Book Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.
Customer Reviews:
THE BEST!!! This one is the best out there.......2005-11-24
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material. THis is like the bible of Magazine How-to books...
A Tough Read.......2005-09-05
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the textbook-style format was flat. I felt as if, rather than a telling me "how to" he was telling me all the reasons "not to." He also came from only one perspective--that of a large scale, national publication. My goal is to build a local business-builder magazine. Therefore, much of the information was irrelevant for me. Based on the cover promises, I thought I'd found the ideal book for my needs. It didn't deliver.
A wealth of information.......2004-06-02
So you want to start a magazine? It won't be easy..it won't be fast--and it definitely won't be cheap!
Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.
For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.
The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.
There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.
For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.
A relief..........2004-01-23
Every single book that I'd ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go "???" But this book was conversational and informative. I found out some things that I didn't know about from the magazine I was writing for. It's a great way to learn about the magazine business if you're starting it on your own or just to understand the behind-the-scenes of what the owners do. He lost me in the end with the numbers but I still enjoyed it.
Great for Experienced Publishers Too...........2003-12-14
How to Start a Magazine is a must read for anyone thinking about starting a magazine, and anyone currently in the business. While the book targets the wanna-be publisher, it is also one of the best books I have read for experienced magazine professionals too. Kobak masterfully describes all of the key competencies of magazine publishing in a straight forward no nonsense manner. Unlike many texts on this subject, this book is full of practical real-life examples of what to do, and what watch out for. The author also does an excellent job of exploring how to expand the business of established magazines into international markets, book publishing, list rentals and custom publishing. This book is well worth your time and money.
Amazon.com
Fans of The New Yorker will be dazzled by The Complete New Yorker, a collection that includes
every page of every issue, from full-color covers to spot drawings, from poetry to Profiles, from cartoons to advertisements--all on
8 searchable DVDs. No need to save old issues, with this package, you'll have every article, cartoon, illustration, and advertisement, as it appeared in print, at your fingertips. The Complete New Yorker covers the magazine's entire history, from February 1925 to February 2005, providing a detailed yet panoramic history of the life of the city, the nation, and the world.
With The Complete New Yorker, you'll be able to:
Browse by Cover (click to zoom):
 |
Search by Keyword (click to zoom):
 |
View Entire Articles (click to zoom):
 |
Search the archives for your favorite articles, cartoons, covers, and
see them exactly as they appeared in print:
(October 13, 1934):
 |
(August 31, 1946)
 |
(September 23, 1961):
 |
(July 22, 1974):
 |
(September 10, 2001):
 |
Book Description
EVERY PAGE OF EVERY ISSUE
ON 8 DVD-ROMS, WITH A COMPANION BOOK OF HIGHLIGHTS.
A cultural monument, a journalistic gold mine, an essential research tool, an amazing time machine.
What has the New Yorker said about Prohibition, Duke Ellington, the Second World War, Bette Davis, boxing, Winston Churchill, Citizen Kane, the invention of television, the Cold War, baseball, the lunar landing, Willem de Kooning, Madonna, the internet, and 9/11?
Eighty years of The New Yorker offers a detailed, entertaining history of the life of the city, the nation, and the world since 1925.
Every article, every cartoon, every illustration, every advertisement, exactly as it appeared on the printed page, in full color. Flip through full spreads of the magazine to browse headlines, art work, ads, and cartoons, or zoom in on a single page, for closer viewing. Print any pages or covers you choose, or bookmark pages with your own notes.
Our powerful search environment allows you to home in on the pieces you want to see. Our entire history is catalogued by date, contributor, department, and subject.
4, 109 ISSUES. HALF A MILLION PAGES. YOURS TO SEARCH AND SAVOR.
Customer Reviews:
this version is outdated!.......2007-09-16
Buy the 9 DVD set directly from the New Yorker at half the price. I discovered this AFTER I bought from Amazon and when I pointed this out, they were of no help. Amazon basically told me it was my problem - caveat emptor!
6 stars for content; 1 star for presentation.......2007-08-12
To have finger-tip access to the complete contents of the New Yorker magazine throughout its entire publication history, even with the inconvenience of swapping discs, is a dream come true. One cannot have any criticism that the content of this product is an incredible value--the asking price is entirely fair.
The proprietary client that users are forced to access the contents through, however, is among the worst pieces of software design I have ever seen. The various panes, for example, cannot be resized, so that the abstract view, in most cases, is cut off. The `Article Abstract' pane is always 756 pixels wide and 88 pixels high, no matter how long the abstract is. Only by clicking in the abstract pane and using the up and down arrows can one view the full text of the abstract.
The client was designed by Bondi Digital Publications, whose slick website proudly claims credit for it. Bondi's developers should be forced to crawl on their knees from Manhattan to Murray Hill to beg forgiveness for their programming sins. I purchased and installed the 1.1 DVD, but the client remains the same DOS 5.1-era obscenity it was before.
The index is also less than trustworthy. Touted by its developer, Innodata Isogen, as "99.995% accurate," it has, in fact, some gaping flaws. From a fairly thorough browse through most of 1933's issues, for example, I found that no material beyond page 40 of most issues was actually captured by the indexing engine. So, despite the fact that virtually every issue included a "Books" section, according to the index, only four 1933 issues contained this section (and only one in 1932 and only nine in 1931). Clifton Fadiman wrote most of the main reviews in the "Books" section in 1934, yet there is a gap from the 17 Feb to the 9 June issue where no author is credited. Such omissions mean that serious researchers should think twice before relying on the search tool. I suspect the true accuracy figure is under 95%, which is pretty poor by today's standards.
It's a real shame that the management of the New Yorker didn't put this product into the hands of a technical team of the caliber of the one that implemented their website. The net result of their poor choice of subcontractors is akin to taking the Hope Diamond and wrapping it up in a used Big Mac wrapper.
Wow! A Great Gift for any New Yorker Fan!.......2007-05-24
First, I applaud the guys at the New Yorker for bringing this remarkable gift of the last 80 years on 8 CDs. You can reprint or print as often and as much as you want. I have to say that I didn't care for the book included. But this is truly a complete New Yorker with ads, indexes, authors, dates, subjects, etc. I have to say since I'm a big fan of Janet Flanner's who wrote Letters from Paris from 1925 to 1975. Fortunately, I don't have to spend a fortune seeking New Yorker magazines for a lot more money. It's easy to install and easier to use all the time. I love it. It's the perfect gift for anybody who loves to read, for any New Yorker fan, or anybody who has acquired the New Yorker Taste. It's not for everybody but it's for me.
I have to say that was the main purpose behind this purchase was the opportunity to have the magazine without collecting too much dust and space as magazines have been known to do. As a fan of Janet Flanner for the last couple of years, this complete New Yorker edition on dvd and book is fabulous and quite a bargain. I'm so glad that I got it and now I can print as much without having to go elsewhere to get the magazine editions. Janet Flanner was one of the most important voices of the last century and more so was that she was the voice of Paris from the American point of view from 1925 to 1975. Her name was synomous with New Yorker and the Letters from Paris edition. I am so happy to receive this wonderful item at a fraction of the price and be able to use it on my computer. I wonder what Janet would say about today's technology, the smoking ban everywhere but home, and the state of Paris, London, Rome, and New York City today. I won't say that Janet was a New Yorker because her heart was truly in Paris where she spent most of her life. We were very lucky to have her there reporting from 1925 until 1975. She was there between two World Wars. I think some of her finest writing came about during World War II and afterwards until she was no longer to write. I have to say that I think Paris changed after World War II. It wasn't so much about the lost generation of American expatriates like Flanner, her partner Solita Solano, Natalie Clifford Barney, Gertrude Stein, Alice B. Toklas, Ernest Hemingway, Sylvia Beach etc. who relocated. Sure the hardcore expatriates like Flanner stayed behind but the change in Paris was obvious after the war. Nothing after the war was ever the same. In a way, all of Europe lost it's innocence during World War II and even Janet probably fondly remembered days before the war that ripped everybody apart. Nothing is for sure, nothing can last forever, maybe that's what Genet would say today.
Anyway, the product is excellent. There are a couple of pages missing in old issues but the quality is adequate. You get 80 years of print on 8 compact discs which I found accessible and easy to use on my computer. The first disc is to install the information which includes by author, subject, title, year, etc. This index is invaluable tool. It would also be a great addition to the schools for students to research. They have a wide variety of literature like cartoons, poems, short stories, non-fiction, profiles, reporter at large series etc. It would be a terrible shame not take the opportunity to buy this treasure.
20th century in a box!.......2007-05-13
Name a subject and the Complete New Yorker addresses it ...and probably from many perspectives and in every decade! This collection is a goldmine of research and personal library of literature.
how about it mac users?.......2007-05-01
all of the problems listed in all of the, amazon, reviews dealing with computer problems seem to be software conflict with various hardware suppliers. all of the, mac, users seem happy with the product. is this true mac users?
Book Description
This highly anticipated update of the Writer's Digest Handbook of Magazine Article Writing builds off the excellent reputation the first edition enjoys with more of the great information readers have come to expect.
With original material as well as articles taken from the pages of Writer's Digest, the leading authority in the field, this book is the only resource readers need for all of their questions on how to:
* Brainstorm creative article ideas magazine editors will find irresistible
* Find the right magazine for their work
* Compose a professional, sophisticated query letter that catches the editor's eye
* Keep editors coming back for more (get repeat assignments from magazines)
This book is the writer's treasure map to the lucrative field of magazine writing!
Customer Reviews:
Writer's Digest Of Magazine Article Writing.......2007-04-07
This book gave me even more valuable information than I anticipated. I recommend it for anyone who may want to write and get published in magazines.
Essential resource for freelancers.......2006-07-04
The "Writer's Digest Handbook of Magazine Article Writing" takes information from a wide variety of highly successful freelance writers and edits it together into a seamless instructional manual. It starts off with a discussion of finding ideas that addresses more than inspiration--it delves into methods to find topics that will sell. "Querying" and "Finding Markets" teach you to pick markets for your work and get assignments from them. "Selling Reprints and Rewrites" and "Business and Rights-Related Issues" help you to understand what your work is worth to whom, and how to make sure it remains worth as much as possible to you.
"Researching" and "Interviewing" get you through the information-gathering phase, which can take longer than the actual writing. "Avoiding Problems" helps you to avoid accidental plagiarism and similar legal problems. "Writing Techniques and Revision" deals with general issues of writing magazine articles, while "How to Write Common Articles" delves into specifics on article types such as profiles, roundups, how-to articles, service journalism, art-of-living articles, and even pieces for children's magazines. "Working With an Editor" shepherds you through the relationships that will make or break your career.
Because the book gets into so many specifics (there's even a sidebar on writing book reviews!) regarding particular article types and so on, you're likely to find it useful even if you've already done some magazine freelancing. It's so helpful to know all the little rules of thumb and instructions regarding different types of articles, not to mention what editors are looking for and get the least of in their submission piles.
The chapter on working with editors presents particularly valuable information in a remarkably even-handed and balanced format. It presents a number of ways to maintain a good relationship with your editor, and these tips are useful and specific. A "damage control" section is included, since everyone runs into trouble now and then despite the best of intentions. There's information on "problem editors" to watch out for and how to best work with (or avoid) them, as well as types of writers that editors hate to find themselves working with and how you can avoid being one of these writers.
Quotes from freelancers and editors liven things up and bring a personal touch to the book. Clear, bulleted lists of helpful points are balanced by enough detail to make sure that you can figure out what you're doing in specific circumstances. The information presented is broad enough to be applicable to any sort of magazine freelancer, and specific enough to be applicable to every sort of magazine freelancer.
Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Customer Reviews:
Misleading at best and in dire need of a new titled.......2007-08-23
This should be titled, How to Make Money Producing Free Junk Magazines. Most of the folks I know in the publishing industry would love to see a down to basics intro to publishing, ie, the printing lingo, developing relationships with authors, editing tips, detailed layout advice, etc. This book is about producing, not publishing. Moving units of advertising, not creating something worthwhile to read or engage the public. This is a get-rich-quick book that belongs in the business section and has not place near publishing/literature reference.
Good, but...........2007-03-20
This book has a lot of great information in it and will be useful for anyone who wants to start publishing.
HOWEVER, this book is by far the most poorly edited book I have ever read. Punctuation mistakes ABOUND and it is obvious that standards were not very high for publication of this book.
Buy it for the education and look at it as what NOT to do when publishing a book or magazine.
Tons of Great Information.......2007-03-09
This is a great asset if you are thinking about publishing your own magazine. There is a wealth of information for the publishing novice. A little advice - buy this book some time before you plan to publish your magazine so that you can digest the information.
Covers circulation, readership, proposal writing, optional publication formats, niche markets and more........2006-10-07
If you're thinking of starting a home-based publishing business, you can't be without Publish Your Own Magazine, Guidebook or Weekly Newspaper: it tells how to not just publish a winning title, but how to make it profitable - with no money up front. All kinds of successful periodicals and what made them tops are reviewed in a title which covers circulation, readership, proposal writing, optional publication formats, niche markets and more.
Bang for your Buck.......2006-03-02
Of the many books that I have purchased on self-publishing, this is one of the better ones. Even though I myself was mostly interested in book publishing rather than mangazines or guidebooks, this book still served me well. It gave a lot of useful tips and pointers as well as information I never thought about. I checked the book out of the library initially, but I want my own copy.
This book gives you step by step details on how to enter the publishing field on a tight budget. It gives you an abundance of resources. Some of those include:
* Starting out with little cash (and how he did it)
* Trade secrets necessary to pick winning publications
* How to hire the people you need (at a price you can afford)
* How to save money on printing
* Reproducible Business Forms
This is a great book to include in your self-publishing library. It does cover alot of areas, but I don't usually complain when someone gives me more bang for my buck.
Amazon.com
"Freelance writing is not easy, but it is doable," say the authors of this primer. There will be times, they add, when there is no work. When there is no money. When no one returns your calls. Hardly sounds alluring. But if you've got the bug, or suspect you do, this is as fine a place as any to get a feel for the freelance life. The Complete Idiot's Guide to Publishing Magazine Articles features interviews with freelancers and editors, and chapters on generating ideas, querying, writing, interviewing ("there's no such thing as a stupid question"), and developing a niche. Other sections give the inside skinny on the industry: who the big players are, who the top editors are, what firsthand accounts are worth reading. And there is even advice for dealing with taxes and contracts. Breathe easy: "The new media world still needs the old-fashioned writer." In fact, writing for the Web, the authors say, can be quite lucrative. Just be sure, for writing online as well as in print, to avoid committing any of the authors' "Ten ways to turn off an editor" (including: be a stalker, misspell the editor's name, balk at changes). And remember: "Persistent people make it as writers." --Jane Steinberg
Book Description
Take the mystery out of selling your ideas to magazine, newspapers, and web sites by reading this book. It explains who hires writers, what editors want from freelancers, how much you can expect to be paid, how you can write effective query and pitch letters, and how the Internet can help your writing career take off.
Download Description
Take the mystery out of selling your ideas to magazine, newspapers, and web sites by reading this book. It explains who hires writers, what editors want from freelancers, how much you can expect to be paid, how you can write effective query and pitch letters, and how the Internet can help your writing career take off.
Customer Reviews:
What a great guide.......2007-05-07
This book has shown me how to actually get published in magazines. It will not only give you the 'how to' but it will also encourage you to take the risk and put yourself out there.
If you are serious about making money writing this book is a must.
Easy to read and very helpful.......2006-08-05
The authors of this book wrote a book that is very easy to read and provides alot of very helpful information for those trying to get published in magazines. I highly recommend this book for anyone who is laying the foundation of becoming freelance article writer.
Best Purchase on this subject!.......2005-09-05
I had so many questions and this book has answered them all! I have had it wire bound because I am refering to it so much.Just can't recommend it highly enough!
Good content-- in between the jokes & verbose chatty writing.......2005-02-28
If jokes and verbose trying-to-be-clever writing were advertising, this book would be Oprah Magazine. But more on that later--I just needed a lead as per chapter 19 "Hook 'Em Early, Hook 'Em Hard."
"The Complete Idiot's Guide to Publishing Magazine Articles" is like an introduction 101 survey class to this topic. Among many other things, it covers the basics of the entire process from generating article ideas, to writing query letters to conducting interviews, writing basics, and even how freelance writers deal with taxes. Like a 101 class, this book provides breadth but not depth. Most beginning magazine writers will likely need more of the material on earlier parts of the process such as studying the market and writing query letters rather than dealing with taxes and contracts. However, as a survey course, they do have their place, with the exception of the chapter on writing books and book proposals. For an excellent, more in depth treatment of query letters, a topic a novice will definitely need, I recommend "How to Write Irresistible Query Letters" by Lisa Collier Cool.
Having published a handful of freelance pieces and knowing the basics of the process, I can tell you the information is provided is good, sound advice. My problem with the book is that you have to wade through so much verbose trying-to-be clever chatty writing to get to the basics you need as a freelance magazine writer. It's like the authors, unbridled from the tight word counts and no nonsense editing of magazines went nuts trying to be cute and clever. For one of many examples, there's a section called "Ratatatatat: Machine Gun Writing" which begins, "Do you feel like Bruce Willis in 'Die Hard' right about now? What the heck do we mean when we say machine gun writing?" Then there's another paragraph before they get to the definition. I think this book could have been edited by about 1/3 with no loss of content.
None-the-less, I appreciated the content in between the jokes, even though some of it was not in depth enough to my liking, such as the brief section on how to get clips. I especially liked the interviews with magazine editors discussing what writers need to do to break into writing for their publications. If you need an intro 101 survey of the career of freelance writing and don't mind wading through all the chatty wisecracking writing, this is the book for you.
No-nonsense, friendly advice.......2005-02-03
"The Complete Idiot's Guide to Publishing Magazine Articles," by Sheree Bykofsky, Jennifer Basye Sander, and Lynne Rominger, is a straightforward yet entertaining book about the world of freelance writing. In such a book you might expect to find the typical information on writers' guidelines, stamped self-addressed envelopes, query letters, and making sure you spell editors' names correctly--and you will find that here. However, you'll also find quite a few other, less expected things.
The authors do not assume familiarity with the industry. They walk you through the rewards of being a freelance writer, explain why magazines hire freelancers and what freelancers do for magazines, share some success stories from real freelancers, share information from editors on what they look for in a writer, and provide a "reality check" to help you decide if this is what you really want to do. This book is particularly good about pointing out all of the mistaken attitudes, inadvertent errors and inappropriate assumptions that can mess up your chances. And it does it without either coddling you or harshing on you.
This book came out in 2000, but it does a good job of covering the basics of online publication--better than I've seen in many other places, actually. It doesn't just cover online versions of print magazines or a brief discussion of electronic rights. Instead it goes in-depth into 'zines, content providers, building your own web site in order to attract editors to you, and so on. It also goes into the business side of writing: business filing, taxes and contracts. It discusses how you can choose and create a specialty for yourself, and how you can decide whether or not you should develop an article into a book proposal!
This is a fantastic book. It contains only a handful of typos of the wouldn't-be-caught-by-a-spell-checker variety (most people probably wouldn't even notice). The advice is helpful and encouraging yet practical and realistic. I've rarely seen an approach that so clearly manages to convey the things to watch out for when freelancing without becoming preachy, condescending or morose, and there's plenty of advice in here that I haven't seen repeated in a dozen other places.
Book Description
A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.
Customer Reviews:
Definintely worth it.......2001-02-01
Don't let the other reviewers sway you; this book is excellent for startups as well as those interested in a career with a major publisher. Less than 100 pages into it I knew what I will be up against when I begin printing my publication.
The book is divided up into the major components of magazine publishing--editorial, advertising, circulation, manufacturing. It is loaded with useful information including management structure, revenue sources, industry jargon, legal issues, and a little history for those interested. This is not a book to be read for inspiration, as many "Start Your Own Business" books tend to be. But if its information you crave, as I do, you'll be just as engrossed as I did.
Most of us interested in starting our own magazine are doing so for the editorial content, not because we want to sell advertising space or execute direct mailings to potential subscribers. Most of us are at least a little familiar with what it takes to create and manage the content. Of particular use to me were the sections on circulation and manufacturing--the not-so-fun, but necessary components of a publication.
The major drawback is, of course, that this book doesn't provide any kind of roadmap to starting a magazine, nor does it provide examples or case studies of small-circulation publications. Of course, that is probably not what the authors were trying to do.
Overall, though, I'm glad I purchased this title.
Big business of magazine publishing industry.......2000-05-11
'The Magazine Publishing Industry' really is a complete, insider's guide to the magazine industry, for anyone interested in the business. It examines the current state of the magazine publishing industry in the USA -- social, technological, economic, etc.
This book contains everything you need to know to gain a solid working knowlege of the magazine industry. But it is for professionals, not for startups. Maybe it reads like a textbook for students than for someone looking for starting an independent zine or cheap newsletter. But this book means big business and recomends that you shouldn't try making a magazine unless you have half a million dollars or so. Maybe it sounds not too inspirational for startups but it is honest.
Five years I'm working in this industry in Russia. And I can tell you that this book is written in an interesting manner and this is an excellent introduction to professional magazine publishing.
An excellent starting point.......2000-02-03
If you're involved in, or considering a career, in magazine publishing, this book is the best, most practical overview. It has an excellent history of the publishing and printing industry and the evolution of the processes of producing a magazine, along with details on advertising sales and editorial development. It's more than "at a glance," and a great summary of how things get accomplished.
Great data, lousy tips........1999-12-18
This book is more a text for communications students than for someone looking for starting a magazine. But that doesn't mean it isn't usefull. The problem is that the book itself isn't very friendly to startups. Their advice is that you shouldn't try making a magazine unless you have half a million dollars. But we know Forbes started much like a cheap newsletter. My advice, buy the book, enjoy the facts and don't lisen to their disscouraging recommendations.
The book was very informative for persons wanting to get int.......1999-07-16
The book provided a lot of insight as to how the magazine industry function. I found it to be perfect for a first reader interested in pursuing a career in this field; this book is an excellent choice.
Average customer rating:
- A must have for a newsletter specialist!
- Great for Designing Newsletter Style Websites!
|
Newsletter Sourcebook
Mark Beach , and
Elaine Floyd
Manufacturer: Writer's Digest Books
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ASIN: 0898798698 |
Customer Reviews:
A must have for a newsletter specialist!.......1999-12-18
In all the books I have on newsletter design, this has been the most beneficial! It offers many great examples in full color stating what each design has to offer. It has lots of tips and addresses each part that goes into newsletters from nameplates to the mailing panel. I wish they would come out with a new one!
Great for Designing Newsletter Style Websites!.......1998-08-02
Good design and layout is important for the success of any Website. Websites are created to share information of one sort or another and do not follow any one design pattern. One popular design format for sharing information online that we should be familiar with is the newsletter style that is intended to communicate information in similar fashion as the common newsletters we get in the mail. Most news reporting Websites use this same format. Mark Beach and Elaine Floyd have written Newsletter Sourcebook to offer readers plenty of sample layouts and creative newsletter design assistance.
The book measures 8 1/2" by 11" and contains many full-colored examples of newsletter layouts and design tips. Many of the samples can be easily adapted for Website design purposes. Although this book is not intended to deal entirely with Website design principles, the placement of graphic images, the effective use of colors, the creative use of columns, the struc! ture of text, and font selection can assist Website designers to produce top-notch newsletter Websites. A number of Website screen shots are provided to display the impact made by online newsletters.
With a little re-working this book could easily pass for a Website design handbook. The advantages of using this book are crystal clear. The authors have been in the newsletter business for many years. This book is proof of it. Their experience is demonstrated by the detailed work exhibited throughout. Anyone can achieve similar results. Additionally, when time is short the Website designer can quickly thumb through this book for easy ideas to put to use. All that is necessary is basic knowledge of HTML programming and/or the use of good Website design software programs.
Begin creating newsworthy Websites, newsletters, and other forms of promotional literature for yourself and for others with this great resource book today. This is a must-have book!
Book Description
Learn the nitty-gritty, hands-on tasks, tips, and tricks of successful publishing. Their stories and hard-won experience smooth the road for those whose dream is to become a published author.
Customer Reviews:
Start Your Own Self-Publishing Business.......2007-07-17
Start your Own Self-Publishing Business: Your Step-by-Step Guide to Success is the self-publishers' complete guide to starting their own publishing company either to self publish their own books or with the intention of taking on other writers' works in addition to their own. This book discusses in detail print, electronic, and audio publications and is complete with lots of examples, helpful forms, and smart tips.
I liked Start your Own Self-Publishing Business: Your Step-by-Step Guide to Success because it had all the information presented in a logical, well thought out, easy to understand manner without all the hype and author self promotion often found in other self-publication guides. I also found it extremely refreshing that this book's emphasis was on creating a quality publication rather than slapping some pages together, calling it a complete work, and then using clever advertising and blanket marketing techniques to get some poor reader to buy a copy.
Easy to Read.......2007-04-14
I purchased several books on this topic. The information is helful but I find out that there is a lot more to learn the more I read. You may want to explore what other useful information you may find online. After reading on this topic I find same or similar info in the books. For instance: That POD is not going to be very profitable since, it prints only few copies at a time. (Also how will you know that the POD company is not cheating you and is accurately reporting purchases and your reinbursement?)
The dissapointment comes from the fact that many of these books tell you that if you want to start your own publishing company, you would need at least $5000 and then some more. POD then is the cheapest way to get your book out and yet as I read in these books, the least profitable since, you would have minimal control over the price etc. I guess you will have to find out what works for you.
Adequate but Nothing Special.......2006-08-03
As a non-neophyte self-publisher, I have read several books like this. By a fair margin, Dan Poynter's offers the greatest value. This Entrepreneur Magazine book provides an adequate survey of the various steps you need to take to self-publish a book. But the authors lack the insight and humility that people who have actually gone through the travails of self-publishing would have. Instead, it relies on interviews with a scant four self-publishers, whose comments pop up in chapter after chapter. It reveals to you that getting a review in the New York Times Book Review could sell 10,000 of your books, then lets its favorite interviewee note a few pages further on that it's not likely that the Times will decide to review your self-published book, but send it anyway just in case.
Listen to me: trying to get reviews for a self-published book can be an exceedingly frustrating task. You can waste a lot of time, effort, and copies to no avail. Better advice: sift carefully through all the lists in this book but especially in Poynter's to find the few potential publications that have a real interest in your subject, then focus on them. No harm in sending a press release to everyone else, as is suggested in this book. And still your best shot at a solid review will come from personal connections or other unfair advantages you might have. Or sheer luck.
The underlying point: a self-publishing business makes little economic sense in the vast number of cases, partly because there are too many self-publishers, who just add to the amazing glut of books of all kinds that is driving the organized publishing industry crazy. For every success story, I will bet there are scores of disappointed self-publishers who sell a few dozen copies of their books every year. So what readers really need is not another book that tells you how to self-publish a book but rather one entitled: "Turn Your Crummy Self-Publishing Business into a Successful Independent Press".
Not easy.
Should Have Listened to the 3-Star Reviewer!.......2006-05-25
I have to say that most of the time I'll disagree with the one guy who thinks a book sucks when many others have 4- and 5-star reviews. However, unfortunately, this wasn't the case for this book.
I should have avoided the book based on the fact that it was published by Entrepreneur Press. I've had plenty of doses of their extremely dry-as-dust home-business manuals (that they sell from their magazine) and this book was no exception. Not only was this book boring but it offered little useful content.
It's interesting because I've been looking into self-publishing for years and, out of everything I read, the ONLY thing that gave me the most information was a book that I got for FREE from Infinity Publishing (infinitypublishing.com) who prints self-published books.
Okay, but no cigar.......2006-05-08
This book is well organized and the writing is fairly smooth, but it is basically second hand material. You're better off reading one good book about publishing and one good book about self-publishing. There's lots of material here gathered from various self-publishers, gurus and organizational heads in the field, but the author has obviously never self-published and really does not give you a good sense of it. Some glaring errors: the assumption that every self-publisher either lays out his own text in Adobe (InDesign at this point) or Quark Xpress or hands over a Word document to a printer who typesets it for a fee. Unfortunately it doesn't work that way and thousands of self-publishers use the services of typesetters or book designers to format their work before they ever approach a printer.
Other gaffes: 1. a complete misunderstanding of the difference between POD printers (which any self-publisher can use as an alternative to offset printing) and POD publishers like Xlibris.
2. A statement that endcaps and dumps are only given to big publishers with best- selling titles. Didn't anybody clue this guy to the fact that the big chains charge publishers for those endcaps and that if a group of books with a theme (romance for Valentines Day or vacationing in summer) is mounted on the endcaps a bunch of publishers will be paying some segment of the price for that exposure?
The book is well organized and has several worksheets but this is like reading a travel guide to Japan written by someone who has interviewed 12 travel writers and read up on basic research. Most of the information is correct, but it's just not the same as a book by someone who has actually visited Tokyo and Kyoto.
Book Description
Everything you need to know to write the text, sell the ads, design the pages, prepare the artwork, have it printed, sell the copies and make a profit.
The book includes access to a downloadable ad rate and income calculator.
This is the fourth and fully updated edition of a book which has been in continuous publication since 1986.
Customer Reviews:
How to start and produce a magazine or news letter.......2005-08-16
This book has a lot of useful information.
Outdated and not very informative.......2003-06-11
I was hoping to learn things I hadn't seen in other books, but I didn't. Not only is the book outdated, but it's also quite limited in what it offers. I was not happy with it at all.
Most Improved Book - so improved I bought this edition myself!.......2003-02-06
The 4th edition was written in part to address my comments of disappointment I felt after plunking down my hard-earned funds for edition 3.
Many people believe that we consumers at the grassroots can do little or nothing to lead business and politicians to the 'promised land.'
Well, folks, this is the 21st Century and the times are changing! Smart business people, publishers and writers are wise enough to understand that we will not settle for mediocrity. Gordon Woolf and Worsley Press are truly savvy.
After you read the rest of this review you should buy the book if you are a novice or if you have only a smattering of knowledge about putting together a newsletter or magazine. He has good companion books for people using Pagemaker (my choice for publishing) or In Design. Both books are excellent and I encourage you to buy them without reservation.
Also visit worsleypress.com and, as soon as we get our web site up and running send us your books, magazines and newsletters for review by us at surfreviewandreport.com. We'll be fair to publishers who provide useful content to consumers. So, please make your publication the best it can be so we can help you sell lots of copies at a reasonable profit.
Now, order this 4th edition of Woolf's How To Start And Produce A Magazine Or Newsletter. Then get cracking with your first newsletter!
For more experienced newsletter and magazine or aspiring newspaper publishers I rated Starting And Running A Successful Newsletter or Magazine to be a 5 star; How To Start A Magazine a 4 Star, and How To Produce A Small Newspaper to be a 5 Star [although this last one is out of print].
One final comment. Worsley Press has a terrific web site that provides a lot of advice and tips. The templates provided are of great value to anyone wanting to start their own newsletter or magazine - Bill Anderson surfreviewandreport.com.
Get both books.......2002-12-17
"Still inspired" is almost right with his review. If you are seeking a book by someone who has worked at the big end of town (discussing finance etc) then Cheryl Woodward has written the book (Starting & Running a Successful Newsletter or Magazine) you should buy. Gordon Woolf's book is much more the book for the ordinary person who wants to start a local publication or is asked to start or take over a club magazine or company newsletter. I found especially useful the free advertisement rate calculation spreadsheet you can now download from the book's website (there's a password inside the back cover)-- that was worth the price of the book on its own. But for most people the answer is to buy both books. Each covers things the other doesn't. Both authors know their stuff.
Something's Missing.......2002-10-08
I have to say I was disappointed after reading this book. I think it is a useful tool for learning the technical terms associated with publishing. However, I needed a little more information regarding the dos and donts. Cheryl Ann Woodard's book has all the nuts and bolts. I couldn't put it down.
Customer Reviews:
Discouraging Read.......2007-01-11
I thought the book was very discouraging to the readers. I think you can be realistic without saying - basically unless you are extremely lucky, you don't have a chance to be a columnist.
I felt the book was always on the cusp of giving useful information. Then just before it was getting good, the author would stop short and start a new topic. I think the author could have gone into topics in a more detailed manner, instead of paragraph long diatribes on why this is really never going to happen for you.
Review by Irene Watson, author of "The Sitting Swing.".......2005-11-12
Good basic guidelines to get the novice started. I am a novice and found some very good tips that I needed to be more aware of.
a basic begining.......2003-05-17
This is a good but very basic introduction to column writing. I was hoping for more. Still, it seems to be the only thing out there on the subject and it column writing is your dream it would do you well to check this book out.
Extremely helpful for aspiring columnists.......2000-12-18
This is the first book I've read that walks you through the different aspects of writing and selling a column. It is well thought out and it gives the new and would-be columnist the key information needed to actually succeed as a columnist. You do not feel patronized by an "expert" which happens with some how-to books. You are simply given a good set of tools that you can put to work right away. I highly recommend it.
A Brief Review.......2000-08-25
As an aspiring columnist, I found the book informative and discouraging. Good information on getting started, researching the market, making contacts. Discouraging about availability of opportunity and rates of pay. Disappointing that only three columnists were interviewed for examples, and that one, who writes for free, says he has tactics in place to keep all new people out. Whatever....
Books:
- How to Win Friends & Influence People
- How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
- Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
- Information Dashboard Design: The Effective Visual Communication of Data
- Information Systems Today: Why IS Matters (2nd Edition)
- Information Theory, Inference & Learning Algorithms
- Managing IT as a Business: A Survival Guide for CEOs
- Marketing Management (12th Edition) (Marketing Management)
- Marketing Management (12th Edition) (Marketing Management)
- Martha Stewart's Homekeeping Handbook: The Essential Guide to Caring for Everything in Your Home
Books Index
Books Home
Recommended Books
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- Managingnonprofits.org: Dynamic Management for the Digital Age
- Melymbrosia
How Not to Start a Magazine
Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to STart Manage, and Profit from a Homebased Publishing Company (Culture Tools)
Starting & Running a Successful Newsletter or Magazine
Magazine Design That Works: Secrets for Successful Magazine Design (That Works Series)
Magazine Editing: How to Develop and Manage a Successful Publication
