Book Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations. Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics. For any practicing public relations professional.
Customer Reviews:
the real world.......2002-08-22
This book should be required for everyone even thinking about entering the field of public relations. The case studies give a very real view of how public relations are in the real world. Michael Levine's Guerrilla PR Wired is also another book that gives a real-life accurate view of PR. I would recommend in particular his Magoo Theory of public realtions.
Public Relations Practices has clear intelligent writing that talks to the reader without talking down to them
Real World Public Relations.......2000-03-26
If ever a book was written that applied the concepts, theories, and functions of public relations to actual real-life senarios, this is the one. In their Public Relations Practices, Center and Jackson breathed life into theoretical public relations, bringing it into "the real world" with cases in several areas of public relations--media relations, consumer relations, employee relations, investor relations, community relations, crisis management, public and private issues, interests, & concerns, and most importantly, standards, values, & ethics. Two probable prerequisites to this book would be a book on the basic principles and practices of PR and a book on PR campaign strategies. Public Relations Practices is the door through which the reader is invited to enter "the real world" of PR. Anyone, from the student of public relations to the working practitioner with decades of experience, can greatly benefit from the information contained within this text.
The best PR text I have ever read.......1999-06-01
I read this book in a college public relations class. Now, as an account executive in a public relations firm, I still find it invaluable. This text places special emphasis on the evaluation of public relations, and thus it is a credit to our field. I can't recommend it highly enough. Once you have read some introductory book on PR principles, this is required reading.
Book Description
Appropriate for courses in public policy, social services, and government management, Public Administration, 7/e, offers conceptual readings paired with real-world case studies. These contemporary examples of administrative work cover topics such as decision making, ethics, administrative power, communications, and implementation of policy.
Book Description
This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems.
Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences.
For anyone interested in public relations and the politics of education.
Customer Reviews:
Practical textbook.......2000-07-08
Public Relations for School Leaders is a useful combination of theory and practice. The authors dicuss public relations in the broader sense of building a sense of community both within and without the school itself. They use the case study technique to present practical applications, and the case studies are quite well done. The authors do not always distinquish clearly between a case study and a secton called administrative practice, but that presents no real problem to the student or the teacher.
The final two chapters on building a community relations plan are overly technical and too complicated. However, overall, this is a well written text which will be of use in a graduate program for school administrators.
Average customer rating:
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Building Community: Social Science in Action
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Dry Bones Rattling: Community Building to Revitalize American Democracy (Princeton Studies in American Politics)
ASIN: 0803990936 |
Book Description
This is a genuine innovation, because it is the ONLY text available which demonstrates how social science theory/research can be APPLIED to successful collaborative work with community groups. "Sustainable Communities on an Aging Planet is a course I am designing for Fall, 1996. This text is exactly what I need for the course. I was very impressed with the case material." --Stan Ingman, University of North Texas "I will be teaching a new course next semester entitled 'Community Building.' I would love to have a text that emphasizes case studies, while providing some information on needs assessment and evaluation research. It looks like [this book] would be exactly what I need." --Roland Liebert, University of Illinois, Champaign-Urbana Twenty-seven instructive cases, originally written for this volume, are framed by two introductory chapters and a concluding chapter, which draw out the principles and perspectives underlying the case materials. Each case also concludes with extensive editorial commentary.
Amazon.com
Bill Clinton pledged to run "the most ethical administration in the history of the republic." In High Crimes and Misdemeanors, conservative lawyer and pundit Ann Coulter finds this promise laughably off the mark. Although she devotes a fair amount of space to the Monica Lewinsky scandal, Coulter covers the gamut of Clinton controversies, from the Whitewater deal to the death of Vincent Foster to Filegate (plus others--ever heard of "Wampumgate"?). Her tone is aggressively anti-Clinton, but she also has the virtue of engaging and straightforward prose that explains why each individual scandal matters. (The chapter on Whitewater begins: "This is the boring part. Whitewater gets interesting only when you understand why it is boring. It is boring by design, like a New York Times editorial. Don't skip to the next chapter! That's just what the Clintons want you to do.") The best section of the book is a serious examination of the impeachment process--how the Founding Fathers envisioned it, how it's been used throughout history, and why, in Coulter's opinion, it should be invoked against Clinton. --John J. Miller
Book Description
The book that started it all. Written with Coulter's trademark irreverent wit, this bestseller is now available in paperback.
Customer Reviews:
Ann's First Book Digs Deep Into the Clintons.......2007-08-20
Bottom Line: A Harsh and Detailed Indictment of President Clinton's Behavior
What You Will Learn: Too much about the President's personal behavior and a lot about the early mistakes made by the Clinton's. To me the interesting question, when reading the details of Whitewater, Filegate and the Lewinsky Affairs, is what Mrs. Clinton learned from these painful experiences. My bet is a lot - and that these rookie mistakes and lapses won't be repeated if there is a second Clinton Presidency.
Parting Shot: Have to give Anne her due, she is a relentless researcher and a skilled writer - this is one side of the story, bluntly told.
A criminal gets a pass (and elected president....twice!!!).......2007-03-26
In "High Crimes and Misdemeanors" Ann Coulter details the Crimes and Peccadilloes that illustrate Bill Clinton's disregard for the law and apparent contempt for the fairer sex. I have followed Mr. Clinton's crimes quite closely over the years but this book left me wondering if the country's left wingers and liberal mainstream media spent the '90s in a parallel universe. If you have enjoyed any of Ms. Coulter's other books this one will not disappoint. Ms. Coulter has few peers in the world of political punditry.
Makes Watergate look like Childs Play.......2006-12-15
Ann Coulter examines the term "high crimes and misdemeanors" in the context of English common law and the intentions of the framers of the United States Constitution. She discusses the Monica Lewinsky affair, the White House Travel Office, Whitewater, Vince Foster, and fundraising issues that she contends call for impeachment of President Bill Clinton.
And when you look at what is considered an impeachable event, President Clinton has a long line of them. It is amazing he was able to keep the office when he actually committed purgery under oath numerous times and all Nixon did was lie once, while not under oath, and the Watergate break-in was not performed by anyone on his White House staff. No one has ever dragged the Presidency to such a disgustingly low level in our history. As if lying about inhaling pot and dodging the draft didn't tell us what kind of person we were dealing with, he tops it all off by betraying his wife and disgracing his Office by having a young page perform sexual acts on him in the Oval Office.
The shameful lack of condemnation from various Liberal factions speaks volumes about their collective integrity, but I have come to expect this from liberals. Coulter lays out all the facts that shows that our ex-President on this issue, which was a double moral outrage, but also on major concerns such as Whitewater. Our forefathers expected the President to be a shinning example of integrity for the country. They would all have called for Clintons impeachment on a long list of "high crimes and misdemeanors."
You will be glad you read it, even if you disagree........2006-09-15
I will begin with criticisms of High Crimes & Misdemeanors. These are nagging little criticisms I make because the points I'll allude to are the sorts of things that would make me roll my eyes a little, or excuse myself for a couple of minutes for a breather if this were a conversation rather than a book. Ms. Coulter has suffered the fate of all those who seek to insert comic relief or sarcasm into serious material. Witticisms, sarcasm, barbed ironies, sage observations, facts, foregone conclusions, and research don't always blend perfectly to suit all the people all the time. Some of the (perhaps a little mean-spirited) humor at the expense of liberals, I found sophomoric and/or repetitive and/or a little snide. There, I've gone on record with that, and let me say that for me, these irritations accounted for about 12 sentences in the book. Usually they were the kickers to a "call & response", or a wrap-up rhetorical statement or question. I tried to bear in mind that I really didn't buy this book for the comedy.
As for the rest of the book, I cannot give more stellar praise. Without apology, I can say this was, at the time, the only book of its kind I had ever read. In the past month or so, I've since read other Coulter books. To distinguish myself from several reviewers, I have read the entire book. The bibliography, references and annotations are impressive. I didn't have or take the time to trace down every one of them. Owing largely to and in addition, I seem to remember someone else taking issue with Ann Coulter's fact-checking and accuracy, and coming away with a figuratively bloodied nose for his trouble. If (as a liberal) you'll allow that the quotes and documentation check out, I'll allow (as a conservative) that there is *always* the opportunity for contextual disagreement or for more thorough research into any given blurb or quote. To qualify this review, I am mostly conservative, I believe in the United States, I believe in my fellow Americans, and I believe that morals, right vs. wrong and a high standard of ethics can and should be applied to, indeed expected of our political leaders (as well as business leaders, religious leaders, teachers, law enforcement, lawyers, judges, etc., etc.). The things I don't believe in are persecution of human beings based on sexuality, race, religion, creed, or politics. I also don't believe liberals are stupid. I believe select people are stupid independent of political affiliation, but that is a different and longer story... All this to say, if you feel you should discount OR hearken to my review based on who I am, you now know some of the basics about the person with whom you are already mentally primed to agree or disagree. (Yes, I know I should've just ended that sentence with a preposition...it bothered me) If, in your mind, I'm still a NeoCon fanatic, hopped up on Reagan Kool-Aid, fine. I will still do my best to honestly evaluate this book.
The facts and citations Ms. Coulter used to build her case seem airtight. The logic she used, witticisms and criticisms aside, made sense to me. I am astounded at what I've learned. The spin machine she described is leaps and bounds beyond anything I imagined after having seen the movie "Wag the Dog". As a person who tries to whittle things down to the essentials, and then move on, I really can understand how inundation with conflicting stories, viewpoints and assertions basically paralyzes the American voter/citizen. It's no wonder President Clinton wasn't removed from office. By the time the matter was put to a vote, the issues truly at hand had been obfuscated and misrepresented so fully, (most of the nation -in my remembrance- was convinced that the whole thing was about Monica) that no one person seemed to have a credible grasp on the truth.
To clarify, it wasn't about Monica. It *was* about sex, but not that wholesome, middle-America sex, so hale and beautiful. Notably, not the kind of sex that is correctly omitted from polite conversation because it is a personal and virtuous expression between partners (rather than acquaintances). Quite likely, though most don't know why, we all feel a little dirty, perhaps a little ashamed for having endured the whole messy affair. Sex scandals (plural) in the White House were definitely something this country could have done without. Though I wish it hadn't happened, I'm glad I've found out more details about this episode in U.S. history. The book is nothing if not annotated details, quotations, recorded testimony, and in truth, a highly cogent and damning lambasting of our former President. You will be indignant, you will be enlightened, and you will puzzle at how these quotes and tidbits escaped your attention during the media frenzy. If you're willing to admit that there is a surpassingly effective spin machine somewhere between Maryland and Virginia, you will feel justified in your suspicions that more went on than we were told.
Moreover, this book is interesting in that the sex scandals were like a Part Two of Four in the book. I found the pre-Presidency and late-second-term material more interesting, more telling, and foremost more genuinely horrifying. Truth be known, President Clinton could have adultered, and thus shamed his wife and child, and ultimately the office of President and all who salute it until the cows came home, and he would only have met with mild disapproval from me. JFK was notorious for just that and more. FDR had a mistress. Poor Gary Hart ... I digress. Public figures have been imperfect, (if not deeply flawed) corrupt, philandering, disingenuous, cloying and base since politics began. I did read between the lines of the book that, as time passed, the Clintons were getting better at and bolder with their many and sundry misbehaviors. The stakes went up, their skill increased. I was further surprised to find out much evidence indicates Mrs. Clinton was a lynchpin in the whole criminal enterprise (several of them, in fact). Note that Mrs. Clinton is not just a lawyer, but has been hailed as a brilliant lawyer. The erstwhile Senator from New York may well be a fairly accomplished criminal as well. Though I can't call these arguments against the Clintons surprising, I am profoundly dismayed at the apparent snow-job (couldn't resist) perpetrated against the American public. Before you vote for Hillary in '08, you should read this book. If you vote for her afterwards, fine. We can agree to disagree ... BUT, if you got your news from CNN during this tumultuous time, do please read High Crimes and Misdemeanors first. I am pliable to suggestions for books or articles that offer a plausible defense against the accusations in this book (that is to say, I am not inviting rabid, Bush-hating emails, etc ... I could be more pleased with Bush too). If the work cites facts and verifiable evidence, not opinion and invective, I will read it thankfully. Meanwhile, you should read this, see if you agree, try to debunk that which you doubt, and prove to yourself that you're a reasonable, thoughtful and truly impartial seeker of truth. I surmise you will be stunned, as I was.
Throwing up has liquified her neo-con brain.......2006-08-08
Atheists have a lower divorce rate than born again christians but I guess thats just a fluke hu, Ann. They must be bad people somehow. People like Ann can't be christians because they shame one person for having an affair and then forgive another that is an alcoholic because he's a republican. She speaks to people who want to believe so bad they don't care that she doesn't have a christian bone in her body. True christians don't defame, judge or claime superiority. She doesn't have any idea of what being Jesus-like is. Oh and intelligent design is not science. Science is how Religion is why- They are too different questions.
Book Description
One of the hottest trends in real estate is the development of town centers and urban villages that include a mix of uses in a pedestrian friendly setting. This new book will help you navigate the unique development issues and options and show you how to make all of the elements work together. You will learn about the economic and social forces driving this trend; how these projects are being developed in master planned communities, infill, and redevelopment areas; special regulatory, market and finance issues; and how suburban planners and developers are pursuing town center concepts to create attractive gathering places for their communities. Illustrat-ed in full color, the book includes case studies and examples that describe how leading professionals met the challenges and developed innovative and successful projects.
Customer Reviews:
Excellent for Urban Planning!.......2007-01-10
I was put on to this book by a professor at USF School of Architecture. It contains not only the history of placemaking but real examples of placemaking and tools in how to achieve the notion of "place." Not only is this a great resource, but it is easy to read and follow along.
Highly reccomended!
Power and ample information and graphics.......2006-08-24
I found this book to be one of the best out on the topic, of which there are too few at present for such an important topic. The depth and breadth of place-making topics and their coverage makes this a very excellent easy-to-read-and-understand as well as a long-term reference tool. The graphics are very well done. Having recently attended a Harvard program on retail for cities and new towns and urban center given by Bob Gibbs and Terry Shook, I especially found the book right on target. I want to see more of these types of books.
Book Description
Updated line-by-line and focusing throughout on the dual themes of problem solving and community/police collaboration and partnerships, this comprehensive text provides law enforcement students and police professionals with a career-focused up-to-the minute look at effective community policing. After presenting an historical perspective and the philosophy behind the movement, police veteran Linda S. Miller and renowned criminal justice educator Kären M. Hess turn to the practical strategies and essential skills needed to implement realistic, workable problem solving within communities today. And, because changes in technology and society continually present new challenges to police officers, COMMUNITY POLICING: PARTNERSHIPS FOR PROBLEM SOLVING (formerly titled THE POLICE IN THE COMMUNITY: STRATEGIES FOR THE TWENTY-FIRST CENTURY) illustrates the application of procedures to the latest issues, preparing students and professionals to understand the opportunities and responsibilities now faced by the police and the community they serve.
Customer Reviews:
I shot this book then burned what was left.......2006-05-08
I was forced to read this book for the written portion of my Sergeant promotional exam. I have a BA in Criminal Justice and a BA in Psychology. This is the worst textbook I have ever read. The authors have so little information to impart, that they quote themselves from other chapters! After sifting through the c_ _ p in this book, I now have a clear understanding of what community policing actually is: People are too stupid to fix their own problems and are unable to rely on their elected leaders, so the police must pick up the slack. In this book, you could just as easily substitute Mail Woman, Garbage Man, or Cable TV Repairman for Police Man. As you read, you find out that you have been a terrible police officer. Further, the only way to fix yourself is to read this book and internalize its junk. Simply put, community policing is a way for your department to get federal funding. Next time someone asks you to fix a social problem, tell them that their elected local representative, home owner's association, town council, or governer is responsible for those concerns, not the police. Though, you will be glad to lock up their neighbor for kicking his dog.
Amazon.com
To read the latest Trump tale is to be reminded of writer Fran Lebowitz' comment that there are only two social classes in America--the celebrities and the audience. Business biographer Robert Slater, who spent 100 hours with Donald Trump, provides an intriguing link between the two in No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. About the man who made bragging an art form, Slater wonders: Does Trump have any definable business strategies and leadership strategies? Why did he become a business celebrity? Why did The Apprentice become a surprise hit?
The result is a surprisingly fascinating profile of a man who shattered the CEO public relations paradigm by branding himself rather than his product. The Slater timeline begins with Trumps' spit ball throwing, football playing, military school youth. He describes dear old Dad's philosophy of development ("Get in get it done, get it done right and get out.") This is followed by an engaging recap of how Trump changed the New York skyline by leveraging Atlantic City properties and then became a poster boy for the recession of the 1990s. His much reported rise and comeback is deconstructed in terms of his capacity for self-branding (force of personality, willingness to broadcast private life, delivering the goods, and "truthful hyperbole.")
Slater spends too much time on getting Trump to say yes to the book and trying to create a management roadmap from Trump's unique career. But he gets the details right. Trump tends to stay close the office, doesn't use computers, thinks e-mail is for wimps, avoids germs by withholding handshakes, broke up with his second wife in a gossip column, and calls himself the biggest star on television.
Slater interviewed 150 people, yet the most revealing moments are when Trump speaks for himself. For example, when he insists that he is "worth the salary of six actors on Friends." When ex-wife Marla Maples comments about his virility, he says, "That's what sells condos in New York." Such comments derail Slater's desire to extract leadership lessons from Trump. Whether you find him brilliant or a carnival barker, Donald Trump is one of a kind. His success represents a moment when a celebrity and his audience are merged: Neither can stop looking at him. --Barbara Mackoff
Download Description
"With The Apprentice, Donald Trump has gone beyond celebrity to become a true legend. He's the one billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that's been spilled about him, nobody's ever fully captured the man¿until now.
Donald Trump agreed to give Robert Slater unprecedented access to his world: over 100 hours of private conversations and meetings. Wherever Trump went, Slater was there: as a ""fly on the wall"" at deal-making sessions, on Trump's Gulfstream...everywhere. Slater interviewed 150 of Trump's former and present employees and colleagues, even his toughest competitors.
Now, he reveals the man in full: the businessman and dealmaker, strategist and survivor, celebrity and personality. You'll learn how Trump transformed himself from an unknown local real-estate developer to a global magnate. You'll see how he really does business, discovering lessons that go far beyond anything he's revealed before. You'll witness his brilliant media management...and watch him leverage his celebrity to save his casino business, not once but twice. Most remarkable of all, you'll discover how Trump really feels about his celebrity, his empire, his outsized American life.
- Why there's no such thing as over-exposure
- From celebrity to legend: larger than life¿and lovin' it
- Not just a billionaire: a global brand
- How to build a multi-billion-dollar global business on your own name
- One tough hombre: coming back, again and again
- From $9.2 billion in debts to the Forbes wealthiest American list
- A ""fly on the wall"": watch Trump operate, for real Trump at work: real Trump dealmaking, decision-making, and leadership
The real Donald Trump: the most revealing Trump profile ever written!
Based on an unprecedented 100 hours of private, personal access to Trump...plus over 150 interviews with associates and rivals!
The first book to capture all of Trump: executive, dealmaker, strategist, survivor, celebrity, student of the media...and the man behind the legend
Beyond the art of the deal: Trump-powered business lessons you won't find in his own books
Who is Donald Trump?
You think you know. You don't. Even if you've watched The Apprentice.
Even if you've read his best-selling books.
Want to know what really makes him tick? How he really operates?
When Donald Trump heard about the book, he threatened to sue. Then, he changed his mind...and gave Robert Slater more access than any other journalist or author¿ever. Slater sat beside Trump at buy-out sessions and building inspections, on his helicopter and jet plane, at QVC and at Apprentice rehearsals. Slater watched Trump in public¿and in his most unguarded moments. And Slater talked to everyone...from legendary rival Steve Wynn to publicity-shy Trump family members.
The result: the most intimate and powerful Trump profile ever written.
This, finally, is the real Trump: totally uncensored, and utterly riveting. "
Customer Reviews:
No such thing as journalism.......2007-04-26
Robert Slater wants you to know that Donald Trump threatened to sue him, to prevent him from writing this book. "Odd and chilling," is how the author describes the letter he received from one of Trump's lawyers, during the height of the success of The Apprentice.
The lawsuit didn't happen, and after wasting several hours of my life reading "No Such Thing as Over-Exposure," the reason is evident. Trump -who must indeed be a very charming person--brought Slater to his side, and used him as a stenographer for his endless hype and self-promotion. Slater doesn't question anything, not even the most ridiculous of Trump's assertions, such as saying that he could go into the Middle East, and bring peace to the area, faster than you can say, "You're Fired."
Slater -who must have picked up something from his subject in terms of hyperbole--wants the reader to believe that he did a tremendous amount of research (More than 150 interviews! Flights in Donald's plane and helicopters!) but the book comes across as nothing more than a quickie job and one more pamphlet proclaiming the wonders of The Donald.
A Good Read!.......2005-08-29
This admiring biography of real estate billionaire Donald Trump begins with a reference to Trump's "swept-back blonde mane" - although his thinning forward comb-over is probably the most famous weird hairdo in America. Perhaps author Robert Slater picked up a bit of his subject's tendency toward what Trump calls "truthful hyperbole." Slater's writing is interesting and accessible, in a breathless sort of way. However, despite being based on 150 interviews, this biography doesn't contain a lot of information that Trump has not already disseminated through his books, TV show and softball press interviews. Slater seems to regard Trump's exaggerations as charming foibles and, given tremendous access, apparently accepts Trump's self-assessment that he is a skilled negotiator, shrewd investor and efficient administrator - even when the author's own anecdotes show Trump in another guise: as a bullying micro-manager. Of course, the insight that negative publicity isn't always a bad thing is a primary theme. We recommend this close-up meeting with Trump to general readers who find that his outsized ego, lifestyle and accomplishments hold a certain fascination and to businesspeople who just want to know how he always lands on his feet. (Hint: he delivers the goods.)
Showman, Showoff Or Sage? .......2005-06-19
If you are interested in the business world or not, there has been no other business leader consistently in the news more then Donald Trump over the last 20 years. If you think he is an attention starved ego driven showman or just a smart business leader in the right place at the right time, the fact is you have an opinion of him. Few other business leaders share his celebrity. It is this celebrity that prompted me to pick up this book for no other reason then to see what all the fuss was about. As a bit of a perspective to this review I have not watched one episode of his TV show and I have always felt that his biggest skill was an uncanny knack for finding television cameras. If you mentioned Trump to me the only thing I would think was oversized ego.
So I needed a lot of convincing to be done to move my view of Trump into more of a positive light. This author did make me rethink my position, but unlike the subject of the book and his in your face M1A1 tank approach to image, the author laid out facts and present his story with limited bias. The author does cover some history, but the area I found most interesting was the focus on the current Trump activities. The one thing I came away with is that you have it hand it to him, he is driving to have his business empire catch up to his ego. Overall I enjoyed the book. This is the first book on Trump I have read in a long time so there was an element of freshness to the subject. I also found that either the author had an engaging method of writing or the subject mater was just so interesting that I kept moving from page to page excitedly.
Trumping the Business World with "Truthful Hyperbole".......2005-05-26
I have read and reviewed many of Slater's previous books and consider him to be among the most perceptive and eloquent commentators on the contemporary business world. It came as no surprise, therefore, that Trump agreed to cooperate with Slater on the writing of this book but only after checking him out with those who had already had a close working relationship with him, notably Jack Welch. There is probably no other executive who has a tighter schedule than does Trump. However, on numerous occasions, beginning in June of 2004, he agreed to meet with Slater or talk with him on the telephone. Trump also arranged for Slater to attend various private meetings related to Trump's building projects; to travel with him to a building site in Manhattan and observe his inspection of it; to journey with Trump for a book promotion appearance at QVC, the shopping channel; and to fly with him on his jet to a "demolition party" in Chicago where Trump planned to build a 90-story $800-million luxury tower on what had been the site of the Chicago Sun-Times. Slater was also allowed to observe a casting call for the third season of The Apprentice television program at during the filming of one of the episodes for its third season. Finally, Trump helped to facilitate many of the interviews of those best qualified to discuss both his business career and the celebrity synonymous with it.
Trump is as protective of the privacy of his three children as he is eager to discuss almost anything and anyone else. Nonetheless, he allowed Slater to meet with one son (Donald Trump, Jr.) and apparently set no restrictions on what they could discuss. Presumably Trump allowed such direct and extensive access, both to himself and to countless others, because he trusted Slater, was favorably impressed by his professional credentials, sensed his inherent integrity, and believed that he would receive fair and circumspect treatment in what later became this book.
With regard to its title, it is Slater's opinion that, at least for now, "there seems to be no downside" to all the attention Trump has so actively sought and has so substantially achieved. "His look of giddy pleasure at the amount of attention he is [currently] getting says it all. He savors having so many choices to make [i.e. he is inundated with participation proposals of various kinds] that put him in the public spotlight. If he could, one imagines, he would not make a choice at all. He would do everything. After all, in Donald Trump's world, there is no such thing as over-exposure." At least for now.
Proportionality is a key element in Slater's earlier discussions of other prominent executives such as John Chambers, George Soros, and Jack Welch and it is also true of what he has to say about Trump. Obviously, there is much that Slater admires but much else which Slater finds irritating (at best) and sometimes infuriating (at worst). Of greatest interest to me is Slater's explanation of how and why Trump "openly names his products after himself and markets his name as synonymous with his products: his luxury residences, his casino hotels, and so on. [Trump] insists, as well -- correctly, at it turns out -- that using his name on his company products enhances their value." (Please see Chapter 8, "Branding a Name.") I was also interested in learning about certain differences between the public Trump and the private Trump. For example, that he seldom fires anyone in the Trump organization and, generally, is far more patient, forgiving, generous, and deferential than his public persona suggests.
More a quibble than a complaint, I wish Slater had included (perhaps as an appendix) an annotated Timeline of the key dates and defining moments in Trump's career thus far. For example, when and why he decided to become a commercial real estate developer in Manhattan, Atlantic City, Chicago, and Las Vegas; also, when and why he agreed to produce and star in The Apprentice television program. Slater addresses these and other issues within his narrative. However, given the complexity of Trump's various business activities, it would be helpful to have a chronological frame-of-reference to consult periodically, one which clarifies when, what, with whom, where, etc.
Those who share my high regard for this book are urged to check out Slater's earlier work, notably Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO; Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company; SOROS: The Unauthorized Biography, the Life, Times and Trading Secrets of the World's Greatest Investor; The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company; Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner; and Get Better or Get Beaten!: 31 Leadership Secrets from GE's Jack Welch.
Boring, uncritical, uninsightful.......2005-04-03
March 13 reviewer Corinne Smith nails it. This is a basically a series or collection of interviews, primarily with fans of "the Donald", who have no problems with his oxymoronic concept of "truthful hyperbole". Trump is a genius at shameless and shameful self-promotion, with an almost endless ego, but the story told here is flat, uninspiring, unrevealing, and tedious.
And the book is simply boring. Did I say boring? It is boring.
Book Description
This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.
Book Description
This very practical book provides a nuts-and-bolts introduction to case management. The book was initially written by the author as a manual for beginning case managers, and it is still focused on how to actually track and manage a case load.
The book is geared to entry-level professionals, and provides plenty of actual case examples to illustrate the pitfalls and high points of case management. Chapter 7 includes practical tips based on real training situations, such as how to interview clients. A list of key terms at the end of every chapter provides a focus for student review. Discussion questions at the end of every chapter are taken from real-life case management practice. Bibliographies at the ends of the chapters and at the end of the text provide suggestions for further research. The glossary at the end of the book establishes standard definitions of terms commonly used in practice.
For anyone interested in social work, nursing, psychology, or public administration.
Customer Reviews:
Practice of Generalist Case Management.......2001-07-23
The Practice of Generalist Case Management is a decent book for one wanting an overview of case management duties. The book is written in text book format, yet lacks some organizational qualities of putting information in hiarchical format to be remembered easily as most text books. I am not saying the book has problems with its organizational structure but for someone new to case management the structure within chapters is a little awkward.
Back up to catch up: Overcome specialization in Social Work.......2001-07-01
Holt has put together a solid overview of generalist case management. Although written for graduate students and working professionals, I have used it with independent study and directed reading courses for senior undergraduates planning to enter an MSW program. They have given me positive feedback about the value of this book during their internships in social and human services agencies. A good counterbalance to the over-specialization that hit social work education about 3 decades ago.
This book is excellent!.......1999-11-20
This book provides a very comprehensive overview of the practice of Generalized Case Management. It is written in a very easy to read format, and is loaded with the most up to date information on the field.
I highly recommend this book to those entering GCM as well as a great reference for those of us veterans already in the field.
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