Book Description
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This âbibleâ of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.
Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the âbible of public relations,â the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations.
An excellent, essential desk reference for those in the practice.
Customer Reviews:
Effective Public Relations textbook review.......2007-01-11
This is a very good text for an overview of public relations, and is one recommended by PRSA as a text which covers all of the areas on its APR exam. The divisions within each chapter (subheads, etc. which are in blue) provide for more ease of reading.
Good Information For PR People.......2007-01-04
The book has a great compilation of areas related to public relations. If you're new to the industry or are working in the industry and want to get some history, facts, and how to prepare a PR plan, get yourself the book.
From a student's perspective..........2004-03-06
Last year, I took an intro to PR class to see if I'd like it. I loved the class, but our text, Effective Public Relations, was another story. As a college student, I read a lot of textbooks. This one certainly is as they claim: a PR bible, full of essential PR knowledge. But dang if it wasn't the most stimulating, interesting read since late night phonebook reading. Even compared to other textbooks, it was a chore to read.
Thorough Public Relations Intro.......2002-08-20
I must concede to being a fan of Cutlip's and Broom's work. I was deeply interested to see what they would update and change in this seminal work from their previous edition, most notably anything in the area of extremely cost effective public relations, especially as clients are demanding more and better public relations counsel for less money. While the 8th edition does not disappoint, nor does it rise above all expectations. For one who is a neophyte in the area, then I strongly suggest this work, as it provides one of the most comprehensive overviews of our industry that I have ever seen. For myself, I felt the book needed more coverage in the cost effective area. I found that coverage in Michael Levine's Guerrilla PR: Wired, which addresses the burgeoning need of attaining strong coverage without blowing the budget. Overall then, while I recommend this book, I cannot do so without some reservations. Nonetheless, I look forward to reading the 9th Edition.
Eat, Drink and Sleep P.R........2002-07-29
Read this hand in hand with Michael Levine's "Guerrilla P.R." and "Guerrilla P.R. Wired", and you will even start to dream like a P.R professional!
Product Description
What do the Twenty-Dollar Bill Test and the Grandma Bessie Test have in common? Both are excellent, easily implemented strategies for producing high quality policy analysis. In his gem of a reference book, Eugene Bardach presents dozens of concrete tips, interesting case studies, and step-by-step strategies for the budding analyst as well as the seasoned professional. Readers learn how to:
- Define policy problems with clarity and accuracy.
- Economize on data collection.
- Gain access to and credibility in the field.
- Think creatively about policy alternatives.
- Apply and weigh evaluative criteria.
- Realistically estimate outcomes.
- Make cogent and persuasive recommendations to clients.
This edition s appendices include a sample document of real world policy analysis, a primer in how to talk the talk of policy analysis, and a cheat sheet of strategies for solving a host of policy problems. Used in the Berkeley policy program for more than twenty years, A Practical Guide for Policy Analysis has also become part of many a practitioner s permanent library.
Customer Reviews:
A Practical Guide For Policy Analysis: The Eightfold Path To More Effective Problem Solving .......2007-05-13
This book explains the procedure of analyzing policy so it might be useful for someone to organize the procedure.
Bardach is Bodacious.......2007-05-12
Bardach is the essential policy analysis book. Apparently a student of his took avid notes in class; that combined with his own journals made for the most trunkated version of any specialized policy book. Written much like a reference manual with his own quips about analysis, it is easy to read and most informative.
Ciao!
ef2
A Practical Guide For Policy Analysis: The Eightfold Path To More Effective Problem Solving .......2007-04-07
EASY READ!!!!!!!!
Easy to understand and not at all boring!!!!!!
The author's style is direct and to the point. I felt like I was having a conversation with the author!!!!
A great analysis guide.......2006-03-19
This is a great book for anyone going into the field of policy analysis. Very intuitive, without jargon.
A treatise on analyzing policies for any business.......2001-09-12
Eugene Bardach's A Practical Guide For Policy Analysis: The Eightfold Path To More Effective Problem Solving is a treatise on analyzing policies for any business. Bardach offers a very carefully written and informative text, enhanced with extensive suggestions, examples, explanations, footnotes, and in-depth problem-solving plans. Intended to help the reader learn the management skills of an executive, A Practical Guide For Policy Analysis concentrates an amazing amount of versatile wisdom into a mere 102 pages. A recommended guide for anyone who must learn to deal with high-stakes or high-stress daily crossroads.
Book Description
Describes how to write an attention getting news release.
Customer Reviews:
excellent advice.......2005-07-16
I read Catherine McIntyre's book before writing my first and only press release, to publicize my church's program for children with autism.
I did everything Ms. McIntyre told me to do.
That press release won my church a story and photos in the New York Times.
I should add that I'm a professional writer, so I had a leg up on the topic.
But I'd never written a press release in my life. I don't think I'd even read one.
McIntyre told me what I needed to know.
Fantastic Resource!.......2003-07-23
When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!
Not too impressed.......2003-05-17
This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.
I do recommend "Free Publicity" by Jeff Crilley. ...
Very Useful.......2002-08-30
McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.
from someone in the biz.......2002-08-22
It's rare that you read something informative and entertaining. This book is written with humour and intelligence. It isn't exactly in the class of Michael Levine's Guerrilla PR Wired, but it is a gool tool to have around. The specific nature of the book is also helpful for those with specific questions.
Book Description
Go beyond the ordinary, with Bruce Jansson's groundbreaking look at the ins-and-outs of conducting policy-practice. BECOMING AN EFFECTIVE POLICY ADVOCATE gives you hands-on experience building the skills that will empower you to implement policy reform as an effective social work practitioner Jansson includes case studies and examples that illustrate how and why policy is important as well as a toolbox of strategies to help you implement policy reform over the course of your own career. And to enhance your course experience, this text features access to ThomsonNOW, an integrated online suite of services and resources that will help you save time, focus your study, and get the grade you want!
Customer Reviews:
Essential text on social policy and change.......2004-12-31
Although I am not a social worker, Jansson's text is proving very useful for finishing my legislative analysis paper--and completing field work. A hallmark of his writing is the desire to ensure the reader knows how close (and therefore permeable) government is to our daily lives.
Jansson's book is certainly well researched, but he does not use the long resource list as a justification for ailenating his readers (and potential colleagues). He specifically wants people to become and remain interested in this information. Throughout the book, the reader learns this information IS important and is completely different from academic filler and/or abstract theory which does not neccessarily work in their post-degree workplaces.
It is formally listed for social work, but this book would also be a great text for government/political science, public administration, and even some social science (women's studies, multicultural studies...etc) classes.
The BEST policy text........2002-01-05
I have adopted this text for my social policy course since the first edition.
The hallmark to Jansson text is that he offers the best framework for generalist practice. Other policy textbooks perceive policy-making as an enterprise dominated by great persons who direct great ideas on a macro level. Policy, in this sense, is the development and maintenance of programs like Medicare, Medicaid and Social Security. Jansson makes it clear that policy encompasses all aspects of social work intervention. For example, Jansson offers students a framework to comprehend the lack of adequate parking spaces on campus and -- what to do about it. Thus, Jansson enables the student to understand that policies operate on the micro, mezzo and macro levels.
Jansson spends most of his energy on the application of micro policy issues. This is most appropriate for two reasons. First, I estimate that 90% of social work graduates who are required to read this text will face micro policy issues on a daily basis. Unless they reflect back on what they learn from Jansson, they won't realize it. Second, for those who actually obtain policy positions, it is unlikely that they will be involved in making grand decisions in the arena of what is thought to be classic policies (e.g. Social Security). They are most likely to be making policy decisions regarding the use of the copy machine, discharging staff, hiring (including issues like affirmation action for the agency staff) etc. No other text will assist the student in these areas as much as Jansson.
There is no doubt in my mind that Jansson offers the BEST text for a social policy course. However, he has one serious limitation. His writing is terrible. He can't seem to write in an economical manner. In a discussion in an open forum, I made this observation. Other professors thanked me. Everyone in the room knew it was true, but no one wanted to say it aloud - except perhaps me.
The bottom line is, Jansson offers the best text for a social policy course. However, his writing is overly sophisticated, students must be spoon-fed this framework. Once students comprehend his essential points, they have a clear understanding of policy development and maintenance. Some of them, because of Jansson, decide to pursue a career in policy rather than clinical social work.
Book Description
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
Book Description
Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.
Customer Reviews:
Primer on Internal Communication.......2006-01-16
With sections on e-mail etiquette, Maslow's hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
Book Description
In easy-to-understand language, Howe answers the most common questions and concerns of prospective board members, and details their rights, obligations, and liabilities.
Drawing on a lifetime of experience on nonprofit boards, Howe details the seven key responsibilities of a nonprofit board member--including how to go about the process of approving the mission, long-range planning, fundraising, and selecting and evaluating a chief executive. Additionally, Howe explores the leadership role each board member must assume if their organization is to excel.
Customer Reviews:
The Definitive Work.......2007-02-07
Fisher Howe has written a terrific introduction and orientation to nonprofit board membership. I was given it when I joined a board, and am now using it for new members of the boards I run. Great overview of the responsibilities and roles of board members.
Book Description
The problem-solving capacity, and hence the democratic legitimacy, of national governments is being weakened by the dual processes of legal and economic integration in Europe; and the loss is not fully compensated by the development of effective and legitimate problem-solving capabilities at the European level. Professor Scharpf supports his position by examining the normative underpinnings of democratic legitimacy and by a detailed analysis of the structural asymmetry between the effectiveness of the legal instruments of `negative integration' which prevents governments from interfering with the free movements of goods, services, capital, and persons and the political constraints impeding positive political action at the European level. This is particularly true for policies pertaining to the welfare state. Governing in Europe explores strategies at the national level that could succeed in maintaining welfare state goals even under conditions of international economic competition, and it also discusses the conditions under which European policy could play a protective and enabling role with regard to these national solutions. The author suggests that if these opportunities should be used, multi-level governance in Europe could indeed regain both effectiveness and legitimacy.
Book Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Customer Reviews:
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing and Leadershi.......2006-06-30
it is not very academic i am dissapointed , it is based on merely pratical experiences rather than scientifical data.
Book Description
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Customer Reviews:
guerrilla PR: how you can wage an effective publicity campaign.......2005-09-30
even though his book was written (1993) before the internet was a way to communicate and advertise, this book shows that determination and follow through are very important in public relations.
Informative.......2005-06-17
I think that Guerrilla PR is a great book for anybody that is looking to learn about the field of public relations. I am relatively new to the field, and I feel like I learned a great deal from reading this book. The author writes in a very comfortable style, as if he is having a conversation with you. There is a lot of warmth and humor in the writing. And my favorite thing about the book is how the author always made sure to give examples in order to further illustrate what he is talking about. If you are curious at all about the world of PR, this book is a great place to start.
Good Travel Reading.......2005-01-22
I'm scared to fly so I took this book on a plane with me when I had to visit my grandparents in Winnipeg. It immediately transported me to the wonderful and magical world of public relations!!! I soon forgot I was on a plane, and suddenly I felt like Colin Farrell's character in Phone Booth--you know where that guy held him hostage on the phone to make him repent for his sleazy ways. I especially like how the guy called Farrell out for claiming to be this big shot PR guy with all these connections, but actually he had no real connections at all. I also visited the wonderful olden days of PR like in the movie Sweet Smell Of Success where Tony Curtis is the PR man. Whenever he walks into a room, people cannot hide their contempt for this scumbag. I like at the end how he ends up getting the stuffing kicked out of him.
I arrived in Winnipeg safely all thanks to Michael Levine and his book about what sleazy liars PR people are.
Contradicts Most Teachings.......2004-04-26
I have taken several courses on public relations in school. Most of what Michael Levine teaches is totally opposite of what several of my professors have taught me. In all fairness to Levine, perhaps the practices described in his book were sufficient way back when the book was written, but the world has changed quite a bit since then, and the pace of Public Relations has changed along with it. I understand he wrote a follow-up book called Guerrilla PR Wired which pertains to using the internet as a valuable PR tool, but I know that using his outdated techniques, even with the help of the internet, would still not be the least bit helpful. I certainly would not recommend this book to other students who are preparing for a career in the field of PR.
Down-to-Earth, Tell-it-Like-it-is Book on PR and Publicity.......2004-04-20
Michael Levine tells it like it is in how to put together a PR and Publicity Campaign. He knows what he talks about - no theory here. Any business or person seeking to promote themselve through the power of the media - should grab this book - ASAP!
I have dozens of books and tapes on PR and Publicity and this is at the top - my main reference when I want to put together a PR campaign for my business. All I know is that it works - hands-down.
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Books Index
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General
| Business & Investing
| Subjects
| Books
Public Relations: Strategies and Tactics (8th Edition)
The Handbook of Strategic Public Relations and Integrated Communications
Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
Strategic Planning for Public Relations
Practice of Public Relations, The (10th Edition)
