Book Description
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Customer Reviews:
Contemporary Advertising.......2006-08-15
This is not only contemporary, but comprhensive. An excellent text that covers the range of history that leads to today's form of advertising, showing what has worked in the past, the present, and through the ages.
The text has excellent explanations of specific campaigns. Examples such as the rise of Mountain Dew, and how it became the strong brand today from the original drink mixer for moonshine is but one such example.
The text covers workflow and patterns that are unique to ad creation and leads the reader through the process through detailed copy, real world examples, and finished products.
Perhaps one of the suprising chapters is the production techniques. Too many come out of school with what they think are the goods on good advertising, but missing the boat on production and the inhereint limitations and production efforts involved. While not a how-to, the text certainly explains the processes.
The text goes into great length about how different forms of media use advertising. Radio is to Billboards as print is to televison, so the various sub types, buying patterns, influences and importance of each is well covered.
Overall a great resource for the classroom as well as some catch up reading for those confined to one form of media when branching out. This should be in every agency's library.
Excellent.......2005-10-01
It is a great book, and the service to receive it was excellent. It arrived when when it was suppose to and in great condition!!
Ok.......2005-07-07
It took long time to get the book, but I got the book finally
Contemporary Advertising with PowerWeb and CD-ROM.......2002-11-12
It would be nice if the glossary on the CD-ROM went along with the book - makes learning confusing. It would also be nice if ther was a uniform code of terms that went along with my other marketing classes. I had to ask my teacher what we were going by - the book or the CD-ROM terms - teacher says to forget the CD-ROM - also, I bought it used so I didn't recieve the card with details on how to get into the website.
Great book, but wordy.......2001-07-01
Great reference for marketing communications from advertising to sales promotion for new comers to the field. Good resource for small businesses as well. Outstanding examples throughout the text. Very readable, but could be more concise.
Book Description
Americans are bombarded daily with mixed messages, half-truths, misleading statements, and out-and-out fabrications masquerading as facts. The news media–once the vaunted watchdogs of our republic–are often too timid or distracted to identify these deceptions.
unSpun is the secret decoder ring for the twenty-first-century world of disinformation. Written by Brooks Jackson and Kathleen Hall Jamieson, the founders of the acclaimed website FactCheck.org, unSpun reveals the secrets of separating facts from disinformation, such as:
• the warning signs of spin, hype, and bogus news
• common tricks used to deceive us
• how to find trustworthy and objective sources of information
Telling fact from fiction shouldn’t be a difficult task. With this book and a healthy dose of skepticism, anyone can cut through the haze of biased media reportage to be a savvier consumer and a better-informed citizen.
“Read this book and you will not go unarmed into the political wars ahead of us. Jackson and Jamieson equip us to be our own truth squad, and that just might be the salvation of democracy.”
–Bill Moyers
“THE DEFINITIVE B.S. DETECTOR–AN ABSOLUTELY INVALUABLE GUIDEBOOK.”
–Mark Shields, syndicated columnist and political analyst, NewsHour with Jim Lehrer
“unSpun is an essential guide to cutting through the political fog. Just in time for the 2008 campaign, Brooks Jackson and Kathleen Hall Jamieson have written a citizen’s guide to avoiding the malarkey of partisan politics.”
–Mara Liasson, NPR national political correspondent
“The Internet may be a wildly effective means of communication and an invaluable source of knowledge, but it has also become a new virtual haven for scammers–financial, political, even personal. Better than anything written before, unSpun shows us how to recognize these scams and protect ourselves from them.”
–Craig Newmark, founder and customer service representative, Craigslist.org
Customer Reviews:
learn your biases in order to make better decisions.......2007-08-28
Unspun was an informative read. The first part covered examples of manipulation by politicians and adverstisers. I saw the pattern early enough. They could have used fewer examples to make the point with me.
The steps to identify and deal with manipulation were straightforward and helpful.
But it was the latter part of the book that really grabbed my interest. They covered the psychological factors that "blind" us. I was intrigued by the brain studies that show that we don't engage our rational part of the brain when confronted with information that goes against our core beliefs.
Yet they didn't leave us in despair about the situation. The authors offered ways to find the biases in ourselves so that we can allow the rational part of us to evaluate all these messages. I would encourage anyone to read this book in order to evaluate situations better. Better evaluations lead to better decisions.
Excellent Summary of How Disinformation is Spread.......2007-07-07
"UnSpun" tells us that respect for facts isn't a major concern in the advertising industry, and is far too rare in politics as well. There is no federal law requiring truth in political advertising, and the few states that have tried have had their efforts overturned or proven ineffective. At the same time, lawsuits for defamation are rare, and move too slowly to do wronged candidates any good.
The authors then go on to provide a number of guideline rules to alert us to likely disinformation - eg. "If it's scary, be wary," and offer simple rules to also assist - eg. beware of stories that are too good, the dangling comparative (eg. longer than what?), weasel words (eg. "up to 50% off"), the blame game, glittering generalities, misuse of the term "average," baseline bluffing ("cuts" measured against alternative programs, instead of current spending), and use of value-laden words (eg. death tax, instead of estate tax).
"UnSpun" ends by offering some helpful rules for information consumers; unfortunately, it still is too easy to play games with words.
Good start on a much needed topic--but somehow I expected more!.......2007-06-19
I got this book from the local library and read it before checking any of the reviews on Amazon.com. The authors have many good points that they make. As others have observed, their liberal bias does sneak through as you read example after example that they cite. MY biggest disappointment came from my own expectation, based on the book's title, that it would cover more ground and give a broader range of specific recommendations for people who are searching for the TRUTH in a world of sensory overload, SPIN doctors, and shouting alarmists. For example, a summary page of references and web sites and the information covered would have been very useful. Although much of the info in the text given was very useful, it seemed at times like they were pushing their our website a little too much.
Just the facts, ma'am.......2007-06-17
This book is written by Brooks Jackson, the head of factcheck.org. It explains how factcheck.org confirms or disputes "factual" claims and is a how to book for thinking people. Rather than accepting what the political, news or advertising folks want you to think, this book will give you the tools to question the "facts" and inform yourself on any issue. Several websites factcheck.org considers reliable are listed and I've bookmarked a few of them for easy reference. The book itself is setting next to my monitor. It's an easy read with lots of great tips, great advice and examples of spin to illustrate the tactics used. It will open your eyes and save you money.
EVERY American should own this book!.......2007-06-15
Though it is mostly common sense, most people need to be reminded of their biases and the way they take in information as "fact". This gives excellent examples of bias, misleading info, and info that is "spun" into whatever a person wants. For example, the area on evidence based from research. Even though it may come from a reliable source, was the research peer reviewed? Did it have a reasonable sample? Who financed the research? Now reading through some many of these news articles (like one reviewer stated, the authors claimed that AP was fairly unbiased), I can pick apart the articles in a matter of minutes (using the internet) and go straight to many of the sources (as they instruct you how to do within the book).
Overall, this book is a staple on anyone's desk. It should be required reading for high school and college students.
Book Description
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.
An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
Product Description
Book Description
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Book Description
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Book Description
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Marketing 2005, paperback edition, continues this tradition by providing the most current and up-to-date content including updated opening vignettes and boxed features that cover events that have taken place in marketing over the past year.
Customer Reviews:
Well Designed Book!.......2005-07-26
I had to get this book for a Marketing class I had to take. The design of the book was awesome! I really enjoyed the Chapter video cases that provided current examples of the marketing concepts covered. The "marketing dictionary" section in the lower right hand corners made studying a breeze. Not only do the authors give examples of the marketing concepts and strategies with current examples, they also provide the "Marketing Miss" section, which points out real marketing problems, their outcomes and lessons learned. There is also a "'net Work" section in each chapter, where you can go only line and research marketing data! I enjoyed reading this book, so getting through two chapters a week wasn't a grind (unlike my management book... but that's another story).
Horrid. Useless. Ugly. Brought to you by Krispy Kreme.......2005-04-29
This was the textbook for my introductory marketing course. It has only provided one insight for me, and that is that business schools often find horrendous ways to teach.
The cover should be a warning for anyone considering this book. It's a big ad for Krispy Kreme. A box of Krispy Kreme donuts. A tray of their popular glazed donuts. A cup of Krispy Kreme coffee. The words "Glazed, Jelly, Chocolate-Iced, Custard-Filled." What is this book trying to do, teach us about marketing or make us crave sticky pastries? There's something wrong and disgusting about using an educational tool as a form of product placement.
It only gets worse inside. The book tries to make up for its lack of substance with bright colors, strangely designed diagrams and weird anecdotes in the margins that barely even relate to the topic at hand. Even worse are the constant display of ads with captions that struggle to justify why they're there at all. Certainly, promotions is a key part of marketing, but I can't help but get the feeling that the reason why these particular ads are included is because the company paid the publisher, not because they're good examples.
The only reason why I'm even keeping this waste of paper is to remind me of why I'm so disgusted with the attitudes endorsed here. Unfortunately, this isn't the only business class I've hated because of its poorly developed ideas and lack of objective proof. As such, I plan on focusing more on my psychology degree and dropping business - a person shouldn't have to endure this kind of frustration for the sake of getting an education.
If you're a professor, let me make this clear, THIS BOOK IS A VERY BAD CHOICE. I would only suggest you use it if you want your students to come to class, as they won't be able to glean anything intelligent from the book by itself. If you're a student who has to buy this book for a class, I offer my most sincere condolences.
Book Description
Suze Wilding and Lloyd Rockwell are complete strangers. She lives in London; he lives in New York. But when their advertising firm sponsors a job swap, having them trade apartments and jobs for the summer, they find themselves living each other's lives. From the beginning, these two seem polar opposites—Suze is impetuous, brash, and commitment phobic, whereas Lloyd, cautious and thoughtful, is looking to settle down with his suitable girlfriend. But when Suze discovers a plot at work to get Lloyd fired, the two begin communicating long-distance, and can't help wondering if they might just be perfect for one another.
From the internationally bestselling author of Weekend in Paris, Summer in the City is a wickedly funny, irresistible look at modern romance.
Customer Reviews:
A Great Summer in the City.......2007-03-07
This book was really interesting. The story was well thought out and there were some unexpected twists thrown in. This one is not predictable and boring like other books that I have read. The idea behind the story is fantastic and I have not read another book like this one.
The first half is painful, the second is slightly less painful.......2006-08-30
Ironically, when I started this book I was on vacation out in the Hamptons (staying on Shelter Island) for a few days. The first half of the book was spent with little or no plot and with the author Robyn Sisman painfully developing the characters. The amazing thing is Lloyd Rockwell the main character was not even developed until the final chapters. As someone that's lived in Manhattan for a good portion of my life, and stayed in London for a while; I found this book very painful to digest.
To be fair the one part I did find interesting was learning about the Advertising Industry, but to be frank most of the men in the industry are gay and most directors in Hollywood are straight. I found it amuzing that the author chose to reverse these stereotypes. The symbolism that was used for the main characters was also a bit off base, the main character is called "Rock-Well" . I'm guessing that she meant Lloyd faired well under pressure and stress, like a water proof ocean vessel in undeer a storm; but yet he always came across as a complete wimp that was stepped on by everyone, from his girlfriend to his bosses, to his subordinates.
Suze "Wilding", a.k.a. Wild-Thing, as least has a more consistent symbolic name.
After suffering from the akward writing style, there were points where the book suddenly would become a "page turner." ...but then you would just be stumbling over the overly done descriptions of second hand characters and the rooms that surrounded them, before you knew it you were praying for something to happen that you couldn't predict. You just keep reading to find the back cover summary of the book dragged out over 300 plus pages. Oh, I want my time back and you ask why didn't I chose a differnt book for the beach. I'd say if a friend gives you the book for a vacation then go right ahead, but don't waste a dime on this one nor your time. If you must read chick lit then at least read something by a decent writer of the English language like Libby Schmais, "The Perfect Elizabeth."
GREAT EXCECT IT'S MISSING MORE ACTION BETWEEN THEM.......2006-06-13
SUZE LIVES IN PARIS AND lLoyed lives in the city. they sign up to exchange jobs and lives. they're both getting ajust to their new lives but things are geting complected with their new jobs. they ask each other for help if they need help with their jobs and life prombles. they start to get to know each other in a new way and trust each other. but they still have their prombles in their new jobs which they may lose if they don't ask each other about it and that going to lead to something......read it and find out what it is.....
Better than Weekend in Paris.......2006-05-03
After reading weekend in Paris I enjoyed this author but didn't love her...I really, Really enjoyed Summer in the City. It takes you to both London and New York, get a taste of both. Suze and Lloyd trade cities and homes for a month to work in each other's offices for a work program for the advertising firm.
Lloyd gets abruptly fired from his position and, with the help of his New York friends and Suze, works hard to get his job back and creating a relationship along the way. The both realize that by living each other's lives over those few weeks that they become a part of each other's lives. It's a very sweet story.
Enjoyable, but ordinary.......2006-03-12
Average chick-lit. This book had a great basic storyline, of two business people exchanging jobs and homes for a month, however it didn't live up to its potential. I found the use of British slang to be somewhat misplaced, and the characters to be underdeveloped. Still, it was a fun read, and I particularly enjoyed the true-to-life descriptions of New York and London from native, not tourist, viewpoints.
Average customer rating:
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Shoes, Shoes, Shoes
Andy Warhol
Manufacturer: Bulfinch
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Binding: Hardcover
 Warhol, Andy
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ASIN: 0821223194 |
Book Description
Examines every aspect of visual merchandising—from point-of-purchase display to signage—and has become the trusted resource for professionals. Rich with photographs and illustrations, the book discusses the fundamentals of good design, how to take a project from concept to completion, and unique strategies for transforming mundane stores into shops full of charm, distinction and visual excitement. This edition features two new chapters, the latest trends in visual merchandising, examples from retailers of every size and a DVD in every copy.
Introduces a practical approach to designing display windows that is authored by an industry professional; Amy Meadows, Manager of Visual Marketing, Marshall Fields. Examines the role of advertising, special events and publicity in the success of various retail operations. A new DVD explores the field of visual merchandising and provides readers with illustrations of the industry. Gives readers a comprehensive look at all areas of visual merchandising, including: point-of purchase display; graphics in the retail environment; signage; and more!
Visual merchandising professionals.
Book Description
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
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