, for example marketers who wish to bone-up on research methodology and project considerations before engaging with research supplier. It is also a great overview for new researchers.
But in being written for marketers, the text doesn't get inside each facet of research deeply enough, and for an experienced practitioner there just isn't sufficient depth here.
From a methodology point of view the text is also somewhat mainstream and dated, and while this edition has played catch-up with on-line surveys, it doesn't deliver a sense of where the profession of market research is heading. State of the Art?The cover-art of binary digits rather sums it up. Isn't research supposed to be about people?
A great and comprehensive book for marketers, that deserves points for its discussion about how research drives strategic decisions - but this is simply not crunchy enough for people whose business is to understand consumers more deeply.
A Bible for Market Researchers.......2000-06-15
As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent explanation of sampling, designing questionnaire and everything relevant to the research industy. I would highly recommend this book for newcomers to the world of research as well as to the experienced researcher.
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Books Index
Books Home
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The Marketing Game! (with student CD ROM)
![Basic Marketing w/ Student CD, PowerWeb, & Apps Manual [2004-05] (Student Package #1)](http://ec1.images-amazon.com/images/I/2148M2hmT8L.jpg)
