Copywriting That Sells High Tech

Product Description

Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.

Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.

Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.

Customer Reviews:

Covers Everything for the High-Tech Copywriter.......2007-09-01

Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of information.

I like the way Janice explains what a "callout" is, for example. While most experienced copywriters know what it is, a novice would not. And some copywriters who don't write high-tech, might not as well.

As one reviewer says, the author does cover a lot of material. But for someone just getting into high-tech copywriting, this is almost necessary. A second book that goes into detail on a few topics is called for as a follow-up read.

I recommend this book to anyone just getting into high-tech copywriting or someone who has done a little in the area but needs more information.

Comprehensive introduction, but dry.......2007-08-30

I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.

There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.

Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.

The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.

The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.

However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)

If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.

Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.

Taking on too much.......2007-06-20

I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. I had no trouble following it, but King does try to cover too much material in one book. Buy this book for an overview of copywriting and read first the chapters that pertain to your particular project (something King suggests herself). Move on to other books for a more in-depth view.

The book for ALL technical writing.......2006-05-13

This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials. The book is loaded with tips on how to craft compelling content.

The Bible of Writing Hi-Tech Copy.......2006-05-03

I've been writing business-to-business, industrial, and high-tech marcom materials for over a quarter of a century, and I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.

Investing In High Tech (Essential Finance)

Average customer rating:

Leading Edge Investing
Very Good, Inexpensive Introduction to High Tech Investing

Investing In High Tech (Essential Finance)
Marc Robinson
Manufacturer: DK ADULT
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

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Introduction | Investing | Business & Investing | Subjects | Books

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Book Description

The world of high tech investing can be exhilarating or devastating, depending on your approach and the strength of your decision making process. In only a few hours, Investing in High Tech can help you understand the most important aspects of what my be the most important sector of our economy. This book organizes information into short, clear explanations to help you grasp the fundamental details. The key concepts are broken down into easily digestible parts. the book gives you the insights and tools to use your money to its fullest potential, manage the risks, and take advantage of the opportunities. Increased interest in do-it-yourself money management is a defining trend of our modern world, and the DK Essential Finance series provides the perfect personal finance library to help take advantage of this phenomenon. These outstanding guides provide a practical and impartial resource to guide you through important financial decisions. Useful questionnaires pinpoint one's financial status while easy-to-use charts and graphs help track cash flow, cut through the complexities of financial lingo, and gain the confidence needed to build real financial security. Readers can learn to invest online, live debt free, plan for retirement, or pay for a child's education.

Customer Reviews:

Leading Edge Investing.......2001-06-20

High Tech investing seems to be quite risky so if you are about to dive in, you will want to learn the basics and avoid the pitfalls.

This step-by-step guide simplifies the complex world of high-tech stocks and helps you be ready for the next explosive trend.

How do you pick a stock and identify an opportunity? What are the cycles? How can you develop an investing strategy? What are the industries and how can you collect information on the companies you are researching?

There could be a rare opportunity for you to build new wealth. If you want to have a share in ownership in a company that produces rapidly advancing designs by using research and development combined with advanced thinking to produce new products, this is your roadmap to being a part of the latest advances in chemistry, biology and computers.

The section on Internet mania shows how many Internet stocks have dropped as low as 90% from their one-time high. This industry is however still growing and does provide many investment opportunities. You will want to be aware of ponzi schemes and other scams. Small blocks of interesting information also pop up on various pages.

There is an interesting aspect of Beethoven's life which alludes to a modern invention. You just never know where we are headed, but the future of invention looks very exciting.

Very Good, Inexpensive Introduction to High Tech Investing.......2001-05-08

...the authors of this book forecast that high technology companies will make up most of the indexed funds within the next few years. So you will be owning them anyway.

High technology stocks offer high potential and high risk. The book does a good job of telling you what those potentials and risks are, and pointing you towards places where you can get good information. Both authors are well-known authorities in the field.

One of the most useful elements in this book is the valuation method of price-to-growth-flow measurement. This method takes earnings per share and adds research-and-development per share. You then look at the multiples involved. As the book suggests, it is very important to buy these companies inexpensively because their valuations go up and down so much (often several times in the same year).

I heartily recommend this book to anyone who knows little about high tech investing and would like a good overview of the basics.

Book Description

Praise for THE BIG TECH SCORE

"Filled with great insights and investment wisdom from one of Wall Street's premier technology analysts. Read it and prosper."—Stephen Waite, Executive Director and Portfolio Manager Trilogy Advisors, LLC

"An investment guide rare in its combination of fluent prose and elevated level of investment wisdom. Michael Kwatinetz, king of high-tech securities analysts, offers his readers a quality of thinking about how to create personal wealth that he used to reserve only for Wall Street's most elite investors. Unlike most investment gurus, Kwatinetz is honest about the intellectual homework required to hit his 25% annual return goal, but in a most entertaining fashion, he also offers readers the tools to get that work done."—DON KATZ, Business and Technology Columnist, Esquire, Founder and Chairman, Audible, Inc.

"As someone well experienced in the highs and lows of technology investing, Mike Kwatinetz offers a solid strategy that shares his wisdom with the average investor."—DONNA DUBINSKY, CEO, Handspring

"Mike Kwatinetz understood the benefits and potential of Gateway's business model long before most people on Wall Street knew who we were."—TED WAITT, Founder and Chairman, Gateway

"This insightful book is required reading for investors seeking an effective, yet easily understandable strategy to deploy in today's supercharged stock market. The advice it dispenses is rock solid. The Big Tech Score is definitely NOT for those who fear the consequences of their own personal financial success."—JOHN KOTEN, Editor-in-Chief, Worth

"Mike Kwatinetz is the closest thing to a market oracle in existence today. Mike moves markets simply because he is so often right. He has an uncanny ability to spot the gorillas long before they're on anyone else's radar."—LARRY AUGUSTINE, CEO and Founder, VA Linux

"Mike Kwatinetz is his own man; he does his own thinking-a quality that is all too rare on Wall Street. This separates him from the all-too-frequent consensus thinking of the Street. It is for this reason I listen."—BOB KOMMERSTAD, Chairman, Provident Investment Council

Customer Reviews:

Junk.......2003-10-06

the most useful page in this book is in the excerpt provided by Amazon. Everything else is regurgitation magazine articles and common knowledge and doesn't provide and investing know how.

Worthless.......2002-05-30

If you find this book helpful, that's an indication that you need to learn a lot more before you consider investing in individual tech stocks. The "advice" in this book varies between obvious, stupid, and silly.

Some things I disliked about the book:

* Gimmicky Money Magazine-like lists. "10 Secrets to Investing Success". "The Seven Deadly Sins of Investing."

* Here are the stocks he thinks you should have bought 10 years ago: Microsoft, Cisco, Applied Materials. Gee, thanks Mike. Now here are the stocks he thinks you should have bought in 2001, when this book was published: VA Linux, Ask Jeeves, Blue Martini. I am not making this up.

* Ultra-ultra-ultra basic advice. How to calculate a P/E given price and earnings. Buy companies with great management teams. Invest in companies who are taking share.

* Lots of fluffy stories about how the web is going to change our lives. Didn't this junk go out of style in the spring of 2000?

If you choose to buy this book, put it in your bookcase right next to "Dow 36,000" in the "what the hell was I thinking buying this book" section.

A Great Blueprint for a Personally Managed Portfolio.......2002-05-26

I originally heard this work through Audible.com, and liked it enough that I've bought multiple hardcopies for friends and myself. The book provides a blueprint for personally managing a small number of stocks. This stock portfolio should be hedged by other diverse investments including safe money (i.e. fixed interest) and mutual funds.

There is a lot of good advice throughout the book. They cover, in part, (1) why you should concentrate on a few stocks and know them inside and out, (2) metrics for determining an appropriate value for a stock, (3) effective screening tools in finding the gems, and (4) some no-nonsense views of how the stock market really operates with respect to analysts. Highly recommended.

Insightful!.......2002-04-08

Mike Kwatinetz and Danielle Kwatinetz Wood, a father-daughter team, have written a readable volume of investment advice that will impress you with its fundamental soundness, if it does not dazzle you with buzzwords and newfangled formulas. With advice that flies in the face of the mantra of portfolio diversification, Mr. Kwatinetz shows how to narrow your portfolio and thereby compete with Wall Street professionals. The authors warn you away from the minefields sown by short-term thinking and guide you toward making that big stock-market score you've been hoping to achieve. The volume's Q & A sessions with stock market gurus are interesting, but appear to be afterthoughts. We from getAbstract recommend this book to regular investors and Wall Street insiders alike.

Buffetting High Tech.......2001-06-22

The author applies Warren Buffett's main street investing approach to High Tech. Other reviewers gave the book a higher rating so I may have missed something but I found the book short on the specifics of timing (not something that interests Buffett either).

Every Investor's Guide to High-Tech Stocks and Mutual Funds, 3rd Edition: Proven Strategies for Picking High-Growth Winners (Every Investor's Guide to High-Tech Stocks & Mutual Funds)

Average customer rating:

Okay, but nothing new here!
No Guide or Strategy here
Mike Murphy is a genius
At last I understand technology
The author did very poorly for his own mutual funds!

Every Investor's Guide to High-Tech Stocks and Mutual Funds, 3rd Edition: Proven Strategies for Picking High-Growth Winners (Every Investor's Guide to High-Tech Stocks & Mutual Funds)
Michael Murphy
Manufacturer: Broadway
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books

Introduction | Investing | Business & Investing | Subjects | Books

Mutual Funds | Investing | Business & Investing | Subjects | Books

Stocks | Investing | Business & Investing | Subjects | Books

General | Personal Finance | Business & Investing | Subjects | Books
ASIN: 0767904567
Release Date: 2000-01-04

Amazon.com

As the stock market has risen to ever-greater heights in recent years, high-tech stocks have led the way. But how many investors, though up to their ears in tech stocks, truly understand what they own? Michael Murphy, editor of the California Technology Stock Letter, makes it his business to understand the breakthroughs in science and engineering that are reshaping our lives. His book, Every Investor's Guide to High-Tech Stocks and Mutual Funds, is a useful guide for investors, both beginners and pros. It includes rundowns on the latest trends in semiconductors, computers, software, communications, and medical technology. This second edition includes a chapter on investing in Internet stocks. Murphy presents his own strategy for picking tech stocks, and offers recommendations of stocks and technology mutual funds that may have the best long-term prospects.

Book Description

Updated with new information, including:

The newest ways to invest in Internet stocks
Recent biotech developments and their effect on the market
Latest trends in high-tech consumer products

Updated and revised for the Third Edition, this national bestseller shows you how investing in high-tech can make you rich--even if you don't understand the technology.

How do you find the next Cisco or Intel? How can you avoid losing your shirt on start-up companies that suddenly fizzle and die? And how can techies and non-techies alike get the edge on Wall Street's booming high-technology sector?

Whether the stock market is enjoying an explosive bull run or retreating in the face of a possible bear market, the world of high-tech has become the most important investment opportunity of our time. Now, in this latest revised edition of Every Investor's Guide to High-Tech Stocks and Mutual Funds, Michael Murphy shows that you don't have to be an engineer or research scientist to do well in technology stocks. From software to communications to biotech, Every Investor's Guide to High-Tech Stocks and Mutual Funds provides refreshingly clear, jargon-free analysis of the eight key technology industries, sharing coveted insider tips and wisdom that will supercharge your portfolio's results.

Every Investor's Guide to High-Tech Stocks and Mutual Funds quickly established itself as the definitive book on high-tech stocks when it was first released in the fall of 1997. In this fully updated Third Edition, Murphy provides information on the newest ways to invest in Internet stocks, recent biotech developments and their effect on the market, and the latest trends in high-tech consumer products. Also included is a revised and updated list of the author's predicted blue chips of 2010.

Focusing on long-term investment strategies--including the easy-to-use Growth-Flow strategy that has made Murphy's California Technology Stock Letter one of the top-rated investment publications in the world--Murphy answers frequently asked questions and guides readers through the dos and don'ts of putting your money into high-tech. Got the inside scoop on an upstart software company or a great no-load fund that has skyrocketed in the past six months? Murphy shows you how to evaluate opportunities, decipher industry hype, and pick your shots with care. Unsure if you should heed the experts' warnings about the economy and the oncoming investment slump? Murphy offers surefire techniques for knowing when to invest--and when to get out. Simply trying to fund a comfortable retirement? Murphy examines a variety of stock and mutual fund options, and helps you assess which ones best suit your needs.

Whether you're investing in blue chip stocks or convertible bonds, this groundbreaking book provides essential information on how to build a technology portfolio, how to calculate the downside risk of any investment, and how to apply Murphy's unique, proven Growth-Flow model to maximize your returns. With detailed company profiles, stock performance records, and contact information for thirty of the best technology mutual funds, as well as forecasts for the next five years, Every Investor's Guide to High-Tech Stocks and Mutual Funds arms individual investors with everything they need to cash in on the current technology boom and beat the Dow in the stock market's hottest sector.

Customer Reviews:

Okay, but nothing new here!.......2000-08-06

I'm kind of scratching my head here, wondering if I read the same book as all the five star reviewers. I wanted a bit more of a discussion on risk, I wanted more on how the money he runs has been performing, and a bit more rigor on the decisions as to choose stocks.

However, I did like the opening chapter, and the discussion on convertible bonds for high-tech companies, even though both could have done with a little more "meat" also.

Good for the novice, but anyone with a bit more experience will be frustrated.

No Guide or Strategy here.......2000-04-08

Some explanation about high tech sectors. Then some fundementals used to evaluate companys. This book is a waste of time and money. Dont buy it because of its attractive title.

Mike Murphy is a genius.......2000-01-27

This book makes so much sense. Murphy points out the indicators that our society and economy are undergoing fundamental changes, as significant as the evolution from a hunter-gather society to agricultural; agricultural to industrial; industrial to commercial; and now it's commercial to informational/high-tech. Even if you weren't interested in his investing advice, this book would be worth reading for enjoyment, and to educate yourself about the developments that are going on in our society in technology and biotechnology. But once you read this book, you'll find yourself unable to resist taking Murphy's advice on investing. Who wouldn't want to do just what he says after he tells you the inside scoop (Wall Street is underestimating the potential because they're so far removed from where the action is) that is practically guaranteed to make you a lot of money (just look at the indicators around you!)? After reading it, I subscribed to his newsletter and check his web site daily (www.techinvestingonline.com), and I follow his advice. I've certainly joined the Mike Murphy cult, even though I recognize that his writing is a bit sensationalist...I can't not believe that what he's saying is true.

At last I understand technology.......2000-01-17

I've been working in computer R&D since the late 60's. I was jealous of friends who paid for their Silicon Valley houses using investments in Hi-Tech. The field just seemed too confusing and too volatile. Now it's like the gold rush of 1849 and even crazier. I found Murphy after a search of Amazon.com and what a great book! He explains the industry and it all fit together with what I knew from experience. A subscription to Murphy's California Technology Stock Letter resulted in a 97.9% increase in my portfolio for 1999 with half of it invested in index stocks. Note that none of the Hi-Tech picks were in internet stocks. (Murphy performs detailed fundamental analysis and believes in value. Only recently has he added any internet stocks.) Note that he concentrates on the Western USA since he insists on face to face discussions with the CEO before making a recommendation. Some complain that Murphy doesn't understand biotech - well his biotech picks are hot now. Others say look at his mutual funds - a fair complaint in 1998 but 1999 his technology fund was up 97%. So if you want to understand the Hi-Tech and Bio-Tech industries you have to read Murphy.

The author did very poorly for his own mutual funds!.......1999-11-09

I checked out the book from local library. It looks interesting. I flipped through the book and found out that the author manages two mutual funds: "Murphy New World Biotechnology Fund" (MNWBX) and "Murphy New World Technology Fund"(MNWTX).

I checked the funds performances. They are the bottom of the same fund category since the start of the funds. I returned the book right away.

Amazon.com

Canals. Railroads. Automobiles. Computers. The Internet. Each represented revolutionary shifts in the way Americans would live and do business. Each saw a corresponding rush of investors to get in on this great new investment opportunity. Each saw a lot of investors go broke. In The Internet Bubble, Anthony Perkins and Michael Perkins, founding editors of The Red Herring, look at it this way: In the early 20th century, there were more than 500 automobile companies in the U.S. Now how many are there? Same with the new Internet companies, the Perkinses predict. A few will grow into profitable businesses in 10 or 20 years, but even then, their stocks may not be worth much more than their 1999 prices. They argue that buying an Internet stock today is really nothing more than gambling that someone else will come along and buy it from you for more money.

The book includes an overview of the biggest players in the Internet explosion, the market mania for Internet stocks, and profiles of companies such as Amazon.com, Yahoo! and At Home. The authors also interview venture capitalists who help new companies get off the ground and the investment bankers who help them go public. And while they don't pretend that they know when the Internet bubble will burst, or what the damage will be, they are convinced that most .com companies will never make a dime. The book concludes with some thoughts about investing in this climate, and argues that ignoring the Internet may be as dangerous to your portfolio as investing too much. Some guidelines about product cycles and diversification appear, but the biggest rule seems to be: Don't be the one holding the hot potato at the end of the game. --Lou Schuler

Book Description

The spectacular Bull Market in high-tech stocks is the investment story of the decade.

The numbers are astonishing. The Internet boom has created new household names such as Yahoo, Amazon, and America Online -- companies that today command billions in market value. Internet startups like Healtheon and eBay have seen their stocks sky-rocket over 3000 percent since their IPOs, and dozens of other Internet stocks have doubled, tripled, and even quadrupled on their first day of trading.

Here is a market where:

entrepreneurs like the thirty-something founders of Yahoo and Amazon become global billionaires overnight;

money-losing startups command market valuations that make the captains of traditional industry cry their hearts out and tremble with competitive fear;

and venture capitalists and investment bankers cash in big on companies barely out of the cradle.

But individual retail investors -- the outsiders in this turn of the century roulette game -- are left to foot the bill, paying exorbitant prices for stocks that will end up diving off a cliff.

TheInternet Bubble is the story of the turbulent world ofhigh-tech stocks, a place where fortunes aremade and lost in a day. This book uncovers the innerworkingsof an industry that increasingly thrives ongreed and hype. It shows who is really getting rich, and how they use small investors to finance their empires.

Silicon Valley insiders Anthony and Michael Perkins provide a behind-the-scenes look at the forces -- and the people -- stoking the money engine in the technology stock market. They show how the allure of fast-paced innovation and overnight success has driven an ongoing market frenzy around Internetstocks, creating what they call an "Internet Bubble." Most important, the authors show that, when the Bubble inevitably bursts, Main Street -- not Wall Street -- will take the big hit, unless individual investors take steps to protect themselves now.

This is a book that will make every investor in America think twice before chasing the latest "hot" Internet stock.

Customer Reviews:

Great Book!.......2003-02-26

I read this book over 2 years ago and am glad I did! This saved me plenty of $$$$.

Review for a MBA/MSE Class.......2001-04-16

With the current shakeout of high tech stocks on both the Nasdaq and New York Stock Exchanges, you would think a lot of people were losing money. But according to the authors of this book, the only people losing money are the ones who bought the stocks at overvalued prices. The ones who made money were the insiders and the people who sold before the downturn. These people or the general public that made money were able to find even greater "fools" willing to buy their stocks at those outrageous prices and who were subsequently left with millions in stock value losses. Also, the insiders have cashed out long before the current shakeout going on in the market place. So, the "moral" of the story is to be an insider so that you know what's going on inside the companies you own stock. "The Internet Bubble" focuses on these insiders, namely the venture capitalist (VCs). The authors also talk about the world of investment bankers. The book lists all the major players in the investment banker and venture capitalist world and gives a brief history about each. The authors also have a final note or epilogue to the reader in that you should sell your stocks as soon as possible. Their rational is that all the Internet companies would have to have enormous growth to justify their stock pricing. Of course anyone can say that is time to sell because the Internet bubble will burst, but no one knows when exactly it will burst. If we did, none of us would need to work! Just like today with stocks at a low, I can say that its time to buy because they will go back up eventually. Am I correct? Probably, but the question is when will they go back up? Again, if I knew, I wouldn't need to work! All in all, I did find this book helpful in understanding the world of "insider trading". I would not recommend it to people who already know about investment banking and ventures capitalists. The book is fairly easy to read even though I got confused with all the statistics that were used throughout the book. There is also a comic strip of Doonesbury before each chapter to offer comic relief. These strips mock the world of Internet investing. Even though they mock Internet investing, I find them to be generally true. Examples of this include taking a company public even though they will never show profits. Another comic has an Internet company going public without a robust product and "suckering" the public into buying the stock because they are an Internet company.

this book scared the c**p out of me.......2001-02-11

As a "dot-com" kid I suddenly found it was the new millenium and I had a ton of money to blow. I read this book and the math was so dead-on I knew it was correct. But who could guess when the bubble would burst? Starting in March, 2000 it clearly started to burst but everytime there was a "dead cat bounce" I would go out and buy a million bucks worth of stocks only to watch that million turn to zip when the market fell further. This book is a great book, not from an historical perspective, but from an investment perspective. The fundamentals they talk about to analyze the bubble are useful now in determining which tech companies out there right now might have real value.

Good, gutsy book.......2000-04-04

Criticisms first: This book was a) somewhat clunky to read, more like a schema for a book than a book itself; b) somewhat thin; c) a little repetitive; and d) had a title only a glossator could love.

Now ... plaudits: The ever-contrarian freres Perkins are biting the hand that feeds them -- and it apparently tastes good. After years of being the house pet of venture capital firms up and down the West Coast, the last year has seen Red Herring toughen up somewhat. They don't just parrot vapid management and VC claims -- they analyze them, scoff at them, and generally do things that the trade press isn't supposed to do with full-page buyers of glossy ads.

This book continues the tradition, with muscular prose that amounts to chest shots at Kleiner Perkins (it overstates the jobs it has created; it helped fuel the current irresponsible bubble; and uber-investor John Doerr's radar regularly locks in on bogies).

This was good, tough journalism. While it may just be a coincidence, but I have found it heartily refreshing to see this book out, followed by Fortune's recent cover piece on dot-com financial machinations, and the Forbes expose on MicroStrategy.

Redemptive and highly recommended.

excellent book, easy read.......2000-03-29

this book was a fabulous read. I especially enjoyed the Dilbert cartoons at the front of each chapter. Does anyone know where to get these photos. My book is at home and I want to download them from my computer. I checked Dilbert site and nothing. A must read for a reality check into these markets.

Business and Investment Environment in Taiwan and Mainland China: A Focus on the IT and High-Tech Electronic Industries

Average customer rating:

Business and Investment Environment in Taiwan and Mainland China: A Focus on the IT and High-Tech Electronic Industries

Manufacturer: World Scientific Publishing Company
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

General | International | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Entrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

High-Tech | Industries & Professions | Business & Investing | Subjects | Books

Product Description

Focusing on the IT and high-tech electronic industries, this book provides an analysis of foreign small- and medium-sized enterprises (SMEs) in Taiwan and Mainland China. A comparative analysis of Taiwan and Mainland China s business and investment environments is conducted, and several indices knowledge capital, innovative ability, the utilization of information technology and social infrastructure are used to evaluate the cross-strait competitive advantage. This important book helps readers understand the criteria involved in choosing an investment region, while increasing awareness of the particularities of conducting business in Asia.

Dow Jones-Irwin Guide to High Tech Investing

Average customer rating:

Dow Jones-Irwin Guide to High Tech Investing
James B. Powell
Manufacturer: McGraw-Hill Education
ProductGroup: Book
Binding: Hardcover

Public Finance | Economics | Business & Investing | Subjects | Books

Earn Extra Money In Your Spare Time Selling High-tech Cars On-line

Average customer rating:

Earn Extra Money In Your Spare Time Selling High-tech Cars On-line
Jassen Bowman and James Orr
Manufacturer: LearnToBeRich.com, Inc
ProductGroup: Book
Binding: Audio CD

General | Business & Investing | Subjects | Books

General | Investing | Business & Investing | Subjects | Books

Product Description

Have you ever considered turning a personal interest or hobby into a profitable business to help make extra money? The emergence of the Internet as a leading sales channel for merchandise of all types has broken down barriers to entry that now allow anybody, including you, to become a successful business owner. You can generate a decent monthly side income selling items online in your spare time, and this CD and accompanying resources will show you how, step by step. Discover how to take care of business licensing, accounting, marketing, fulfillment, and all the other tasks associated with running your business in this simple, straightforward guide and accompanying resources. You owe it to yourself to learn all that you can about building your own business and creating the financial future you desire, so order your business startup guide today.

Average customer rating:

High-tech investing
Rodger Bridwell
Manufacturer: Times Books
ProductGroup: Book
Binding: Unknown Binding

Public Finance | Economics | Business & Investing | Subjects | Books
ASIN: B0006E9JWK

Average customer rating:

Investrends: The High-Tech Economy
Mark Evans , and Martha Wilson
Manufacturer: CDG Books Canada, Inc. / Macmillan Canada
ProductGroup: Book
Binding: Hardcover
ASIN: 0771577230

Book Description

The world of high technology changes so rapidly, it's hard to keep up with the latest developments. But with the help of Mark Evans and Martha Wilson, identifying the high-flyers of tomorrow is easier. Investrends: The High-Tech Economy discusses five key trends in new technology (e-commerce, wireless, biotechnology, smart technology, and alternative energies) and shows how they are changing the world.

The first section of the book explains how these trends are developing, and provides readers with the basic understanding that is necessary to make sound investment decisions. In the second half of the book, the trends are applied to different aspects of Canadian society to show how these new technologies can work together to create radical changes in the way things work. With Investrends: The High-Tech Economy, readers will be able to make the right investment decisions to create a portfolio that takes advantage of technological change.

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