Book Description
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Customer Reviews:
Where's the CD.......2006-08-22
I thought there was going to be a CD included or some type of software. A friend of mine purchase it and she received a CD. I like to know how I can get a CD that belongs to the big. Please help. Is the CD really needed???
Request for return Effective Small Business Management (8th Edition).......2005-10-03
This book has fundamental information about crafting a business. I would recomend this book to all business students.
Excellent choice at good price.......2005-09-15
The book is extra clean for a very good price. The service and shipping are excellent. Very good choice!!
good service.......2005-02-13
Very good service. fast and accurate. The book is well wrapped and in well shape. I like it.
A Must Read for Entrepreneurs.......2004-10-28
As the President and CEO of FranchiseInterviews.com, I have read many books relating to entrepreneurship. I think the authors did a fantastic job at writing this book. They use many examples and cases to help you easily understand the topics.
I highly recommend this book for aspiring entrepreneurs as well as schools that offer a program in entrepreneurship.
Customer Reviews:
Non Profits you need this book.......2007-05-24
Highly recommend reading this book. It has great real-life examples and useful tips. Very easy to read and follow. I love how it allows you to be creative and realistic at the same time.
Social Enterprise and Donor Partners for nonprofits.......2007-04-23
This guide to fundraising for non profits covers the newest strategy and grand writing plans that are needed in the future.
Good Book for Start-Up Non-Profits.......2007-04-10
I found this book VERY helpful. In fact, I was so fascinated with it, I couldn't put it down. It was like a good novel. I immediately changed some of my thank you letters and re-did my Corporate request for funding letter. I will continue to use it's suggestions. The book is well written and not full of 'filler info', but very solid recommendations that one can put to use right away.
A fundraising book for the small nonprofit, or one that is not well organized!.......2006-09-06
This is a great book for the small nonprofit that does not know much about fundraising. If it were for a more established nonprofit, then it would not have referred to major gifts as those starting at $500. I'm used to major gifts starting at $10,000 and going up well into the 6 figures.
This book explains how to do the following:
1. Work with individual donors
2. Plan special events
3. Solicit grants from foundations and corporations
4. Get media coverage (publicity)
5. Use the Internet to help in the fundraising process
6. Create print marketing materials like brochures, newsletters, and annual reports
All the above are important parts of a fundraising plan. One has to set goals, strategize how to attain the goals. Then attract individual donors and develop a rapport with those donors so they give more and more each year. Eventually those donors will become major donors, but that topic is best left for another book.
The book includes a good list of Web sites for prospect research. But the appendix materials didn't seem to be up to par.
All in all, this book provides grassroots strategies for struggling nonprofits. It is no-nonsense and well organized. I highly recommend it to anyone who wants to learn the basics about nonprofit fundraising. Topics beyond the scope of this book are planned giving, major gifts, capital campaigns, and endowments. But if you read this book and understand it, then you will be ready to learn about the other topics just mentioned. 5 stars!
Clear and Simple Explanations of What Works.......2005-06-01
There are a tremendous number of non-profits around. There are also a tremendous number of funding organizations. Your job as the fundraising manager (whatever your exact job title may be) is to put your particular non-profit together with one or more funding organizations to raise the money you need.
There is a basic set of fundraising skills and technologies that you can use to fund nearly any non-profit. Gone are the days (in most places) where you can put together some simply fund raising activity and gain enough money to get you through the year.
Here in one simple book is an excellent summary of all of the most modern techniques. It includes:
Developing a Plan that will include your goal, the assets you have to do fundraising, and a strategy to use these assets in the most profitable manner.
Attracting Individual Supporters, which means making your organization look wupport-worthy, understanding your supporters and attracting new ones.
Your best supporters are those that have given you money before. Here are the techniques to keep them giving.
These techniques and many more are discused here by an expert in the field. It should be required reading for anyone responsible for fund-raising in a worthy organization.
Book Description
This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce.
Customer Reviews:
Extremely useful and handy book.......2002-06-29
This book explains business principles in a clear, easy to understand manner. The best feature, I find, is the use of real-world examples to illustrate concepts. You don't just learn theory, but how it applies to specific businesses.
Great book for puzzled entrepeneurs!.......1997-08-16
I attended a small buisness class at my local community college, this book was used as our text-book. I found it to be very informative and easy to read. The section concerning Business Plan development was very helpful. I recomend this book to anyone trying to find their way through the myrad of information available when starting a small business. The book is very down to earth, in every chapter there are at least 2 real world examples or case studies for the student to compare to his or own experience
Book Description
Three complete Drucker management books in one volume — Managing for Results, Innovation and Entrepreneurship, and The Effective Executive with a new preface by the author.
In his preface, Peter F. Drucker says: "These three books should enable executives — whether high up in the organization or just beginning their career
— to know the right things to do;
— to know how to do them; and
— to do them effectively.Together, these three books provide The Toolkit for Executive Action."
Drucker identifies and explains the practices, decisions and priorities for achieving business performance and executive effectiveness. These books cover "the three dimensions of the successful practice of management." Managing for Results was the first book to explain business strategy. Drucker shows how the existing business has to focus on opportunities rather than problems to be effective, for it is the opportunities that will bring growth and performance. Innovation and Entrepreneurship analyzes the challenges and opportunities of America's new entrepreneurial economy. It is a superbly practical book that explains what established businesses, public service institutions and new ventures have to know, learn and do to prepare and create the successful businesses of tomorrow. In The Effective Executive, Drucker discusses the five practices and habits that must be learned for executive effectiveness. Ranging widely through business and government, he demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious situations. Together, these three books have sold more than a million copies; they have been published throughout the world and continue to sell actively. These are essential works for the executive and manager by "the dean of this country's business and management philosophers." —Wall Street Journal
Book Description
This work outlines a state-of-the-art project control and trending programme, focusing on advanced applied-cost and schedule-control skills for all phases of a project at both owner and contractor level. It contains information on the three major aspects of the total project programme: the techniques and procedures utilized for a project; the experience and analytical ability of project personnel; and the commitment and teamwork of a project group.
Book Description
At age nine, Cameron Johnson started an Internet company.
Pete Amico quit his job on his first day because he didn’t feel like taking orders from his boss.
Greg Herro built a successful business selling diamonds made from the carbon extracted from ashes.
If any of these people remind you of yourself, you just might have the kind of personality to take the small business world by storm.
In If at First You Don't Succeed..., Brent Bowers, the small-business editor for the New York Times reveals the eight patterns that highly successful entrepreneurs share – and what we can learn from them.
Brent Bowers, in covering small business for decades at the Wall Street Journal and the New York Times, has chronicled the rise and fall of hundreds of start-ups. In If at First You Don’t Suceed…, he analyzes the common characteristics shared by dozens of successful small-business owners and their companies. Drawing on extensive interviews and research, as well as on the experiences and expertise of business consultants, venture capitalists, academics, and the entrepreneurs themselves, he describes the key traits that successful entrepreneurs have in common.
Among them:
• The ability to spot and seize opportunities
• An overwhelming urge to be in charge coupled with a gift for leadership
• The flexibility to come up with creative, out-of the-box solutions to problems or obstacles
• Incredible energy and tenacity in the pursuit of their goals
• Unwavering faith in their business
• The ability to take smart risks
• The ability to bounce back from setbacks and see failure as just one step on the path to ultimate success
For anyone thinking about starting a business, or attempting a start-up a second or third time, this book offers invaluable lessons and insights.
Customer Reviews:
Good read.......2006-05-02
A friend told me this was the antidote to boring business books and he has a point.
The book has some pluses: Good warnings about vulture capitalists and the value of the "double P's" passion and pragmatism. I liked his analysis of what makes succesful entrepreneurs tick and examples of how tenacious people turned ideas into fortunes. My favorite was the guy who makes diamonds out of cremated remains as keepsakes for the bereaved. Where did the author find these people?
America should stop whining about the decline of big business jobs and get off its collective butt like these entrepreneurs who showed spunk and made millions.
Customer Reviews:
Must read for Business Workers.......2003-12-21
First of all, check out one of THE BEST speaker's the world has: www.kevinoc.com. He was the professor who introduced this book to me. The insights and examples Fujishin provides are worthwhile and actually produce results. This is not a direct 'how-to' book; rather, it allows you to foresee problems and act in order to prevent them. It opens your mind and makes you think 'why' then 'how,' which is much more effective.
Book Description
Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they dont know how to "play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: "How do I find out which companies give and how do I obtain information about them?" "Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" "What hidden strings and pitfalls should I be aware of when soliciting corporate funds?"
Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldons more than two decades of experience as a corporate fund raiser, it provides a complete blueprint for developing and maintaining successful corporate fund-raising programs at nonprofits of all sizes.
The book begins with an in-depth exploration of the world of contemporary corporate giving. It explains the key differences between private funding and the "strategic philanthropy" practiced by many corporations. It describes the various forms corporate giving most commonly takes, including cash, in-kind, and volunteerism. And it clearly spells out the motivations, perceptions, expectations, and conditions driving most corporate funding.The lions share of the book is devoted to schooling readers in effective low-cost strategies for locating, obtaining, and managing corporate resources. Organized around the five key components of a successful corporate funding initiative, it provides step-by-step guidance on how to research corporate funders, cultivate relationships with key personnel, solicit corporate resources, evaluate the efficacy of fund-raising initiatives, and manage funded programs. It also supplies a wealth of forms, questionnaires, sample letters and proposals, checklists, and other valuable tools that can easily be adapted for use in your organization. Successful Corporate Fund Raising is an indispensable working resource for all nonprofit fund raisers, development managers, agency executives, and board members.
An experts guide to finding and winning corporate support for your nonprofit organization.
This book shows fund raisers and executives at nonprofits of all sizes how to take advantage of the current corporate funding opportunities. K. Scott Sheldon provides a fresh, insiders look at contemporary corporate giving, and he develops a complete blueprint for developing a corporate fund-raising program. Step-by-step, he walks you through the entire corporate fund-raising process and:
- Describes proven fund-raising strategies and techniques that can be integrated into virtually any nonprofit organization
- Alerts you to the common pitfalls to corporate solicitation and shows you how to avoid them
- Explores the impact of new technologies on corporate fund raising
- Details solid strategies for taking advantage of resources other than cash, including in-kind donations and volunteers
- Illustrates key points with fascinating and instructive real-world case studies
- Arms you with an array of forms, checklists, sample documents, questionnaires, and other valuable tools
Customer Reviews:
Flap Copy is Better Than the Book.......2002-07-31
Like a movie trailer for a summer blockbuster, the inside flap of K. Scott Sheldon's little book "Successful Corporate Fund Raising: Effective Strategies for Today's Nonprofits" promises much. Corporate giving accounts for 10 percent of all charitable donations, it says. "Yet, many fund raisers are held back from tapping this gold mine by the fear that they don't know how to `play the system' correctly."
But just as many movie trailers are more entertaining than their corresponding movies, the flap copy of "Successful" is better than the book.
"Successful" starts with a 35-page exposition on the history, scope and nature of corporate philanthropy. But Sheldon's case for why a nonprofit would want to go after corporate funding seems halfhearted. He sums it up by saying, "If the past is any predictor of the future it should be safe to say that corporate philanthropy will continue to be a significant source of support for America's nonprofit community for many years to come." It's a circular argument and a limp sentence.
Beginning with chapters six through ten comes the strategy promised by the subtitle. Sheldon outlines his 5-part process for seeking corporate funding: 1). Researching Corporate Giving Programs. 2). Cultivation. 3). Solicitation. 4). Evaluation. 5). Recognition and Stewardship. It's a quibble, but this self-evident approach struck me as being more of a program than a strategy, per se.
Nonetheless it's in these chapters that Sheldon really gets his feet under him. It's evident from these chapters that Sheldon is a careful and punctilious fund raiser. He certainly has the bona fides. Sheldon's been raising money for colleges and universities since 1977, most recently at Arizona State University. And yet even here some of the tactics in these chapters seemed off-putting if not hazardous to corporate fund raising efforts.
During the cultivation process, for instance, he recommends taking a "shopping list of funding priorities" to corporate funders. If they don't respond to one option he suggests moving down the list. While it's certainly smart to come prepared to pitch more than one idea, my experience is that kind of fishing expedition suggests that you haven't done your homework, and seldom pays off. He also advocates hand delivery of corporate proposals, and underscoring the words "Hand Delivery" on both the envelope and cover letter. My experience is that when nonprofits take extravagant measures it shouts to potential funders that you really don't need the money.
Well into the book Sheldon outlines an example of how to apply his five-part process to an employee matching gifts campaign. The money sought in the example is [$$$]. As outlined, Sheldon suggests the following steps; develop a campaign including the five-step process; discover companies in your area that match employee gifts, probably using a proprietary database, software or reference book; identify your constituency, including, hopefully, retirees; cultivate the constituency by mailing a brochure that you devise or a commercially available version; double check gift club eligibility; send one or more matching gift donor response forms and or reminders, perhaps including hand written Post-It Notes; meet to evaluate the program; thank matching donors; review the strategy; call eligible matching donors, offer gift incentives, and/or recruit matching gift captains at companies as needed; ensure that you've exploited companies that match gifts based on employee volunteerism. Whew!
It is here in the thirteenth of 14 chapters, the one in which the author dives into the nitty gritty of corporate fund raising, where the reader asks the Peggy Lee question, "Is That All There Is?" Is all that effort worth [$$$]? Sheldon, in devising the example, implies that it is. The reader, however, is left to wonder.
"Successful" has some errors of fact. WorldCom didn't buy Sprint. Neither Intel nor AT&T are really new companies or new to corporate philanthropy, as the book implies.
He also gives cause marketing sort shrift, devoting just 2-pages to the ever-burgeoning practice. IEG, the big sponsorship outfit in Chicago, projects that cause marketing will total [$$$] million in 2002, almost 10 percent of all corporate giving. Best of all, cause marketing money is frequently unrestricted and generally comes from marketing budgets, not corporate foundation budgets. That fact allows savvy nonprofits to double-dip from a company drawing on marketing dollars and corporate philanthropy dollars both. In giving cause marketing the high fly-by, Sheldon does his readers a disservice.
"Successful" isn't worth adding to your personal library. But if you're looking for the very most basic primer on corporate fund raising, check it out at your local public library.
Good Practial Advice for Those Seeking Corporate Funds.......2000-03-28
Since I am new to fund raising I have been looking for a book that provides practical, hands-on advice on how to raise funds from the corporate sector. This book takes that approach and in a very positive way. It assumes that corporate giving is here to stay and takes the position that there are already enough books available that explore the theoretical reasons why corporations give. I particularly liked the fact that the author sprinkles the text with examples of on-line fund raising and using the Internet. There are good examples of how to submit on-line grant applications and ways to increase your success rate using this new technology. The author also advocates using email when contacting, cultivating and soliciting corporate donors, something that I feel comforatble doing. All in all a job well done!
Regeneration of OLD Information.......2000-03-21
"I was very disappointed with this book. It is promoted as an "indispensable working resource" when in reality it is a rehash of old information much of which is way behind the times (examples -- just passing mention of cause-related marketing, sponsorships, product giving which are all the growth aspects of corporate support for nonprofits). Better to design a strategy for getting money from businesses by reading a book(s) written by someone on the inside of a company giving program -- not a fund-raiser who is on the outside looking in. Books I have found much more helpful are Corporate Social Investing by Curt Weeden (very cutting edge) and The Corporate Contributions Handbook by James Shannon." Carrie Tyrrell
Average customer rating:
- This really helped me promote my mail order business
|
Marketing Your Business
Martin Bailey
Manufacturer: Imprint Books
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
General
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Marketing
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
| Subjects
| Books
ASIN: 1591098610
Release Date: 2003-10-27 |
Book Description
Marketing your business delivers a theoretical and practical approach to cost-effective promotion of your company and products.
Customer Reviews:
This really helped me promote my mail order business.......2003-11-29
I run a two-man telesales mail order business. I bought this book because it seemed to be backed by some pretty big companies (Saachi & saachi, Virgin, Macromedia, Adobe and Sage according to the back cover), but despite this it has loads of advice for the smaller retailer.
This book is two books in one - the first half teaches you the theory. For me the best chapter was dealing with the press. This shows you that it's relatively easy to get free coverage in magazines. The second half of the book has practical guides - again the chapter on writing press releases was excellent. It literally takes you step by step to writing a press release, right down to how to phrase the title and how the final document should be formatted.
There is also a CD-ROM on the back. Although most of the software that's on there you'll find on the cover disc of most magazines there were a couple of jewels. There are also some tutorial videos (although there should have been a few more in my opinion).
If you run your own business are are look at ways to produce more material in-house but are not sure how to go about it I don't think you can go far wrong with this book.
Books:
- Energy and Power Risk Management: New Developments in Modeling, Pricing and Hedging
- Essential Managers: Strategic Thinking
- Essentials of Corporate Finance (Mcgraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)
- Financial Markets and Institutions (5th Edition) (Addison-Wesley Series in Finance)
- Financial Markets and Institutions (5th Edition) (Addison-Wesley Series in Finance)
- Financial Markets and Institutions (5th Edition) (Addison-Wesley Series in Finance)
- Financial Statement Analysis and Security Valuation
- Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
- FLIP: How to Find, Fix, and Sell Houses for Profit
- Gestures: The Do's and Taboos of Body Language Around the World
Books Index
Books Home
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- History: Fiction or Science
- CFO Insights: Achieving High Performance Through Finance Business Process Outsourcing
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- Haunted: A Novel
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- Econometrics in Theory and Practice: Festschrift for Hans Schneeweiss
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Strategic Management: Concepts (11th Edition)
International Management: Managing Across Borders and Cultures (5th Edition)
How to Write a Business Plan
Taking Sides: Clashing Views in Management (Taking Sides)
Managing Human Resources (with InfoTrac 1-Semester Printed Access Card)
