Book Description
Microsoft Office Sharepoint Server 2007 is the in-depth, one-volume guide to administering Office SharePoint Server 2007direct from the experts. Get comprehensive information to plan, deploy, administer, and support Microsoft Office SharePoint Server 2007. With this Administrators Companion, you get mission-critical information in a single volumestraight from the experts.
Customer Reviews:
A great starting point.......2007-06-26
With most new products you have to start somewhere and for those that are familiar with SP2003 but have no idea with 2007 or are new to SPS2007 then this is a great starting point to learn the architecture behind it all a reference guide to assist when you not 100% sure on doing something as an administrator.
Not for developers.......2007-05-13
Great book for pre-sales and administrators. But too much information in this book does not give crispy answers to questions
Sharepoint encyclopedia...........2007-05-05
It discusses everything you need to know with regard to MOSS 2007 but never really makes a point or stands out in any area. I read it and I feel like I am reading an infomercial about it and at times it lays out things you can do but it is not focused or useful in terms of diving into Sharepoint functionality or pointing out ways to actually get anything satisfying accomplished.
if you use MOSS 2007, you need this book!.......2007-04-11
This is the "real" documentation for MS Office sharepoint server 2007. I believe they should have included a pdf version with each licensed version of the server.
Contributing Authors Make it Worthwhile.......2007-04-11
When the "principle" author turns the writing reins over to others, the contents of this book becomes worthwhile. Unfortunately, that does not happen often enough. In reading this book I am reminded of the Calvin and Hobbes cartoon where Hobbes asks Calvin why he is not going to school. Calvin replies that he is just going to go on talk shows and hype himself.
Don't buy into the hype. If you do, you are going to feel very lonely with this Administrator's Companion. Scot Hillier's books, although they have a developer focus, offer a lot more than this book does for the administrator.
Book Description
Workflow is the glue that binds information worker processes, users, and artifacts. Without workflow, information workers are just islands of data and potential. Workflow in the 2007 Microsoft Office System details how to implement workflow in SharePoint 2007 and the rest of the 2007 Office System to help information workers share data, enforce processes and business rules, and work more efficiently together or solo.
This book covers anything you're likely going to need to know -- from what workflow is all about, to creating new Activities; from InfoPath forms to ASP.Net forms; from the Rules Engine to the object model. There's even a section on integrating Office 2003 clients with SharePoint 2007 workflows. You'll come away from reading this book with solid knowledge of how to implement workflow in the new world of Office and SharePoint.
Customer Reviews:
Crutial Information about Asp.Net Task Forms is missing.......2007-09-14
Wanted to know about aspx forms dev-n-dep for sharepoint 2007 workflows. Found no code samples online [all samples online talk about infopath :-(]. From the table of contents thought that this book will be good BUT unfortunately it is NOT. It is missing a crutial information about dev-n-dep of .aspx custom TASK forms.
This book explains about custom TASK forms using InfoPath BUT NOT USING ASPX!!!
Otherwise this book is excellent from Asp.Net dev-n-dep viewpoint.
Nice person.......2007-07-23
I read half of this book over the weekend when I didn't have the possibility to connect to the net and then it is useful. But it is a little bit to much screen dumps etc. and we inherit from this class and I don't know why or "I am not a good programmer" so for someone that wants a first introduction to Workflow in Sharepoint then this book or do some free web training can be recommended. For a deeper understanding of workflow this is not a book. Maybe that Sharepoint workflow book is not written yet.
Some good points that I like is the connection with Sharepoint Office and what the vision is as I am still having my customers running 2003 that is useful...
All the Essentials.......2007-04-27
I agree with many of the reviews already written. This is a well organized and to the point tutorial on workflows with the Office system. I skimmed through once to get the high level overview, and dove into chapter 6 to get into designing workflows in visual studio very quickly.
As was pointed out in another review, the author is 'conversational' but I didn't feel like it hurt the book at all. I guess that is a matter of personal preference. Overall, this book was very helpful and I would highly recommend it.
Fantastic WF+MOSS 2007 reference.......2007-03-27
I struggled with workflows, especially integreating the webified versions into MOSS 2007 Forms Server going back to the very early beta days. While I was able to get them to work, some concepts were hazy to me. David's book brought it all together with some fantastic examples. If you're new to WF, this first section will address the core concepts... no need to go out and get another workflow book. The three chapters on creating a custom activity, creating a sequential & statemachine workflow, and making it available over the web via Forms Server are fantastic.
Only reason I'm not giving it a 5 out of 5 is because the book is very conversational. A book of this type should be more reference, not "chatty."
Outstanding coverage of a difficult topic.......2007-03-14
I have been creating workflows in SharePoint 2007 since early in the beta. The process is challenging and - at times - frustrating. David has done an excellent job providing the details and examples necessary for developers to be successful. You will find answers in this book that are not available from any other source.
Book Description
This exciting Premium Edition includes sufficient material for a first course on Office 2003 applications. Train students with our Premium Edition SAM Training Companion CD and help students reinforce key skills with case studies and tools on the Online Companion.
Customer Reviews:
the book.......2007-10-01
it got in at a pretty good pace but it was in a rather ugly condition.
Good Resource.......2007-05-12
This is an excellent book for someone with a basic to moderate knowledge of office products who wants to learn more. The book does a good job of covering basic concepts and an excellent job of describing the different methods and shortcuts to perform a particular task.
SHELLY CASHMAN'S BOOKS ARE GREAT.......2007-03-08
I have used Shelly Cashman's books since 1988. A step-by-step learning tool that you cannot go wrong with. After you used this book or any in the series you will not try another. The SAM Training Companion CD and the Fast Cards that are with the book are very helpful. The OTHER WAY BOXES AND QUICK REFERENCE SUMMARY can get you out of any situation you get yourself into. The IN THE LAB projects after each chapter are a excellent way to reinforce your skills.
When I need to learn something new or update my skills I reference Shelly Cashman Series first. Or I just do not learn it!!!
Average customer rating:
- Office 2007 Inside/Out
- The eBook is GREAT!
- All You Ever Wanted To Know About Office 2007
|
2007 Microsoft Office System Inside Out
Manufacturer: Microsoft Press
ProductGroup: Book
Binding: Paperback
Software Development
| Software Design, Testing & Engineering
| Programming
| Computers & Internet
| Subjects
| Books
Office
| Applications
| Microsoft
| Computers & Internet
| Subjects
| Books
Graphic Design
| Computers & Internet
| Subjects
| Books
| 3D Graphics
| Adobe FrameMaker
| Adobe Illustrator
| Adobe InDesign
| Adobe PageMaker
| CAD
| Desktop Publishing
| Electronic Documents
| General
| Information Visualization
| Interface Design
| Printing
| Reference
| Rendering & Ray Tracing
| Scanning
| Typography
| Web Design
General
| Accounting
| Business
| Software
| Computers & Internet
| Subjects
| Books
General
| Software
| Computers & Internet
| Subjects
| Books
General
| Computers & Internet
| Subjects
| Books
Look Inside Computer Books
| Trip
| Specialty Stores
| Books
Similar Items:
-
Windows Vista Inside Out
-
Windows Vista(TM) Resource Kit
-
Microsoft Office Outlook 2007 Inside Out
-
Microsoft Office Excel 2007 Inside Out
-
Advanced Microsoft Office Documents 2007 Edition Inside Out
ASIN: 0735623244 |
Book Description
This book packs hundreds of time-saving solutions, troubleshooting tips, and workarounds for using the 2007 release of Microsoft Office. Whether you are upgrading from Office 97 or Office 2003, youll be able to dig in to the work-ready resources that help you take your Microsoft Office experience to the next level. This comprehensive guide to the 2007 Microsoft Office suites helps you navigate new features and capabilities in the Office programs you use everyday, including the new, easy-to-use user interface and new formatting and editing capabilities. Youll learn how to use the new graphics features in Microsoft Office Excel and Microsoft Office PowerPoint, create a database with Microsoft Office Access, and manage tasks by using Microsoft Office Outlook and more.
Customer Reviews:
Office 2007 Inside/Out.......2007-09-26
This book is pretty good for somebody that doesn't know anything about using Microsoft Office. If you are an advanced user, this book is too basic.
The eBook is GREAT!.......2007-08-28
I find myself buying the InsideOut series, even if I have other books on a topic, because of the included eBook. I love the fact that I always have the information on my computer and can search it for whatever I need. This book is not very detailed, but it helped me with relative references in Excel just last week. I opened the eBook, searched for "relative reference" and found what I needed. Paid for the book, in my opinion. Oh, and I use the hardcover to page through and look for new information, when I have the time.
All You Ever Wanted To Know About Office 2007.......2007-05-12
This is a very comprehensive and detailed reference book for Office 2007. I have found it invaluable as a reference tool when I can't get Office to do something I want it to do. Just check in the index, read the very clear description and instructions and I am on my way!
VERY thick manual that is a book for both the beginner as well as the advanced user of Microsoft 2007
Book Description
"Microsoft Office InfoPath represents a revolutionary leap in XML technologies and a new paradigm for gathering business-critical information. I am delighted that Scott Roberts and Hagen Green, two distinguished members of the InfoPath product team, decided to share their experience in this book."
--From the Foreword by Jean Paoli, cocreator of XML 1.0 and Microsoft Office InfoPath
Microsoft Office InfoPath 2007 offers breakthrough tools for gathering, managing, and integrating business-critical information, and creating efficient forms-driven processes. Two longtime members of Microsoft's InfoPath product team have written the first comprehensive, hands-on guide to building successful XML-based solutions with InfoPath 2007.
The book opens with a practical primer on the fundamentals of InfoPath form template design for information workers and application developers at all levels of experience. It then moves into advanced techniques for customizing, integrating, and extending form templates--with all the code examples and detail needed by professional developers.
Learn how to:
- Design form templates: create blank form templates, insert and customize controls, use advanced formatting, and construct and lay out views
- Work with data: start with XML data or schema, manually edit data sources, and understand design-time visuals
- Add custom business logic to forms, and integrate them with other applications
- Retrieve and query data from external data sources, including XML files, databases, SharePoint lists, Web services, and ADO.NET DataSets
- Submit and receive form data using ADO.NET
- Save, preview, and publish to e-mail, SharePoint, and more
- Build reusable components with template parts
- Create workflows with SharePoint and InfoPath E-Mail Forms
- Administer Forms Services and Web-enabled form templates
- Build advanced form templates using C# form code, custom controls, add-ins, and the new InfoPath 2007 managed object model
- Design form templates using Visual Studio Tools for Office (VSTO)
- Update, secure, and optimize your form templates
List of Figures
List of Tables
Foreword
Preface
About the Authors
PART I: Designing Forms
Chapter 1: Introduction to InfoPath 2007
Chapter 2: Basics of InfoPath Form Design
Chapter 3: Working with Data
Chapter 4: Advanced Controls and Customization
Chapter 5: Adding Logic without Code
Chapter 6: Retrieving Data from External Sources
Chapter 7: Extended Features of Data Connections
Chapter 8: Submitting Form Data
Chapter 9: Saving and Publishing
Chapter 10: Building Reusable Components
Chapter 11: Security and Deployment
Chapter 12: Creating Reports
Chapter 13: Workflow
Chapter 14: Introduction to Forms Services
Part II: Advanced Form Design
Chapter 15: Writing Code in InfoPath
Chapter 16: Visual Studio Tools for Microsoft Office InfoPath 2007
Chapter 17: Advanced Forms Services
Chapter 18: Hosting InfoPath
Chapter 19: Building Custom Controls Using ActiveX Technologies
Chapter 20: Add-ins
Chapter 21: Importers and Exporters
Appendix: Further Reading
Index
Customer Reviews:
The InfoPath book to judge all other InfoPath books by.......2007-06-16
This is the first InfoPath book I have found answers every question I have had about InfoPath. The beauty of this book is although it does cover a lot of the technical side of InfoPath it also deals with some of the simpler solutions that are best achieved with just the InfoPath designer and declarative logic. With an easy to read style and lots of samples this book has become the definitive InfoPath resource in my technical library.
If you're just beginning with InfoPath this book is for you. If you've creating solutions with InfoPath since day one I'm still confident that this book would be a worthwhile investment.
Good job guys!
Great Detailed InfoPath 2007 Book .......2007-03-30
This book is a great narrative style resource for learning all of the elements and techniques in InfoPath 2007. The style of writing is a bit different as it has more of a reading focus than a reference focus. So if you are looking for solely a reference book you might want something different. The authors are TOP NOTCH though and do an excellent job.(Especially with Forms Services gotcha's/warnings) The demos/samples/sample forms they let you download from the Addison Wesley website are WELL WORTH THE EFFORT of getting and are a great learning tool.
A comprehensive resource for InfoPath and Forms Services 2007.......2007-03-05
This book was written by two Microsoft employees focused on InfoPath, and includes a foreword by InfoPath cocreator Jean Paoli. At ~1,200 pages, it's a timely and thorough resource for developers who need to understand InfoPath and Forms Services, including coverage of VSTA, VSTO, and other related topics. It's unsurprisingly a largely accentuate-the-positive book, but it also includes useful summaries of, for example, features that can be used in the InfoPath client but not in Forms Services.
XML with little or no programming.......2007-03-04
As XML has become the industry standard, Microsoft has increasingly oriented its Office suite to use it. The latest result is this enhanced InfoPath, in its 2007 incarnation. The book is divided into two parts. Each targeting a different audience.
The first part is aimed at a general purpose Office user, who is not assumed to be a programmer. It addresses what is a problem plaguing XML. If you want to make a new XML schema to use as a template for future data instances, you often have to write the explicit XML tags. Unfortunately, the syntax can be overwhelming to many. Plus, explicitly writing the tags is extremely error prone. What InfoPath has done is make an easy to use graphical front end. Far friendlier to the user. This user interface then can generate a schema in a robust fashion. Even people capable of editing schemas directly might still want to use what Microsoft has provided.
Along these lines, chapter 5 is a good example. While not perhaps directly concerning schema, it tackles the problem of validating what the user types into a form. It follows the approach that you should clean up your data as early as possible. Preferably before it even gets into the database. The UI lets you impose constraints on the user input into various fields of your form, by offering dialog windows with many options.
All commendably straightforward.
The second section of the text is mostly for programmers, who have already written code for Office.
Book Description
Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting help to master the fundamentals of working with Office 2007, including how to navigate the new user interface. With coverage of core Office programs, and highlights of new programs, you will learn how to create professional-quality documents, powerful spreadsheets, and compelling slide presentations. You will also discover how to get your Web site up and running, how to take notes electronically, and how to manage your e-mail communications and workday. Youll even step through the fundamentals of working with Microsoft InfoPath forms and collaborating with Microsoft Office SharePoint, Microsoft Office LiveMeeting, and Microsoft Office Groove.
Customer Reviews:
Microsoft Office System Step by Step.......2007-03-23
This is a wonderful book for someone with little experience with any version of Microsoft Office. It is very basic. However, if you are already very comfortable with, say, Office 2003, you may want to consider buying a more advanced book.
Book Description
- Revised and updated to cover changes to all of Office's applications and productivity tools
- Offers beyond-the-basics coverage of Office word processing, spreadsheets, presentations, e-mail, databases, and desktop publishing
- Covers Word, Excel, Access, PowerPoint, Outlook, Publisher, productivity tools such as Microsoft OneNote, and SharePoint
- Thoroughly updated to cover the new Office interface as well as new features in each application
Customer Reviews:
Great Reference Book!.......2007-08-13
Being new to any Microsoft Office product, when I purchased Office 2007, I was pretty lost. Microsoft's on-line tutorials were useless, so I purchased Office 2007 for Dummies, thinking I would use it mostly as a reference. It was so well written and easy to understand, I actually read the entire book, and am looking forward to using Publisher and Power Point (I initially purchased Office for Word and Excel). I found working with Office 2007 easy after reading this book, and have had to utilize the book as a reference very minimally. Utilizing the table of contents and index, I can quickly locate what I am looking for. I am sure this book saved me hours of frustration by laying out the concept behind the Office 2007 design, and showing me how to quickly hunt for commands that I know are there (from reading about them in the book). I am sure my learning time was greatly reduced. Great job Peter Werverka!
All in One Desk Reference for Dummies-Office 2007.......2007-07-29
Excellent reference guide for the new Microsoft Office 2007. Without it I would have been stumbling around trying to figure out some of the functions as this new edition is very different.
Great Product!.......2007-07-10
Mail delivery was faster than I thought - and the reference book is being used every day. The manual we got with the program did not explain half of what I needed and this reference is easy and fast!
Extremely Helpful Book!.......2007-06-26
The Office 2007 All-In-One Desk Reference for Dummies is very helpful for someone trying to weather the transition from previous versions of Microsoft Office to the new Microsoft Office 2007. This book not only covers common office applications, but gets into more detail for each program (Word, Outlook, Excel, Access, etc.) I would highly recommend this book to anyone who needs an easy-to-follow guide to the new software.
good reference for Office 2007.......2007-06-02
I don't consider myself a "dummie" but this was the 1st book of the dummies series that I have purchased. I purchased it to get acquainted with the new features in Office 2007.
I like the fact that the book has so much information on all the programs in Office 2007; tips, reminders, and warnings.
I won't sit and read the entire book but see using it as I take on projects using the new programs. I did not purchase the on-line version but I am considering that option so I can access the information even when I am at school/work.
Book Description
A part of the Illustrated series offering a visual, flexible approach to learning the basic Microsoft Office 2003 skills.
Customer Reviews:
Exploring Microsoft Office 2003 Vol. 1 by Robert Grauer.......2005-09-27
Book as described and in good condition; received it in a timely fashion. Would buy from again.
An Extended Handbook to Microsoft Office........2005-05-03
EXPLORING MICROSOFT OFFICE 2003 VOLUME 1 is a textbook that is basically an extended handbook on Microsoft Office. The book has what I would consider six major sections: basics of Microsoft Windows XP, Microsoft Word, Excel, PowerPoint, the Internet and the world wide web, and some essential computing concepts. The sections dealing with Windows, Word, Excel, and PowerPoint contain all kinds of helpful hands-on exercises. The Internet and essential computing concepts sections don't have quite as many exercises and contain a little more book rather than hands-on knowledge. To be completely honest, this book is rather boring to read and work through on one's own. However, when used in conjuncture with a class, it makes a great tool.
Book Description
"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
-
Patrick J. McKenna, a leading international consultant to professional service firms
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-
David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-
Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-
Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-
Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-
Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Download Description
"August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough."
-Gerry Riskin, Partner, Edge International
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC
coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.
Customer Reviews:
Marketing 101, 201, & 301 for Professional Services.......2005-08-31
This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services. An unusual blend of (clear and lucidly stated) theory about marketing, and real-world insights into obstacles clients can throw up--not to mention the high barrier of internal resistance that "professionals" instinctively erect when asked to be marketers--this should be your starting point if you're facing the complexities of marketing in this environment.
Think that "marketing is just common sense?" Think again; it's both a discipline and an art. Aquila and Marcus will guide your hand at both.
Gerry Riskin (co-author Herding Cats and Beyond Knowing.......2005-06-12
August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough.
Required reading for my marketing leaders.......2004-09-25
August Aquila and Bruce Marcus have written a clear and comprehensive view of what every accounting or law marketer needs to know about this new, unprecedented professional services environment. Their book not only explains the new environment, but it's also a rich primer of practical "how-to" advice on all the marketing tools available to the professional services marketer. Strategy is fine, but I find that few books get down to the step-by-step implementation tactics involved in winning new business like this book does - that's one of its best points of differentiation. After reading it, I bought copies for every one of my regional, industry, service line and national marketing leaders.
Aquila and Marcus Deliver Practice Advice for Success.......2004-09-07
In "Client at the Core: Marketing and Managing Today's Professional Services Firm," (Wiley, 2004) August J. Aquila, based in Minnetonka, Minn., and Bruce W. Marcus, in Easton, Conn., a pair of veteran consultants, combine their considerable experience, skill and insight into a veritable strategic planning operator's manual for today's consulting firm.
From the outset, they acknowledge "the professional world doesn't need another book on how to write a press release or write a brochure or run a seminar."
Instead, they provide a new perspective on the crucial subject of how to keep firms relevant to the needs of the marketplace -- mainly, creating clients and building a marketing culture.
They don't get tied up in ideas like "vision," or "mission."
Instead they talk about the new realities of the 21st Century and professions in turmoil: dot-coms gone bust, a stock market meltdown, and a rash of frauds, defalcations, misuse of corporate funds; and then a reformist reaction, still unfolding, that the authors term "a helter-skelter regulatory rush that was at least as punitive as it was appropriate. It would seem that the regulatory garment was cut to fit all, when all don't wear the same size."
"The time is past when just the presence of the professional was its own comfort factor. It's long been believed that the concept of the professional was so exalted, and so trusting, that people accepted advice unquestioningly. No more. The scandals of 2002 and 2003 seem to have bred a diminished - if unwarranted -- respect for professionals," they say.
"Traditionally, professional services have been a seller's market," according to Aquila and Marcus. But now the tables are turned. "It is now a buyer's market."
For today's professionals, here are six lessons you can take to the bank according to the authors:
1. Clients are more sophisticated. They no longer accept advice without questioning, challenging, demanding more reasoning and detail.
2. Because of the complexity of business today, clients demand that their professionals know more about the client's business and industry than ever before.
3. Professional services always function best when trust is at the heart of the relationship, but the corporate scandals of recent years have eroded that trust. That trust must now be regenerated. And the workings of trust are more important in the new economy than in the old.
4. Once the narrow structures of a profession were sufficient to serve clients. But clients now demand a broader spectrum of capabilities. The more broadly educated and well-rounded professional is the one with the greater advantage in meeting the needs of today's client. Clients demand that accountants know more than the basic skills of accounting.
5. Competition is now a fact of life. Clients know they have a choice.
Clients know the difference between marketing promises and professional services delivery. Today's client demands more real service and solutions -- not just a warm personal relationship.
To Aquila and Marcus, the new paradigm of professional services requires a new demand for partnership with the client and new participatory skills.
As they say: It's a buyers' market. Get used to it.
(...)
Focus on Application.......2004-08-22
"Meaty and rich with texture. The authors understand the application of marketing concepts to the CPA profession at a very deep level, and communicate clearly and concisely."
"Every page was another 'Yes!' when reading about the application of marketing principles to the CPA world. The authors nailed it."
Books:
- MP Financial and Managerial Accounting: The Basis for Business Decisions w/ My Mentor, Net Tutor, and OLC w/ PW (Financial and Managerial Accounting)
- Operations Research: An Introduction (8th Edition)
- Pricing on Purpose: Creating and Capturing Value
- Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
- Principles of Financial Engineering (Academic Press Advanced Finance)
- Principles of Financial Engineering (Academic Press Advanced Finance)
- Productivity and Reliability-Based Maintenance Management
- Quantitative Trading Strategies (The Irwin Trader's Edge Series)
- QuickBooks 2007 The Official Guide
- Reading Financial Reports For Dummies
Books Index
Books Home
Recommended Books
- Goodnight Moon
- Air Force One: The Final Mission
- The Cancer Stage of Capitalism
- The Asian Contagion: The Causes and Consequences of a Financial Crisis
- The Next Global Stage: The Challenges and Opportunities in Our Borderless World
- A Savage Place
- Under Construction: The Gendering of Modernity, Class, and Consumption in the Republic of Korea
- Corporate Boards that Create Value
- The Geography of the Canadian North: Issues and Challenges
- This Pen For Hire: A Jaine Austen Mystery