Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.
Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.
Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Customer Reviews:
Recommended for any Entrepreneur.......2007-02-21
This is a great book that helps you learn how to be an "evangelist" for your company. This book is for people with a passion for achieving their dreams and shows you how to use that passion to succeed.
Inspiring !, Great Stuff !.......2005-09-20
Some of us desire to be more than the others. To be the next Steve Jobs, Bill Gates, etc. This books shows you how to clarify your mind and find a motivating path in our lives. It is a "must" in any book collection.
Guy Kawasaki Helped Me Sell My Dream.......2005-05-23
Selling The Dream is for people who really want to learn how to launch an idea. Guy Kawaski taught me the importance of surviving first then success follows.
This book provides some excellent foundational principles for how to develop your concept. We have to remember that Macintosh was like the David versus the Goliath when they decided to launch the Mac. Guy was one of the key people behind evangelizing the Mac computer and this book helps you to understand how they approached the process.
GUY HELPED ME DEVELOP MY EVANGELIST DIFFERENTIATING FACTOR
It was Guy who really showed me through the first five chapters the importance of Evangelisim. I consider Guy the Grandfather of Evangelisim and my spiritual Elder brother. What he releases in the first six chapters is the philosophy of Evangelisim or what some might call the Evangelist Creed. In chapter one he deals with defining what Evangelisim is and by the time you get to chapter six you will learn how to implement evangelisim. This is one of the most powerful 94 pages of reading and it doesn't get any better than this.
BOOKS LIKE THIS NEVER GROW OLD...
I think these types of books never grow out of date. Even though the dream was probably launched almost two decades back you need to read this book as a history lesson of how to approach the process of selling your ideas. The book is a easy read and well laid out.
****FOUR & A HALF STARS AND HERE'S WHY...
The only reason why I'm not giving this book five stars is because of the title. Guy should have named this book "THE SPIRIT OF EVANGELISIM". (lol). I know Guy will like my title so I propose if he decides to update the book to also update the title. But this is a great book for Evangelist of Sales, Evangelist of Marketing and Evangelist of Business.
A Good Book in Need of an Update.......2004-03-04
I recently attended a conference where Mr. Kawasaki was the keynote speaker. He gave an excellent presentation, and because he writes like he speaks this is a very good book.
Unfortunately, what keeps it from being a great book is that it was written in the early 90s. It needs a Second Edition to look at what went wrong in the dot-com era, for instance, and whether more (or less) corporate evangelism could have made a difference. It also needs to analyze the Mac Product Introduction Plan and address what went wrong (or at least acknowledge that the document had some flaws in predicting the outcome of the Apple-IBM war). Some Twenty-First Century examples of how corporate evangelism still works would be helpful, too.
The book has a very light tone. If you're a fan of the Dilbert (anti)management books, you'll appreciate Kawasaki's approach. Occasionally the anti-IBM bias strikes the wrong chord (especially since very few of the jibes are directed at Bill Gates and Microsoft). Apple takes its lumps too, mainly in the area of their corportate structuring.
Coming from 1991's perspective, the examples in the book are showing their age. Should a new edition be published, including the suggestions noted above, expect it to be a four- or five-star book. As it is, it's a nice, relatively-inexpensive read that demonstrates there's still hope for the Davids of the world to overcome their own personal Goliaths.
What Do You Want Out of Life and How to Get It.......2003-04-27
Once you get past the in-your-face call for response style, you're in for an eye-opening read. This is a good how-to book an applying theories of evangelism to further your organization's success or your personal cause. At the end of each chapter, the author offers a sometimes pithy, sometimes sarcastic, self-check which not only facilitates comprehension of the material, but also gives practical insights on how you can implement these concepts into your life immediately.
The book is full of self-references and self-promotion, but this is exactly what the author is advocating: he is his own cause and this book is his instrument of evangelism. The book provides the motivation and basic principles you need to get started to figuring out what "cause" will occupy your life and give your life meaning. Once you figure out what you want to do, this book gives you no-nonsense real-world advice about how you should go about realizing your mission and your vision.
This book challenges you to make deep personal assessments as to what you want your life to look like and to stand for. It challenges you to find your cause and act.
Book Description
Medical and Pharmaceutical Sales: How to Land the Job of Your Dreams is the only comprehensive manual on how to land a lucrative, challenging and satifying job in medical device, surgical supply, and pharmaceutical sales. This manual provides the insider's secrets on topics such as: *in-depth information on the industry from successful sales representatives *tips on resumes that get noticed by hiring managers *secrets to networking your way to the interview *how to successfully work with a recruiter *inside information on what the hiring manager is really looking for *the best answers to the most common interview questions *information on the packages typically offered, including salaries, bonuses, benefits, and perks *in-depth company research on the hottest companies in the industries including information on how to reach these companies *and so much more!
Any candidate serious about landing a job in medical or pharmaceutical sales must have this manual to avoid making the all too common mistakes that will keep them from the job of their dreams.
Customer Reviews:
If you have an interview buy this book.......2005-07-31
If you have an interview or are looking to get into the industry, buy this book. Great info on the the F2F questions and good information all around. While I do believe there are some things in this book that should be intuitive, many college grads and younger people I talk to that want to get into the industry don't know half of them. Five years ago I purchased this book to assist me and it was some of the best money I ever spent.
Straight forward and honest.......2003-10-22
I found this book very helpful! I am a recent college grad and the creative networking techniques helped me to get several interviews in pharmaceutical sales. And to the reviewer from Colorado - get over yourself! There are several people that do make simple mistakes in the interview process and this book just points them out to help everyone. For someone like me with no experience in the industry, I found this book to be incredibly helpful and covered all of the bases. I have recommended it to several friends looking for jobs.
Insulting and Worthless.......2003-09-08
A pharmaceutical representative recommended this book to me as I'm pursuing a job in this industry. The author indicates that she worked first as a representative and later as a recruiter. Her writing maintains the condescending attitude so prevalant among the people that work for these companies. Ms. Kerzic actually suggests that I should buy a good pair of shoes and a nice suit to interview in. Is she kidding? In my industry you either wear the best suit and shoes that you can afford or you'll quickly be out of a job. Does she honestly believe a reader would show up wearing shorts and a tanktop? Other useful tidbits include phrases like, "don't waste my time". Sorry Ms. Kerzic, but if I decide to show up for an interview, apply for a job, or send you a resume', it is OUR time. Mine is just as important as yours. She throws in a few hints on resume' building, but I've found much better formats that have resulted in interviews by consulting my local library. On the other hand, I will utilize some of her advice in writing my review of her book. If you're considering buying this book, don't waste your time OR your money!
Nothing really new........2003-06-29
I bought this book in hopes to getting real inside information. All of this information could easily be obtained at any library. Also, there was really not a lot of actual information in the book. The font was so large, that it could have been written in about 35 pages. The rest of the book had addresses to pharmaceutical companies. What a rip off.
To top it all off she tries to sell you more literature and services she should have included in this book.
Don't waste your money.......2003-04-24
The information contained in this book can be found in any job search book- her claim to "insiders knowledge" is basic and could be devined from anyone in the industry.
Book Description
The dancing girls of Lahore inhabit the Diamond Market in the shadow of a great mosque. The twenty-first century goes on outside the walls of this ancient quarter but scarcely registers within. Though their trade can be described with accuracy as prostitution, the dancing girls have an illustrious history: Beloved by emperors and nawabs, their sophisticated art encompassed the best of Mughal culture. The modern-day Bollywood aesthetic, with its love of gaudy spectacle, music, and dance, is their distant legacy. But the life of the pampered courtesan is not the one now being lived by Maha and her three girls. What they do is forbidden by Islam, though tolerated; but they are gandi, "unclean," and Maha's daughters, like her, are born into the business and will not leave it.
Sociologist Louise Brown spent four years in the most intimate study of the family life of a Lahori dancing girl. With beautiful understatement, she turns a novelist's eye on a true story that beggars the imagination. Maha, a classically trained dancer of exquisite grace, had her virginity sold to a powerful Arab sheikh at the age of twelve; when her own daughter Nena comes of age and Maha cannot bring in the money she once did, she faces a terrible decision as the agents of the sheikh come calling once more.
Customer Reviews:
Painful book.......2007-07-30
This book is about the harsh realities of life. It's one of the best non-fiction books Iv'e come across. Louise completed it in a span of 7 years by visiting Lahore every few months to see the city's red ligh district change with changing time. She has done a daring job by writing about this subject in a country like Pakistan. It's a well researched, non-judgemental book with only facts and no bias. It can be read as her journal. She wrote whatever she observed with very few personal opinions in it.
Good idea, but not enough here to sustain the reader.......2007-05-11
The Dancing Girls of Lahore has a fascinating premise: looking at the lives of dancing girls (prostitutes) in Pakistan. Technically forbidden under Sharia law to engage in sex, these women lead what can best be described as shadow lives -- physically, metaphorically and spiritually in the murky margins of a society in which women have strictly (read: narrowly) proscribed roles. There are some very interesting (and also heartbreaking) bits here -- anecdotes, throwaway lines, etc. But that's the problem, really. We never come to understand what it is exactly that drew the author, British writer Louise Brown, to spend four years (off and on) living amongst the prostitutes of Lahore. As a result, what could have been a really fascinating study of lives not lived becomes a bit of a rag-tag collection of daily anecdotes.
I had the strong feeling that this would have made a wonderful magazine piece for, say, The New Yorker. Something with heft and something that would have allowed for 5,000 or even 10,000 words. As a book, however, one begins to feel the lure of skimming as a way through because it all starts to sound the same. We are not engaged enough in the lives of the women profiled; there isn't enough real detail about them, nor is there any sense of genuine dialogue. Descriptions of urine-filled streets, rats in the house, cough syrup overdoses, etc., are not engaging enough over 250+ pages to keep at least this reader emotionally connected and committed.
Amazing!.......2006-12-27
WOW! An amazing well-written documentary on life in Pakistan's prostitution business. Not only does Louise Brown clearly describe what life is like for these women and girls, but she makes a great effort to be non-judgemental and give you enough background information about why they continue this existence. From a Western perspective it is hard to comprehend. Reads like a great novel - you want to know what's going to happen next. Even if the subject is not something you would normally read, this book is definetely worth your time.
Amazon.com
When Gian Luigi Longinotti-Buitoni took over as CEO of Ferrari North America, the U.S. and Canada were in a recession, and he couldn't imagine people were inclined to spend their money on such an expensive, impractical car. Since then, Longinotti-Buitoni has changed his mind about a few things, including practicality. He believes the desire for a Ferrari comes from our dreams, not the part of our brain that balances the checkbook each month. Those same dreams fuel our desire for leisure time, Gucci couture, Gulfstream jets, beauty, exotic vacations.
These dreams have probably existed, he surmises, since Cro-Magnon people drew images of successful hunting expeditions and victorious battles on cave walls. Entrepreneurs in the business of selling dreams need to understand these dreams, and reinterpret the product in terms of its place in a human's fantasy world. And it's not all about selling stuff to people who appear in Vanity Fair--dreams can be marketed to the masses, too. Thus, the Volkswagen Beetle was a hippie dream of sharing something extraordinary with everyone; Levi's jeans are a working person's dream of striking gold (they were, after all, sold to the miners during the California gold rush); Nike sneakers are an inner-city kid's dream of overcoming his oppressive origins through athletic stardom. The best things in life may be free, but after reading Selling Dreams, you'll understand why we spend so much time fantasizing about the things we can't afford. And, if you're in business, you'll know better how to cash in on those fantasies. --Lou Schuler
Book Description
A customer revolution is afoot, making a fundamental change in how people purchase and enjoy products and services. This revolution is fueled by millions of customers who are imposing their will, tastes, and desires to force a transformation in the way companies produce and sell. In order to win in this revolution, companies have to connect with their customers' imaginations. They have to surprise and challenge them. Companies have to sell dreams.
No one has been better at the business of selling dreams than Ferrari. The company has achieved an unparalleled position in the business world with a product renowned for its excellence. But Ferrari is also a master at selling dreams.
Gian Luigi Longinotti-Buitoni, President and CEO of Ferrari North America, shows in this book how any company can create a dream product or service. Yes, there are companies, such as Ferrari, that focus solely on dream products and services. But there are also companies in all industries whose products can ignite their customers' dreams. With a single dream product, these companies can achieve blockbuster successes that establish their brands for years to come.
Searching for answers beyond the realm of business, Selling Dreams reveals the principles of "dreamketing" in which brand management is elevated to an art form, compelling artists, market sociologists, and executives to conjure up images that not only take hold of the collective customer consciousness but also attract lasting interest in products and services that will set tomorrow's trends. Longinotti-Buitoni examines how event the most unlikely products -- cigars, athletic shoes, cosmetics, and even our own bodies as products of the fitness industry have become the ultimate dream products.
While most businesses have reached saturation points, the business of selling dreams has no limits. Companies can no longer count on inflation and interest-rate decreases, cost-cutting, or restructuring to sustain higher earning growth. They will have to boost their pricing power by heightening customers' perception of their products' value. Longinotti-Buitoni demonstrates how entrepreneurs and managers from all fields of business can avoid the commodity trap by learning a great deal from those who market products and services intended to fulfill customers' unlimited material fantasies.
Selling Dreams is an invaluable tool for anyone in the business world, and its practical step-by-step marketing plans will appeal to anyone who wants to stay ahead of the competition in the crowded, fast-paced, and ever-evolving marketplace of the coming 2000s.
Customer Reviews:
A Good Read!.......2001-08-29
Gian Luigi Longinotti-Buitoni's premise is that the best way to sell products is to tap into customers' emotional impulses, which can override their rational thinking. It's a good theory, as proven by how effectively the CEO of Ferrari North America used it in writing this book. As a reader, you can't help but get swept up in the pages of description of wondrous products from the likes of Ferrari, Tiffany, the Ritz and Cohiba. And when you do, it's easy to overlook the fact that the book is slightly repetitive and presents ideas that are far from radical. However, Longinotti-Buitoni's anecdotes about the development of the Ferrari brand name, as well as those of other high-end companies, are sure to delight marketing and advertising practitioners. We [...] recommend this book to professionals in those fields, who will find useful insights, especially in the excellent summaries that come toward the end of each chapter. A clear introduction and a well-executed concluding chapter also help clarify the ideas. There is probably more passion than substance to Selling Dreams, but in the end, isn't that what it's all about?
Captivating!.......2000-06-03
By page 5, I was entranced by this book. In keeping with its theme, SELLING DREAMS looks at the role of luxury in our lives from the broadest possible perspective. It offers fascinating anecdotes from craftspeople who combine art and business in the realms of cars, movies, food and drink, watches, hotels and more. I was especially pleased to see the illuminating perspectives from great philosophers alongside shrewd business analysis and cultural insight. A very unusual and worthwhile book that I already plan to reread. - Marcia Yudkin, Ph.D., author of Six Steps to Free Publicity, Persuading on Paper and other books
Selling Dreams : How to Make Any Product Irresistible.......2000-04-24
The writer has some great ideas as well as using some great analagies. One example that stood out in my mind, is the subject of lobster, you can buy it in the store in a plain paper covering or you can buy it in a fine restaurant and have it dressed up to the very finest. You need to be able to show people how the product you are selling will fulfill a dream that they have and not just smiply a purchase.
Selling Dreams is a work of art!!!.......1999-07-08
You do not have to be the President of Ferrari North America or the owner of Sothebys to sell dreams. In this refreshing, creative and eloquently written book, Dr Buitoni teaches us the key to unleashing success for businesses, products or even people. Selling dreams should be required reading for all businesses -- no matter what the business. The art of successful dreamketing is the wave of the future to sustain and maintain customer loyalty. We all dream. Dr Buitoni teaches us how to tap into those dreams to make them successful realities in business and in life.
If you can dream it you will achieve it by reading this book.......1999-07-01
If anyone is the connoisseur of selling dreams it's Dr. Buitoni. His words will educate and inspire anyone who has a Dream to Succeed! This book should be the BIBLE for every college business class in the world!! It's a winner!! Don't Quit! Jake CEO, Body by Jake Enterprises
Average customer rating:
- A different take from an academic
|
Selling the Dream: Why Advertising Is Good Business
John Hood
Manufacturer: Praeger Publishers
ProductGroup: Book
Binding: Hardcover
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ASIN: 0275984354 |
Book Description
The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. The most vociferous critics marshal economic and sociological data to argue that advertising dilutes culture and moral values, encourages conspicuous consumption, defrauds the public, and promotes dangerous products and behaviors. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, through the first American newspaper ad in 1704, P.T. Barnum's sophisticated hucksterism in the 19th Century, and the emergence of the modern consumer society, Hood offers a colorful account of advertising in its cultural context. Moreover, he addresses such controversial issues as the promotion of harmful and "immoral" products (such as tobacco and alcohol), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Customer Reviews:
A different take from an academic.......2006-07-10
He is saying
Advertising is good.
Not merely good business.
Very different.
Book Description
The dancing girls of Lahore inhabit the Diamond Market in the shadow of a great mosque. The twenty-first century goes on outside the walls of this ancient quarter but scarcely registers within. Though their trade can be described with accuracy as prostitution, the dancing girls have an illustrious history: Beloved by emperors and nawabs, their sophisticated art encompassed the best of Mughal culture. The modern-day Bollywood aesthetic, with its love of gaudy spectacle, music, and dance, is their distant legacy. But the life of the pampered courtesan is not the one now being lived by Maha and her three girls. What they do is forbidden by Islam, though tolerated; but they are gandi, "unclean," and Maha's daughters, like her, are born into the business and will not leave it.
Sociologist Louise Brown spent four years in the most intimate study of the family life of a Lahori dancing girl. With beautiful understatement, she turns a novelist's eye on a true story that beggars the imagination. Maha, a classically trained dancer of exquisite grace, had her virginity sold to a powerful Arab sheikh at the age of twelve; when her own daughter Nena comes of age and Maha cannot bring in the money she once did, she faces a terrible decision as the agents of the sheikh come calling once more.
Customer Reviews:
Insightful Portrayal of Lahore, Pakistan.......2007-03-14
Although I found this book to be almost too depressing to continue reading, this was a very interesting, well written book. Louise Brown gives an in-depth point of view of daily life in Lahore, following the lives of several characters and families as she personally visits them over a seven year period. Through her portrayal of their lives, one can gain a great understanding of a world and culture so completely different from our own. I found it very sad to learn that children are really truly being exploited in that part of the world and because it is just so accepted as a norm, the cycle continually repeats itself.
Very well written, honest, and truthful.
Wounded Punjabi Culture.......2007-01-24
This is exactly the wounded punjabi culture due to the invasions by Turkish, Arabian and Persian Dacoits (Mohammad bin Qasim, Ghaznavi, Ghauri, Abdali), whom are thought of as "Great Islamic Warriors". The Kanjari and Mirasi are the "castes" given to people who earn their living by dancing=Kanjari and singing/jesting=Mirasi. In the modern world the great Mirasi (world record of singing most songs) is Mohammad Rafi (born in nai=barber caste and became mirasi=singer) from Amritsar., who really earned fame, respect and money through his artistic skill.
A highly recommend book that shows deep insight into current Lahore that is devoid of real cosmopolitan nature since 1947., originally it was a city of Madho Lal Hussain and Ranjit Singh., not anymore.
Lahoris should be ashamed of their wounded past and revert back to Punjabi culture!
an incisive look.......2006-12-29
THis is a very interesting book that seeks to expose and tell the stories of the prostitute caste of women who inhabit the slums of Lahore. Despite the fact that Islam claims to be 'against caste and race' there was a caste(or class) of dancing women who lived in India for a long period and they became islamified. Ironically despite the fact that Pakistan claims to be a 'shariah law' inspired 'moral' society in fact it sanctions mass prostitution by 12 year old 'daninc girls'. This is part of the hypocrisy of the Pakistani regime which executes people for blasphemy and funded the Taliban in the name of fighting western 'immorality' and yet here you ahve rich pakistan imams and politicians raping 10 year olf girls under the guise of 'tradition' and 'culture' in the Hari Mandi district of Pakistan's capital.
This is an interesting book and it seeks not to condemn or to judge but to exoticisize the women who give pleasure for money. However like most historical work today this book is completely indoctrinated by moral relativism so there is no critique or any daring to condemn the hypocrisy of a 'moral' soceity of religious fanatics that sanction mass rape of a people who are called a 'caste' and who have no hope of ever escaping thier 'role' in Palistan's Islamic society.
There is no attempt by the author to step back and ask 'is this logical' or 'is this correct' or 'is this society full of contradictions and lies'. If this book had examined prostitution in a conservative mid-west American town it would have condemned as hypocrisy any local conservatives who went to the women, but becuase it is about another 'culture' it cant bring itself to do the same. Hence there is slight racism in the treatment of this 'culture'. But nevertheless this doesnt completely take away from a very interesting story.
Seth J. Frantzman
Informative but long winded.......2006-10-20
Dancing Girls is a little too long but well written. Brown from England, lives in the Pleasure District for weeks at a time. This can be very painful reading, very young girls are raised to be prostitutes, neglect and abuse are rampant. But I am curious as to how and why Brown (an academic) can leave her own daughters back in England.
Worth every minute of my time & every penny of the money spent.......2006-08-05
Excellent!!! The only way to describe this book.
Book Description
In this vivid portrait of life in Chicago in the fifty years after the Civil War, Margaret Garb traces the history of the American celebration of home ownership. As the nation moved from an agrarian to an industrialized urban society, the competing visions of capitalists, reformers, and immigrants turned the urban landscape into a testing ground for American values. Neither a natural progression nor an inevitable outcome, the ideal of home ownership emerged from the struggles of industrializing cities. Garb skillfully narrates these struggles, showing how the American infatuation with home ownership left the nation's cities sharply divided along class and racial lines.
Based on research of real estate markets, housing and health reform, and ordinary homeowners—African American and white, affluent and working class—City of American Dreams provides a richly detailed picture of life in one of America's great urban centers. Garb shows that the pursuit of a single-family house set on a tidy yard, commonly seen as the very essence of the American dream, resulted from clashes of interests and decades of struggle.
Customer Reviews:
A must read for Chicagoans.......2007-06-26
I don't usually read books of historical analysis but my love for Chicago combined with the intrigue of the title pulled me in. Garb has a fascinating way of telling the stories of late 19th, early 20th century Chicagoan families; weaving into the discussion of neighborhoods the stories of people's strategies and struggles to own their own homes. I feel a much deeper sense of understanding Chicago, and love the pictures of that era that are now firmly set in my mind,thanks to this book. I recommend this important book to anyone who owns a home in the Chicago area, or to anyone who just wants to know more about the fascinating history of Chicago.
Average customer rating:
- Terrific!
- Excellent
- Informative, but wordy
|
Your Dream Home: A Comprehensive Guide to Buying a House, Condo, or Co-op (Money America's Financial Advisor)
Marguerite Smith
Manufacturer: Grand Central Publishing
ProductGroup: Book
Binding: Paperback
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Home Buying For Dummies, 3rd edition
ASIN: 0446672459 |
Customer Reviews:
Terrific!.......2000-10-05
A terrific handbook. It gave me all of the information I needed and in a manner that was easy to understand. Highly recommended. I agree with the reader from New York. Decisions like this require expert advice.
Excellent.......2000-03-09
This book is an excellent overview of a complex subject. Written in a clear, straight-forward style, Smith's book can be an indispensible companion to buying a first or last home. I haven't read the House Buying for Dummies book that was mentioned by an earlier reviewer, but, when I'm confronted with the bigeest purchase of my life, I'd rather stick with someone who has a bit more obvious expertise.
Informative, but wordy.......1999-04-15
Reading this book was much like reading a college textbook. The information therein was helpful, but the style was wordy and technical. The book could have been more concise. As a reference guide, I preferred the book House Buying for Dummies.
Average customer rating:
- MONEY SAVER!
- Completely Helpful!!
- Well worth it
- Misleading title, uneven book
- Great reference
|
Home Buying by the Experts: The Pros Make Your Dream Home a Reality
Brian Yui ,
Lori Shaw-Cohen ,
Robert G. Allen ,
Stewart Morris Jr. ,
Michael P. Fergus ,
Brian Tracy ,
William Emerson ,
Robert J. Bruss , and
Keith S. Fimian
Manufacturer: Quantum Leaves Publishing
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Binding: Paperback
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100 Questions Every First-Time Home Buyer Should Ask: With Answers from Top Brokers from Around the Country (100 Questions Every First-Time Home Buyer Should Ask)
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The New Complete Book of Home Buying
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Home Buying For Dummies, 3rd edition
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Are You Dumb Enough to Be Rich? The Amazingly Simple Way to Make Millions in Real Estate
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How to Save Thousands of Dollars on Your Home Mortgage, 2nd Edition
ASIN: 0976152606 |
Book Description
Real estate experts reveal the inside scoop on home-buying in this essential, easy-to-use guide. Whether you're a first time buyer or seasoned veteran, get practical, step-by-step advice from planning your home purchase to moving into the home of your dreams.
-Discover how to choose the right home and mortgage
-Learn to negotiate for hot properties like a pro
-Use savvy buyers' examples and indispensable checklists
-Make the most of your buying power with alternative mortgages and no-money-down strategies
-Understand contracts and the closing process
Customer Reviews:
MONEY SAVER!.......2006-03-09
My wife and I were nervous about negotiation on our first home purchase, but Home Buying by the Experts gave us the confidence we needed to get a GREAT deal. We also learned some great tax-saving tips!
Completely Helpful!!.......2006-03-04
This book "Home Buying by the Experts" has been completely helpful to me. Taking tips from the experts has been a great source of information as I am in the process of purchasing my first home! Thank you Brian Yui and Lori Shaw-Cohen for making a home buying experience a great one!
Marinel
Well worth it.......2006-03-01
This book is terrific. It helps you navigate your way through buying a home. When you consider how costly errors can be in the entire process, this book is well worth the money.
Misleading title, uneven book.......2006-02-27
"Home Buying by the Experts--The Pros make your dream home a reality" is a very misleading title of what is essentially a 'tips' book. Just like another reviewer mentioned, don't make this the only home buying book that you read. This is strickly supplimental information, not any way a walk-thru of the home buying process.
The information provided is a mixed bag with eight contributors. Each author gives their favorite 'tips' for buying. There are a few good chapters on tax advanges & closing, and a lot of 'fluff' chapters on 'no money down' and 'moving'.
The reason I bought the book was because Bob Bruss had a part in it and he has a great syndicated column in newspapers. His contribution was not enough to make "Home Buying by the Experts" worthwhile. I would advise to skip this one and buy 'Home Buying for Dummies".
Great reference.......2006-02-15
The book is very well organized and extremely well written. It's the nuisance of the process that can make or break your investment and the entire process is accurately and simply defined in the book. Definitely worth the time if you are purchasing a home.
Bill E.
Average customer rating:
- Good Professional Guidance
- This book was not helpful for me as a teaching professional.
- Great resumes and tips for guidance
- Very Comprehensive and Creative
|
101 More Best Resumes
Jay A. Block
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback
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Similar Items:
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101 Best Cover Letters
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101 Best Resumes to Sell Yourself
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Best Answers to the 201 Most Frequently Asked Interview Questions
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202 Great Resumes
ASIN: 0070329699 |
Book Description
101 all-new resumes from America’s top resume experts Land your dream job with the perfect resume! Jay A. Block and Michael Betrus — the experts behind the bestselling 101 Best Resumes — have put together 101 More Best Resumes to give you the edge in today’s fiercely competitive job market. It’s bursting with insights, phrases and formats that generate high-energy ways to sell yourself to employers. You get examples of outstanding resumes for jobs in 70 different categories and for every level of skill as you pick up all the ingredients that every great resume must have. You learn how to: *Create targeted resumes for specific jobs *Compose a resume that builds your confidence *Create a resume that meets the needs of today’s employers You’ll also find a special online resume formats and strategies...200 street-smart tips for getting hired...unconventional ways to find jobs...tips for negotiating a higher salary....writing action-oriented cover letters -— and much, much more!
Customer Reviews:
Good Professional Guidance.......2002-08-07
I found this book very helpful. I am director of sales, and found a good balance of examples and tips. Most of the resumes are geared toward business professionals, with an emphasis on how to develop your resume with the hiring company in mind. This is important in our industry from a sales perspective, and they teach you the same approach in presenting yourself to the customer, meaning the hiring manager/company.
This book was not helpful for me as a teaching professional........2000-06-09
I needed to get my resume straightened out for applying for jobs as a science educator at a college level or as a disability/deaf rights activist, or maybe going back into Neuroscience which my MS from med school is in. I found this book was okay for people with high school, work experience, and a first degree from college, but not for someone like me who has 3 degrees and numerous experience in speaking to groups and writing for a variety of mediums. This resume definitely is not for those who need to write something closer to a curriculum vitae, but is adequate for everyone else. Needless to say I was somewhat disappointed because it came highly recommended. Karen Sadler, Science Education, University of Pittsburgh
Great resumes and tips for guidance.......1999-12-05
I found this book to be very helpful, and include more variety than others on the market. The online section was good - brief and to the point. I think this is a book for the future on getting your foot in the door.
Very Comprehensive and Creative.......1999-06-08
I just received this book and was pleased to see the variety of resumes. There really are a lot of different ones to mirror. They also included lean and mean tips on job searching, interviewing, working with recruiters, doing stuff online and electronically.
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