Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Average customer rating: 5 out of 5 stars
  • Joe is AMAZING!
  • Buy this book
  • Wow - tremendous book
  • One of the best books on crafting mouthwatering copy ever written!
  • Ditto
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Joseph Sugarman
Manufacturer: Delstar Pub
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Mail OrderMail Order | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
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ASIN: 1891686003

Customer Reviews:

5 out of 5 stars Joe is AMAZING! .......2007-04-05

I have never been so impressed by a copywriter
like I have been with Joe. I saw him speak a long
time ago at a Mark Joyner event and bought this
book. I have had it by my side ever since.

I couldn't recommend it enough!


Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

5 out of 5 stars Buy this book.......2007-01-05

Of the dozens of books I have read on the subject this one is the only one that I feel was well worth the purchase price.

Ideas backed by facts not opinions.

5 out of 5 stars Wow - tremendous book.......2007-01-03

I think it was about the second chapter, maybe earlier where he mentioned the 'magic stat thermostat'. Well, back when I was a kid in the early 80's (read like 10 years old), my dad used to get tons of mail order catalogs (like Hemmachler, sharper image, etc...), and liking technology at a young age, I used to look through them. Well, JS&A must have been one of them as well, as I specifically remembered this ad! I recalled the ad tearing the product to shreds before recommending it (I even remebered what the thing looked like). It was that substantantial, that as a 10 year old (roughly), I recalled it today. At the same time, I recalled another ad that I thought was odd - some handheld game that was supposed to be some big conspiracy. Sure enough, that was one of his ad examples at the end of the book.

This alone should be a testament to exactly how powerful his ads are. Not too mention, his writing style as an educator in the field of written ads is astounding - I could not put the book down.

Although geared toward catalog sales, the techniques clearly can apply to the web as well. So, if you are interested in selling anything - order this book now!

5 out of 5 stars One of the best books on crafting mouthwatering copy ever written!.......2005-09-14

Joe Sugarman is a copywriting and marketing genius.

Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques.

During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets".

As far as I can tell, Joe has shared every last one of those million dollar secrets in this must have manual.

This one is a "no brainer". Buy it. Read it. Use it.

5 out of 5 stars Ditto.......2005-08-06

After reading all the 5 star reviews I have nothing to add. I agree this is an excellent book.
The Sales Bible: The Ultimate Sales Resource, Revised Edition
Average customer rating: 4.5 out of 5 stars
  • same old stuff
  • A Definate "Must Have" Book
  • Great resource for sales and marketing
  • Awesome Book - Inspirational Author
  • If you dont have this... your stuck in the 80's and you wont sell!
The Sales Bible: The Ultimate Sales Resource, Revised Edition
Jeffrey Gitomer
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0471456292

Book Description

Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback
Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program. Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:
* How to make sales in any economic environment
* Twenty-five ways to get that most-elusive appointment
* Top-down selling
* How to fill the sales pipeline with prospects ready to buy
* How to use the right questions to make more sales in half the time
This book is everything its title claims to be.
Jeffrey Gitomer (Charlotte, NC) is a world-class authority on sales and customer loyalty. He leads over 125 training programs and annual sales meetings for companies like IBM, AT&T, Coca-Cola, Caterpillar, Miliken, GE, Carlsburg, and Cintas. He writes the popular syndicated weekly column "Sales Moves," read by more than 3.5 million people across the United States and Europe. And his award-winning Web sites (gitomer.com and trainone.com) and his weekly e-zine (sales caffeine) feature every element of selling from making assessments to weekly articles, free sales tips, and streaming video sales training.

Customer Reviews:

1 out of 5 stars same old stuff.......2007-09-27

No new information. The man has written 7 books on the same subject. I learned nothing my 20 years of actual sales experience did not already teach me. I was hoping for more than suggestions on how to "out fox" prospects. Nothing really useful here.

5 out of 5 stars A Definate "Must Have" Book.......2007-09-18

If you don't have this book on your shelf, get it!

The Sales Bible is definitely one of the most comprehensive books written for sales people. It is a fun read and Gitomer uses different fonts and bolding to give you a feel of the author's sense of humor and style of "ranting".

This book covers it all; cold calling, networking, the sales process, handling objections, questioning, trade show strategies, 30 second commercial development to name only a few key elements, skills and processes of selling. This only skims the surface. The lay out is simple and the table of contents is detailed for easy reference.

This book is full of proven sales strategies, tactics and techniques that work. Even though this book is a few years old, it still comes out on top as The Ultimate Sales Resource today.

If you are looking for a resource book that contains many sales secrets - this is the book to buy. It will make it to your "favorite's" section in your personal library.

Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success

5 out of 5 stars Great resource for sales and marketing.......2007-09-16

This book has been very helpful in my venture into marketing our new product. The content is really geared toward sales people. Jeffrey Gitomer is a well-seasoned sales person and offers great advice and personal experience in his trek down the road of sales. His book deals with cold calls, followup, what to do and what not to do, and how to approach sales from a more friendly and uninhibiting direction, among much else. GREAT RESOURCE!!!

5 out of 5 stars Awesome Book - Inspirational Author.......2007-07-22

I love this book, it is a must have for all sales professionals. I can't believe Jeffrey isn't already 5x as popular as he is. His articles should be in every business publication in America. I am looking forward to meeting him this September when he is in Boston.

[...].

5 out of 5 stars If you dont have this... your stuck in the 80's and you wont sell!.......2007-06-08

The sales bible is the bible of sales... no joke... no compromise... its really the new way of selling that has changed from the 80's to 2000! Get this or you will really fall behind!
The Musician's Atlas 2007 (Musician's Atlas: The Ultimate Resource for Working Musicians)
Average customer rating: Not rated
    The Musician's Atlas 2007 (Musician's Atlas: The Ultimate Resource for Working Musicians)

    Manufacturer: Music Resource Group
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Reference | Music | Entertainment | Subjects | Books
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    ASIN: 0966936876

    Book Description

    The Musician's Atlas, the best-selling contact and networking directory, is created especially for musicians and others to connect with fans and music business professionals. Completely updated for 2007, this ninth edition includes 15,000+ U.S. and international contacts in more than 28 categories, including club talent buyers; college and festival bookers; commercial and college radio programmers; promoters and publicitists; film and TV music supervisors; distributors; marketing services; and other essential contacts. Highlights of this edition include more than 800 new performance opportunities; song contests and CD compilation contacts; and e-commerce services.
    Business: The Ultimate Resource
    Average customer rating: 4.5 out of 5 stars
    • Enjoyed. Good read
    • Not bad
    • Incomplete Geography
    • Great Detail...A bit Dry...
    • Size Does Matter.........
    Business: The Ultimate Resource

    Manufacturer: Perseus Books Group
    ProductGroup: Book
    Binding: Hardcover

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    4. Ten-day MBA, The, Rev.: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools Ten-day MBA, The, Rev.: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools
    5. Best Practice: Ideas And Insights From The World's Foremost Business Thinkers Best Practice: Ideas And Insights From The World's Foremost Business Thinkers

    ASIN: 0738202428

    Book Description

    An unparalleled compendium of incisive essays, lively biographies, and authoritative and up-to-date source materials, Business is an operating system for your whole business, and includes:

    --Original best-practice essays from over 150 of today's thought leaders
    --Profiles of the 100 most influential business pioneers and management thinkers
    --Summaries of the 70 most important business books of all time
    --Over 300 practical checklists, covering all areas of management and career development
    --A first-class world business almanac covering more than 150 countries, all 50 US states, and 24 industries
    --A jargon-free dictionary of 6,000 business terms
    --An extensive list of 3,000 information sources (books, journals, Web sites and organizations), covering 115 topics

    "Could there be a business intelligence -- a set of abilities that dismantle those truly outstanding in the world of commerce? Could business intelligence be the mark of outstanding individual performers, as well as the building block of the best-performing companies?"
    --From the Introduction by Daniel Goleman

    Business: The Ultimate Resource offers unique access to the expertise and ideas that will drive global commerce and the art of management in the twenty-first century. Unmatched in scope and depth, and guided by a team of eminent advisors and editors, Business will become the "operating system" for any organization or anyone in business -- the infrastructure that drives ideas and action. Business illuminates the state of the art in business thinking and practice today, and will serve as the essential guide for seasoned executives, up-and-coming managers, entrepreneurs, consultants, administrators, educators, and students alike.

    Much more than a reference, Business provides fascinating perspectives on the culture of business, which is arguably becoming the most potent force in society around the globe. The centerpiece of Business is a collection of over 150 original essays and thought pieces, commissioned especially for this volume from among the world's most dynamic business authors. From Warren Bennis on the four critical aspects of leadership to Charles Handy on the future of business to Peter Bernstein on the case against the long run, readers will learn what's on the minds of today's thought leaders. Business also includes colorful, and often surprising, biographies of the pioneers who have left their indelible marks on the business landscape: from the larger-than-life "robber barons," such as financier J.P. Morgan and oil tycoon John D. Rockefeller, to today's high-tech and media titans, Bill Gates and Martha Stewart; from the groundbreaking research of W. Edwards Deming on quality and Abraham Maslow on psychological needs to today's high-profile strategy gurus, Gary Hamel and Rosabeth Moss Kanter.

    Every page of Business is filled with information, inspiration, and application. For example, the management library section illuminates the most influential business books of all time, including Sun Tzu's timeless The Art of War, Alfred P. Sloan's My Years with General Motors, and James Champy and Michael Hammer's controversial bestseller, Reengineering the Corporation. Over 300 checklists, covering every aspect of management, offer a wealth of practical guidance for anyone who works: essential strategies for tackling virtually every challenge, from managing stress on the job to reading a balance sheet to making the most out of performance appraisals. With detailed industry overviews, an extensive dictionary of business terms, and a world-class almanac of facts and figures, Business has something for everyone.

    Let the collective wisdom of generations of trailblazers be your guide to achieving business literacy -- a working knowledge of the key thinking, writing, people, and trends that define business today -- and ultimately the business intelligence to thrive in a world of complexity and possibility.

    Customer Reviews:

    5 out of 5 stars Enjoyed. Good read.......2006-01-23

    Picked up on a lot of great new concepts in business enterprise. The entrepreneurial parts
    are sound. A good read.

    4 out of 5 stars Not bad.......2005-07-11

    I loved reading this book. Was excellent reading during the 4th of July.

    3 out of 5 stars Incomplete Geography.......2004-01-13

    This book contains a "World Business Almanac" with significant information on all countries of the world - all countries, that is, except Madagascar! Imagine my surprise having bought this book as a general resource and being able to find out economic and other information on all countries, including North Korea and Cuba, but to find Madagascar missing!

    4 out of 5 stars Great Detail...A bit Dry..........2003-07-04

    I enjoyed this book, and I think it will have great value for anyone who wants to learn more about Business. On the other hand, for those of us who are entrepreneurs, or have the spirit of creating, the book is a little dry. But still recomended.

    Jabu Studio
    www.jabustudio.com

    5 out of 5 stars Size Does Matter................2003-06-24

    This book is massive and holds a wealth of information unsurpassed by any management/business book I've encountered. The layout is exceptional and is unassuming as it's driven by icons and clearly organized. The book has a top-notch advisory board. The little extras listed under "For More Information" such as websites and books are invaluable. They've done all the legwork for you. Also, each section highlights possible application of the concept discussed in a section called "Making It Happen" and the numerous management checklist make this book very applied. If there is a lacuna in your knowledge base it will surly be filled with Business the Ultimate Resource. Additionally, the bios and details of business gurus are helpful in understanding what it takes to be successful in a global market. Yes, this book does have a global perspective from illustrating the Japanese methodology of Kaizen to business opportunities in Mozambique. So, if you are looking for an exceptional reference book that overshadows Leo Tolstoy's War and Peace by 670 pages this is it!
    Business: The Ultimate Resource (Business : the Ultimate Resource)
    Average customer rating: Not rated
      Business: The Ultimate Resource (Business : the Ultimate Resource)

      Manufacturer: Basic Books
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Business Life | Business & Investing | Subjects | Books
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      ASIN: 0465008305

      Book Description

      Now revised and fully updated, the second edition of the acclaimed one-stop reference tool for business literacy in the twenty-first century

      The "Business Bible" that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the business world today. This one-ofa- kind reference guide offers readers a portable M.B.A. between two covers without the expense of tuition, the trouble of entrance exams, or the struggle of making it to classes on time. As business is arguably the most potent force in society today--CEOs wield more power and influence than political leaders, trade of goods and services spreads cultural values around the globe, even the rules of commerce increasingly govern the administration of our educational, nonprofit, and social institutions--it is more important than ever that professionals from all walks of life understand its language and its theories. Business: The Ultimate Resource captures the state of the art in business today, and the extensive revisions and additions make this second editionthe undisputed reference for anyone in the field. The additional material includes 30 new articles from authors such as Michael E. Gerber, Howard Rheingold, and Francis Fukuyama; the Management Library is 40 percent new with 39 articles, including "The Tipping Point" and "Barbarians at the Gate." Moreover, everything else--from the Actionlists to the Dictionary-is fully updated to reflect the latest in business knowledge. Business is the gold standard of insight and information for executives and managers, entrepreneurs, administrators, educators, and students alike.
      The Ultimate Resource 2
      Average customer rating: 4 out of 5 stars
      • Simon research is revealing and a joy too study!
      • Stick to the arguments
      • What would Simon say now?
      • Simon would still win today
      • Are you kidding me?
      The Ultimate Resource 2
      Julian Lincoln Simon
      Manufacturer: Princeton University Press
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      TheoryTheory | Economics | Business & Investing | Subjects | Books
      Natural ResourcesNatural Resources | Economics | Business & Investing | Subjects | Books
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      ASIN: 0691003815

      Amazon.com

      Julian L. Simon is the world's greatest contrarian. The Ultimate Resource 2--an update, not a sequel, despite the title--skewers the sacred cows of environmentalism, population control, and Paul Ehrlich. In the contest between resource scarcity and human ingenuity, Simon bets the farm on the ability of intelligent people to overcome their problems. Thankfully, he is not a theorist. This book lays out convincing empirical evidence for Simon's prediction of a prosperous future. The key to progress is not state-run conservation programs, he says, but economic and political freedom. Only then can talented minds properly apply themselves to our earthly dilemmas.

      Book Description

      Arguing that the ultimate resource is the human imagination coupled to the human spirit, Julian Simon led a vigorous challenge to conventional beliefs about scarcity of energy and natural resources, pollution of the environment, the effects of immigration, and the "perils of overpopulation." The comprehensive data, careful quantitative research, and economic logic contained in the first edition of The Ultimate Resource questioned widely held professional judgments about the threat of overpopulation, and Simon's celebrated bet with Paul Ehrlich about resource prices in the 1980s enhanced the public attention--both pro and con--that greeted this controversial book.

      Now Princeton University Press presents a revised and expanded edition of The Ultimate Resource. The new volume is thoroughly updated and provides a concise theory for the observed trends: Population growth and increased income put pressure on supplies of resources. This increases prices, which provides opportunity and incentive for innovation. Eventually the innovative responses are so successful that prices end up below what they were before the shortages occurred. The book also tackles timely issues such as the supposed rate of species extinction, the "vanishing farmland crisis," and the wastefulness of coercive recycling.

      In Simon's view, the key factor in natural and world economic growth is our capacity for the creation of new ideas and contributions to knowledge. The more people alive who can be trained to help solve the problems that confront us, the faster we can remove obstacles, and the greater the economic inheritance we shall bequeath to our descendants. In conjunction with the size of the educated population, the key constraint on human progress is the nature of the economic-political system: talented people need economic freedom and security to bring their talents to fruition.

      Customer Reviews:

      5 out of 5 stars Simon research is revealing and a joy too study!.......2006-08-02

      The engineering process for forecasting scarcity is as follows: 1. Estimate the presently known physical quantity of the 2. Extrapolate the future rate of use from the current use rate; and 3. Subtract the successive estimates of use in from inventory.

      The economic process for forecasting is as follows: 1. ask whether there is any convincing reason to think that the period for which you are forecasting will be different from the past, going back as far as the data will allow; 2. if there is no good reason to reject the past trend as representative of the future as well, ask whether there is a reasonable explanation for the observed trend; 3. if there is no reason to believe that the future will be different than from the past, and if you have a solid explanation for the trend-or even if you lack a solid theory, but the data are overwhelming-project the trend into the future.

      There is a wide disparity between engineering and economic forecasting. "Prediction is always a leap of faith; there is no scientific guarantee from past to future. The correctness of an assumption that what happened in the past will similarly happen in the future rests on your wise judgment and knowledge of your subject matter." "A prediction based on past data is sound if it is sensible to assume that the past and the future belong to the same statistical universe, that is, if you can expect conditions that held in the past to remain the same in the future. Ask yourself, "have conditions changed in recent years in such manner that the data on natural resources generated over the many past decades are no longer relevant."

      The costs of natural resources have been steadily declining. Another way of thinking about costs is the proportion of ones total income to get them. This measure reveals a steady decline. "This trend makes it clear that the cost of minerals-even if it becomes considerably higher, which we have no reason to expect-is almost irrelevant to our standard of living, and hence an increased scarcity of mineral is not a great danger to our peacetime standard of living.

      World reserves do not go down they even go up. The anti-intuitive conclusion is that even as we use coal and oil and iron and other natural resources, they are becoming less scarce.

      As soon as information about an impending scarcity becomes known and accepted, people begin buying the commodity; they bid up the present market price until it reflects the expected future scarcity. In 1973, Japanese overreacted to OPEC supply manipulation. "The Japanese, and above all Japanese officialdom, were seized by hysteria in 1974 when raw materials shortages were cropping up everywhere. They bought and bought and bought (copper, iron, pulp, sulfur, and coking coal). Now they are frantically trying to get out of commitments to take delivery, and have slashed raw materials imports nearly in half. Even so, industrial inventories are bulging with high-priced raw materials." Japan paid heavy for the blunder. Mineral resources will not rise in real price but only adjust for inflation.

      The prophecies of "Limits to Growth" are false. Interestingly, China attempted to control growth resulting in millions starving. The Chinese chose to start having babies. The Chinese government responded with force and implemented a policy of one child per family. A political scientist discussing the relationship of resources to national security refers to the "incontrovertible fact that many crucial resources are nonrenewable". "The assumption of finiteness indubitably misleads many scientific forecasters because their conclusions follow inexorably from that assumption. Limits to Growth gives this false doctrine, "The world model is based on the fundamental assumption that there is an upper limit to the total amount of food that can be produced annually by the world's agricultural system". John Maynard Keynes doctrine of diminishing returns implied an assertion impending scarcity in Europe. "Law of diminishing returns" fails because there is no law that compels cost to rise. Technology advancements mitigate the effects of diminishing returns when applied to costs.

      Price is the key. Low prices cause innovation. Innovation reduces inefficiency. Increased efficiency improves discovery of new resources or a substitute process or commodity: Kerosene for oil, electricity for steam, and possibility hydrogen for hydro. Future generations will be better off for the discovery. Heighten scarcity causes prices to rise. The higher prices present opportunity and prompt investors and entrepreneurs to search for solutions. In a free society solutions are eventually found.

      Infinite resource. "Even if energy is the relevant constraint for fabricating new kinds of raw materials, on would need to take into account, at the very least, all the mass/energy in the solar system. This amount is so huge relative to our use of energy, even by many multiples of the present population and many multiples of the present rate of individual use, that the end of the solar system in seven billion years or whenever would hardly be affected by our energy use now."

      Man has a strong propensity towards creation rather than destruction. We can expect a positive preponderance of creativity over our exploitative activities. We are not at a turning point of destruction. Instead there is a reliable long-term pattern of non-scarcity exists.

      The "Population Bomb" is erroneous, "the battle to feed all of humanity is over. In the 1970s the world will undergo famines-hundreds of millions of people are going to starve to death". Food production is so complete that if government subsidies did not artificially hold up the prices then food prices would drop to lower levels. More food is grown on less land and with less labor. Erosion losses are mitigated, as farmers move towards flat land agriculture. Flat land is farmed using large equipment, automated irrigation systems, and better fertilizers. Economy of scale increases supply. Food production in the US could be immediately enlarged if the government stopped paying farmers to keep idle land. The price of wheat has fallen adjusted for inflation even as the world demand for wheat increased. "Food supply increased because of agricultural knowledge resulting from research and development that was induced by the increased demand, together with the improved ability of farmers to get their produce to market on better transportation." All-important historical trends point towards cheaper food. Famines were caused by government policies: 1958 Chinese famine (30 million died) and 1930s Ukranians (7 million died), and Africa and Somolia distribution breakdowns and warlord profiteering. In 1991, China had reversed its scarcity problems and was shipping grain and meat to the Soviets. India can vastly improve its food production and seek to match Japan and Taiwan food production levels. Better storage would reduce waste to pests by 15-20 percent. In short run costs increase, but in the long run population pressures reduce costs.

      Hydroponics is sufficiently practical that one supermarket has built a 10,000 sq ft vegetable garden. Phytofarm in Dekalb, Illinois produces mainly lettuce and other garden vegetables in a factory measuring 200 by 250 feet, at a rate of a ton of food per day, enough to completely feed 500 to 1000 people. Energy from artifical light is the key raw material in state-of-the-art hydroponics. Even at present electricity costs, PhytoFarm is profitable, and its food prices are affordable at ordinary American incomes. The entire present population of the world could be supplied with a square area about 140 miles on a side. Phytofarm techniques could feed a hundred times the world present population, say 500 billion people, on 1 percent of present farmland.

      Fish farms have begun to produce at or near competitive prices. The main obstacle to a rapid increase in aquaculture costs and hence is that wild fish are too cheap to invite competition. Aquaculture capacity can be expanded almost indefinitely.

      We believe too much bad news. We need to have more faith in free markets and innovation. Land is almost irrelevant to food production.

      The sharp rise in the 1970s provides an illustrative case history of government intervention in the energy market. Conventional experts predicted a continued rise to say $3 a barrel by 1990s. The 1979 OPEC prices rise were the result of cartel agreements and not extraction cost increases. If one wants to know about he world's capacity to produce oil, the appropriate indicator is the cost of production and transportation and for oil the cost remains a small portion of the production costs. During the energy crisis the cost of oil did not raise at all and it remain 1 percent of the selling price of crude. The energy prices to the consumer had been falling continually. In the face of world-wide surplus of oil, Saudi Arabia and several other OPEC nations cut their oil production by 10 percent. "Still another waste due to false energy scares was the $15 billion thrown away on the development of synthetic fuels." "Government price-regulation system had the effect of supporting the OPEC cartel's price-fixing power and subsidizing member countries operations". The government measures harmed the consumer causing short-run shortages and long-run diminishing supply.

      When OPEC boosted the price of oil in 1973, the price of uranium began to jump from $8 to $53 a ton within three years. This meant that Westinghouse might accrue losses of perhaps $2 billion. At the same time Gulf Oil together with the Canadian government and other producers of uranium got together to keep the price of uranium high.

      3 out of 5 stars Stick to the arguments.......2006-03-26

      One reviewer below, apparently without any pause to shift gears manages to write:

      "The poor quality of the critics' arguments, along with their ad hominem attacks, reveals why environmentalist doomsaying is a sad, pathetic, quasi-religion that bitterly opposes examining the facts."

      Assuming he or she knows what 'ad hominem' means, this shows just how hard it is to stay objective when the stakes are so high.

      Sebb

      2 out of 5 stars What would Simon say now?.......2005-11-06

      Julian Simon won a famous ten-year-long bet with Paul Erlich regarding the prices of certain resources in the 1980's, which Simon predicted would decline in real terms. If Simon hadn't died a few years ago and he had made a similar set of bets with someone starting in 1995 for resources like Atlantic cod, copper, nickel, natural gas in North America and petroleum, by 2005 he would have lost, and spectacularly so. Apparently Simon's model for "unlimited" resources has begun to break down. The increasingly strained world oil supply shows that throwing more ingenuity and money at a resource problem can't always solve it. For example, despite having access to petroleum and natural gas from the North Sea, with the double-digit decline in North Sea output the British government has plans for _rationing_ fossil fuels this winter (2005-06) in the event of prolonged frigid weather.

      And why do people keep referring to the Simon/Ehrlich bet any way? It doesn't follow from that contest that things haven't gone awry now.

      As for the reviewer who blames government regulations and environmentalists for our current resource constraints, consider the following:

      1. The world consumes a billion barrels of oil every 12 days or so at the current rate, up by 20 percent from a decade ago. If environmentalists and government regulators have tried to interfere with the growth of this flow of petroleum, they have clearly failed.

      2. Much of our oil comes from parts of the world with few or no environmental restrictions. Even within the U.S., people along the Gulf Coast live with a level of petroleum-derived pollution and environmental damage that the rest of the country wouldn't tolerate.

      3. Evolutionary psychologists will tell you that when people experience economic anxiety, they often blame other tribes for the resource problems they helped to cause themselves. If you feel anxious about having to pay twice as much for natural gas or gasoline as you did a couple years ago, look in the mirror for the reason instead of blaming caricatures from the Right's demonology.

      5 out of 5 stars Simon would still win today.......2005-10-16

      If you examine the history of all "resources" you discover that they do become cheaper and more abundant over time. Why? In the better book, The Unltimate Resource, Simon goes into much more in depth research and analysis. The human mind is the "Ultimate Resource."

      Lets take one example, copper. Copper was heavily used in the telecommunictions industry as well as in electronics. But the heavier user was in telecommunications. All of the scare about copper running out was nonsense in many ways. But the way that no ideologically driven socialist/environmentalist ever considers is through invention and innovation. The invention of fiber optical cable eliminated millions of tons worth of copper phone lines. Optical cable is made out of sand, the most abundant resource on the planet. We will never run out. Then consider that nano-technology is already working on making a nano fiber that will conduct electricity. Nano fibers are made out of carbon, THE most abundant resource in the universe! As soon as that work is finished, millions of tons of copper overhead electrical and underground cable will be recycled. Coppers price will go down again, and its abundance will increase. Humans continue to do this, create something that has never existed before and increase the abundance of all resources.

      Lets also recognize that it was the discovery of petroleum oil and its production that saved the whales, as it made the whaling fleets obsolete. Wihtin a few years the whaling towns of boston and maine went mostly bust. Whaling was expensive and dangerous. Petroleum oil, not whale oil then became the lubricant of the industrial revolution. Lets think about photography and silver. All film was silver intensive. With the advent of digital photography, now including digital x-rays! All of the silver and all of the chemicals once needed are not needed any longer. This now frees up that resource! Every advance in technology eventually replaces the lower, least productive and least efficient technology. It is an ongoing evolutionary process!

      The difference between Dr. Simon and the green left is one of basic philosohpy. He and those like him believe in humanity and humanities incredible capabilities and the detractors do not. Is the glass half empty or half full is not a cogent arguement as long as one side [the green communists] stops up the mouth of the glass and allows no new water into the glass.

      If you can stop all invovation and sustain humanity then yes, all resources will eventually run out! That is the main point.
      ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

      M. A. Plus "Advanced Atheist"

      < <"Apparently Simon's model for "unlimited" resources has begun to break down. The increasingly strained world oil supply shows that throwing more ingenuity and money at a resource problem can't always solve it." >>

      what bunk!

      What Simon's critics never include in their "devanced" calculus is the factor of government interference in the markets through burdensome regulation. Environmental regulations, prohibitions on drilling, mining etc has caused an artificial shortage in these resources. These Enviro-morons have missed Simon et al's arguement. That given a free market and indivudals left alone to persue their "self" interesst all resources would drop in price and increase in abundance. Simon would win again if "environmentlaly safe" mining, drilling and exploration was allowed in and around the continental united states and throughout the world.

      It is the artifical shortages cuased by enviro-socialism that makes it apear to the intellectually shallow, as if resources are increasing in scarcity and are going up in price.

      1 out of 5 stars Are you kidding me?.......2005-09-23

      More frightening than Simon's non-sensical conclusions are the number of other reviewers who actually buy what Simon says. Here's one example of Simon's gross mischaracterization of scientifically accepted limits to our planet.

      Simon suggests that we have infinite material and energy resources because the earth is an open system. Wrong! The earth scientifically accepted to be a closed system materially (save the odd meteor). This means that matter on earth is finite (a word Simon hates), and that it cycles through our ecological and geological systems.

      The earth is an open system in terms of energy, because it receives a steady stream of energy from the sun. However, this in not infinite either, in a practical sense. Sure, we can consider it infinite in the sense that the flow will last billions of years, but the level of the flow is finite. If someone promised you $1000 a month for a million years, you wouldn't be a millionaire. You'd still have to budget that $1000 each month. That's what the earth does with the flow of energy from the sun. Therefore, to achieve sustainability, we must be able to exist with a finite level of material and energy resources.

      Simon responds to this scientific reality by quoting Stephen Hawking about the infinite universe. No argument here. The universe may well be infinite, but the fact that we can't quite comprehend the outer limits of our universe has little bearing on our earthly supplies of energy and drinking water, for example. Simon tries to circumvent scientific reality with academic-sounding slight of hand, and he made a lot of money preaching his "good news" to those who don't want to hear anything else. Don't fall for it.

      Still, this is worth reading just to be aware of the slop that Simon (and Bjorn Lomborg, Simon's predecessor)are trying to pass off as science.
      The Ultimate Training Workshop Handbook: A Comprehensive Guide to Leading Successful Workshops and Training Programs
      Average customer rating: 4 out of 5 stars
      • The Ultimate Training Workshop
      • A mixed blessing
      • Did anyone edit this book?
      • Did anyone edit this book?
      • A must for people in the workshop business!
      The Ultimate Training Workshop Handbook: A Comprehensive Guide to Leading Successful Workshops and Training Programs
      Bruce Klatt
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      Binding: Paperback

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      Customer Reviews:

      5 out of 5 stars The Ultimate Training Workshop.......2007-01-26

      This book has everything one needs to lead successful workshops and training programs, from agendas to evaluations. It gives strategies for designing workshops to meet the needs of the learners. It reviews models and theories of best practices. If you are in the business of providng workshops or training this book is an excellent resource. It has everything you need.

      4 out of 5 stars A mixed blessing.......2001-04-13

      This is the most useful Training book I've come across in a long time. I find myself referring to it often. However, it is in desperate need of editing. It could easily be cut down by 1/3 - and that would make it much better.

      3 out of 5 stars Did anyone edit this book?.......2001-01-06

      It is tragic to find wonderful research compiled into a book wrought with spelling, grammatical, and sentence structure errors. Unnecessary comments by the author makes reading even more tedious. A new edition with a good editor would make this book priceless.

      3 out of 5 stars Did anyone edit this book?.......2001-01-06

      It is tragic to find wonderful research compiled into a book wrought with spelling, grammatical, and sentence structure errors. Unnecessary comments by the author makes reading even more tedious. A new edition with a good editor would make this book priceless.

      5 out of 5 stars A must for people in the workshop business!.......1999-03-05

      "Ultimate" and "comprehensive" are the key words in the title that set this handbook apart from the others. They say it all - over 600 pages of checklists, diagrams, models, and examples covering every topic of the workshop business. And you are given permission to copy pages for personal workshop use! When paging through the book I began to play a game - he must have missed something! Well, whatever it is, I'm still looking...
      Teambuilding: The ASTD Trainer's Sourcebook
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      • Teambuilding
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      Customer Reviews:

      4 out of 5 stars Teambuilding.......2005-10-09

      This book is well organized and full of useful information. Every component of an outstanding workshop is included and at the readers fingertips.

      5 out of 5 stars A true Sourcebook.......2002-01-18

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      For the beginning and advanced trainer alike, this is a wonderful and comprehensive book on teambuilding that can also be easily used by non-training professionals.

      5 out of 5 stars Teambuilding Basics.......2000-07-17

      Excellent book for the novice facilitator as well as the pro! This comprehensive guide takes you through every phase of team development from start to finish. It presents the data in an easy to follow, step-by-step facilitator style. It includes reproducable handouts and slides. An excellent resource for establishing teams! I recommend all of the training guides in the series of ASTD Sourcebooks. I've used them all!
      Creativity and Innovation: The ASTD Trainer's Sourcebook (McGraw-Hill Training Series)
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      Customer Reviews:

      5 out of 5 stars Inspiring.......2001-05-16

      Finding good information on ways to unleash creativity in a spiritual context is easy. Finding a way to sell creativity to businesses is another thing. I particularly liked the way the book encourages you to customize your own training program. In my business I work with a very diverse group of people and businesses which demands that my program also be diverse. I highly recommend this sourcebook.

      5 out of 5 stars Why oh Why didn't I read this sooner!.......2000-10-18

      This book is an excellent resource for developing a creativity program. I enjoyed the structure and the examples offered by this fine text. You can rely on this book for information on other resources within the business creativity context.
      Leadership: The ASTD Trainer's Sourcebook
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      Customer Reviews:

      5 out of 5 stars The ASTD Trainer's Sourcebook: Leadership.......2000-09-20

      This Sourcebook lays out excellent guidelines and training/handout materials for one hour, half day, and full day leadership sessions. Information provided is so in-depth that an entry level trainer could pickup the sourcebook, read over the materials, and present an effective workshop. Excellent for a one person training organization. The materials were released in 1997, and the references are from late 80's, early 90's, so you may want to add more updated reference citings during workshops for credibility. Overall, excellent materials!

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