Amazon.com
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price
Book Description
YOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU!
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:
* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE
* THE SIX WAYS TO MAKE PEOPLE LIKE YOU
* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING
* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT
Customer Reviews:
Life's a Stage..........2007-09-30
Wow..."A Reader" seems extraordinarily bitter...
Every day you go to work, you are on a "stage"...as in "It's show time, folks!" The working world is highly competitive, and a necessary tool to all but guarantee your success is deception. This book/author teaches the art of deception. Whether or not the reader chooses to use this information to his/her advantage is a matter of personal choice.
This book has a purpose, and successfully presents that purpose, hence the four-stars...
BORING.......2007-09-18
...I put the book down after 3 chapters, and haven't picked it back up since. Go with "7 Habits..." by Covey and/or "The Four Agreements" (Author skips my mind)
Impressive!.......2007-09-09
I finally can win many friends and influence people! Another bestseller that I recommend - How to be a Super Hot Woman: 339 Tips to Make Every Man Fall in Love with You and Every Woman Envy You
Interesting book.......2007-09-09
We dont realize that many people want the same things that we do.I purchased this book to become more social. I have learned more than I expected.
Great!.......2007-09-09
Timeless advice and a charismatic delivery make this book enjoyable and likely to be acted on and revisited throughout your life. It will open your eyes wider, and give affirmation to mankind. Some reviews are all rah-rah, but I find the book is at times gleefully manipulative and uses only the best examples of its principles in action -- there's no guarantee you will make that sale, or that person will become your friend -- but it is worthwhile information and certainly is inspiring. It's definitely worth the price, and if you order through Amazon, it was a five star shipment for me.
Average customer rating:
- If you want your Child's Mind Left Behind do not read this.
- Five Minds Provides Wake-up Call for Educators
- A Map for Educating the New Philosopher Kings
- Excellent new approach from Professor Gardner
- It scales up your ability to undesrtand yourself and the world
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Five Minds for the Future
Howard Gardner
Manufacturer: Harvard Business School Press
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Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good)
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Getting Unstuck: How Dead Ends Become New Paths
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A Whole New Mind: Why Right-Brainers Will Rule the Future
ASIN: 1591399122
Release Date: 2007-04-03 |
Book Description
We live in a time of vast changes. And those changes call for entirely new ways of learning and thinking. In Five Minds for the Future: Howard Gardner defines the cognitive abilities that will command a premium in the years ahead:
- the disciplinary mind—mastery of major schools of thought (including science, mathematics, and history) and of at least one professional craft
- the synthesizing mind—ability to integrate ideas from different disciplines or spheres into a coherent whole and to communicate that integration to others
- the creating mind—capacity to uncover and clarify new problems, questions, and phenomena
- the respectful mind—awareness of and appreciation for differences among human beings and human groups
- the ethical mind—fulfillment of one’s responsibilities as a worker and citizen
World-renowned for his theory of multiple intelligences, Gardner takes that thinking to the next level in this book, drawing from a wealth of diverse examples to illuminate his ideas. Concise and engaging, Five Minds for the Future will inspire lifelong learning in any reader as well as provide valuable insights for those charged with training and developing organizational leaders—both today and tomorrow.
Customer Reviews:
If you want your Child's Mind Left Behind do not read this........2007-08-17
The ideas in this book deserve the broadest possible scrutiny and review. As we now know, our brains are able to significantly change themselves depending on how they are used and not used.
Dictators, slave owners, and totalitarian regimes have always suspected this. They carefully restrict the arts and depend on rote drill in education. They require competency testing that penalizes teachers that teach good questioning methods and foster disciplined minds that can synthesize, create, and empathize.
Teachers in the USA today are increasingly being overwhelmed by the requirements to teach facts and specific skills. School facts are often dated, while updates are instantly available via an Internet search. Thinking abilities (other than rote memorization) are not being taught because our tests are not well designed to assess Gardner's categories. The ability to synthesize (transfer and apply what we know from an array of experiences and sources), create (the ability to think divergently and imaginatively to produce better scenarios), and/or empathically (Gardner's terms are `respectful' and `ethical') are not as simple to assess. Consequently, facts are taught without time to learn how to question the viability of what is learned.
Assessment tools could be vastly improved if we had the creativity and the will to see what Gardner tries to tell us. I believe that computer programs could be developed that would assess education for Gardner's mind categories rather than simply for the rote accumulation of information that is often unconnected to what we need in life.
Any parent who does not care if their child's mind is left behind should not read this book. I pity children in schools that are under pressure to focus on learning without thinking. They are being brain damaged. If we want to see more capable and caring people in the future, this book is a starting place. Any leader of company, political entity, or other organization should not read this book if they are content with staying behind and coming in last.
Five Minds Provides Wake-up Call for Educators.......2007-08-14
Five Minds for the Future is an excellent look at the wider picture of how we need to use our brains to accomplish the tasks we will be faced with in the coming years -- both for our planet, our communities, our workplaces, and our families. This should be even more of a wake-up call to educational institutions across the world than Gardner's Theory of Multiple Intelligences because it is about global approach to education (global in terms of "big picture").
A Map for Educating the New Philosopher Kings.......2007-07-17
The learned ancient Greeks were fascinated by what an ideal education would involve. Why? They hoped to apply that education to the kings of the era and to create a better society through the leadership of the kings. That ambition came closest to being fulfilled through Alexander the Great, who became a highly effective conqueror and spreader of Greek ideas and values.
Professor Gardner takes up this challenge once again in perceiving new challenges for modern people that will be more difficult to meet in the future. I suspect that his vision is, in part, aimed at the same goal as the ancient Greeks except as executed through the leaders and most prominent citizens of a republic employing democratic principles.
In a break from his prior focus on multiple intelligences, Five Minds for the Future emphasizes five methods of thinking that he hopes to see integrated into individuals. These methods of thinking are based on:
1. Mastering an important subject matter (such as history, math, or science) and staying up to date through application of the discipline's method of thinking. This is quite different from knowing the facts of the discipline.
2. Being able to integrate large quantities multidisciplinary facts and apply them into one's work.
3. Posing new questions, developing new solutions to existing questions, stretching disciplines and genres in new directions, or building new disciplines.
4. Being open to understanding and appreciating the perspectives and experiences of those who are different from the individual.
5. Doing one's work in an ethical way that reflects responsibilities to others and society.
What does this boil down to as a problem? Basically, most people never get as far as mastering one important discipline. They just memorize whatever is needed to pass tests. Professor Gardner's own work documents this problem. As a result, we face a hollowing out of our civilization as most people lack the ability, education, or interest to do more than function in an everyday living fashion. Beyond that, some of those who can perform a discipline are tempted by treasure or fame to stretch the rules and not honestly perform.
If we step back another few feet, there's an implicit vision of a future that's led by a smaller and smaller number of people as a percentage of the world's population. It will be easier for rot to set in at the top. In addition, the rewards for those people will grow exponentially . . . tempting those of limited ethics to falter.
I think the risk is a genuine one, and I applaud Professor Gardner for penning this book. I hope he will follow it with more books that spell out more about how to educate others and ourselves (after we leave school as students) so that these goals are achieved.
I have a few quibbles that I mention only in the spirit of sparking an awareness of what's needed. Peter Drucker taught me that the educated person should learn enough about a new subject each year to appreciate and be able the discipline involved. I found that suggestion missing from this book. Without that bridging method, I suspect we'll just end up compartmentalized from one another.
In addition, I think that some areas of public responsibility lend themselves to combined perspectives that encompass these minds more efficiently than by keeping them separate. For example, the advanced leader who is good at accomplishing continuing business model innovation will be able to cross these five boundaries and many others . . . simply by knowing one discipline. I suspect that other fields also lend themselves to such new integrating disciplines.
I also found that Professor Gardner mischaracterized the meanings of many of the business examples he cited. He does, however, do a fine job of summarizing what academics have written about business. I suggest that he have someone who is more familiar with business than he is help with checking such examples in future books. I realize that this book is published by Harvard Business School Press, but editors of books don't necessary have mastery of the facts within the subjects they edit.
Bravo, Professor Gardner!
Excellent new approach from Professor Gardner.......2007-07-05
Wonderful and breathtaking reading!! After transforming how intelligence is considered and measured, and offering millions a new chance to develop their potential, Professor Gardner presents his new approach about minds that will survive better in the future. He offers strong support for capacities not yet recognized as valuable in our rapidly changing and aggressive environment, such as ethical, respectful and sinthesizing minds. Three times "Hurrah!!".
It scales up your ability to undesrtand yourself and the world.......2007-06-08
An extraordinary work by an extraordinary scholar, It teaches you how to get the best by the process of learning and by your ability to be part of the human kind. An essential book for each and every age.
Book Description
You will experience psychological impasse many times in your life. During these times, you have the sensation that you’re stuck or paralyzed. You’re convinced that something must change, whether in your work or personal life. Though this feeling is normal, you need to move beyond it. Failure to “get unstuck” can put your career and personal life—as well as the healthy functioning of your team or organization—at risk.
In Getting Unstuck, business psychologist and researcher Timothy Butler offers strategies for moving beyond a career or personal-life impasse—by recognizing the state of impasse, awakening your imagination, recognizing patterns of meaning in your life, and taking action for change.
Drawing on a wealth of stories about individuals who have successfully transitioned out of impasses, Getting Unstuck provides a practical, authoritative road map for moving past your immediate impasse—and defining a meaningful path forward.
Dr. Timothy Butler is a Senior Fellow and the Director of Career Development Programs at Harvard Business School. He teaches career coaching and consults to organizations worldwide on career development issues.
Customer Reviews:
He knows what he's talking about........2007-09-21
The author does a great job of helping one to realize and appreciate that a "dead end" may be door to one of the best opportunities for growth one will ever receive in life. He helps one to address the fact that oftentimes being "stuck" is a very good and positive thing. The title of my review is appropriate because he obviously has worked with people, of different ages, who have felt stuck, how they got through it, and how positive it ended up being for most of them.
Buitler does an excellent job of acknowldging and dealing with the feelings that accompany "stuckness." In my opinion, chapter two "Feeling Stuck and Doubting Ourselves" is worth the price of the book alone. "The Accuser" is who he calls the Superego who relentlessly doubts and questions "stuck" people. He helps the "stuck" to see how pathetic "the Accuser" really is, how and when he often strikes and what "the Accuser" really is: "it's concern is to punish us and stop us from taking that action which would allow us to experience new possibilities." (p. 32)
This book is both psychologically insightful and of great practical help. It helped me a lot.
A fresh approach with useful exercises.......2007-06-27
Tim Butler's latest book addresses takes a creative approach to "getting unstuck", which he calls "impasse," in a clear, engaging and enjoyable read for coaches and clients alike.
Butler states that shifting to a new understanding of ourselves `is a "dropping down" into more imaginative and less conditioned ways of looking at ourselves and the world. We shift from cognitive analysis based on an old mental model to information that comes from giving our essence a chance to speak in the fresh language of image and metaphor. . . A new life vision has to come from employing all aspects of our consciousness . . . It has to arise from deep intuition.' [...]., includes access to audio downloads of some of his image gathering exercises.
This practical book includes exercises to help clients identify career interest patterns as well as "dynamic tensions," goals or motivations that may appear to be contradictory. Readers can assess themselves based on ten interest patterns, based on Butler's research. The next step is to explore the role of three social motivators: power, affiliation, and achievement and to identify which are most dominant.
By working through these exercises, clients assemble a powerful roadmap of life interests, motivators, themes, and dynamic tensions. Much of the books accessibility comes from the numerous examples of how clients resolved dynamic tensions and moved towards new, more fulfilling careers. Clients will find value in these examples and exercises and coaches will enjoy adding this creative approach to their coaching repertoire.
Boy Did I need this!.......2007-06-08
I have just started this book, but it has hit home already. The Deep Dive exercises are really good and helps you resolve things in your life. I Love the way the book takes you from one place to another to clear up issues in your life. I think this is a must read for all.
Probably best explored with guidance..........2007-04-04
There comes a time (or many times, actually) in everyone's life when things appear to be at a dead end. You know you don't want to be where you're at, but you're in a quandary about how to move on. That's the subject of the book Getting Unstuck: How Dead Ends Become New Paths by Timothy Butler. If you're willing to work his process and exercises, you may well find that "new path" to take you to the next level.
Contents:
Part 1 - Impasse: Facing Crisis; Feeling Stuck and Doubting Ourselves; Opening Up and Letting Go; Shifting to a New Understanding
Part 2 - Vision: Our Deepest Interests (The First Pattern in the Carpet); Learning to Let Our Passions Guide Us; Power, People, and Achievement (Three Interwoven Patterns); Mapping Our Insights (Patterns in the Sand)
Part 3 - Getting Unstuck: Moving from Impasse to Action; Living at the Border
Appendixes: Continuing the Journey (An Annotated Bibliography); A Note on Impasse and Depression; Scoring the One Hundred Jobs Exercise
Notes; Index; About the Author
Butler is a researcher and business psychologist who works with people who have hit a "dead end" in their life. Many of the stories in the book involve students who have gone to business school, have a number of options in front of them, but nothing seems quite right. His approach to getting unstuck is to allow the inner thoughts and passions to direct us towards what we probably already know the answer to be, but we just haven't tuned into it. Many of these exercises are covered in sidebar entries called "deep dives". These sidebars go into detail about how an exercise works and how to do it. For instance, "free attention" is the technique of allowing your focus to reside on a particular part of the body, letting the sensations and feelings wash over you without judgement. When your mind wanders, you've lost your free attention and need to refocus on the body part. This then shifts to focus on breathing, and the goal is to let emotions run their course and learn from them. Another technique is paying attention to images that form in your mind. These images can often be formed from deeper core feelings and emotions, and taking the time to reflect and analyze them can cast light on your situation and point to a new path. Probably one of the most in-depth exercises is the 100 Jobs list. You choose 12 jobs from a list of 100 that appeal to you on an emotional basis. Scoring the exercise involves categorizing the types of attributes that make up those jobs. By grouping and classifying the different underlying traits, you'll see trends such as leadership, persuasion, coaching, etc. These trends can then be used to examine your direction and make corrections...
On the whole, the ideas are solid. I can see where working through the process could lead to dramatic changes that might not be explored by a more cursory examination of your life. But while the book is designed to be used on your own, I think it'd work best if you had someone skilled in these techniques working with you. It's hard to be objective about your own mind, and an external viewpoint would help keep things focused. I also think that the material would appeal most to business professionals who are at a career crisis. Most of the material is slanted towards job-related issues, and the stories are largely about college and grad school students. While anyone could use these ideas in various areas of their lives, I think the "average" person might find it all a bit daunting...
How to avoid a dead end or to find a better path to follow .......2007-03-11
Well before reading the final chapter of this book, I concluded that Timothy Butler is both a relentless empiricist (i.e. being keenly observant of human experience, especially his own) and a relentless pragmatist (i.e. leveraging this experience to apply lessons learned in terms of what works...and what doesn't). In the Introduction he focuses on the six phases of what he characterizes as "The Cycle of Impasse." They are (1) the arrival of the [given] crisis and impasse, (2) its deepening and the attendant re-emergence of unresolved issues, (3) the dropping of old assumptions and the opening up to new information, (4) the shift to a new way of understanding our situation, (5) the greater recognition of deep patterns of our personality, and eventuaolly (6) the decision to take concrete action." Once having carefully presented the "what," Butler then focuses almost all of his attention on the "how" of "getting unstuck."
It is important to keep in mind that as Butler duly acknowledges, crises vary (sometimes significantly) in terms of their relative importance; also, impasses also vary in terms of their nature and extent; moreover, "getting unstuck" from one crisis does not mean that it will never recur; in addition, most people find themselves struggling to cope with more than one crisis at a time; finally, and obviously, its is highly advisable to prevent a crisis, if at all possible, and thus eliminate the need to get "unstuck" from one.
The subtitle suggests another interesting aspect of this book's appeal: "How Dead Ends Become New Paths." I am among those who believe that every problem and, especially, every failure offers an invaluable learning opportunity. Long ago, Jack Dempsey suggested that "champions get up when they can't." More recently Warren Bennis and Robert Thomas, in Geeks and Geezers and then in Leading for a Lifetime, assert that most (if not all) great leaders - at one time - experienced a "crucible" which forged qualities of character they would not otherwise develop. In Authentic Leadership and then in True North, Bill George makes essentially the same point. With all due respect to Yogi Berra (reputed to have suggested that "When you get to a fork in the road, take it"), what seem to be "dead ends" can become "new paths" if - huge if -- we can summon the courage and sustain the determination to take "concrete action."
To this last point, Butler insists - and I agree - that "our lives do not change without action. The impasse crisis has its resolution in a decision to make specific choices that change our day-to-day reality...Know what the action needs to be, and actually performing it, is what seals the cycle of learning and change and allows us to move forward."
I commend Butler for providing three valuable appendices: "Continuing the Journey" (an annotated bibliography), "A Note on Impasse and Depression" (differences between symptoms of clinical depression and symptoms at impasse), and "Scoring the One Hundred Jobs Exercise" (a self-diagnostic to accompany an exercise in Chapter 4). All of those who read this book find themselves "stuck" from time to time. On occasion, the "impasse" is minor and only temporary (e.g. missing several days at work because of having the flu). On other occasions, the situation is much more serious and seems hopeless, or at least daunting (e.g. an extended period of unemployment as bills pile up). Butler seems genuinely determined to help his readers cope effectively with all manner of crises, especially those which may seem hopeless. Obviously, it remains for each reader to determine the value of this book to her or his own circumstances.
When thinking about the many benefits that Butler's book offers, I am reminded of a prayer generally thought to have been composed by Reinhold Niebuhr: "Grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference."
Amazon.com
Psychology rules the stock market, according to Hersh Shefrin. In Beyond Greed and Fear, Shefrin shows how bias, perception, and other aspects of psychology often rattle investors and move stocks. From the individual who keeps losers too long to overconfident money managers who mistakenly think they can predict financial trends, human nature foils investment returns. "Behavioral finance is everywhere that people make financial decisions. Psychology is hard to escape; it touches every corner of the financial landscape, and it's important. Financial practitioners need to understand the impact that psychology has on them and those around them. Practitioners ignore psychology at their peril," writes Shefrin, a finance professor at Santa Clara University. An academic volume geared toward financial professionals, the book details an emerging field known as behavioral finance, in which psychology is believed to be at least as important as market fundamentals, such as earnings and balance sheets. Shefrin describes how investors are motivated by fear, hope, overconfidence, and the need for short-term gratification. The book gives plenty of examples of investment mistakes, and analyzes them from a behavioral-finance perspective. While Beyond Greed and Fear targets professionals, individual investors will benefit from this look at an important mover of markets. --Dan Ring
Book Description
Even the best Wall Street investors make mistakes. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgement and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies.
Customer Reviews:
Look to market experts for success.......2005-12-21
So long as market investors are human beings rather than machines, market participants will be governed by emotion. The efficient market theory, as Warren Buffett states, works most of the time. But when unusual or exceptional news comes into play, a stock (and/or markets) nearly always overreacts.
The best book I have found on investing is "The Intelligent Investor". There is a clear picture of what works and does not work in investing, and why. There is a fair amount of analysis of the behavior of market participants.
Warren Buffett asserts that he doesn't have much use for what is taught in a typical college business class. As he points out, if professors understand stocks and markets so well, why are so few of them wealthy? People like Ben Graham, Buffett and Peter Lynch are not 'lucky'. They read a great deal, they have keen insight into what makes a stock go up and they are unafraid to buy when prices are low if prospects look good. I would prefer to emulate those who are truly successful rather than those who postulate about what may work.
Selective Presentation of the Evidence.......2005-06-26
I am a behavioral economist with a deep belief in the notion that human decision-makers deviate in important ways from the scientific principles laid down in modern rational choice theory. There is no doubt but that very many investors hold erroneous notions of the dynamics of price movements, and having a correct understanding will, on average lead to better returns on one's portfolio. Sheffrin presents the evidence for this position in an interesting and accessible manner.
Shefrin's main advice for investors is absolutely correct, and would improve the asset positions of many poor souls with idiotic notions of stock dynamics. His advice is that if you are not a gifted and dedicated stock expert, you should invest in a low-maintenance cost array of mutual funds, and above all, do not churn your stocks. It doesn't help to be smart, lucky, a stud with the girls, or blessed by God. Moreover, if you think you have one of the "gifted analysts" for a broker, you are to be counted as among the suckers who are never given an even break.
Shefrin has another thesis which he presents with great verve, but which is on very shakey grounds. This is that "gifted stock analysts" can on average, significantly out-perform the market. He believes this MUST be the case if a significant fraction of investors are behaving irrationality. However, there is another possibility, which is that stock brokers as a group gain from the excessive churning that irrational investors permit or ask them to do, but that it is impossible to "beat the market" except by pure luck or by personally studying firm fundamentals and future prospects.
Shefrin's data in favor of the "gifted analyst" is episodic and anecdotal, and there is plenty of data on the other side. For instance, in Malkiel's classic "Random Walk Down Wall Street", he relates the evidence that chimps throwing darts do as well as major brokerage houses. Sheffrin presents contrary evidence for a more recent period in which "gifted experts" outperform the random darts. New evidence, collected by Money magazine, shows that a group of experts did far worse than the darts in 2003. All of this evidence is spotty and anecdotal. The plural of anecdote is not data.
I am not convinced by this book that the efficient markets hypothesis, applied to final returns to investors (after payments to stock brokers and other transactions costs), is not correct. I think the author makes a mistake taking so strong a position when the evidence is so weak on this account. I am certainly not convinced that Malkiel's analysis is in any way overturned by new evidence.
However, if Shefrin convinces a few investors to act more sanely, he will have fulfilled an important social function.
Packed with Knowledge ! .......2005-02-23
If only you could bring yourself to ditch those losers from your portfolio, and hang onto your winners. If you can, you are unusual. Unprofitable habits afflict nearly all investors, beginners and pros alike, writes Hersh Shefrin in this intriguing study of the role of emotions in investing. Shefrin balances the jargon with plenty of real-world examples and wisely cautions you not to delude yourself into thinking that his tips will make you rich. Viewing investing through the prism of behavior finance, he analyzes emotionally-laden decisions made by private investors, money managers, bankers and other professionals handling stocks and various other forms of investments including options, foreign currency and futures. Shefrin offers juicy case histories, so his tour of behavioral finance is mostly enjoyable and useful. At times, though, the book bogs down in the author's attempts to legitimize behavior finance, a relatively new school of thought. For instance, he charges failed investors with committing "heuristic bias" or falling prey to "representativeness." That quibble aside, we recommend this intriguing tome to investment decision makers on any level. Whether you are running billions or managing a retirement account (which, as Shefrin notes, most people do badly), maybe this book will buffer you against emotional investing and pocketbook pain.
Comprehensive, Entertaining Overview of Fascinating Field .......2004-12-25
Wondering what Brealy & Myers or Sharpe left out? Don't expect your broker (or fund manager, excepting Richard Thaler) to fill you in. This book is a must read for any active (or passive) participant in the markets, or any other citizen who is affected by said markets. Meaning all of us.
Shefrin provides a masterful exposition of the application of cutting-edge cognitive psychology to the behavior of retail and institutional investors, analysts, mutual fund managers, CEO's and even heavily-advised university investment committees. The result is the theoretical demolition of the efficient markets hypothesis in even its weakest form, and the related CAPM(s), catching up to their long-noted empirical failings. As it turns out the market does have a memory, and that's not just an anomaly any more. Not every trade is zero-NPV: trust the market price at your own peril. Think dividends are irrelevant? Think again.
What we're left with is a fascinating account of how market participants actually behave: holding on to losers too long, trading too much and trading on "noise," and most alarmingly, undersaving for retirement. What is significant is that these phenomena are so prevalent that they can no longer be dismissed as irrational with the hope that "more sophisticated" money will magically correct the market. To the contrary, what Shefrin describes is proved to be the psychological norm; if you believe you're different, you're either very lucky or overconfident about your lack of overconfidence.
One quibble, in an area that I have looked at before, is in Shefrin's discussion of takeovers. First, I found a bit of confusion between the question of whether the takeover premium should be tested by reference to the post-announcement combined value of both firms, or just the buyer. Since the buyer's CEO is initially fiduciary for just his shareholders, I see only the latter as relevant.
More significantly, Shefrin does not provide any means to rigorously discriminate among his hubris hypothesis and other, more rationalistic theories, such as agency costs and private benefits. And his brief treatment omits many puzzling follow-up questions: if CEO psychology has the potential to systematically destroy shareholder wealth, what should we then conclude about the investors and analysts who allow them to get away with it? Just a governance problem, or is there yet another psychological story to be told?
But the desire to delve further into the subject is just indicative of Shefrin's compelling and readable narrative. For bottom line types, I'm afraid the answer to your question is no, he doesn't explain how to get rich. But you'll surely do alot better with a single yellowing copy of Graham & Dodd than all the reams of abstruse, dogmatic journal articles ever spewed by the Chicago School.
A very good book, but quite academic.......2003-04-29
I had mixed feeling about this book. Content wise, it's incredible. It's full of real life stories, data, analyses, propositions of many so called market anomalies. However, I really find some of the chapters too long, especially those after chapter 5. The author had copied his style of thesis writing and actually many of his own theses (he's a renowed professor after all) into a book which has a big audience group of investors or traders who want quick fix or certain level of entertainment and personal improvement. In these respects, the "Psychology of Finance by Lars Tvede" and the "Devil take the hindmost by Edward Chancellor" are "easier" but not definitely better alternatives.
Anway, this is one of the very few "serious" books about behavioural finance that is relatively practical. If you are abound of time, go for it. Otherwise, you may try the two books I mentioned above.
p.s. I like the following the most: In April 1997 Financial Times ran a contest suggested by economist Richard Thaler. Readers were told to choose a whole number between 0 and 100. The winning entry would be the one closest to two thirds of the average entry. The winning choice is 13. The real point of this game is that playing sensibly requires you to have a sense of the magnitude of the other players' errors. Hope you got it right.
Amazon.com
Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago. In Why Smart People Make Big Money Mistakes , Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. "We believe that by identifying the psychological causes behind many types of financial decisions," they write, "you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have." --Howard Rothman
Book Description
Why do so many otherwise smart people make foolish financial choices? Why do investors sell stocks just before they skyrocket -- and cling to others as they plummer? Why do shoppers overspend when using credit cards rather than cash? What do our habits of tipping or buying lottery tickets indicate about our relationship with money?
In this fascinating investigation of the ways we spend, invest, save, borrow, and waste money, Gary Belsky and Thomas Gilovich reveal the psychological causes -- the patterns of thinking and decision making -- of irrational behavior. Most important, they focus on the decisions we make every day and, using entertaining examples, provide invaluable tips on avoiding the financial faux pas that can cost thousands of dollars each year.
Download Description
Why do so many otherwise smart people make foolish financial choices? Why do investors sell stocks just before they sky rocket -- and cling to others as they plummet? Why do shoppers overspend when using credit cards rather than cash? What do our habits of tipping or buying lottery tickets indicate about our relationship with money? In this fascinating investigation of the ways we spend, invest, save, borrow, and waste money, Gary, Belsky and Thomas Gilovich reveal the psychological causes -- the patterns of thinking and decision-making -- that result in irrational behavior. Most importantly they focus on the decisions we make everyday and, using entertaining examples, provide invaluable tips on avoiding the financial faux pas that can cost thousands of dollars each year.
Customer Reviews:
Great Introduction to Behavioral Finance.......2007-07-21
For more than 20 years I have been fascinated why so many people make financial decisions which defy rationality. Unfortunately, I find it extremely difficult to read and comprehend most of the research papers that has been done in the field of behavioral finance. The last 5 years have seen several good books explaining the results of the emerging field of behavioral finance. This book is one of those good books.
As a fan of index funds, I enjoyed reading this book's explanation and recommendation for suggesting index funds.
This book is very readable and is an excellent primer on the major concepts which are emerging from behavioral finance research.
Socrates was right when he uttered his famous quote "Know Thy Self". One of the hardest things to do is to understand why we do what we do sometimes. This book helps explain some of this natural human behavior, and how we can manage it to make more rational financial decisions.
I would suggest companion books to supplement this book including:
Index Mutual Funds: How to Simplify Your Financial Life and Beat the Pro's
How to Use Psychology to Achieve Your Financial Goals
Are You Using the Right Rules to Plan Your Retirement?
The Richest Man in Babylon
Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
The Millionaire Next Door
The Four Pillars of Investing: Lessons for Building a Winning Portfolio
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing, Ninth Edition
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get On With Your Life
The Bogleheads' Guide to Investing
Entertaining and good stuff.......2007-07-03
The book is easy to read and it also covers a lot of interesting topics. Highly recommended.
One of my favorite personal finance books.......2007-05-15
It's been years since I first read this book, but I still reference it often when talking about money decisions. It's readable, fun, and informative. I also enjoy the situational questions that begin each chapter. Even when you can see what point they're getting it, it's easy to see yourself making the same mistake in a moment of decision.
Out of the ivory tower and into your real life.......2007-01-09
this book is an easy well-written guide to understanding the academic field of behavioral economics and to bring it into the real world of our lives. The original research studies are really dry and hard to read even for a psychologist (I am one).....this is reader friendly and practical. Helped me understand some of the errors I made and still fall into....like noticing the stocks I have really done well with and forgetting about the ones that did not do so well so I think I have done really well in the market the past year..but then I look at the cold hard numbers and guess what? I did not do nearly as well I thought. Very helpful to use with patients who are having credit card woes (future dollars are so cheap). Dr. Mary Gresham Atlanta Ga
Are you mentally fit to make money decisions?.......2006-12-21
This book helps to show you some of the common pitfalls that people make when making decisions involving money. While there are topics related to investing, there are also general "money-decision" topics. There were actually some mistakes that I did not even think of but when I read them I realized that many of my friends made these mistakes. For me the biggest lesson that I learned was the part about mental accounting. This is one of those books that you think is all common sense but when you think about it, you realize that you too make these mistakes.
Book Description
Written in a straightforward and accessible style, Trend Trading teaches you how to trade equity trends with sound money management discipline, from the individual stock level to the whole portfolio level. Tailored to investors who want to use elements of trend following strategies in their equity portfolios, Trend Trading presents unique investment tools and advanced technical analysis methods in simple, commonsense terms.
Customer Reviews:
Nothing new. Basic knowledge for long term trading.......2007-08-12
This book shows methods for trend following long term trading.
There is nothing new in it. If you have already read for example "Trade your way to financial freedom" (a much better read by the way), you will learn about nothing in this book.
The style of the book is quite academic but all presented things are extremely simple. Everything is very much detailed with obvious formulas or repeating the same stuff for the short side (exactly symmetric) after having been explained for the long side, perhaps in order to reach the critical number of 200 pages for the book.
I wonder what is the motivation for this book since there is nothing new. A result of the Wiley Trading frenzy to publish?
Disappointing-save your money.......2007-02-20
Too academic and nothing new to add to material that is already out there.Not that practical from a swing trader's point of view.
This is a hard read........2007-01-29
I found this book to be difficult to read. I didn't think the book was well organized or well written. I often found myself rereading sections and starting the book over. It was hard to understand some of the information not because it was complicated, but because it just wasn't written clearly.
I would not recommend this for the novice investor. There are better books out there.
Worthwhile.......2007-01-03
I read this book over Christmas break, initially thinking that I had picked up yet another tome that amateur traders would find entertaining, but which would contain little useful information about the actual details of trading.
I quickly realized that Trend Trading was no ordinary book. It is literally packed with trading details, from its in-depth explanation of trend trading and money management tactics to its exposition on the psychological experience during different stages of trading.
What a privilege for us that Kedrick took the time to write this book after 8 years in the markets. A truly worthwhile read
Specific ideas for beginners and serious traders.......2006-11-24
Systems traders have long been known to employ profitable trend following strategies in the futures markets. Applying those concepts to stock trading has proven to be difficult, although the idea of trend following in stock markets dates back at least the days of Charles Dow. In a new
book, Kedrick Brown, a former vice president at Knight Equity Markets, LP, redefines trend trading and offers readers a lot to think about, and readers of this book will find a large number of testable ideas.
Brown reviews the basic tenets of Dow Theory, and summarizes the underlying idea as, "Dow Theory thus assumes that it is only worth
owning stocks during confirmed bull markets in the major indices, and that one should be out of stocks otherwise." He also offers a straightforward definition of a trend following trading strategy as, "Any preplanned, rule-based strategy for managing open position P&L in which open profits could hypothetically grow indefi nitely under a limited
set of circumstances, while open losses are limited under all circumstances."
After developing a common base of understanding, Brown develops a relatively simple trend following strategy applying what he calls three dimensional technical analysis. In three dimensional technical analysis, traders need to consider not only price and time in a single stock, but they should expand their focus to similar information in multiple stocks simultaneously. In his book, Brown fully develops a sample strategy to trade any NASDAQ stock, such as MSFT.
This strategy, one of many in the book, relies on an objective method of defi ning a market's trend - the binary trend identification method using
Donchian bands:
1. Filter condition: Take long positions in MSFT only if the NASDAQ Composite is in an uptrend, defined as price having made a new 32-day high more recently than it made a new 32-day low.
2. Buy MSFT if it makes a new 24-day high while the NASDAQ Composite is in an uptrend.
3. Limit your losses by setting an initial fixed stop at the 24-day low at the time of trade entry.
4. If the initial stop is hit, reenter on a new 24-day high if the NASDAQ Composite is still in an uptrend.
5. Exit if the NASDAQ Composite enters a downtrend, defined by the price reaching a new 32-day low.
Buy and sell decisions in this example follow the trend of the general market. The strategy manages open position P&L by limiting losses and allowing profits to run in bull markets.
Interestingly, specific reentry points are precisely defined. This is often challenging for traders to do, and Brown points out that it is important to get back into positions after being stopped out if trend following in equities is going to be rewarding to traders.
Other trading strategies are comprehensively developed in the book, and the reader is always given a complete understanding of the underlying principles. Brown also devotes a large portion of the book to a detailed discussion on position sizing, and provides worksheets that traders can use or adapt for their personal use to develop trading plans. Overall, the book can serve as a complete "how to" manual for the beginning trader, but offers a great deal for more experienced traders.
In an interesting, but brief section, Brown addresses the institutional money manager's need to add alpha by outperforming, on a relative basis, a benchmark. Assuming the benchmark is the S&P 500, Brown notes, "If you hold a proxy for the S&P 500 at all times when not trading, you need only to outperform the proxy during the holding periods of your trades to beat its long term performance (before commissions and taxes)." The discussion and test results of this point are worth considering for all those attempting to outperform a benchmark.
Book Description
Learn the secrets to wealth from "The Weekend Millionaire"
In their runaway bestseller The Weekend Millionaire's Secrets to Investing in Real Estate, Mike Summey and Roger Dawson gave readers a blueprint for making a killing in real estate in their spare time. Now Summey and Dawson take readers inside the minds and hearts of super successful entrepreneurs, showing them how to think and act like winners and realize their dreams of financial freedom.
In the tradition of Napoleon Hill's hit Think and Grow Rich, The Weekend Millionaire Mindset combines compelling biographical details with powerful, practical lessons. Packed with fascinating anecdotes taken from Summey and Dawson's own lives and the lives of other millionaire entrepreneurs, this book will inspire, energize, and motivate while arming readers with practical advice and guidance on how to:
- Evaluate and redirect their lives with an eye to becoming rich
- Create a lifestyle of success
- Set realistic goals and stick to them
- Make the right decisions when faced with challenging learning experiences
- Spot golden opportunities
- Realize dreams through patience, practice, and persistence
With Mike Summey and Roger Dawson's invaluable advice, readers can overcome their obstacles and find a personal path to wealth for a lifetime.
Customer Reviews:
A Republican Right Wing View.......2007-06-18
A book that celebrates George W. Bush and his war in Iraq. An oddly political book that takes a cheap shot at John Kerry. The author claims George Bush is consistent and John Kerry was not on Bush's War in Iraq.
Ah... but the author does not mention that John Kerry went voluntarity to Vietnam to fight for his country and put his life on the line for a war he believed in in at the time. George W. Bush while believing in the war got his daddy to pull strings and get him a position in the the national guard. That's a true sign of the "consistency" of George W. Bush.
This book is a screed for Bush lovers and the radical right.
Don't buy it.
Wake up Call.......2007-04-09
My friend gave me this book and I kept pushing it off and never read it. Finally, I got sick of my situation enough to give it a shot.
It is very motivating and has been a wake up call to me. I have read about 2 books in the past few years. Since reading this book a month ago, I have read 6. I am as hungry as ever so I have been trying to educate myself on wealth, strategy, and real estate as much as I can and it started with this book.
Really enjoyed this book.......2007-02-24
Very encouraging and uplifting book. Helps you believe in yourself and see that even imperfect people ,making big mistakes, can overcome and succeed greatly! David W.
Good read!.......2006-08-13
Although most of the wealth-creating principles are not new, this book is well written and can still serve as a great resource for aspiring millionaires. Mike and Roger's style is very entertaining. I recommend it without hesitation.
The best book ever!.......2006-04-11
"How Ordinary People Can Achieve Extraordinary Success" is just a small clue of the VERY BIG lessons I found in this book. It won't just make you a better investor but can help you be a better person no matter what you do. There is so much inspiration and information crammed in every page of this book. For every investor, this can be the one source to go to as the foundation for your entire business. I know investors who started out using Mike's methods and following the formulas in this book and have become very successful and continue to grow and I could prove it on paper. The results are amazing. I never get tired of talking about it and recommending it to other people.
Product Description
More than 8 million people have been trained in Social Styles by Wilson Learning and use it every day at work and home. Many say it's a life-changing experience. Your Social Style - whether you're a Driver, Analytical, Amiable, or Expressive - is the behavior you feel most comfortable with. When you know your own style and adapt it to others' Social Styles, communication gets easier, conflict lessens, and your influence increases. No wonder entire corporations have put all their employees through the course. Graduates will refresh themselves and newcomers will master the principles of Social Styles with this easy-reading handbook. Helps you understand yourself and others in a non-judgmental, proven, productive way. Wilson Learning is a global leader in human performance improvement solutions for Fortune 500 and emerging companies worldwide, headquartered in Minneapolis, MN and Tokyo.
Customer Reviews:
This Oughta Be Taught in Grade School.......2006-07-14
The Wilson Learning version of the social styles matrix is one of the most valuable interpersonal vocabulary lessons most of us should take. Although there have been modifications and restructuring of these principles over time, the basic message remains very clear and timely: There are recognizable patterns of social interaction; they can all be successful; they can be accomodated positively and negatively; and we can reach each other and encourage each other effectively by recognizing them and training ourselves to be flexible and empowering in our relationships with others.
The book is an excellent recap for those, like myself, who were formally trained by the folks at Wilson Learning. It is also an introduction worthy of passing on to any who have not had the privilege. I have purchased and shared three copies of this volume with my co-workers in the past two months, and we are having (once again) a whale of a time discovering how we behave towards each other and how those behaviors affect our productivity and job satisfaction.
Invaluable.
Libraso!.......2004-07-24
francisco@yoursocialstyle.com
On these day of tech-changes and everything is changing up side down, never has been as necessary as it is now to nurture relationships. When Visionaries like Peter Drucker mention that knowledge society is here and we can prove that, the theme of social styles, show us the extent of working relationships, and in personal life!
Cogratulations to the people at Wilson Learning,
Francisco
Book Description
Expert advice in a back-to-basics handbook on how to beat the market-the classic way
In Investment Psychology Explained Martin J. Pring, one of the most respected independent investment advisors in the world, argues that in the revisionist '90s there are no quick, magical paths to market success. Rather, he emphasizes the timeless values of hard work, patience, and self-discipline-and much more. Drawing on the wisdom of creative investors such as Jesse Livermore, Humphrey Neill, and Barnard Baruch, as well as his own experience, Pring shows how to:
* Overcome emotional and psychological impediments that distort decision making
* Map out an independent investment plan-and stick to it
* Know when to buck herd opinion-and "go contrarian"
* Dispense with the myths and delusions that drag down other investors
* Resist the fads and so-called experts whose siren call to success can lead to disaster
* Exploit fast-breaking news events that rock the market
* Deal skillfully with brokers and money managers
* Learn and understand the rules that separate the truly great investors and traders from the rest
Reading Investment Psychology Explained will give you a renewed appreciation of the classic trading principles that, through bull and bear markets, have worked time and again. You'll see, with the help of numerous illustrative examples, what goes into making an effective investor-and how you can work toward achieving that successful profile.
Customer Reviews:
Heavy reading, but worth it........2007-04-01
This is a more advanced strategy based bible for the busy trader and the mindset involved. I bought this one along with Trading in the Zone and found the two of them compliment each other quite nicely. He covers a wide range of philosophies from the greats, and helps you see through the problems of over trading today with an overload of access to information, and a media full of pump and dump charlatans.
Knowing yourself.......2006-03-23
A serious trader or investor can never dismiss this book. It's a must read considering there are not very many investment psychology books written with a comprehensive coverage. And if you know Pring's background and have read more of his books, you will understand this work better. He has done a good work in nailing the points of Investment psychology specially by dedicating a section on "Knowing yourself". Easily one of the best books written on the subjet. One reading is not enough if you want to really get "IT".
Good read but not very useful for beginners.......2005-02-04
This book utilizes the historical events of various markets (mostly the US stock market) to explain various behaviours of market participants. The information is concise and each chapter deliver its points clearly. Part 3 of the book even list the trading rules of various well known authors/traders so that the readers can feel the importance of discipline as these well known individuals have to list a set of rules to remind themselves what not to do.
One thing I do not like are quoted results from research on trader psychology. The conclusions mentioned do not really sound very scientific nor making any sense. e.g. only "successful" traders are studied and conclusion is made without mentioning any similar study to prove such quality do not exist on "unsucessful" traders.
Overall, this is a good read for someone who already have experience in trading the market and would like to start learning something about the psychology aspect of trading. It will not be useful at all for a beginner who has not experience the emotional ups and downs related to trading, as the beginner is not likely to be able to connect with the content at all.
A book of books! Wide but sufficiently deep.......2004-08-16
I had read over a hundred trading books by far and written many reviews here on Amazon. This is the first time I used the term "book of books" to tell how far an author had tried to incorporate the trading ideas/concepts/rules of other gurus into his book. I dont mean that this book is simply a product of copy and paste. I believe the author had the good intention of covering as many "classic" strategies as possible to deliver the promise of the book title to his readers. In my opinion, most of the essential trading psychology concepts had been there.
This book is divided into three main parts. The first one tries to break popular trading misconceptions/errors with topics like no holy grail, myth of expert, marketitis (overtrading), tickeritis (too close to a quote screen), price-news drug effect (too easy access to prices, news and analyses), damage from tips or rumors, cult of guru, greener pastures effect (survival bias of industry funds), pride of opinion, specific difficulties facing successful businessmen and so on. The second part is about contrary opinion. Historical big crashes are discussed, as well as means to avoid or even profit from them. The third part is primarily rules and regulations of legends like Warren Buffet, John Templeton, Paul Tudor Jones, Bernard Baruch, W.D. Gann etc, and those developed by the author himself.
I agree with some reviewers that the author's writing is quite dry. To me, that's acceptable because it's not easy to elaborate with vivid words and stories, or the book will be far more than 265 pages. It would be eye opening for those who had read less than three trading psychology books. For serious trader readers, this book is still satisfying with the opportunities provided for the traders' own health check. Not a must, but certainly a valuable asset in one's own trading library.
Warning: Though my comment above is quite positive, please take this as a reference book only before you completely understand yourself and your best trading style. Otherwise, the third part of the book may lead you to become a Jack of all trades and thus meat for your fellow traders/investors.
Valid info, but dry.......2001-08-20
This book was required reading for a course I am taking, so maybe I remembered how I felt when I had to read "Silas Marner" in high school english. I found the book contained valid points about the psychology of trading which would be helpful to someone who was just entering the world of trading, but it seemed very dry reading to me, and repetitive. Much of it was rules for trading taken from other peoples books, and after awhile you got the feeling that you had just finished reading these rules, several times. I am currently reading "The Mind of a Trader" by Alpesh Patel, which is a similar type book (and also required reading), but somehow more readable.
Book Description
This book is the first of its kind to delve into the fascinating and important subject of the psychology affecting investments. Its unique coverage describes how investors actually behave, the reasons and causes of that behavior, why the behavior hurts their wealth, and what they can do about it. Chapter topics include overconfidence, fear of regret and seeking pride, considering the past, mental accounting, forming portfolios, representativeness and familiarity, social interaction and investing, mood and investing, and self control and decision making. anyone who wants to invest (either professionally or personally), as well as portfolio managers, fund managers, pension managers, financial advisers, brokers, financial planners, traders, financial analysts, and CPAs.
Customer Reviews:
Good overview of the literature of the field .......2007-03-10
Nofsinger is a good although not exhaustive overview of the literature on behavioral finance. Used at universities but easy and fun to read. Recommended.
Good Overall.......2007-02-19
I got this book in a decent time period and the condition was great.
Simple and best book about behavior finance.......2007-01-13
I purchased this book for my Behavioral Finance class and I have recommended this book to other investors and they loved it so much they bought their own book.
Sometime psychologists confuse logic with emotions.......2006-07-03
The book is worth reading and studying for any serious investor. However, the researchers cited assume causality too much. For example, they assume that if an investor sells on gains and holds if a stock has gone down that the investor is afraid to admit defeat. That could be true, or the investor may have a deliberate strategy to "wait out" dips in price until s/he can sell at a gain. Or, the investor could have looked at earnings and business soundness and logically concluded that "Mr. Market" will recognize the higher value of the stock at some point, so why sell now? All of this depends on the strategy you're following, and what your rules of investing are.
Simple, straightforward, but good points.......2005-07-25
Kind of a basic look at behavioral finance. Easy too read, not very long (approx. 110 pgs). Overall a good introduction to the tendenecies people have when investing.
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