Book Description
Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble?
Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees.
Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Customer Reviews:
An example of megabranding gone wobbly!.......2007-05-03
I, like many other people, am a big fan of Donald Trump. You may or may not like him, but one cannot help but admire his success. What I also have always found interesting is his consistent style- very straightforward, no-nonsense, with a focus on getting the job done v/s jargon. That equity is something he has leveraged admirably, from The Apprentice to Trump University to the series of books that has spurred.
This specific book, however, may be a good case study of one of the typical pitfalls of such brand extensions- viz. when you extend a brand into any new area, be careful that you aren't diluting what made that brand special in the first place. I picked up Marketing 101 thinking I would get a very `Donald Trump style' insight into the world of marketing- instead it read like any other marketing text- a lot of models, charts and concepts- but few insights into how to actually get work done in the world of marketing. Not that the book is bad- in fact it is a useful marketing text to have- but if you want the concepts and theories of marketing, you'd read Kotler or Aaker, you wouldn't go to Donald Trump!
I'd say this is a book that didn't realize its potential and fell victim to a classic marketing blunder- megabranding in a way that loses out the essence of what made the `parent' brand tick!
- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing
Trump University Marketing101.......2007-03-31
By reading the Trump University series of books, like "Marketing 101" learn how to be successful and receive the support you need to make it happen.... The Trump University is a fantastic resource!
Straightforward basics of marketing strategy.......2007-02-13
This book is a branded homage to the business acumen of Donald Trump, illustrating his success in marketing everything from cologne and shirts to commercial real estate and casinos. Author Don Sexton covers the basic building blocks of marketing strategy. His writing is straightforward, and he includes worksheets and checklists for novices, though he offers little new for experienced marketers. He covers a wide range of topics, from the basics of media outreach to managing research and financial benchmarks for a marketing campaign. The examples are limited almost exclusively to the Trump Empire, given that this is part of the "Trump University" series. We commend this as a good basic book on marketing.
Lack Experience or Practical Knowledge - and lacks Trump.......2006-11-18
I'm a feverent fan of Donald Trump and for that reason I wanted to like this book. So, I approached this book with very wide expectations. I was disappointed.
My first reaction upon reading this book was at how much it discusses theory over any actual practical knowledge. This book doesn't read like it was written by an experienced marketing executive has led proactive and aggressive marketing campaigns.. It reads like it was written by an academician that has never been bloodied or ever left his classroom.
For example - in this book, there is a detailed analysis of "Donald Trump, The Fragrance". It discusses how Estee Lauder sought to develop a fragrance with a smell that would communicate different aspects of Trump's personality, such as "confidence, success, and character". That sounds nice - except that it displays a profound ignorance of how the fragrance industry works. Any experienced marketing professional will tell you that when marketing colognes and perfumes, the smell of the fragrance is almost inconsequential. Colognes and perfumes are all about branding, branding, branding.. That's why 95% of a fragrance's success is the careful development of the print and television ads, which are ignored here.
As a testament to this, remember that Bill Gates made Windows 95 a popular brand by hiring a V.P. of Marketing from the perfume industry ("I know nothing about software. I know everything about branding").
Donald Trump is an experienced Marketeer, and I expected more than sweet theories on dominant buying propositions and the like. This is a book that lacks any real-world knowledge and looks like it was written by an academic such as the stuffy business school teacher in the Rodney Dangerfield movie "Back to School". It promotes conducting expensive surveys and focus groups to determine what your customers want, rather than studying the psychological buying motives of your target industry.
I'm not saying that this book is useless. If you know absolutely nothing about Marketing, this book can show you the raw theoretical basics. But there is little of practical real-world value.
Trump University is a fantastic concept, and if it was really run by Mr. Trump, and if the content was carefully administered by Mr. Trump, I have no doubt it would be creating multimillionaires every day. Unfortunately, Mr. Trump subcontracted out Trump U. to a small company that took old tapes and books on "How to Succeed in Real Estate" that never sold 15 years ago and pasted the Trump logo on it. It supplements this by sending subscribers to the Trump University mailing list spam for photo contests and drugs (diet drugs, pet medication, hoodia, etc). This book is about as useful as spam.
An excellent textbook and resource, especially for non-students.......2006-08-27
So you're managing your own business or organization, and you need to figure out how to reach potential customers and generate sales. You don't hold an MBA, and you don't have the time or money to take a college or continuing ed marketing course. What do you do? Well, this book is sure to give you a solid foundation from which to launch a campaign. Author Don Sexton, a business professor at Columbia University as well as Trump University, has compiled a definitive text that not only is readable and understandable, but also offers a practical approach to what could be considered a complex and daunting task: getting your product in the hands of your customers.
Boiled down to its basics, marketing can be illustrated by the following scenario, told on pages 166-167:
"Ralph Waldo Emerson said, 'Build a better mousetrap, and the world will beat a path to your door.'
The marketing version of that quotation is: If you build a better mousetrap, then customers will buy it only if:
They know they have mice.
They want to get rid of the mice.
They believe a mousetrap is the best way to get rid of the mice.
They believe your mousetrap is better.
They believe your price is reasonable given the competitors' mousetraps and prices.
They know where to buy your mousetrap."
This book shows you how to achieve that kind of marketing success.
"Marketing 101" moves step-by-step through all facets of the overall marketing plan, with chapters dedicated to understanding customers, understanding competitors, identifying markets, branding, advertising, promoting, Internet marketing, coordinating communications, and pricing. Sexton doesn't just spout theory about marketing, managing perceived value, developing a growth plan, or conducting market research. He also offers practical techniques that can be applied in real-life situations. For example: "Coupons should have a triangle shape so they can be cut easily from a page. Your contact information should be both on the coupon and the page so what remains after the coupon is gone still functions as your ad." (pages 248-9) Readers in small businesses or organizations will appreciate the "guerrilla marketing" chapter near the end of the book, which shows how all of the previous tasks can be scaled down to meet the needs of those with staff or financial constraints. The recommendations in this book can be used by anyone in any kind of business that deals with customers, services, and/or products. Each reader will find something useful here.
Many of the examples provided -- predictably -- feature the Trump brand. But they're not just from the real estate side of the Trump empire. Also represented are items from the Donald J. Trump Signature Collection: watches, dress shirts, ties, suits, eyewear, fragrance, and even cell-phone ringtones. And branding is emphasized as an important aspect of what your business or organization is all about. Who better to illustrate that truth than Trump?
Kudos to Donald Trump, Trump University, and author Don Sexton for providing blank worksheets and review questions for each chapter on the university web site. Having easy access to these documents proves quite handy for printing and studying, and the pages are invaluable for sharing with colleagues while going through the planning process. The review questions help you relate what you've read to your own situation. They force you to think about who your customers are, who your target market is, and who your competitors are. Without a strong focus, your marketing approach will inevitably fail.
Other titles in the Trump University series so far include "Real Estate 101" and "Entrepreneurship 101." If those other offerings have text of the same quality as found in "Marketing 101," then the Trump Organization has found yet another domain to dominate: business textbooks. After all, those Apprentices have to learn the ropes somehow, don't they?
Book Description
In
How to Get Ideas, Jack Foster draws on three decades of experience as an advertising writer and creative director to take the mystery and anxiety out of getting ideas. Describing eight ways to condition your mind to produce ideas and five subsequent steps for creating and implementing ideas on command, he makes it easy, fun, and understandable.
Customer Reviews:
Ideas!!!.......2007-09-21
This book is a great book to read, the best thing it includes are quotes of famous people, which are mainly funny. Personally I do not believe that this book provided me with any new ways or measures of thinking to get more ideas, it's more of a different theories of people on how to think!!!!
If you are interested in having a good read buy this book, but don't put your hopes up high......
A Skeptic Converted.......2007-07-30
I tend to be skeptical of titles suggesting easy answers to broad problems, but darned if this one doesn't really deliver! Foster's guidelines often fall into the category of "That's pretty obvious, why didn't I think of it?". And therein lies its real beauty: his suggestions are practical, accessible, workable, and often downright ingenious. And not at all limited to his field of advertising.
Furthermore, the book is a delightfully entertaining read. That man can write!
The original book came out in 1996. This new version only has 1 review so far - so I wrote a second........2007-05-21
This is a really good book. It was entertaining to read while also educational. The first edition came out in 1996 I think, and this edition just came out earlier this month. The new edition has two new chapters, 5 and 8, which were added because readers thought the information they contain was missing from the first edition.
The book is split into two parts. The first part covers 10 ways you can "search for ideas." And it is by the far the longer of the two parts. The second part explains the five steps of how to get ideas:
1. Define the problem
2. Gather the information
3. Search for the idea
4. Forget about it
5. Put the idea into action
Theoretically, I suppose, the book could have been set up so the second part was actually the first. And the first part could have been relegated to the end. I say this because the first part is really just an expansion of the "third step" of the five steps.
I enjoyed the humor, the quotes, and the stories included in the author's discussion regarding 10 ways to search for ideas. And thus it made perfect sense to me why he put that material at the front of the book. I read the book to see if it would have some practical use to my SCORE clients who are wanta-be entrepreneurs and small business owners. I think there is a practical use, and I recommend that my clients and similarly situated people read this book. It will help them create their business plans and revamp those plans as time passes. 5 stars!
Thinking the Einstein way.......2007-05-04
"Albert Einstein said his best ideas came to him while he was shaving," Jack Foster writes in "How to Get Ideas" (2nd ed.). When I read that line, what could I do? I put the book down for a moment and went to shave.
That's about the only time I stopped reading though, and you won't be able to put it down either. For boosting creativity, this book is a lifesaver.
Foster's advice is simple -- have fun, think like a child again, open your mind to new possibilities -- but not necessarily obvious. Most of us do the same old things and think in the same old ways. Foster aims to help us spot these unhelpful patterns, then break out with easy-to-follow tips and stimulating exercises.
And anecdotes. Foster draws on decades of experience as a top creative hand in major advertising agencies, where he encountered guys and gals driven by curiosity -- people who found out how much a ten-gallon hat will hold (three-quarters of a gallon) and how many times per day an African elephant will defecate (16). Illustrating how to solve a problem by stepping around it, Foster tells the story of the woman who solved the slow-elevator problem in her building -- by mounting mirrors in the lobby. (How did she do it? See P. 134.)
You'll discover how to overcome the fears that keep you from thinking creatively ... easy ways to gather information ... combining unrelated facts for new ideas ... the five steps for getting great new ideas ... and how to put them to work for YOU.
You'll finish reading "How to Get Ideas" in an hour or two. But you'll benefit from its advice for the rest of your life.
I wish I had known about the first edition 10 years ago!.......2007-04-06
HOW TO GET IDEAS is an easy-to-read book that is loaded with wonderful nuggets for anyone who depends on fresh ideas to build his business. As a 30-plus year advertising industry veteran, I must confess I was a little surprised about HOW MUCH I got out of the book. I found the "Five-Step Method for Producing Ideas" an effective process for encouraging idea generation. Suggestions like "rephrase a difficult problem", "look for analogies" and "let your unconscious work on the problem", help provide structure to the usually unstructured task of ideation. Underdog Advertising
Book Description
You'll get 501 brief, meaty, how-to, no-nonsense ideas you can use right now to generate interest, ask the right questions, present irresistible presentations, get unwavering commitment, evaporate resistance, and be more motivated than you've ever been. Every tip is its own independent self-improvement lesson. Skip around, or read them in order. One per day, or all at once, you're guaranteed to get proven information to help you sell more.
Customer Reviews:
Do not buy this book!.......2007-01-12
This book has no content. Just a lot of common sense tips that everyone use off the phone as well as on the phone in sales. Out of the 501 tips I probably came away with 10 tips that was useful. Don't waste your money.
Every Telemarketer Needs This Tool!.......2006-04-20
Art Sobczak is absolutely brilliant. His advice, encouragement and "how-to's" make this a desktop reference manual for anyone selling by phone.
I've been in sales over 20 years and have always hated using the phone. I've reconciled myself, I guess, to the fact, that if I'm going to be the best in my field that can be,(insurance and mortgages) that I needed to master the telephone so as to maximize my time and efforts. Art's book is a Godsend. With over 500 Telephone Tips that will surely inspire and make you money, what are waiting for? Get several copies for everyone in your office too. Watch production and motivation improve. I've read Dottie Walters books and Stephen Schiffman's books and this one is one of my absolute favorites. Get it. You'll be glad you did!
Bob Armstrong-saleswiz@pacbell.net
A must read.......2000-10-25
"I have 'Telephone Tips That Sell' and I think its brilliant. I have increased my commission by 50% thanks to the advise. "
A must read.......2000-10-25
"I have 'Telephone Tips That Sell' and I think its brilliant. I have increased my commission by 50% thanks to the advise. "
A must read.......2000-10-25
"I have 'Telephone Tips That Sell' and I think its brilliant. I have increased my commission by 50% thanks to the advise. "
Book Description
GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Customer Reviews:
You should if you care about communication.......2007-08-20
I care about the skills to communicate effectively and successfully. So do you?
I am tired of reading standard textbook or "expert advice" pages after pages. So are you?
I really enjoyed reading this small and thin book (only 120 pages) with articulating words and practical suggestions. So will you!
Egotistical Hollywood "Bigshot" fossil selling used cars .......2007-05-14
I found the book to be ironic. The title promotes that it teaches you how to get your point across efficiently to achive a desired outcome. But it was so verbose, I found myself scanning through 80% of each chapter to get to the point. At the end of each chapter is the 30 second take away. If you skip to the end and read these sections you can save yourself 2 hours. The rest of the chapters are filled with the author recounting his experiences wheeling and dealing in Hollywood and pumping his own accomplishments. It is also dated, he celebrates his own success in TV show/movies/other entertainment endeavors that are sooooooo old a 35 year old in the know does not recognize them making it hard to understand the point. In addition the temporal context does not address common electronic communication tools we use today (email, blogging, PowerPoint)
This book may have been a good resource for the 1970's and 80's but it does not translate well to the current environment. I think you could easily find the lessons in this book and more on a typical free career coaching website.
Lastly, I do not feel that the author has the appropriate expertise and credentials. This book may be useful in the specific context of "doing deals in Hollywood" but it does not translate to my world well.
Don't wait more than 30 seconds to buy this book!.......2006-08-14
This book should be read by everyone! Whether you are a salesperson, a public speaker, or anyone that wants to communicate more effectively, this book will help you do it. Written in a breezy, interesting style, the author gives great suggestions on how to make a presentation effectively. It is a short book, by design. My only regret about this book is that I was unaware of its existence until a month ago.
Executive summary. TV commercials are 30 seconds long for a reason. If you learn to keep your message short, to the point, and interesting, people will listen to you. Milo Frank lays out the steps in this wonderful gem of a book.
Outline:
1. Keep it to 30 seconds. People have a short attention span. It works for TV commercials. Three Basic Principles: Knowing what you want, who can give it to you and how to get it.
2. The Objective. Your objective is your goal, purpose or destination. You can have only one objective. In every form of communication, your thoughts and words should introduce, reinforce, or help you achieve your adjective. You do not have to state your objective except to yourself.
3. The Audience. Go to the right person, the person who can give you what you want. Know as many facts about the person's) you'll be talking to. Identify with your listener. What does he want from you, and what one thing more than any other will get a favorable reaction from him?
4. The Right Approach. The single thought or sentence that will best lead to your objective. The right approach will also take into consideration the needs and interest of your listener. It will give you focus and keep you on track toward achieving your objective.
5. The Hook. A statement or an object used specifically to get attention. Use your hook as the first statement in your 30 second message. It should relate to your objective, your listener, and your approach. A statement, dramatic or humorous. If it's a question, it must be answered. Anecdotes or personal experiences are excellent hooks. Your entire message can be a hook. Keep a hook book.
6. Your Subject. Catch them, Keep Them, Convince Them. What, who, where, when, why and how. Know your subject and present it as concisely and forcefully as possible.
7. Ask for the order. Action close calls for specific action within a specific time frame. The reaction, reverse-psychology close is the strategy o use when your best chance is to ask indirectly. Decide your close in advance.
8. Paint a picture. Imagery, colorful pictures. Clarity: don't use technical terms just to sound knowledgeable. Personalize it with a story. Use emotional appeal - touch the heart.
9. Spotlight on you. How you say it matters as much as what you say. First impressions: pen vs. pen in a box with a ribbon tied around it. SMILE! Inspires confidence and understanding, and makes a good first impression. Eye contact establishes sincerity. Every little movement matters. Posture reveals what you think of yourself and of your listener. Self-awareness. What you wear sends powerful signals, and shows you care. Facial expression: goal is spontaneity and sincerity. Be prepared and care about what you're saying. (Passion) Body Language: stand, don't sit. Voice: animation, enthusiasm, variety, informality, sincerity, color & variety, modulate your volume. Use pauses.
10. One or a Thousand: Great communication. Establish intimacy with your audience by making them feel that you're talking directly to them. Master, not memorize. Outline your talk: objective, approach, subject, hook, 5Ws. Start and finish without 3x5 cards. Stop talking if you look at notes. Even before you start, make eye contact with audience. Variety. Write an introduction for your introducer. Always leave them wanting more.
11. Any time, any place. The question turnabout: "you're absolutely right, and one other point is.." Know your objective, listener and approach before making any business phone call. The rules of the 30 second message also apply to memos, Thank You letters, and toasts.
A good little book about the art of communication.......2006-05-05
What sort of person do you really hate to engage in conversation? For me, it's somebody who doesn't know when to stop speaking.
Frank declares that the basic attention span is about 30 seconds, and that if you don't make your point in that amount of time, you've lost your chance to be heard.
He then goes on to tell you how to deliver an effective message in 30 seconds.
The book is very well written, and only 120 pages long. It's well worth reading.
Sometimes 30 Seconds Is An Eternity.......2006-02-27
The most interesting thing about this book is that the author feels no pressure to legitimize his assertion that there is something special about 30 seconds. Because his background is in the field of television entertainment, (never to be confused with communications), he finds significance in the length of television commercials, which frequently run 30 seconds. That this is done for financial reasons, not attention-span reasons, has evaded him completely. HTGYPAI3SOL is just another in the endless chain of How To books penned by individuals struggling with delusions of expertise, whose only skill is self-promotion, that package the obvious and resell it to the gullible. Readers who find anything in this slim and overpriced tome even remotely surprising or counter-intuitive are advised to probe deeper into the self-help section of the bookstore for volumes on Shoe-Tying For Beginners, The ABCs Of Writing Your Name, and Gravity - It's Not Just A Good Idea, It's The Law.
Book Description
Before you stock your shelves with books on how to write a film, this is the roadmap you need to determine if cinema is the best destination for your creative ideas.
Customer Reviews:
If you have to write, you have to get this book. .......2006-10-08
There is only one reason a person writes - because they have to. And no one ever has to read what you write. But if you wish, pass copies out to your family and friends. I promise you they will gush and fawn. And you will realize the money you dropped on that script writing software was well spent. Then buy Christina's book. You'll find out that developing a script is not done by just sitting at a computer. Christina's too much of a lady to tell you in the book to do this, but here's what I did after reading COULD IT BE A MOVIE- I grabbed a couple note books, a bunch of sharp pencils, a bottle of scotch, found an empty table, and slashed my way into my soul. Christina helped me find places there I was proud to write about.
Great Book That Touches On Many Aspects of Writing.......2006-02-03
They come from all over the Seattle area. From the suburbs to downtown, they come to my screenwriting class. The first class I talk about ideas and, usually, one of the first things a student will say to me is: "Well, I have this idea and I think it would make a great movie!"
Then, over the next eight weeks, we take that idea, pick it apart and put it back together again in a form that resembles an actual movie.
In some ways, Christina Hamlett's book does the same thing. It challenges the ideas that you have. It certainly does not go into all the details of format, structure, type fonts and character development - but what she DOES do is touch on a lot of these things. Frankly, there are many other screenwriting books to help you with digging into the details and there are software programs to help with the format. She does provide you with a "FOUR ACT" breakdown that she recommends as opposed to the standard "THREE ACT" that God and everyone should know by now.
But, again, Ms. Hamlett's book challenges the ideas that you have to begin with. Would it be better as a play or a novel? Do you really want to do that adaptation of that book? Are you really keen on writing about that news story you saw the other night on the 11 o'clock news? She asks you the tough questions and forces you to think in different ways.
Once she has you thinking about your core idea and whether or not you want to nurse it along to fruition, she then takes on all the other aspects of Hollywood and selling your script, such as using a consultant, having meetings, entering contests, etc.
This book is extremely thorough but not in a detailed way. I do not mean that as a slight. To detail everything she writes about would mean that the book would be 800+ pages. She touches on something, like should you collaborate with another writer, asks you the questions, gives you some history of what she's dealt with and then moves on. Certainly someone could write an entire book on how to collaborate with another writer (and someone probably has) - but Ms. Hamlett hits the subject and moves on. Giving the reader something else to think about. In some ways this is almost a reference book with interesting stories.
Sprinkled throughout the book are interviews with a Writer, an Agent and a Producer. She also has laid out the book in a way that makes it easy to note where certain rules should apply, checklists to go by and dropping in other comments for your consideration. She doesn't tell you how to create your characters or everything that should go into your characters - but she does ask you to analyze them. She doesn't tell you what ideas are best to write about - but she gives you idea starters to get you kicked into gear.
If there is one consistent complaint that I have with this book, it is a consistent complaint I have for many of the books I have recently read: Lack of an "Internetography."
Ms. Hamlett FILLS the book with websites (at least two dozen) that can help you, the struggling writer. From researching out contests, to finding on-line scripts, to exploring other films, etc. It would be nice to see all these websites placed in one area in the back of the book and cross referenced as to subject matter and location in the book. Why hasn't someone done this yet?
Ms. Hamlett's book is a great book/reference guide for people who are questioning their idea and about to put it down on paper. She asks some tough questions and, using her years of experience, she provides plenty of stories (some very humorous) and examples to back up her opinions. She moves quickly from subject to subject (leaving the intricate details of "how-to" to other books and authors) - but she does do a thorough job of touching on most everything - some of which I haven't seen mentioned before (including thinking about copywriting your material and getting started in independent film).
Excellent.......2005-09-13
I've been thru several older "classic" books on screenwriting, and while each was helpful, they were the same old... stuff: formatting, characters and so on. Each seemed like a re-wording of the other.
OTOH, Kristina's book is straight from the gut, and is recent enough to tell it like it is. The fundamental stuff is all there, as well as up to date information. Her help was invaluable to me, a beginning screenwriter. I didn't want Syd Fields all over again, and this book delivers. Highly recommended!
Not just a How to book, but a How to and Enjoy!.......2005-07-29
As Christina Hamlett makes us aware in the very first pages of Could it be a Movie, technology has made it cheaper and easier for anybody with an idea to write a screenplay and get it made, and because so it is possible that everybody knows somebody who wants to be a screenwriter. But with the glut of "How To..." books on the market, how does one decide which is the best to guide them through the difficult process? Most screenwriting books are competent at laying out the nuts and bolts and technical jargon of screenwriting, but Christina Hamlett's Could it be a Movie takes it one step further, not only laying out the essentials and technical aspects of story and structure, but doing so with prose and eloquence that continues to encourage, nurture and cultivate not only the process of writing the screenplay but of conceiving and exploring ideas. From the very first page to the last, Christina let's us know that writing is a passion, and her passion for writing--and writers--is clear in every encouraging chapter, paragraph and example throughout, all of which are presented in a casual tone that demystifies and eliminates the fear of screenwriting, both the process and the business.
If you are a beginning writer, Could it be a Movie is definitely the first book you should pick up, and then pick up again and again. If you are a veteran of the trade looking for fresh, encouraging insight, Could it be will remind you of hopefully why you started writing in the first place: for simply the passion, joy and excitement of writing. This is more than a "How to..." book, it is a "How to and enjoy Screenwriting," guide, which is the most important aspect of storytelling.
This is a smart, useful book!.......2005-06-15
Hamlett has written an informative guide that is both entertaining and educational. Filled with on-target and no-nonsense advice, the insight "Could It Be A Movie" will give you is worth its weight in gold. Highly recommended!
Eric Lilleor
Former Editor-in-Chief/Publisher of SCREENTALK Magazine
Book Description
For Jack Foster, the primary job of a leader (what he calls an "Ideaer") is to raise people's self-esteem, make it fun to come to work, and in the process help both employee and employer boost productivity in an increasingly competitive marketplace. In Ideaship, he simply and compellingly describes 39 ways to unleash workers' creativity.
The book covers a wide spectrum of strategies that are both practical and inspirational. Chapters include "Don't ask for one solution -- ask for many", "Allow them the freedom to fail", and "Give them more than one problem at a time".
Customer Reviews:
This simple book is more worthy of being a Readers Digest article........2007-06-15
This is a simple book with a straightforward message; keep the work environment positive and challenging. The messages are good ones. There's not too much to the book beyond a series of motivational thoughts. In theory they are certainly good concepts to target. Just about everything that needs to be said can be read in the table of contents.
The idealism is positive. I disagree with taking employee trust to the degree of not verifying that people are not misbehaving. The example given of a manager not reviewing employee expense reports because trust is important is a terribly naive and irresponsible suggestion. A manager who fails to make sure that people remain honest and trustworthy is not only sending the wrong message, he/she is failing to do the job he/she is supposed to be doing.
So, this is a good read. It's a very simplified version of "How to Win Friends and Influence People." It's a list of inspirational sentences that could be made into a series of motivational posters. It's not worth stretching it into a book. Many of the pages are simple illustrations or large font short paragraphs. This is not a book; it's a Readers Digest article.
The Power of Simplicity.......2002-11-23
This is a splendid book and a must for all Leaders and Managers. A lot of stuff recommended by Jack Foster are not only applicable to business situations, but also to life in general. Very easy to read, the book describes the simple stuff that we can do to generate ideas, and the author does it in a ridiculously simple way.
It's not a matter of doing something massive in order to achieve great results. It's all about having a heart, and you will get the maximum output with very little effort.
Turn on the light bulbs!.......2002-02-06
In a word, OUTSTANDING! Ideaship is a must read for all supervisors and managers who want to assist their people in becoming more vital to their organizations. I only wish I had this book in my hands years ago... but it's okay, I've got it now!
Jack Foster's insights are practical, humorous, and so very down-to-earth. He offers such a fresh approach to even the very basics of motivation and creativity. You're gonna love the many new words Jack will add to your vocabulary too. You might even become "ideaized".
Larry Corby's illustrations add the icing to the cake. Every few pages are sparkling with whimsy... I never knew a light bulb could smile.
Do your brain cells a favor and buy this book!
My Problems with "Ideaship"........2002-01-22
I have two problems with "Ideaship". The first is with the subtitle, "How to Get Ideas Flowing in Your Workplace". No question, this book is certainly a valuable guide for that, but it's a lot more. A few chapters into the book, it occured to me that the suggestions Mr. Foster was outling to generate ideas are, surprisingly, even more valuable for generating meaningful personal relationships--in or out of the workplace. You needn't be on the employment rolls to benefit from "Ideaship".
My other problem with this book? I now live in fear that those few, benighted people that found themselves working for me will read "Ideaship" and--if they ever had any doubts--now have confirmation that they worked for an unenlightened ninny. Where was "Ideaship" when I needed it?
If you are responsible for the output of fellow workers, or know someone that is, give yourself, or that someone, "Ideaship". Beyond that, if no one is below you on the work ladder, or if you are nowhere near a work ladder, you'll find that "Ideaship" has something (or, in fact, many things) grand to say to you about enhancing your personal relationships.
PRIMER FOR ALL CREATIVE DEPARTMENTS!.......2001-12-15
Having run two sizeable advertising agencies, I can attest to the fact that Mr. Fosters' incisive book should become the primer for all creative departments. He cuts to the chase and tells it like it really is. Follow his lead and a creative department will hum!
Book Description
In the divisive atmosphere following the Election of 2004, this ground-breaking new book reveals a new way to understand ourselves and others by mapping our "Identity Zones." Renowned identity expert Mark Williams divides identity into two broad categories--"affiliations" (like age, race, gender, religion, socioeconomic, and marital status) and "values" (like honesty, integrity, generosity, patriotism, individual freedom). Williams's "Identity Zones" measure how strongly we feel about given affiliations and values and provide a valuable roadmap for understanding each other and learning how to get along better at work and home.
The Identity Zones measure:
* Temperature -- From hot to warm to cold, how sensitive are you about this part of your identity?
* Circle of Inclusion -- From closed to selective to open, how much does it influence your choice of friends and lovers, where you live, what you join?
* Commitment -- From activist to engaged to passive, how willing are you to work to "change hearts and minds"?
* Strategy -- From transformational to reformist to conformist, are you more likely to "get radical" and battle the issues, or work within the system?
* Power -- From high to medium to low, how empowered do you feel?
Customer Reviews:
Best Book on Interpersonal Dynamics!.......2005-01-25
Mark Williams has written another insightful book about interpersonal dynamics that improves our understanding of our relationships with others. His previous book, "The 10 Lenses", provided a constructive framework for thinking about diversity issues. His new book, "Your Identity Zones", digs even deeper into what attracts some people to others, and conversely, what causes certain personalities to clash.
This book is an in-depth, highly sophisticated analysis of human interactions. Other books of its kind typically attempt to distill personal characteristics into a small number of easily understood boxes, oversimplifying our differences and similarities. This analysis begins with the premise that we humans are much more multi-faceted, with a broad array of values or affiliations that define our lives. For example, a key determinant in whether people work well together is not just whether they share the same values or affiliations, but whether they share a similar depth of feeling about those values and affiliations.
"Your Identity Zones" lays out a typology to analyze an individual's values (like honesty, courtesy, generosity) and affiliations (such as race, gender, religion). It analyzes the degree of one's sensitivity or depth of feeling ("hot" to "cold") on key values and affiliations. It discusses how open we are to having friends who are different from us. It asks us to consider how "activist" we are willing to be in support of our values or affiliations, and whether we seek to transform or reform the status quo. Finally, it asks how empowered we do or do not feel. All of these factors affect relationships. By using Mark Williams' typology to analyze, in objective terms, the causes of differences among people, we are led to a deeper understanding of the sources of conflicts, whether they occur on-the-job, in a volunteer organizational setting, on the sports field, or among family and friends. As we better understand the sources of conflict, we are better equipped to take appropriate steps to reduce or intelligently manage the conflicts that regularly confront all of us.
For this reviewer, in the first week after I read this book, I found myself immediately using the typology to better understand several major conflicts that confronted me. This book has been a great benefit to me, and I highly recommend it. It helps us understand why we choose to associate with certain people but prefer to avoid others. It helps us understand why another person might get terribly angry at a particular situation when we think it's just "no big deal". Conversely, it helps us understand why other people don't appear to care very much about issues that move us deeply. A greater understanding of these dynamics helps us bridge differences between people. Great stuff, once again, Mr. Williams!
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The Book of Graphic Problem-Solving: How to Get Visual Ideas When You Need Them (The Bowker Graphics Library. Bowker Design Series)
John Newcomb
Manufacturer: Rr Bowker Llc
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ASIN: 0835218953 |
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- faith IS the victory
- Faith in Action
- How to apply the word on God in your life
- Book packed with bible living techniques
- Excellent Read!
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How to Get Your Husband to Go to Church with You
Vivian D'Arezzo
Manufacturer: Great Revival Press
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Surviving a Spiritual Mismatch in Marriage
ASIN: 0978777603
Release Date: 2007-03-05 |
Product Description
In "How to Get Your Husband to Go to Church With You," the author shares powerful biblical principles on how to turn a marriage around so a husband may find God and consistently go to church with his wife. As a saved spouse with spiritual knowledge, God can use you to facilitate His will for your husband to attend church. The author includes anecdotal information based on her own struggle with her husband going to church. If your husband has never gone to church, if he has not been in years or attends only occasionally this book is ideal for you! God's Word does not change; He will do what seems impossible for you by changing the heart of our husband to become church goer. Jesus died on the cross and paid the price for our sins. He also purchased redemption for every area of our lives, including our marriages. God gave us a covenant of love sealed with the precious blood of His Son whereby we can live victoriously. This book will show you how to enforce the victory Jesus already won for you the victory of your husband going to church with you - the victory of your husband going to church with you!
Customer Reviews:
faith IS the victory.......2007-07-31
As a husband whose wife does not go to church with him, I read this book from the perspective of a man having a similar problem but with his wife - the same spiritual truths apply to men! If a man would implement what this book instructs, he too could learn to operate in faith and allow God to move on his situation. Armed with knowledge of the scriptures and an understanding of the actions I can take, I have every expectation that my wife will soon be going to church with me! This book provided me with the hope and tools that not only this situation but any situation I may face can be turned around by God
Faith in Action.......2007-06-25
As a single woman, never married, I was not sure how this book would apply to me. I found this book to be an outstanding account of "Faith in Action." The biblical references and examples of standing in faith for God's promises apply to all of us. I was moved by the honesty of the author to share her experience and the willingness of her husband to allow this story to be told. I also learned a lot about the importance of respecting your husband, standing on the promises of God (regardless of how the situation looks) and faith that the Lord will accomplish his plan for our life if we don't give up. It is a story of hope, perseverence and victory! I highly recommend it.
How to apply the word on God in your life.......2007-06-22
When I started reading this book I could not put it down. I was astounded by its practicality to my every day life. The principles used in this book can be applied to any situation. The book is a loaded with scriptures and also real life experiences which gives you hope that you are not alone. Loved the book, and greatly recommend it.
Book packed with bible living techniques.......2007-04-27
This book is packed with little known bible techniques to help carry out God's plan for you and your family. Don't let your denomination hinder your exploration of God's Word.
Excellent Read!.......2007-04-12
This book lends instruction on how to get the promises of God to manifest in your life. The best kind of prayer is ANSWERED PRAYER. It is a read that will get you excited about what is truly available to you through the scriptures. I have never read a book that offers instruction on 'How to be baptized in the Holy Spirit'. These principles apply to anything that you are praying for, not just a husband who isn't going to church. It's worth its weight in scriptures!
Customer Reviews:
Simple yet profound.......2001-11-07
This is a deceptively simple book, quite easy to read, yet potentially transformative. It offers insights, helps and provocative questions that, if carefully considered, can help one navigate the especially difficult currents of holiday grief. It does an excellent job of normalizing predictable crises related to grief during the holiday season, and offers a pathway through the experience with sensitivity, compassion and wisdom.
A Wonderful Resource.......2001-09-05
This book is one of the best I've seen on grief--especially at the holidays. The author has gathered thoughtful quotes and draws on experience as a counselor and pastor to offer practical, heartfelt suggestions on dealing with grief. I've given this book many times as a gift to friends who are facing the holidays without a loved one. I highly encourage the use of this book!
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