Book Description
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition
"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates."
—Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com
"Ron Baker is what I'd call a 'thought giant.' In his first two books he literally began a revolution in the accounting and legal professions. Thousands of professionals in public practice now lead far better, more rewarding lives thanks to him. Now he's broadened his impact in a huge way. Read this book, implement the ideas and you'll never look at your prices or your pricing policies in the same way again. You'll be richer in many ways because of it."
—Paul Dunn, founder and CEO, ResultsNet Australia, coauthor, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, www.resultsnetaustralia.com
"As a reader of hundreds of business books, I am thrilled when I come across one that has something new to say. Pricing on Purpose does just that. Instead of presenting a set of feel-good items to check off a list, Ron Baker encourages us 'to think with him, not like him.' He methodically builds his argument leading us through the labyrinth of pricing theory and encourages us to look at pricing as the strategic tool that it is rather than taking the lazy cost-based tactical approach of most businesses. To paraphrase Karl Marx in terms of Baker's book, 'Cost-based pricing is the opium of business.'"
—Ed Kless, Director, Partner Development and Recruitment, Sage Software
"Baker has done it again! Building on the core principles that he advanced in Professional's Guide to Value Pricing and The Firm of the Future, Ron Baker has again evolved thought leadership on the critical dynamics of value and pricing. Baker's latest work, Pricing on Purpose: Creating and Capturing Value, provides real-world examples and practical strategies that provide a framework for pricing optimization. His clarity of purpose and passionate call to action resonates in today's intellectual capital economy."
—Thomas Finneran, Executive Vice President, American Association of Advertising Agencies
"We love this book! With detailed research, thorough references, and recommendations for further reading, this could be considered a textbook. That it is so readable and engaging is a triumph. The chapter providing the epitaph for cost-plus pricing is worth many times the price of this book. 'Got price-sensitive customers? Wonder why? Read and stop weeping. Who's in charge of value in your company?' Baker asks. If you can't immediately answer, you'd better read this book. Bravo, Baker!"
—Paul O'Byrne and Paul Kennedy, partners, O'Byrne and Kennedy LLP, Chartered Accountants, United Kingdom, www.obk.co.uk
"Ron Baker is nothing short of brilliant, and his enthusiasm for pricing is contagious. Pricing on Purpose will add more value to your firm than anything else you could do. As usual in Ron's books, he presents cutting-edge ideas. There is no greater value to your company than to read Pricing on Purpose and implement its ideas."
—Scott Abbott, entrepreneur, former regional business development, manager, BDO Dunwoody, LLP, Manitoba, Canada
Download Description
Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition ""With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates."" Eric G. Mitchell, President, Professional Pricing Society, www.pricingsociety.com
Customer Reviews:
good on theory.......2006-08-28
the book is good in price theory, but it needs material about practical cases of how to price porfessional projects.
Ron Baker shows us how to price on purpose and with purpose........2006-07-17
This is essential reading for any professional service provider.
As the title suggests, understanding the why and how of 'creating and capturing value' will change the way you think about your services and how you deliver those services to your customers. Many professionals are trapped in the traditional ways of doing things and many try to be all things to all people. Ron Baker explains how professionals need to change and how to 'deliver' value, not just to customers, but to the right customers and at the right price.
you are what you charge........2006-07-09
Pricing on Purpose by Ron Baker is, quite simply, one of the best books on pricing on the market. It revolves mainly around the subjective theory of value as opposed to the theory of cost-plus pricing. Without encroaching on Baker's territory by going into too much detail (a task I fear I would fail horribly at anyway), the subjective theory of value states that price determines costs, and that costs do not determine price. The fact that this simple statement flies in the face of many classical economic theories and in the face of many companies' pricing strategies is well understood by Baker at the onset. As such, almost the first half of the book is devoted to laying the foundation for both value theories historically as well as on a practical level. The summation of this course of discovery, one which Baker himself had to learn the hard way while working as a CPA, is that cost-plus pricing does not optimize profits. The subjective theory of value, on the other hand, enables companies to "price on purpose," or put the customer at the front end of the value chain. The subjective value chain, as I call it, looks like this:
Customers > Value > Price > Costs > Product
This value chain (first introduced in Nagle and Holden's The Strategy and Tactics of Pricing) flips the traditional chain completely around, and for a very good reason. As value varies depending on customers, so does price vary depending on value. "Price-led costing" is the result, as the costs incurred to create the product depend entirely on the created value and the customers' willingness to pay for this value. Only after all of this is considered is the product developed.
This only scratches the surface of Pricing on Purpose and no review can fully capture the intellectual value of reading this or any of Baker's books. My suggestion is to read this book back-to-back with The Strategy and Tactics of Pricing by Nagle and Holden (the new fourth edition is by Nagle and Hogan). Ron Baker's magnum opus on pricing, Professional's Guide to Value Pricing (currently in its sixth edition), is the next on my pricing reading list and is supposed to fill in a gap in the field of pricing literature by providing a detailed analysis of how to implement value pricing for services. For anyone interested in value pricing or the theoretical grounding behind it, Pricing on Purpose would make an excellent starting point for framing the proper mindset to understanding more profitable applications of the art of pricing.
An excellent overview of a timely topic.......2006-07-07
Ron Baker has written an intriguing book which explores the theory and practice of pricing...from classical economic thinking to the psychology of price. The book is well researched, well considered and well written.
But most of all, it is readable. Lessons in creating and capturing value are richly illustrated by thought-provoking and often humorous stories. Why is movie theater popcorn so expensive? How do Starbucks and Evian get away with such price premiums? Why do men's shirts cost less to dry clean than women's?
Forget your preconceptions that pricing is a dry and arcane topic. Prepare to be simultaneously entertained and educated by Pricing on Purpose.
For anyone involved in any kind of pricing this is a must read book.......2006-04-09
Ron Baker's latest book confirms him as a thought leader in the field of value pricing. The topic is a crucial one for all business organisations. This is not just a specialist book about pricing and billing though. The content of the book is better summed up by its subtitle: "Creating and Capturing Value". That also sums up what business should be about, which is why this is such an important book.
Baker argues that value is created outside the firm in the hearts and minds of customers and is largely independent of the time or effort taken to create it. The focus for pricing decisions therefore has to be the customer's perception of value - what would customers willingly pay for this product or service? Getting it too high will lead customers to walk away. Getting it too low will damage customers' perceptions of value.
Baker rightly dismisses those who bemoan that their services have become a commodity. They have merely failed to create value for their customers. That value depends not only on the function of a product or service but on the whole design of the customer experience or transformation (ie demonstrated outcome).
Everything - at every point of contact with customers - must act to create a perception of value. Baker lists the 5 Cs of value:
1. Comprehend value to customers
2. Create value for customers
3. Communicate the value you create
4. Convince customers they must pay for value
5. Capture value with strategic pricing based on value.
Different customers will have different perspectives on value and this justifies differential pricing. Baker examines various strategies for ethical differential pricing such as skim pricing where a relatively high price is set initially (to capture early adopters willing to pay more) before lowering prices, perhaps with a slightly different product, for the mass market -think of hardback books, the newest mobile phones and iPods.
For me the most important question in the book is "Who is in charge of value in your firm?" If your answer to that question is "everyone" then it might as well be no-one. Two organisations - both accountancy firms - have taken a lead in appointing a Chief Value Officer.
Baker argues his case well with a thorough analysis and sound theoretical underpinning. Notwithstanding this, it is very readable (I read it during a five-hour flight) with extensive quotes and illuminating examples.
I for one am looking forward to Ron's next book in his series on intellectual capitalism which will deal with key performance indicators for value and pricing competence.
Book Description
1
Statistics of Financial Markets presents in a vivid yet concise style the necessary statistical and mathematical background for Financial Engineers and introduces to the main ideas in mathematical finance and financial statistics. Topics covered are, among others, option valuation, financial time series analysis, value-at-risk, copulas, and statistics of the extremes.
The underlying structure of the book, i.e. basic tools in mathematical finance, financial time series analysis and applications to given problems of financial markets, allows the book to be used as a basis for lectures, seminars and even crash courses on the topic.
A full set of transparencies can be downloaded using the registration card at the back of the book. The registration card also allows the use of the e-book version with links to world wide computing servers.
Customer Reviews:
Great intutive introduction to stochastic calculus.......2006-06-17
This book was such a relief after going through tens of books/lectures notes on stochastic calculus. Most math books give the theory behind Ito calculus (martingales, measure theory etc.), but fail to give the motivation and reasoning behind abstract definitions. This book does an excellent job in deriving many seemingly-complicated math formulas (or, theorems) using intuitive terms. It is an excellent read for people who have a reasonable background in probability theory, and are wishing to learn stochastic calculus (plus finance). I strongly recommend it to anyone who wants to learn the rudiments of Ito integral and see its applications in finance.
Great introduction to the Value at Risk measures.......2005-10-14
Got the friendly yellow paperback version. The book is in three major parts; Options, Time series and then Value at Risk.
The first section starts out well with an overview of Stochastic Processes and then moves on to Stochastic Integrals and Differential Equations. All of this is motivation to help with the pricing of Options, starting with European, then American and moving onto Exotics and Bond Options. It covers all the major points, though it is a little limited in the Exotics, it does have a good references to more thorough works.
The second section on time series works with ARIMA, ARCH and GARCH models.
The third section (labeled Selected Financial Applications) is mostly about the VAR though is has some really good commentary on the Volatility of Option Portfolios.
An added bonus is that you can download the PDF version of the book, and all the data for the examples from the web, with quite a neat one-time license.
I would recommend this book to people needing a good overview of the subjects listed above, and as a handy reference.
Book Description
In this landmark book, sociologist Viviana Zelizer traces the emergence of the modern child, at once economically "useless" and emotionally "priceless," from the late 1800s to the 1930s. Having established laws removing many children from the marketplace, turn-of-the-century America was discovering new, sentimental criteria to determine a child's monetary worth. The heightened emotional status of children resulted, for example, in the legal justification of children's life insurance policies and in large damages awarded by courts to their parents in the event of death. A vivid account of changing attitudes toward children, this book dramatically illustrates the limits of economic views of life that ignore the pervasive role of social, cultural, emotional, and moral factors in our marketplace world.
Customer Reviews:
A classic.......2006-05-07
When one begins reading about the history of childhood, one book is almost universally cited: this one. And with good reason -- it's a clear compelling study of a surprising change in the way children were viewed. Each chapter picks a particular topic (child labor, child burial, wrongful death) and amasses copious evidence to show a massive change in the way children were viewed, from purely economic actors (who aided with their parent's work) to priceless bundles of joy.
The evidence is artfully collected but hearing the same story again and again gets to be a little old. I wish that instead of simply amassing more evidence, Zelizer stepped back a little and investigated the causes of such a massive change or at least provided us with more details about her theory.
The shifting value of children.......2000-05-15
In this thoroughly researched and well-written book, Zelizer tackles a formidable and important subject: the shifting economic and social value of American children. Her point of entry into the discussion of the history of childhood rests on a clearly defined thesis: as the economic value of children decreased in the late nineteenth and early twentieth centuries, children's emotional and spiritual value gained ascendancy. Zelizar examines the vital roles of child labor and child work -- two very different, but related, concepts -- in the formation of the modern American child, neatly and compellingly charting the relationship between the nineteenth-century forebear and its twentieth-century counterpart. For example, the early twentieth-century child factory laborer represents the concept of child labor -- children who help to support their family by turning over their wages and working extra hours. The mid-to-late-twentieth-century child indulges in "child work" such as baby sitting or delivering papers, often earning an allowance he or she can keep since the object is to teach a child the values of money and responsibility. Zelizer offers explanations and rationales for such phenomena as the early twentieth-century rise of playgrounds in urban areas, the struggle of child actors to keep their hard-earned fortunes, and the history of the rise of black-market babies in the twentieth century. Zelizer's study is compelling for any reader and a must-read for anyone interested in children's history or children's literature.
Average customer rating:
|
Stochastic Finance
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
General
| Popular Economics
| Business & Investing
| Subjects
| Books
Finance
| Business & Investing
| Subjects
| Books
| Banks & Banking
| Corporate Finance
| Foreign Exchange
| Inflation
| Interest
General
| Business & Investing
| Subjects
| Books
General
| Applied
| Mathematics
| Science
| Subjects
| Books
Probability & Statistics
| Applied
| Mathematics
| Science
| Subjects
| Books
General
| Mathematics
| Science
| Subjects
| Books
General
| Applied
| Mathematics
| Professional Science
| Professional & Technical
| Subjects
| Books
Statistics
| Applied
| Mathematics
| Professional Science
| Professional & Technical
| Subjects
| Books
Stochastic Modeling
| Applied
| Mathematics
| Professional Science
| Professional & Technical
| Subjects
| Books
General
| Finance
| Accounting & Finance
| Professional & Technical
| Subjects
| Books
Look Inside Business Books
| Trip
| Specialty Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0387282629 |
Book Description
Since the pioneering work of Black, Scholes, and Merton in the field of financial mathematics, research has led to the rapid development of a substantial body of knowledge, with plenty of applications to the common functioning of the world’s financial institutions.
Mathematics, as the language of science, has always played a role in the development of knowledge and technology. Presently, the high-tech character of modern business has increased the need for advanced methods, which rely to a large extent on mathematical techniques. It has become essential for the financial analyst to possess a high degree of proficiency in these mathematical techniques.
Customer Reviews:
A 5-pager extended into a 150-pager.......2002-11-17
Why bother telling something in a long and cumbersome way, if you can say it straight? The authors of the book cover an important concept of the economic value to the customer and its application to sales/business strategy. However, the book will make anyone who received formal business education yawn. It lacks real-life examples AND IS OVERLY REPETITIVE. This could have been a nice and fresh magazine article, instead it turned into a stiff and boring hardcover book.
The ONLY way to sell.......2000-03-30
This book discusses VALUE. Value is not what you put INTO your products and services, it is what the customer GETS OUT. Three qualifiers of value are how much, how soon, and how sure--these are what the customer needs to know.
Value is applied to impact a customer's business--his profits. Profits come from the customer selling more and/or from reducing costs. Nothing else matters.
Four chapters summarize the value strategy: know your value, price your value, sell your value, and control your value. These chapters and this book are invaluable for getting away from selling on features and functions and, instead, competing on value.
This book is tremendous in its own right, and it is--or should be--the "prerequisite" for one of Hanan's other books, "Consultative Selling."
In summary, this is highly recommended for every company that sells products and/or services.
Average customer rating:
|
Value Pricing for the Design Firm
Frank A. Stasiowski
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
General
| Architecture
| Professional & Technical
| Subjects
| Books
Project Planning & Management
| Architecture
| Professional & Technical
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
Marketing & Sales
| Business & Investing
| Subjects
| Books
| Advertising
| Consumer Behavior
| Customer Service
| Marketing
| Public Relations
| Sales & Selling
ASIN: 0471579335 |
Book Description
Focuses on how to be competitive through pricing services based upon value to the client. Contains excellent advice on managing cost, contract types, pricing change orders, cost accounting techniques, negotiating methods, liability considerations, bidding approaches and much more.
Average customer rating:
- Grandpa for Sale by Dotti Endelr, Vicki Sansum, T. Kyle Gentry
- This book will definitely become a classic, beloved by young and old!
- The exuberant color illustrations perfectly complement this extravagant tale with a heartwarming moral.
- Big Hair and Big Dreams
- Not everything is for sale!
|
Grandpa for Sale
Dotti Enderle , and
Vicki Sansum
Manufacturer: Flashlight Press
ProductGroup: Book
Binding: Hardcover
Fiction
| Multigenerational
| Family Life
| People & Places
| Children's Books
| Subjects
| Books
Fiction
| Values
| Social Situations
| People & Places
| Children's Books
| Subjects
| Books
Picture Books
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Ages 4-8
| Children's Books
| Subjects
| Books
General
| Literature
| Children's Books
| Subjects
| Books
Similar Items:
-
Some Dog!
-
Nothing
-
Only a Cow
-
Old Penn Station
-
Duck, Duck, Goose
ASIN: 097292258X |
Book Description
As her Grandpa naps on the sofa, Lizzie minds the family antique store. When the extravagantly rich Mrs. Bradley Larchmont III enters the shop and begins a buying spree, she refuses to leave without bargaining for an unexpected item . . . Lizzie’s Grandpa! As the stakes rise, Lizzie imagines all of the fabulous things she could buy with the money she is offered. But what fun would a sailboat, an ice cream parlor, or an amusement park be without Grandpa? Readers will enjoy the clever play between gray tones and vivid color that illustrates Lizzie’s growing conflict. This farcical storyline, coupled with vibrant paintings, ultimately stresses the importance of family and friendship over material possessions and selfish, money-driven desires.
Customer Reviews:
Grandpa for Sale by Dotti Endelr, Vicki Sansum, T. Kyle Gentry.......2007-09-05
I loved this book. Great illustrations and good lesson about value of those you love. Would recommend for ages 4 and up.
This book will definitely become a classic, beloved by young and old!.......2007-07-20
One of my greatest joys in life is reading children's books (I enjoy writing them, too.) THAT said, let me tell you what I like about this wonderful book and its unusual, aesthetic illustrations.
First of all, I'm always on the lookout for an original idea, and what could be more unique than a child tempted by "big bucks" to sell her beloved Grandpa? Very clever of Dotti Enderle and Vicki Sansum to create this charming, fascinating concept.
Second: I'm captivated by the eye-pleasing color illustrations complementing the black-and-white background. Illustrator T. Kyle Gentry has a rare talent. I've seen that concept before but not too often. The first time I saw color on b&w was at a 1980s San Jose art show when artist Lee Hartman painted a handsome young man in b&w, the only color being his blue eyes. That piece of fine art was captivating, but I couldn't afford the large oil at the time, so I bought a small, limited-edition print instead. It's lovely.
But I digress! Sorry about that!
I also looooooooved this book because the characters are so real. Who wouldn't fall in love with young Lizzie and her Grandpa? The way these two authors described them was perfection. Wonderful, heart-warming characters that I'll remember all my life.
I even liked the elderly woman who was trying to buy Grandpa. Perhaps I should seek my next mate at a garage sale? Who would think of that? :)
Perhaps most important, this book is educational, teaching strong morals to children ... and we adults could learn something from young Lizzie too.
GRANDPA FOR SALE will definitely become a classic, beloved by young and old alike.
The exuberant color illustrations perfectly complement this extravagant tale with a heartwarming moral........2007-06-11
Co-authored by Vicki Sansum and Golden Spur Award nominee Dotti Enderle, Grandpa for Sale is a charming children's picturebook about qualities worth far more than money. When young Lizzie minds the family antique store, an imperious older woman named Mrs. Larchmont demands to buy the one antique not on sale - Lizzie's slumbering grandpa! As the women offers more and more money - five hundred, five thousand, ten thousand dollars - Lizzie dreams of all the wonderful and fun things the money could buy, but also remembers how valueless those things would be without Grandpa to share them. "Lizzie took a deep breath and leaned in. 'Mrs. Larchmont,' she announced, 'not everyone has a price and not everything is for sale.'" The exuberant color illustrations perfectly complement this extravagant tale with a heartwarming moral.
Big Hair and Big Dreams.......2007-05-27
Lizzie knows that she's capable of running Oldman's Antiques while her mother is out. But she doesn't expect the amazingly big-haired Mrs. Bradley Larchmont the Third to sweep into the store and fall in love with the one-of-a-kind antique displayed on the Louis XVI settee: Grandpa. Flashes of humor brightly illuminate the eventual lesson that not everything is for sale. The illustrator came up with some interestesting ways to illustrate Lizzie's big dreams as she wrestles with temptation.
Not everything is for sale!.......2007-04-19
Grandpa for Sale is an excellent book. It is written by Dotti Enderle and Vicki Sansum and illustrated by T. Kyle Gentry.
I am not sure which I like better in this book, the amazing illustrations or the original and thought provoking story. Gentry captures the essence of this story with his combination of black and white and color illustrations. There is color on every page which emphasizes the important parts of the story.
The story itself reminds me of when I was a child and how I would think "if I had a million dollars I would..." Lizzie, the main character, has the opportunity to fulfill her childhood fantasies but decides that they are not equal to the value of one beloved grandfather! A delightful story that my children thoroughly enjoyed (ages 10 and 7) and we will read again and again!
Product Description
Value pricing is becoming more common among attorneys and CPAs across the country. Everyone's talking about it, but very little has been written on how to implement this innovative, lucrative option. This resource is designed to provide CPAs, attorneys, and other professionals with the information needed to evaluate the economics of alternative billing methods. Professional's Guide to Value Pricing is an indispensable tool that will help practitioners implement the switch from hourly billing to value pricing, do away with timesheets, and perfect this method of pricing within their firms. This new edition features case studies -- real-world experiences from CPAs who are using this approach. This one-of-a-kind book also comes with a powerful CD-ROM containing all the essential checklists and sample agreements to begin implementing the value pricing model.
Customer Reviews:
A must read for any professional.......2007-02-12
I read this book on the recommendation of a friend, Paul Dunn. Paul had already set me up to become a value pricing (VP) fan as that what he lives and breathes, and so I was already in a positive frame of mind to read the book. Well, the book blew my mind! It delivered on all of my expectations and then some. If you are serious about making a difference in your business, then you absolutely have to read this book.
This book is not just for accountants and lawyers. It is for any service organisation that has a pricing policy. The science behind VP and how to value your services is incredible. And when you've read it, you'll see just how much common sense there is in VP.
We are now working on introducing VP into our firm and while it's not going to be all beer and skittles as we go through the process, what we can see as possible on the other side of VP, we know will make it all worthwhile.
Read and enjoy!
Outstanding help for professional services.......2006-08-18
The author Ron Baker get the point across well, that pricing by the hour is old fashioned to say the least and creates harm between you and the customer. He also shows clearly why value pricing is ethical and how to make the most of your marketing preactices. I would highly suggest this book. It is worth way more than the price!
The most important book to hit our profession in many years.......2001-09-24
Run, don't walk, to order your copy of this book. Ron Baker does for pricing our services what Montgomery did for Auditing.
What a novel idea, to get paid for the value of the services that we provide to our clients.
Ron Baker's goal, as he so aptly describes it, is "to trash time sheets forever". Keeping track of time is the biggest waste of time ever perpetrated on professionals. Accountants have become slaves to the concept of "the almighty hour". We are not selling hours but intellectual capital.
Ron takes you through every step necessary to start your trip to successful value pricing. You will learn exactly how to present this to your existing clients. You will also learn how to use a change order when there turns out to be hidden surprises that no one anticipated. He will explain the concept of service guarantees as an excellent way of gaining new clients and show you in detail how to draft service agreements to use. The book comes with a CD-Rom that has many forms and agreements referred to in the book.
I don't know too many people who are thrilled about the idea of having any work done for them without knowing exactly what the cost will be. It's like boarding an airplane in Los Angeles, flying to New York, and being told your fare will depend on how many minutes you're in the air.
Ron Baker is truly one of the very few original thinkers in the accounting profession. Listen to him; learn from him, and I promise you that you will improve your professional life and most important, your bottom line as well.
Wish I had read this book 20 years ago.......2001-08-31
I bought this book on a trial basis, due to its cost. It came on a Friday, and I scanned it that night. I wrote the check next morning.
This book changed my attitude about my profession. I was ready to quit. Burned out, tired, frustrated, and angry.
Within one month, I had identified 5 major clients and had more than doubled the revenue from those clients. My staff is happier because they feel they are being treated as professionals and generating fees more in line with their abilities. We have "dismissed" several non-productive clients, and haven't missed the revenue. We work fewer hours at more enjoyable work and actually make more profits. It has positively affected my home life as well.
This book will change your life.......2000-01-26
Having read the previous edition of this book for just 20 minutes I e-mailed the author to tell him that "I have seen this book described as the most important book in the profession. Without a shadow of a doubt, it will change my life."
The new chapters make this latest edition even better. Read the chapter on Total Quality Service to understand how to compete in the future. Ron Baker will completely change your views on pricing professional services. You will start to charge what you are worth with a consequent improvement in both income and self esteem.
Recently I was in a group of 70 accountants who listened to the author speak on Value Pricing for just ten minutes. At the end he received a standing ovation. In my 30 years in the profession I have never seen accountants show such enthusiasm for a speaker and his subject.
If you want to change your professional (and personal) life for the better buy this book.
Average customer rating:
|
Smarter Pricing: How to Capture More Value In Your Market (Financial Times)
Tony Cram
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Hardcover
General
| Business & Investing
| Subjects
| Books
Pricing
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Telemarketing
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Management
| Sales & Selling
| Marketing & Sales
| Business & Investing
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0273706136 |
Average customer rating:
|
The Appraisal of Real Estate
Manufacturer: Am. Inst. of Real Est. Appraisers
ProductGroup: Book
Binding: Hardcover
ASIN: B000F8U99E |
Product Description
Ruby cloth hardcover edition of Texas State Real Estate Salesman, Broker and Appraiser License education pre-requisite textbook. Covers basic fundamentals of determining the market and intrinsic value of real estate and improvements. This is an introductory survey course covering industry standard practices and techniques in a general overview. A good primary text for ingenue professionals.
Books:
- Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
- Principles of Financial Engineering (Academic Press Advanced Finance)
- Principles of Financial Engineering (Academic Press Advanced Finance)
- Productivity and Reliability-Based Maintenance Management
- Quantitative Trading Strategies (The Irwin Trader's Edge Series)
- QuickBooks 2007 The Official Guide
- Reading Financial Reports For Dummies
- Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance
- Restaurant Financial Basics
- Schaum's Guideline of Managerial Accounting
Books Index
Books Home
Recommended Books
- Guide to Fly Fishing Knots: A Basic Streamside Guide for Fly Fishing Knots, Tippets, and Leader Form
- Architectural Graphic Standards, Tenth Edition
- The Economics of Contracts: A Primer, 2nd Edition
- The Encyclopedia of Restaurant Forms: A Complete Kit of Ready-to-use Checklists, Worksheets, And Tra
- The Structure and Dynamics of Networks:
- American Girls About Town: They're Not Just the Girls Next Door....
- 101 Best Cover Letters
- Economic Apartheid in America: A Primer on Economic Inequality and Security
- The Noblest Triumph: Property and Prosperity Through the Ages
- The Monk Who Vanished