Customer Reviews:
Black Belt Memory Yogger .......2007-03-09
The Black Belt Memory Yogger is a handy pocket guide for people involved with six sigma processes. I like the why use it and what does it do questions. Good quick review of basic statistics and tools.
Handy and Useful, but pricey.......2003-02-21
This book is a concise reference for use by practitioners and those on the shop floor. I use it daily in our one square mile manufacturing complex.
Our people understand the tools with help of the illustrations. The how to use the tools is clear. Sure some may be overwhelmed by the statistical detail; however, the graphs are useful in showing folks what we as a team are working towards.
At only 265 pages, this spiral book is pricey, but that's expected from the millionaires of the Six Sigma Academy. ASQ's entries into this segment pale in comparison. Overall, I use it in any public course offering I teach. Keep it simple!
Book Description
Complete guidance to the ins and outs of gaming operations
Management personnel need a thorough understanding of the business side of the casino industry to ensure profitsâand to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino.
Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations.
This updated edition features detailed coverage of:
- Current high-roller marketing tactics and their effect on profitability
- The effect of popular money management systems on casino profits
- The initial development process of an Indian casino
- Studies designed to identify the patronage motives of gamblers, including those of riverboat customers
- Slot club design: player rating issues, point accumulation schemes, and more
- Principles of casino floor design: managing table game and slot location
- Studies designed to measure the profit contribution of popular slot promotions
Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
Customer Reviews:
Great Overview.......2007-04-25
An invaluable primer on casino management. This book should be on the shelf of every executive in the gaming industry.
The Best of Its Genre.......2007-02-03
"Casino Operations Management" is the best book on the market now focusing on operational issues that confront casino managers. It is arguably "too much" for an undergraduate course, but the book is highly recommended for casino managers who want to strengthen their understanding of what makes a casino really tick. Those simply interested in in-depth knowledge of the industry's operational issues will also find the book helpful.
casino operations.......2006-06-30
Good overview of casino operations. It covers Indian gaming as well as Nevada and mentions where there are difference. I am the controller and I wish it had more accounting /finance.
Excelent operations overview.......2005-10-29
This book is a must read for everyone entering the casino business. It's a clear reference, and it shows derails some myths about gaming operations.
Great read.......2005-06-14
This books assumes you know nothing about Gaming Operations and goes from there, taking you on an in-depth exploration of the gaming industry, from it's beginnings through modern-day operations. This book was highly beneficial. I also read "The Gaming Industry: Introduction and Perspectives" from the UNLV International Gaming Institute, both of which I would strongly recommend. Well written and dives to the appropriate level of detail.
Book Description
Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com.
Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom floor. The New Wellness Revolution, Second Edition includes more guidance and business advice for entrepreneurs, product distributors, physicians, and other wellness professionals. It’s an industry that will only grow, so get in while you can.
Customer Reviews:
Wellness is worth it!.......2007-08-07
Paul educates the reader about how to take part in the next trillion dollar industry by getting into health and wellness.
Question about something.......2007-07-30
I have read some of this book in the bookstore because it looked rather interesting - and is. And maybe I'm stretching things, but I was 'confused' by some things in it, and here is one example. He talks about Dr. Mercola's website, which I had previously learned about and registered on. Then later in the book, he touts how GREAT soy is. Well anyone that follows Mercola's website knows that Dr. M does not promote soy and actually has articles detailing the adverse effects that regular consumption of soy can produce. And with Pilzer writing about Mercola and later about how good soy is, well those two items are in conflict to me. I suppose I should see this book more along the lines of reference material as well as a promotion of how trends will tend toward pro-health activities and lifestyles, not forgetting to mention the potentially profitable opportunities that exist. I guess when I read a book, I expect topics and information to run along similar lines. It would be like say a democrat writing a book about his liberal views, with a chapter detailing how Roe vs. Wade should have been thrown out altogether. It just wouldn't be the expected fit for me. I welcome any comments to help me see things more accurately. Feel free to write to me at purpleshake on gmail if so inclined. Thank you.
The New Wellness Revolution - Rocks`.......2007-07-03
Being in the Health and Wellness industry i found this book to be state of the art. A definite read for everyone.
Brian Brown.......2007-04-11
This book was amazing. Paul is dead on the money. As the owner of a fast growing Health & Wellness company, it is affirming to hear that I am doing the right things. It also gave me a lot of new ideas for my current projects. If anyone is considering being involved in this trillion dollar industry, this book is a must read!
A must read for anyone concerned about their health and the future!!.......2007-03-22
This is a great book to open your eyes about health and your responsibility in being responsible for yourself. I was amazed to read about milk!!
Take charge of your life and read this book!
Customer Reviews:
Excellent.......2001-10-29
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
A well structured approach to the subject........1999-02-17
Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
Average customer rating:
- Sloppy, Fragmented and Unfocused
- The Real McCoy.
- It delivers on the title but in a less than thrilling way
- Las Vegas history: from mob to corporate
- Great book and great shipping time
|
Sharks in the Desert
John L. Smith
Manufacturer: Barricade Books
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Similar Items:
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When the Mob Ran Vegas: Stories of Murder, Mayhem and Money
-
Running Scared: The Life and Treacherous Times of Las Vegas Casino King Steve Wynn
-
Las Vegas Babylon: True Tales of Glitter, Glamour, and Greed
-
Whale Hunt In The Desert: The Secret Las Vegas Of Superhost Steve Cyr
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The Battle for Las Vegas: The Law Vs. the Mob
ASIN: 1569802742 |
Book Description
The story fo the evolution of the gambling racket from mobbed-up vice to corporate success story as told through the biographies of the men who made it happen.
Customer Reviews:
Sloppy, Fragmented and Unfocused.......2007-03-22
This is a book that appeals to no one. If you're not already familiar with Vegas history, it is not a good place to start. And if you already know something about Vegas, it will not teach you anything new.
In theory, the structure of this book seems like a good idea -- devote a chapter each on the movers and shakers who built Las Vegas. The problem is that they all influenced each other, so separating them results in an arbitrary, fragmented, sometimes difficult-to-follow, narrative. Even the chapters themselves tend to jump back and forth in time and place. Structurally, the book just doesn't work.
Then there's the problem of sketchy information. Smith doesn't go into great detail explaining the why's and how's of events, leaving the reader with a great longing to know more about the individual characters of these men and what makes them tick. If you're looking for some good dish on Vegas -- which is what the snappy title promises -- there are better choices.
Compounding the reader's frustration are the numerous typos, spelling, and grammatical errors. Smith either had no editor or edited this himself. It feels like a first draft in serious need of a major rewrite and fact checking. It's difficult to believe Smith makes a living as a journalist. He must have a good editor at the Review/Journal.
The Real McCoy........2007-03-05
This book gives you the real story behind the Vegas gaming legends. Nobody does justice to this topic like John L. Smith. His research is impeccable.
It delivers on the title but in a less than thrilling way.......2006-10-31
This book is a fun read if you are someone who is familiar with Las Vegas. The book indeed delivers on what the subtitle, "..The Founding Fathers and Current Kings of Las Vegas" states. Each chapter is more or less devoted to discussing a specific person and the impact they had on setting the stage for the evolution of Las Vegas. I imagine those of you who have never been infatuated with Las Vegas will want to pass on this one.
Based on some of the anecdotes, it seems amazing that some of the Vegas hotels are still open today. The mobsters and the so called "straight laced" owners who ran (or still run) the hotels come off as either extremely brilliant or totally incompetent. It is no wonder that most of the Strip hotels have all been swallowed up by one or two companies. The author also seems to question if some hotels are completely honest when it comes to gaming.
The problem I had with the book was perhaps I was expecting something more chronological and dramatic. Instead, the book is like a compilation of old newpaper columns that are all put together in one place(of course, maybe that is not a surprise since the author is a newspaper reporter). Much like other books of that nature, the reading becomes almost repetitive and seems easier to take over a long haul rather than a week or two of reading cover to cover. Also note that there are a few typos and errors that make it seem like someone did a spellcheck with a computer rather than really proofreading it.
If you can stick with this type of book, you will probably enjoy it. Now this is the first book about Las Vegas I have read so I can not compare it to anything but I've got to believe there is probably something a bit more compelling.
Las Vegas history: from mob to corporate.......2006-03-16
The complete saga of Las Vegas from its early roots with the mob to modern corporate times is presented in a lively history of the city's real rulers in SHARKS IN THE DESERT: THE FOUNDING FATHERS AND CURRENT KINGS OF LAS VEGAS. Many made their fortunes developing the casino business the city is most famous for today - but many myths have surrounded their activities - myths which columnist Smith dispels in an investigative history which tracked mobsters and their connections to the city's rich and monied.
Great book and great shipping time.......2006-02-17
I received this book almost right away. It's a very good summary of the people of Las Vegas written by someone who knows, John Smith.
Book Description
There are very few American coaching heroes better known than Coach K. The long-time head coach at Duke University is at the top of the class when it comes to those who believe in doing the right thing and who stress leadership, accountability, responsibility, and academics to his players. Now, in this powerful collection of essays, written with one of his daughters, Jamie K. Spatola, readers will discover this incredible leaders personal philosophy on winning, losing, and sportsmanship, as well as dozens of everyday lessons that apply to life on and off the court. On trust: There are four words that, when said, will bring out the best in your team, your employees, and your family. They are: I believe in you. On discipline: All leaders, whether they be coaches, CEOs, or parents, should be wary of relying too much on predefined rules.
Customer Reviews:
Real Leadership.......2007-04-10
Learn great leadership skills that apply in the business world, sports world, or anywhere else in life. This book makes a great gift.
Doug.......2007-04-10
Coach K is an awesome coach but an even better person. I encourage everyone to read his books.
Just what I expected.......2007-01-16
Coach K says a lot in a few pages. Everything I read applies to me or it also can apply and be enjoyed by my 13 year old son or 11 year old daughter. I appreciate Coach K and his daughter taking the time to share the insights contained in this book.
Real words; real meaning!.......2007-01-11
COACH k HAS AMPLIFIED THROUGH LIFE EXAQMPLES THE REAL MEANING OF WORDS THAT ARE TOO OFTEN USED CARELESSLY. HE GIVES "COURAGE" AND "LOYALTY" AND ALL OF THE OTHERS HE ADDRESSES IN HIS COMPACT BOOK REJUVENATED MEANING! i GAVE COPIES TO BOTH OF MY GROWN CHILDREN WHO, THEMSELVES ARE IN THE BUSINESS WORLD AND THEY LOVED IT
Great reading!.......2007-01-11
I purchased this book as a gift for my daughter. I started to skim thru it and could not put it down! My daughter loved the book so much she ordered one for her basketball coach as well. Great book on leadership and would highly recommend it to share with coworkers, family and friends.
Customer Reviews:
Have had this book since 1997 and love it.......2007-07-05
I am reading this book again.. prob the 5 time and I have used about 3 different colors of hi-liter so far. I recommend it and even used the lesson and guidance to help me with my addiction issues this time around.
First time it was family issues, then 2nd time was work issues, third time was deaths in family and fourth time was post college work issues. Its been there for me everytime and this time along with Tx, I am using it again.
Pat Riley would have made one heck of a military general. .......2007-05-17
He is the ultimate strategist, always thinking ahead and planning every act of inspiration and conversation he might use to channel more out of his players than they were currently giving. In 'The Winner Within', Pat Riley shares his tactics for converting his basketball teams into units with an emphasis on the greater good. The highlights of this book came for me in the following:
* Pat Riley's acceptance of being in the right place at the right time when the Lakers needed a head coach and how preparation added to his own confidence that he could succeed at a high level.
* Riley's view on the strengthening process of one's mentality and how being thrown the wolves can be a very healthy experience.
* Making the LA Lakers a team instead a collection of self-serving, finger-pointing superstars. He mentions tactics he employed on each of his different leaders, including ways to use Kareem Abdul-Jabbar's moody eccentricities as a leadership tool.
* How embracing success hurt the Lakers in the mid-eighties and the ways Riley developed a plan to combat complacency on the team.
* How leaders in any profession must be willing to confront cancerous team members swiftly and thoroughly.
* Riley's methods of using strategic moments of temporary insanity and how this can be highly beneficial to the overall good of the team.
* When to know your time is done and move on, as he did when he left LA for New York in 1990.
* Setting reasonable goals that are both attainable and difficult. For example, his 1992 New York Knicks set the goals of being the most hated team in the league, the most conditioned team in the league, and the most professional team in the league. To a T, they succeeded in meeting all their goals.
Riley is very open and honest in this book. He admits that he knew his Knicks would have zero chance of beating the Bulls in a do-or-die game seven in 1992. He had predicted Jordan would get calls and go to the line, and that Ewing would get into foul trouble quickly. Both of his predictions became eerily true. He admits that you must know your place in the pecking order and follow this format:
#1. From nobody to upstart
#2. From upstart to contender
#3. From contender to winner
#4. From winner to champion
#5. From champion to dynasty
Riley's book is also filled with numerous quotes from histories great minds and leaders. Each quote helps highlight what Riley is trying to emphasize.
I recommend this book to anyone who is or hopes to be a manager in any avenue in life. Riley gives a clear-cut format to achieving goals as a leader.
Championship Inspiration.......2006-10-31
This is a book about how Pat Riley coaches to get out of the individual the Winner Within. There are 12 short chapters in this 271 page book with many quotes from many great individuals throughout history including this one from Sir Winston Churchill: "Success is never final."
Shaq has stated the Riley is the most motivating speaker he has ever heard and after reading this book I think you will get a feel for what he meant. Most of the book focuses on Basketball and the Lakers. But there are some good business principles scattered throughout the book that will inspire you to be the best. Riley lets you into his mind so you can see his thoughts and how he worked to get the most out of his team to bring home the championship. It's a great book that will prove a quick read.
A great inspiration for any coach.......2006-07-17
I am a first year basketball coach and found this book very inspirational. It makes me want to work even harder than I have and set higher standards for myself. Pat Riley is an excellent motivator and role model. I like any coach who is willing to write about his major losses in his career as well as greatest triumphs. A must read for any coach. However, he needs to write a sequel since he won his new title this summer. Go Heat!
Doesn't make the playoffs........2005-08-03
Of the over fifty books on leadership/coaching that I've read, this is by far the least useful. There are anecdotes for basketball fans, but as far as useful ideas on success and leadership there are few. It is the most useless book I've read in the coaching/leadership field (even worse than Coach K's or Dean Smith's).
Book Description
Tools, forms, and practical advice to run your coaching business. From initial client interviews to billing and marketing strategies, this book is one-stop shopping for any coach. Taken from CoachVille.com's extensive library of coaching resources, this invaluable book gives you everything for your coaching practice. Sections include the business of coaching, client intake and follow up, and workshop planning.
Customer Reviews:
Simple steps to coaching.......2007-07-12
This book is easy to read and is laid out in easy steps to follow to begin a life coaching practice.
Good way to get started.......2007-02-15
I asked an experienced coach to review the content to see if it was worth keeping and she agreed. She checked specific chapters I should read, forms to use, etc.
It has provided the start that I need before I meet my first client.
Excellent Resource.......2007-01-21
This book have almost every form imaginable. It has greatly facilitated the adminstirative end of my pracatice. Highly recommended. I would have liked more concrete how to build your practice information.
Almost an exact copy of another book.......2006-06-30
I ordered this book along with Essential Coaching Tools. They are almost exact duplicates. I AM VERY DISAPPOINTED. There are some differences so I will keep both to use in my future practice.
Lives up to its advance acclaim........2006-02-28
Having perused the many publications currently available on coaching, I chose to order this particular book when I saw that noted psychologist and coach Dr. Sandra Nahan had given it high praise. As usual, Dr. Nahan is right on target. With a wealth of information, strategies, and ready-to-use forms, the book provides thorough, easy-to-use guidance through the steps of establishing a successful coaching practice. It is user friendly and most worthwhile.
Book Description
In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.
Book Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.
Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker…even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.
World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including
- Manchester United's transformation from a plucky home team to a billion-dollar international franchise
- Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
- Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
- Daytona International Speedway's reinvention of fan intimacy
Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Customer Reviews:
Not Just for Sports .......2007-03-16
Although the Elusive Fan is written for sports marketing and managers in mind, the concepts are equally applicable to other entities which depend upon their members for loyalty and financial support. Like sports, the arts are facing new competition and are also a marketplace for people with only a limited amount of time and money. My husband works for a non profit art foundation and the marketing ideas presented in the book apply to that type of entity just the same as to the sports groups. One of his responsibilities is increasing interest in art among different community groups. He found the marketing information very useful and has implemented some of the suggestions. For example, he has applied the author's recommendations for engaging the youth market and expanded the youth art camp at the foundation, hopefully developing loyalty and a lifelong interest in art for students (and their parents). The book offers lots of ideas for attracting fans/members and developing a thorough brand-building framework, often using real world case studies. I definitely recommend this book to anyone in an industry which needs to attract and keep their fans/members.
The concepts span beyond sports.......2007-02-08
The Elusive Fan may be about sports, but the principles and strategies the authors discuss can be applied to any sector in the world of business. I am in the film and entertainment industry and have benefited greatly from the innovative concepts The Elusive Fan develops. I particularly liked chapter three on how fans connect, which details the critical connection points that encourage fans to choose one product over another. The book's branding focus has also helped me refine my segmentation strategies and develop a marketing plan. I wouldn't call myself a sports fan, but reading how competitive the sports industry has become -- and what the authors recommend to attract and engage fans -- gave me insight into how to market my own products and brand. Whether it's sports, film, or insurance, we're all searching for our Elusive Fans, and Rein, Kotler, and Shields have the definitive guide on how to capture them.
"The Elusive Fan" Won't Have Any Trouble Captivating a Wide Audience.......2006-07-26
Rein, Shields and Kotler manage to score effortlessly in this fascinating look behind the scenes of sports marketing. In the electronic age, consumers are bombarded by so many choices, retaining fans is an immense and expensive challenge. The ultimate arena, in which sports and teams compete for market share, advertising dollars, ticket revenue and television proceeds is a diffcult place to compete with old business models and antiquated ideas.
The dynamic answer to the daunting challenges posed by today's marketplace is provided by communications scholars Irving Rein and Ben Shields and renowned marketing guru Philip Kotler. This book provides a new understanding how the sports marketing world works, how teams can capture a larger share that market by adhering to new fan-based management philosophies.
This book is the rare subject to transcend the boundries between the worlds of sports and marketing. Any serious sports fan will be enthralled by the fascinating case studies and behind-the-scenes look at professional athletics. Industry insiders, marketers, advertisers and communications specialists will be equally glad to have read this ground-breaking book. Well regarded markerting and communications experts, Rein and Kotler bring experience and flare to the "Elusive Fan" and are matched perfectly as writing partners with the young and rising-star communications specialist Ben Shields.
Buy this book and peek behind the curtain at what makes the most exciting industry in the world as thrilling as it is and how the all-important fan fits into it all.
How to prosper in a "competitive and fragmented marketplace" .......2006-07-20
Competition for disposal income spent on recreation and entertainment is probably more intense now than it has ever been before. On any given day, we have so many choices and all of them have direct or indirect costs. This is especially true of sporting events, many of which are televised. The title of this book refers to someone whose financial support is increasingly more difficult to attract and then sustain. According to Rein, Kotler, and Shields, "All sports need to be constantly adapting and if necessary changing to accommodate a competitive and fragmented marketplace." Their book suggests how to achieve that objective by adopting and implementing a "strategic approach that emphasizes fan connection, innovative segmentation, brand-building, and sustaining market share."
In essence, marketing either creates or increases demand for whatever is offered. With regard to the sports industry (at all levels from local youth and school teams to professional leagues and international competition such as the Olympics), the authors assert that those responsible for marketing must reinvent their thinking in terms of athletes, teams, leagues , and events in order to differentiate them from competition which, yes, includes the option to commit no hours and dollars whatsoever. Instead of buying a ticket to a baseball game, for example, and probably purchase food, beverages, and merchandise while attending it, why not stay home and watch the same game on television? Or instead watch another television program or DVD? Or read a book such as The Elusive Fan? Or go for a walk in the woods?
In this volume, Rein, Kotler, and Shields address questions such as these:
1. How to connect with "the elusive fan"?
2. How to reinvent a sports brand?
3. How to generate the transformation of that brand?
4. How to implement the brand's transformation?
5. How to communicate the brand effectively?
6. How to sustain the fan connection with the brand?
7. Which sports branding initiatives have been most successful?
8. What lessons can be learned from them?
9. What is the future of "fan connection"?
10. How to respond effectively to "the most elusive fans who are just now being born"?
This brilliant book will be of substantial value to decision-makers in the sports industry who must decide how to market what they offer to an increasingly more crowded marketplace but I presume to suggest that it will also be of great interest and value to others who also struggle to understand -- and then respond effectively to -- the increasingly more "elusive" consumers within those decision-makers' marketplace.
I especially appreciate the fact that Rein, Kotler, and Shields devote relatively little attention to theories, hypotheses, etc. and spend most of their time rigorously examining real-world examples of those organizations which have achieved marketing success by initiating and then sustaining the aforementioned "strategic approach that emphasizes fan connection, innovative segmentation, brand-building, and sustaining market share." They are a commendably diverse selection of effectively marketed sports brands (both individuals and organizations) and include the Kentucky Derby, Maria Sharapova, owner Mark Cuban the Dallas Mavericks, the University of Vermont men's basketball team, general manager Billy Beane and the Oakland Athletics , South Lake Carroll (Texas) High School's football program, the Professional Bowlers Association, NASCAR's Daytona 500 (the "Great American Race"), and the Northwestern University women's lacrosse team. However different they are in almost every respect, all are successful sports brands because each "has transformed into a strong, identifiable, and differentiated brand and is an example of how to execute two critical brand differentiation tools - [begin italics] benchmarking and innovation. [end italics]"
In the final chapter, Rein, Kotler, and Shields identify and then discuss six successful "drivers" of successful sports brands (please see pages 295-306) and as I absorbed and digested this material, it struck me that the same "drivers" (after appropriate modification) could achieve the same marketing objectives for almost any other category of brand, especially as most products and services have by now become commodities in their respective marketplaces which are also "crowded" in ways and to an extent which are unprecedented.
Trace the etymology of the word "fan" and you will learn that it is an abbreviation of the word "fanatic" and probably first appeared in England in 1525, referring to an "insane person," from the Latin word fanaticus. Winston Churchill once explained that a fanatic "is someone who can't change his mind and won't change the subject." Although Rein, Kotler, and Shields limit their attention to the sports world, I again suggest that their probing and illuminating insights also have direct, indeed compelling relevance to most (if not all other) market segments and categories. Moreover, that relevance seems certain to become even greater in years to come.
Those who share my high regard for this volume are urged to check out Michael Mandelbaum's The Meaning of Sports: Why Americans Watch Baseball, Football, and Basketball and What They See When They Do; also D. Stanley Eitzen`s Sport in Contemporary Society: An Anthology.
informative, entertaining, timely.......2006-07-16
The Elusive Fan is an enjoyable read with a good blend of facts and analysis. It is entertaining yet serious. As new forms of entertainment emerge rapidly and businesses of all types hire consultants to compete for our attention and dollars, The Elusive Fan articulates the changes we are witnessing and describes how sports fit in to our evolving economy and culture.
Books:
- The Credit Secrets Bible
- The Essentials of Risk Management
- The Financial System and the Economy: Principles of Money and Banking (with InfoTrac®)
- The Financial System and the Economy: Principles of Money and Banking (with InfoTrac®)
- The Handbook of Mortgage-Backed Securities
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't
- Trend Following: How Great Traders Make Millions in Up or Down Markets, New Expanded Edition, (Paperback)
- Understanding Health Policy (Lange)
- Valuation: Measuring and Managing the Value of Companies, Fourth Edition
- Value-at-Risk: Theory and Practice
Books Index
Books Home
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Six Sigma Memory Jogger II: A Pocket Guide
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