Book Description
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
- Doing research, defining your niche and target market, and putting it together in a practical business plan
- Getting the hardware and software you’ll need to get going
- Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
- Selecting a Web hosting service (with info on free Web site homesteading)
- Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
- Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
- Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic
- Running a business on eBay
- Marketing your business and the secrets to search engine success
- Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software
Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:
- Lots of Web sites that will give you good ideas
- A companion Web site that includes an online directory of Internet business resources
- A list of legal and business requirements
Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
Customer Reviews:
Buy the latest version.......2007-09-16
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
Worth it's weight in gold if you're going online!.......2007-08-18
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.
The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.
This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.
I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!
This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.
this one really is for dummies.......2007-08-05
One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.
Not worth it.......2007-04-19
You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.
very rudimentary, broad overview.......2007-04-14
People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.
In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.
So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Average customer rating:
- Not up to the Dummies standard
- Excellent foundation for the beginning trader
- Must read for those who want to make money
- Great Introduction
- Good book + Free trading
|
Trading for Dummies
Michael Griffis , and
Lita, MBA Epstein
Manufacturer: For Dummies
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A Beginner's Guide to Day Trading Online
ASIN: 0764556894 |
Book Description
When people think of stock trading, they often think of the glory days of the Internet, when stocks just kept going up and everyone seemed to be making a fortune. Since the bubble burst, many people are scared of investing in the stock market. Sure, stocks are risky—just like any other investment—but with the right knowledge and tactics, there’s still money to be made.
Trading For Dummies isn’t about high-risk, fast-paced day trading. It’s a simple, straightforward guide to the ins and outs of stock investing that offers a measured, level-headed approach to trading. You’ll learn the basics of portfolio management, measuring stock value, market analysis, and much more—all with a focus on risk reduction and steady profits. Inside you’ll learn how to:
- Understand market cycles
- Choose a great broker
- Master technical analysis
- Manage your risk exposure
- Build a balanced portfolio
This friendly guide presents the kind of honest advice you won’t find in the typical get-rich-quick books on trading. Full of practical tips and tactics—as well as hardnosed insider advice—this handy resource shows you how to build a strong, balanced, and profitable portfolio. Whether you want to save up for your retirement or pay for college, Trading For Dummies will show you how to:
- Prepare yourself with the right tools and information
- Develop your own custom trading strategy
- Analyze companies and stocks
- Understand all the exchanges and markets
- Understand broker fee structures
- Analyze market behavior
- Decipher income statements, balance sheets, and ratios
- Read charts and graphs
- Spot trends and profit from them
This book has all the tools and honest advice novice stock traders need to get set-up quickly and safely. Basic strategies and stock valuation methodologies let you control your risk exposure and make wise decisions. Trading For Dummies includes everything new traders need with advice on every type of stock or derivative, every kind of trade, and every popular strategy.
Customer Reviews:
Not up to the Dummies standard.......2007-06-16
I had hoped that, since this book discusses both fundamental and technical analysis, it would be a balanced blend of the two. However, it is almost entirely a technical analysis book, that acknowledges the existence of fundamentals and not much else.
The fact that the book doesn't match my investment style isn't enough on its own to earn a two-star rating from me. Unfortunately, it is also poorly written, and poorly edited. It is wordy, jargony, confusing, vague, and occasionally (as near as I can tell) inaccurate. Most significantly, it is missing the spark that made the reputation of the Dummies books - the inspired organization and careful choice of topics that allow a single book to provide a useful foundation in a complicated subject.
That said, I did (laboriously) read the whole thing. It added some polish to my chart-reading abilities. It also helped me to understand some previously inexplicable aspects of market behavior. I am not likely to become a technical analyst anytime soon, but I now feel slightly better prepared to share the marketplace with them.
Excellent foundation for the beginning trader.......2007-01-05
Trading for Dummies is an excellent book for anyone interested in starting to trade stocks. This book really kept me wanting to read on and on because every section was filled with plenty of information. The way the chapters are arranged were very good in that you don't have to be going back and forth to understand the whole concept. One thing I noticed was that this book is for someone who wants to be a position trader as opposed to a day trader, which is good because that is what I want to do. For someone who knows absolutely nothing about how the stock market works, this book is an excellent read. Overall I give it the full five stars.
Must read for those who want to make money.......2006-08-04
Great book. Covers all the bases, including fundamental and technicals. I have read a few of the other Dummies books on investing and all were well written. This book is for those who want to make money, not just buy and hold and hope for the best. I learned more about trading/investing with the Dummies series than 4 years of college majoring in finance. And yes, I have made money.
Great Introduction.......2006-04-14
IMHO The reason the "for dummies" brand has been successfull aside from the catchy name, is the actual content and material of the books themselves.
This book has been a great read for some one like myself that already had an idea of what investing entails, but that does not preclude total beginners with no idea from gaining an immense amount of great information from this book.
It is written in plain language and is a great place for a beginner to start his journey.
Good book + Free trading.......2005-10-30
This book is especially good for the person who wants a broad overview of investing. It will give you a solid foundation to begin growing your money from. After reading, I opened a Scottrade account because they had the lowest rates ($7), and no inactivity fee. [...] to get a referral for 3 free trades.
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2
nd Edition gets you organized and in virtual business fast with step-by-step guidance on:
- Setting up basic auctions
- Pricing items or setting minimums strategically
- Using the About Me page to begin creating a professional identity
- Finding sources of merchandise (once you exhaust your basement, attic, and relatives)
- Managing your business with online auction management services and software, including a list of 16 popular sites with their prices
- Writing tempting descriptions and taking good photographs of merchandise
- Selecting payment systems (and why shipping C.O.D. is a no-no)
- Handling inventory and keeping records
Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:
- eBay motors, real estate, and other unusual areas
- Dutch auctions, reserve price auctions, and private auctions
- Using an eBay fee calculator to check your final value fees
- Shipping and insuring merchandise efficiently and economically
- Printing shipping labels and postage
Complete with a glossary and index, Starting an eBay Business For Dummies 2
nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
Customer Reviews:
Very Happy.......2007-07-22
The book was a lifesaver. It was in good condition and came in a timely manner.
eBay Overview.......2007-03-31
Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.
Useful.......2007-03-10
Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.
Very surprised.......2007-02-07
Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.
General Overview for eBay begginers.......2007-01-10
Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
Average customer rating:
- Investing Online for Dummies, 5th edition
- You don't have to buy this.
- Good Concise Overview to Get One Started
- Get Up To Speed With New Strategies, Tools and Resources
- A great guide for online investing
|
Investing Online for Dummies, 5th Edition
Kathleen Sindell
Manufacturer: For Dummies
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ASIN: 0764584561 |
Amazon.com
Investing Online for Dummies is an invaluable resource for those who want to take advantage of the timely nature of the Internet for online investing. Author Kathleen Sindell covers all the bases for the online investor including setting up stock screens, selecting mutual funds, fishing for IPOs, and online banking and trading. This book is loaded with links to investment resources on the Internet and also includes a CD-ROM with demos of various investment tools and popular shareware programs. Highly recommended for online investors.
Book Description
Everybody talks about it—how much you can save , and earn, when you start an online investment program. If you’ve decided you’re ready to find out what all the excitement’s about, you’re in luck. Investing Online For Dummies has been completely revised and updated with the latest tools, Web sites, rule changes, and tips that can make online investing easy and profitable.
To be a successful online investor, you need to know your way around the Web and you also need to understand something about investments. Investing Online For Dummies can help you make sound financial decisions by:
- Outlining basic investment fundamentals
- Explaining how stock options work and helping you determine the value of your employee stock option plan
- Pointing out costly traps and ways to avoid them
- Directing you to resources that provide information you need and helping you make sense of it
- Showing you how to use the Internet to become a savvy investor
This 5
th edition of Investing Online For Dummies provides clear instructions and ample illustrations, taking you from the basics of online investing to making your own online stock transactions to purchasing bonds online. A few of the things you’ll discover:
- What’s important in an online brokerage and how to locate one that meets your needs
- How to find Internet resources that help you select mutual funds
- How to use stock online screens to find investment candidates that will move you toward your financial goals
- Where to look for direct stock purchase and ShareBuilder plans that let you invest online for as little as $25 a month
- How Internet tools can help you analyze and choose stocks and bonds
- The secrets to paying the lowest commissions when trading online
There’s so much information available on the Internet that you can easily feel overwhelmed. Investing Online For Dummies leads you through that maze, showing you how to get started, what you really need to know, where to go online to find it, and how to get the process underway. When it comes to choosing which cruise to take to celebrate your success, however, you’re on your own!
Download Description
Everybody talks about it - how much you can save , and earn, when you start an online investment program. If you¿ve decided you¿re ready to find out what all the excitement¿s about, you¿re in luck. Investing Online For Dummies has been completely revised and updated with the latest tools, Web sites, rule changes, and tips that can make online investing easy and profitable. To be a successful online investor, you need to know your way around the Web and you also need to understand something about investments. Investing Online For Dummies can help you make sound financial decisions by: Outlining basic investment fundamentals Explaining how stock options work and helping you determine the value of your employee stock option plan Pointing out costly traps and ways to avoid them Directing you to resources that provide information you need and helping you make sense of it Showing you how to use the Internet to become a savvy investor
Customer Reviews:
Investing Online for Dummies, 5th edition.......2007-01-10
The delivery was on time. The book is good for me
You don't have to buy this. .......2007-01-03
I came here to write a review for this book, and found that a reviewer below, "A reader", had already written what I was going to write. This book provides a reader with no information, but with long lists of websites to look at. You can access those websites most often just wasting time (like "A reader" already said). Using search engines like Google/Yahoo is much better than thumbing through this book.
Good Concise Overview to Get One Started.......2005-05-15
You can't watch television these days without getting bombarded with ads for on line brokerage companies. What's been missing has been a centralized source for information about the whole thing. This book provides that source. It's not complete - if it were it would be so big that you couldn't carry it around - but it's a great start.
You can read this book from cover to cover in just a few hours. That is, just a few hours if you don't take the time to go out on the web looking at the things she suggests. And that right there is the key to this book. Here is a good start that covers the whole field from A to Z, and at nearly each and every point along the way she points you to web sites for more information about specific points.
The problem with going to the web for more information, of course, is that web sites appear, go away, merge or whatever. She admits this, but accepts this risk and gives you multiple sites (you couldn't possibly visit all that she mentions) or suggests ways to find a missing or dead site.
This is a great way to get the basic information you need before getting started with selecting a broker and deciding what to buy.
Get Up To Speed With New Strategies, Tools and Resources.......2005-04-07
This newest edition of "Investing Online for Dummies" reflects the latest changes and improvements to online investing Web sites. Addresses building an online information system, setting up a basic investment strategy, determining how much to invest, selecting an online broker and trading online, finding the right investments, performing Internet transactions securely, saving on commissions, managing a portfolio, and much more.
A great guide for online investing .......2005-03-22
As I surf the Web, I often feel that it's like visiting a library where all the books have been spilled on the floor. The information is there but I don't know where to begin my search. "Investing Online For Dummies" explained how to get started, steered me to free or low cost online services, pointed out the important parts of Web sites, and showed me the process of online investing.
Book Description
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.
Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.
Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to:
- Get set up as a distributor
- Develop a comprehensive marketing plan
- Recruit, train, and motivate your network
- Maximize downline income
- Take your marketing and sales skills to a higher level
- Cope with taxes and regulations
- Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.
Customer Reviews:
Good for Motivation.......2006-12-20
This is a good book for motivation and an intro to network marketing if you know nothing at all. Zig is a great motivator. You'll need additional sources of information if you want to get in depth knowlege of how mlm works.
Zig Tells it Like it is!.......2006-11-23
This is the most comprehensive, informative book I have read on network marketing. Zig lays it out with complete honesty warning readers to stay clear of get rich quick schemes and faulty compensation plans. I learned that the network marketing company I left, while operating within Federal boundaries, is pushing the envelope with some of its sales tactics and covertly encouraging representatives to "front load". At the same time, I discovered that the company I am with now is operating with complete honesty and well within Federal guidelines. As for the naysayers, great speakers and trainers do not necessarily make great business owners. That doesn't mean they can't impart valuable information along to the student. Zig does what he does best. I do not hold his failed network marketing business against him. I'll take Zig's advice and think positive and surround myself with positive people.
Beginner's How-To Manual for any person new to network marketing.......2006-02-18
Zig explains network marketing in simple, easy to understand terms. In chapter 5, "Evaluating Network Marketing Companies", Zig discusses several questions a person should ask to whether they are pursing the right network marketing company.
Also, in chapter 10, "Knowing What to Do After You Sign Up" was very helpful for me in taking the next step.
A Book That Teaches One To Sell.......2005-11-19
Albeit the fact that Zig Ziglar's own MLM bit the dust, this book is great for those who would like to learn how to retail their MLM products.
Also this book does NOT cover much about the pitfalls one is bound to encounter in network marketing.
James Leong
Author of "MLM Persuasion Mastery:
How Master Networkers Change Beliefs
and Behavior"
Good basic MLM book by Zig.......2004-06-16
Zig Ziglar is America's motivator. As another reviewer has already alluded to, 75% of Fortune 500 companies utilize Zig's training systems. And Zig has trained over 1,000 network marketers. Zig was also successful himself as a network marketer and in direct sales. He speaks from experience.
More importantly, Zig is a great trainer. He knows how to bring out the best in everyone. And co author John P. Hayes has his own powerful credentials.
This book is particularly good for newbies in network marketing. Zig will show you how to pick your first company, what to look for, what to look out for and to what to avoid. He gives his usual motivational tips and it is updated to include the internet.
If you are new to network marketing, then I cannot recommend this book enough. Also recommend Mark Yarnels excellent book, Your First Year in Network Marketing.
Book Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Customer Reviews:
Ecommerce is moving ahead.......2007-09-03
A general book like this is good, but the world of ecommerce is developing so rapidly. The change is accelerating, and even the acceleration is picking up steam.
The question for the small guy is this. Is a book like this going to help on the big issues of SEO and what ecommerce platform to use?
fast commerce where you can set up a store for free is the most helpful. Easy to use and it has all the tools needed to run an online business. A great start for the small business owner. Get your own free ecommerce website up and running in minutes.
[fastcommerce]
Even experienced sellers will learn something.......2007-07-08
I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.
Excellent- From Basic info to More Advanced all in One!.......2007-06-18
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
A Great Reference!.......2007-01-12
A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
Book Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Download Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Customer Reviews:
Great Service!.......2007-07-06
This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!
Great eBay starter book.......2007-06-14
If you are trying to get started in eBay you gotta get this book.
Good comprehensive starting point for the prospective eBay-er.......2007-03-28
This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.
Very informative!.......2007-03-13
Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.
Outstanding Resource.......2007-02-14
If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.
CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
Book Description
Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.
Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:
- Understand online marketing essentials
- Prepare an online business plan
- Design the look and feel of your site
- Create a concept, develop content, and make it accessible
- Know the key components of an online store
- Use buzzing, e-mailing, and other advertising tactics
- Make your site search engine friendly
- Handle Web transactions with ease
- Stay out of legal trouble
- Wow customers with new technology
This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!
Customer Reviews:
Excellent Overview of Internet Marketing.......2007-08-18
Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.
This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.
When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.
In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.
Book Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Download Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Customer Reviews:
Strategy still solid, examples dated.......2007-03-02
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
Internet Marketing for Dummies.......2007-02-17
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:
"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!
GMan
A little outdated..........2007-01-18
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won't be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It's not worth the purchase because it will mislead you.
Instead, look to buy a guide that was published within the past year.
Lacks in valuable content.......2002-11-10
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
A hand book and guide you've been looking for.......2000-12-27
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
Books:
- TCP/IP Network Administration (3rd Edition; O'Reilly Networking)
- Telecommunications Essentials, Second Edition: The Complete Global Source (2nd Edition)
- The Art of Project Management (Theory in Practice (O'Reilly))
- The Jepson Manual: Higher Plants of California
- The Rise of the Network Society
- The Tao of Network Security Monitoring: Beyond Intrusion Detection
- The Web Content Style Guide: An Essential Reference for Online Writers, Editors and Managers
- Visual Basic 2005 Cookbook: Solutions for VB 2005 Programmers (Cookbooks (O'Reilly))
- Web Database Applications with PHP & MySQL, 2nd Edition
- What is WebSphere? Java, J2EE, Portal and Beyond! (Demystifying IBM's Middle Tier Technology, Vol. 1)
Books Index
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