Book Description
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
- Doing research, defining your niche and target market, and putting it together in a practical business plan
- Getting the hardware and software you’ll need to get going
- Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
- Selecting a Web hosting service (with info on free Web site homesteading)
- Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
- Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
- Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic
- Running a business on eBay
- Marketing your business and the secrets to search engine success
- Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software
Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:
- Lots of Web sites that will give you good ideas
- A companion Web site that includes an online directory of Internet business resources
- A list of legal and business requirements
Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
Customer Reviews:
Buy the latest version.......2007-09-16
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
Worth it's weight in gold if you're going online!.......2007-08-18
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.
The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.
This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.
I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!
This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.
this one really is for dummies.......2007-08-05
One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.
Not worth it.......2007-04-19
You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.
very rudimentary, broad overview.......2007-04-14
People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.
In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.
So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Book Description
Manage sales, service, and marketing processes all together
Find out how to manage customer information to make your business more productive
Whether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going. Discover how to set up CRM 3, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more.
Discover how to
- Develop and manage customer relationships
- Implement a sales process
- Set up security and access rights
- Generate quotes, orders, and invoices
- Manage leads and opportunities
- Create and use product catalogs
Customer Reviews:
Definitely for Beginners.......2007-09-21
This book is not for the IT Professional but is perfect to get a beginner up to speed on CRM quickly. I have used this to successfully train some of my staff when Microsofts training became to confusing.
Excelent for understanding our CRM Users.......2007-04-10
Im a specialist trainer who needed to explain IT tasks about Dynamics CRM 3.0 to my students, so I started purchasing this book "for dummies". This book is an excelent reference because you learn about user's point of view (none technical issues as installation or customization only day to day operations). Learning about Office Outlook allows better undestanding of MS Exchange Server, right?
The book is full of excelents tips and some technical recommendations.
I recommend to read this book before reading another excellent book as is "Working with Microsoft Dynamics CRM 3.0".
Good book with few faults.......2007-01-06
This book is well written and illustrated. The author's style is comfortable and demonstrates a real familiarity with his subject. Especially helpful are the Tips as CRM has a few "gotchas" that can frustrate and mislead the unwary.
Because CRM technology is very flexible, it is difficult to write a definitive book that encompasses all the possibilites; but the authors have probably come as close as possible. Several colleagues have also indicated they liked my copy of this book far better than the "official" documentation.
I highly recommend this book to anyone who is venturing into uncharted CRM waters for the first time.
Great for putting under a table leg. Not good for anything else.......2006-12-08
I've been meaning to write this review since I bought the book just after it came out. It is so bad, that it deserves some comments.
In a nutshell, it's a waste of money. It's clearly the first book on the subject that works through the drop down menu choices and tells you what to do.
If you're a beginner in CRM you may find it useful, but if you're expecting much substance try elsewhere. You can click through the program for a few hours and know as much about the product as reading this book.
Not recommended, unless your table needs some support.
Helpful for new Microsoft CRM user.......2006-11-08
This book is really for the new Microsoft CRM user and want to acguire the basic knowledge to use Microsoft CRM 3.0., like myself (with some background of CRM concepts, plus Microsoft Office outlook skills, it'll be so simple.) It is comprehensive and helpful to follow the step-by-step instruction of how to use the microsoft CRM 3.0 that describes in the book.
Book Description
So you have something to sell or you work for a business using salesforce.com, but you’re not quite sure how to maximize your profits with it? Never fear! Salesforce.com for Dummies shows you the quick-and-easy way to start selling your product or service online without the confusion or fuss.
With an emphasis on customer relationship management, this hands-on guide helps you manage accounts, market your products, and improve service. Whether you’re a salesperson, channel manager, marketing mogul, customer rep, or executive, you’ll find secrets here for making your job easier, your day more productive, and your business more successful. This second edition has been revised to include Salesforce.com’s latest product and feature offerings as of the Summer 2006 release, giving you the tools you need to:
- Build a product catalog
- Manage price books
- Calculating and customizing forecasts
- Drive demand up with campaigns
- Stimulate sales effectiveness with documents
- Deliver excellent service
- Analyze data with reports
- Verify your company profile
- Add users to salesforce
- Customize your page and search layout
- Extend your usage of Salesforce beyond CRM
This guide makes suggestions on how to dive more productivity and improve communication with standard templates from the Dummies Web site. With this book you’ll get up to speed fast and manage your business information more effectively with Salesforce.com today!
Customer Reviews:
Great help for the new user........2005-09-22
I purchased several copies of the book for my sales team whose technical proficiency was across the board. While all of the material is covered in the online help available from Salesforce.com, several team members felt much more comfortable with a book that they could hold. It is a great help in getting all of the team members to use the same nomenclature which is the first step in any sales "methodology" becoming effective.
Those wishing a deeper dive, should look at the author's other books targeted towards a more advanced and technical audience.
Dumming it down for an admitted dummy.......2005-02-07
As a new user to the CRM program, Salesforce.com, I was overwhelmed by the amount of information presented on the website. My first thought was, "I wish somebody would writed a "Dummy" book for the program. I was pleasantly surprised to find out that it was being released and ordered my copy immediately. I received my copy shortly and began reading and applying the data presented in the book.
While I will continue to avail myself of the training presented on the Salesforce.com site, the presentation of the data in Salesforce.com for Dummies has given my use of the program a real kick-start.
The writer (Mr. Wong), has written this book for users of the program, not for computer programmers. The data is laid out in concise, easy-to-understand terms which even "sales-types" like myself can understand. Applying the suggestions in the chapter on customization has saved me hours of "hair-pulling" work.
I will continue to reference this book and will make it required reading for all those in my company using Salesforce.com. It makes a great CRM program even better, because we will now be able to use all of the features, rather than a few basic one.
You'd be a dummy not to buy this book!.......2005-02-06
"Salesforce.com for Dummies" is, hands down, the best reference guide for salesforce.com users and administrators alike. Tom Wong has done an excellent job with this book. It is packed with useful tips that will help even the most experienced users and/or administrators get more from Salesforce.com. If you are ready to maximize your investment in Salesforce.com, pick up "Salesforce.com for Dummies." You'd be a dummy not to buy this book!
Best salesforce.com Reference Material Available!!!.......2005-02-06
Tom Wong's book "Salesforce.com For Dummies" provides a fantastic overview of salesforce.com, whether you are an end user or a system administrator. The book clearly outlines the functionality of the product and it includes a great deal of information that will help users leverage the full power of salesforce.com. Salesforce.com users of all experience levels will find relevant information in this book. I have been using salesforce.com for more than three years, and I found several helpful tips that are going to allow me to use salesforce.com more productively in the future.
My company has been using salesforce.com since October 2001, and we use it throughout several functional areas of the company (e.g. Sales, Customer Service, Product Management, Project Management, Executive Management, etc..) I have requested that our Human Resources department make "Salesforce.com For Dummies" available to all current users as an ongoing reference material and to all future users as part of their orientation and training.
I would strongly recommend "Salesforce.com For Dummies" to anyone who uses salesforce.com on a regular basis. In my opinion, this is the best reference material available for salesforce.com.
Drivers, Start Your Engines!!.......2005-02-05
As a salesforce.com system adminstrator, I found this book to be invaluable. As intuitive as the system is, the topics covered are on point to the needs of users, managers and administrators alike. I found that tasks I learned to do in 15 minutes using the online help features included with the salesforce.com tool, can be done and learned in less than 2 minutes following the clear and concise instructions.
Throughout the book are examples of how customers use the tool as well as best practices and are a terrific addition to this handy guide.
With this book, I was not only ready to roll on with salesforce.com, but to accelerate quickly to leverage the tool to my sales team and across the enterprise.
Average customer rating:
- Very good book for someone new to selling
- Motivating, Informative and Thorough
- A bit Wordy
- Excellent
- How to be a cheesey, manipulative, successful salesperson
|
Selling for Dummies
Tom Hopkins
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
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Marketing for Dummies
ASIN: 0764553631 |
Book Description
Selling is really about people skills – to be successful in sales, you must be able to cooperate, have good listening skills, and be willing to put others' needs before your own. With selling skills in your arsenal, you'll be happier in a lot of areas of your life, not just in your career (although that will certainly benefit too).
But this guide is not only for traditional salespeople who want career enhancement. It's for all people, because everybody can use selling skills to change or improve their lives. This book is for you if
- You're beginning a sales career, or just looking to brush up your skills.
- You're unemployed and want a job, or you're employed and want a promotion.
- You're a teen wanting to impress adults, or an adult wanting to succeed at negotiation.
- You're a teacher searching for better ways to get through to your students, or a parent wanting to communicate more effectively with your children.
- You've got an idea that can help others, or you want to improve your personal relationships.
Selling For Dummies is divided into sections so you can easily turn to the part that interests you most. You'll find out how to
- Define what sales is and what it isn't.
- Prepare for a sale – everything from knowing your clients to knowing your products – to set you apart from average persuaders and help you hear more yeses in your life.
- Say the right words – and avoid the wrong ones – in each stage of the selling process.
- Separate yourself from the average salesperson by staying in touch with your clients.
- Cope with rejection, a natural part of life, no matter how skilled you become.
Whether you're starting out in sales or have been at it since the beginning of time, this guide offers great information to keep you upbeat and moving forward, allowing you to treat selling with the same joy as you treat your hobbies and pastimes.
Customer Reviews:
Very good book for someone new to selling.......2007-01-04
I am a fan of Tom Hopkins. I attended his book camp on selling over twenty years ago. This book is true to Mr. Hopkins excellent ability to communicate a subject matter that has fallen by the waistside. I ordered the book as a refresher and was not disappointed. If you are new to sales, this is the book for you. I also recommend his Mac Daddy book, "The Art of Selling."
Motivating, Informative and Thorough.......2005-10-04
I bought this book because I landed a new job selling advertising spots in a magazine. Sales is brand new to me and I needed help, it is a great tool and I've applied a lot of it to my new job. Worth every cent.
A bit Wordy.......2005-05-17
The book has some good information, but it was a bit wordy. I wish a good editor had gone through the book and taken out about 50 pages. There were explanations where no explanations were needed and topics that were beyond the scope of the book, such as time management.
Also, some of the closing techniques would annoy the hell out of me if I were a customer. Overall, I'd say the book was okay.
Excellent.......2005-04-22
Very practical, step-by-step, easy-to-understand introduction to sales for those who never sold anything by one of America's best sales persons.
How to be a cheesey, manipulative, successful salesperson.......2004-02-09
I, personally, run like hell in the opposite direction when I encounter the cheap, manipulative tactics taught in this book.
But let's face it, this stuff works. A lot of people will swallow it hook, line and sinker.
So if you can stomach being considered lower than pond scum by those who can see through this kind of crap, this book can help you become a rich and successful salesperson. Just sell your soul first.
Average customer rating:
- Only Dummies buy Goldmine
- Very Helpful
- When they say dummies, they mean dummies
- Straight talk for regular folks.
- Never a Dumb Buy "for Dummies"
|
GoldMine 6 for Dummies
Joel Scott
Manufacturer: For Dummies
ProductGroup: Book
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GoldMine for Dummies
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Complete Idiot's Guide to GoldMine 5 (Complete Idiot's Guide)
ASIN: 0764508458 |
Book Description
* The fun and easy way to get the most out of GoldMine, the popular Customer Relationship Management (CRM) software
* Covers the new features and enhancements to GoldMine
* Discusses GoldMine essentials, such as building a contact database, tracking business activity, setting a work schedule, e-mailing and faxing, and creating reports and forecasts
* Demonstrates how to customize GoldMine, distribute information to a team, and utilize remote synchronization
* Author's company has been awarded GoldMine's prestigious Top 10 dealer status every year since 1996
Customer Reviews:
Only Dummies buy Goldmine.......2006-08-08
Used the product for years, and had nothing but database corruption and Goldsync synchronization problems. I like and use salesforce dot com. Goldmine is a company that has milked the database and not kept up with the times. Act! is also a stronger product. Goldmine's days are numbered, the database is still contact centric rather than account centric which makes it difficult to use in a business to business selling environment.
Very Helpful.......2005-08-12
The steps are easy to follow and now using more features on GoldMine. Has help simplify my records.
When they say dummies, they mean dummies.......2005-08-06
I was thinking this was going to be better than the manual or the help files. I thought wrong. I was hoping to get some insight to the technical side of GM. This is not that. Typically good dummies book - my low-ish rating is more my frustration in finding a technical GM reference.
Straight talk for regular folks........2005-08-06
Terrific, common-sense writing. As the Midwest's oldest public GoldMine training center, Publish or Perish, Inc. wouldn't be without it as a supplement for our professional training. If you want understandable how-to that's technically correct, and you're not a propeller-head, you really need this book!
Never a Dumb Buy "for Dummies" .......2005-07-22
I've been a fan of the "for Dummies" books for some time now. Although my exposure has only covered about a dozen titles, none of them disappoint.
GoldMine 6 is no exception. Perhaps some might think it dumb, I chose to purchase GoldMine 6 despite possessing GoldMine 5 by the same author...feeling confident that the information in "what's new in this release" would more than pay for the inevitable redundancy. It has, indeed.
Scott explains the use of GoldMine 6 in simple (not condescending) language, with a touch of humor and includes the all-important "bombs" alerting readers of potential loss of data or other pitfalls. He incorporates plenty of tips, sidebars and screenshots throughout the book. On occasion, I wish he would have gone into greater detail, but usually you can find enough direction in the software's online help to supplement the book's explanation.
An excellent buy.
Joanne F. Gucwa
President
Technology Management Associates, Inc.
Chicago
Average customer rating:
- Good book, better than anything on Sage help page
|
ACT! 2007 For Dummies (For Dummies (Computer/Tech))
Karen S. Fredricks
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
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Act! By Sage 2007
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ASIN: 0470055146 |
Book Description
Find out how to get the most from your ACT!
Manage your contacts, communicate, synchronize ACT! with Outlook, and more
You have a business or organization to run.
ACT! is designed to make that easier, and this book helps you get your
ACT! together. Here's how to set up
ACT! 2007, enter and organize contact information, use
ACT! to track activities, prioritize leads, and produce reports, and make it act exactly as you need it to.
Discover how to
- View details on a particular contact
- Generate faxes, e-mail, or snail mail to a list
- Add fields to customize ACT!
- Handle backups and eliminate duplications
- Group and sort contacts
Customer Reviews:
Good book, better than anything on Sage help page.......2007-04-16
This really does answer questions for me, a novice, on how to navigate, and does so as expected in a user friendly format, although I am no dummy (so I hope). It is well laid out, and organized.Like I indicate above in the review title, it exceeds the help from the Sage site itself.
Average customer rating:
- Lots of information and ideas
- A handy manual
- Rubbish
- Definitely for Dummies
- Getting your book published for those who already have
|
Getting Your Book Published for Dummies
Sarah Parsons Zackheim , and
Adrian Zackheim
Manufacturer: For Dummies
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ASIN: 0764552570 |
Book Description
There’s never been a better time to be an author. Books like the Harry Potter series create a media phenomenon, with people lining up and camping outside bookstores to purchase newly released titles. Yet book sales overall – not just those of mega-sellers – are on the rise, as more and more people seek knowledge and entertainment through reading. The Library of Congress currently registers about 60,000 new titles for copyright each year. 60,000 books by 60,000 authors. Imagine yourself as one.
Getting Your Book Published For Dummies is your complete guide to realizing whatever gem of an idea you’ve been carrying with you. If you’ve ever thought, “this would make a really good book,” be it the next great American novel or a guide to naming babies, here’s your chance to put pen to paper and find out! Written from both sides of the editor’s desk – by a widely published writer and a HarperCollins veteran publisher – this guide puts in your hand the advice you need to:
- Pick an idea
- Approach the publisher
- Craft proposals and queries
- Work with agents, or act as your own
- Self-publish
- Negotiate a contract
- Create the actual book
- Sell your published book
Full of examples, proposals, query letters, and war stories drawn from the authors’ extensive experience, Getting Your Book Published For Dummies shows you how to clear all the hurdles faced by today’s writers – freeing up precious time for you to refine your manuscript. You’ll get the inside scoop on:
- Titling your book
- Major publishers, smaller houses, niche publishers, university presses, and spiritual and religious publishers
- The 12 elements of a successful nonfiction proposal
- How editors read queries
- Submitting fiction
- Publishing outside the box
- And much more
Getting Your Book Published For Dummies is the clear, A-Z handbook that makes the entire process plain and practicable. You don’t need to be a celebrity. You don’t need to be some kind of publishing insider. All you need to do is write.
Customer Reviews:
Lots of information and ideas.......2007-10-05
For those of us who have never published this is an excellent place to start. I suggest reading it cover to cover, even if you already have a book ready for publishing, because it is so full of ideas for discovering your next publication and how to improve any you already have.
A handy manual.......2007-05-14
The major virtue of this book is its compendium approach to the problem its title states. For those who know absolutely nothing about getting published, it is a helpful manual. The major flaw of the book is that its content boils down to a Catch-22---i.e., to be published you must have X. But X cannot be gained without Y and to do Y, you must have X.
I don't know whether the author's ideas have been repeated by the many who write on the same subject or whether the information in the book is so generalized that everyone in the industry knows it. In any case, the book brings together in one volume most of the things a writer trying to get published should know. And it does suggest the cause of the difficulty of getting published. That in itself is worth the price of the book.
However, the book is lightweight. One continues to wonder how to get published without having to do the kind of social commingling the author, and so many others, recommends.
The book was published in 2000. It has not to my knowledge been updated. So, some of the information is out of date. As the author notes: "editors move around a lot."
Rubbish.......2006-07-20
Claims to give you an example of a complete synopsis suitable to send out to an editor and then gives you a blurb for the back of the book.
Suggest cold calling editors which would only make them hate you and think you are a...dummie
Gives publishers' general details of the sort you could look up in the phone book which would be no use to you whatever since you would need to know individual editors names, what they are interested in publishing etc... Most of the publishing houses listed require agents but there are pleanty of publishers who do consider unagented writers who are not listed in this book. I really wish I had bought a different book as this was a complete waste of money.
I am lucky I know enough about writing and publishing to know what a terrible inaccurate picture this book gives.
Definitely for Dummies.......2006-04-08
For the total novice who has very limited experience in writing and publishing, this book will be treasure trove, especially if that novice is planning to write a non-fiction book. For everyone else, this book has lesser value. I found it offered very little for writers of fiction. The information offered was also rather basic; for a person with a moderate amount of writing experience, the book offered little in the way of insightful information. The "for Dummies" part of the title definitely applies in this case.
Getting your book published for those who already have.......2004-03-26
This book was a disappointment. The reviews below pretty much reflect my problems with the book. Another problem I had concerned promotion. The authors assume that every aspiring author already has extensive media contacts. The sample proposal they give is from 2 college professors who have already published 2 books and have been featured on national TV and raidio. Now come on, most people who buy this book have not been on national TV and have no idea where to begin a promotional campaign. That's why they buy this book in the first place! Instead of telling us how to establish media contacts to use in the proposal, the authors simply tell us to use all our media contacts in the proposal. If I already had media contacts I wouldn't have needed the book.
In sum, if you havn't already published a few books and havn't been on national TV, this book will leave you with many lingering questions.
Book Description
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.
Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you’re currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.
Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you’ll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You’ll explore important topics, such as setting up a database of prospects and creating loyal customers. You’ll also discover how to:
- Get set up as a distributor
- Develop a comprehensive marketing plan
- Recruit, train, and motivate your network
- Maximize downline income
- Take your marketing and sales skills to a higher level
- Cope with taxes and regulations
- Avoid common pitfalls
Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.
Customer Reviews:
Good for Motivation.......2006-12-20
This is a good book for motivation and an intro to network marketing if you know nothing at all. Zig is a great motivator. You'll need additional sources of information if you want to get in depth knowlege of how mlm works.
Zig Tells it Like it is!.......2006-11-23
This is the most comprehensive, informative book I have read on network marketing. Zig lays it out with complete honesty warning readers to stay clear of get rich quick schemes and faulty compensation plans. I learned that the network marketing company I left, while operating within Federal boundaries, is pushing the envelope with some of its sales tactics and covertly encouraging representatives to "front load". At the same time, I discovered that the company I am with now is operating with complete honesty and well within Federal guidelines. As for the naysayers, great speakers and trainers do not necessarily make great business owners. That doesn't mean they can't impart valuable information along to the student. Zig does what he does best. I do not hold his failed network marketing business against him. I'll take Zig's advice and think positive and surround myself with positive people.
Beginner's How-To Manual for any person new to network marketing.......2006-02-18
Zig explains network marketing in simple, easy to understand terms. In chapter 5, "Evaluating Network Marketing Companies", Zig discusses several questions a person should ask to whether they are pursing the right network marketing company.
Also, in chapter 10, "Knowing What to Do After You Sign Up" was very helpful for me in taking the next step.
A Book That Teaches One To Sell.......2005-11-19
Albeit the fact that Zig Ziglar's own MLM bit the dust, this book is great for those who would like to learn how to retail their MLM products.
Also this book does NOT cover much about the pitfalls one is bound to encounter in network marketing.
James Leong
Author of "MLM Persuasion Mastery:
How Master Networkers Change Beliefs
and Behavior"
Good basic MLM book by Zig.......2004-06-16
Zig Ziglar is America's motivator. As another reviewer has already alluded to, 75% of Fortune 500 companies utilize Zig's training systems. And Zig has trained over 1,000 network marketers. Zig was also successful himself as a network marketer and in direct sales. He speaks from experience.
More importantly, Zig is a great trainer. He knows how to bring out the best in everyone. And co author John P. Hayes has his own powerful credentials.
This book is particularly good for newbies in network marketing. Zig will show you how to pick your first company, what to look for, what to look out for and to what to avoid. He gives his usual motivational tips and it is updated to include the internet.
If you are new to network marketing, then I cannot recommend this book enough. Also recommend Mark Yarnels excellent book, Your First Year in Network Marketing.
Book Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Customer Reviews:
Ecommerce is moving ahead.......2007-09-03
A general book like this is good, but the world of ecommerce is developing so rapidly. The change is accelerating, and even the acceleration is picking up steam.
The question for the small guy is this. Is a book like this going to help on the big issues of SEO and what ecommerce platform to use?
fast commerce where you can set up a store for free is the most helpful. Easy to use and it has all the tools needed to run an online business. A great start for the small business owner. Get your own free ecommerce website up and running in minutes.
[fastcommerce]
Even experienced sellers will learn something.......2007-07-08
I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.
Excellent- From Basic info to More Advanced all in One!.......2007-06-18
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
A Great Reference!.......2007-01-12
A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
Average customer rating:
- not his best book
- ABC ALWAYS BE CLOSING!
- A must-have for anyone in sales!
- Tom is the Master Closer
|
Sales Closing for Dummies
Tom Hopkins
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback
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Similar Items:
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Selling for Dummies
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Sales Prospecting for Dummies
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How to Master the Art of Selling
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Tom Hopkins Audio Sales Collection
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Zig Ziglar's Secrets of Closing the Sale
ASIN: 0764550632 |
Book Description
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.
Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
Customer Reviews:
not his best book.......2007-01-19
I was disappointed in the book. It's not Tom's best book by far. I found it very boring. Using examples that I just could not relate in my sales career.
ABC ALWAYS BE CLOSING!.......2003-10-26
I've been in Real Estate sales for just over a year. This is my first "sales" job so I was looking for something to help me with my closing skills. After reading the first 10 chapters of this book, I picked up several techniques and ideas from Tom's strategies that helped me. They helped me so much in fact, that I got two listings in one week! The commission on those two listings totaled $20,610! If I could recommend any sales book for a beginning sales person, or an experienced sales person that just needs some new ideas, this would be it!!!
A must-have for anyone in sales!.......2002-12-06
I found this book to be very helpful. My close ratio has increased by 150%! But most importantly, now that I have this knowledge I can finally afford a pool table for my basement and daily veterinarian appointments for my cat!
Tom is the Master Closer.......2000-11-01
I've been involved in sales for over fifteen years and I have yet to see another speaker/author come this close to perfecting and teaching the sales process. There are many other fine teachers, but Tom Hopkins seems to be the easiest to understand and the easiest to follow - even for the newest of my salespeople. And since he applies his disciplines to all industries, this may be the only sales guide you need - what a way to clean up that library! Truly a fine compilation of the best sales closings and how to use them.
Books:
- Strategic Compensation (4th Edition)
- Successful Project Management (with Microsoft Project 2003, 120 Day Version and InfoTrac )
- Supply Chain Management (3rd Edition)
- Supply Chain Management: Strategy, Planning, and Operations, Second Edition
- Technical Analysis Explained : The Successful Investor's Guide to Spotting Investment Trends and Turning Points
- The 21 Irrefutable Laws of Leadership
- The Beautiful Things That Heaven Bears
- The Budget-Building Book for Nonprofits: A Step-by-Step Guide for Managers and Boards (Jossey-Bass Nonprofit & Public Management Series)
- The Complete Guide to Nonprofit Management
- The Complete Idiot's Guide to Buying Foreclosures
Books Index
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E-Commerce for Dummies
Internet Riches: The Simple Money-making Secrets of Online Millionaires
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Building a Web Site for Dummies
Start Your own E-Business (Start Your Own . . .)
