Book Description
This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market.
For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.
Customer Reviews:
Great BooK!.......2007-07-18
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
Customer Reviews:
Basic Marketing.......2006-08-25
The condition of the book was excellent. The content is even bettter. The term and reading was truly appropriate and well related to the context. I would highly recommend this book to any one entering the global- marketing arena.
Nice book.......2006-02-25
The book was brand new. One of the corners was a bit dented, but otherwise perfect.
Book Description
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing.
For individuals interested in a career in marketing.
Customer Reviews:
A leading book in the field.......2005-08-11
Warren Keegan wrote the first international marketing textbook shortly after completing his Harvard PhD in the 1960s. He is a legend in the field and is widely credited as the father of the global marketing concept.
The 7th edition of his leading text does not disappoint the demanding reader and carries on the tradition of earlier editions. He walks the talk, writing for and speaking to a global audience. It is clear that he is one who has "been there" and knows international markets.
The book presents a very sound basis for learning and is a leading text for full courses in global marketing in many leading MBA programs. It also enjoys a large readership by business execs around the world.
"Global Marketing" opens with a very sound introduction to global marketing analysis and strategy. The international trading environment is well described and the text simplies the complexity of international trading blocs, the WTO, and other influences on marketing strategy today.
Keegan's global marketing texts have always been strong on introducing readers to technical terms used in international trade and exporting and explaining the flow of paperwork (i.e., letters of credit, etc.) one encounters in international trade. This current edition does not disappoint in this regard.
There is a good introduction to factors that motivate consumers and customers to choose and use products that is applicable in consumer, business, services, and high technology markets. The book finishes with a very sound coverage of the marketing mix (i.e., product, price, promotion, and distribution) strategies.
A number of case studies are well integrated into the text to illustrate typical business decisions global marketers must make. I have prescribed this text for more than a decade and it always has been rated as the best or among the best textbooks prescribed for our marketing courses.
The up to date Case.......2003-07-24
This book has easy to understand & have up to date case. The Harley Davidson case is one of the cases that showing us how's struggling US to face Japanese company offensive. This is the good case to picturing the dawn to earth marketing strategy compare to arrogant & not efficient strategy willing by US Company.
good service.......2003-01-16
the service is very good and efficient
clear, understandable jargon.......2002-11-25
Marketing concepts are explained within global marketing frame in an understandable manner using the jargon everybody can understand. The principles that each company must take into account both at home and abroad are revealed. Especially, I liked "18 Guiding Principles of the Marketing Company". Articles from the scholars at prestigious business schools are related to global marketing concepts in most understandable way. This makes the book richer. Another thing making the book richer is Global Income and Population estimates, that is both put inside the text and at the end of the book as appendix. These estimates give clear grasp to the reader about world demographics and economic structure, and helps reader understand the subject at hand and, in general, world dynamics better. Interesting and information & expertise-loaded cases differentiates the book from other boring textbooks. The future of global marketing section of the book gives the reader an invaluable horizon. I suggest that you read it carefully, you will get too many things from it.
Students found this to be informative but not presented well.......2000-07-14
Valuable, current information presented in a rather dull, uninteresting format according to MBA students. Very comprehensive.
Book Description
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This book prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment.The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.
As with the previous editions, the authors do a great job integrating recent business developments, managerial relevance, and novel academic insights. I feel the book is a must have for everyone teaching or researching international and global marketing issues. Marnik Dekimpe Research Professor of Marketing, Tilburg University & Professor of Marketing, Catholic University Leuven
This text has developed a rigorous conceptual orientation and has included contemporary issues confronting the international marketing manager. It has combined research with applications and presented these frameworks in a form that makes it possible for academics to deliver and students to digest. Examples, cases and vignettes span the globe with Europe, Latin America, and Oceania. This is an excellent text. Amal R. Karunaratna, University of Adelaide, Australia
Relevant, timely, scholarly, and enjoyably readable-Kotabe and Helsen is a must for my Global Marketing Management course. The blend of solid research frameworks and comprehensive cases provide a rich forum for class analysis and discussion. The authors deliver far more than other textbooks with provocative discussions of emerging economies, changes in country innovativeness, and global politics. Students enjoy the in-depth discussions of the market strategies of major corporations in countries such as China and India. The text is always up-to-date and is supported by an excellent instructor web site. I have used all earlier editions and will continue to recommend this text for its lively and interesting coverage. Carol Kaufman-Scarborough, Rutgers University
I like the Kotabe and Helsen book very much! Their book really has a global approach in which the concepts, examples and cases being discussed are from many different countries-a very positive aspect because many other textbooks I have read are somewhat regionally biased. Kotabe and Helsen discuss Big Emerging Markets (BEMs) throughout the text, and their discourse is very useful to international marketing decision makers for both developed and developing countries. The book is very up-to-date with discussion of the most recent developments in marketing (i.e. CRM, E-Commerce, etc) as applied to the international arena. These are some of the reasons we continue to use the Kotabe and Helsen book as our text in our International Marketing course. Carlos Ruy Martinez, Instituto Tecnologico y de Estudios Superiores de Monterrey, Mexico (ITESM)
As global business structures change, the demands in our classrooms change with them. Kotabe and Helsen enables us to address the increasingly sophisticated business problems that will face our marketing graduates. By integrating real world experiences, leading edge research, and contemporary cases, this text will significantly enhance the learning experience of future global marketing managers. Matthew B. Myers, University of Tennessee-Knoxville
Professors Kotabe and Helsen have done a superb job in putting together materials from across various disciplines including marketing, economics, and trade. It is a well-structured text book, useful for students in marketing, international business as well as economics. I highly recommend it. Shi Zhang, University of California-Los Angeles
Customer Reviews:
A thought-provoking book.......2004-03-08
Kotabe/Helsen team has really set the standard for the international marketing textbook market. I have read three other similar textbooks, but there is no other book measuring up to this one. They offer an excellent analysis of market converging and diverging forces adding to the complexities of global marketing and how to cope with them. Although I am not an academic, this book provides great conceptual foundations so useful for me to use in preparing my own presentations to the executive board at my company. They have plenty of excellent, well thought-out real-life examples, and those examples are so well built in along with conceptual frameworks that I come away with a lot of useful, and more importantly, usable knowledge.
A modern, analytical textbook on global marketing.......2002-01-27
I teach Global marketing and I think this textbook is the best. It is not full of anecdotal stories about global marketer's failures or successes but very analytical with straightforward methods students can try out. The cases are excellent and support the theorical lectures very good. From my experience with the research literature it is state of the art.
A very comprehensive yet user-friendly book.......2001-05-22
I am a doctoral student and have taught international marketing at a state university for a couple of years so far. Among several books I examined, Kotabe&Helsen book stands out in the crowd. It is a joy seeing my students actually enjoy reading the book and learn from it. This book is full of useful insights and timely examples. It is a must reading if you want to be a true professional in the international marketing area. Great!
market segmentation.......2000-12-18
what are the ideal set of properties that effective market segmentation should possess. Why this element are necessary in global marketing process.
A great insight into competing in the post Asian crisis.......2000-02-07
This update edition offers the best insight into various aspects of the Asian financial crisis and how Asian companies are developing their competitive strategy. Truly a great insight on how strategic trajectory differs from country to country. HP
Book Description
The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and history of modern business and globalization. Using the story of the t-shirt to illustrate the major issues of the globalization debate, this uniquely entertaining business book offers a surprising, enlightening, and balanced look at one of the major topics of our time.
Prize or Award
- Business Book of the Year 2005, Finalist
- AAP Awards for Excellence in Professional and Scholarly Publishing, 2006
Customer Reviews:
Great Read.......2007-09-24
The book is a good read, since I am taking my international trade class, this is actually one of the require reading. If someone who is very liberal, or cuddle to grave type of mentality, this book does not offer the cuddly senstivitive that the faint hearted people are looking for. But it is quite realistic. If you can look pass the sweatshops and all, this is a good read.
Good, but light-weighted.......2007-09-11
The book is an advocate of free market and a defender of the globalization. Basically the author portraits non-market forces to be bad (examples: artificial constraint on the labor worker's mobility, international trading protection, and restriction of new technology applications). She also proposes that free trade is good (example: used apparels in Africa). It is an interesting angle with which to examine the globalization phenomena. By recognizing that there are non-market forces at play, one should, or so the author seems to suggest, attribute negative effects (such as sweatshops) to these forces and work on eradicating such forces. The ideal situation would be, as author implies, an absolutely free market operating in bringing everyone maximum benefit.
While there may be novelty in this theme, I do not feel that it merits all the details and tidbits as presented in the book. In fact, I find this book more like a research log than a final product. The stories and observations are definitely interesting and well-written. However it is not always clear where they lead to and what conclusion they are designed to support. I think the book can be reduced to 1/3 of its volume and still be able to make the same points.
On the other hand, many conclusions are not well supported. For example, about trade restrictions, the author argues that US quota systems impact how capital and labor flows in the world, and shape the economy of other countries. While it is obvious that all US trading partners would behave under the influence of US trading policies, more quantitative evidences are required to ascertain the extend of such influence. Such details are lacking in the book. As another example, the book stated that China lost more textile jobs than the US. Therefore, the US jobs are not going to China, but are just disappearing due to technology advances. Such claim is not well-supported, either. These two forces (technological advances and job relocations) can both contribute to the job loss. Their relative importance in the US cannot be indicated by how much textile jobs are lost in China. (In addition, the book does not point out that most Chinese factories operate at a lower technological level than their US competitors. Therefore, the job loss rate due to technological advance is not the same in US and China.)
On a more grand scale, the book fails to address the following issue, which is very relevant to the topics at hand. Globalization in essence is a process of integrating many previously local markets into a unified global market. Previously, each market has different states of balance and is supported by different Government infrastructure. After integration, capital, labor and product flow to maximize profit for the capitalists. Such flow disrupts all local balances before a global balance is reached. For example, the labor cost in the US today is reasonably high because most people have the choice of working as blue collar or white collar workers. Some people are willing to work for lower wage to avoid the extra training and investment required for white collar jobs. However the difference in wages cannot be too large. In China, on the other hand, the pool of unskilled labor is huge and opportunity of getting trained and advancing into white collar jobs is very limited. Therefore, the unskilled labor cost is very low in China. Moreover, the tradition and culture in China allows for lower safety standards and environmental standards as imposed by the Government. Now the current state of balance in the US is the result of adjustments over generations and is relatively optimal. In a global market, however, the US cannot keep its balance until the whole world reaches the same balance. In the long run, such re-balancing is not a big problem and is even desirable. However, in the short run, it brings shock to the US markets, and such shock is unevenly bore by the arguably most vulnerable population: the workers. To me, this is a very important issue in globalization. Economically, globalization is win-win and everyone eventually will benefit. Humanitarianly, however, there are people who suffer in the process and it is the duty of the society to help them and (God forbid) protect them.
Overall, I'd say that this is a very interesting and thought provoking book. I enjoyed reading it at my leisure. However, I don't consider it to be of the caliber of an Economics textbook.
Can you understand global economics?.......2007-07-05
It's all about the money, someone said. This wonderful book starts with the growing of cotton subsidized by the US government, the spinning and weaving in China, the T-shirt making in Bangla Desh or wherever, its wear in the United States, and its ultimnate fate as second-hand clothing in West Africa, the only free market found by the author.
A simple and elegant account of interconnected global economics, of who gets value, who adds value, and who gets the money. Fun to read.
Doesn't take sides; just informs........2007-05-14
An intelligent, fair minded, well-researched, and very interesting book. I was assigned to read it for a class, so I had to force myself to open it, but once I did, I had a hard time putting it down. The book is not only informative, it also reads like a good story. The author is an economics professor whose writing style is friendly and accessible. Rather than being yet another abstract book about the global economy, it's about how everyday people function in, and are affected by, the global economy. The book doesn't take sides, it just informs the reader about something that affects us all.
Good, casual read offering good perspective.......2007-01-15
This book takes a pretty balanced approach to questions of globalization by tracing how a T-shirt is produced, from raw materials to the folded T-shirt in a department store, to the used T-shirts that are reprocessed or go to developing countries for a second life. Probably everyone can learn something from this book, and the narration is fairly engaging (it was good plane reading for me). The writer tries to keep the book agenda-free, putting forth both economists' and anti-globalizers' perspectives and describing how, to a certain degree, an effective global economy needs pushes from both camps.
Book Description
Widely practiced by many Fortune 500 companies, global outsourcing has become one of the key strategic imperatives for successful enterprises. Often referred to as offshore outsourcing, services globalization is the next step in the evolution of global trade and capitalism. Top organizations are performing, buying, selling, and transforming services at an incredibly quick pace.
Written by outsourcing and global services experts Atul and Avinash Vashistha, The Offshore Nation presents a comprehensive, balanced view of the rapid growth of outsourcing and its expanding role in corporate strategy, providing a roadmap for business leaders and upper-level managers to plan their own strategies. Drawing upon their vast experience as consultants to Fortune 1000, multinational corporations, the authors help you determine what role offshore services should play in your company, how to integrate the strategy into your overall corporate identity, and successfully manage the initiative on an enterprise-wide level.
This practical, strategy-packed guide outlines the "big picture" of outsourcing, breaking down its different components and examining its impact on world and local economies and employment shifts. Covering outsourcing in many different countries and a variety of services--from IT, telecom, and customer service to accounting--the authors reveal best practices and step-by-step, proven methods for:
- Building a sound globalization strategy
- Identifying the processes that are mature enough to send offshore
- Choosing the right business model for globalizing IT, back office, and other services
- Attracting and retaining customers
- Effectively managing your suppliers
Chock-full of valuable insights and tactical advice, The Offshore Nation is the authoritative primer for global outsourcing, helping companies to minimize the risks and maximize their return on investment.
Customer Reviews:
Highly informative and readable.......2006-07-11
This book provides a great framework for analyzing and determining the why, what, how and where of offshoring. If your organization is considering a shift towards offshoring, then you should find this book very useful in helping you think through the business case. The book does not drown you in details, but still provides a comprehensive overview of the offshoring industry.
Highly recommended.......2006-05-18
"The Offshore Nation - The Rise of Services Globalization" is an excellent guide for companies putting together their offshore strategy, as well as for companies that have already done it but want better results. It beautifully captures the global trends and gives practical yet comprehensive guidelines on how to do offshoring right - things that come out straight from the authors' rich experience in the area. Highly recommended.
Make Sure You're Looking for Info on OFFSHORING - not OUTSOURCING.......2006-05-15
Offshoring and Outsourcing just got jumbled again in the American vocabulary. The Offshore Nation is written by experts on the Indian BPO marketplace. If thats what you're trying to understand, this book is very helpful. If your goal is limited to large corporation, call center projects or transaction processing, this book is very helpful.
For all other areas of Outsourcing, I highly recommend you read any one of the other books who don't confuse offshoring and outsourcing better than Lou Dobbs.
A must read even if you don't outsource or are not in the business of outsourcing.......2006-05-12
Atul's book `The Offshore Nation' offers a very insightful ring-side view of the macro-economic trend towards globalization of services and how organizations and business leaders can effectively leverage this in a global economy for competitive advantage. Atul through his organization, NeoIT, has played a lead role in shaping the sourcing strategies of global organizations and the book is both thought provoking as well as prescriptive. It is a must read even if you don't outsource or are not in the business of outsourcing, for sooner or later, you will be a part of this global economy where work moves to where it gets done best."
A Must Read for Managing Today And Leading Into The Future.......2006-05-08
Speaking as the CEO of Sourcing Interests Group, a major ongoing outsourcing forum, The Offshore Nation hits a homerun in providing practical, immediately useful insight into the many facets and considerations of offshore outsourcing. Clearly this is one of the most important books on outsourcing that has ever been written. I highly recommend it.
Book Description
This completely revised and updated edition of State of the Art Marketing Research is still the only comprehensive, all-in-one resource for planning, conducting, and applying marketing research in today's results-oriented environment. Clear, concise, and authoritative, the book describes the technologies that have revolutionized the marketing research discipline and have transformed the day-to-day practice of marketing research into an invaluable tool for actionable plans and programs. Written for managers and marketing executives who direct or communicate with researchers and marketing staff, this book takes the reader step-by-step through the research planning and development process:
- Defining marketing problems and preparing research plans and proposals
- Selecting the best primary and secondary research methods for the problem at hand
- Developing samples and questionnaires
- Using focus groups
- Presenting research results
- Applying research results to marketing problems
- Making research-based strategy decisions
Including new information on research for international markets and guidance on using the new technologies to develop information about today's fast-changing markets with examples from all sectors of business, this edition is an essential guide to the cutting-edge techniques for mastering today's markets.
Customer Reviews:
A basic guide, get it for an overview........2007-02-19
Hello, I bought this book on December 2006 for developing a market research for a client. I was interested in the develop of a survey and the statistical concepts you have to get for the researh, but in this particular aspect this book is just a basic guide. I think it's good for those who are not going to develop a survey research but necessary for the ones who would like to know alternatives and examples for market research. Not so applicable for Mexico, just a global idea.
Good for newbies and marketing people: not deep enough for practioners........2006-01-13
Blankenship has written and updated this volume to maintain its role as a comprehensive guide to market research, and to a point it succeeds. It is an ideal introduction for non-researchers, for example marketers who wish to bone-up on research methodology and project considerations before engaging with research supplier. It is also a great overview for new researchers.
But in being written for marketers, the text doesn't get inside each facet of research deeply enough, and for an experienced practitioner there just isn't sufficient depth here.
From a methodology point of view the text is also somewhat mainstream and dated, and while this edition has played catch-up with on-line surveys, it doesn't deliver a sense of where the profession of market research is heading. State of the Art?The cover-art of binary digits rather sums it up. Isn't research supposed to be about people?
A great and comprehensive book for marketers, that deserves points for its discussion about how research drives strategic decisions - but this is simply not crunchy enough for people whose business is to understand consumers more deeply.
A Bible for Market Researchers.......2000-06-15
As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent explanation of sampling, designing questionnaire and everything relevant to the research industy. I would highly recommend this book for newcomers to the world of research as well as to the experienced researcher.
Book Description
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the "global mindset," with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The Sixth Edition continues to offer a practical focus on global marketing, highlighting the issues facing current managers such as e-commerce, the decline of internet-based businesses, the devaluation of assets sold on the stock market, emerging economies, the events of 9/11, and continued opposition to unlimited globalization.
The authors have revised the complete text, updating key concepts and examples with reference to numerous 2000-2002 academic and trade sources. Chapter 2, The Global Economy, features new statistics on world trade and growth rates, a discussion of the steel tariffs challenged by the EU and WTO, and the financial impact of 9/11. Other highlights include Chapter 3, Cultural and Social Forces, offering insightful business advice about Hindu and Moslem cultures; Chapter 4, Political and Legal Forces, examining how countries such as China use product standards to avoid poor-quality imports and how companies are dealing with executive kidnappings, one of the fastest-growing criminal practices in the world; and Chapter 10, Pricing for Global Markets, covering the management of transfer pricing in response to government audits.
- New! Revised annually, an updated casebook appears with every new copy of the Sixth Edition—and allows students to gain a better understanding of how products are developed and marketed through company-, product-, and industry-specific cases.
- New! As the result of changing industry practice, "international and global" references now appear as "global" and reinforce the text's more unified, worldwide character.
- New! Chapter 16, Organizing for Global Marketing, has been updated to reflect the changing role of global marketing organizations—enhancing discussions of concepts such as global mandates.
- New! Chapter 17, Planning and Controlling Global Marketing, now includes coverage of the latest corporate business strategies.
- Current sources from traditional U.S. publications—such as The Wall Street Journal, Marketing News, and Business Week—are complemented by references to international publications, including Business Europe, Far Eastern Economic Review, Nikkei Weekly, and The Asian Business Journal.
Customer Reviews:
Used in MBA program for International Marketing.......2006-04-06
We used this book for our International marketing class and did not find the textbook that useful in that it didn't seem that applicable to "real world" situations. It also didn't really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Global Marketing Strategies Jeannet & hennessey.......2000-04-16
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
Book Description
Market-defining since it was first introduced, International Business 5e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his expertise in teaching, writing, and consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business goes beyond the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
Customer Reviews:
Hill's International Business.......2007-09-27
Great book for my MBA course in International Business. It is well organized, full of clearly defined principles, and loaded with case studies.
Don't waste your money.......2007-06-28
I think that these reviews are for the textbook and not for this "outline." This product is nothing but a glossary and binder paper. It isn't worth half the price. I'm very, very disappointed. Most of the definitions are repeated in other chapters and it gives definitions for words like "Disney," and "Accounting." This thing is completely useless to me.
Culture, Economics, Stategy, and Corportate Functions.......2007-05-17
I've used previous editions of this text in my international business course, and have decided to adopt this one as well. The text does a great job of hitting every topic that international business people/corporations need to know. The text covers country differences, economics, strategy, and corporate functions.
Another Amazon review incorrectly suggested that the author of this text is biased politically and in favor of larger firms. If the author intended to introduce a political bias in the text he certainly could have done it with the cases, but it is clear from reading such cases as the Kellogg Brown & Root case on page 190 that the author has no particular axe to grind. It is, in short, simply impossible to guess the author's political orientation.
The book also has no bias in favor of larger firms. The business school in which I teach is (in fact) oriented towards entrepreneurship and smaller firms. The text was selected, in part, because the information imparted would be just as valuable to small firms as it would be to the large. The author specifically addresses the topic of "mini-multinationals" as well as topics that would be of interest primarily to smaller firms.
smooth transaction, exact product, nice&easy supplier.......2007-05-14
exact product at an affordable price w a smooth transaction
Bias written into text.......2007-05-13
If you don't mind your information being written from the Western, pro Big-Business, capitalist view, the bias conveyed throughout the text won't be a problem. But if you are looking for something objective, something to fairly present the concepts associated with globalization, search elsewhere.
In the first two chapters alone, several instances of bias are written into the text. For example, in the first chapter, protesters of the WTO are referred to as "anarchists" and in the second chapter the difference between communists and social democrats is claimed to be that communists use violence in their revolutions. This is clearly not the case. While historically this may be true of the revolts, this is not even close to the fundamental difference between the two groups. For the first example, it can be seen that thousands of people gather to protest the WTO and it is certain that a select few, if any, consider themselves anarchists.
It is clear where the author stands!
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Books Index
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General
| Business & Investing
| Subjects
| Books
Marketing Research Essentials
Fundamentals of Multinational Finance (2nd Edition) (Eiteman Series)
Consumer Behavior (9th Edition)
Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Consumer Behavior (7th Edition)
