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Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)
Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley
Where Were You When the World Went Flat?
Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")
And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"
The Essential Tom Friedman
From Beirut to Jerusalem |
The Lexus and the Olive Tree |
Longitudes and Attitudes |
More on Globalization and Development
China, Inc. by Ted Fishman |
Three Billion New Capitalists by Clyde Prestowitz |
The End of Poverty by Jeffrey Sachs |
Globalization and Its Discontents by Joseph Stiglitz |
The Travels of a T-Shirt in the Global Economy by Pietra Rivoli |
The Mystery of Capital by Hernando de Soto |
Book Description
The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.
Download Description
The Pulitzer Prize-winning New York Times columnist gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century
Customer Reviews:
My opinion is flat.......2007-10-03
When a book has had over a thousand reviews, what can I possibly say that hasn't already been said? So I will keep it short and not so sweet.
No one will read this book, or any of the updates, for "fun." Do you NEED to read it? Yes, it contains some important economic concepts and realities, but it's a bit overlong. I'd say it could be cut in half, so skim through some of the numerous "interviews," repetition of central points, and endless advice and encouragement. The global pie is getting bigger and better, but the competition for piecies of that pie is heating up. Smart, ambitious, creative people will thrive; slow, lazy, dull people will languish, and everything inbetween. For too long many Americans have been sitting on their laurels and the day of reckoning is near. Heed this warning: Put down your TV remotes, game controllers, and iPods, and start working like your life (or lifestyle) depended on it. Get your rear into some serious gear, and don't balk at the notion that you should be an "expert" in at least three different, unrelated fields. Does this scare or excite you?
In so many interviews with foreign entrepreneurs, we are told (or reassured) that no matter how much of the "mundane" work is performed by countries other than the U.S., America's creative and innovative spark is still unsurpassed: All the world looks to America to lead the way into the future. I'm not sure. A lot of that "mundane" work was high level and highly paid, and why should we expect that America will continue to dominate in creativity and innovation? The truth is, we're in for a flattening of living standards, and from the perspective of the relatively high American standard of living, it will seem like a drop in standards until we reach another equilibrium (who knows how long that will take?). In any case, the reassurances about the talents and abilities of Americans seem at odds with other parts of the book, such as Bill Gates feeling "terrified at the American work force of tomorrow."
If you're already working hard at becoming an expert in three fields, then you probably don't need to read this book. Indeed, you probably don't have time to read it, or to read and write Amazon reviews, for that matter.
Great book to introduce an inside to the 90's and now.......2007-10-03
This was an excellent book for someone who is ever curious about the expanding global ecomomy as a whole. As a sailor in the U.S. Navy I found the book fasinating because I not only grew up during which most of the book was talking about but I am witnessing the predictions of the book first hand. Great book all around!!
Friedman's writing and subjects are captivating.......2007-09-27
Are you still a little confused about why American corporations are outsourcing to India and manufacturing in China, or why Al Qaeda has suddenly become so powerful? If so, this is the book for you.
Friedman's made 'Globalization' simple enough for a high school student to understand. That being said, this is NOT a high school textbook. It is NOT dry. Friedman is a great journalist and an author who will hold your attention chapter after chapter.
Friedman has a knack for taking complex and often emotionally charged issues and breaking them down into easy to understand concepts. You don't have to be a graduate student to enjoy this book. It's great!
Globalization 3.0.......2007-09-24
I wish I had read this book during a Globalization class I took a year ago.
Friedman is an exceptional writer, very engaging. He really lays out the information well and then brings in together in the latter part of the book.
I thought the middle part of the book could of been edited a bit.
Overall, an excellent introduction to globalization and the affect this will have on the US and industries in general.
Great Read.......2007-09-23
I actually listened to the audio version of this book for an information technology class I teach and found his discussion of the flatteners of the world very interesting and well explained.
The writing style, although technical at times, has a narrative style to it.
One critique I have of the book is that the author may be a little over optimistic about how new technologies and global connections will benefit everyone in the world.
Certainly worth a read (or listen).
Book Description
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Customer Reviews:
Great Book to Read.......2007-10-02
Wikinomics: How Mass Collaboration Changes Everything
As I refresh my professional career for the second decade of the 21st Century, I decided ro read this book, and I was not wrong. This is a most read book for everyone that's looking to stay relevant in the digital economy and the disrupting collaboration paradign. I highly recommeded.
Good, but not critical enough and scores high on the buzzword-meter.......2007-09-12
The book gives a quick tour of the new collaborative ways in which people aggregate and process information. It points out that collaboration can also be applied to produce new 'stuff', outside of software and even applying to manufacturing. It makes for interesting reading for people who a) know something about open source and want to know about its business implications and b) managers who don't know about open source/collaboration but would like to.
It is, imho, less interesting for those who want in-depth answers to the real thorny _business_ problems around open-source. I.e. How to make money at it, if you want to. It hints at important questions such as rewarding the community at large, not losing the family jewels as you open up, etc. Unfortunately, it never quite gets down to specific recommendations beyond "you have to find the right mix of proprietary vs. open source IP".
Not to criticize it overmuch. Wikinomics often jars your thinking with insightful nuggets. For example, it cites Goldcorp as the example of a mining company which opened up its secret prospection data to outsiders. Wikinomics, probably rightly, uses that as a counter-intuitive example of enlisting external help for a type of company that never shares that kind of data. Hmmm, why not share? If the prospection data applies to land on which only your company can operate, isn't that a pretty safe gamble? I don't know, really, but the point is that the anecdote makes you think of things differently. Same with IBM's success at getting a new OS (Linux)almost for free, while gathering goodwill from the community and genuinely collaborating. How far Big Blue's embarrassing anti-trust proceedings seem now...
Less helpful is Wikinomics' recurring use of cherry-picked anecdotes by sector, rather than a broad analysis of various businesses. First of all, it rarely compares its chosen 'smart companies' to their competitors. Yes, BMW is opening up. Does that make their cars any better? How is their stock doing? vs. Toyota? How is their reliability? How innovative are their cars?
Red Hat is a huge success story in Linux, but its dominance also highlights the relative failure of other Linux vendors. No explanation is given for that - network effects? first mover?
I would have welcomed some case studies of failures for big corporations in opening up. What caused those failures? What can be learned from them?
Google is also cited as a big example of openness. That is only partially true and could have served to highlight the necessary(?) split between proprietary information and public openness. Google opens up its APIs and the search is certainly free. I am a big fan myself. However, they have not chosen to release much code back to the community (cf. MapReduce) , mostly by sidestepping the GPL because they don't distribute their software. Their choice, and probably motivated by good business logic. Apple also walks a fine line between leveraging open source and keeping its business very much a secret.
This is just the kind of case studies Wikinomics could sink its teeth into, but it spends way too much time gushing over all the boundless possibilities of collaboration.
Conclusion: a good eye-opener but take it with a grain of salt. Note that my perspective is that of a developer interested in open source _and_ business profits.
An interesting read........2007-09-04
I liked this book, and it opened my eyes to many other "community-driven" technologies/companies. While I thought a lot of the ideas were very "common sense", it was well written, and had some great anecdotes. I recommend this book for anyone interested in social networking, building communities, etc.
The community is the company.......2007-09-02
Wikinomics is about opening your company to the world where communities come together, individuals share ideas, intelligence, peer produce, innovate; the communities are driven primarily by self-motivation or respect from peers. The idea is awesome; the authors are right that this is a new era; some of the most successful companies in the world use wikinomics; the most successful Internet companies are based upon it. The companies cost is dramatically cut, they become trustworthy, and individuals create what they want.
But the book is almost irritating to read. They paint a world where wikinomics is practically perfect, where the communities created by the company are utopian, and the companies who refuse the wikinomic ideology as evil. According to the authors, the companies that don't jump on the bandwagon will ultimately fail because they can't compete with speed and innovation that wikinomic companies can produce (compare wikipedia with any encyclopedia).
The reality is the communities created are often not egalitarian. Digg is a good example -- the community is driven by a faction of a top 100 users who control the front page content, any article or comment outside the digg mindset is quickly buried, and websites have been created where you can pay to get dugg.
In addition, the book ignores wikinomic companies who have failed completely or to a large extent (amapedia, a million penguins, la times wiki editorial, the thousands of 2.0 clones) and they give the reader no idea how to start a successful web 2.0 company. The book is also too long and each chapter adds little to the last. The entire book is read in the first chapter.
While I feel companies opening up to the world is an awesome concept and many of the ideas in the book are right, I would have preferred a more balanced book which makes this book unsatisfying. In the end, I still question whether wikinomics is just a bubble going to burst.
Required reading for Strategic Thinkers.......2007-08-29
In this interesting and example filled book, Authors Tapscott & Williams explore how convergence of the New Web (technology) and the Net Generation (demographics) have reduced transaction costs within the knowledge economy (or the knowledge element of the industrial economy) to create or allow for mass collaboration. Citing four (4) principles underlying this mass collaboration - openness, peering, sharing, and acting globally - they identify seven (7) trends that are transforming existing business models and challenging leaders to create entirely new business models.
1. Peer Production - building intellectual property bit by bit thru open source
2. Ideagoras - buying and selling solutions to problems / research
3. Prosumers - new product design by consumers/users (think hackers)
4. New Alexandrians - sharing science / thinking on a massive scale
5. Platforms for participation - global stage for partnering to create value and build new businesses
6. Global plant floors - transport technology across borders/organizations for local fab labs
7. Wiki workplaces - really workspaces, where playgrounds replace more traditional business processes
While one may argue with the distinctions between these seven, somewhat overlapping trends, the authors provide ample examples to stimulate thinking and help the reader see how this new world might be integrated into current business models or force us to create new ones. This book is recommended as required reading for anyone responsible for strategic thinking - for themselves or for their business.
Book Description
Microsoft Office Sharepoint Server 2007 is the in-depth, one-volume guide to administering Office SharePoint Server 2007direct from the experts. Get comprehensive information to plan, deploy, administer, and support Microsoft Office SharePoint Server 2007. With this Administrators Companion, you get mission-critical information in a single volumestraight from the experts.
Customer Reviews:
A great starting point.......2007-06-26
With most new products you have to start somewhere and for those that are familiar with SP2003 but have no idea with 2007 or are new to SPS2007 then this is a great starting point to learn the architecture behind it all a reference guide to assist when you not 100% sure on doing something as an administrator.
Not for developers.......2007-05-13
Great book for pre-sales and administrators. But too much information in this book does not give crispy answers to questions
Sharepoint encyclopedia...........2007-05-05
It discusses everything you need to know with regard to MOSS 2007 but never really makes a point or stands out in any area. I read it and I feel like I am reading an infomercial about it and at times it lays out things you can do but it is not focused or useful in terms of diving into Sharepoint functionality or pointing out ways to actually get anything satisfying accomplished.
if you use MOSS 2007, you need this book!.......2007-04-11
This is the "real" documentation for MS Office sharepoint server 2007. I believe they should have included a pdf version with each licensed version of the server.
Contributing Authors Make it Worthwhile.......2007-04-11
When the "principle" author turns the writing reins over to others, the contents of this book becomes worthwhile. Unfortunately, that does not happen often enough. In reading this book I am reminded of the Calvin and Hobbes cartoon where Hobbes asks Calvin why he is not going to school. Calvin replies that he is just going to go on talk shows and hype himself.
Don't buy into the hype. If you do, you are going to feel very lonely with this Administrator's Companion. Scot Hillier's books, although they have a developer focus, offer a lot more than this book does for the administrator.
Book Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Customer Reviews:
Good article, stretched out to a padded book.......2007-09-26
This book started off as an article in Wired Magazine, and it was an excellent one. But Anderson must have decided to cash in, because the book doesn't add anything that wasn't covered in the article itself. It's not a complex concept.
Read the article on the Wired website. Then go spend your money on something from a tiny niche market.
One Trick Pony.......2007-09-09
This is one of those books that has one, keen insight and then takes one hundred + pages to say the same thing over and again. The keen point is indeed interesting. It just does not a complete book make. My $.02 !!
Good book for the startup entrepreneur in the 21-century .......2007-08-20
This is an insightful book into the today's world of retail business. Cool examples of how the Internet has leveled the playing field for many small businesses and artist.
Looking at it from the point of view of the producer and not the consumer or the retailer .......2007-08-16
I am not much of a business mind but I think I get the picture here. Instead of twenty percent of the product bringing in eighty percent of the revenue ninety- eight percent of the product is going to bring in all the revenue. Having so much available, and having ready access to it means sales no longer concentrate on a relatively few items. Freedom of choice abounds, niches multiply, Alvin Toffler is happy, future shock is no longer shocking, customization is here forever, and we all can have anything we want as long as we are able to pay for it.
Good. But I think of this in another way. Does this mean that 'value' also will not be centered as we ordinarily center it in the great works, the masterpeices, the few chosen ones? Does it mean our whole conception of valuing cultural goods will change, and a few big things will be less worshipped while many more appreciated? In other words will deTocqueville be happy here because 'equality' is in the saddle and mankind has many little good things, instead of the aristocracy only having a few?
And what does that mean for creators of culture? As a writer can I now happily post my unpublished writings with the thought that perhaps a few will read them, where before none did. In other words a moneyless long- tail is still a long- tail.
I don't know. But I do sense Anderson has hit on to a new truth here which will have all kinds of implications better business people than me will have to see.
Must read.......2007-08-14
The Long Tail is a must read for anyone wondering how the Internet works or how it's changing the world as we know it. In the book, Chris Anderson, the editor of Wired Magazine, explains how one simple principle is behind so many of the social and economic changes we are seeing with the internet. The Internet makes it possible for many people to produce and publish cheaply and for many other people to find those "amateur" works easily. For example, until the Internet, the only music you had access to was the top 40 on the radio or maybe the top 500 albums at the music store and maybe a local band at the bar on weekends. Now you have access to hundreds of thousands of songs written and produced by anybody and everybody in the world. Not only that but they are easily searchable in many different ways. So a you don't have to listen to just hits anymore and you don't have to be a world wide hit to be successful. That's what is changing the world. Niche markets are growing (around all of these non-hit works) and at the same time the way we share and find these niche products is becoming easier and easier - creating new communities online.
Chris Anderson explains it much better than me and I highly recommend the book if you've noticed that the Internet is changing the world and wondered why.
Book Description
Over 30,000 online investors daily flock to pristine.com, the top-rated Website run by day trading legends Oliver Velez and Greg Capra, for up-to-the-minute strategies and market commentaries. In Tools and Tactics for the Master Day Trader, Velez and Capra revisit and completely update over 100 of their daily commentaries from the past four years, with new material explaining what worked, what didn't, and why.
This no-nonsense, easy read, meant to be referenced by traders every trading day, covers everything from potent trading strategies to intuitive insights on psychology and discipline. Proving once again that the best teacher is experience, Tools and Tactics for the Master Day Trader will help any trader log on with the technical skills, market knowledge, and confidence they need to capture more winning trades, and reap new profits.
Customer Reviews:
THE best book on trading I have ever read........2007-09-09
I had to get this book after reading such a mix of reviews. I was really curious how it would turn out since reviewers were either raving about it or trashing it.
After reading the 1st half of this book I was shocked to say the least. The first half of this book is worth more than all of the books I have read on trading combined. If someone trashes this book then they are either very new to trading and don't understand the points being made in this book(which I can understand because you have to get some experience under your belt to really appreciate what is being said in this book) or they are looking for a quick strategy they can read in 5 minutes and start making money. For one thing, that's never going to happen anyway.
The trading strategies in this book are very basic, so for newbies that part of the book has some good info. I was hoping for a little more advanced analysis of trading techniques, but I really didn't need that anyway. The knowledge and wisdom in the first half of this book is going to take my trading to moon.
For the newbies who didn't like this book, get a couple years experience under your belts then go back to this book and re-read the 1st half. I guarantee you, you will want to come back here and write a positive review.
Interesting book with lack in details by very self-confident authors.......2007-06-09
When I started reading the book by Oliver Velez and Greg Capra: "Tools and Tactics for the Master Day Trader", I thought it was one of the better books on day trading. It starts out with the importance of discipline, and the lessons to be learnt from losses. It also outlines the concept that you don't buy from the market, but there is always another person on the other side of the trade that has exactly the opposite market expectation as you.
Then come four chapters with lists of rules: 7 deadly sins, 12 trading laws of success, 15 things every trader should know, and 10 lessons for the master trader. Altogether 44 rules, which don't seem to be in any systematic order. It looks like the authors were brainstorming to come up with as many rules as they could think of, and then divided them up among the four chapters. Some rules contradict one another, some important rules are next to irrelevant ones etc. Also the "Seed of Wisdom" does not help to sum up the rules because it often is not related to the part that it is supposed to summarize.
In Chapter 10 and 11 the authors talk about tools and start out by explaining things as basic as a candle stick or support and resistance. Then they dedicate two chapters to Order Systems and Level II data, and it takes until page 293 when they finally talk about trading techniques.
After having talked redundantly about general things for three quarters of the book, the authors give their ideas of entry, stop and exit techniques. What I missed most in this part is the lack of exact trading rules. Everything is expressed vaguely (e.g. p.219 "you can also opt to keep the break-even stop. This is a matter of choice." or p.322 "Sell at least half your stock if and when the stock breaks below the 5-minute low. ... These are just guidelines. We don't want to be stupid. ... Many traders will be best served selling the whole lot at this point."). This is exactly the vagueness you can't afford as a day trader. I was also disappointed that there was so little variety in the trade setups (just three entry techniques).
So my hope was high that in chapter 17 "How to put it all together" there would finally be concrete entry and exit descriptions. Instead, the authors just describe common chart formations like any other book on technical analysis (and do a worse job, too).
Throughout the book I noted an arrogant tone (p. 317: "Let's assume a master trader, let's call him Mr. Velez."). The authors speak about master traders, as if they were some kind of rock stars. No matter, how successful you are, if you quit being humble, the market can easily take everything away from you.
I am giving the book three stars because it does cover important topics for day traders like discipline, and learning from your mistakes. If you want to read a more effective book, however, I recommend the one by John F. Carter "Mastering the Trade".
Seeds of Wisdom!.......2007-05-18
Tools and Tactics for the Master DayTrader: Battle-Tested Techniques for Day, Swing, and Position Traders.
Velez and Capra give me the impression they have traded before and are not just book writer's. You can learn a few pointer's from this book whether you are a rookie or have been trading a while. It covers Candlesticks,Moving Averages, Fibs, Volume and drawing a few trendlines on the charts intraday and daily charts.
It does not go into some of the mathematical stock indicators that some trader's think it might be the "Holy Grail". Sorry, there is no Holy Grail in the stock market you better look elsewhere like yourself. The only "Holy Grail" you will ever find trading stocks is yourself there is no quick fixes to learn to trade stocks it all takes lots of time and practice.
Its to look and observe what a chart's footprints tell you with some seeds of wisdom.
I see so many negative reviews here about this books. I am starting to wonder whether those reader's have ever traded stocks.
I have traded full-time for years and I can tell you they must be all novice trader's hoping that a book might have all the answer's for them and their future. It would help them if they read this book a few times until it sinks in their minds.
Nothing new.......2007-04-18
nothing new, nothing exciting. Everything can be found in books that are half the price. Save your money.
FIVE STARS!!!.......2007-02-27
I would definitely give this book five stars. I really learned alot from it. If you gave it a bad review you either need to go back and read the book again or just skimmed through the book.
and to the person who sid that he "Heard" that they don't actually trade they are wrong and I thought everyone knew not always to believe what they hear. But hey, some people just believe things more easily than others.
and you can't even RATE this book one star because YOU HAVEN'T ACTUALLY READ IT!!!
You skimmed through the book and rate it one star??? WOW. that's all I have to say: wow. I'm not even going to say anything else. and people don't listen to all of those bad revievs out there. It really was a great book and is worth the money. (and so is his newer book)
and to the person who said: "This book TOTALLY rocked. I read it alot because it was so awesome"
YOU TOTTALY ROCK TOO! LOL!
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- "Search Engine Marketing, Inc." - An Outstanding Book
- The SEO/SEM Bible
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- Essential reading for anybody in the web space
- A very, very, very comprehensive resource
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Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
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Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
ASIN: 0131852922 |
Customer Reviews:
"Search Engine Marketing, Inc." - An Outstanding Book.......2007-09-24
"Search Engine Marketing, Inc." is a wonderful resource for anyone involved in search marketing. With an easy to read style, the book is entertaining yet enormously informative. It is an invaluable source of ideas and practical advice.
"Search Engine Marketing, Inc." does something that many books do not - it helps the reader understand the motivations and diverse objectives of searchers. This knowledge gives you an enormous advantage as you plan a search marketing campaign.
This book arms you with an in-depth understanding of what it takes to be successful in search marketing. It is, without doubt, the best book of its kind.
The SEO/SEM Bible.......2007-07-26
This was one of the best books on Search Engine Marketing and Optimization that is out there. It covered almost every aspect of Marketing and Optimization. From a person who has purchased and read almost every book in this field, please take it from me, this is the book you want! It covered Pay-per-click, organic searches, conversion rates, E-Commerce in general. Truly one of the BEST books on Search Engine Marketing and Optimization. As an avid Search Engine Marketer, I still refer back to it. A+
Professional, practical guidence on SEO and SEM.......2007-05-30
While I think that search engine marketing is a moving target and it's best to read current articles and journals, this book provides a great foundation for people interested in pursuing or understanding internet marketing, search marketing, or search engine optimization. It provides practical guidance and advice on what to do now but also works as a higher level strategic plan as well. It's written by IBMers, so there is definitely a level of professionalism compared to hackers or other non-corporate authors. Good book to add to your library, as I reference it from time to time.
Essential reading for anybody in the web space.......2007-05-23
I would argue that this is perhaps the finest, most concise guide to Search Engine Marketing. Developers, Marketers, CopyWriters, Managers and just about anybody else with a stake in search traffic through a website should find this material valuable. Do not expect code, expect sound advice on how to tailor your code. Do not expect copy, expect sound advice on how to focus your copy. After putting into practice what I learned form this book, I saw immediate and impactful results.
The book is also very current and is very ethical. Do not hesitate in making a decision to purchase this book. The payoff will be swift.
A very, very, very comprehensive resource.......2007-05-16
I purchased this book hoping to learn something new. What I found was an ABUNDANCE of information.
This book literally takes you from "zero to hero"..... it begins with extremely basic information and moves on from there.
If you're well schooled in the basics of SEO (such as "search engines can't read text inside of an image file") then you may want to skip the first few chapters.
If, however, you're new to the whole web game and need a thorough and complete education on the subject, this book is for you.
Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
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E-Commerce: Business, Technology, Society (3rd Edition)
Kenneth Laudon , and
Carol Traver
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
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ASIN: 0131735160 |
Book Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Book Description
Workflow is the glue that binds information worker processes, users, and artifacts. Without workflow, information workers are just islands of data and potential. Workflow in the 2007 Microsoft Office System details how to implement workflow in SharePoint 2007 and the rest of the 2007 Office System to help information workers share data, enforce processes and business rules, and work more efficiently together or solo.
This book covers anything you're likely going to need to know -- from what workflow is all about, to creating new Activities; from InfoPath forms to ASP.Net forms; from the Rules Engine to the object model. There's even a section on integrating Office 2003 clients with SharePoint 2007 workflows. You'll come away from reading this book with solid knowledge of how to implement workflow in the new world of Office and SharePoint.
Customer Reviews:
Crutial Information about Asp.Net Task Forms is missing.......2007-09-14
Wanted to know about aspx forms dev-n-dep for sharepoint 2007 workflows. Found no code samples online [all samples online talk about infopath :-(]. From the table of contents thought that this book will be good BUT unfortunately it is NOT. It is missing a crutial information about dev-n-dep of .aspx custom TASK forms.
This book explains about custom TASK forms using InfoPath BUT NOT USING ASPX!!!
Otherwise this book is excellent from Asp.Net dev-n-dep viewpoint.
Nice person.......2007-07-23
I read half of this book over the weekend when I didn't have the possibility to connect to the net and then it is useful. But it is a little bit to much screen dumps etc. and we inherit from this class and I don't know why or "I am not a good programmer" so for someone that wants a first introduction to Workflow in Sharepoint then this book or do some free web training can be recommended. For a deeper understanding of workflow this is not a book. Maybe that Sharepoint workflow book is not written yet.
Some good points that I like is the connection with Sharepoint Office and what the vision is as I am still having my customers running 2003 that is useful...
All the Essentials.......2007-04-27
I agree with many of the reviews already written. This is a well organized and to the point tutorial on workflows with the Office system. I skimmed through once to get the high level overview, and dove into chapter 6 to get into designing workflows in visual studio very quickly.
As was pointed out in another review, the author is 'conversational' but I didn't feel like it hurt the book at all. I guess that is a matter of personal preference. Overall, this book was very helpful and I would highly recommend it.
Fantastic WF+MOSS 2007 reference.......2007-03-27
I struggled with workflows, especially integreating the webified versions into MOSS 2007 Forms Server going back to the very early beta days. While I was able to get them to work, some concepts were hazy to me. David's book brought it all together with some fantastic examples. If you're new to WF, this first section will address the core concepts... no need to go out and get another workflow book. The three chapters on creating a custom activity, creating a sequential & statemachine workflow, and making it available over the web via Forms Server are fantastic.
Only reason I'm not giving it a 5 out of 5 is because the book is very conversational. A book of this type should be more reference, not "chatty."
Outstanding coverage of a difficult topic.......2007-03-14
I have been creating workflows in SharePoint 2007 since early in the beta. The process is challenging and - at times - frustrating. David has done an excellent job providing the details and examples necessary for developers to be successful. You will find answers in this book that are not available from any other source.
Book Description
The only official guide to QuickBooks--the number-one small business management software
Fully reviewed and authorized by Intuit, this bestselling book shows you how to create a comprehensive small business financial management system using QuickBooks 2007. All the new and updated features are covered in full detail.
You will learn to customize QuickBooks for specific business needs, enter transactions quickly and accurately, track funds, manage payroll, process invoices, and monitor inventory. You will also find out how to create budgets, develop fiscal reports, streamline bookkeeping tasks, and much more.
QuickBooks 2007:The Official Guide is the ideal guide for learning how to use this powerful software.
Customer Reviews:
The Practical Side of Quickbooks.......2007-09-26
Intuit products, such as Quickbooks, have excellent pull-down Help, among the best written in the software industry. Information is well indexed and clearly written with step-by-step instructions. Quickbooks also has an excellent set of video tutorials, which take about 90 minutes if you view all of them (which I recommend).
But what the Help and the video tutorials can't really do is give you advice on how to use the accounting system works in practice. How do the individual parts fit into the big picture and what are your choices, depending upon your business, for handling things like Vendor Bills, Customer Sales Receipts, petty cash, etc.? Why would you want to choose one method over another?
This is where this book comes in. Ivens answers the very practical questions that everyone has starting out. For example, should I log deposits against customer sales, or should I treat deposits as a lump sum? Why would I want choose one method over the other? This book answers this, and many other practical questions, clearly, with step-by-step instructions for each method and the rationale behind it.
I would highly recommend this book to supplement the pull-down Help and the video tutorials to answer the many practical decision that you will have to make about how to set up your system so that it will work best for you.
QuickBooks 2007.......2007-07-29
QuickBooks is well designed for use by the financial manager of a small business. This "Official Guide" for the 2007 edition is well written and well organized.
QuickBooks 2007 The Official Guide.......2007-05-29
I am only doing the basic functions with Quickbooks including automatic downloads from my bank. I have not used this book at all and frankly have trouble finding what I need. I feel the small guide that comes with the software and the online tuorials and 30 day free 24/7 support is adequate.
A Disappointing Guide.......2007-05-23
Although I haven't gone very far with the Guide, it is generally a disappointment, at least for this Mac user of Quickbooks Pro. (It is possible that the Guide is intended for Windows users, but it was sold by Amazon as a package with Quickbooks Pro for the Mac. While this difference might explain problems with suggested keyboard shortcuts and depicted windows that aren't the same as those in the application, it does not excuse the shoddy index.)
The procedural sections (e.g., Do This First in the appendix) are passible. However even here, the instructions are often incorrect. For example, in Creating Accounts, the Guide instructs the user to press CNTL-A to open the accounts window, whereas the actual keyboard shortcut is Shift-Apple-A. Moreover, the two windows shown in the book to create an account are really just one (different) window in the application.
My major problem with the Guide is my inability to use it as a reference manual for answering specific questions. For example, finding specific pieces of information (e.g., how do I enter To Do Notes as Reminders?) is impossible. Even more frustrating, entries listed in the Index are incorrect. For example, if one looks up "Accrual-based accounting, About", one is directed to p.153; unfortunately, there is no reference to accrual-based accounting on page 153.
All-in-all, for those wanting more information on how to use Quickbooks Pro, I'd recommend using the Help feature in the application or the material on Intuit's web page.
Quickbooks 2007 for Dummies.......2007-03-10
This book really helped me get a grasp on the everyday tasks of quickbooks! Definitely would recommend for a first-timer!
Product Description
This introduction to IT Service Management, published by ITSMF-NL, is based on the latest edition of the ITIL books on Service Support and Service Delivery and is intended to serve as a thorough and convenient introduction to the field of IT Service Management and a selection of the books in the IT Infrastructure Library (ITIL), and a self-study guide that contains all the material needed to prepare for the Foundation Certificate examination in IT Service Management.
Customer Reviews:
ITIL process makes sense........2007-09-28
ITIL is hardly new, but it is surprising how many professionals in Service Management have never heard of it. I leanred of it from a colleague, and did some research. It is more or less a common sense approach to service management and delivery. What it reall does is force the IT professional to view IT in a customer business needs and expectations sense as opposed to an IT provider sense. I found this text easy to read and well laid out. The mock exam in the back is an interesting way to drive home major points, but the book itself is useful not just for people who want to pass the Foundations certification, but to those who want to view service management and delivery in a more process centric manner. I also purchased the study guide for Foundations by Ron Palmer that gives a very good conversational explanation of ITIL and fills in gaps the offical text does not.
Essential for Passing Foundation Exam.......2007-03-23
I purchased this book with the sole purpose of using it as a study guide to pass the ITIL Foundation exam, and did exactly that. The book has a consistent structure, covering the required areas of Service Delivery and Service Support functions. The price is slightly high, but from looking around, this appears to be the defacto study guide for learning the ITIL Foundation material. Highly recommended.
Excellent book to understand the ITIL basics.......2007-01-09
Excellent book to understand the ITIL basics and to clear the foundation certification. I would recommend this if your objective is to clear the certification in a short span of time. There are other books available if you want to read every process in detail.
Expensive Overview.......2006-12-30
It's a fine overview of ITIL & excellent preparation for the foundation exam. But $50 was a bit pricey (even if my boss didn't complain).
Excellent reference.......2006-11-11
I just finished the ITIL Foundation Certification class (still awaiting test results) and this book was used for teaching. The book is more clear and concise than the older version which a coworker has. Since I am in charge of one of the ITIL processes at work and wasn't familiar with the "Seperation of Duties" I really needed this book. I will use this book and knowledge gained from the class in order to Implement the process.
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