Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Customer Reviews:
Strategy still solid, examples dated.......2007-03-02
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
Internet Marketing for Dummies.......2007-02-17
This book is okay. It is outdated but well intentioned. If he updated it, it would be fine. If you are a rank beginner, you can still get some use out of it. Some of the other reviews are horrible, but I can't say they are totally justified. I'd very strongly recommend:
"Internet Marketing Secrets: Make a Bundle on the Internet" this is very good book and it will get you started on making REAL money!
GMan
A little outdated..........2007-01-18
They need to revise many of their chapters. Most of the content is completely outdated as it was written in the year 2000/2001. If you buy this book, you won't be able to follow most of the suggestions or go to most of the websites this book refers you to, give or take a couple valuable recommendations that stand the test of time. It's not worth the purchase because it will mislead you.
Instead, look to buy a guide that was published within the past year.
Lacks in valuable content.......2002-11-10
I recently purchased this book so I could get a better edge on marketing my online business. After spending a couple of days reading this book and researching some of the information presented I can conclusively say that this book did not teach me anything that I did not already know.
I will also add that some of the most important areas of Internet marketing were not even focused on for more than a single sentence or paragraph; leading me to believe that the gentlemen that wrote this book are not versed in online business, as much as they are with the brick and mortars.
I would strongly recommend not purchasing this book if you want to learn more about Internet marketing. I'm sure there is a good book out there for this, however I have not found it yet.
Regards,
DK
A hand book and guide you've been looking for.......2000-12-27
Internet Marketing for Dummies Internet Marketing for Dummies is a must read book for any small business person new to online marketing. There's a lot of hype about marketing on the Internet, but the book's authors Frank Catalano and Bud Smith - do not hype your expectations. I knew that Internet Marketing for Dummies was not going to be another "let down" when I noticed that the authors included many of the online marketing resources that I frequent on a daily basis! Catalano and Smith begin their book by explaining that "Internet marketing" is "marketing" but using the Internet - and this is very important to understand. So many businesses want to rush into "online marketing", but don't have any clue about how even to market at all. The fundamentals of marketing, apply online as well as off line. Internet Marketing for Dummies walks the user through a fast over view of the Internet - explaining what AOl is, as compared to full access to the Internet. This chapter is very helpful for the many small businesses that are really not so sure what the Internet is all about. Chapter 2 and 3 of Internet Marketing for Dummies realy lays in to the nitty gritty of marketing, with a consentration in chapter two on developing an "Internet Marketing Plan" I was very impressed that the authors of this book took a whole chapter to also discuss and help the reader decide their domain name. Your business name, may indeed be "Faulkner, Grade and Berkmenstein" - however, you may wan to try out "greatlawyers.com" for a domain name! There's a lot of gems in Internet Marketing for Dummies , such as a nice section on effectively using email as a marketing tool. On page 155, chapter 8, Internet Marketing for Dummies lists "techniques for gathering visitor information" on your Web site. See, Internet marketing is more than "just" Internet marketing, but its a blend of leveraging your own Web site, reaching out to others, adveritising on Web sites, building an email list and etc. Internet Marketing for Dummies is one of those books you just keep as a guide on your desk and refer to daily. After you've launched some successful online marketing campaigns you'll be a pro and can then refine what you've learned in Internet Marketing for Dummies.
Book Description
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
- Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
Download Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Customer Reviews:
I was so lost 'till I found this book!.......2007-09-18
I have been working with websites since 1994. But when I came to edit my first Yahoo store I thought I had gone back in time. I didn't recognize anything, it all looked foreign and I needed to find help quick. Online proved fruitless so I grabbed my keys and heads to the bookstore for "research".
There were a few books there on Yahoo Selling but I found the Index of "Starting a Yahoo! Business for Dummies" easiest to navigate to exactly what I needed. As I scanned the book though I found more areas in which I could benefit. Much more areas than I had realized I could even do with Yahoo! Stores.
If you are lost with Yahoo Stores you will find all of your answers and more in "Starting a Yahoo! Business for Dummies"!
WONDERFUL!!.......2007-08-07
The book is absoultely the best "How To" for Yahoo Small Business on the market! Very clever and quick witted, Rob Snell is amazing. He not only has mounds of information regarding all aspects Yahoo! Stores, he has also helped me a lot personally in emails!
The book gives ideas, and points out common mistakes that i really needed help fixing. This book has helped sales, customer marketing and so much more.
A definate must-buy for any Yahoo! Stores owner.
a great book for any yahoo business owner.......2007-07-28
This book has been a great help in opening my business i still got a lot to learn, but this book gave me a jump start in my knowledge of the monster that is yahoo business. I love the book and recommend it to any one looking for some help, you will find alot in the book and at rob snell web site.
if you need help buy it
A must have for small business owners!.......2007-07-04
After reading this book, I no longer have to guess how to edit my own store! It breaks things down clearly with examples, and pictures.
This is a fantasic book!!.......2007-04-26
I've had a lot of experience with Yahoo stores and there is so much to know and learn when you open one. I bought this book and it was a tremendous help in keeping me on track and not letting me forget about important little tricks. I learned a lot of new things too - I would highly recommend this book to all new store owners, and current store owners who need a great place to start when designing and optimizing their Yahoo stores! Thanks Rob, and thanks Dummies for helping me open my site: [...] - the ultimate in whimsical garden decor and fun unique gift ideas!
Average customer rating:
- Un buen libro para iniciarse en el mundo de los remates
- Enjoyable, Educational and Pretty Dang Entertaining
|
Internet Auctions for Dummies
Greg Holden
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
 General
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ASIN: 0764505785 |
Amazon.com
Want to get rid of those old comic books gathering dust in the closet? Looking for a deal on Beanie Babies? The world of Internet auctions is a fast-paced and glamorous adventure of buying, selling, and bidding. It is as addictive as it is fun. Writer and small business owner Greg Holden lets you in on the secrets of getting the best deals without losing sleep in Internet Auctions for Dummies.
This zany tour of auction e-commerce begins by addressing the basics of getting hooked up to the Net. The book then splashes right into the waters of auction sites, including searches for items you want to sell or purchase, how to arrange for payment and delivery, and what to expect from everyone involved.
Tips, anecdotes, advice, and new terms like "escrow service" filter into your life via Holden's conversational style that reads as though he is just sitting you down over coffee to give you his perspective on the world. Yet he minces no words--each page is packed with site information and the nitty-gritty details you need to make money from collectible action figures, or vice versa.
The CD-ROM that comes with the book has software to help you get connected, like Internet Explorer, as well as specialty software like Auctioneer 3.0 and other tools to see you on your way. Remember, it's not over 'til it's over, and soon you'll be hearing the virtual auctioneer crying "Going, going, gone!" --Rob Lightner
Book Description
Online Auctions Internet Directory Inside!
Discover How to Get the Best Possible Deal — and Protect Your Privacy! From baseball cards and Beanie Babies to Fiesta Ware and folk art, Internet auctions are the easiest way to buy and sell collectibles (or anything else) at a great price. But with today's proliferation of sites and auction types, where do you begin? Internet Auctions For Dummies® cuts through the confusion. With clear advice and eye-opening stories from real-life sellers and bidders, author Greg Holden guides you to the best sites for your particular interests and shows you step-by-step how to get great deals — whether you're buying or selling. Let These Icons Guide You!
- Highlights tips that can help bidders get the best auction deals
- Points out strategies that can help sellers attract customers and maximize profits
- Marks profiles of successful Internet auction bidders and sellers
Valuable Bonus CD Includes:
- Auctioneer 3.0 — Demo version of program that allows you to design and maintain an online auction house
- EveryAuction — An easy to use freeware CGI auction program
- Paint Shop Pro — Evaluation version of popular image editing tool
Shareware programs are fully functional, free trial versions of copyrighted programs. If you like particular programs, register with their authors for a nominal fee and receive licenses, enhanced versions, and technical support. Freeware programs are free, copyrighted games, applications, and utilities. You can copy them to as many PCs you like — free — but they have no technical support System Requirements: 486 or faster PC running Windows 95 or later, Windows NT 4, or 68040 or faster Macintosh running system 7.5.5 or later, 8MB RAM (16MB RAM recommended); CD-ROM drive double-speed (2X) or faster; Internet connection (14,400 bps or faster modem, or network-regular access charges apply).
Inside, find helpful advice on how to:
- Navigate the Web's hottest auction sites — eBay, Yahoo! Auctions, Amazon.com Auctions, OnSale, uBid, AuctionAddict.com, Up4Sale, Auction Universe, The Collectible Exchange, Sotheby's, and more
- Understand the different types of online auctions and the best strategies for buying or selling at each
- Handle credit card transactions, set up escrow accounts, and protect yourself from fraud
- Attract customers worldwide by learning about translation services, customs, and more
- Connect with other collectors who share your interests and locate hard-to-find items
Customer Reviews:
Un buen libro para iniciarse en el mundo de los remates.......2000-06-13
Un muy buen libro para principiantes en el mundo de los remates en internet. Incluye muy buen software para iniciar tu propio sitio de remates online, e incluye una correcta descripcion de las posibilidades de un sitio de remates. Recomendado para principiantes
Enjoyable, Educational and Pretty Dang Entertaining.......2000-05-12
This book is not a dry read! It's pretty engaging. I had never considered the psychology of the auctioner/auctionee - and this guy has captured the online (and live, in-person) auction dynamic and describes it pretty thoroughly (the CD software's nice, too: there are a couple CGI scipts you can use that are documented nicely, along with some .exe's that look fairly easy to cope with). Good insight into the pitfalls that the auction newbie (me) should beware of (what kind of payments to take, make sure service is plenty dang fast, follow up on questions, deal with reputable people, be prompt with payment when buying, etc.) and again, the writer covers not just online auctioning but the live kind. Fascinating. A good read, the kind you can pick up and get something new from each time.
Average customer rating:
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Small Business Internet for Dummies
Greg Holden
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
Management & Leadership
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| Business Ethics
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| Decision-Making & Problem Solving
| Distribution & Warehouse Management
| Industrial
| Information Management
| Leadership
| Management
| Management Science
| Motivational
| Negotiating
| Operations Research
| Planning & Forecasting
| Pricing
| Production & Operations
| Project Management
| Quality Control
| Risk Assessment
| Statistics
| Strategy & Competition
| Systems & Planning
| Systems Analysis
| Teams
| Total Quality Management
| Training
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| Business & Investing
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| Small Business & Entrepreneurship
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| Business & Culture
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Similar Items:
-
Starting an Online Business For Dummies (For Dummies (Computer/Tech))
-
Small Business for Dummies, Second Edition
-
Small Business Kit for Dummies
ASIN: 0764502883 |
Amazon.com
There's a mad rush among small businesses to get connected to the Internet, and it's no wonder: an Internet connection means access to Web data, worldwide communications through e-mail, and the ability to put pages online to advertise goods and services. It's also a lot easier to make your little company look big and established on the Internet than it is in real life. This book is an introductory Internet text that explains the wired world in the language of small-business owners.
The author begins by explaining what the Internet is about, cutting through the hype and detailing what one can reasonably expect to happen as a result of getting connected. He then goes into the options small businesses have in terms of connection. Is a dial-up connection with a modem adequate, or would a dedicated line be more cost-effective? He explores many options, detailing the capabilities and expenses of each. In addition to modems and ISDN, this book explains frame relay and ATM technology--stuff that's on the far end of possible for tiny businesses but within sight for slightly larger organizations.
A large chunk of this book has to do with using the Internet. You'll find chapters on Web surfing and FTP as well as on newsgroups and chat rooms. Sadly, the chapter on e-commerce is too cursory to be of much use to anyone wanting to set up an online store, though the general advice it offers is sound. Security coverage is similarly broad. A companion CD-ROM contains an e-mail server program and some freebie demos, including Paint Shop Pro. --David Wall
Book Description
Thanks to the growing popularity of the World Wide Web, the Internet is becoming a great place to do business. The Internet offers an all-in-one opportunity for a successful small business to compete with the Big Guys. Now, with the help of
Small Business Internet For Dummies, you can use the Internet to promote your products or services, research clients and competitors, get stock prices and late-breaking industry news, create discussion groups and online communities, and manage personalized customer service and support. Watch your productivity soar and your Web site activity whirl when you use this tip-packed book on making the Internet work for you. In
Small Business Internet For Dummies, business pro Greg Holden (with help from Stylus Media) takes a roll-up-your-sleeves approach to mastering the exciting new online technologies that can make your small business an online success story. Understand how the Net works and how it can benefit your small business through safe, secure commerce. Find low-cost and no-cost solutions to all your online needs, and avoid the fallacies and pitfalls of doing business online. Now's the time to get online, says Holden, and
Small Business Internet For Dummies can expand your reach into cyberspace so you can grab that elusive brass ring.
Average customer rating:
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Buying Online for Dummies
Joseph Lowery
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
General
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Retailing
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General
| E-commerce
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ASIN: 0764503790 |
Book Description
Here's an astonishing little fact: In 1998, online commerce -- buying and selling goods and services over the Internet -- is expected to top $37.5 billion in sales. So put aside your skepticism, pick up a copy of
Buying Online For Dummies, and start surfing for the best deals and bargains in cyberspace.
Buying Online For Dummies tips you to the best virtual stores and the right products at the right prices, all from the comfort of your home or office computer. You'll find helpful advice to make secure transactions over the Net, buy and sell through online classified ads, and set up your own Internet connection optimized for online shopping. Be sure to check out this book's 70+ pages of great online outlets -- from travel services to books and music -- and the book's bonus CD-ROM, which includes current versions of both Netscape and Microsoft Web browsers as well as other cool shareware and freeware programs to make your online shopping experience fun, safe, and hassle-free.
Average customer rating:
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Ebusiness Legal Kit for Dummies
Susan P. Butler
Manufacturer: Hungry Minds
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
Legal Guides
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
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Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
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Digital Law
| Business & Culture
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E-Commerce
| Business & Culture
| Computers & Internet
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For Dummies: General
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Internet
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ASIN: 0764552651 |
Book Description
A plain-English guide to avoiding legal troubles in cyberspace.
U.S. Internet-related revenue will surge to $196.1 billion in the year 2000. At the same time, over 100 Internet-related laws were proposed in the last Congress! eBusiness Legal Kit For Dummies provides plain-English explanations of the pertinent legal topics that small business owners need to understand to maintain a succuessful e-business. A CD-ROM provides valuable checklists, forms, sample letters, and agreements. This handy guide explores
- Copyright law and permission issues surrounding information usage on Web sites
- Pending legislation on taxation, privacy issues, e-mail solicitation lists, and more
- Requirements and logistics of forming online contracts and strategic alliances--including point-and-click and Web wrap agreements
- Domain names and trademarks--how to register and protect them
- Licensing and distribution agreements
Customer Reviews:
Extremely Helpful.......2000-10-30
This book came out at the exact time I needed it. I am starting a small web-based business and was uncertain on all the legalities involved. Ms. Butler's book was extremely helpful in sorting through the legal pitfalls of doing business in cyberspace.
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- The Art of Living: The Classic Manual on Virtue, Happiness, and Effectiveness
- The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies
- The Complete Idiot's Guide to the Bible, Third Edition
- The Cubicle Survival Guide: Keeping Your Cool in the Least Hospitable Environment on Earth
- The Emotional Intelligence Quick Book
- The Handbook of Fixed Income Securities
- The Handbook of Fixed Income Securities
- The Investing Bible
- The Kings of New York: A Year Among the Geeks, Oddballs, and Genuises Who Make Up America's Top HighSchool Chess Team
Books Index
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E-Commerce for Dummies
Internet Riches: The Simple Money-making Secrets of Online Millionaires
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Building a Web Site for Dummies
Start Your own E-Business (Start Your Own . . .)
this one really is for dummies.......2007-08-05
