Book Description
Edited by three well-known analysts of risk and its communication, this volume brings together contributions from a group of international experts in risk perception and risk communication. Key conceptual issues are discussed as well as a range of recent case studies that span BSE and food safety, AIDS/HIV, nuclear power, child protection, Y2K, electromagnetic fields, and waste incineration. The volume also draws attention to issues in public policy, risk management and risk communication practice.
Book Description
Winner of the
Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
Customer Reviews:
new ideas.......2004-05-13
New ideas for behaviour change specialists. Quite a lovely book.
Wonderful Resource!.......2004-03-13
This book is a wonderful, practice resource for international development staff. Intuitively appealing, it gives good advice on campaign materials development. Most appropriate for non-researchers; great for field staff.
need more like it.......2002-09-16
This is a great book. It is easy to understand and use. We need more guides like this.
good resource.......2002-01-06
I was taught that fear appeals didn't work but we used them anyways in our state health department work. This book explains what we instinctively knew -- that fear appeals work and they work well given the right conditions. I like the theory in the book and the worksheets.
Practical and Reader Friendly.......2001-12-30
This book contains much valuable information for understanding risks and understanding how to get others to understand their risks. I am very pleased with the practicality of the theory behind the book and have found it useful in my crisis communication work.
Book Description
This book is about the complex relationship between fear, danger, and the law. Cass Sunstein argues that the precautionary principle is incoherent and potentially paralyzing, as risks exist on all sides of social situations and there is no 'general' precautionary principle as such. His insight into The Laws of Fear represents a major statement for the contemporary world from one of the most influential political and legal theorists writing today.
Customer Reviews:
Fear rules.......2007-09-02
Not a lawyer found the writing somewhat turgid and slow; on the other hand our decision making and valuation of life and risk is certainly not epistimic. Read just before the Black Swan which discusses risk from a different angle. For those involoved in lives with risks this is interesting reading
Book Description
With risk analysis, risk assessment and risk management as ever-expanding industries, we are now living in a "risk" society. In this book, Deborah Lupton examines why risk has come to such prominence at this particular point in history. She traces how risk has been constructed over time from pre-modernity to the later modern era and provides an introduction to the main theories surrounding the subject.
Risk covers a wide range of issues, including: risk and culture; sociocultural and scientific perspectives; blame, danger and trust; and risk and pleasure. Including examples of the ways in which risk is experienced in everyday life, this book provides a lively and engaging introduction to one of today's major sociocultural concepts.
Customer Reviews:
Three key chapters worth the price of the book and more.......2005-07-19
I found this book to be somewhat uneven, but I recommend it for three key chapters that provide very good intros to three schools of social theory and the way they regard, and are influenced by, risk.
Chapter 3, Risk and Culture, provides a good overview of the theory of the cultural anthropologist Mary Douglas. She is perhaps better known for her work on institutions, but her work on cultural and symbolic strategies interfaces well with the concept of risk. For Douglas the only way to account for preferences, or what Bourdieu would call dispositions, is through cultural learning.
Douglas has also investigated the liminal. Like Agamben (and Wendy Brown) after her, she was interested in borders; borders are constitutive sites. Thus her writing on borders, and especially her notions of purity and pollution, as functions of the level of porosity of borders, plays well with the notion of risk in today's society.
Although Douglas's work may be considered dated by some, especially her notion of grids, her concepts of risk, blame, and how perceptions of risk influence strategies at the individual and aggregate level are still influential.
Chapter 4, Risk and Reflexive Modernization, does a good 'compare and contrast' job with Giddens and Beck. Both claim that there is a specific mode or level of risk associated with the expansion of technology and its tendency to cause unintended consequences in our complex global ecology. I do not limit the term ecology to just nature in this regard, but also include culture, law, education, religions, etc. as meaning-making and meaning-maintenance activities which are always already entwined.
Chapter 5, Risk and Governmentality, explicates the work of Foucault as expressed in his later comments on governmentality. Although Foucault, in Discipline and Punish most noticeably, developed the idea of capillary power and the disciplining society throughout his career, his specific use of the term governmentality was more prominent in his later writings. It involves what Foucault saw as a shift from monarchy to state government in which the 'people' morphed into the idea of 'citizens' and especially the individual physical body of each citizen.
Now the role of the government became one of "intervention, management and protection so as to maximize wealth, welfare and productivity." p. 85-86 in Lupton. I found this chapter to be the highlight of the book; Lupton writes with more energy and clarity on Foucault. (I also recommend an excellent book, The Foucault Effect: Studies in Governmentality, ed. Burchell.)
Lupton gives us a clear understanding of her distinctions of three contemporary risk strategies (insurantial, epidemiological and case-management or clinical risk). I also appreciated her comments on the `new prudentialism', an approach which strikes me as oddly reminiscent of what some critics have identified as the `new racism'.
There is also a good section on Hybridity and Liminality in Chapter 7, Risk and Otherness. I have to say that I didn't find the remaining chapters as rewarding, yet this book is well worth the time.
Book Description
With the media hyping so much misleading information about risks, it's a relief to discover True Odds. --John Stossel, ABC News 20/20
Customer Reviews:
In praise of rationality.......2007-08-10
Aims to discuss risks in everyday life at a level "between dense technical volumes
and daffy oversimplifications". Structured around 16 particular topics, from
concrete concerns of individuals (violent crime; cell phones and brain cancer; secondhand smoke) to more general topics (moral hazard of insurance; lotteries are a tax on the stupid). A main focus is on the interaction between scientific data, media reporting, legislation promoted by interest groups, and regulation by government agencies. By presenting these case studies from recent history (1975-1995), the author provides an insightful overview of the real-world interplay of the scientific, psychological and political aspects of dealing with risk. This book is implicitly a well-justified polemic in favor of rational quantatitive risk assessment and against the media scares, extremist environmental lawyers and inflexible "command and control" bureaucracy that waste billions of dollars whose diversion from more rational use causes unnecessary death and suffering.
Though serious, well researched and an engaging read, I do have some quibbles. The
lack of explicit citations makes it unhelpful as scholarship. By mixing several
styles (historical case studies, discussion of scientific methodology, polemic) the
book appears somewhat unfocused. And the unusual typography (a typical page has
seven two-sentence paragraphs separated by white space) reinforces the impression
that the author was assiduous in collecting information but put less effort into
organizing a coherent narrative. Finally, the subtitle is misleading: a reader
seeking a straightforward, detailed and explicit analysis of risks in everyday life
would be better served by Risk: A Practical Guide for Deciding What's Really Safe and What's Really Dangerous in the World Around You.
pro-corporate, anti-values politics mars the science.......2007-07-25
This book is all about facing risks as individuals- which is fine, but it also makes sweeping political judgments based on the assesments. On the section about banning the use of Alar on apples and the politics behind it, he writes- "instead of NRC's estimated cancer risk of 1,462 deaths per million from pesticides on apples, the researchers found only 0.07 per million." Well, that may sound like decent odds for me when deciding to eat an apple, but is it really acceptable to for the unlucky person who does get cancer? The author points out several times that alar is not a pesticide, even while presenting numbers on the cancer risks of pesticides. Alar is a growth regulator,"so they are more colorful and crisp at harvest." I can understand the usefulness of some pesticides, but why should we accept ANY risks from a growth regulator? This isn't family values, or traditional values conservatism, but Dickensian, bean-counting, pure economic right-wing bias. I don't want bias from the left or right, or political interpretations, I just wanted straight facts. This book doesn't leave the findings to stand on their own. Are most popular books about risk assessment thinly disguised pro-corporate propaganda? I hope not.
Practical look at the real odds that threaten people's lives.......2003-02-09
Enhanced with an extended bibliography and an exhaustive index, True Odds: How Risk Affects Your Everyday Life by James Walsh is a very straightforward and practical look of the real odds that threaten people's lives or health. Rejecting anecdotal evidence and media scare tactics for solid, statistical, reliable information on what really are the greatest threats facing life in the modern world, True Odds comes very highly recommended for the non-specialist general reader as being a realistic source of information concerning everything from crime and accident rates to having sufficient money saved upon retirement.
Book Description
Stories and metaphors are as old as language itself. Used to teach and illuminate from our cave dwelling past to the Bible, then through hypnotherapy and NLP, metaphors have guided us to look at the world in a different way by introducing new perspectives and insight. Following his decades in advertising, marketing and as a fully trained and very experienced hypnotherapist, John Smale has put together a number of stories and metaphors that have worked to help people to resolve a huge range of problems. This book, written and told as if by an old story teller, will change your view of yourself and others and will add brightness to your life.
Customer Reviews:
This book uses the real art of the storyteller to bring about positive change.......2007-01-15
The stories are based on the adverse effects that behaviours, attitudes and actions have had on the lives of others. Therefore, if the readers can benefit from recognising symptoms of their own issues that have caused problems, then there is the possibility that they can take corrective action before suffering strikes them.
John Smale has created analogies, examples and metaphors for the world and humanity. In this way we can learn afresh by looking at ourselves from a new perspective and overcome problems.
Average customer rating:
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The Smoking Puzzle: Information, Risk Perception, and Choice
Frank A. Sloan ,
V. Kerry Smith , and
Donald H., Jr. Taylor
Manufacturer: Harvard University Press
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Smoking: Risk, Perception and Policy
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The Price of Smoking
ASIN: 0674010396 |
Book Description
How do smokers evaluate evidence that smoking harms health? Some evidence suggests that smokers overestimate health risks from smoking. This book challenges this conclusion. The authors find that smokers tend to be overly optimistic about their longevity and future health if they quit later in life.
Older adults' decisions to quit smoking require personal experience with the serious health impacts associated with smoking. Smokers over fifty revise their risk perceptions only after experiencing a major health shock--such as a heart attack. But less serious symptoms, such as shortness of breath, do not cause changes in perceptions. Waiting for such a jolt to occur is imprudent.
The authors show that well-crafted messages about how smoking affects quality of life can greatly affect current perceptions of smoking risks. If smokers are informed of long-term consequences of a disease, and if they are told that quitting can indeed come too late, they are able to evaluate the risks of smoking more accurately, and act accordingly.
Book Description
Ulrich Beck's best selling Risk Society established risk on the sociological agenda. It brought together a wide range of issues centering on environmental, health and personal risk, provided a rallying ground for researchers and activists in a variety of social movements and acted as a reference point for state and local policies in risk management. The Risk Society and Beyond charts the progress of Beck's ideas and traces their evolution. It demonstrates why the issues raised by Beck reverberate widely throughout social theory and covers the new risks that Beck did not foresee, associated with the emergence of new technologies, genetic and cybernetic. The book is unique because it offers both an introduction to the main arguments in Risk Society and develops a range of critical discussions of aspects of this and other works of Beck.
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Smoking: Risk, Perception and Policy
Manufacturer: Sage Publications, Inc
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Similar Items:
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Smoking: Making the Risky Decision
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The Smoking Puzzle: Information, Risk Perception, and Choice
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The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
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The Price of Smoking
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Assuming the Risk : The Mavericks, the Lawyers, and the Whistle-Blowers Who Beat Big Tobacco
ASIN: 0761923810 |
Book Description
" This important book reveals why the young start smoking and why, as adults, they regret having started. It is a great contribution to helping end a national epidemic."
— CHERYL HEALTON, President/CEO, American Legacy Foundation
"This book is a must for everyone concerned about how to address the problem of tobacco use among young people. Virtually all new smokers are children. Many of them are in their early teens and one out of every three children who begin to smoke will die prematurely because of their use of tobacco. This book includes the most objective, thorough and authoritative research to date on the critical question about whether young people fully understand the consequences of their decision to smoke at the time they start and whether they are able to make rational decisions about this vitally important decision. It leaves the reader with no doubt about the value of efforts to better educate our young people and to empower them to resist the lure of tobacco marketing."
— MATTHEW MYERS, President, Campaign for Tobacco Free Kids
Do individuals really know and understand the risks entailed by their smoking decisions? The question is particularly important in the case of young persons, because most smokers start during childhood and adolescence. After years of intense publicity about the damages of smoking, it is generally believed that every teenager and adult in the U.S. knows that smoking is dangerous to health, thus decisions to smoke are informed choices. This book presents a counter-view, based on a survey of several thousand young persons and adults, probing attitudes, beliefs, feelings, and perceptions of risk associated with smoking. The authors agree that young smokers give little or no thought to health risks or the problems of addiction. The survey data contradicts the model of informed, rational choice and underscores the need for aggressive policies to counter tobacco firms’ marketing and promotional efforts and to restrict youth access to tobacco.
Customer Reviews:
Persuasive and Evocative.......2004-10-01
Paul Slovic writes a compelling foreword to this persuasive and evocative book describing the health risks to smokers and their own perceptions of them. In it, he rebutts economist Viscusi's thesis that smokers make the rational choice to light up, having weighed the risks and benefits already adequately communicated to them by public health agencies. Slovic, unlike Viscusi, does NOT hold the opinion that the money spent communicating the risk of smoking to the public could be better spent elsewhere, and the studies described in Smoking: Risk, Perception, and Policy--undertaken by distinguished scholars like Daniel Romer and Patrick Jamieson--substantiate his position. A fascinating read that unmasks smoking a cigarette as political and public health crime. Loving it!
Book Description
This title is available as part of the 10-volume set, Mary Douglas: Collected Works, or as an individual volume.
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- The Toyota Way
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- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
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- Wharton on Making Decisions
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Books Index
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The Perception of Risk (Earthscan Risk and Society Series)
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Risk and Reason: Safety, Law, and the Environment
Risk Communication: A Handbook For Communicating Environmental, Safety, And Health Risks
