Customer Reviews:
Good, but needs better editing.......2007-09-12
A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.
Outstanding Course Material.......2007-08-10
Marketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on.
Marketing Management - NO CD.......2007-07-09
I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.
Good Book to Learn Fundamentals on Marketing.......2007-06-12
Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.
The Marketing Bible, But Ethically Challenged.......2007-06-08
When I did my undergraduate studies in the 1980's I remember my professor explaining that Kotler had been, at that point, "the" marketing text book for 20 years. I'm not sure, but Kotler may have invented the word "marketing." Decades later it remains the definitive book on marketing studies.
This version of the book is comprehensive, densely written while still being easy to read, logically structured, up to date with regard to case studies and technology, etc. I highly recommend this book as a marketing text and have tried, unsuccessfully so far, to get a few of my marketing friends who have not had the pleasure of reading this book, to put it in their bathroom or something and read a section here and a section there.
I have two knocks against this book. First, I find it to be a little lacking on the ethics side. There are many valid marketing techniques described which can be used, but which can also be abused. While the book does not ignore ethics altogether, I would have been more comfortable if along the way it highlighted that some of the practices described are not only "good ways to increase profit margins" but "are morally bankrupt" as well.
The second knock is that the authors have seemingly gone crazy and included dozens upon dozens of cutesy words various academicians, desperate for a lasting claim to fame, have invented out of whole cloth to describe things that didn't really need their own unique words. Some of my favorites:
Insourcing
Reintermediation
Unfocus Groups
Glocalization
Co-optation
Neither of these complains should detract anyone from buying this book because it is, in the end, the great marketing text of our era.
Book Description
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating “blue oceans”: untapped new market spaces ripe for growth. Such strategic moves—which the authors call “value innovation”—create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.
Customer Reviews:
Question the status quo.......2007-09-25
The book forced me to rethink the way I normally would look at business developments for my companies: either value based or feature based. The idea of a creating new space in a crowded market and making a leap in growth through the blue ocean strategy stirred up my thinking juices. Personally, I don't like how to books with "three simple steps" This book was great; a must read.
Good Book.......2007-09-24
1. This is NOT a marketing book
2. There is no such thing as a fail safe strategy
3. This is a tool and is only as good as the user
4. Applicable in different situations
5. Good companion to Competitive Strategy written in the 80's by Mike Porter which is THE industry book
6. The book is NOT a pioneer and is NOT proported to be. It is a study in those companies who seemed to have created new markets such as Cirque De Soleil. The authors did NOT set out to create a new "theory" and then retroactively "fit" companies but rather study an emerging pheonom. and try to locate patterns.
I think that pretty much covers all the gripes of the previous entries. I first came across this book in a competitive strategy class in a business organizational change degree. It is an excellent text and gives another viewpoint to the old study of competitive strategy. I have used the strategy canvas tool located in chapter two AS A TOOL to assist me in both departmental and industry situations to locate existing patterns of competition.
Worth the money.
But then, I am just a "mere" academic (albeit with many years of industry experience) so if you truly do not like the book I suggest returning it. :)
What is your greatest challenge?.......2007-09-13
The greatest struggle for most business people is to come up with a truly original and valuable idea. Close behind that is how to get employees to work together. This book makes me want to cry, because it actually, simply, lays out how to do both. Beautiful.
Academics rarely demonstrate how to do it!.......2007-09-11
I bought this book. Their identifications are valid enough. Great companies have always created uncontested market space while making their competitors irrelevant. This is not in dispute. However...
The authors Chan Kim & Renee Mauborgne are just mere academics. And what is annoying is that they haven't battle tested their Blue Ocean model from hard knocks in the trenches business wars to find out what works and what doesn't for themselves! Again, this is what I find annoying with academics. They say a lot but never prove it themselves! Remember Merton & Scholes and LTCM?
For an example...in the book, the authors have an interesting strategic canvass graph approach that supposes to prove how Blue Ocean events come about. That's fine, but how do you prove it? Moreover, the 'values' are different for each company, so there is nothing consistent to glean from this.
What I'd like to have seen is a Dash Board type matrix template that allows any company or budding entrepreneur to carry out Blue Ocean due diligence on any industry or market niches...proofing these Blue Ocean catchments from a zero learning curve application! The book does have important points but lacks the cutting edge tools to unify Blue Ocean diligence and proofs for any company!
Thus, what this book lacks is a more honed processing of enquiry from the authors. And I suspect this to be the case because like many academics they haven't proven the unifying dynamics that goes into capturing Blue Ocean strategies for themselves with businesses they have built through their own mindset!
Again, this book is a case of 'do what I say, because I don't have to prove what I say'.
There are great industry shapers out there who can shift and move whole industries and markets in their favour...but the authors of this book are not one of them.
However, there are great positives the authors have identified. The book contains a very interesting 'Strategic Grid' technique. From this simple grid technique any one can mentally survey how to change one's industry or market from a macro-vantage point. But shifting and moving your new found Blue Ocean grid at a tactical level to rule your competition making them irrelevant is another matter entirely. The chapters that explain this grid are worth the book, but don't expect any thing else.
What you really want is a knowledge base that allows you to dig out Blue Ocean criteria from a template of enquiring tools STACKED PROCESS BY PROCESS UNTIL YOU PROOF YOUR OWN BLUE OCEAN POWER. This book fails on this!
I would suggest that any one buying this book should read 'Blue Print to a Billion by David Thomson to understand how real Blue Ocean executions are carried out correctly. In addition, Chet Holmes' Ultimate Sales Machine' gets you to understand how to carry out big frame strategies at the tactical level.
Both these books will plug the holes lacking with Kim & Mauborgne's work.
Blue Ocean Strategy.......2007-09-10
I like the non text book clear presentation. You do not have to have an MBA to enjoy and learn from this book.
Book Description
Change the way you clean and keep your family's home wholesome and healthy with the help of expert and activist Deirdre Imus.
We all grew up thinking chemical smells like bleach and ammonia signaled "clean." But as Deirdre Imus reveals, some of the chemicals we use to maintain our homes are doing us and our families much more harm than good. In Greening Your Cleaning, the first in her Green This! series, Deirdre shows how cleaning house the environmentally responsible way can be as effective and often cheaper than the more traditional, toxic, means. This volume includes:
- Simple, efficient cleaning methods for every room of the house
- Spotlights on everyday products (all purpose cleaner, glass/window cleaner, laundry detergent) and the toxic ingredients you should be wary of
- Summaries of the latest research on the toxic effects of ordinary chemicals
- Resource lists of widely available "green cleaning" products and retailers
Filled with tips and testimonials, Greening Your Cleaning will show you how to streamline your cleaning products and practices, and how easy it is to make "living green" your way of life.
Customer Reviews:
Green Your Lives and Live Healthy and Longer!!!1.......2007-10-05
Deirdre Coleman Imus is married to sharp-tongued fired radio broadcaster, Don Imus. She is the mother of Frederick Wyatt Imus better known as Wyatt. Mrs. Imus has done her homework. She was an aspiring actress before meeting Don Imus and she has turned his whole world around for the better. With her in his life, they have created and built a working cattle ranch for children with cancer, siblings of SIDS, and other diseases. While the children only get to spend a week, the Imuses go the extra mile when they hear of a child's loss from cancer by attending their funerals. Deirdre and Don are truly genuine people and this book came out at the worst time. The proceeds from this book benefit charities and not the pockets of the Imuses. This book is her promotion of household cleaning products because they contain cancer-causing effects. Deirdre started this greening craze when she learned that hospitals used toxic products for cleaning materials. Her idea morphed into something far beyond our imaginations because she has developed with the assistance of others in the field to use non-toxic and healthier products for us to clean our homes. The Imuses practice what they preach. They are vegeterians and use the products in their own home. Unfortunately, her husband's spoken phrase got him fired at a time when they raising money for children's charities including cancer, the CJ Foundation for kids with SIDS, and another charity in a radiothon. The Imuses have paid dearly but they still enjoy their lives in New Mexico and New York City. Deirdre Imus is no trophy wife. She might be younger and more beautiful but she has always spoken her mind with Don and everybody else. Buy this book, maybe it will help clean up your life and home for the better.
Perfect information for environmental cleaning.......2007-09-14
Not only is this a extremely useful book, Deirdre and Don Imus do fantastic work with everything they are involved with. Especially the Imus Ranch!
Buy this book!
Not the whole story..........2007-09-05
I'm a huge fan of cleaning with more natural products, and use baking soda, vinegar, lemon juice, etc to do so. In that way, I totally agree with the author's message. However, I don't agree with the presentation of the book. An example is the section on fabric softeners and dryer sheets. The author warns that these commercial products may contain limonene and linalool...as suggested alternatives, she mentions essential oils, such as lemon, lavender, bergamot, and rosewood. Throughout the book, she states that these chemicals, limonene and linalool, are scary and toxic...and then suggests essential oils which themselves have these chemicals in their makeup. (The recommendation of rosewood is another issue altogether as the author recommends it (several places) despite environmentalists' growing concerns for its endangered status and for the protection of the rain forests. Not a very "green" thing to do, IMO.) Her own commercial line of cleaning products contain essential oils as well, and I'm betting limonene and linalool can be found in them as a result.
There are dangerous products on the market, no doubt about that. And we as a society are guilty of "over kill" when it comes to "germs". And natural alternatives versus "man-made" chemicals are likely safer and better. I don't disagree with any part of that message.
Again, I am a fan of essential oils, however one must also understand that anything can be dangerous if applied incorrectly or without due care. I felt that many of the suggestions were overboard and failed to include proper warnings. For example, there are some essential oils that shouldn't be used around pets. Most, if not all, shouldn't be used around cats due to a cat's special physiology and the cumulative toxic effect the oils can have on a cat's liver. I didn't see this mentioned anywhere.
The author talks about the dangers of artificial fragrances, but doesn't acknowledge that many of the "dangers" can and do apply to essential oils as well. She constantly mentions "dousing" and "saturating" items with essential oils...which I makes me wonder if she has really ever been around them. Essential oils are powerful and I can't imagine ever having to "douse" anything with them. Generally, a few drops will do. I could go on and on, unfortunately. In the end, I was left feeling that the "homework" the book was based on had been incomplete and that it failed to tell the whole story. A shame as I said I do agree with the author's basic message. But regardless of where the profits go, I have to be honest with my review. I hope that it will be appreciated.
Do this for your family's health.......2007-09-01
I have always been concerned with the 'fumes' that I inhale when I am cleaning with the products you buy in the supermarket/chemists... although we have started to convert our various cleaning products to e-friendly; but after reading this wonderfully educating book - I just binned all the other products and went straight to my health store and replaced them with ecover. we love ecover products- the creme cleaner really cleans the greasy parts of the kitchen without scratches and it is e-friendly too. I always wondered why this country has such high rates of cancer and illnesses and could never pin down a reason ... our inside environment is so toxic and we thought we were keeping a clean house! I love this book as it re-educates you on what clean really means and that it is really quite simple. I have wasted so much money on toxic products and harming our health! Thank you for re-educating us and keeping life simple. I wish the supermarkets would stock -efriendly products as well. I am lucky that I have access to over four health shops within easy access to home.
Very useful!.......2007-08-12
I saw Diedre Imus promoting this book on the Today Show, and was only able to get a few tips out before the went onto the next guest. So I went onto Amazon and checked out the book, and it seemed interesting enough to order. I have gotten so many ideas that I rarely use any chemicals in the house anymore. I have killed insects naturally. I rarely see a roach, when I had a big roach problem, I clean rust and my drains naturally, and even my laundry. A great book overall. If not for the evironment, do it for your own health.
Book Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
Customer Reviews:
Second Edition.......2007-04-11
This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
PDMA - Handbook for new product development.......2007-01-12
Haven't read from cover to cover, but proving to be an excellent reference. Good examples from industry reinforce key messages. Haven't learnt anything groundbreakingly new, but it has been a good confirmation or fine-tuning reference when needed.
Product Marketing Professionals - BUY THIS BOOK!.......2002-03-14
The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.
Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.
This book should have been read when it was published!.......2001-08-19
This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.
The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.
To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.
Wonderful!.......2000-02-02
I purchased the PDMA Handbook on the strength of a review and have been very glad I did so. After quoting a few passage to my staff they began to borrow it, and now the Handbook has made the rounds of the office. It is worn and dog-eared, and quoted from on a daily basis.
The message of "treating each other with respect and dignity" by author Holahan et al has really struck a chord around here. Many of us believe she must be staunch Christian, one who lives her faith on a daily basis.
The PDMA Handbook has provided guidance in mapping out strategies for new services we hope to bring to market as well as the way our organization is managed. It has changed the way we do business and the way we percieve the world.
Book Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Download Description
"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place."
Customer Reviews:
Purple Cow: Transform Your Business by Being Remarkable .......2007-10-04
I have a lot of stuff by Seth Godin and think he is brilliant but this book disappointed me.
After reading Crossing the Chasm by Geoffrey Moore which Seth eludes to in a lot of his work I think Purple Cow brings Moores book in to the 21st century and adds different words but the meaning and theory of Crossing the Chasm still remain Moores work.
It is one of Seth Godins early works and having familiarised my self with most of Seth's later stuff I think that's what caused disappointment.
Purple Cow: Transform Your Business by Being Remarkable is inspirational for those wanting to get some idea of how ideas where virtually created out of nothing and his definition of a Purple Cow is essential if you want to do anything in life worth talking about.
I did read the reviews before I bought and expected a bit more and something new but that never happened.
Mike Whitenburgh
Psychoanalyst.
Good marketing.......2007-10-02
The ideas in this book is not new. In fact, Godin just rehashed a basic marketing idea into a very pretty book. The contents on its own would be 2 or maybe 3 stars.
But why I gave this book 4 stars is the way he marketed it. He basically made his book a Purple Cow. That is what I got out of this book.
I call that Good Marketing.
Remarkrable book on advertising.......2007-09-25
The purple cow is a great read. It gets straight to the point and stick with it to the very end. Keeps the reader interested, and I now know what a purple cow is and how to recognize a purple cow. Great job Seth!!
Concise, forward-thinking, unique, REMARKABLE.......2007-09-20
The best way to make customers talk about your company and products is to give them something to talk about. Seems like common sense, right? But according to Seth Godin, few businesses take the simple steps needed to bring their products to the front of the pack.
In this collection of short essays, or "riffs," as he calls them, author Godin tells you how and why to revamp your product development cycle and marketing efforts to highlight your company's "remarkable" aspects. A must-read for any entrepreneur looking to be the next new thing.
Tired of Being One of the Herd?.......2007-09-04
Going along doing the same thing as everyone else? You want to know how to stand out and be distinctive? Seth Godin's book Purple Cow: Transform Your Business by Being Remarkable is your guide. At the mention of this book's title, you're thinking about what a purple cow would look like, aren't you? Briefly, the explanation of the title is that Seth and his family were on vacation, driving through miles and miles of French pastures, seeing cows, cows and more cows. At first, the cows were interesting and beautiful. After a while though, the next cow looked just the same as the cow before it and it was all pretty boring. But then they thought, a PURPLE cow, now THAT would be something remarkable.
It's the same with businesses and marketing. In order to truly stand out from the rest of the herd, you have to be truly remarkable. And remarkable businesses do not follow or copy someone else's idea of marketing. They are the leaders. He sites examples of businesses such as diverse as Schindler Elevator Corporation, Tombstone Pizza, Sam Adams beer, Yamaha piano and Vanguard mutual funds and how they took existing industries and made radical transformations to them through innovative marketing.
Here's what I think is the biggest take away. Seth says that the opposite of remarkable is "very good." Very good is an everyday occurrence, hardly worth mentioning -- certainly not the basis of breakthrough success. He asks, "are you making very good stuff? How fast can you stop?"
Purple cows are risk takers. There are so few purple cows because people are afraid to have others not like them (there will always be some detractors when you're remarkable), afraid to break the rules, afraid to occasionally be wrong. The more close-minded your market, the more crowded the marketplace and the busier your customers, the more you need a Purple Cow. He urges that dipping a toe in the waters is setting yourself up for failure. You have to go all the way with dramatic improvements to see giant payoffs.
Stop your mooing and read this book!
Amazon.com
Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.
But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."
Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards
Book Description
You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With
The Experience Economy, Pine & Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers.
The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and
The Experience Economy is the playbook from which managers can begin to direct new performances.
Download Description
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
Customer Reviews:
excellent service.......2007-09-09
This was fast and accurate, and the quality was just what was advertised. Thank you!
too much 'flowers' in conveying the message.......2007-06-20
When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' emotional benefits. In doing so, the manufacturer can have premium price to outdo the competition. I've heard of it as many as the idea of how to serve consumers in a new different way by using internet as interactive tool to preserve their satisfactions and to use it as new channel of distribution. I really hope he came up with new striking and distinctive ideas, not those hackneyed ones.
I somewhat think this book a little bit hard to understand. Mr Pine used and picked up some unusual vocabularies to convey his message. I always fall asleep everytime reading it. Surprising that it takes me a week to consume 2-3 pages whilst I spend a week to finish Harry Potter - Goblet of Fire in English version.
However, I thank to Joseph for inspiring me some new vocabs.
Top Notch.......2007-06-01
Rarely do we get a truly new model to work with. This book provides a genuine breakthrough in how our life experience can be designed.
Used for Designers.......2007-03-30
I am a college instructor in Web and Interactive design and development. I have used this book and the audio version as the cornerstone of my opening lectures each semester. All the concepts and tenents put forward apply to user Interface design that I use this book as part of my UX-User Experience driven courses. Understanding how we got here and having an idea of where we are going allows tommorrow's designers to create "experiences" today.
This should be on every design students required reading list....
New Views of the Tried and the True.......2007-01-29
'Sell the sizzle and not the steak' was originated by legendary salesman and motivational speaker Elmer Wheeler way back in the 1930s and brought up to date with current examples of what companies have done to create an 'experience' is the theme of this book. Is the content new? Well, YES! And Well, NO!
I went out to dinner Friday night. I met with friends at a local restaurant, we had a couple of drinks in the lounge and then moved into the restaurant for dinner. I had a steak, just like in the phrase. It was no better than the steak I could have bought at the local supermarket for a third or less of the cost. It wasn't prepared any better than I can do on my grill. But the experience of ending the work week with friends, drink, good food made it worth the money that I spent.
In recent years this has been termed good service. And it is. But it's more than that, it was a nice evening, a good experience.
This book uses theatre terminology and stories from various companies to explain and illustrate how to take almost any business and convert it to 'experience' orientation rather than just providing a product or service.
Is it new and different, YES! But it is based on the tried and true.
Book Description
A practical, no nonsense guide to assist those who would like to begin their own sewn products business, explaining many of the pitfalls that they can now avoid.
Customer Reviews:
Worth it.......2007-09-17
This book is worth every penny. It isn't about how to sew, and it isn't about getting rich quick. It's about how to start and run a GOOD business. Every chapter basically includes a "So this is what you want to accomplish...Here is how most people screw this up...Please don't do that, do it the right way and be better!" It's worth buying, highlighting, rereading and using on a regular basis.
You Must Buy This Book!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!.......2007-08-09
If you are a DE or are planning to be this is the best resource to have. It answered all the questions I had as well as ones I had'nt thought of. I recieved my book a couple of days ago and I've read it cover to cover totally devouring it! Kathleen is so generous in sharing her vast knowledge and inspires you while keeping a clear and rational perspective of the industry. After reading her book, I feel more confident and educated yet humble and level headed. You need to buy this book!!!!
Now so many things make sense.......2007-05-24
From a homesewer's perspective -
I cannot recommend this book, and Kathleen's website fashion-incubator.com, enough.
Buy the book from Kathleen, read it cover to cover. Read her blog starting at the first entry.
The amount of knowledge contained in her efforts is astounding. And, as opposed to most textbooks I've encountered, the information is concise and well illustrated.
I'm off to buy gobs of Pro-Tricot Fusible. :) Thanks Kathleen.
The must-have book..........2007-05-16
I've never written an Amazon review before, but this book deserves it. Not only is it easy to understand, the format is intuitive and the helpful worksheets really keep you focused. This is the first book I've purchased on the subject, based on other's reviews... and I have to say, they were all right. BUY IT!
Entrepreneur Tested and Approved.......2007-03-26
I was sourcing a hard-to-find fabric recently and used Kathleen's book line-by-line in my conversation with the dealer. I was amazed at how Kathleen had predicted, verbatim at times, how the conversation would go. There's no doubt that she knows her stuff. This is the most useful book for the design entrepreneur I've seen, and written like a friend who gives you the unvarnished truth...like it or not!
Average customer rating:
- Worth the buy!
- A book serves all your needs
- Full of information and errors
- A matchless guide
- Application Oriented
|
Design for Six Sigma : A Roadmap for Product Development
Kai Yang , and
Basem S. EI-Haik
Manufacturer: McGraw-Hill Professional
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Binding: Hardcover
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Similar Items:
-
Design for Six Sigma in Technology and Product Development
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The Design for Six Sigma Memory Jogger: Tools and Methods for Robust Processes and Products
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Design for Six Sigma for Service (Six SIGMA Operational Methods)
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ASIN: 0071412085 |
Book Description
Here's the book that clearly and logically answers the complex question quality managers and product developers face almost every day: WHICH PRODUCT DEVELOPMENT TOOLS SHOULD I USE AND WHEN?
This much-needed, well-written roadmap for robust, efficient product development features:
* All the coverage needed to implement six sigma in any manufacturing concern
* A complete review of both traditional and contemporary design methods
* Systems discussed include: DOE (Design Of Experiment), Taguchi Method, QFD (Quality Function Deployment), Axiomatic Design, and TRIZ (Theory for Inventive Problem-Solving)
* Practical examples to highlight important elements of each system
* A unique multi-systems approach to designing products, incorporating the traditional and contemporary methods discussed, detailing how and when to use them
* Valuable assistance when preparing for certification exams
Customer Reviews:
Worth the buy!.......2004-04-02
I have not found such a comprehensive book for design of six sigma. I started using this book for advanced experimental design and taguchi methods, but ended understanding the complete roadmap for design of six sigma. The systems approach allows an enthusiast reader to start anywhere, without having to spend time refering back to earlier chapters. The relatively newer trends as TRIZ and axiomatic design have also been nicely dealt with.
Overall, this is a very nice and easy read book, with excellent and well defined examples. A must for everyone who wants a quick refresher on the design principles of six sigma.
A book serves all your needs.......2004-04-02
This is an outstanding DFSS book for production development. It contains integrated information and some of which you could hardly find anywhere else, thus with one book in hand, you have all the tools to get to your destination. This is also a easy to read book providing the reader with a solid understanding- Concepts are clearly defined, real world examples/ case studies are fully described and the chapters are well organized. It can serve as a textbook for students/beginners and also can serve as a handbook for experienced engineers.
The title says it all- this is a roadmap for you to find the way correctly and easily. I am reading the book right now, and the book is really beneficial to me.
Full of information and errors.......2004-03-30
This is a book with a lot of information. Each chapter can be used as a starting point for a specific six sigma technique. However, this is the worst edited book I have ever read. You can hardly find one page without errors/typos.
A matchless guide.......2003-08-03
While the concept of six-sigma is a very popular one, it is not often that one can find such a comprehensive yet clearly-written volume devoted to the most important topics of six-sigma. A book that contains so much information and not just hot air is especially hard to find. Yang and El-Haik have successfully written one of the most impressive and useful reads I have ever encountered within this field. Especially intriguing and novel concept of TRIZ. A very worthwhile book, in any case.
Application Oriented.......2003-07-01
In recent times, there has been a lot of talk and hype about DFSS with very little substance thus far--until this one! I found the book an easy read, application oriented and a relatively prescritive approach to apply DFSS for products, processes and/or services. The sections on TRIZ and Axiomatic Design expose the opportunities largely untapped in the design world today. A must read book for organizations serious about Six Sigma--whether they are focused on delivering worldclass products and services to their customers or designing processes to run world class business operations--a thumbs up all the way!!
Book Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers.
Customer Reviews:
Not worth the money.......2007-05-21
This was not at all helpful. It is nothing more than a notebook full of lines with some vocabulary words on the side of the page. It doesn't even have an index, table of contents etc. I was very disappointed with this and would not recommend it to anyone.
smooth transaction, exact product, nice&easy supplier.......2007-05-14
exact product at an affordable price w a smooth transaction
Not what I expected.......2007-02-22
I expected this book to be more than a workbook to supplement another textbook. I was looking for something which actually provided content on Building, Measuring and Managing Brand Equity.
Maybe I misread the description of this book. I was actually looking for the text of the main book in paperback format.
All you need for Brand Management.......2007-02-07
This covers every aspect of Brand Management. There are other books that specialize on some aspects of branding, but this one is a complete reference.
The One Source.......2003-11-24
If you only buy one Branding book this is the bible. Wow, the price on the second edition has gone way up.
Book Description
The ability to bring new and innovative products to market rapidly is the prime critical competence for any successful consumer-driven company. All industries, especially automotive, are slashing product development lead times in the current hyper-competitive marketplace. This book is the first to thoroughly examine and analyze the truly effective product development methodology that has made Toyota the most forward-thinking company in the automotive industry.
In The Toyota Product Development System: Integrating People, Process, and Technology, James Morgan and Jeffrey Liker compare and contrast the world-class product development process of Toyota with that of a U.S. competitor. They use extensive examples from Toyota and the U.S. competitor to demonstrate value stream mapping as an extraordinarily powerful tool for continuous improvement.
Through examples and case studies, this book illustrates specific techniques and proven practices for dealing with challenges associated with product development, such as synchronizing multiple disciplines, multiple function workload leveling, compound process variation, effective technology integration, and knowledge management.
This valuable book:
Highlights the application of value stream mapping methodology to product development. Identifies and defines the categories of waste that are specific to the product development process. Presents countermeasures and proven practices, based on Lean principles, developed for the product development process used at Toyota. Illustrates and clarifies the methodology by presenting actual case examples at Toyota and a U.S. competitor.
Readers of this book can focus on optimizing the entire product development value stream rather than focus on a specific tool or technology for local improvements.
Customer Reviews:
A must read for those who want to study the next product development frontier!.......2007-06-18
This book is based on lean product development in the automotive world and has some shortcomings when it comes to applying what Toyota does to other industries. However, with Toyota's success lately their are few arguments against not studying how Toyota approaches product development and applying it to our specific industries. I think the hardest thing for most American companies will be having the long-term discipline to implement what Toyota has done.
Academic Review of New Product Development.......2007-05-28
Although this book is very popular today, the authors offer no new approaches to new product development. Companies should strive to leapfrog Toyota. Similarly to Demmings' focus on quality, every aspect of Toyota's NPD process was first developed in the USA, which still ranks as the World's leading innovation source.
Best book about Toyota PD.......2007-05-08
This is the third book I've read about Toyota and by far the best one. I'm an engineering manager and found dozens of simple, new ideas in this book. This is a very thorough & practical guide to the inside workings of Toyota's PD system. There are many examples and sufficient details that you can easily understand them and also try to implement them in your own organization.
Excellent reading for OEM........2007-04-05
Very interesting topics covered. Strongly recommended for engineers in the automotive industry.
Product Development the way it should be.......2007-01-10
I have recently started to work in product development for the telecommunications industry and this book has been an excellent guide to learn and improve the product development process. The concept of Front Loading the development process is applicable immediately, and the rest of concepts like process flows, waste reduction, standardization, and the Chief Engineer System definitely enhance product development in any industry.
Examples from the automobile industry allows easy understanding on how the development process affects physical elements and a lot of time saving practices provide very useful knowledge.
This book will surely improve your product development skills and will help you understand how to make it better and faster.
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