Product Description
Houghton Mifflin Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business 0395906253 / HOU0395906253 / Guerrilla Marketing: Secrets for Making Big Profits from Your Small BusinessRevised and expanded Third Edition. A valuable resource for any small-business owner. Contains strategies for finding clients, marketing on the Internet, cultivating repeat and referral business, and management lessons in the age of telecommuting. Paperback. 400 pages. 9 x 6 x 1. / Sold As 1 EA / Houghton Mifflin / SKU: HOU0395906253
Customer Reviews:
Wonderful book.......2007-05-12
I had just started my own business and heard about this book on Dave Ramsey's show. I bought the book and found that it had a lot of great ideas about how to reach new customers and ways to keep existing ones.
I highly recommend this book for anyone starting a small business.
Worth the Investment.......2007-04-13
This is an outstanding book and what I consider a must-have for every small business owner.
Jay: A Man in the Know.......2007-02-01
This book is the how-to in marketing. It has something for EVERYONE!
Thanks Jay!
Ja-Naé
Wild Women Entrepreneurs President/Founder
Guerrilla Marketing/Levinson.......2007-01-19
Although I bought this book for a gift and did not read it myself, I received it promptly and in excellent shape. Thanks!
If you're a small business owner..........2007-01-03
If you're a small business owner, you need this book. Real life examples of how to market your company,make it more professional, and to make yourself feel more established in your field. Along with "Guerrilla Marketing for Consultants", written in 2005, you will get into the proper mindset for self-promotion. Be brutally honest, put in some brainstorming hours and commit yourself to succeed. I will refer to both these books yearly to refresh my marketing campaign. (Written in 1998, so Internet and email marketing methods are not discussed in relevant terms).
Book Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Customer Reviews:
Exciting message, accessible style.......2007-10-04
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.
I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.
First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!
"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
Left feeling teased, and a little cheated........2007-10-03
I was really torn between giving this book three or four stars. What inclined me toward four was that I didn't get a straight run through it, but instead was three quarters of the way through and had to put it aside for a week-which is a long time to put reading aside and then pick up again without it losing a great deal of its momentum. So, I went with the higher scoring in the belief that I would have had a more positive experience with the material if it had not been for a circumstance beyond the author's control.
That being said, you may still be wondering what I found lacking to keep it from getting five stars. First of all, I don't hand five stars out like candy (and I wish a lot of other reviewers would follow that lead, as it seems as though there are an over-abundance of five stars over at Amazon). I feel that a five star rating is for the exceptional. A four star is for the good. Three stars for the nominal, with two and one stars relegated to the bad and really stinky. I steer away from half stars as that smacks of indecision (and would require me having to add those images to my library and they are difficult to come by).
I rate this book at four stars because it is good. It is not exceptional. If you're purchasing as marketing advice, it will provide you with enough to know that you need to buy more books by other authors that go into a good deal more detail. If you've already purchased a couple of marketing books, it will reinforce what you've already read and give you a good pep talk to keep you motivated. It is not going to enlighten you to anything new (unless it's your first purchase of marketing material-in which case see point above about now knowing you need to buy more books).
As a writer, publisher and editor myself, I have to make one comment about the writing-more precisely the voice, or tone, of the book. I received the distinct impression that Mr. Sernovitz saw a trend of sales in marketing books, whipped one together with no real effort or research beyond what he already knew off the top of his head (which is considerable-no argument from me there) and tossed it out onto the market. Again, as in one of my prior reviews of a different book, I wish the author had taken more time, gone more indepth, researched and added to what he already knew and given us a real read. In many ways I felt teased, and a little cheated.
Empower your customers.......2007-09-19
I typically gauge an effective marketing book by how much actionable information is provided. My measure is simple, lots of earmarked pages indicates good ideas that can be impactful. After reading this book on the train I had 12 ear marked pages and had left myself three voicemails about ideas my company could implement immediately.
If you want to make a measurable improvement in your marketing programs and empower your customers, buy this book.
Thanks,
David Baeza
Area Vice President, Customer Acquisition
Citrix Online
GoToMyPC
GoToMeeting
GoToWebinar
GoToAssist
Great book, but just a primer.......2007-09-03
An easy-to-read primer to Word of Mouth Marketing. If you're new to WoM, start here. However if you're looking for more details, you may be disappointed. Wish he would have included more case studies. Very up to date with a strong focus on the online world, something that's missing from Emanuel Rosen's "The Anatomy of Buzz".
Sparked actionable ideas.......2007-08-31
After seeing Andy keynote a business event, I picked up a copy of his book. After reading his book, nearly every page is filled with my notes full of actionable ideas sparked by the examples and suggestions his gives.
The book itself is an easy read, but you'll need to be prepared with a pen and paper to jot down all of the ideas you'll get out of each chapter. It's extremely thought provoking and made me frustrated that I had overlooked so many simple and effective strategies for marketing my business. I highly recommend this book to any CEO, CMO, Marketing or PR executive.
Customer Reviews:
Completely outdated.......2007-09-18
When I bought this book, I didn't realize it was published in 1990, so there is nada regarding the internet. If you have even a modicum of knowledge regarding marketing, it's a complete waste of time. This is for someone with zero or little marketing background. Absolutely elementary information.
You don't need this book!.......2007-06-28
I have lost my 3 hours to read it. Don't loose yours!
There is nothing interesting in this book and very easy concept
Guerrilla Marketing Weapons .......2007-01-09
Anyone who wants to be successful should have this.
Others should not.
New to Marketing.......2006-11-11
Super book for anyone new to Marketing. Lot's of practical advice for free of cheap ways to get your business noticed.
This book should get 10 stars.......2005-11-30
When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.
Book Description
A Blueprint for Great Marketing!
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.
Customer Reviews:
Guerrilla Marketing in 30 Days.......2007-07-15
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.
Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business's marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.
Disappointing effort .......2006-08-19
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.
As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a "taste great, less filling" tagline. While this might be successful if he is selling beer where "taste great less filling" is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.
Second, the writing is so awful it's uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the "big ducks" that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn't make sense.
Third, the structure of the book--30 days to guerrilla marketing--is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.
Now, on the other hand I did find helpful the basic messages of the book--that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.
For my money, Levinson's other books are a better value as is The Portable MBA in Marketing.
A great plan.......2006-08-09
Follow the plan. It all makes sense at the end when you make more trips to the bank!
My Favorite Guerilla Marketing Books.......2005-05-10
I read Levinson's original Guerilla Marketing Handbook a couple of years ago and liked it alot. I thought there were some good ideas for my small businesses; web design and wedding DJ. I've thumbed thru some of the other Guerilla Marketing books at bookstores, but got excited when I saw Guerrilla Marketing in 30 Days. I've neglected marketing my business in the past year or so and saw this book as a roadmap for getting back on track. I think it's a great companion to Levinson's original masterpiece.
One of the things the authors recommend is to think about your marketing every day, which is something I haven't done. But I got stoked as I went thru the process and the exercise was made easy because it's all laid out for you. Low and no-cost marketing ideas? That's for me!
I have already gotten some inquiries which were the direct result of the marketing plan I put together with this book, and I'm sure more leads and sales will come.
Over the weekend, I began re-reading the Guerilla Handbook looking for some new ideas going forward. Tonite, I see that Amazon is offering BOTH books as a special. I think it's the best 25 bucks an entreprenuer can invest in their business.
Try Another Levinson Book Instead.......2005-05-09
I bought this book becasue I thought a 30 day, self-guided tour of Guerrilla Marketing would be a handy tool in my marketing tool kit.
I was disappointed.
The book is a regurgitation of Levinson's principles, which are more fully described in Levinson's other books,like Guerrilla Marketing. The 30 day approach is artificial, and the marketing advice in this book is almost too simplistic to be actionable.
Levinson has written so many insightful books that you'd do better to dive into one of his thoughtful books and absorb his timeless advice. This book misses that mark with its pat advice to complex marketing issues.
I think the format for the book is a good one, but the execution wasn't.
Book Description
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.
Customer Reviews:
wonderful........2007-07-03
this book is great as a source of inspiration. i'm very happy with this purchase.
Think different.......2007-06-08
Advertising in it's tradional form is dying. This book gives a little bit of hope for professionals, who are worried about changing field of advertising.
Very good examples, enough pictures and clear message.
It's nice.......2007-01-09
It's a nice book. But it's just a nice selection of advertising cases to browse, it's funny to give it a look, it's cool to keep it on a table or shelves in your office. But there's little to none indeep analysis, and I didn't find it particulary useful as food for thoughts.
I do not regret buying it.
Fresh stuff, great book.......2006-10-25
For someone who is interested in getting a full view on what unconventional means this book is simply cut-out for this exact purpose.As a person who has been in the industry for 2 years only and wants to get a more in-depth view of the advertising way of thinking and a better taste of the industry's potential future, i simply loved the book. Many different case studies, simple and concise presentations, great layout as a book and a source of getting out of the box and into the creative power of the mind.
Book Description
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Customer Reviews:
The Beauty of Guerrilla Marketing.......2004-09-16
... The beauty is Guerilla Marketing falls within the standards of using multiple Amazon.com accounts to create very convincing and completely flattering reviews of books so that you sell more of them.
Bit of paradox, be warned about books with such flawless ratings.
BTW I'm a marketing manager --- I eat this sort of stuff up. In fact for *some reason* this book appeared in my search results while researching a semi-fraudulent search engine company. Cheers and I'd suggest you save your cash and watch more Geico commercials! =)
~tom
After reading 'Guerrilla Marketing', follow up with this one.......2003-10-16
Once you understand what Guerrilla Marketing is all about by reading the bestseller by the same author, this is one of many other books in the series that will benefit you tremendously! To summarize what Guerrilla Marketing is all about - it is for business owners who want to use their time, energy and imagination rather than dollars to achieve their marketing goals.
This short 200 page book has 50 rules that small businesses need to follow to succeed. It feels like they are all based on common sense as you read through the rules. The book backs up the rules with good data and solid explanations. That's what sold me on a lot of the rules. I am still not so sure about a few rules but maybe as I start implementing the others, I will realize the value of the others.
As an example, here's rule # 17: 'Be sure your timing is on; the right marketing to the right people is only right when the timing is right'. It sounds like common sense and it is but the 10 tips that follow in this chapter on how to implement this rule are very valuable. This is what got me hooked on the rules in this book.
The 50 rules are divided into 4 parts - Golden Rules to Guide your Thinking, to Guide your Effectiveness, to Guide your Marketing Materials, and to Guide your Actions. My favorite rule is part 4, it is rule # 41: 'It is wise to aim to be first in line when your prospect buys, but it is more profitable to be second in line'. When I thought of the number of times that my primary choice of product or service was not able to provide good enough quality that I ended up becoming a loyal customer of my second choice is what made me take notice of this rule. In this chapter, 20 tips are shared that help take advantage of this long term strategy that is difficult for most Guerrillas that are strapped for cash.
Bottom line - if you have enjoyed some of the other books in this series, you won't be disappointed with this one. Good luck!
a new love.......2002-09-05
It used to be that I couldn't put this book down. It was on point and insightful and really helped me start my business. But that was before a friend handed me Guerrilla PR Wired by Michael Levine. It was brilliant and current and the methods were spot on. Theories such as the Magoo Theory helped me to really zone in on why certain techniques work and why others don't. I couldn't go back to Guerrilla Marketing Excellence after that.
Guerrilla Marketing Excellence.......2001-03-08
This is one of my all time favorite marketing books. I often refer to it time and time again. A MUST read for every business owner, manager and entrepreneur!...
I made miracles happen using this book.......2000-04-23
This book as well as the other Geurrilla marketing books by Levinson adjusted my entire concept of thinking as a businessman and I made miracle happen as a result. Levinson really sifts out a lot of nonsense of marketing tactics, and gives you one atomic weapon after another to really launch an effective attack on the marketplace and hold a position. It was a book of continuous eureka's for me as I read. I suggest keeping a notepad handy as you read because your bright ideas will begin to explode one after the other and you will want to record them for later use. This book is entirely loaded with data. I recommend it for everyone with a desire to be successful in business.
Book Description
When Guerrilla Marketing was first published in 1983, its edgy approach helped it shoot to the top of bestseller lists. The book was a breakthrough for small businesses and has since yielded several classics bearing the immediately recognizable, Guerrilla name.
Now, at long last, Jay Conrad Levinson has teamed up with two high-profile PR execs - Rick Frishman and Jill Lublin - to produce GUERRILLA PUBLICITY: Hundreds of sure-fire tactics to get maximum sales for minimum dollars
The PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.
This powerhouse work also includes:
Inside information on how to make friends in the media
Simple ways to get others to spread the company's message
Sample press releases and media kits-"Guerrilla" style
Customer Reviews:
Excellent Reference.......2007-07-22
This is one of my dog-eared, marked up books. I come back to it time and again to check strategies, look for new ideas and test tactics. You don't have to do everything at once. Just pick a tip or approach, follow through and measure your results. You'll find that many of these timeless practices fit the Internet-age, as well.
A Must for every small business person!.......2007-07-14
I can't say enough good things about this book. I have most of the Guerilla marketing books, but this was a real must for me. Having a limited budget to get exposure, Levinson helped me take my company and my authors to the next level of success.
I look forward to continued success under the guidance of Mr. Levinson and his Guerilla Books.
A Derek Sivers Recommedation.......2007-06-01
Derek Sivers said: "Get this or die in obscurity!" So I did.
You really only need this one book to get started........2006-02-03
It doesn't matter what your industry, product or service may be, the rules of PR are still the same and Guerilla Publicity does a fabulous job of starting at the very beginning and taking you step by step through everything you need to know; from writing outstanding press releases, to managing media lists to the absolute importance of following up once you have sent your kit out. I use this book as my PR bible, just last night I picked it up and flicked through for a refresher course. Not only does it provide the information but also the enthusiasm needed to launch a PR campaign and is a wonderful resource to keep on your shelf.
Review by Irene Watson, author of "The Sitting Swing.".......2005-11-12
The authors give the reader an insight to what to do next. A must read for anyone that needs publicity. Easy to read, but at the same time gives inspiration on taking the next step.
Book Description
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe. His concepts are so successful that he has sold over 14 million books on the subject (in 41 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this "from scratch." That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches. So, what then, is Guerrilla Marketing all about? Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn: "Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas viewmarketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. "The three key words in that paragraph are every, repeat, and referral. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts. How is Guerrilla Marketing different from traditional marketing? "Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing: " Jay then goes on to list 18 things that separate guerrillas from "mere mortals." (See below for info on this new book - it's recognized as his most powerful work yet.) So, how then, does this information apply to those of us marketing on the Internet? Far more than you think! The Internet is not just a new guerrilla battlefield - it's the ultimate guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business. And there are clearly two factors that have influenced this more than anything: 1. The Internet 2. Guerrilla Marketing Ever wonder why big businesses are totally blowing it online? Because they are not guerrilla thinkers! These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!) So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it. Here's thedefinitive place to get started - where you will find an easy to follow step by step plan for launching a "guerrilla attack."
Download Description
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If you had some special knowledge that allowed you to rise to the top of your field, would you want this information to be made public? Of course not! The balance of power was dramatically upset by a maverick marketing genius named Jay Conrad Levinson - a man who is arguably the most respected marketer in the world. He is the man who coined the term "guerrilla marketing" and introduced these secrets to the average Joe. His concepts are so successful that he has sold over 14 million books on the subject (in 41 languages), his books are required reading in the most respected MBA programs in the world, and he is now the most widely read and respected author of business books in the world. And Jay did all this "from scratch". That is, the success of the "Guerrilla Marketing" brand is a testament to the very principles Jay himself teaches. So, what then, is Guerrilla Marketing all about? Let's take a segment from Jay's new book "Guerrilla Marketing for the New Millennium" to learn: "Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. "The three key words in that paragraph are every, repeat, and referral. If your marketing is not a circle, it's a straight line that leads directly into Chapters 7, 11, or 13 in the bankruptcy courts. How is Guerrilla Marketing different from traditional marketing? "Guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. Eighteen factors make it different from old-fashioned marketing:" Jay then goes on to list 18 things that separate guerrillas from "mere mortals." (See below for info on this new book - it's recognized as his most powerful work yet.) So, how then, does this information apply to those of us marketing on the Internet? Far more than you think! The Internet is not just a new guerrilla battlefield - it's the ultimate guerrilla battlefield. There have been more small business mega-success stories in the last 5 years than in the combined history of business. And there are clearly two factors that have influenced this more than anything: 1. The Internet 2. Guerrilla Marketing Ever wonder why big businesses are totally blowing it online? Because they are not guerrilla thinkers! These big bloated bureaucracies are sluggish and set in their ways. This means that someone like you can step in and out-maneuver them. (More and more big businesses are turning to small business entrepreneurs to teach them how to market online - the tables have turned!) So, start thinking like a guerrilla right now. You have the advantage - all you have to do is take it. Here's the definitive place to get started - where you will find an easy to follow step by step plan for launching a "guerrilla attack".
Customer Reviews:
Guerrila Marketing for the New Millennium........2007-04-09
This book has excellent marketing suggestions and I highly recommend it.
Good basics, not much detail.......2007-01-16
This book gives you a good primer in thinking about marketing, and seeing the marketing aspect to everything you do. Great lists to get you looking at many aspects of your business, but not a lot of detail about implementing each step. A good start for someone thinking about more effective marketing.
Get the Skinny on Guerrilla Marketing.......2006-12-23
136 pages of just the facts on Guerrilla Marketing. No fluff, no frills just what I needed. 'Guerrilla Marketing for the New Millennium' is quite literally a blueprint for business immortality. You've got to have it! It is in my arsenal.
Lists, Bullet Points..........2006-06-01
This book has 136 pages and the font size is twice as big as in normal books. Very little information.
Want to know 100 marketing secrects? Answer is a list of 100 words without any further explanation. In the end of each chapter there is the same lists again in a check list form so that you can see if you're using all the tricks...
Book Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Customer Reviews:
more dinasours.......2002-09-05
This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure.
Excellent book.......1999-10-03
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
Totoal outstanding for a british market.......1998-07-06
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.
It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.
Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
Book Description
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Customer Reviews:
guerrilla PR: how you can wage an effective publicity campaign.......2005-09-30
even though his book was written (1993) before the internet was a way to communicate and advertise, this book shows that determination and follow through are very important in public relations.
Informative.......2005-06-17
I think that Guerrilla PR is a great book for anybody that is looking to learn about the field of public relations. I am relatively new to the field, and I feel like I learned a great deal from reading this book. The author writes in a very comfortable style, as if he is having a conversation with you. There is a lot of warmth and humor in the writing. And my favorite thing about the book is how the author always made sure to give examples in order to further illustrate what he is talking about. If you are curious at all about the world of PR, this book is a great place to start.
Good Travel Reading.......2005-01-22
I'm scared to fly so I took this book on a plane with me when I had to visit my grandparents in Winnipeg. It immediately transported me to the wonderful and magical world of public relations!!! I soon forgot I was on a plane, and suddenly I felt like Colin Farrell's character in Phone Booth--you know where that guy held him hostage on the phone to make him repent for his sleazy ways. I especially like how the guy called Farrell out for claiming to be this big shot PR guy with all these connections, but actually he had no real connections at all. I also visited the wonderful olden days of PR like in the movie Sweet Smell Of Success where Tony Curtis is the PR man. Whenever he walks into a room, people cannot hide their contempt for this scumbag. I like at the end how he ends up getting the stuffing kicked out of him.
I arrived in Winnipeg safely all thanks to Michael Levine and his book about what sleazy liars PR people are.
Contradicts Most Teachings.......2004-04-26
I have taken several courses on public relations in school. Most of what Michael Levine teaches is totally opposite of what several of my professors have taught me. In all fairness to Levine, perhaps the practices described in his book were sufficient way back when the book was written, but the world has changed quite a bit since then, and the pace of Public Relations has changed along with it. I understand he wrote a follow-up book called Guerrilla PR Wired which pertains to using the internet as a valuable PR tool, but I know that using his outdated techniques, even with the help of the internet, would still not be the least bit helpful. I certainly would not recommend this book to other students who are preparing for a career in the field of PR.
Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity.......2004-04-20
Michael Levine tells it like it is in how to put together a PR and Publicity Campaign. He knows what he talks about - no theory here. Any business or person seeking to promote themselve through the power of the media - should grab this book - ASAP!
I have dozens of books and tapes on PR and Publicity and this is at the top - my main reference when I want to put together a PR campaign for my business. All I know is that it works - hands-down.
Books:
- Healthcare Finance: An Introduction To Accounting And Financial Management
- How to Start a Magazine
- How to Win Friends & Influence People
- How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
- Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
- Information Dashboard Design: The Effective Visual Communication of Data
- Information Systems Today: Why IS Matters (2nd Edition)
- Information Theory, Inference & Learning Algorithms
- Managing IT as a Business: A Survival Guide for CEOs
- Marketing Management (12th Edition) (Marketing Management)
Books Index
Books Home
Recommended Books
- The Elements of Style, Fourth Edition
- Little House
- Financial and Process Metrics for the New Economy
- How It Feels to Have a Gay or Lesbian Parent: A Book by Kids for Kids of All Ages
- Managing Bank Risk: An Introduction to Broad-Base Credit Engineering
- Plain Jane: A Novel of Jane Seymour
- McGuffey's Eclectic Readers/Boxed
- Money Doctors, Foreign Debts, and Economic Reforms in Latin America from the 1890s to the Present
- Language And Culture: Global Flows And Local Complexity
- Mauve Desert
General
| Business & Investing
| Subjects
| Books
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits
Guerrilla Marketing Weapons: 100 Affordable Marketing Methods
The Guerrilla Marketing Handbook (Guerrilla Marketing)
48 Days to the Work You Love
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
