Book Description
The 11
th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.
Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.
An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Customer Reviews:
Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts.......2006-09-28
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge
Very Helpful !!.......2005-10-24
Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.
MKT 301 - Textbook.......2005-09-06
The same great quality of a hardback in a paperback for less then half the price. Who can beat that?
Principles of Marketing by Philip Kotler and Gary Armstrong.......2005-08-05
I have used Principles of Marketing by Philip Kotler in my university days of the 1980s when I was learning the basics of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. The latest international edition, the 11th edition (2005) is really the top quality book that one would expert of Kotler and his colleague.
"Principles of Marketing" is an excellent textbook on the current marketing trends. It is an enjoyable and practical book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet.
Book Description
Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The text is comprehensive, authoritative, and modern and yet the material is presented at a common sense level. The discussions and illustrations are unique due to the depth of detail blended with a distinct sense of humor for which the book is well known and highly regarded. This text is a valued reference for thousands of practicing financial managers. Richard A. Brealey and Stewart C. Myers welcome Franklin Allen as a new coauthor to this Eighth Edition. Sometimes the addition of a new coauthor means that one of the existing authors proposes to take a back seat. That is not the case with this team. Dr. Allen’s addition represents a genuine increase in capacity and brings fresh expertise and ideas to an already tremendously successful textbook and partnership.
Customer Reviews:
Just perfect........2007-09-06
Although I did not pass the exam that I took. The problem was with the exam not the book. This is an excellent book with lot of work done to ensure that the book is perfect.
The presentations available online with this book have a few mistakes.
Not great for the beginner.......2007-07-17
This book is not very clear in its explanations and does not have too many worked examples. Not sure why my MBA school prescribes this. I recommend reading Fundamentals of Corporate Finance Standard Edition by Stephen Ross, Randolph Westerfield.
Lacking Full Explanations.......2007-06-07
This book leaves me with more questions about finance than I have answers. Who do the authors think they are writing for? It surely is not the beginner MBA student. It seems like words are expensive because they do not fully or even partially explain concepts. Finance is difficult but it should not be impossible. I should not have to read and reread to figure out what the heck they are talking about. Maybe they should serve as advisors to this text and let someone who knows how to write actually write the book. These guys may be leaders and brillant but they are poor communicators. I'm not thrilled with my professor either. Is he a cheerleader or a teacher?
Good introductory finance book.......2007-04-11
This is an easy to ready comprehensive introduction to basic finance concepts. I would not recommend it to finance majors but I consider it a good choice for general MBA or other students that do not have a stong quantitative finance background.
Comprehensive text - you get your money's worth.......2007-01-09
I got this book for my Intro to Corp Finance class. The professor was aweful, but the book got me through the class. There are several other finance classes that use the same text, so for once I feel like I'll get my money's worth out of a textbook.
Book Description
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
Book Description
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MICROECONOMICS, 4th Edition features a strong revision of content in all 22 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4th edition. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Customer Reviews:
Micro Book.......2006-12-04
This was an awesome book although the instructor never used it, I am ready to sell it as like new if anyone is interested please contact me.
Feedback for textbook.......2006-11-05
Great Seller. Fast shipping and the textbook was as described. Thanks!
Easy to read. Easy to understand. Thorough........2006-07-19
I would have given it 5 stars if the price was lower, but that's what you get for text books these days. It was still cheaper than buying it at Berkeley's bookstore.
I found this book to be very informative and well written whith good flow and easy to understand examples. The author brings current events into the world of Microeconomics, and allows the reader to understand the underlying mechanism that drives the decisions we make. When used in conjunction with a class, or by itself, this book provides the novice with a thorough understanding of the principles of Microeconomics.
Book Description
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Customer Reviews:
All fluff no substance.......2007-10-05
This is a charming book and I've learned a lot about Starbucks by reading it. However, it was all fluff and no real substance and it came across as a PR piece for Starbucks.
If you're expecting a book that will give you some insight as to how to replicate the "Starbucks experience", you won't find that here. In truth, I read 1/2 to 3/4 of this book and gave up on it. After a while, it became tiresome to read anecdote after anecdote without any real substance behind it.
Highly Recommended Reading.......2007-10-03
Why has Starbuck's seen such phenomenal success and growth in a highly competitive niche? How have they becoming synonymous with coffee the way Kleenex is to tissue?
Michelli makes the case that it's partly consistent quality coffee, but much more so the whole "experience" consumers can expect at any Starbucks.
The author breaks down what makes up the Starbucks Experience into:
1) MAKE IT YOUR OWN
2) EVERYTHING MATTERS
3) SURPRISE AND DELIGHT
4) EMBRACE RESISTANCE
5) LEAVE YOUR MARK
He fills the book with stories that demonstrate the points made which makes it very readable. I did find the distinction between items 1-3 above a little vague and that many of the examples could easily have fit into one of the other categories he created.
I would be fascinated to hear more about how Starbuck's screens to get employees that give service well beyond the norm.
If your vocation involves any level of customer service this is for you and great to share with your friends, employees and business partners.
starbucks is special because it is personal.......2007-09-20
this book shows why starbucks is special. At first blush, it is so glowing in its praise that it seems like propaganda. But the sheer volume of anecdotes and the homely feel of many of them quickly sink in. One in particular sticks in my mind. A starbucks shop was hiring partners (employees) and decided to hire some local homeless people. The partners chipped in to buy them suitable clothes until they could earn enough to stand on their own. Now tell me, why can't other companies do this? good question.
Attention to Details.......2007-09-16
The Starbucks Experience provides an interesting insite as to keeping it simple and staying focused on details. From the fields to the customers, a total focus on details makes the Starbucks Experience a terrific guide on how to conduct business.
REALLY LIKED IT - BOUGHT 4 MORE COPIES!.......2007-08-29
A quick read with tasty principles and mouth-watering ideas. I bought 4 copies for a church organization's staff to give them guidance as they grow to be a dynamic place in their community. (And, because Starbuck's in one of their favorite places to buy beverages!)
Book Description
Mankiw's Principles of Economics textbooks continue to be the most popular and widely used text in the economics classroom. PRINCIPLES OF MACROECONOMICS, 4th Edition features a strong revision of content in all 23 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's resource package designed to assist instructors in course planning and classroom presentation and full integration of content with Aplia, the leading online Economics education program. In the 4th edition Greg Mankiw has created a full educational program for students and instructors -- Experience Mankiw 4e. "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." - N. Gregory Mankiw.
Customer Reviews:
4th Edition is different!.......2007-06-10
I was sold a used copy of the third edition and was told it was identical to the fourth edition. It isnt. The fourth edition has added questions that my instructor is having us answer for the course requirements. This means I have to go back and buy another copy of the book, this time the right edition! Dont be fooled - buy the edition of the book recommended for the class!
Can't find a better deal than this! .......2007-06-08
I recieved my puchase on time, and the study guide has been extremely helpful. I would definately make another purchase from here!
$105?!? Are you kidding me?!?.......2007-04-01
I bought this for my college daughter for her macro class. $105 for a paperback? And in its fourth edition, which means that the author has added half a chapter and made used versions of older editions no longer viable for students trying to get by with high college costs.
Unforgivable price gouging.
Product Description
Ideal for those new to real estate development, this comprehensive reference book offers a thorough and practical introduction. Using an eight-stage model of the development process, the authors explain idea conception, feasibility, planning, financing, market analysis, contract negotiation, construction, and asset management. Ongoing case studies of an office and a multifamily development provide realistic examples.
Customer Reviews:
Developer Book.......2007-02-04
It's a school book with an enormous amount of information. It would take years to go through. Great for a class course where an instructor could teach the chapters quickly and point out all of the important details.
It's a good starting point..........2007-01-05
This book is a well intentioned attempt at explaining the development process. Unfortunately, development is too specific depending on project type and region to be easily summed up in one volume. If you are looking for a lengthy and well detailed process overview, this book is for you. If you need something a little more specific, keep searching and let me know if you find something.
Textbook, Not Real World.......2006-09-06
Coverage of theoretical, not application. Useful for referencing concepts and reinforcing a specific point, but much more of a teaching text than reference material.
worst than boring school text book.......2006-08-11
This book is worst than school text book!!! Don't understand how others rated this book so highly. It is full of principles and theories vs. practicle real life informations. If you want to waste $$ or if your desire is to obtain dry, boring book to help you sleep, this is the one.
all about development.......2006-02-25
This book is very helpful to the novice real estate developer or student. It's very clearly written and the information is well ordered. Ideas, concepts and explanantions are well expressed. The glossary is also helpful. Highly recommended.
Amazon.com
Book Description
Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results--whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher
* Productivity
* Engagement
* Retention
* Customer satisfaction
The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable--it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.
Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time--it can be done in a matter of moments--and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
"The Carrot Principle: How Great Managers Use Employee Recognition"
An Essay by Adam Gostick and Chester Elton
For organizations that do it right, it's a bit like discovering gold in your backyard. Employee recognition, long considered a benefit that costs money, can actually be a management tool that makes money. At first blush, the idea is counter-intuitive. As leaders, we've become accustomed to viewing recognition programs as a cost of doing business. But employee recognition is evolving. A groundbreaking research study of 200,000 employees, unveiled in our new book The Carrot Principle, presents a new paradigm: Applying employee recognition techniques within a context of goal-setting, open communication, trust and accountability, (what we have come to call the Basic Four) accelerates the impact of all of these critical management skills.
Continue reading "The Carrot Principle: How Great Managers Use Employee Recognition"
More to Explore
|
The 24-Carrot Manager |
Managing with Carrots |
Book Description
Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?
Think again.
The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results -- whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher
- Productivity
- Engagement
- Retention
- Customer satisfaction
The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable -- it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.
Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time -- it can be done in a matter of moments -- and it doesn't take budget-busting amounts of money.
This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
Customer Reviews:
More than the traditional Carrot!.......2007-08-21
While the title may sound like authors Gostick and Elton are espousing the positive half of the carrot and stick motivational model, the book actually demonstrates the performance improvement correlation when recognition of individual contribution and identity (purpose-based recognition) is applied to the four basics of leadership - goal setting, communications, trust, and accountability. Recognizing that the knowledge economy requires the harnessing of people's commitment, the authors advocate moving beyond a transactional management model into emotional-based management, using purpose-based recognition to build a Carrot Culture. Without using the "R" word, they espouse a relational management model, supported by recognition.
The authors do a good job of demonstrating the business performance benefits when employees are engaged with the goals of the organization. They then provide ample guidance for how to use recognition to enhance engagement, including an extensive list of ideas for use with each of their four basics of leadership. All in all, an easy read, recommended for managers who know they might do better at acknowledging the contribution of their people and are looking for something to help them get into action.
Enjoyable read *and* applicable.......2007-08-09
With all of the sales and managerial books out there, how to really discern which makes for a fun airplane read or which really offers applicable value? This book offers both. Both my husband and I read our library copy, and experienced it as so useful we bought our own copy.
Important Stuff in Depth, but Nothing New.......2007-08-02
Here are the big ideas from this book.
Positive consequences, such as praise and recognition, are great tools for encouraging people to try new things and to continue desired behaviors. They send a message about what managers value.
In work teams where people say they have been praised recently, productivity, morale, and measures of engagement are more likely to be high and people are more likely to stay with the organization.
In teams where people say they have not been praised recently, productivity, morale, and measures of engagement are more likely to be lower and people are more likely to want to leave.
Companies with high productivity, morale and engagement and low turnover are more profitable.
Managers rate themselves higher on giving praise and recognition than their subordinates rate them.
There are no breakthrough, thought-leader ideas here. There is nothing really new.
The jacket blurb implies that this is based on exciting new research. It's not. It's based on research by the authors' firm that reinforces other research, including Gallup, Blanchard, a boatload of academic researchers and my own study of top performing supervisors. So if you're looking for new or breakthrough stuff, you don't have to buy the book and you don't need to read any further.
That doesn't mean that you won't get value from the book. The points the authors make are worth making again and again. Praise in all its forms is the most powerful and most underused tool for growing great, engaged teams.
Because the book is devoted, essentially, to a single idea, you get lots of depth on that idea. Some of those are just small insights.
On page 84, the authors make the point that in service industries, the perceived value of the product is tied to the behavior of the person that the customer comes in contact with. I knew this at some level, but seeing it in print got me to reflect on it and what it means.
Other things are more substantive. The authors provide details on different types of recognition: Day-to-Day; Above and Beyond; Career; and Event. They offer forms and lists and charts.
If you haven't read much about the power of praise and recognition this is a good place to start. The book covers most of the basic research, puts it in context, and gives you tools for putting it to use.
Remember that the authors wrote this book to sell their services and products. Sometimes they try way too hard to stretch their single bed blanket of product over the double bed of the subject. Sometimes they struggle to name things "carrot" or paint them orange, when simple description would do just fine.
If you're looking for a tool to use with managers at our company or in your peer group to increase the amount and effectiveness of legitimate praise, this is a good book to buy and use. You may also want to investigate the authors' other products.
Good Idea - Doesn't Need an Entire Book.......2007-07-29
I found the overall message of this book good and for that I might give it 5 stars. However the book takes too long to try to prove itself, and is overly detailed. I found it boring and dry. I respect the authors for writing a book since that is hard to do, but it seems like too much writing for a simple message. I would rephrase the book here, except I'm not that good of a writer. My best attempt would be to say, money motivates senior management, but does not tend to motivate most employees. Focus on recognizing employees clearly for distinct behavior, and give personal rewards (not plaques, trophies, or candy), immediately, and publicly. Also have an altruistic attitude towards your employees. Most of the book is fairly obvious for progressive managers, and those who are not just won't get it. In the end I don't think it will have a earth shattering effect on your business. Instead I would recommend something, anything, by Seth Godin.
Great Book to Improve a Managers Team.......2007-07-25
This is an exceptional book on how managers and executives can use recognition to retain top talent, improve teamwork, and improve performance. Recognition of employee performance, accomplishments, and contributions to the team and company has a tremendous impact on the positive influence and profit outcome for a company.
A must read for every manager in every company.
Gary Perman
Professional Headhunter
Perman Technical Group
Book Description
These two highly-respected authors have revised this best-selling book to include more current, modern subject matter and events, while maintaining those features that have contributed to its great success. It continues to use stories, graphs, and equations and a unified and logical organization that make economic concepts easy-to-understand and relevant to all readers. Users of this book see the connection between growth, trade, comparative advantage the production possibilities frontier. Recent changes in the economy are highlighted so that readers can understand how these events actually affect investment decisions and policy. The 90s boom and the recent bust are examined.
New issues such as the movements for and against globalization, trade agreements and barriers, the World Trade Organization, the enviroment, child labor, sovereignty, the impact of AIDs on developing economics are all explored in this new edition. This book continues to provide an excellent foundation in the scope and method of economics; demand, supply, and market equilibrium; measuring national output and national income; long-run and short-run concerns; aggregate expenditure and equilibrium output; the government and fiscal policy; the money supply and the Federal Reserve system; interest rates and output; inflation; the labor market and unemployment; macroeconomic issues and policy; the stock market and the economy; long-run growth; and open-economy macroeconomics.
An excellent reference resource for those involved in fiscal decision-making policies, whether in government or in large, international firms.
Customer Reviews:
ok.......2005-10-02
it was in good condition but should have been cheaper compared ot the condition
not a well writen book.......2004-07-08
The authors don't know how to explain the theories in a easier way, on the contrary, they try to confuse you as much as they can. They also have all sorts of stupid examples which have nothing to do with reality. They are theorists, not good writers!
There are also many mistakes in the book. not too professional.
If your university requires this book, you do not have a chooose, but it is not a good one.
Principles of Macroeconomics.......2003-06-25
The book was pretty much cleaner than I expected!! All the deals went very smoothly, and I really like purchasing through Amazon.com already! Thanks for all the good deal!
Review of Macroeconomics by Case/Fair.......2001-08-24
The authors provide an understandable presentation of the dynamics of demand/supply, the price structure, equilibrium and concepts of elasticity. The data employed is current & this version is supported by the publisher in various prior versions , as well as, this successive version. The work has considerable technological support in the form of the CD Rom and various instructional materials.The authors provide a useful "News Analysis" to integrate current events into the text. This is very useful in providing background information for students. The problem sets are topical and challenging. There is a considerable discussion of international economics and transitional economies. Overall, the text can satisfy a wide range of student interests. i.e. Those students having a quantitative orientation will appreciate the considerable graphs throughout the text. Students having a more visual learning experience will enjoy the various news items throughout the text & the extensive discussion of basic definitions. The chapter summaries and WEB exercises are helpful in integrating the material & applying the various concepts using current technologies. This text should be employed for intensive renditions of introductory economics at the collegiate level.There is an appropriate amount of microeconomic coverage in the Principles of Macroeconomics, as well as, the more comprehensive Principles of Economics work. After having read this book, students should have a firm grasp of economics and the various data employed by industry. In addition, students will become more knowledgable on current events applicable to studies in this field. This work would provide very helpful background for further studies in Price Analysis and Econometrics (Mathematical Economics).
excellent economics text for beginners.......1999-02-12
I am teaching an Economics class at the beginning college level at a private business college. This book is one of the better business textbooks I have encountered. It provides real-life and simplistic examples to help students understand complex issues. I recommend it.
C. Le Fevre
Books:
- Principles of Project Finance
- Profit for Life: How Capitalism Excels
- QuickBooks 2007 The Official Guide
- QuickBooks 2007 The Official Guide
- Quicken Willmaker Plus 2007 Edition: Estate Planning Essentials (Book with CD-ROM)
- Quicken Willmaker Plus 2007 Edition: Estate Planning Essentials (Book with CD-ROM)
- Real Estate Investment Trusts: Structure, Analysis and Strategy
- Regression Methods in Biostatistics: Linear, Logistic, Survival, and Repeated Measures Models (Statistics for Biology and Health)
- Regression Methods in Biostatistics: Linear, Logistic, Survival, and Repeated Measures Models (Statistics for Biology and Health)
- Sarbanes-Oxley: A Practical Guide for Corporate Executives, Risk and Audit Professionals
Books Index
Books Home
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General
| Business & Investing
| Subjects
| Books
Building Strong Brands
Marketing Management (12th Edition) (Marketing Management)
Managerial Accounting
Psychology in Perspective (3rd Edition)
Cost Accounting (12th Edition) (Charles T Horngren Series in Accounting)
