Book Description
With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with “one voice” in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less moved by what they view as “sales messages” - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
Customer Reviews:
Not Very Informative -- Much Better Books Out There.......2007-09-12
I bought this book after reading many of the great editorial reviews, quotes, and customer reviews. It sounded like a complete guide that would step up my public relations tactics. After reading the book however, I realize it was just good PR.
If you've been in the PR business for even a little while, this text won't teach you much. It covers the basics, which is nice if you don't know them, but it's more suitable for an introductory course on public relations than anything else.
If you really want to learn a lot about public relations, I would recommend Complete Publicity Plans by Sandra Beckwith. It's nearly 1/3 the cost of this book, and yet it's worth much more than this one.
A must have for any public realations professional.......2007-06-28
I am a professional PR and marketing man. I constantly strive to hone my skills by reading trade articles and books about the subject. If you hope to become adroit at marketing, you must do the same.
Public Relations: The Complete Guide is an excellent manual that will help you understand how PR works. It covers almost everything, from effective press kit drafting, to writing and releasing excellent press releases. But Joe Marconi doesn't stop there. He outlines good habits to develop in different PR situations; from product PR to damage control PR; from inner corporate relations PR to investor PR.
If you hope to use public relations in any way to market products, or to market yourself, Joe Marconi's Public Relations: The Complete Guide is a must have.
-Craig Nybo, author of Total Human: The Complete Strength Training System
Insightful!.......2004-11-04
Public relations (PR) is a critical feature of any modern institution's marketing program. However, it is often not seriously considered as a legitimate part of corporate administration because it frequently focuses primarily on tactics - what to do, when and how - and rarely rises into guiding overall company strategy. Yet, if you want a practical guide that will show you how to create a media kit or develop a crisis management plan, Joe Marconi's book is for you. It delivers solidly at this general tactical level, where it is, indeed, a working guide. However, it does not transcend into more theoretical reaches. The book skimps on some more meaty, advanced areas such as the theory of public relations and how it fits into overall corporate strategy. The chapters also do not seem to be arranged in progressive order by subject. For example, chapters on speechwriting are sandwiched between those on crisis management and ethics. However, we find this book valuable for those who want an overview of PR's work-a-day aspects, including normal business tactics if not sophisticated corporate strategy. It also will help those who are not fully familiar with what PR can deliver to a modern institution in challenging times.
A Must Have Book!.......2004-07-07
This book was very informative with an excellent format. Incredibly useful guide at the end of the book with examples of press releases and such. I would highly recommend it.
Great on the essentials..........2004-07-07
Cover to cover, this books is filled with great insight and useful information, especially for entrepreneurs and small business owners who cannot afford to hire agencies or PR consultants. That said, however, before entering the visibility fray, a few notes of caution: (1) Have a clear understanding of who you are and what you want people to know about you and your company; (2) Recognize the importance of evaluating how and where to get the right publicity for the right reasons; and (3) Remember that you only get one chance to make a first impression! (Reviewed by: Marion E. Gold, author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "TOP COPS: Profiles of Women in Command."
Book Description
Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Customer Reviews:
An essential book for all would-be candidates.......2007-05-26
There are three books that I think all would-be candidates should buy: 1) How to Run for Local Office by Robert J. Thomas; 2) The Campaign Manager by Catherine Shaw; and 3) This one. When I ran for Congress in 2004, I relied on all three, whereas the other books I bought (five in all) offered little additional insight. Sadly, I "lent" this book to another candidate three years ago and never received it back, and since I don't plan on running for office again, I haven't had a need to repurchase it - this is why my review is scant on details. But I do remember that this book was excellent and if I ever did decide to run again, I would immediately add it to my Amazon cart.
Great Book for First Time Candidates and Campaigners.......2005-10-09
I have used this book and its predecessor for numerous local campaigns. It is not written at a theoretical level but is a nuts-and-bolts primer for small campaigns. I have other books on the subject, but this is the one I recommend most highly.
I find that many people who want to run for political office at the local level really have no idea about the mechanics of a campaign. By the time they realize that it is no easy task, they are too far gone or too dejected to turn their campaigns around. This book is an excellent guide for them to read before they start. I like the fact that Judge Grey demands a basic analysis of what it will take to win before a candidate commits himself.
I also think the judge's willingness to make recommendations (i.e. don't run as an independent, his insistence that no campaign is too small for a campaign manager) sets his book apart from others. The title of this book is "How to WIN a Local Election", not how to run one. In fact, he capitalizes the word "WIN" himself. Often times these books are written by political science professors who lose sight of the objective of a political campaign-- to "WIN" !
In short, this is an excellent primer for small local campaigns. Good enough that I buy copies to give to potential candidates before they throw their hat in the ring.
A citizen's primer on your civic duty. .......2005-08-15
This book is full of great practical ideas for planning and running a local campaign. If you know you want to run for office but you've never done it before, and you don't know where to start, this is the book for you. The author breaks it down into pieces and helps you figure out where to target your limited resources. It helps that he's won a few elections. So get going...remember, just voting only gets you a D, to get an A, you've got to run for office yourself.
Concise & informative guide to the basics for success.......2005-07-17
Grey produced a concise, informative and well-written guide to winning a local election. Local elections are won on actions that put the campaign in touch with the voters. This short, easy to read book provides the essentials quickly (I read it in a day) freeing the campaign to get out and work efficiently and effectively.
The criticism that the book is too basic by other reviewers misses the point. With experience as a senior project leader for a major national political polling firm, I still forgot what it takes to manage an entire campaign. The book is not naive in its simplicity, but eloquent at making decisions about what is relevant to convey to get a campaign up quickly and in the right direction.
Was a good overview for its day... dated.......2005-05-10
This is the best of the four books I've recently compared to run a local campaign. Three others, "Winning Local and State Elections" by Beaudry/Schaeffer, "Winning Polical Campaigns," by Bike, and "How to Win an Election," by Huseby are much more dated and significantly flawed. Of these books, this is by far the best, providing a good overview of the things one needs to do in order to run a successful campaign. Others have provided an overview of what you'll find inside and you can sneak a peak online, so I won't provide redundant info here. This book is unique in highlighting areas that may not apply to your particular election and highlighting potential "gotchas" for which you need to be alert, for instance financial reporting requirements for your state.
This book, like the others, falls short in its coverage of technology (online presence for the candidate, email communication, effective use of databases, automated polling maps), and in some cases is bent towards larger elections which have political party affiliation.
All-in-all a decent primer with helpful hints for getting started, but you'll also likely want to invest in something with a bit more depth around areas of particular interest/need for you: targetting, polling, messaging/communication, or advertising.
Customer Reviews:
More of an introduction than a handbook.......2006-01-10
OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.
The Media Handbook a Handy Reference to Media Planning.......2003-06-19
Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.
This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.
Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.
A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.
Book Description
Get it while you can …
Complex, ever-changing, and controversial, the future of our current system of Social Security and Medicare is uncertain. This indispensable guide explains the proposed changes and current status of these important social programs. Completely revised to incorporate changes to compensation scales and survivor benefits, and with an expanded section on Medicare and the new drug programs, this book is the most up-to-date overview of Social Security and Medicare currently available.
• Revised and updated with the latest 2006 statistics on income scales and cost of living; such Social Security Benefits as survivor benefits and disability payments; tax codes; and more
• Completely new chapters on Medicare, the Medicare Drug Programs, and the current political climate and proposed changes
• Completely revised section on resources
Customer Reviews:
Understanding SS and Medicare.......2007-03-29
This is a Guide chock full of information on the
title subjects. I found it to be easy to read
and understand. It didn't make all the decisions
for me,but gave me plenty of options to think
about. I'm glad I bought it.
An ever-increasing population of baby boomers will find it useful........2006-10-14
The second edition of SOCIAL SECURITY AND MEDICARE is a top pick any public library will want to include in their collection. It updates all information on rules, coverage, benefits and more, providing tips on everything from timing retirement benefits to understanding how divorce and death affects social security benefits. An ever-increasing population of baby boomers will find it useful.
Diane C. Donovan
California Bookwatch
Product Description
The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics—consolidation, consumer control, and communication accountability—reflecting the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbook includes: *numerous examples to provide a better sense of how media planning and buying work in the real world; *examples of research studies to give readers additional references for more in-depth information; *media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and *a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.
Book Description
If you are given the responsibility of planning a meeting for your business, you need to make your company look good. This guide gives you suggestions for planning the budget, negotiating a space to meet, choosing a caterer, setting up the room, and planning programs. You will be able to produce an event that is organized and within your budget.
Customer Reviews:
Good book to understand meeting planning, but not events.......2003-11-02
This is a comprehensive introductory book for anyone starting out in the meeting planning industry. The title is a bit misleading (Meeting AND Event Planning) as there is very little information on event planning itself - about 10 pages. The event planning section mostly concentrates on the events that would be part of a meeting (golf tournament, fundraiser, final night gala, etc.) but doesn't go into great detail. There are, however, concepts and information presented about meeting planning (checklists, timelines, vendors etc.) that can be easily transferred to the event planning process.
If meeting planning has recently become part of your job responsibilities, this guide will help you understand the basics. If you are looking for information about becoming an independent meeting planner or event planner (i.e.: getting clients, starting your company) you might need to continue looking for other resources.
Overall the book is well written, has plenty of examples and explains the underlying concepts to organizing a meeting.
Absolutely necessary for starters.......2002-01-10
I think this is the best guide for event and meeting planners. there is a lot of source references (especially internet sources available for professional event planners or prospective event planners) It is fun and easy to follow. Everything is clearly explained. There is not too many jargon words used.
I am yet in the middle of the book and I can't wait to see the later parts of it. I am getting all the necessary information I need.
New to Meeting & Event Planning? Start with this book........2001-05-03
This book is a great value for any individual who is just starting out or think about joining the industry. For the seasoned professional you will find a few things you may not have thought about or simply forgot about. In addition, it's a great piece to give to your superiors to explain, in a fun way, what exactly you do. The book expresses that those in the industry are professionals and that we are much more than mere "party planners." At times it can be a little too cute, but with a title like The Complete Idiot's Guide to Meeting and Event Planning some leeway should be given. Again, its a great start for an introduction to the industry. I would recommend for additional information check into some established organizations such as Professionals Convention Management Association, PCMA; Meeting Professionals International, MPI; and the Convention Industry Council, CIC. These organizations offer additional materials, at a slightly higher cost, but worth investigating if you are interested in a career planning meeting and events.
Amazon.com
Publicizing a book, whether it's your own or someone else's, can be a daunting task. With books piled precariously high in editors' and producers' offices, how do you possibly make yours stand out? Relax. "There's no such thing as an author or book that isn't publicizable," says Jodee Blanco, who has been promoting books for nearly 20 years. "You have to be willing to tailor the campaign to fit the situation." Blanco's approach is to read the book, interview the author, then explore all possible angles. Some books are best publicized from the national level down; others fare better with grassroots campaigns. In The Complete Guide to Book Publicity Blanco explains the ins and outs of writing press kits, conducting media research, making pitches, tailoring and running publicity campaigns, and organizing book tours. She divulges the secrets to interview success, which include the author's knowing as much about the interview as possible ahead of time (it also helps, she says, not to wear plaid and not to hawk the book too blatantly). Most important, though, Blanco knows how to get a media contact to read her mail, and even to return her phone calls. Sometimes, she says, she'll "messenger [a] note with a flower or piece of chocolate. A touch of human kindness works wonders." --Jane Steinberg
Book Description
The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.
Customer Reviews:
Great ideas, great practical information!.......2007-07-15
I bought this book in order to get more information about how to further publicize my own recently published book. I found this book very helpful, with great ideas and suggestions. The book is laid out very concisely and it is very easy to navigate the different topics and chapters. I was so thankful to find this book!
www.balloonstopawpaw.com
Thanks!
One of the most important books on Literary PR - EVER!!.......2007-05-30
Wow.
Wait... let me rephrase that.
WOW!! Forget every other review I have ever given. With all due respect to such classics as "Jump Start You book Sales" and "1,001 Ways to Market Your Book" this book opened my eyes to the other side of the media - and how to get there. I have read and reread everything from "How to Sell You book on Amazon" to "Publicize You Book" (and hundreds of other texts), but this one book stands out head and shoulders as a MUST READ if you ever want to sell ANY books. Written TO the author or public relations specialist (seasoned or student), this book covers in depth print, broadcast, local, regional, and national media like no other book on the subject. Read all of the books I listed above - and read anything By Rick Frishman, but make sure you always have THIS BOOK within arms' reach.
Jodee knows her stuff and she tells all. In contrast to the wonderful texts above, what I gleaned from these pages was HOW TO plan out a campaign (not just a collection of nifty ideas - which are also useful in their own right). Jodee explains the inner workings of every aspect of the media, and how to approach a television producer versus a radio producer or news paper editor, and why. Moreover she gives example after example of how to write a grreat press release, cover letter, question and topic sheets, but her greatest accomplishment is her intensive work on fiction.
NO OTHER BOOK I have read comes close to covering "How To" promote fiction like this one does. I have spoken to and emailed scores of well known and respected professionals who shy away from fiction, but Jodee tackles it head on and tells you as an author or publicity specialist exactly how to research, locate, and exploit the right angles to make the media frenzy for your book. "Where is the hook?" is the greatest bane of anyone who attempts to publicize a novel. "Why should anyone care that you wrote a story?" This book is the first (and currently ONLY) I have found to address these two nefarious questions. This book changed my life. Most highly recommended.
This book is exhausting.......2007-03-17
Some books leave you hungry for more. Others leave you satisfied and content. And still others leave you literally exhausted, like consuming a Thanksgiving dinner. The Complete Guide to Book Publicity falls into the third category. When you are done consuming this wealth of information, go through and read it again, this time compiling a "to do" list. Every page will be tattered and worn with ear-marks, highlights, and scribbled notes.
Reading this book is like its own productivity test. Some may find absorbing it all very taxing, much less acting upon 10% of it. But for those who do both (read it AND act upon it), this book cannot help but improve your book publicity tactics. - Brent Sampson, author of Self-Publishing Simplified
it was okay.......2006-07-12
The book had a few good ideas, but it was mostly overwhelming and I felt like the author tended to fan their own ego a lot.
Jodee Blanco Knows How to Publicize Books........2006-06-17
Jodee's book is incredible. So incredible I ran out of highlighters because I was highlighting so much critical information in it.
Jodee has been there and done that and it is clear from all my research that if this isn't the best book on the market it is in the top two. Way to go Jodee and thank you.
Mick Hager, author of MONKEY BUSINESS
7 Laws of the Jungle for Becoming the Best of the Bunch!
A Short Tale of a Company That Gets It! Gibbs Smith Publisher, March 2007
Book Description
Crises have no boundaries. Any company, organization and institution is vulnerable. A shooting or other violence in the workplace. An explosion. Product recall. Release of toxic substance. Natural disaster. This book is the complete guide to crisis communictions. The better a management team is prepared, the better it will be able to communicate and contain and incident before it becomes a crisis. This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. For a senior manager, it could be job insurance!
Customer Reviews:
This book is simplistic.......2000-11-03
The author provides case study after case study with practically no analysis himself. He spends an entire chapter promoting himself and lambasting a client who didn't heed his advice.
Is this a good book for newcomers? Possibly. If you're a student and don't know much about public relations this book will probably interest you. If you're a practioner and this book is anything other than remidal reading, it may be time to consider finding a new career.
To his credit, the author does present case studies that run the gamut from non-profits, to disasters, to educational instituions, to criminal clients. He does provide a wide array of different situations.
I have no doubt that the author is an excellent practioner of the art of public relations. As a journalist and an instructor, the book leaves something to be desired.
An excellent resource.......2000-03-16
I found this to be one of the best books out there on risk and crisis communication. The author succinctly presents a wealth of practical information and tips. This book is as useful for newcomers to the field, as well as those who have weathered many a crisis. In addition, its universal advice applies to all organizations--whether you are in industry, government, education, sports, or non-profit. I've bought copies for all my staff!
Book Description
Tips, techniques, and procedures for starting up and running a successful creative-services business. The most comprehensive business companion available for freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals, this book guides creative entrepreneurs step-by-step through the process of being successfully self-employed. It answers their most-asked questions and provides sample forms that will save time and help them run their business more professionally.
Customer Reviews:
A Creative's Must Have!.......2006-10-20
This book is a wake up call to the Creative! It completely opened my eyes to the many things to think about and plan for when leaving your secure job, and going out on your own. Extremely well written, with a plethora of knowledge on the subject. A complete eye opener. A MUST HAVE for the Creative who is planning on going freelance, or starting their own business. Very informative and necessary to read in order to succeed on your own. Very exciting, I could barely put it down!
Very helpful for a new freelancer.......2006-08-24
I'm starting a sole-proprietor (one-person) freelance design business and I have found this book to be extremely helpful. It manages to be realistic about what to expect while also providing encouragement that if you prepare well and work smart, you have the opportunity to reach your financial goals. The book has made me consider contracts carefully and has given me valuable suggestions (for example, setting up standards such as "I can't accept jobs for which I can bill less than 8 hours' work"), thinking about what kinds of clients I want to attract in my business, and so on. It has important points to consider if you are locating your business outside a large metropolitan area. I recommend it for anyone who is starting out - or considering starting out - on a solo creative business.
Foote's books address different business models.......2004-08-28
According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the various chapters of each book.
Worth $20.00.......2004-08-09
I started out excited about this book, then quickly realized much of what the author had to say was outdated at best, not the best advice on numerous occasions, but yet the book contained some valuable information. A bit stoneage as far as business marketing practices. One hundred pages on setting up your own studio/small business with personnel (No, thank you). If working as a freelancer in the graphics or copy arenas is your thing, its worth paying $20.00 to get something out of it.
YOUR BUSINESS BIBLE.......2004-03-26
This is such a comprehensive book. If you have any question about how to run a business, let alone a creative one, this book is the only one you'll need.
Books:
- Quantitative Methods for Business (with Crystal Ball Pro 2000 v7.1, CD-ROM, and InfoTrac )
- Real Estate License Exams For Dummies
- Relax Your Way to Thin! Hypnosis Weight Loss Motivation
- Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth
- Small Business Start-up Kit for California
- Small Business Start-up Kit for California
- SPIN Selling
- SPIN Selling
- Strategic Brand Management, Second Edition
- StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths
Books Index
Books Home
Recommended Books
- Business Communication: Process and Product
- The Power of Play: How Spontaneous, Imaginative Activities Lead to Happier, Healthier Children
- R Reference Manual: Base Package, Vol. 1
- The Art of Profitability
- Stealing the Network: How to Own the Box
- This Time, This Place: My Life in War, the White House, and Hollywood
- The Gregg Reference Manual
- 1998 Miller Gaap for Not-For-Profit Organizations: Plus Tax and Regulatory Reporting
- Reaping the Benefits of Mergers and Acquisitions, In Search of the Golden Fleece
- The Lovers of Algeria: A Novel
General
| Business & Investing
| Subjects
| Books
The New PR Toolkit: Strategies for Successful Media Relations
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
The Public Relations Writer's Handbook: The Digital Age
The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Media Training 101: A Guide to Meeting the Press
