Product Description
The latest volume in ULI's highly respected Development Handbook Series, this handsomely illustrated reference takes you step by step through the development of complex mixed-use projects. You will learn about the key points that can make or break a project, and get in-depth information on feasibility, financing, planning and design, regulatory issues, marketing, and management. Case studies describe how seasoned professionals developed projects with a wide range of densities--from suburban town centers to high-rise mixed-use towers.
Customer Reviews:
Mixed-Use Development Handbook.......2007-01-12
Excellent overview. If you're involved with Mixed-Use Development in any way, buy this book as a great reference! Shawn C, CCIM
Practical book but lack of depth.......2007-01-11
1. The book gives useful knowledge for beginners but if you have more than 2 years of industry experience you can forget it.
2. Cases are limited to serveral and lack of Asian perspective.
3. A great text book for new comers to real estate development.
Product Description
New Institutional Economics (NIE) has skyrocketed in scope and influence over the last three decades. This first Handbook of NIE provides a unique and timely overview of recent developments and broad orientations. Contributions analyse the domain and perspectives of NIE; sections on legal institutions, political institutions, transaction cost economics, governance, contracting, institutional change, and more capture NIE's interdisciplinary nature. This Handbook will be of interest to economists, political scientists, legal scholars, management specialists, sociologists, and others wishing to learn more about this important subject and gain insight into progress made by institutionalists from other disciplines. This compendium of analyses by some of the foremost NIE specialists, including Ronald Coase, Douglass North, Elinor Ostrom, and Oliver Williamson, gives students and new researchers an introduction to the topic and offers established scholars a reference book for their research.
Book Description
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.
If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to:
- Map a winning PR strategy
- Grab attention with press releases, interviews, and events
- Cultivate good media relations
- Get print, TV, radio, and Internet coverage
- Manage crises
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more:
- Developing and stick to a budget
- Building an in-house PR department
- Specific PR tactics like contests, surveys, and tie-ins
- Company newsletters
- Writing query letters and pitch letters
- Handling yourself in interviews
- Turning bad press into good publicity
- Developing a contact list
- Specific strategies for radio, TV, newspapers, and new media
- Handling crises
- Measuring PR results
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Customer Reviews:
Will use again.......2005-09-19
Book came quickly, in good shape, what more could you ask for?
Good information.......2005-09-11
I would recommend this book to anyone looking for thorough information on public relations. It's worth the purchase and good to have on the bookshelf.
Complicated PR: A thing of the past.......2005-04-07
This is a fantastic do-it-yourself guide to public relations. I didn't see myself as the "for dummies" kind of person until i read this book. The book covers topics including change management, communication, marketing and issues management and makes them look easy. A must have for anyone wanting to know more about PR.
Excellent for a PR Starter.......2005-02-26
The real reason I purchased Public Relations Kit for Dummies, is for my interest of pursuing a career in publicity. All of the Dummies Series books that I've read are based on the fact of the readers being at "beginning level." I like that, because it allows us that don't have the experience or knowledge, gain more insight and wisdom on the particular subject. If you are a intermediate or very experienced PR professional, maybe you shouldn't purchase it. But I find the works of Eric Yaverbaum and Bob Bly, really great. I'm happy with my book, and plan on keeping it on my desk! Thank you...
Save Your Money.......2004-07-30
The Public Relations Kit For Dummies by Eric Yaverbaum and Bob Bly should be called The Public Relations Kit For Blooming Idiots. I cannot think of one thing I learnt from this book. If you have a basic ideal of how to create a press release and grammar skills above a forth grade level you do not need this book. Here are a few items the authors did not cover in this book:
1. How to organize a press kit for any occupation such as an actor/actress, an author, ........... There should be AT LEAST A BARE BONES BASICS OF AN ORGANIZED PRESS KIT IN THIS BOOK, OR ON THE WORTHLESS CD AND THERE IS NOT.
2. There is VERY LITTLE INTERNET RESOURCES IN THIS BOOK. Shame on you two for that!
Save your $20.00. There is NOTHING in this book you cannot find on the internet in one evening of research.
Book Description
A good fundraising plan can make a vital difference in the quality of a nonprofit organization's programs and services. It can be the map by which the organization charts and secures its future. This step-by-step guide is designed to help you and your organization construct an operational fundraising plan that is appropriate to your specific funding needs. From meeting deadlines and scheduling special events to creating an overall plan for fundraising activities, The Fundraising Planner ensures that all activities fit together as a whole and support each and every program.
The model presented in this workbook is flexible and suited to multiple purposes. Use The Fundraising Planner and learn how to:
- Create an effective overview plan
- Formulate a calAndar of events, mailings, and strategies to attract contributions
- Draw fundraising ideas from financial data
- Strengthen your donor and prospect lists
- - Survey your board to refine its mission
- Produce a basic funding proposal and press kit
- Prepare clear status reports for the board, development staff, and key fundraising participants
- Track progress towards your funding goal
The authors have organized the workbook into four sections corresponding to the main stages of designing a fundraising plan:
- Understanding the Big Picture
- Deciding Plan Inputs
- Putting the Plan Together
- Monitoring the Plan
Within each section, chapters detail how to master an essential fundraising skill and offer "To Do" exercises to reinforce learning. The exercises allow you to build a cogent, practical fundraising plan. Additionally, there are real-life examples reflecting current fundraising issues across the country. The Fundraising Planner provides easy-to-follow advice to fundraisers from organizations of all sizes. With this valuable guide, you and your team can achieve greater efficiency in the day-to-day challenges of fundraising.
Customer Reviews:
Fundraising Plan.......2007-04-23
Great tool for fundraising planning. Workable model for creating a donation and fundraising plan for nonprofit companies.
Plan, plan, plan!.......2004-12-30
The Fundraising Planner does a nice job covering the "particulars" of planning without losing sight of the bigger picture. Like other titles in the Jossey-Bass series, this guide is helpful in structuring an approach and strategy for raising funds. Practical and well-written.
Good Intro Book.......2004-01-31
This is a pretty solid introductory book to fundraising, donor management, proposals, etc. If you are new to the business I would definitely recommend it, though more experienced people might not find it quite as helpful. (though there are still a some good nuggets of information)
A "real" working model.......2001-05-24
Terry & Doug Schaff have provided a virtual road map in The Fundraising Planner. The information is presented in a clear and well thought out manner presenting information that can be seamlessly inserted into your current programs. The planner illustrates how to develop, plan and implement the strategies necessary to conduct successful and accountable fundraising activities.
This book truly has something for everyone. From the neophyte to the seasoned professional, the Schaffs have provided a tool that will take your plans to the next level. The planner truly is a step-by-step guide that does not insult the reader with coddling phrases and usless data. Each chapter delves ever deeper into the raison d'etre for each mechanism used to move the fundraising process.
As a Development Director I found many applications within the planner that I can utilize to complement my planning activities. The real world applications provided after each step are valuable exercises as you facilitate your yearly planning process. The information presented is very timely, relevant and useful.
Well Done!
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
- Crisis management
- Marketing public relations
- Client-agency relationships
- Environmental public relations
- High-tech PR
- And more!
Customer Reviews:
The Handbook of Strategic Public Relations and Integrated Communications.......2005-09-27
I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.
The nature of change.......2005-04-07
A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.
A Tough Read.......2003-08-29
Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to `clarity of communication' - advice that the author clearly ignores. Why is `plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
Wide-Ranging and Super Informative.......2002-08-21
The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.
An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.
The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.
A GREAT BOOK FOR EVERYONE IN THE BUSINESS.......2002-01-16
The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
Book Description
In America today college professors cringe at the lack of writing skills displayed by their students, business leaders bemoan poor communicative skills among their employees, and people themselves recognize that they (and their children) have a problem and want to do something about it.
This inviting book introduces readers anew to the eight parts of speech and common grammatical problems -- such as the case of pronouns depicted in the book's title, the tension between nouns and verbs, the controversy of the active vs. passive voice, and the power of a verb-based style. Then equipped with a knowledge of the parts of speech and the power of the verb form, Good presents his theory of style and the craft of sentences -- including those important marks of punctuation.
Customer Reviews:
Excellent.......2007-09-10
The title alone will sell you. I must hear people misusing "I and me" 100 times a week. I wish I'd had this book in high school. It lays out usage in a clear and understandable manner and doesn't bog you down with information that you don't care about.
Terrific reference book for non-English majors.
Yes, Buy This Book!!!.......2007-07-08
The fact that you are reading this review indicates that you are interested in grammar. That means you should buy this book, as it is certainly one of the better books on this topic. What I especially like is that it does not treat you as a grammarian and it reviews many basics of sentence structure - and it is an enjoyable read. Yes, you still should have a copy of "The Elements of Style" by Strunk and White if you're serious about good writing, but this book is a clear, single source, winner to me. I write articles, books and websites. I routinely seek good reference advice. That includes this book.
A Good Introduction to Grammar.......2007-05-13
Mr. Good laments the fact that grammar is no longer taught in schools and he has taken the effort to introduce novices to it in a fun way. I am truly enjoying his book and I am learning much along the way! Thank you, Mr. Good!
Finally - a grammar book written for the rest of us!.......2007-04-11
I am always trying to ensure my grammar is correct (a habit I picked up from my father.) I've not been able to find a book that explains common grammar problems in a way I would remember. This one is easy to use and I will always keep it with my dictionary and other reference books.
Our Most Important Subject.......2006-08-28
This is an excellent book for learning or renewing our knowledge of English Grammar. There is a conspiracy in this country to dumb down the attendees of public schools, and it began in the early part of the last century with some wealthy industrialists and government officials. Leaving Children behind began before Bush and he is a prime example of it. Let's all fight back by speaking English properly, as well as reading and writing excellently. This book is a good place to start! Then, on to Phonics!
Customer Reviews:
More of an introduction than a handbook.......2006-01-10
OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.
The Media Handbook a Handy Reference to Media Planning.......2003-06-19
Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.
This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.
Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.
A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.
Book Description
City, county and school district elected officials annually deal with multi-million, sometime billion dollar budgets. But many have little, if any, knowledge about local government financial matters when first elected. Written in an easy to understand style, this book provides beginning and seasoned elected officials and public administrators with the fiscal awareness to confidently make good budget and financial decisions. Local government is more complex today and there are more opportunities for poor judgement, conflicts of interest, embezzlement and fraud. The best antidote is an informed constituency that insists on good government and accountability. Community members, homeowners groups, business people, unions, service organizations, public watchdogs and newspaper reporters who want to assess their local elected officials' performance will find this book invaluable. Each chapter begins with a real life story such as the city manager who used the city's credit card to go on an lavish shopping spree, the city that used debt to mask it's huge deficit or the school superintendent who sacrificed the district's solvency to create an award winning curriculum. Vignettes from over 77 different local governments across the country are used to buttress the suggested tips and techniques.
Customer Reviews:
An excellent budget, financial and treasury primer........1999-03-18
As an elected Treasurer and local government finance director for the past several years, I found this book to be an excellent primer for all elected and appointed officials. The practical advice offered by Mr. Wood is based on his experience and input from his peers and is extremely valuable. The book is written in a very informal and concise way and should be required reading for all elected officials. In fact, I gave this book to each City Council member and they have all indicated that this book provided excellent financial advice.
Excellent reading for the Government Watchdog.......1998-09-30
Len Wood presents Dollars and Sense in a practical manner enabling readers to absorb its content. A must read book for those that "watch" their local governments, school districts and elected officials. Written for fast reading,yet covers the subject matter extensively. If you want to be certain your local government is working at its fullest potential, Dollars & Sense can be a great help to you.
Great book for people interested in local government........1998-06-14
What a delightful book. The author has presented his subject in an understandable and capitivating manner. He does this by using lots of real life vignettes to make his points. People who want to know what their local officials should and should not be doing will want to read this book.
A Guide for Achieving Job Longevity in the Public Sector.......1998-05-06
Here is a "no holds barred" approach to describing "real life" shortcomings in handling public finances, and then providing tips to local government policy makers and managers on how to avoid a similiar circumstance.
Len Wood writes from first hand knowledge and experience. He describes the situation; outlines the facts; details the results; and provides the reader with suggestions to lessen financial risk and/or failure in the expenditure of public funds.
While the author's primary target is the newly elected official, the importance of this work to experienced elected and appointed public officals cannot be overstated. No one who has worked in the public sector can peruse this book without saying, "There, but for the grace of God, go I!"
Average customer rating:
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Handbook of Health Economics : Volumes 1A & 1B (Handbook of Health Economics)
Manufacturer: North Holland
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ASIN: 0444822909 |
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Wiley Practitioner's Guide to GAAS 2007: Covering all SASs, SSAEs, SSARSs, and Interpretations (Wiley Practitioner's Guide to Gaas)
Michael J. Ramos
Manufacturer: Wiley
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Wiley GAAP 2007: Interpretation and Application of Generally Accepted Accounting Principles (Wiley Gaap)
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The Ultimate Accountants' Reference: Including GAAP, IRS & SEC Regulations, Leases, and More
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Manager's Guide to Compliance: Sarbanes-Oxley, COSO, ERM, COBIT, IFRS, BASEL II, OMB's A-123, ASX 10, OECD Principles, Turnbull Guidance, Best Practices, and Case Studies (Manager's Guide Series)
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Wiley Not-for-Profit GAAP 2007: Interpretation and Application of Generally Accepted Accounting Principles for Not-for-Profit Organizations (Wiley Not for Profit Gaap)
ASIN: 0471798304 |
Book Description
The clearest, easiest-to-use guide to understanding GAAS 2007 on the market-fully updated!
This latest resource to understanding GAAS addresses the toughest part of an accountant's job-identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. Wiley Practitioner's Guide to GAAS 2007 offers the accounting professional a clear, accessible distillation of the official language of those standards, Statements on Standards for Attestation Engagements (SSAEs), and Statements on Standards for Accounting and Review Services (SSARSs)-as well as advice on exactly when and how to remain fully compliant with each. The only GAAS reference organized according to practitioners' actual use of the Statements on Auditing Standards,Wiley Practitioner's Guide to GAAS 2007 presentseach statement individually, explaining how thestandards are related and offering guidance onthe entire engagement process in the form of practicenotes, checklists, questionnaires, and real-worldexamples that illustrate how the fundamental requirements of each section are applied. Other key features include:
* A brief identification of each SAS, SSAE, and SSARS, with its effective date and tips on when to apply it
* A convenient and comprehensive glossary of official definitions, which are usually scattered through-out a standard
* Behind-the-scenes explanations of the reasons for each pronouncement and brief explanations of the basic ideas of the section
* Concise listing and descriptions of each standard's specific mandates
* Easy-to-read capsule summary of interpretations, plus selected AICPA practice alerts and advisories
* Helpful techniques for remaining compliant with each standard
New in GAAS 2007!
* Audit Risk Assessment suite of standards, SAS Nos. 104 - 111, including new requirements related to:
*
* Understanding internal control
*
* Performing audit procedures
*
* Evaluating misstatements and audit differences
*
* Assessing audit risk
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* SAS No. 112, Communicating Internal Control Matters Noted in an Audit, including new definitions and guidance on evaluating the severity of control deficiencies
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