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Effective Small Business Management (8th Edition)
Norman M. Scarborough , and Thomas W. Zimmerer Manufacturer: Prentice Hall ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0131469843 |
Book Description
This practical, applied book focuses on business planning and the day-to-day issues of running a small business. This book stands out from others through it's extensive integration of developing a business plan, and specifically through its itegration of Business Plan Pro software (the most popular commercial software package used for business plan development).
Customer Reviews:
Where's the CD.......2006-08-22
Request for return Effective Small Business Management (8th Edition).......2005-10-03
Excellent choice at good price.......2005-09-15
good service.......2005-02-13
A Must Read for Entrepreneurs.......2004-10-28
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Effective Fundraising For Nonprofits: Real World Strategies That Work
Ilona M. Bray Manufacturer: NOLO ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1413300944 |
Customer Reviews:
Non Profits you need this book.......2007-05-24
Social Enterprise and Donor Partners for nonprofits.......2007-04-23
Good Book for Start-Up Non-Profits.......2007-04-10
A fundraising book for the small nonprofit, or one that is not well organized!.......2006-09-06
Clear and Simple Explanations of What Works.......2005-06-01
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Effective Small Business Management (Harcourt College Publishers Series in Entrepreneurship)
Richard M. Hodgetts , and Donald F. Kuratko Manufacturer: Wiley ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 047000343X |
Book Description
This book introduces the world of small business and details its diverse management aspects. It also presents the most current concerns of small business today, including the expanding world of electronic commerce.Customer Reviews:
Extremely useful and handy book.......2002-06-29
Great book for puzzled entrepeneurs!.......1997-08-16
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The Executive in Action : Managing for Results, Innovation and Entrepreneurship, the Effective Executive
Peter F. Drucker Manufacturer: Collins ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0887308287 |
Book Description
Three complete Drucker management books in one volume — Managing for Results, Innovation and Entrepreneurship, and The Effective Executive with a new preface by the author.
In his preface, Peter F. Drucker says: "These three books should enable executives — whether high up in the organization or just beginning their career
— to know the right things to do;
— to know how to do them; and
— to do them effectively.Together, these three books provide The Toolkit for Executive Action."
Drucker identifies and explains the practices, decisions and priorities for achieving business performance and executive effectiveness. These books cover "the three dimensions of the successful practice of management." Managing for Results was the first book to explain business strategy. Drucker shows how the existing business has to focus on opportunities rather than problems to be effective, for it is the opportunities that will bring growth and performance. Innovation and Entrepreneurship analyzes the challenges and opportunities of America's new entrepreneurial economy. It is a superbly practical book that explains what established businesses, public service institutions and new ventures have to know, learn and do to prepare and create the successful businesses of tomorrow. In The Effective Executive, Drucker discusses the five practices and habits that must be learned for executive effectiveness. Ranging widely through business and government, he demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious situations. Together, these three books have sold more than a million copies; they have been published throughout the world and continue to sell actively. These are essential works for the executive and manager by "the dean of this country's business and management philosophers." —Wall Street Journal
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Effective Project Management Through Applied Cost and Schedule Control (Cost Engineering)
James Bent , and Kenneth K. Humphreys Manufacturer: CRC ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0824797159 |
Book Description
This work outlines a state-of-the-art project control and trending programme, focusing on advanced applied-cost and schedule-control skills for all phases of a project at both owner and contractor level. It contains information on the three major aspects of the total project programme: the techniques and procedures utilized for a project; the experience and analytical ability of project personnel; and the commitment and teamwork of a project group.
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If at First You Don't Succeed...: The Eight Patterns of Highly Effective Entrepreneurs
Brent Bowers Manufacturer: Currency ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0385515464 Release Date: 2006-04-18 |
Book Description
At age nine, Cameron Johnson started an Internet company.Customer Reviews:
Good read.......2006-05-02
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Creating Effective Groups: The Art of Small Group Communication
Randy Fujishin Manufacturer: Acada Books ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0965502996 |
Customer Reviews:
Must read for Business Workers.......2003-12-21
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Successful Corporate Fund Raising: Effective Strategies for Today's Nonprofits
K. Scott Sheldon Manufacturer: Wiley ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0471350168 |
Book Description
Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they dont know how to "play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: "How do I find out which companies give and how do I obtain information about them?" "Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" "What hidden strings and pitfalls should I be aware of when soliciting corporate funds?"Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldons more than two decades of experience as a corporate fund raiser, it provides a complete blueprint for developing and maintaining successful corporate fund-raising programs at nonprofits of all sizes.
The book begins with an in-depth exploration of the world of contemporary corporate giving. It explains the key differences between private funding and the "strategic philanthropy" practiced by many corporations. It describes the various forms corporate giving most commonly takes, including cash, in-kind, and volunteerism. And it clearly spells out the motivations, perceptions, expectations, and conditions driving most corporate funding.The lions share of the book is devoted to schooling readers in effective low-cost strategies for locating, obtaining, and managing corporate resources. Organized around the five key components of a successful corporate funding initiative, it provides step-by-step guidance on how to research corporate funders, cultivate relationships with key personnel, solicit corporate resources, evaluate the efficacy of fund-raising initiatives, and manage funded programs. It also supplies a wealth of forms, questionnaires, sample letters and proposals, checklists, and other valuable tools that can easily be adapted for use in your organization. Successful Corporate Fund Raising is an indispensable working resource for all nonprofit fund raisers, development managers, agency executives, and board members.
An experts guide to finding and winning corporate support for your nonprofit organization.
This book shows fund raisers and executives at nonprofits of all sizes how to take advantage of the current corporate funding opportunities. K. Scott Sheldon provides a fresh, insiders look at contemporary corporate giving, and he develops a complete blueprint for developing a corporate fund-raising program. Step-by-step, he walks you through the entire corporate fund-raising process and:
Customer Reviews:
Flap Copy is Better Than the Book.......2002-07-31
But just as many movie trailers are more entertaining than their corresponding movies, the flap copy of "Successful" is better than the book.
"Successful" starts with a 35-page exposition on the history, scope and nature of corporate philanthropy. But Sheldon's case for why a nonprofit would want to go after corporate funding seems halfhearted. He sums it up by saying, "If the past is any predictor of the future it should be safe to say that corporate philanthropy will continue to be a significant source of support for America's nonprofit community for many years to come." It's a circular argument and a limp sentence.
Beginning with chapters six through ten comes the strategy promised by the subtitle. Sheldon outlines his 5-part process for seeking corporate funding: 1). Researching Corporate Giving Programs. 2). Cultivation. 3). Solicitation. 4). Evaluation. 5). Recognition and Stewardship. It's a quibble, but this self-evident approach struck me as being more of a program than a strategy, per se.
Nonetheless it's in these chapters that Sheldon really gets his feet under him. It's evident from these chapters that Sheldon is a careful and punctilious fund raiser. He certainly has the bona fides. Sheldon's been raising money for colleges and universities since 1977, most recently at Arizona State University. And yet even here some of the tactics in these chapters seemed off-putting if not hazardous to corporate fund raising efforts.
During the cultivation process, for instance, he recommends taking a "shopping list of funding priorities" to corporate funders. If they don't respond to one option he suggests moving down the list. While it's certainly smart to come prepared to pitch more than one idea, my experience is that kind of fishing expedition suggests that you haven't done your homework, and seldom pays off. He also advocates hand delivery of corporate proposals, and underscoring the words "Hand Delivery" on both the envelope and cover letter. My experience is that when nonprofits take extravagant measures it shouts to potential funders that you really don't need the money.
Well into the book Sheldon outlines an example of how to apply his five-part process to an employee matching gifts campaign. The money sought in the example is [$$$]. As outlined, Sheldon suggests the following steps; develop a campaign including the five-step process; discover companies in your area that match employee gifts, probably using a proprietary database, software or reference book; identify your constituency, including, hopefully, retirees; cultivate the constituency by mailing a brochure that you devise or a commercially available version; double check gift club eligibility; send one or more matching gift donor response forms and or reminders, perhaps including hand written Post-It Notes; meet to evaluate the program; thank matching donors; review the strategy; call eligible matching donors, offer gift incentives, and/or recruit matching gift captains at companies as needed; ensure that you've exploited companies that match gifts based on employee volunteerism. Whew!
It is here in the thirteenth of 14 chapters, the one in which the author dives into the nitty gritty of corporate fund raising, where the reader asks the Peggy Lee question, "Is That All There Is?" Is all that effort worth [$$$]? Sheldon, in devising the example, implies that it is. The reader, however, is left to wonder.
"Successful" has some errors of fact. WorldCom didn't buy Sprint. Neither Intel nor AT&T are really new companies or new to corporate philanthropy, as the book implies.
He also gives cause marketing sort shrift, devoting just 2-pages to the ever-burgeoning practice. IEG, the big sponsorship outfit in Chicago, projects that cause marketing will total [$$$] million in 2002, almost 10 percent of all corporate giving. Best of all, cause marketing money is frequently unrestricted and generally comes from marketing budgets, not corporate foundation budgets. That fact allows savvy nonprofits to double-dip from a company drawing on marketing dollars and corporate philanthropy dollars both. In giving cause marketing the high fly-by, Sheldon does his readers a disservice.
"Successful" isn't worth adding to your personal library. But if you're looking for the very most basic primer on corporate fund raising, check it out at your local public library.
Good Practial Advice for Those Seeking Corporate Funds.......2000-03-28
Regeneration of OLD Information.......2000-03-21
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Effective Small Business Managements
Richard M. Hodgetts Manufacturer: Harcourt College Pub ProductGroup: Book Binding: Hardcover ASIN: 0155209183 |
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Marketing Your Business
Martin Bailey Manufacturer: Imprint Books ProductGroup: Book Binding: Paperback ASIN: 1591098610 Release Date: 2003-10-27 |
Book Description
Marketing your business delivers a theoretical and practical approach to cost-effective promotion of your company and products.Customer Reviews:
This really helped me promote my mail order business.......2003-11-29
This book is two books in one - the first half teaches you the theory. For me the best chapter was dealing with the press. This shows you that it's relatively easy to get free coverage in magazines. The second half of the book has practical guides - again the chapter on writing press releases was excellent. It literally takes you step by step to writing a press release, right down to how to phrase the title and how the final document should be formatted.
There is also a CD-ROM on the back. Although most of the software that's on there you'll find on the cover disc of most magazines there were a couple of jewels. There are also some tutorial videos (although there should have been a few more in my opinion).
If you run your own business are are look at ways to produce more material in-house but are not sure how to go about it I don't think you can go far wrong with this book.
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