The CISM Prep Guide: Mastering the Five Domains of Information Security Management
Average customer rating: 2 out of 5 stars
  • Outdated: Better to spend your $$ on the ISACA prep books instead.
  • Outdated beyond usefulness.
  • CISSP or CISM?
  • Question Errata Link
  • You can do better
The CISM Prep Guide: Mastering the Five Domains of Information Security Management
Ronald L. Krutz , and Russell Dean Vines
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471455989

Book Description

* Prepares readers for the Certified Information Security Manager (CISM) exam, ISACA's new certification that launches in June 2003
* CISM is business-oriented and intended for the individual who must manage, design, oversee, and assess an enterprise's information security
* Essential reading for those who are cramming for this new test and need an authoritative study guide
* Many out-of-work IT professionals are seeking security management certification as a vehicle to re-employment
* CD-ROM includes a Boson-powered test engine with all the questions and answers from the book

Customer Reviews:

1 out of 5 stars Outdated: Better to spend your $$ on the ISACA prep books instead........2006-10-22

I sat through the first of a few local ISACA CISM review sessions for the Dec 2006 exam today. I brought this book along for class (and CISM certified instructors) to see since the sample exam questions within are quite a different focus than those found in the ISACA's 3 prep books. Today's review session had notes provided directly from the CISM sponsoring organization. The ISACA's sample questions provided today didn't delve into the technical level found in this book's sample exam questions. I agree with a previous reviewer, this book seems to have more of a CISSP focus than a CISM focus at this time. I will focus my prep efforts for the Dec 2006 exam on the 3 books from ISACA (Exam guide, Q&A & Explanations, & Q&A and Explanations Supplement.) However, I will keep this book as an additional resource for my next year's prep for the CISSP exam. From what I see, while not set up by the CISSP domains, the technical detail level in this book is better suited for the CISSP exam prep. At the time/date of this posting, the Peltier/Peltier CISM prep book hasn't been released.

1 out of 5 stars Outdated beyond usefulness........2005-08-03

Be advised: this book may have been relevant a couple years ago, but not anymore. ISACA has updated and slightly reorganized the exam. I believe this book actually interferred with my prep. The ISACA study guides and applicable experience are plenty to pass this exam (worked for me). Good luck.

3 out of 5 stars CISSP or CISM?.......2005-06-13

I bought this book because there is no other book available (prep guide) that covers the CISM. As I read through the book there is an explicit sentence that reads "to better prepare you for the CISSP exam"; which test is this preg guide for? If you're going to cut and paste from similar works you've done in the past at least do the readers a favor and use the find/replace all function :). Overall it was a good read and I'll keep it around as a reference.

3 out of 5 stars Question Errata Link.......2004-03-31

Co-author here. It has been brought to Dr. Krutz' and my attention that several errors in the CD questions were not corrected per our instructions prior to publication. Wiley has published a link to the CISM Prep Guide question errata sheet @:

http://www.wiley.com/legacy/compbooks/updates/cismprepgd/index.html

The errata sheet in pdf format can be also found @: www.rdvgroup.com/CISM

As to the reader's response that someone in Wiley stated that we weren't the authors of the questions, Dr. Krutz and I were unable to find who told him (at least no one admitted it). Other than the errors which should have been corrected by the publisher, we are solely responsible for the quality of the questions.

Russell Dean Vines

1 out of 5 stars You can do better.......2004-02-22

The product details are the first giveaway - 456 Pages?
My book finishes at page 433. Anything of substance in the book
finishes where appendix A starts at Page 259. In other words there is a lot less to the book than the stated 456 pages. The CISM is considered to be a rival to the CISSP by some, and Krutz & Vines made a decent job with the CISSP Prep Guide (Gold edition). What happened here ?
The Boson questions are woeful with numerous mistakes. I gave feedback to the publishers and was informed that "The publisher and author have acknowledged that this is an error created by the question writer hired to write the questions for the CD test" Were Mr Krutz and Vines too busy to even QA the questions, let alone write them?
Mastering the SAP Business Information Warehouse
Average customer rating: 4 out of 5 stars
  • Lots of concepts and theory. Very little hands-on guidance.
  • Great Overview of SAP BW/NetWeaver Architecture
  • Good to have overview of BW of SAP
  • Um livro decepcionante
  • Good Book
Mastering the SAP Business Information Warehouse
Kevin McDonald , Andreas Wilmsmeier , and David C. Dixon
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0471219711

Book Description

"This book is insightful and thought-provoking for even the most seasoned SAP BW individual."
—Richard M. Dunning, Chair, American SAP Users Group

Written by the leading experts in the field, this comprehensive guide shows you how to implement the SAP Business Information Warehouse (BW) and create useful applications for business analysis of company-wide data. You'll quickly learn how to design, build, analyze, and administer the data and information in the SAP BW component. The authors present the material in a way that reflects the process an organization goes through during a software implementation.

They begin with an introduction to the fundamentals of data warehousing and business intelligence, helping you determine if SAP BW is right for your organization. The book then focuses on the business content and options available when trying to deliver value from the data stored in the SAP BW. And it includes a methodology for implementing the BW, such as data modeling and techniques for capturing and transforming data.

With this book, you'll discover the options available in SAP BW 3.0 and explore a new way to drive business performance. It will show you how to:

The companion Web site provides useful guides and templates for configuring your system, industry case studies, and additional updates.

Customer Reviews:

2 out of 5 stars Lots of concepts and theory. Very little hands-on guidance........2007-08-15

This book does a good job of explaining BW concepts and theory. But there is no hands on guidance or step by step walkthroughs. After I understand the general workflow and overview of what is supposed to happen, I needed other books and guidance to figure out the specifics of what needs to get done.

For an SAP expert new to cubes and associated concepts, this would probably be very helpful. For someone like myself, who has used a few other BI/cube products, but is new to SAP, this book is a poor choice.

5 out of 5 stars Great Overview of SAP BW/NetWeaver Architecture.......2007-07-17

This book does an excellent job of decoding the architecture of SAP BW/NetWeaver BI. I use the term "decoding" because SAP naming conventions are arcane to say the least. After reading this book you will have a much better understanding of how all SAP's data warehouse components work together, as well as to be able map SAP terms to industry standard terms. I found Chapter 7, "Data Access, Analysis and Information Distribution," to be particularly helpful in learning how third-party BI tools connect to SAP BW. The authors demonstrate a high degree of technical expertise, along with a very clear and succinct writing style. This is the best book I've read about SAP BW/NetWeaver.

3 out of 5 stars Good to have overview of BW of SAP.......2007-02-23

This gives you good functional overview but not details for developers.

1 out of 5 stars Um livro decepcionante.......2007-02-04

Comprei o livro baseado nos comentários, e nas informações divulgadas pela editora. Na contracapa a editora escreve: "the most updated information on how to use SAP BW to design, build, deploy, populate, access, analyze, present, and administer data." Na verdade, em vez de "how to use" deveriam escrever "theoretical guide". Eu fiz um dos cursos de BW da SAP, aquele que ensina a trabalhar com as queries de BW e ferramentas relacionadas. No curso aprendemos a trabalhar com os infocubos, mas não a criá-los. Como o livro recomendava a si mesmo para os leitores que querem informações sobre como fazer o design achei que seria interessante. Vou no índice procurar por "infocubes, design": sabem quantas páginas tem? Uma (1), apenas descrevendo teoricamente o que é um infocubo. O livro mais decepcionante que comprei nos últimos anos.

4 out of 5 stars Good Book.......2006-05-02

I have been managing large BW environments for over 6 years. My people and I agree that this book is informative and worthwhile reading.

It's too bad that SAP hasn't created a desktop version of BW so we all could play with it offline and practice what we learn from books like this. But, I understand why they might not want to do so.

Enjoy the read.
Mastering Data Warehouse Design: Relational and Dimensional Techniques
Average customer rating: 3.5 out of 5 stars
  • Excellent guide to implementation
  • Excellent perspective and practical guidance
  • Not worth the money
  • Excellent Reference for Data Warehouse Design
  • Misinformation And Missing The Mark
Mastering Data Warehouse Design: Relational and Dimensional Techniques
Claudia Imhoff , Nicholas Galemmo , and Jonathan G. Geiger
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471324213

Book Description

Customer Reviews:

4 out of 5 stars Excellent guide to implementation.......2006-11-02

While I have read a lot of books on this topic, this one goes above and beyond all. The emphasis on the practical aspects of how to implement a data warehouse was extremely useful, since all the steps are clearly laid out.
More than being a theoretical text, this book acts a practical guide to datawarehouse design and implementation.
The language is also easy to follow and the recommended readings/bibliography points to some excellent resources.

5 out of 5 stars Excellent perspective and practical guidance.......2005-10-08

I have many books on the topic but this one has a special spot on my shelf. It toggles b/w high and low level concepts effortlessly to cover DW design and architecture in a way that provides guidance for a wide range of scenarios. The book addresses key cutting, DW audits and controls, hierarchy explosion tables, etl/data modeling/change mgt.. the list does go on. There are suggestions for sequencing out the activities involved in DW construction. This is a refreshing text that blends the large schools of DW thought and in the process comes up with all sorts of new insights that can be used in the trenches.

1 out of 5 stars Not worth the money.......2005-03-03

I've been to seminars by Inmon, Kimball and Imhoff, as well as read many of their books. Kimball on the one hand, is generally clear and concise on the subject and obviously understands not only DW design and implementation concepts, but how they relate to various businesses and how the business really uses the data. He's also a fairly humble man in person.

Both Inmon and Imhoff on the other hand are rather self-aggrandizing (Inmon once waltzed into one of his keynote speeches dressed like a boxer to the theme from Rocky!), and both Inmon and Imhoff seem to have based their careers around bashing Kimball. In their desperation to present an alternative to Kimball's methodology and carve out their own niche, they've presented mostly incoherent, illogical and unusable ideas sometimes laced with anti-Kimball baggage. I get the feeling Inmon is kind of like James Martin was back in the 80's, churning out countless cookie-cutter style books of dubious quality.

I've designed a number of dimensional data warehouses and data marts that actually work years later using the Kimball approach, but honestly, every book I've read by Inmon and/or Imhoff has left me wondering who in the world actually uses their approach (if you can call it that) to build real-world data warehouses.

If you want to have a complete library and money is no object, by all means, read everyone's ideas on data warehousing and compare and contrast for yourself (I did - I must own fifty books on the subject - but I rely on only about 5-6 books in my day to day work as a DW architect - the rest are just taking up shelf space and reminding me how nice it is to be able to read reviews at places like Amazon before you buy). If money is an object and/or you are just starting out in the field and trying to learn the basics of DW design, do yourself a big favor and get the three excellent Kimball books (The Data Warehouse Toolkit, The Data Warehouse Lifecycle Toolkit and The Data Warehouse ETL Toolkit). The Adamson/Venerable book: Data Warehouse Design Solutions is a very useful adjunct for additional examples of real-world dimensional designs.

5 out of 5 stars Excellent Reference for Data Warehouse Design.......2004-12-08

This book is a must read for anyone exploring or undertaking a data warehouse. It discusses the many issues regarding a data warehouse and balances the views authored by both Bill Inmon and Ralph Kimball. As the former publisher of DM Review magazine I have worked with many of the experts in data warehousing and have found that Claudia Imhoff is one of the best in the industry. Claudia is excellent at articulating and presenting the key issues and critical information that is essential to gain a firm understanding for data warehousing. She presents the theory behind the concepts which has been lost by many in the industry. At DM Review, I tried to get Ralph Kimball and Bill Inmon to debate the many issues behind data warehousing and data marts with little success. Bill Inmon was open to the debate but Ralph was not. Claudia is able to look at both viewpoints and separate what really matters between them. The major premise that still holds true today is that a data warehouse is essential to any organization that is trying to make tactical and strategic decisions. It should be built in an iterative fashion and should be the foundation for the creation of data marts. This book should be a key reference for anyone building a data warehouse.

1 out of 5 stars Misinformation And Missing The Mark.......2004-05-19

If you want to build a Corporate Information Factory (CIF) I suppose this book is better than many of the previous attempts at teaching how to accomplish that goal. However, like many of the previous Inmon/Imhoff books, there is too much theory (unfocused at that) and not nearly enough practical/tactical content. If you are on the CIF bandwagon however, you will find the book very helpful as compared to most of the previous books on the topic.

But that begs the question. Many a CIF or enterprise-wide project has been launched... yet most are cancelled long before reaching the finish line. This is reality. In the REAL world we have REAL deadlines and REAL budgets imposed by REAL business executives who have REAL problems to solve and it involves... oh by the way... REAL MONEY!

We have to deliver NOW! Well, ok, maybe not quite that fast, but you get the idea. The hard part is getting the data! Or is it? Using simple tools and a powerfully designed, highly detailed dimensional database, we have, for example, clients pulling their own data sets ready for import into statistical and mining packages. They think they have died and gone to heaven!

Foist a third normal form (3NF) design on them and their eyes roll... "Now, which of the available join paths is the right one for this business question?" and "Why is it taking so long for the query?" and "Will you pull the data for me?" Now we hear... "Instead of spending 80% or 90% of my time getting the data prepared, I spend 5% or 10% of my time doing that... so I have that much more time to actually think about the business." We have seen clients' ability to understand and drive their business expand beyond their own wildest imagination in very short order. It shows on their bottom line and they are very happy with that!

The whole point of BI - beyond all the data capture and cleaning and integrating and turning "data into knowledge", and making it easy for the user without dumbing it down, and all that stuff - the point of BI can be distilled down to one word: "Publish!" Booksellers don't hand you a photocopy of a handwritten manuscript. They do a lot of work with the "raw data" - typesetting and page numbers and table of contents and indexing and so on - and turn it into something accessible and useable... something we call a book. That's the point of BI. This book doesn't get it.

Too many CIF or "enterprise" projects have imploded under their own weight to slavishly duplicate the same mistakes. Too many dimensional systems have succeeded with huge return on investment to relegate the ideas to a dark corner.

If we stop the religious discussions (Mac vs. Windows, or the "Inmonites vs the Kimballites") and get to see how truly successful Business Intelligence (BI) systems work, we find the emphasis must be on using proper theory (not arguing it) and applying techniques that work NOW. More often than not, can you say "Dimensional!" Yes, CIF and all that has its place... but not nearly to the degree that this book would have you believe. The most successful clients have been the ones who bypassed all the "modeling wars" and used the data bus architecture of conformed dimensions. They didn't pick and chose a modeling idea or two; they actually studied Kimball and did it the right way. Dr. Codd, while addressing this question one day, asked me this question: "Would you run an OLTP system against a dimensional model?" My obvious answer was: "Of course not." "Why then," he asked, "do so many people try to do the opposite?"

The biggest "problem" with the dimensional approach is that people who do not truly understand it try to pick and chose techniques from it and graft those into their current ways... and fail... and bash it. Or, they don't understand it at all. Uh, sorry, it isn't the technique that is the problem.

The book purports to "answer" a message reply that Ralph Kimball posted on a discussion board some time ago. It does not. One can be certain that Ralph Kimball did not give permission to use his name on or in the book, as is done. Instead, the book does a very poor job of showing how to design and use dimensionally designed databases as a part of a larger architecture, illustrates a complete lack of understanding of the underlying principles, and then criticizes and limits the technique and its application. This does a terrible disservice to the reader... especially a reader who is trying to decide how to meet a real business need and is new to BI. I dislike speaking impolitely like this, but the truth is more important in this context. Also, on the back cover, they state that Ralph Kimball's "letter" was a challenge. It was not. It was merely a listing of many of the crucial issues in a useful BI environment addressed to an individual who had asked legitimate questions about BI. As for addressing these issues "head-on", the book does not do this at all.

Does this matter?

Of course it does. Real people buy this book and are led down a path that rarely leads to success. I realize that much of this review is not directly about specific details of the book. The details in the book are inconsistent, often unfocused, and sometimes downright misleading. The larger issue, and thus the focus of this review, is that the entire book is based on a premise that the CIF is "The Way" and that dependent dimensional data marts are grudgingly "ok". This is not the reality that many of us see in the business and education worlds.
The CISA Prep Guide: Mastering the Certified Information Systems Auditor Exam
Average customer rating: 1.5 out of 5 stars
  • Overpriced, misaligned, bloated + boring = 2 stars
  • Obtuse and perhaps worthless
  • Don't waste your money
  • CISA Prep Guide, not entirely useless
  • Fire the Editor!
The CISA Prep Guide: Mastering the Certified Information Systems Auditor Exam
John Kramer , and John B. Kramer
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471250325

Book Description

Customer Reviews:

2 out of 5 stars Overpriced, misaligned, bloated + boring = 2 stars.......2006-07-13

I gave this book 2 stars because it's overpriced, misaligned, bloated and quite boring. Lots of time, Kramer used 200 words to explain something when 50 would have been enough. There's alot of minor errors + many cases where the author is completely wrong. The content covers CISA's material but it simply does not match with CISA's domains. If I had to throw a stone to someone, that would be to the editor cos that guy simply did not do his job. There's way too many content errors, spelling mistakes and ambiguous sentences.

To wrap thing up, it's a subpar book with an hefty price tag. I would NOT recommand it to anyone taking an ISACA exam. Your $$$ would be better spent buying the official CRM 2006.

1 out of 5 stars Obtuse and perhaps worthless.......2005-05-13

Why use 1 word when 12 will bewilder the reader and make the book that much thicker. I can not believe that a qualified editor reviewed this book.

The wheat to chaff ratio is horrendous. You can go whole paragraphs without coming upon anything worth knowing.

I can only hope that the actual CISA exam questions are not written as poorly as the sample questions within this book.

If you value your time, do not buy this book.

1 out of 5 stars Don't waste your money.......2005-03-05

I purchased this book -- unfortunately before I read the reviews here -- to prepare for the CISA. Despite the optimistic title, the book fails to deliver in just about every area. The book is not connected to the exam in any logical form or structure. One of the biggest draws for a book like this is the practice test software. Sadly, this book fails yet again. The software works, but the questions in some cases are just plain wrong! I wrote to the editor and they offered me an errata sheet that I could use to spot mistakes in their data???? What good is that? My advice is that you skip this book, avoid this author, and not patronize this publisher since they are not willing to make good on their promises.

1 out of 5 stars CISA Prep Guide, not entirely useless.......2005-02-18

I purchased this guide, after 13 years of practical experience, mainly for the test materials. However, I did attempt to read the book, and must say that it is a chore. The author's style and usage leave much to be desired.
Most troublesome were the obvious inconsistencies within the test materials. The test results showed that answers correctly chosen were often scored as wrong, and some wrongly chosen were often scored as correct. It's as if they updated the software to "mix it up" between revisions, but failed to update the actual answers to correspond with the changes.
I did complain to the publisher and ask for an updated software version, but only received back that they would check with the author. I have since heard nothing. Of course, when you are preparing for a test, the main thing you are looking for in a review system is accuracy ... on this account the book and software fail.
I don't recommend this book if you are seriously considering taking the exam and want to review.

1 out of 5 stars Fire the Editor!.......2004-06-09

I am an IS professional with 25 years of experience but it's been 6 years since I took a certification test. I needed the book to codify what I already knew from experience. I found the actual subject matter of the book to be adequate, but the author often took 500 words to say what could have been said in 50. And then he often said it wrong! And with bad grammer and incomplete sentences. I was as angry at the book editor as I was with the author. I kept thinking that English must not be the author's native language, but even so, the editor didn't do his job. That's probably why an updated version has not been issued. Get a new author! Get a new editor!

The software also was bad. I have used Boson software and tests before and found them very good. The test engine may work great, but if the data is wrong, it doesn't matter how great the engine is.

Bottom line - don't buy this book. Get the ISACA study materials. It'll cost three times a much, but it'll be worth it.
Information Ecology: Mastering the Information and Knowledge Environment
Average customer rating: 3.5 out of 5 stars
  • When a change is needed
  • Useful and informative book with new insights
  • Good theme but more buzzwords and bull than practical advice
Information Ecology: Mastering the Information and Knowledge Environment
Thomas H. Davenport , and Laurance Prusak
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover

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ASIN: 0195111680

Book Description

According to virtually every business writer, we are in the midst of a new "information age," one that will revolutionize how workers work, how companies compete, perhaps even how thinkers think. And it is certainly true that Information Technology has become a giant industry. In America, more that 50% of all capital spending goes into IT, accounting for more than a third of the growth of the entire American economy in the last four years. Over the last decade, IT spending in the U.S. is estimated at 3 trillion dollars. And yet, by almost all accounts, IT hasn't worked all that well. Why is it that so many of the companies that have invested in these costly new technologies never saw the returns they had hoped for? And why do workers, even CEOs, find it so hard to adjust to new IT systems? In Information Ecology, Thomas Davenport proposes a revolutionary new way to look at information management, one that takes into account the total information environment within an organization. Arguing that the information that comes from computer systems may be considerably less valuable to managers than information that flows in from a variety of other sources, the author describes an approach that encompasses the company's entire information environment, the management of which he calls information ecology. Only when organizations are able to combine and integrate these diverse sources of information, and to take them to a higher level where information becomes knowledge, will they realize the full power of their information ecology. Thus, the author puts people, not technology, at the center of the information world. Information and knowledge are human creations, he points out, and we will never excel at managing them until we give people a primary role. Citing examples drawn from his own extensive research and consulting including such major firms as A.T. and T., American Express, Ford, General Electric, Hallmark, Hoffman La Roche, IBM, Polaroid, Pacific Bell, and Toshiba Davenport illuminates the critical components of information ecology, and at every step along the way, he provides a quick assessment survey for managers to see how their organization measures up. He discusses the importance of developing an overall strategy for information use; explores the infighting, jealousy over resources, and political battles that can frustrate information sharing; underscores the importance of looking at how people really use information (how they search for it, modify it, share it, hoard it, and even ignore it) and the kinds of information they want; describes the ideal information staff, who not only store and retrive information, but also prune, provide context, enhance style, and choose the right presentation medium (in an age of work overload, vital information must be presented compellingly so the appropriate people recognize and use it); examines how information management should be done on a day to day basis; and presents several alternatives to the machine engineering approach to structuring and modeling information. Davenport makes explicit what many managers already know in their gut: that useful information flow depends on people, not equipment. In Information Ecology he paves the way for all managers to build a more competitive, creative, practical information environment for their companies.

Customer Reviews:

5 out of 5 stars When a change is needed.......2004-06-17

This book offers great insight into creating an information envionment within the company. I think that the numerous examples for real life companies provide credibility to his claims. However this is for people who are building and IT strucutre for scratch or are looking for a paradigm shift in how they do IT? If your IT envionment is not producing results this is a great place to start. It provides the theory to apply to real life situations. Understanding the necessity of Information Technology is essential for implementing results oriented systems.

4 out of 5 stars Useful and informative book with new insights.......1998-01-12

I found this to be a useful and informative book with new insights, especially in the area of developing a wholistic view of an information enterprise. Most previous books seem to be limited to just MIS departments and ignore the fact that managing information is not something that just happens in a vacumn. I also found the diagnosis section to be useful and grounded in real work versus the "blackboard" consulting suggestions that sometimes comes from academics whose ideas are not grounded in real world experiences.

2 out of 5 stars Good theme but more buzzwords and bull than practical advice.......1997-09-05

I was disappointed by this book. While its central thesis (that MIS should include human and political considerations, not just technical ones) is valid and needs championing, I found the text repetitive, lacking in clear advice, and full of buzzwords used to restate the obvious. Mr. Davenport is clearly an expert on how to run MIS at large companies. Unfortunately, I found it difficult to glean applicable lessons from his book
Integrated Practice in Architecture: Mastering Design-Build, Fast-Track, and Building Information Modeling
Average customer rating: Not rated
    Integrated Practice in Architecture: Mastering Design-Build, Fast-Track, and Building Information Modeling
    George Elvin
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Architecture | Professional & Technical | Subjects | Books
    Project Planning & ManagementProject Planning & Management | Architecture | Professional & Technical | Subjects | Books
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    ASIN: 0471998494

    Book Description

    Get the only comprehensive book about integrated practice in architecture, which is the collaborative design, construction and life-cycle management of buildings. Chapters are clearly organized around critical issues in integrated architectural practice, including teambuilding, project planning, communication, risk management, and implementation.
    Mastering Data Mining: The Art and Science of Customer Relationship Management
    Average customer rating: 4 out of 5 stars
    • Great superficial knowledge but falls short overall
    • Ideas for GUI design of data mining software
    • Excellent book!
    • Good, not Great
    • A book from practitioners
    Mastering Data Mining: The Art and Science of Customer Relationship Management
    Michael J. A. Berry , and Gordon S. Linoff
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
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    1. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
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    5. Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems) Business Modeling and Data Mining (The Morgan Kaufmann Series in Data Management Systems)

    ASIN: 0471331236

    Book Description

    "Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Jim Goodnight, President and Cofounder, SAS Institute Inc.

    "This is a great book, and it will be in my stack of four or five essential resources for my professional work." -Ralph Kimball, Author of The Data Warehouse Lifecycle Toolkit

    Mastering Data Mining

    In this follow-up to their successful first book, Data Mining Techniques, Michael J. A. Berry and Gordon S. Linoff offer a case study-based guide to best practices in commercial data mining. Their first book acquainted you with the new generation of data mining tools and techniques and showed you how to use them to make better business decisions. Mastering Data Mining shifts the focus from understanding data mining techniques to achieving business results, placing particular emphasis on customer relationship management.

    In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications.

    Through the cases, you will learn how to formulate the business problem, analyze the data, evaluate the results, and utilize this information for similar business problems in different industries.

    Berry and Linoff show you how to use data mining to:Retain customer loyaltyTarget the right prospectsIdentify new markets for products and servicesRecognize cross-selling opportunities on and off the Web

    The companion Web site at http://www.data-miners.com features:Updated information on data mining products and service providersInformation on data mining conferences, courses, and other sources of informationFull-color versions of the illustrations used in the book.

    Customer Reviews:

    3 out of 5 stars Great superficial knowledge but falls short overall.......2004-12-08

    Mastering Data Mining is a great book for quick superficial reference or a crash course in data mining but it becomes useless as more complicated issues araise. The book has a lot of practical examples and quick tips on the outside but as soon as you begin scratching the surface you find out that the examples are as general as they are vague. Some important points in model building are completely omitted and hidden with a graph or nice looking footnote.

    More than once I finished a chapter wondering how some model or technique was used. I would suggest reading only the first eight chapters which are a great introduction to overall data mining and skip the case studies. If you are expecting a more serious and detailed reading on data mining, look somewhere else because you won't find it here.

    4 out of 5 stars Ideas for GUI design of data mining software.......2001-05-12

    While doing a graduate elective on Decision Making Technologies, I realized that data visualization and representation is crucial for data exploratory and validation of data mining analysis. To get some ideas on how the various data visualization and workflow techniques are applied and integrated into the GUI of commercial softwares, survey the various chapters of this book.

    4 out of 5 stars Excellent book!.......2000-06-19

    This book is an excellent book. The authors explain the various techniques, and show real world examples of their use. Most importantly, they explain the underlying goals of the various techniques, and what to watch out for when using them. I was most relieved to read that I am not alone in having limited success with association rules!

    Although some of the particular examples were not the type of examples I deal with, the reasons they were chosen make perfect sense. Data mining owes much of its popularity to people attempting to find churners, etc. But there are plenty of examples covered, and with each one some new insight is revealed. Especially useful to me were the explanations of what it is one sees in the decision trees, lift curves, etc. Also, seeing various problems solved with several of the popular tools (MineSet, Enterprise Miner, etc.) was very helpful. There are many examples from various industries, and you learn something new about those industries too! (If you like the Sesame Street videos of how cans, tires, etc. are made even more than your kids do, you'll love this book for the examples alone.)

    It is clear from this book that the authors not only know what they are talking about, they can actually break it down for a newbie like me. I have also had the pleasure of being in one of Mr. Berry's MineSet classes, and he demonstrated the same depth of knowledge and ability to convey it to others in that class as well.

    This book is not an algorithm book, but it touches on them. It is not necessarily a tour of data mining tools, but does do this to some degree. It is probably most useful for anyone who wants to know "What is this 'data mining', and how can it help me?" with real world examples to make things clear. If the reader starts out thinking that data mining is just tossing a bunch of data into a tool and getting concrete results back, the confusion will not remain after reading this book. Finally, this book is VERY easy reading. Do yourself (or your boss) a favor and buy this book!

    3 out of 5 stars Good, not Great.......2000-05-19

    This book provides a number of case studies on applying data mining. I didn't learn a lot since the studies weren't applicable to what I am doing. Someone else might get more out of than me though. I did like their first book (it was very good) but this one wasn't nearly as good. There are better books that discuss the use of data mining software.

    4 out of 5 stars A book from practitioners.......2000-03-30

    Many books have been written on the algorithms used for data mining (e.g., machine learning, statistics). This is not yet another one.

    This book is geared at people who want to derive insight and take action in a business setting. It is now well known that the algorithmic step is only a small part of the iterative knowledge discovery process, yet few books enlighten the users with the issues involved.

    This book has a small section on the algorithms, but concentrates on the often-overlooked PROCESS of data mining (sometimes called knowledge discovery) and the problems associated with this process in practice.

    Michael and Gordon are practitioners who have used multiple data mining tools and techniques. They know the problems and describe them well, sharing their real-life experiences through actual case studies. For example, people rarely appreciate the main problem with association algorithms: the number of uninteresting rules they generate. Now I can show them pages 426-428.

    The few things that I didn't like were the use of non-standard terminology in a few cases. For example, directed instead of supervised; prediction instead of regression. While the common terms aren't great, they're standard now. The book also has few references. Someone readers will want to read more details about specific areas and will not find needed references.

    Overall, it's a well written book, easy to read, with nice analogies to the world of photography.
    Mastering Enterprise SOA with SAP NetWeaver and mySAP ERP
    Average customer rating: 5 out of 5 stars
    • Excellent Overview
    Mastering Enterprise SOA with SAP NetWeaver and mySAP ERP
    Scott Campbell , and Vamsi Mohun
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Hardcover

    MISMIS | Industries & Professions | Business & Investing | Subjects | Books
    Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
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    1. Enterprise Services Architecture: Designing IT for Business Innovation Enterprise Services Architecture: Designing IT for Business Innovation
    2. SAP NetWeaver For Dummies SAP NetWeaver For Dummies
    3. Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence Capabilities of SAP NetWeaver Mastering the SAP Business Information Warehouse: Leveraging the Business Intelligence Capabilities of SAP NetWeaver
    4. SAP Exchange Infrastructure: The official guide to integrating business processes using SAP XI technology SAP Exchange Infrastructure: The official guide to integrating business processes using SAP XI technology
    5. mySAP ERP For Dummies (For Dummies (Computer/Tech)) mySAP ERP For Dummies (For Dummies (Computer/Tech))

    ASIN: 0471920150

    Book Description

    * SAP is investing billions to redesign its flagship R/3 product line based on its ESA, and that ESA will become the standard framework for developing all new SAP ERP applications with NetWeaver
    * This book provides an overview of the core building blocks of SAP's new ESA, and shows how ESA works with the NetWeaver platform as well as mySAP ERP
    * A step-by-step action plan proposes ideas for designing ESA-based SAP applications
    * The companion Web site contains in-depth case examples that show how to build various SAP services and applications using the NetWeaver development tools, plus third-party tools
    * Some of the SAP tools covered include NetWeaver Developer Studio, WebDynPro and NetWeaver Portal, NetWeaver BI, and the SAP Composite Application Framework

    Customer Reviews:

    5 out of 5 stars Excellent Overview .......2007-04-12

    There are not many more books that review the subject like Scott and Vamsi do. If you are just out to figure out the capabilities or trying to apply SOA with SAP, this is THE book to read.
    Technology for Teachers: Mastering New Media and Portfolio Development with Free Student CD-ROM
    Average customer rating: 2 out of 5 stars
    • Great idea- -but inside out
    Technology for Teachers: Mastering New Media and Portfolio Development with Free Student CD-ROM
    Joe Howell , and Steve Dunnivant
    Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
    ProductGroup: Book
    Binding: Spiral-bound

    Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
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    ASIN: 0072355808

    Book Description

    This combination CD-ROM and workbook of technology activities for pre-service teachers is designed for the Educational Technology or Technology for Teachers course found in all teacher preparation programs. The CD and portfolio-development workbook focus on what students learn and how they learn it rather than on what teachers say and do. The CD models innovative instructional techniques for classroom use. In the process students create a portfolio of technology learning activities which they can use when seeking their first teaching assignment. Exercises range from the conventional (multiple-choice quizzes and term identification) to the innovative (online journals and interactive Web exercises).

    Customer Reviews:

    2 out of 5 stars Great idea- -but inside out.......2002-01-06

    This is a workbook/CD text for training teachers in the field of educational technology. The text covers topics which are central to classroom teaching with technology: learning styles, multimedia student authoring, evaluating software, classroom management, presentation with technologies, assessment, and the Internet. The exercises are well done and promote thoughtful reflection as well as mastery of the content.

    Unfortunately, the central premise of the workbook/CD package is inside out. Unlike many texts with accompanying CD, the CD in this set contains the central content of the text, while the book is merely the accompanying workbook material. On the one hand, it's nice to have a workbook for students to write in. But on the other hand, it would be much more effective use of the technology if the students could read the texts in book format and then complete all of the work electronically using software on the CD. In fact, many of the workbook exercises are also presented in Webpage format on the CD, but the vocabulary and review exercises do not appear there, even though they could easily be assessed online. (The answers to the exercises are printed in the back of the workbook.)

    A more serious problem is that all of the content text is contained only on the CD. Thus, a student must access the CD in order to read the content materials. The content materials vary widely in quality, from excellent in-depth articles to terse PowerPoint presentations. Some of the content texts are a few pages long, but several run to over 100 pages. Most are not in HTML format, but in Adobe PDF, set to display as very short pages, similar to presentation slide format. Since the content does not appear in the workbook, students will either need to read everything online, or else print hundreds of short pages so that they can read them offline. Students who only have access to computers on campus will have no choice but to print the pages if they want to read them at home. I really like the idea of a CD/text package, but it would far more useful if the text included the content, while the CD focused on the exercises, with built-in automated assessment and editing capabilities.
    Mastering System Center Operations Manager 2007 (Mastering)
    Average customer rating: Not rated
      Mastering System Center Operations Manager 2007 (Mastering)
      Brad Price , John Paul Mueller , and Scott Fenstermacher
      Manufacturer: Sybex
      ProductGroup: Book
      Binding: Paperback

      MISMIS | Industries & Professions | Business & Investing | Subjects | Books
      NetworksNetworks | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
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      ASIN: 0470119306

      Book Description

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      1. The Great Bust Ahead: The Greatest Depression in American and UK History is Just Several Short Years Away. This is your Concise Reference Guide to Understanding Why and How Best to Survive It
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