Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Book Description

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion

Customer Reviews:

Hypnotic Writing.......2007-09-27

This is a well written book with lots of real ideas for copywriting that sells. The best part is. . . well read the book!

Absolutely Amazing.......2007-08-13

Absolutely amazing
This book refers to all the process and ideas that I've always noticed, but could never point out the system... A must have for anyone! Even if you are just selling yourself

a lot of filler but a lot of good stuff too.......2007-07-31

this is not for beginners. if you already know the basics of copywriting then you'll pick up a lot of useful tips and techniques from this book.

would i recommend it to my colleagues? yes.

A must have.......2007-07-22

I simply loved it and cannot put it down. Joe Vitale covers the ingredients that needs to be in any marketing piece and provides examples and how to improve your copy. This book is a must have.

Lets be fair for a second, if you think one book will take you through all the steps and prep you to be an excellent copywriter, then save your money because no such book exists.

As you read this book, you'll be riveted, heart, mind and soul.................2007-07-22

By the time you start absorbing this book, you immediately discover your own amazing power to create...........Can you imagine, having Joe Vitale sit down with you? He looks you in the eye. He carefully and compassionately takes you by the hand and guides you. He holds nothing back as he carefully unfolds the amazing secrets of how to reach the spirit of your readers. His words and concepts marinate your mind and you feel the deepest yet gentle awakening while absorbing every word. You discover your own genius within to do what you've only dreamed of doing before you read this book. Joe Vitale's sincerity, integrity and true desire to move you to a level of personal excellence is unparalleled. With this book, he continues to amaze us all. Thank you, Joe.

[...].

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Average customer rating:

Joe is AMAZING!
Buy this book
Wow - tremendous book
One of the best books on crafting mouthwatering copy ever written!
Ditto

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman
Manufacturer: Delstar Pub
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Mail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Tested Advertising Methods (Prentice Hall Business Classics)
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Marketing Secrets of a Mail Order Maverick : Stories & Lessons on the Power of Direct Marketing to Start a Successful Business, Create a Brand
How to Write a Good Advertisement

ASIN: 1891686003

Customer Reviews:

Joe is AMAZING! .......2007-04-05

I have never been so impressed by a copywriter
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.

I couldn't recommend it enough!

Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

Buy this book.......2007-01-05

Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.

Ideas backed by facts not opinions.

Wow - tremendous book.......2007-01-03

I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young age, I used to look through them. Well, JS&A must have been one of them as well, as I specifically remembered this ad! I recalled the ad tearing the product to shreds before recommending it (I even remebered what the thing looked like). It was that substantantial, that as a 10 year old (roughly), I recalled it today. At the same time, I recalled another ad that I thought was odd - some handheld game that was supposed to be some big conspiracy. Sure enough, that was one of his ad examples at the end of the book.

This alone should be a testament to exactly how powerful his ads are. Not too mention, his writing style as an educator in the field of written ads is astounding - I could not put the book down.

Although geared toward catalog sales, the techniques clearly can apply to the web as well. So, if you are interested in selling anything - order this book now!

One of the best books on crafting mouthwatering copy ever written!.......2005-09-14

Joe Sugarman is a copywriting and marketing genius.

Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.

During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets".

As far as I can tell, Joe has shared every last one of those million dollar secrets in this must have manual.

This one is a "no brainer". Buy it. Read it. Use it.

Ditto.......2005-08-06

After reading all the 5 star reviews I have nothing to add. I agree this is an excellent book.

Word of Mouth Marketing: How Smart Companies Get People Talking

Average customer rating:

Exciting message, accessible style
Left feeling teased, and a little cheated.
Empower your customers
Great book, but just a primer
Sparked actionable ideas

Word of Mouth Marketing: How Smart Companies Get People Talking
Andy Sernovitz
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Citizen Marketers: When People Are the Message
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Buzzmarketing: Get People to Talk About Your Stuff
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

ASIN: 1419593331
Release Date: 2006-11-01

Book Description

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

Foreword by Seth Godin and Afterword by Guy Kawaski.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Customer Reviews:

Exciting message, accessible style.......2007-10-04

I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.

I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.

First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!

"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.

Left feeling teased, and a little cheated........2007-10-03

I was really torn between giving this book three or four stars. What inclined me toward four was that I didn't get a straight run through it, but instead was three quarters of the way through and had to put it aside for a week-which is a long time to put reading aside and then pick up again without it losing a great deal of its momentum. So, I went with the higher scoring in the belief that I would have had a more positive experience with the material if it had not been for a circumstance beyond the author's control.

That being said, you may still be wondering what I found lacking to keep it from getting five stars. First of all, I don't hand five stars out like candy (and I wish a lot of other reviewers would follow that lead, as it seems as though there are an over-abundance of five stars over at Amazon). I feel that a five star rating is for the exceptional. A four star is for the good. Three stars for the nominal, with two and one stars relegated to the bad and really stinky. I steer away from half stars as that smacks of indecision (and would require me having to add those images to my library and they are difficult to come by).

I rate this book at four stars because it is good. It is not exceptional. If you're purchasing as marketing advice, it will provide you with enough to know that you need to buy more books by other authors that go into a good deal more detail. If you've already purchased a couple of marketing books, it will reinforce what you've already read and give you a good pep talk to keep you motivated. It is not going to enlighten you to anything new (unless it's your first purchase of marketing material-in which case see point above about now knowing you need to buy more books).

As a writer, publisher and editor myself, I have to make one comment about the writing-more precisely the voice, or tone, of the book. I received the distinct impression that Mr. Sernovitz saw a trend of sales in marketing books, whipped one together with no real effort or research beyond what he already knew off the top of his head (which is considerable-no argument from me there) and tossed it out onto the market. Again, as in one of my prior reviews of a different book, I wish the author had taken more time, gone more indepth, researched and added to what he already knew and given us a real read. In many ways I felt teased, and a little cheated.

Empower your customers.......2007-09-19

I typically gauge an effective marketing book by how much actionable information is provided. My measure is simple, lots of earmarked pages indicates good ideas that can be impactful. After reading this book on the train I had 12 ear marked pages and had left myself three voicemails about ideas my company could implement immediately.

If you want to make a measurable improvement in your marketing programs and empower your customers, buy this book.

Thanks,

David Baeza
Area Vice President, Customer Acquisition
Citrix Online

GoToMyPC
GoToMeeting
GoToWebinar
GoToAssist

Great book, but just a primer.......2007-09-03

An easy-to-read primer to Word of Mouth Marketing. If you're new to WoM, start here. However if you're looking for more details, you may be disappointed. Wish he would have included more case studies. Very up to date with a strong focus on the online world, something that's missing from Emanuel Rosen's "The Anatomy of Buzz".

Sparked actionable ideas.......2007-08-31

After seeing Andy keynote a business event, I picked up a copy of his book. After reading his book, nearly every page is filled with my notes full of actionable ideas sparked by the examples and suggestions his gives.

The book itself is an easy read, but you'll need to be prepared with a pen and paper to jot down all of the ideas you'll get out of each chapter. It's extremely thought provoking and made me frustrated that I had overlooked so many simple and effective strategies for marketing my business. I highly recommend this book to any CEO, CMO, Marketing or PR executive.

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money

Average customer rating:

pleasant read, good ideas, valuable
The personal side of fundraising
Brilliant!
Relationship Fundraising Should Be Part of What We All Do

Relationship Fundraising: A Donor Based Approach to the Business of Raising Money
Ken Burnett
Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

General | Popular Economics | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

Nonprofit Organizations & Charities | Industries & Professions | Business & Investing | Subjects | Books

Raising Capital | Small Business & Entrepreneurship | Business & Investing | Subjects | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

Business & Investing | Amazon Upgrade | Stores | Books

Nonfiction | Amazon Upgrade | Stores | Books

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How to Write Successful Fundraising Letters
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Mega Gifts: 2nd Edition, Revised & Updated

ASIN: 0787960896

Book Description

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

Implement creative approaches to relationship-building fundraising
Avoid common fundraising errors and pitfalls
Apply the vital ingredients for fundraising success
Build good relationships through marketing
Achieve a greater understanding of their donors
Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.
Prepare for the challenges of twenty-first century fundraising

Customer Reviews:

pleasant read, good ideas, valuable.......2007-09-19

An honest appraisal of the fundraising industry and how to make it work better.

There are also many creative ideas you can adapt to your personal opportunities. Of several such books I've read recently, this was the best.

The personal side of fundraising.......2004-12-30

Burnett skillfully shows how to satisfy "the bottom line" through a positive relationship with donors. Practical, relevant tips are offered for reaching out to potential donors and making them feel part of the mission. It's a pleasure to see someone writing about "the psychology of fundraising." A well-crafted, beneficial read.

Brilliant!.......2003-08-03

Ken Burnett is one of the world's great, and most respected, fundraisers, and this is one of the most important fundraising books you'll ever read. Relationship Fundraiisng is on every top 10 list I've ever seen. And it deserves to be. Most non-profits do not treat their donors well, and therefore raise less income than they could. When you follow Ken's advice you will raise more money for your mission. I know Ken personally and while I've raised many tens of millions for non-profits, and have been fundraising for 25 years, every time I hear Ken speak, or read his books and articles, I learn something new.

Relationship Fundraising Should Be Part of What We All Do.......2003-02-25

Many of us know that it's more important then ever to build relationships with our donors and prospects. Ken Burnett has been talking about it for over 10 years and the newest edition of his book on Relationship Fundraising is even more relevant today than when it was first written. Ken skillfully uses his extensive experience and insight to focus on what it really is all about through both what has already worked elsewhere and what we should strive to achieve. This book is easy and enjoyable to read and supports our ambitions for techniques including donor development and moves management but it is so much more than that. Relationship Fundraising takes lessons from yesterday and gives you the inspiration to truly get back to people and build positive lasting relationships into the future. Each of us can benefit from going beyond the buzz words and see what it is really all about or at least re-establish the importance of Relationship Fundraising by reading this invaluable book.
Pamela Brown Gignac is a 20 year fundraising and prospect research veteran in Canada and the UK and currently Vice President, JMG Solutions Inc, Ontario, Canada.

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email

Average customer rating:

43 ways to SPAM, and ads for Vitales other books.
nothing but a sales pitch for Vitales other books and services
E-book gone paper with numerous gems
waste of time and money
Some great ideas

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly---Using Only Email
Joe Vitale , and Jo Han Mok
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Retailing | Industries & Professions | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

Look Inside Business Books | Trip | Specialty Stores | Books

Look Inside Computer Books | Trip | Specialty Stores | Books

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The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Internet Riches: The Simple Money-making Secrets of Online Millionaires
Life's Missing Instruction Manual : The Guidebook You Should Have Been Given at Birth

ASIN: 0471718556

Book Description

Use e-mail to boost your income-today!

The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits.

If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to:
* Develop and sell a product online
* Target your customers
* Promote your product
* Market to niche audiences
* Create an e-marketing business plan

Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.

Customer Reviews:

43 ways to SPAM, and ads for Vitales other books........2007-09-29

Save your money. Spaming is self-evident so you don't need this book. And it is mostly just ads for other books and consulting.

nothing but a sales pitch for Vitales other books and services.......2007-09-25

endless sales pitch by Vitale, with some "Here is how to Spam" advice which is not worth the money.

E-book gone paper with numerous gems.......2007-09-06

This is the second book on Internet Marketing that I have read. I am a novice looking and learning about this underground business venture.

The E-code is essentially a collection of topics covered by various experienced marketers. At quick glance, the value of this book does not come forward right away. The overall organization and variation in writing style makes for a choppy reading experience. However, there are many tips throughout that make this book worthwhile. The book it self is any example of how things come together in the electronic world.

The E-code might be better read in moderation instead of full steam ahead- straight-through. I tend to read books cover to cover, marking pages and making notes along the way with sticky tabs. I then go back and review all the gems and great tips that I feel are key. This book, I did not tab and mark up like crazy, but the areas that I did mark are key areas of Internet marketing that I did not know before. There are some key chapters that I founds very helpful in understanding how internet marketing systems are deployed, tactics and methods used.

If you are looking for a step by step guide, this is not the book. However, there is a few chapters that come close to this. The E-code covers a lot about marketing in general and how it applies to the internet. There is certain set of rules that should be followed to insure a lasting presence and trust. This book does a great job in this regard and provides many insightful tips along the way.

One Important thing to note about this business is that it is not fast money answer. It really is about building something up overtime. The big money can come, but overnight success is rare. If you are serious about working on your own online business and willing to put the time in to get it going, Books like this one, The E-code will prove helpful.
Other books and constant learning are required to keep up with what is current. This book is for the new comer.

waste of time and money.......2007-08-13

this is a waste of time and money. Just telling people to SPAM, and some how-to-spam tips is not worth wading thru the extended sales pitches for Vitale's other products.

Some great ideas.......2007-06-23

This is probably the best book I've ever purchased on e-commerce and marketing. I've been interested in and have been working at building online businesses for over a year now and I have yet to find a book with simple, easy-to-use, and practical ideas.
There were quite a lot of ideas that I would have never thought of. Using some of the techniques in this book, I was able to sell over 50 ebooks to my clients within six weeks.
Great ideas, even though simple and easy to apply.
Thank you Mr. Vitale for helping me out with my online businesses.

Buzzmarketing: Get People to Talk About Your Stuff

Average customer rating:

Get People to Talk
Worth a read
A Keeper and a Favorite Amongst "Viral Marketing" Type Books
More concepts, less "tips"
Cut through marketing clutter and jaded attitudes

Buzzmarketing: Get People to Talk About Your Stuff
Mark Hughes
Manufacturer: Portfolio Hardcover
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
The Anatomy of Buzz: How to Create Word of Mouth Marketing
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Unleashing the Ideavirus
Word of Mouth Marketing: How Smart Companies Get People Talking

ASIN: 1591840929

Book Description

As VP of marketing at online retailer Half.com, Mark Hughes didn't have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by any means necessary. Most notoriously, he persuaded the town of Halfway, Oregon, to rename itself Half.com—called “one of the greatest publicity coups” in history by Time.

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing—which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff— from Miller Lite during the “Tastes Great—Less Filling” era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.

Customer Reviews:

Get People to Talk.......2007-09-19

This was a very good book and his experiences with Half.com is particularly interesting in terms of wild marketing ideas. I would say the best book I've read on buzzmarketing that really develops how to get people to talk about your stuff in terms of real conversations and building meaning instead of buzz, is Lois Kelly's "Beyond Buzz: The Next Generation of Word-Of-Mouth Marketing". Superb, published this year and Kelly is a leader in this arena.Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Worth a read.......2007-09-16

Interesting read. Easy to follow with anecdotes as examples. It breaks down the 6 steps in to manageable chunks but could be a little more concise.

A Keeper and a Favorite Amongst "Viral Marketing" Type Books.......2007-06-08

This is a solid, well written favorite amongst the "viral marketing" class of marketing books. I have re-read this twice and enjoy the easy read packed with worthwhile info.

The author shows you how to get results from your marketing, tells you about what he calls the "six secrets" of Buzzmarketing that contains useful, "what to do" information along with really entertaining examples to illustrate the point.

---*** THE BOTTOM LINE ***---
1. it's an entertaining read, and contains solid, useful, "how to" info.
2. If you only buy books you want to re-read, then this is a definite keeper.
2. I rank this amongst "The Tipping Point" and "Unleashing the Ideavirus" as a favorite book on "Viral Marketing". (I rank this 3rd)

More concepts, less "tips".......2007-06-01

Instead of being a book of tips, this book is conceptual & offers many examples to illustrate. You can apply it in a number of fields and even has some examples from the music industry.

Cut through marketing clutter and jaded attitudes.......2007-04-03

Mark Hughes has written a candid assessment of the limitations of conventional marketing had offers ways to compensate for them. He argues that increasing marketing clutter and decreasing impact of established modes of marketing communications decreases the cost-effectiveness of conventional marketing methods. Compelling and accurate benefit messages and getting attention are both critical to success. However, the current challenging environment makes getting heard the factor that needs the most attention.

Buzz marketing differs from traditional marketing in these respects.

* Traditional marketing tries to communicate directly with potential purchasers, so it needs high "reach". High "frequency" is needed to compensate for low impact and credibility of messages. Achieving high reach and frequency trhough conventional marketing media (which are very cluttered with low-quality messages) costs too much for all marketers except well established large and profitable companies.

* Buzz marketing means word of mouth among customers and their associates. Buzz Marketing motivates primary listeners to repeat a story that generates awareness and reaction in a wider population. The content must provide listeners with incentive to repeat the message, such as entertainment value or shock value. Therefore "reach" can be lower. Ideally, the message should be personalized to evoke a response from the listener in one "touch" so that frequency can be lower. Reducing reach and frequency requirements and circumventing conventional high-cost media all increase cost effectiveness of marketing.

Much of the book is devoted to six approaches to effective buzz marketing (1 motivate the audience to listen and to repeat the message; 2 motivate news media to increase coverage; 3 find media with high mindshare and low clutter; 4 & 5 take measured risks with unorthodox and creative approaches to obtain breakthrough results; 6 ensure product quality); and to over a dozen case studies.

Citizen Marketers: When People Are the Message

Average customer rating:

A field guide to the new social media phenomenon
average
Another introduction
A Wakeup Call for Old School Marketers
A must have for any marketing executives or small business owners!

Citizen Marketers: When People Are the Message
Ben McConnell , and Jackie Huba
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

Customer Service | Industries & Professions | Business & Investing | Subjects | Books

Look Inside Business Books | Trip | Specialty Stores | Books
Similar Items:

Word of Mouth Marketing: How Smart Companies Get People Talking
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Made to Stick: Why Some Ideas Survive and Others Die
Wikinomics: How Mass Collaboration Changes Everything

ASIN: 1419596063
Release Date: 2006-12-01

Book Description

""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.

Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.

Features:

Research on social mediaCase studies of people and organizations fueling the growth of citizen marketingClarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships

Customer Reviews:

A field guide to the new social media phenomenon.......2007-10-04

Much like the cyberculture events that Ben McConnell and Jackie Huba cherish, their book is fun, jazzy and almost habit-forming. They spin tale after tale of individuals and communities that are doing new and exciting things online, demonstrating just how much the emerging "social media" movement has changed the media landscape. Although fan sites devoted to particular cars or fictional universes are similar to older media phenomena such as fan magazines, spontaneously arising mass movements dedicated to saving discontinued soft drinks or spreading song parodies are unpredictable and unprecedented. The authors do a great job of sketching the outlines of the new movement. However, in part because the movement is still emerging, and in part because of their genuine enthusiasm for its activities, their analyses aren't as strong as their descriptions. This is especially true of their discussion of the forces driving social media, which are apparently all positive. With that caveat, we recommend this book to old-media communicators who want to understand the latest cyberculture developments and apply them to their own businesses.

average.......2007-09-28

the book is OK. i did not learn too many things, because majority of this book is filled with examples.

Another introduction.......2007-09-03

Another introduction to utilizing your existing fanbase to help with your marketing. I'm just not sure how this one stands out from the rest.

A Wakeup Call for Old School Marketers.......2007-04-03

I love business books with real world stories to back up the concepts. This book is full of stories that demonstrate how one person can make a big difference (good or bad) in the fortunes of a company, using the Internet as a conduit to tell their story.

Once you start, this book is hard to put down. Read it.

A must have for any marketing executives or small business owners!.......2007-03-19

Ben McConnell and Jackie Huba share great examples of how companies and individuals are building great customer focused marketing initiatives. In the new world of marketing, word of mouth is essential to your business success. Citizen Marketers offers hundreds of ideas and examples of effective ways to build community among your customers to deliver results. This book inspired me to try new things and find better ways to involve customers in our business.

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)

Average customer rating:

Too complex

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)
David W. Cravens , and Nigel Piercy
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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Accessories:

Marketing Warfare

ASIN: 0072966343

Book Description

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Customer Reviews:

Too complex .......2006-09-13

While marketing is a complex subject, the authors are so caught up in the sounds of their academic prose. It assumes you remember concepts from previous chapters and does not do a good job of explaining important marketing concepts.

It is very dry reading. The case studies are old even as of the print date.

This book is so complex, that it is the first text book I have read that requires you to read all the side bar information.

Unfortunately this book was chosen by a professor who is no longer teaching the class in my school's MBA program. The new teacher also feels the text book is way too complex to get much out of it. I expect material to be something I can understand, not "geek" speak!

Build It Big: 101 Insider Secrets from Top Direct Selling Experts

Average customer rating:

The Best Info for Direct selling
Yes!! Finally
Some OK tips, but mostly common sense
Million Dollar Wisdom for all entrepreneurs wanting success
Lots of great ideas!

Build It Big: 101 Insider Secrets from Top Direct Selling Experts
Direct Selling Womens Alliance (DSWA)
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Paperback

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ASIN: 0793192773
Release Date: 2005-01-15

Book Description

Millions of people around the world are involved in direct selling. There are 12 million in the United States alone! Almost 74 percent of direct sellers are women.

An estimated 46 million people in the world are involved in direct selling, according to the Direct Selling Association. In less than ten years this number is expected to grow to an unbelievable 200 million! With more people looking for careers that offer independence, flexibility, and tremendous income potential, this book offers a one-stop source of nuts-and-bolts advice, insights, and practical sales skills.

Build It Big: 101 Insider Secrets from Top Direct Selling Experts addresses the three most popular models of direct selling:

* network marketing (e.g., Amway)

* party planning (e.g., Pampered Chef)

* person-to-person(e.g., Guardian Life Insurance)

The training that many of these companies offer is limited and typically covers only product features and benefits, basic sales techniques, recruitment, and order processing.

Through extensive research, the Direct Selling Women's Alliance (DSWA) has identified four crucial ""life skills"" that often are neglected or omitted from a company's training and support program:

* Financial and tax guidance.

* Coaching and leadership skills development.

* Business management and technology training.

* Daily success practices and implementation.

Build It Big unveils the methods and approaches in developing these skills that, DSWA believes, are the true linchpins of growth and long-term sales stability. The disciplined approach and real-life insights from some of the most successful and talented people in the direct selling business will have broad appeal to rookies and veterans alike, especially for people who are opting for direct selling for part-time work, extra income, and the autonomy it offers.

Customer Reviews:

The Best Info for Direct selling.......2007-03-08

Build it Big is THE book for you if you are in direct selling. This book has so much info and teaches you everything you need to know to build your business. This book walks you through everything and is for those brand new to direct sales or those that have been consultants forever. I will recommend this book to everyone!

Yes!! Finally.......2007-01-10

This Book is wonderful. Love it!
I can't say enough about this book and what it has done for me.
If you or someone you know is in Direct Sales purchase this
book. Written by Women for Women.

Some OK tips, but mostly common sense.......2006-07-27

I was interested to get this but really REALLY disappointed when one of the first tips was to call 100 people. No kidding. I found this to be a lot of re-hash of old ideas. Some decent tips but you really have to search for them. Bad layout, too. Not easy to read. Lots of stuff sort of thrown at you. If you are really NEW to sales, you might benefit but most of it you can get through better books or free in internet searches, your team leader, etc.

Million Dollar Wisdom for all entrepreneurs wanting success.......2006-07-25

This book in short is incredible, not only it's packed with tons of wits from proven experts, but it's so simple to follow and read that all I have to do is implement the startegies and which i have with tremendous immediate results. Every entrepreneur should get one, regardless of the industry. After all the art of networking and building heartful relationships is the core foundation for all business success-no exceptions. If you are reading this, you owe it to yourself to own one today. !!!

Lots of great ideas!.......2006-07-25

This book gave me a lot of great ideas for my Pampered Chef business. It was very helpful with answering objections and working with my downline. I only have 2 so far, but I will be better able to help them become successful. I had to pace myself or I would have read the whole thing in one sitting!

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

Average customer rating:

Now let's do something!
Just For Beginners
Ultimate it is not
Get Back to the Basics
The Ultimate Marketing Plan

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
Dan S. Kennedy
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

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ASIN: 1593374968

Book Description

The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:

Getting free advertising

Fueling word-of-mouth

Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.

Customer Reviews:

Now let's do something!.......2007-07-29

I read this book between showers on a UK beach holiday.
I found it easy to read, lots of information in an easy to understand lay out. Rather than just telling me how to do things there are many exhibits which show you how and provide lots of ideas to relate to your own business.

It has certainly given me food for thought and hopefully this will encourage me to start my own business sooner rather than later.

Just For Beginners.......2007-05-09

If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.

Ultimate it is not.......2007-04-12

I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.

This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.

The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.

HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!

Get Back to the Basics.......2007-04-05

If you are just starting out or your business is
not where you want it to be. This is a good book
to look at and see where to begin or just where
to start. This is a must have for any startup
small or home business.

Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

The Ultimate Marketing Plan.......2007-01-10

The best marketing plan made easy. I never knew marketing could be so easy.

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